What is the Media and what are its benefits?
The Media Information fulfill the social function related to the exchange of information,
knowledge and reflections on human life and events, beyond their immediate and immediate
surroundings. They are also the means used to develop the right to freedom of expression, a
fundamental right included in the legislation. Its mission is to broadcast interesting facts, news
and events that, due to their direct or symbolic impact, affect a certain social group. However,
from the point of view of the exchange and broadcasting of information, the Internet reaches an
huge capacity for communication, as shown by the millions of exchanges of information made
daily by network users located anywhere in the world.
8 Advantages of the Media
1- Remote communication
The most obvious advantage of the Media info is that they facilitate remote communication.
Thanks to electronic devices (phones, computers, tablets, among others) it is possible to talk in
real time with people who are not in the same country.
2- They are immediate
In the past, there were electronic devices; remote communication was done through postal mail.
A lot of time could pass between the issuance of the letter and the reception of an answer, which
made the communication not particularly effective. However, thanks to the advances in
communication today, remote interaction can be immediate. There are different types of
platforms that make this type of communication possible. Social networks like Facebook and
Twitter and applications like WhatsApp are some examples of these.
3- Distance study
Distance study is defined as the acquisition of knowledge and skills through Media Info Online
and instruction. Previously, distance courses could be taken by correspondence. However, the
process could be boring due to slow mail. At present, information and communication
technologies have superior distance study. In this way, students can study at home.
4- Globalization
The media have increased the globalization process. Distance communication has not only
made countries closer culturally, but has also allowed the world economy to be unified in some
way.
5- They are cheap
Once they have been developed, the media are economical for its users.
For example, email and social networks have no additional costs in addition to paying for the
internet service. In any case, sending an email from Mexico to China is much cheaper than
making a phone call.
6- Reduce the cultural gap
In addition to allowing the exchange of information quickly and efficiently, the media have
helped eliminate linguistic, cultural and geographical barriers between different nations.
For example, these means allow people belonging to different countries and cultures to come to
exchange ideas and get to know each other's culture better. By doing this, the prejudices that
could be had regarding a society are reduced.
7- Advertising
The media is a way of promoting services and products. In this sense, they constitute an
advantage in the area of advertising and marketing.
8- Mass dissemination of information
Many media outlets are massive, such as radio, television and the newspaper. In this sense, they
allow the dissemination of information quickly and effectively, reaching a large part of the
population.