SOVEREIGN HILL ANNUAL REPORT CONTENTS President’s Report 08 Chief Executive Officer’s Report 12 Marketing 16 Outdoor Museum 22 Gold Museum 32 Narmbool 36 Education 40 Special Occasions 46 Vale Peter Davies 49 The Sovereign Hill Foundation 50 Major Sponsors, Donors & Corporate Members 52 Sovereign Hill Prospectors 53 The Sovereign Hill Museums Association 54 Staff 56 Volunteers 58 Financial Report 61 CHARTER PuRPOSE Our purpose at Sovereign Hill and the Gold Museum is to inspire an understanding of the significance of the central Victorian gold rushes in Australia's national story, and at Narmbool of the importance of the land, water and biodiversity in Australia’s future. MiSSiON Our Mission is to collect, conserve and interpret the mining, social, cultural and environmental heritage of the Ballarat region. VAluES Service We will ensure that every visitor’s experience is satisfying, and that their needs are paramount in our decision-making. Respect We will act with respect and free from any form of discrimination in what we say and do towards our colleagues, our visitors, and all with whom we do business; we will respect each other’s dignity and right to privacy; and respect the assets we share in doing our jobs. Safety We will maintain a safe and healthy workplace for all our visitors and for all who work on our sites. Integrity We will act in accordance with international and national codes of ethical practice for museums, including respect for the tangible and intangible heritage we collect, research and interpret; for the primary role of museums as places of life-long learning; and as individuals, work to help and support colleagues, work diligently to complete tasks, and at all times act honestly. Responsibility We will be a socially and environmentally responsible business and employer, and a vital partner in the development of our region; and as individuals, take responsibility for our actions and ensure our decision-making is objective, consistent and complies with policy and legislation. Sustainability We will maintain our financial viability and independence by using our resources efficiently and effectively. Ê Ê Ê 04 CHARTER INSPIRE AN UNDERSTANDING OUR MISSION IS TO COLLECT, CONSERVE AND INTERPRET SAFETY RESPECT RESPONSIBILITY INTEGRITY CHARTER 05 This year, Sovereign Hill has been celebrating its 40th Anniversary. The festivities began in January and will culminate in a special week of activities in the last week of November. Ê Ê Ê 06 Ê Ê Ê 07 PRESIDENT'S REPORT But the lasting impression that I will always fondly recall is having witnessed first-hand the commitment our volunteers and staff bring to making Sovereign Hill such a special place. As Sovereign Hill’s 40th Anniversary year, 2010 commenced with two official launches. The first was at Sovereign Hill itself, when our two Anniversary Ambassadors, Steve Moneghetti and Sharelle McMahon, were announced. It was shortly followed by a media launch at the Melbourne Town Hall, where the brilliant singing skills of David Hobson, our 40th Anniversary Patron, were featured. While the actual 40th Anniversary will not be celebrated until 28 November 2010, there has been, throughout the year, a very active program of celebrations planned by the organising Sub-Committee. A Choirs Day at Sovereign Hill included four talented local groups. Then, the beautifully restored Victoria Theatre was officially opened with a glittering concert featuring David Hobson, Ballarat singers – Gemma Abraham, Bridget Davies and Maxine Montgomery – and a music hall performance by Entertainers Anonymous. The Victoria Theatre is one of Sovereign Hill’s finest and most actively used working exhibits, and i am honoured that its refurbishment was completed during my term as Board President. Regrettably, the year has had its sadness, with the untimely death of Board Member and Past-President, Peter Davies, whose obituary appears later in this report. Graeme Troon, a keen supporter and generous benefactor, also passed away. Both will be greatly missed. Ê Ê Ê 08 PRESIDENT AnnmareeÊ PerryÊ andÊ JeremyÊ Johnson,Ê right,Ê wereÊ delightedÊ toÊ showÊ DavidÊ HobsonÊ throughÊ theÊ newlyÊ refurbishedÊ VictoriaÊ TheatreÊ priorÊ toÊ theÊ 40thÊ AnniversaryÊ Concert.Ê Board Member and Past-President, Robert Selkirk, will be retiring at this year’s Annual General Meeting. Robert has been an outstanding contributor at the Board table and, with his wife Christine, has always generously supported Sovereign Hill events and activities. During his Presidency, we were honoured to receive a Royal visit by Her Majesty, Queen Elizabeth, and Prince Philip. New Board Member Adrian Doyle was welcomed in March. He will bring specialist skills in valuation and property management to our Board table. Guest Speaker at the President’s Dinner this year was Gabi Hollows, Founding Director of the Fred Hollows Foundation. i also had the pleasure of announcing at this function that stalwart supporter, Janet Cowles, had been appointed as a Life Governor of Sovereign Hill – a richly deserved honour! Former Board Member Noel Edwards hosted a very enjoyable President’s ‘Pro-Tem’ Club luncheon in May. This is now a very popular annual function, which recognises the valued contributions that past Board Members and staff have made to Sovereign Hill. GabiÊ Hollows,Ê GuestÊ SpeakerÊ atÊ theÊ 2010Ê President'sÊ Dinner,Ê wasÊ presentedÊ withÊ aÊ copyÊ ofÊ SovereignÊ Hill'sÊ officialÊ historyÊ byÊ AnnmareeÊ Perry. PRESIDENTÊ Ê Ê 09 AnnmareeÊ Perry,Ê left,Ê andÊ JeremyÊ JohnsonÊ touredÊ theÊ surfaceÊ installationsÊ ofÊ theÊ SovereignÊ QuartzÊ MineÊ withÊ theÊ UnitedÊ StatesÊ AmbassadorÊ JeffreyÊ Bleich,Ê andÊ hisÊ wifeÊ Rebecca,Ê andÊ MichaelÊ Thurston,Ê ConsulÊ GeneralÊ forÊ theÊ UnitedÊ States.Ê AnnmareeÊ PerryÊ welcomedÊ LouÊ Jacobs,Ê PrincipalÊ ofÊ DelawareÊ NorthÊ Companies,Ê whenÊ heÊ visitedÊ SovereignÊ HillÊ toÊ inspectÊ progressÊ onÊ theÊ newÊ SovereignÊ HillÊ CaféÊ whichÊ willÊ provideÊ forÊ visitorsÊ aÊ modern,Ê attractiveÊ venueÊ withÊ aÊ rangeÊ ofÊ diningÊ optionsÊ andÊ aÊ deckÊ overlookingÊ theÊ PostÊ OfficeÊ Dam.