Enterprise Software Market

Enterprise Software
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Report Description
Enterprise software or enterprise application software (EAS) is an application software used by
organizations to conduct their line-of-business operations, such as planning, human resources,
inventory/materials management, business intelligence, purchasing, manufacturing, finance&
accounting, customer relationship management, marketing, sales&services etc.Enterprise
applications are usually designed to integrate or interface with other enterprise applications
used within the organization and are deployedin on-premise data centres or across a variety of
networks by a specialized IT development team, meeting strict requirements for security and
administrative management. These enterprise applications are industry-specific solutions
developed commonly as custom in-house applications which the information technology
department integrates with other enterprise suites. The main objective of using an enterprise
application software is to improve productivity and efficiency through business logic support
functionality and gain a sustainable competitive advantage.
Some of the drawbacks are high licensing and support cost,flexibility andcustomization issues
and difficulty in migration of existing data. Overlooking these issues, the benefits of using
enterprise application software would actually aid an enterprise in information sharing, process
automation, complete visibility of all important processes across various departments, reducing
information technology complexity and increasing agility.
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There is a growing need to capture, organize and exploit the use of big data which can give
internal and external business processes a competitive edge. Enterprise mobility such as the
Bring-Your–Own-Device (BYOD) trend to enhance employee flexibility in the organization across
Report Description
Further, analytics and business intelligencehave also become important factors driving
enterprise planning, mainly when it comes to collecting and assessingunstructured data
on enterprise networks, or business related information posted on social networking sites
etc. Another driving factor in the enterprise software market is the shift towards cloud
computing, where an enterprise moves some or its entire infrastructure to the cloud,
reducing total cost ownership (TCO) infrastructure and provisioning time.These
dominating factors are expected to drive the enterprise application software market in
the MEA region, in the near future.
The enterprise application software market can be segmented based on: types,
organizational size and verticals. Types of application software includedigital content
creation (DCC), web conferencing,enterprise resource planning (ERP), business
intelligence (BI), enterprise content management (ECM), customer relationship
management (CRM),supply chain management (SCM)and project &portfolio
management (PPM) software.Categories by organizational size include small business,
medium business, enterprises and large enterprises. Verticals include BFSI (banking,
financial services and insurance), manufacturing, telecom, media &entertainment,
transportation, healthcare, energy &utilities, retail, distribution and public sector.
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Report Description
Major players in the MEA enterprise software market are Microsoft Corporation,
OracleCorporation, IBMCorporation, SAP, Symantec, EMCCorporation, HP, VMware, CA
Technologies and Salesforce.com. These players adopt strategies that involves
partnership and acquisitions &mergers to create a wide range of their software solution
product line. For example, in 2014, SAP partnered with Etihad Airways, the national
airline of the UAE to deploy a range of enterprise application solutions across its vital
business functions including finance, human resource, procurement &supply
management and business intelligence. Besides these strategies,major players also focus
on innovating their enterprise application software products to offer unique solutions for
different industries. For instance, in 2014, SAP announced its availability of new
manufacturing solutions suite which delivers data integration across enterprise
operations and a broadened access to data through mobility.
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