The changing market dynamics in Saudi Arabia
Enter the era of change not just in Saudi Arabia but across the entire Middle East. Falling oil prices, reforms and
social changes mean that what marketing research companies knew in UAE, for example 5 years ago about
consumer insights is rapidly approaching expiry dates.
The huge proliferation of social media has led to consumer behavior and choices changing faster than ever.
Unboxed Consulting is a Marketing Research Company in Saudi Arabia and UAE and can deliver fresh Consumer
Insights across the Middle East.
The Expo 2020 in UAE and the Vision 2030 in KSA is changing the
landscape radically in the GCC. The key to getting to the pulse of
the consumer is finding a good consumer research company in
Saudi Arabia (KSA) who can use methodologies ranging from
ethnography to digital blogs and co-creation workshops as well as
quantitative research methodologies like CAPI interviews in the
Middle East to synthesize consumer insights in Middle East and
deliver actionable marketing research to marketers.
Unboxed Consulting is also doing large scale Quantitative research in KSA for a variety of FMCG clients to identify
market opportunities. Traditional marketing research companies in UAE and KSA are also adapting to the
changes. With the highest penetration of mobile phones in the world and heave social media usage means more
and more marketers are going on digital and social media platforms to deliver their messages. Qualitative research
companies in Saudi Arabia are also seeing the benefit of changing society – which is opening up more, allowing for
more photo and video output being possible in studies – e.g. creating pen portraits of consumers
The key to success is to look at the leading marketing research and consumer research companies in KSA and UAE
– the two most important markets in this region to be able to do multi-mode research for you
Author : Dipen Mehta is the Managing Director of Unboxed Consulting – a consumer research company (who also
does B2B research) in UAE, Saudi Arabia, Egypt, India North Africa and parts of Sub-Sahara Africa. They are also
specialized as a Qualitative research company in Saudi Arabia and have done path breaking work there