Ê Ê Ê Ê 10 PRESIDENT Margaret Ross, immediate-Past Chair of The John T Reid Charitable Trust, officially opened the Andrew and Robin Ferry Arts Centre at Narmbool on 26 November 2009. To witness the growing success of Narmbool is very rewarding for Sovereign Hill and our generous supporters, particularly Andrew and Robin Ferry, who entrusted this magnificent property to us. The Board held its Strategic Planning meeting in July, with a focus on forward financial planning. Earlier this year, a Board meeting was held at the Gold Museum where Board Members were briefed on plans for the major capital works upgrade announced by Victoria’s Premier, the Hon. John Brumby, on his visit to officially open our new mining exhibits last December. A Sovereign Hill Patron’s badge was presented to the Premier on that occasion. Other VIP visitors during the year included lou Jacobs, the Principal of Delaware North Companies international; Sir Arvi Parbo and Gilbert Ralph (both long-standing supporters from the mining sector); the indian High Commissioner, Mrs Sujatha Singh; and the united States Ambassador Jeffrey Bleich, and his wife Rebecca, accompanied by Michael Thurston, the United States Consul General. As an Affiliated Institute of the University of Ballarat, we were delighted to host as dinner guests representatives of the University. Our region is indeed fortunate to have available such a fine educational resource. i attended the Chinese Ambassador’s Reception in Melbourne to mark the 60th Anniversary of the Founding of the People’s Republic of China. i also attended celebrations for the 125th Anniversary of the Art Gallery of Ballarat Association and the 150th Anniversary of the Ballaarat Mechanics’ Institute. Both institutions have made an outstanding contribution to the social fabric of our city. The past two years as Board President have flown too quickly by, but the lasting impression that I will always fondly recall is having witnessed first-hand the commitment our volunteers and staff bring to making Sovereign Hill such a special place. The work done by CEO, Jeremy Johnson, and his Management team, is exemplary. It is ideally matched with the service given by the Board and our Committee Members, and by the generous contributions of the Friends of Sovereign Hill and the Gold Museum Society. Finally, I express my gratitude to my family, for their valued support, which has enabled me to take on this most enjoyable role. Annmaree Perry President PRESIDENTÊ Ê Ê 11 CHIEF EXECUTIVE OFFICER'S REPORT Sovereign Hill is indeed a marvellous creation: it continues to engage, entertain and educate new and returning audiences alike with its own very special magic. Despite the impact of the Global Financial Crisis, Sovereign Hill has delivered a reasonable year’s achievements, both in terms of financial performance and further development of the Outdoor Museum. Day attendances exceeded 473,000, a respectable net profit was earned for further investment in capital works and our Reserve Funds were strengthened. We completed a suite of major exhibit construction projects, and work commenced on building a new Café to replace the outdated Kiosk. This is being fully funded by our catering contractors, Delaware North Companies Australia, in return for an extension to the contract term. Completion of the new Mine experiences saw a hectic expansion program achieved in the Outdoor Museum. These were funded with a $3 million State Government Regional infrastructure Development Fund (RIDF) grant and matched by $1.4 million of Sovereign Hill-funded works for ‘Reinventing the Magic’. The next challenge that lies ahead, ‘Building for the Future’, is in the redevelopment of the Gold Museum. This will see a $3.6 million capital investment there, with $3 million of this cost also coming from a RIDF allocation from the State Government. We are also very appreciative of the City Council’s valued support for this project. In the Outdoor Museum, Sovereign Hill will be matching this investment with a further $1.3 million for other capital works. Ê Ê Ê 12 CEO SovereignÊ Hill'sÊ annualÊ ChristmasÊ shoppingÊ nightÊ isÊ popularÊ withÊ localÊ residentsÊ whoÊ enjoyÊ freeÊ entryÊ andÊ theÊ opportunityÊ toÊ buyÊ SovereignÊ HillÊ productsÊ inÊ aÊ festiveÊ atmosphere.Ê Ê Ê With the environmental education program well established, operations at Narmbool are now profitable and we have moved into the next stage of developing new commercial opportunities. Completion of the Andrew and Robin Ferry Arts Centre has provided an additional resource for both these markets. Operationally, the past year has been very busy with delivery of the various 40th Anniversary celebration activities. We plan to make several of these initiatives permanent events in our annual calendar. This Anniversary has helped us move away from events-based marketing to using our strong brand as the basis for promoting Sovereign Hill. Other marketing and iT initiatives have included the redevelopment of our website and the introduction of a new entrance ticketing, bookings and demographic data system. This is fully integrated with the computerised financial management of our accounting records. CelebratingÊ theÊ mediaÊ launchÊ ofÊ SovereignÊ Hill'sÊ 40thÊ AnniversaryÊ wereÊ AllanÊ Briggs,Ê left,Ê JodieÊ Ramage,Ê DavidÊ Hobson,Ê JeremyÊ JohnsonÊ andÊ theÊ Hon.Ê The past year has seen a very strong focus on risk management, occupational health and safety and emergency management. Constant vigilance is required in these areas to ensure we present a safe environment for our visitors, staff and volunteers. A Risk Management Register has been developed and this forms the main management tool that we will use to ensure compliance with our statutory and corporate obligations. TimÊ Holding,Ê MinisterÊ forÊ Tourism. CEOÊ Ê Ê 13 AnnmareeÊ PerryÊ officiallyÊ launchedÊ SovereignÊ Hill'sÊ 40thÊ AnniversaryÊ celebrationsÊ atÊ SovereignÊ HillÊ LodgeÊ onÊ 24Ê JanuaryÊ thisÊ year.Ê TheÊ eventÊ sawÊ theÊ unveilingÊ ofÊ theÊ 40thÊ AnniversaryÊ logo,Ê theÊ releaseÊ ofÊ anÊ eventsÊ calendarÊ andÊ theÊ officialÊ announcementÊ thatÊ BallaratÊ Olympian,Ê SteveÊ Moneghetti,Ê andÊ AustralianÊ NetballÊ TeamÊ Captain,Ê SharelleÊ McMahon,Ê wouldÊ beÊ ourÊ AmbassadorsÊ forÊ theÊ year.Ê Pictured,Ê fromÊ left,Ê areÊ AnnmareeÊ Perry,Ê CrÊ SamanthaÊ McIntosh,Ê SharelleÊ McMahon,Ê SteveÊ MoneghettiÊ andÊ JeremyÊ Johnson.Ê Ê CEO SovereignÊ HillÊ staffÊ andÊ volunteersÊ wereÊ amongstÊ guestsÊ whoÊ travelledÊ toÊ theÊ MelbourneÊ TownÊ HallÊ forÊ aÊ 40thÊ AnniversaryÊ mediaÊ launch.Ê Ê Ê Ê Ê 14 CEO Ê Partnerships with key stakeholders have strengthened over the past year. I was pleased to present five Sovereign Hill scholarships at the University of Ballarat’s Graduation ceremonies as part of our on-going support for the work being done by the students and faculties there. The City of Ballarat has adopted as its marketing slogan: ‘History Lives in Ballarat’ – an obvious advantage for Sovereign Hill’s positioning as the main driver of destinational tourism to our goldfields region. With the passing of Planning Scheme Amendment C123 by the City Council, Sovereign Hill is no longer required to obtain planning permits for developments within the Outdoor Museum that are compliant with the Crown land reservation and our outline development plan for the site. This completes a decade-long process of negotiation and will assist with management and development of the Museum area. The State Government also legislated to incorporate two former closed road reservations into Sovereign Hill’s lease. This, too, completes a task we commenced in the mid-1990s and secures our long-term occupancy. i visited