A SUCCESSFUL DIGITAL MARKETING STRATEGY IN 2017 Nowadays people are using the internet for everything. Businesses are using digital marketing like never before to promote their business. Digital marketing is one tool for the marketing of products and services by making use of digital technologies, mainly through the Internet. When you start digital marketing, you need to know about marketing tactics, trends, and strategies. How can you successfully leverage Digital Marketing is the question to ask. The answer to this question revolves around your digital marketing objectives, you target audience, choice of channels, how to measure ROI etc. Digital marketing Singapore Company shares a few successful digital marketing strategies which help you implement a successful marketing campaign. These eight steps will surely increase your chance of success in leveraging digital marketing. Know you target audience When you are start digital marketing campaign, you need to know about your businesses target audience. Spend more time to research and find the places where people spend time online and how to reach them easily in the most effective ways. For this research you can make use of tools on Google like Google analytics. After finding the target audience you can begin the digital marketing with the right mindset. Defining your Digital Marketing objectives When starting digital marketing, you need to know your business goals and then start smartly. This is the first and most important aspect of your digital marketing strategy. Everything else depends upon on how clear you are about your digital marketing objectives. Choosing the right Digital Marketing channel One of the common mistakes in choosing a digital marketing channel is to go after currently popular channels. However, you should look for channel(s) where you target audience is present. You need to choose the best digital marketing channels so that you can promote your business, website, products & services and brand online. These are the top digital marketing channels:•SEO – Search engine optimization is the best digital marketing channel to get more traffic on your business. SEO is the best strategy where you can easily promote your website. SEO also increase the visibility of your website that is requires online. •SMM - Social media marketing is the best channel to get more targeted visitors for your business. There are many websites where you can get new and existing clients like - Facebook, LinkedIn, Twitter, YouTube. •PPC – Pay per click is the fastest way to get more and more traffic on your website. Google adwords is famous as the Pay-Per-Click advertising framework. Creating relevant content Whether it’s traditional or digital marketing, your primary task is to address the concerns of your target audience across their buying journey. When you start writing content you need to know the aim of your content writing? What’ your target audience? Make successful content plan and clearly specify your target audience after that start content writing. Developing Content Library for selected channels Once you have a broad level of content structure in place as defined above, you’ve to customize it for the selected channels. The customization includes various types of content, i.e. text, images, videos, presentations etc. Your content should be valuable, interesting, engaging and comprehensive. Leverage Paid Advertising Paid advertising channels such as Google AdWords, Facebook Ads and LinkedIn Ads are very relevant sources for creating initial success and to scale your marketing campaign. Create Action Plan The final step before you start executing is to put timelines and responsibilities across relevant teams. Measure Results and Optimize Ability to measure and optimize in real time is one of the key advantages of digital media. Ensure that you’ve defined relevant metrics and chosen relevant tools to measure your performance before you go live. When you start digital marketing with good strategies you gets higher ranking in the search engines. Article Resource - https://straitslogic.weebly.com/blog/a-successful-digitalmarketing-strategy-in-2017