casestudy
MICROSOFT PROVES NATIVE
ADVERTISING CAN BE BOUGHT
PROGRAMMATICALLY, IN REAL TIME
The Goal
The Strategy
Microsoft Store’s agency
of record, Point It, sought
to bring the same level of
TripleLift built its native ad platform to be accessible
through programmatic buying channels. Using a deal ID
to access the inventory through its demand-side platform,
AppNexus, Point It was able to easily launch and manage
the campaign in real time, as it had done in other channels
native as it had done for search. Although native is
typically used for branding campaigns, Point It had
aggressive revenue and performance goals commonly
native ad campaign.
optimization technology, which allowed Point it to adjust
particular placements to maximize performance goals,
something previously unheard of for native advertising.
The Work
Point It simply uploaded three creative
assets – image, header, and teaser copy.
TripleLift assembled those assets to
create in-feed native campaigns. Since
sizes and formats, TripleLift’s technology
the creative that matched thousands of
The Microsoft Store native ad campaign,
served across mobile, tablet, in-app, and
that a native ad was bought
programmatically, via RTB, at scale.
“ TripleLift has been able to integrate
within our programmatic buying strategy,
and is a very valuable partner.
”
-Jaime Allyne,
Director of Display Advertising, Point It
475%
$500K
40%
Return On Ad
Spend
In additional
prospecting revenue
Lift in
Revenue
Read the AdExchanger article.
OOOOOOOOOOOOOOO
www.triplelift.com
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