China with the new Managing Director of Tourism Australia, Andrew McEvoy, and the CEO of Tourism Victoria, Greg Hywood. We met with key contacts in the important centres of Beijing, Shanghai and Guangzhou to promote the Australian outbound market from the Chinese Mainland. This focussed on two major themes: the myth of authenticity in outdoor museums, and the increasing relevance of outdoor museums to visitors – strengthening interpretation and storytelling. Northern Europe’s outdoor museums have very well-developed interpretive programs that serve as useful examples for Sovereign Hill. i am indebted to the Management team for its outstanding work over the past year, in particular, Tim Sullivan as Deputy CEO and Museums Director. I am also very grateful for the supportive role played by my Executive Assistants, Janelle Gilbert and Barb Howes. The Board and its Committee Members have each made generous contributions in their valued capacity as volunteers, as have our Friends of Sovereign Hill and Gold Museum Society. Special acknowledgement is made of the work done over the past two years by Board President, Annmaree Perry. I am very thankful for her co-operation and assistance during that time. Sovereign Hill is indeed a marvellous creation: it continues to engage, entertain and educate new and returning audiences alike with its own very special magic. I am pleased to report that we are very well placed to continue on this exciting journey in the coming year and beyond. Jeremy Johnson Chief Executive Officer Last year, I was also privileged to attend the European Association of Outdoor Museums’ Conference in Denmark. CEOÊ Ê Ê 15 MARKETING Sovereign Hill enters its 41st year of operation with a positive outlook, a strong visitor awareness rating, a reputation as an excellent value-for-money family experience and an international reach as an iconic Australian tourism experience. 16 MARKETING (Picture:Ê TheÊ HeraldÊ &Ê WeeklyÊ TimesÊ PhotographicÊ Collection) MARKETINGÊ Ê Ê 17 BrandÊT emple AggregatedÊAt tendances:ÊSo vereignÊH ill,ÊG oldÊM useum andÊ'Bl oodÊo nÊt heÊSo uthernÊC ross' 900,000 800,000 SOVEREIGN HILL WHERE EVERY VISIT HAS IMPACT 700,000 MAGICALLYÊ INSPIREÊ TRANSFORMED 600,000 300,000 ADVENTURE 400,000 DISCOVERY MYSTERY 500,000 200,000 ALCHEMYÊ OFÊ STORYTELLING 100,000 THEÊ GOLDFIELDSÊ OFÊ THEÊ 19THÊ CENTURY SovereignÊH ill 'BloodÊo nÊT he SouthernÊC ross' 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 0 GoldÊM useum A very challenging economic setting for international and domestic tourism has confronted our marketing work over the past year. Traditional Western markets in North America, the United Kingdom, Europe and New Zealand plumbed the depths of a worsening recession, and all efforts were thus redoubled in protecting our positions in the growth markets of China and India. As well, the relatively high Australian dollar made outbound international travel more accessible and attractive. For Sovereign Hill, the effect of this was exacerbated by heavily-discounted international airfares and low cost carriers in both the international and domestic routes. The year has seen the last of our events-based marketing campaigns which successfully regained for us a stronger share of the highly-competitive domestic markets. Over the past four years, major themed promotions such as the Circus, Snow, Magic and the new Sovereign Quartz Mine experiences have driven marketing activities. With the consultancy advice of our marketing agency, Leap, a brand temple has been developed and will underpin our future move into a period of sustained brand marketing. Ê Ê Ê 18 MARKETING NewÊ experiencesÊ forÊ AsianÊ tourÊ groupsÊ thisÊ yearÊ includedÊ aÊ traditionalÊ 'AussieÊ PieÊ Lunch'Ê inÊ theÊ NewÊ YorkÊ Bakery.Ê Ê Ê This move has been assisted by the marketing impetus provided by Sovereign Hill’s 40th Anniversary celebrations. These have created an increase in Sovereign Hill’s media and public exposure, with major promotions in Federation Square, a media launch at Melbourne Town Hall and a featured presentation at the Melbourne Mining Club. Storytelling will be the driving influence in this change to brand marketing, and Sovereign Hill’s strong reputation as a safe, family-friendly, educative and entertaining experience will position us well in an increasingly challenging domestic market. The expansion of retail trading to seven days a week, the strengthened emergence of in-market competitors, such as the Museum of Victoria and Melbourne Zoo, and the expansion of AFl fixtures with more televised games have been tough competition over the past decade. Sovereign Hill continues to be well-supported in the fastgrowing China market. Our Shanghai-based agency, ATR, has worked very hard to keep our market share growing. MarketingÊ DirectorÊ GarryÊ Burns,Ê left,Ê JeremyÊ JohnsonÊ andÊ JohnÊ ZulicÊ wereÊ proudÊ toÊ launchÊ SovereignÊ Hill'sÊ newÊ website. MARKETINGÊ Ê Ê 19 20 MARKETING Product enhancements have assisted with this work, and two Western-style meal options have been introduced to give Chinese visitors a taste of traditional Australian fare – beef steak or a famous Sovereign Hill meat pie. In May, we successfully held our second annual Corporate Members’ Day. Corporate membership numbers have grown in recent years, due to the excellent work done by our former Marketing Manager, Wendy Taylor, in her consultancy role. Our public relations and media agency, Media Moguls, have once again worked very effectively to gain extensive coverage online, and in print and television media, over the past year. Sovereign Hill featured in some very popular television lifestyle and travel shows including: ‘Better Homes & Gardens’, ‘It’s Academic’, ‘The Shak’ and ‘Postcards’. Partnerships with Tourism Victoria, Tourism Australia, Goldfields Tourism and the City of Ballarat are highly valued. These strong working relationships deliver a very effective outcome for Sovereign Hill’s overall marketing activities. The Goldrush Special daily train from Southern Cross Station remained popular throughout the year, with 12,000 patrons using this service to visit Sovereign Hill. Our partnership with V/Line is highly-regarded and mutually beneficial. Sovereign Hill enters its 41st year of operation with a positive outlook, a strong visitor awareness rating, a reputation as an excellent valuefor-money family experience and an international reach as an iconic Australian tourism experience. MARKETING 21 OUTDOOR MUSEUM Outdoor Museum exhibits enrich our story of the 19th century gold rushes, and their significance. During the year, we launched ‘Trapped’ and the Itinerant Photographer, and opened the newly-refurbished Victoria Theatre. Ê Ê Ê 22 OUTDOOR MUSEUM OUTDOOR MUSEUMÊ Ê Ê 23 The year has been extremely productive for the Outdoor Museum, with the opening of two new visitor experiences – the itinerant Photographer and ‘Trapped’ – in December 2009. The Itinerant Photographer offers visitors the alternative of a costumed photograph set outdoors, as well as a studio portrait in the Red Hill Photographic Rooms. Much of our Outdoor Museum was created using photographic and lithographic evidence from the 1850s and 1860s. The new exhibit places today’s visitors in scenes so often recorded 150 years ago by the photographers who travelled the goldfields. ‘Trapped’ is a dramatic underground mining experience. It presents the story of Australia’s worst mining disaster, which occurred in the New Australasian No. 2 Mine in Creswick, near Ballarat, in 1882. Twenty-two miners lost their lives in an underground flood. The story of the frantic attempts to rescue them, the anguish in the town of Creswick, and the memorial to the lost are compellingly told. Sovereign Hill linked with the Creswick Museum in creating online resources to promote awareness of the site where the disaster happened. Ê Ê Ê 24 OUTDOOR MUSEUM The re-opening of the Victoria Theatre after extensive refurbishment was another highlight. The auditorium has been repainted in a colour scheme fitting for a major public building of the period and now glows with rich colours, gilded features, and the faux effects so popular in the mid-Victorian era. As well as a concert to launch the Theatre project, we paid our homage to lola Montez who performed at the opening of the original theatre in February 1856, by re-creating the opening program in which she starred. The Victoria Theatre at Sovereign Hill is now a magnificent venue, by day and night, for our public programs and special events, such as dinners and concerts. As well as a suite of lola Montez pieces including the infamous ‘Spider Dance’, we have introduced the ‘Anti-Chinese League’ – a new and provocative piece of interpretive theatre, which interprets the contest between racist ideas against the Chinese and the liberal ideas of democratic inclusion. In conjunction with the redevelopment of the Chinese Camp, the piece contributes to our interpretation of the growth of Australia’s democracy. The issues it raises are as relevant today as they have ever been. ChineseÊ NewÊ YearÊ celebrationsÊ areÊ anÊ annualÊ highlightÊ onÊ theÊ SovereignÊ HillÊ calendar. (Picture:Ê TheÊ Courier)Ê Ê TheÊ Hon.Ê JohnÊ Brumby,Ê PremierÊ ofÊ Victoria,Ê left,Ê touredÊ theÊ newÊ undergroundÊ miningÊ installationsÊ whenÊ heÊ officiallyÊ launchedÊ theÊ InclinedÊ TramwayÊ andÊ 'Trapped'.Ê TheÊ PremierÊ wasÊ accompaniedÊ byÊ AnnmareeÊ PerryÊ andÊ JeremyÊ Johnson.Ê SpecialÊ eventsÊ forÊ SovereignÊ Hill'sÊ ProspectorsÊ includedÊ aÊ previewÊ ofÊ 'Trapped'.Ê OUTDOOR MUSEUMÊ Ê Ê 25 26 OUTDOOR MUSEUM in collaboration with Melbourne and Monash universities, we presented ‘Dragon Tails’, a conference which explored themes in new historiography of the Chinese experience on the goldfields. Sovereign Hill has been playing a very important role in developing an impressive body of scholarship in this area. The work of historian Anna Kyi is particularly noteworthy. We farewelled Anna earlier this year when she resigned to take up new challenges in secondary teaching. Other major public program events included: a presentation on ‘Trapped’; the Industrial Revolution and its impact in Ballarat; food and costume in the 1850s; and goldfields music. The refurbished Victoria Theatre is the home of ‘Captain Candlelight’ – a new, night-time pantomime offered to schools as a second night’s entertainment if they book for ‘Blood on the Southern Cross’ and stay overnight at Sovereign Hill Lodge or elsewhere in Ballarat. pieces for heavy engineering mine equipment and plant. Our program with the University of Ballarat’s Arts Academy produced a celebration of Charles Darwin’s life and his revolutionary idea of evolution by natural selection. The play was part of a program at Sovereign Hill and Narmbool to mark the 200th Anniversary of Darwin’s birth and the 150th Anniversary of ‘On the Origin of Species’ being published in 1859. In 2010, the project is inspired by the 150th Anniversary of Burke and Wills beginning their fateful journey across the continent. The program to refurbish the Diggings has continued. This area and its exhibits perhaps best represent the challenges we face with changing weather patterns. Prolonged dry periods have increased the deterioration of timbers and paint, and the pattern of episodic heavy rains has created issues with the management of stormwater. A bush battery, which was refurbished and assembled to working order, will be placed in the Mine environs to interpret the portable prospecting and crushing plant typical of that used on new and developing goldfields in the 19th century. Construction work has begun on the extension to the Soho Foundry so that we can show the importance of small foundries producing cast Our efforts in environmental management were recognised with a silver accreditation by ‘Waste Wise’. This work, combined with our investment in storing rainwater for a variety of purposes through the Outdoor Museum, has created a sound platform for future improvements. The Outdoor Museum Committee, chaired by Bob Hinchey, has had a busy and gratifying year overseeing these developments across the Outdoor Museum. OUTDOOR MUSEUMÊ Ê Ê 27 The Mine and Steam Operations The year’s feature event at Sovereign Hill was the combined Official Opening of the Inclined Tramway and ‘Trapped’, our latest underground mining exhibit, by the Premier of Victoria, the Hon. John Brumby. This project was the largest undertaking in the Quartz Mine since its initial establishment. It comprised the construction of a 75-metre decline, to form a dark shaft descending within covered crown concrete culverts to the Number 1 ‘Plat’ underground station area. Two Inclined Tramway vehicles, drawn by cables driven by head-works in a re-created Winder House, run along very steep tracks inside the shaft. The Inclined Tramway conveys all Mine Tour visitors to and from the surface. It is capable of taking 66 visitors per one-way journey and, on our busiest day this year, over 1,750 visitors enjoyed this new attraction. In all, for the year, 184,866 visitors experienced one of our unique underground Mine Tours. ‘Trapped’ graphically depicts the tragic events of the New Australasian No. 2 Mine Disaster, which happened at Creswick in 1882, and claimed the lives of 22 miners. Only five miners survived this tragedy, which led, very significantly, to the legislation that regulated mine operations and safety requirements in Victoria for the ensuing century. Think! OTS, a Melbourne-based creative company, developed and installed ‘Trapped’, and Jason Clarke, 28 OUTDOOR MUSEUM who worked on the ‘Secret Chamber’ in the Mine over a decade ago with Pete Ford, Creative Director of Think! OTS, was responsible for the script. Visitor reaction to these new experiences has been very positive, and revenue from Mine Tours has increased. This will, in turn, support the on-going major maintenance work associated with keeping the Mine and Steam Operations in peak condition and fully compliant with the Tourist Mine Authority under which they operate. The Mining Museum Committee, chaired by Steve Coltman, oversees developments within the mining precinct. Peter D’Arveniza, an independent mining engineering consultant, inspects the Mine periodically, and it is also subject to regulatory inspection by WorkCover Victoria. As part of Sovereign Hill’s 40th Anniversary celebrations, a Steam Operations Day, which featured fascinating machinery from the era of steam, was very successful. Apart from its everyday responsibilities, the Steam Operations team has once again hosted a very informative and popular education and school holiday program called ‘Stoked!’ We also specially acknowledge the generous support of Don and Jill McKenzie, who provide firewood for the Cornish boilers from their Mt Mercer property. JamieÊ MasonÊ wasÊ oneÊ ofÊ manyÊ enthusiastsÊ whoÊ helpedÊ toÊ makeÊ 'GetÊ steamedÊ upÊ atÊ SovereignÊ Hill!'Ê suchÊ aÊ memorableÊ day.Ê OUTDOOR MUSEUMÊ Ê Ê 29 SteveÊ MoneghettiÊ ledÊ theÊ fieldÊ forÊ theÊ 40thÊ AnniversaryÊ FunÊ Run/Walk.Ê SovereignÊ HillÊ RedcoatÊ MatthewÊ HeinrichÊ helpedÊ maintainÊ orderÊ onÊ theÊ day! Blood on the Southern Cross in spite of a successful advertising campaign – generously supported by WIN Television – annual ‘Blood on the Southern Cross’ attendances fell short of a challenging target. On a positive note, a new ‘total quality’ approach to the show and its operating procedures has improved the way in which we engage with and look after our valued evening visitors. This initiative has followed a new and successful meal service, which was introduced in conjunction with our catering partners, Delaware North Companies Australia, in the previous year. An on-going customer feedback survey was initiated in December with data captured to date confirming that both our soundand-light spectacular and the meal Ê Ê Ê 30 OUTDOOR MUSEUM are very highly rated by patrons. With a new theatre-style drinks and merchandise outlet earmarked for the ‘Voyage to Discovery’ area, and stronger marketing initiatives, we are confident of attracting an increased number of patrons in the future. required to ensure that this valuable business unit remains competitive. Neil Robbins and his team continue to challenge their approach to both sales and customer service, and have been busy developing a range of special packages to drive bookings. Sovereign Hill lodge The ‘Goldrush Adventure’ package, a budget option enabling families to stay in dormitory-style rooms, has proven very popular over the past year, generating 225 room nights. With bookings for schools trending close to capacity, a raft of other unique packages will be introduced with the aim of building our motel business in the coming year. Media exposure gained for our high yielding package, ‘A Night in the Museum’, has helped the lodge achieve its ambitious trading target. Over 200 visitors participated in ‘A Night in the Museum’ this year, and lengthy segments on television lifestyle shows, such as ‘Getaway’ and ‘Postcards’, also promoted Sovereign Hill more generally. As an industry, the accommodation sector is becoming more creative by the day, and a strong effort is TheÊ VictoriaÊ TheatreÊ re-openedÊ withÊ SovereignÊ Hill'sÊ 40thÊ AnniversaryÊ Concert. Creative & Design Three Outdoor Museum projects saw significant involvement by the Design Department, led by John Zulic, Director of Creative & Design. Following the initial stages of the project, recent work on ‘Trapped’ included contributions to set design, filming and sound recording. Design staff planned alterations to the Mine Hut layout and provided drawings for new cabinetry in the ticketing area. The department also provided creative input for promotional material, advertising and billboards. The itinerant Photographer extends the activities of the Red Hill Photographic Rooms, for which John Zulic is responsible. This project drew on the combined skills of our researchers, graphic designers, engineers, coachbuilders, Costume Department, Tony Long and his Photographic Rooms staff, and iT Manager, Mathew Kaess. The refurbishment of the Victoria Theatre saw the department contributing, in particular, to the choice of carpet, soft furnishings, colour schemes and decorative paintwork. Our designers worked with a local consultant to create a new look website which is faster, more accessible and more informative. John Zulic now has management responsibility for the site, and the department provides on-going support for updating website material. Sovereign Hill’s 40th Anniversary logo, a colourful calendar outlining a full year of celebrations, and the creation of promotional material, lapel pins and stickers were also the work of the Design Department. As well, our designers provided this Annual Report, several submissions and support including photography, brochures and displays for marketing campaigns and advertising. OUTDOOR MUSEUMÊ Ê Ê 31 GOLD MUSEUM The Gold Museum amplifies the Sovereign Hill experience. It is also the major custodian of heritage collections for Ballarat and the region. 32 GOLD MUSEUM GOLD MUSEUMÊ Ê Ê 33 JusticeÊ HowardÊ Nathan,Ê right,Ê whoÊ officiallyÊ openedÊ 'CourageÊ toÊ Care',Ê wasÊ welcomedÊ toÊ theÊ GoldÊ MuseumÊ byÊ RogerÊ Trudgeon,Ê Deputy MuseumsÊ Director.Ê The Gold Museum’s position as a major regional custodian of heritage collections was reinforced in December 2009 with the announcement by the Premier of Victoria, the Hon. John Brumby, of a grant of $3 million towards the redevelopment of the Museum’s collection storage, improving access to the collection, and new infrastructure in the public galleries. Works will be undertaken over the next three years, building on a major scoping study to ensure the redevelopment will incorporate innovative thinking in design and delivery. The Gold Museum Committee, and its Chair, Jane Cowles, are looking forward to their involvement with these key projects. The availability of the new temporary exhibition space in the refurbished Clark Community Gallery enabled us to host several touring and temporary shows. The largest of these was the Visions of Australia-funded ‘Australian Minescapes’ by Edward Burtynsky, a touring exhibition from the Western Australian Museum. The massive aerial images of Ê Ê Ê 34 GOLD MUSEUM mining operations in the Pilbara and Eastern Goldfields of Western Australia captured visitors’ imaginations with powerful statements on the dramatic aesthetic patterns of human activity in the Australian mining landscape. The State Library of Victoria loaned its newly purchased 1850s Digger’s Diary for display in the Museum over several months. The exhibit included