1. business and industrial

Demand for Ceramic Sanitary Ware in India to Surpass 28,000 thousand Units
in 2016, Water Closets to Remain the Highest Selling Product
Demand for ceramic sanitary ware in India is expected to reach 28,013 thousand units
in 2016, up from 26,267 thousand units in 2015. This will represent a market value
worth US$ 1.96 Bn. Steady growth in the country’s real estate sector, combined with
rising spate of government initiatives to boost infrastructure development will
continue to positively influence the growth of the ceramic sanitary ware market in
India.
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By product type, water closets will continue to account for the highest demand, with
total consumption pegged at 4,789 thousand units in 2016. Among the sub-segments
of water closets — 1 piece, 2 piece, wall mounted, and EWC — wall mounted water
closets sub-segment will witness the highest demand. Demand for wash basins is also
expected to remain healthy in 2016, with this segment accounting for a revenue share
of 28.6 %. The wash basins segment is further sub-segmented as table top, wall hung,
pedestal, half pedestal, and under & over counters—among these, demand for table
top sanitary ware will witness the highest y-o-y growth in 2016.
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In addition to growth in the real estate sector, rapid urbanisation, increasing per capita
disposable income, and improving standard of living in urban areas are other key
factors sustaining the demand for ceramic sanitary ware in India. Although FMI
maintains a positive outlook on the India ceramic sanitary ware market, low
replacement cycles will continue to remain a key challenge for manufacturers.
The India ceramic sanitary ware market is in a period of consolidation, and key
players are focusing on diversifying their range of product portfolio. Reducing
operational expenses to boost profitability margin remains a key focus area for
stakeholders in the India ceramic sanitary ware market.
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Demand for ceramic sanitary ware is strongest in South India, with total revenues
expected to reach 546.1 Mn in 2016. The overall consumption of ceramic sanitary
ware in the region in 2016 will be to the tune of 9,352 thousand units, up from 8,850
thousand units in 2015.
Leading companies in the India ceramic sanitary ware market include Cera
Sanitaryware Ltd, Hindustan Sanitaryware & Industries Limited (HSIL), Ras Al
Khaimah (RAK) Ceramics India Pvt Ltd, Roca Sanitario, S.A., Toto Ltd, Kohler Co.,
Duravit AG and Jaquar.
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Opportunity Assessment, 2016 - 2026"market research report at
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Long-term Outlook: The India ceramic sanitary ware market is expected to increase
at a CAGR of 10.3% in terms of value during the forecast period 2016-2026. In terms
of volume, the total consumption is expected to reach 57,444 thousand units by the
end of 2026.
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