audio recordings of excerpts from the diary which brought its descriptions of the goldfields to life. ‘Courage to Care’, an education program and exhibition, attracted over 1,500 students who had the chance to meet a holocaust survivor and discuss the power of individuals to stand up against bullying, harassment and violence. The popular exhibition ‘Indigo: The Blue & White Embroidery of Sichuan’ was shown in full in the Clark Gallery, and included new material from the recently acquired diaries of Robina Arnott-Rogers. ‘Ercildoune: Story of a Pastoral Station’, which used historic archive materials and loans from the Art Gallery of Ballarat and private collectors, was extended through 2009-10. For the first time, the Museum joined with the Ballarat international Foto Biennale to exhibit two shows – ‘Visions of Gold’, by Gary Steer, and a fringe exhibition comprising images of Fryerstown, by Julie Millowick. Community exhibitions included ‘A Golden Century of Scouting’, and the Museum’s own ‘Objects Faces Places: Community Museums’ went to Maryborough, Kyneton, Bendigo, and the Arts Victoria gallery. This project was developed with the Community Museums Pilot Project of the Goldfields Region. ‘Minerals: Useful Treasures’ included geological specimens from the National Museum of Science and Nature, Tokyo, and Museum Victoria. A display of a replica of the Blanche Barkly nugget also proved popular with visitors. The largest nugget ever found at the time of its discovery, it was soon eclipsed by the Welcome Nugget and the Welcome Stranger. PresentÊ atÊ theÊ openingÊ ofÊ 'EdwardÊ Burtynsky:Ê AustralianÊ Minescapes'Ê wereÊ JaneÊ Cowles,Ê left,Ê CrÊ JudyÊ Verlin,Ê VickiÊ Northey,Ê AnnmareeÊ Perry,Ê RogerÊ TrudgeonÊ andÊ TimÊ Sullivan.Ê MsÊ Northey,Ê DirectorÊ ofÊ ExhibitionsÊ DesignÊ andÊ PublicÊ ProgramsÊ atÊ theÊ WesternÊ AustralianÊ Museum,Ê officiallyÊ launchedÊ theÊ exhibition. The signing of a Memorandum of Understanding by members of the Ballarat Collections Network (BCN) included an exhibition of artefacts from member collections at the Art Gallery of Ballarat. The BCN is an important framework for co-operative projects by collecting organisations in the region, and establishes mechanisms for mutual support in emergencies. The significant relationship between the Museum and the Ballarat Historical Society was represented by in-house exhibitions and off-site displays. In 2009, over 50 historical photographs of Ballarat were exhibited, and in 2010 at the Heritage Weekend, the Society’s collection of early Ballarat travel guides was shown. The Museum’s collections were enhanced by hundreds of donations valued at over $50,000, in total. Nina Valentine, her sister Ercil Shaw and a nephew, Peter Shaw, donated a recent oil painting of Charles Reakes, a Gallipoli veteran who landed on the first day of the invasion on 25 April 1915. David O’Sullivan made significant donations of historical books and medical instruments. The National Australia Bank donated a magnificent set of gold scales, which have a long association with Ballarat, and the Bolte Trust funded the acquisition of two exquisite gold nuggets, both prospected in the district. TheÊ ClarkÊ GalleryÊ isÊ aÊ multi-purposeÊ spaceÊ whichÊ canÊ beÊ usedÊ forÊ meetingsÊ asÊ wellÊ asÊ exhibitions.Ê After seven years of patient development, our collection and display conservation strategy has audited and catalogued more than 30 exhibit buildings in the Outdoor Museum, and staff training material on front-line maintenance and conservation techniques is now documented. GOLD MUSEUMÊ Ê Ê 35 NARMBOOL Students’ creativity is benefiting greatly from the extra space, whilst our committed education team has enjoyed using new resources. 36 NARMBOOL NARMBOOL 37 TheÊ AndrewÊ andÊ RobinÊ FerryÊ ArtsÊ CentreÊ isÊ locatedÊ atÊ NarmboolÊ Lodge.Ê Thanks to the generous support of the Ferry Family Charitable Trust, Andrew and Robin Ferry and The John T Reid Charitable Trust, the Ferry Arts Centre was officially opened on 26 November 2009 by Margaret Ross. The centre has already proven to be a wonderful addition to our teaching facilities. Students’ creativity is benefiting greatly from the extra space, whilst our committed education team has enjoyed using new resources such as cutting-edge interactive whiteboards. Campus Manager Steven Faull and his wife, Cecilia, have been busy co-ordinating a major maintenance program over the past six months, and their efforts have seen much of the property refreshed. A new front gate has been erected and a pergola added to the Garden Room. These elements have served to better present the property as a hospitality venue. This year, 65 functions were held in the Garden Room with our caterers, Delaware North Companies Australia, setting the regional benchmark for food and service in the weddings market. The farm is capably and progressively managed by Peter Rooney, and enjoyed a buoyant year, with favourable climatic and market conditions delivering good results. Ê Ê Ê 38 NARMBOOL The Ferry Arts Centre is a multi-purpose indoor space for use by students participating in Environmental Discovery Camps at Narmbool. Margaret Ross, who opened the Centre, is the Immediate-Past Chair of the John T Reid Charitable Trust. She is pictured here with Colin Prowse, to her right, and Jeremy Johnson, Robin Ferry and Annmaree Perry, to her left. Over the past year, 1,832 students participated in Narmbool camps. NARMBOOL 39 EDUCATION Sovereign Hill’s education programs are responding to ideas in the Australian curriculum and delivering unique learning experiences in the mid-19th century drivers in our democratic, social and cultural heritage. 40 EDUCATION HistoryÊ WeekÊ 2009Ê wasÊ officiallyÊ launchedÊ atÊ SovereignÊ Hill.Ê PresentÊ wereÊ HistorianÊ forÊ BallaratÊ WestonÊ Bate,Ê left,Ê TimÊ SullivanÊ andÊ AndrewÊ Lemon,Ê PresidentÊ ofÊ theÊ RoyalÊ HistoricalÊ SocietyÊ ofÊ Victoria. in 2009, the national conference of Museums Australia, in Newcastle, adopted a statement on the value of museums to the education sector. The statement supports the development of the Australian curriculum and identifies the ways in which museums bring the material and intangible artefacts of the Australian experience to learners of all ages. It also describes the principles of teaching and learning employed by museums in promoting learning outcomes relevant to the school curriculum. Increasingly, the education curriculum recognises the importance of experiences and interactions outside the classroom in achieving the best learning outcomes for students. More and more, the curriculum is shaping the nature of education partnerships. It is important that those partnerships recognise the diversity of skills and abilities of the partners to ensure there is a rich diversity of ideas and approaches available to learners. Museum education should enrich, not replicate, the classroom curriculum if the full value of Australia’s rich cultural institutions is to be realised in education. Sovereign Hill’s education programs are responding to ideas in the Australian curriculum and delivering unique learning experiences in the mid-19th century drivers in our democratic, social and cultural heritage. New student sessions included a focus on contemporary sustainability by learning from 19th century ways of life, and the international context of immigration to the Victorian Goldfields. Special programs were delivered for the Horse’s Birthday, Science Week, Book Week, the launch of History Week in Victoria, Children’s Week and Education Week. EDUCATIONÊ Ê Ê 41 'Hands-on'Ê activitiesÊ areÊ aÊ featureÊ ofÊ SovereignÊ Hill'sÊ educationÊ programs.Ê New resources were developed to support the ‘Australian Minescapes’ travelling exhibition in the Gold Museum, and the new mining experience, ‘Trapped’, focussing on the ways in which primary and secondary evidence are used in historical inquiry. We worked closely with the Creswick Museum in developing the program for ‘Trapped’, and promoting visits to the site of the 1882 mining disaster on which ‘Trapped’ was based. Fifteen new digital resources were added to our website on themes as varied as children’s literacy, Ballarat’s unique deep leads, the Indian Mutiny, Queen Victoria’s wedding and music of the goldfields. A collaboration with the State Library of Victoria brought to the Gold Museum the ‘Digger’s Diary’ by an unknown digger with a keen eye for observing life around him. A further collaboration with local schools created an online learning project which saw students visit several of the sites described in the diary, as well as Sovereign Hill and its Gold Museum, the Art Gallery Ballarat and the Eureka Centre. Ê Ê Ê 42 EDUCATION Professional development programs for teachers included two well-attended conferences: one on the national curriculum and its implications; and the second Regional Toolbox for Environmental Change at Narmbool in collaboration with Greening Australia, Resource Smart, the Ballarat Courier and the University of Ballarat. Our relationship with the HTAV was strengthened by participation in a Members’ Day at Sovereign Hill, and in HTAV workshops promoting innovative strategies for teaching History and responding to the Australian curriculum. Public program highlights included a National Sorry Day workshop on Indigenous perspectives in goldfields historiography; ‘A Taste of Empire’ showcasing mid-Victorian dining, manners, costume and entertainment; and the spectacular return of lola Montez to open the refurbished Victoria Theatre. At Sovereign Hill and Narmbool, we hosted in-training teachers from the University of Ballarat, Australian Catholic University, Victoria University and RMIT. More than 1,200 Teacher Members are receiving e-bulletins on our new programs and development opportunities. EducationÊ OfficerÊ EmmaÊ CorbettÊ meetsÊ oneÊ ofÊ theÊ ultimateÊ survivorÊ ‘critters’Ê madeÊ byÊ studentsÊ followingÊ theirÊ BugÊ Blitz™Ê atÊ Narmbool. Narmbool Bookings for the Narmbool Environmental Discovery programs are growing impressively. The Robin and Andrew Ferry Arts Centre is a bright new space in which students can express their responses to their experiences at Narmbool. Narmbool Bug Blitz™ programs, in collaboration with Museum Victoria and the Bug Blitz™ Trust, were again a highlight and culminated in student work about camouflage in nature being exhibited at the Art Gallery Ballarat. Public programs on astronomy and insect diversity in Science Week, and the Historic Narmbool walk in History Week proved very popular. New corporate programs provide companies with a conference module to learn about environmental citizenship and biodiversity. In the year ahead, we will be offering one-day/one-night programs for schools travelling through the region and wanting to enjoy the unique Narmbool experience. EnvironmentalÊ DiscoveryÊ TrailsÊ leadÊ studentsÊ acrossÊ theÊ NarmboolÊ paddocksÊ onÊ aÊ BugÊ Blitz™. EDUCATIONÊ Ê Ê 43 The Sovereign Hill Schools One of the most pleasing things to see in the Sovereign Hill costumed schools program has been the diversity of cultural backgrounds of the students participating in the twoday experience. We are able to provide, through our schools, an immersion in a fabulous chapter of Australia’s national story for young students discovering Australia’s history. This is a particularly relevant observation in view of the development of the national curriculum in History. The new approach encourages learning about international themes in Australia’s history, and studies of historical events and people in a larger context. The explosion of activity on the mid-19th century Victorian goldfields is a magnificent case in point – it was an event of sweeping international proportions and consequence. All four of our schools – the Red Hill National School, St Peter’s Denominational School, St Alipius’ Diggings School and the Ballarat Benevolent Asylum Ragged School – provide unique and different experiences of the Sovereign Hill Outdoor Museum and our goldfields heritage. Ê Ê Ê 44 EDUCATION The educational value of the program is constantly reinforced by letters from teachers and children expressing how much they have learned about their peers from 150 years ago, and what they found in themselves in the experience. At the end of the year, we will see the results of a research study being led by our partners at the University of Ballarat into the affective learning strategies implicit in our program. The School Council and Sovereign Hill were pleased to provide a program for students and teachers from Marysville and Middle Kinglake whose schools were destroyed in the Black Saturday fires, in February 2009. It was a reminder for all of us in regional Australia of how important communities are in the lives of our children. We celebrated the contribution of Graeme Hewitt to our School Council when he retired after 20 years as a Councillor (ten of them as President), and we thanked Peter Coburn for nine years of service on the Council. Sheryn Mitchell, our St Peter’s School teacher, attended the 14th International Symposium of School Museums in Rouen, France. The symposium is a very important network for us in the exchange of ideas about learning in school museum programs. Although unsuccessful in obtaining support from the Building the Education Revolution program, the School Council and Sovereign Hill shared the costs of refurbishing the Red Hill and St Peter’s schools, and for creating wheelchair access into the Red Hill National School and a wheelchair accessible toilet facility at St Peter’s in 2010. The support of the Grampians Office of the Department of Education and Early Childhood Development and the Catholic Education Office is gratefully acknowledged. As always, the schools are most appreciative of the work done by the School Council and Sovereign Hill’s Board, Management, staff and volunteers in supporting their programs over the year. DIVERSITY OF CULTURAL BACKGROUND A FABULOUS CHAPTER EXPERIENCE AUSTRALIA'S NATIONAL STORY EDUCATION 45 JANE COWLES STEVEN COLTMAN ROBERT HINCHEY DAMIEN BUTLER ANNMAREE PERRY ADRIAN DOYLE SPECIALÊ OCCASIONS ian Perkins, left, John lewis, Sari Baird, Richard Berman-Hardman, Steve Coltman, Jane Cowles Anna Barker, left, Robin Ferry, ian Perkins, Peter Hiscock Ê Ê Ê 46 SPECIAL OCCASIONS Bill McGregor, left, Ken Mason Ann Pryor, left, Bill Pryor, Christine Selkirk, Robert Selkirk, ian Chandler, Julie Chandler Janet Cowles, left, David O’Sullivan, Fran O’Sullivan, Julia Richardson, Adela Bartrop, Bruce Bartrop Kerrie Corcoran, left, ian Corcoran, Kim Butler, Damien Butler vw DOUG SARAH VOI WILLIAMS COLIN PROWSE ROBERT SELKIRK SPECIALÊ OCCASIONS Libby Nicholson, left, Peter Nicholson, Paula Nicholson, Richard Nicholson Bruce Clark, left, Bruce McKnight, Barry Lonsdale Dan Cronin, left, lou Jacobs Ben Taylor, left, Christine Taylor, Carmel Knowles, Rob Knowles Paul Stephens, left, John Abraham, lois Abraham Robin Sobey, left, Adrian Doyle, Geoff Howard MP, Diane Howard SPECIAL OCCASIONSÊ Ê Ê 47 JANE COWLES STEVEN COLTMAN ROBERT HINCHEY DAMIEN BUTLER ANNMAREE PERRY ADRIAN DOYLE SPECIALÊ OCCASIONS Ê Ê Ê 48 Craig Coltman, left, Margot Pettit, Millie Troon, Mike Troon, Maxine Troon Cr Judy Verlin, Bridget Davies, Greg Davies Bruce Bartrop, left, David Thompson, Ross Wilkie, Colin Prowse Robert Selkirk, left, Christine Selkirk, Athalie Bazzani, luigi Bazzani Jennifer Clark, left, Janet Cowles, John Clark, Suzanne Gull Steve Moneghetti, left, Tanya Moneghetti, Lisa Hayden, Richard Hayden, Sophie Coltman, Steve Coltman SPECIAL OCCASIONS VALEÊPET ERÊDA VIES It was with much sadness that the untimely death of Board Member and Past-President, Peter Davies, occurred in November 2009. Peter succumbed to cancer after a very brief illness. Peter joined the Board in September 1993, as a person with outstanding credentials in community service to our Ballarat region and beyond. He was a founding member of the Committee for Ballarat and had served as Chairman of the Queen Elizabeth Centre Board and the Promote Ballarat Committee. Peter was also extensively involved in charitable work, particularly with Ronald McDonald House in Melbourne. His background in the baking and fast food industry meant that he had a keen understanding of the cyclical and variable nature of tourism. Sovereign Hill benefited from his keen business acumen and willingness to share this knowledge in advancing our commercial interests. Peter’s family strongly supported him in his community service. Ballarat is a much richer place for him having been such a committed and selfless contributor to its welfare and its economic advancement for so many years. Jeremy Johnson VALEÊ Ê Ê 49 THEÊ SOVEREIGNÊ HILLÊ FOUNDATION The Foundation has prospered over the past year under the dynamic leadership of its Chairman, Ross Wilkie. Together with fellow Trustees Colin Prowse, Richard Nicholson and Jeremy Johnson, he has spear-headed the Named Accounts campaign. This now has 23 generous supporters who were recognised with the presentation of Donors’ Certificates at a special black-tie dinner held in May. As at 30 June, 2010, the Foundation’s investments were: General Funds $ 2010 1,264,129 $ 2009 1,167,133 27,640 26,016 10,314 17,422 20,653 19,816 10,612 21,375 27,206 5,284 15,669 15,829 26,326 25,819 5,009 5,021 10,128 5,038 25,324 26,168 5,206 5,005 8,561 10,043 2,928 5,130 15,452 25,757 5,002 5,164 10,245 0 0 0 0 0 0 0 1,584,630 1,291,795 Named Accounts: The P C and R W Nicholson Family Gift Jane Cowles Bequest Anonymous Delaware North Companies Australia McDonald’s Australia D & J McKenzie Account Bruce & Kay McKnight Bequest The Prowse Family Gift G H & A J Troon Account S J Weir (Ballarat) Pty Ltd Account Ross & Elizabeth Wilkie Voi Williams Family Gift The Barry James Account The John & Catherine Davis Account Jim and Betty Gay Family Gift Jeremy & Anne Johnson Gift J G King Homes Pty Ltd Terry Lloyd and Sue Goodbourn Gift Jim & irene Stephen Account Total Note: As at 30 June, 2010, the following additional pledges have been received to establish Named Accounts: Adroit insurance Group (Joe Agostino) Gull & Company Gift Lindsay Thompson Family Gift Maxitrans Australia Pty Ltd Account The Foundation’s investments are managed by J B Were Pty Ltd, and the Sovereign Hill Board has resolved to accumulate all income within the Foundation until its corpus reaches $2 million. Thereafter, the investment income generated will be available, if requested by Sovereign Hill. Ê Ê Ê 50 FOUNDATION SuzanneÊ Gull,Ê left,Ê StewartÊ Gull,Ê AlistairÊ Gull,Ê ShonaÊ Gull TheÊ SovereignÊ HillÊ FoundationÊ NamedÊ AccountÊ DinnerÊ Ê LizÊ Wilkie,Ê left,Ê RossÊ Wilkie FOUNDATIONÊ Ê Ê 51 MAJORÊ SPONSORS,Ê GRANTSÊ &Ê DONORS Major Sponsors & Grants Schweppes Australia McDonald’s Australia Nestlé Peters Prime Television Ballarat Radio Ballarat P/l The Courier Regional infrastructure Development Fund Victoria Tooheys P/L WiN Television Delaware North Companies Australia The Freemasons Public Charitable Foundation Oliver, A W & A J Estate of Gladys May Brown The Hugh D T Williamson Foundation Oliver, N Ferry A S & R F M The John T Reid Charitable Trust Smith, M Ferry Family Charitable Trust K D & l M Mason (Jenny Mason Memorial Fund) In Memory of Peter Davies Montgomery Foundation P/L Donors Corporate Members Corporate Members are very important partners for Sovereign Hill. Their annual subscriptions are a vote of confidence for our financial operations and, in turn, each Corporate Member benefits from being associated with Sovereign Hill’s success. A special Corporate Members’ Day was held in May and included a tour underground to view the new ‘Trapped’ exhibit. Participants then enjoyed a famous Sovereign Hill pie and sauce for lunch. The Corporate Member listing below will also be displayed in the Entrance Building at Sovereign Hill. ACu National A W Nicholson P/l Allied Mills Australia P/l Adroit insurance Group Australian Timken P/l Ballarat Health Services Ballarat iVF Ballarat Surgical Clinic Ballarat Turf Club Barker & Jennings Baxter & Stubbs P/l Berkeley Vale Kitchens Berry, Anderson & Co. P/L Blenkiron Electrical Services BRACE Education, Training & Employment Buninyong Family Chiropractic Butler P/l C E Bartlett P/l CGu insurance Child & Family Services Ballarat City of Ballarat Concept Cleaning Supplies Cops ‘n’ Kids Ê Ê Ê 52 Crawford Dowling P/l D W Controls P/l D W Security P/L Eastwood Street Vets Eclipse Ford Eureka Concrete Executive Townhouse Ballarat FMP Group P/l Frank Ford Travel P/l G Gay & Co Hardware Gold Corporation Gull & Company P/L Haymes Paint HS Social Club Imerys Minerals Australia J B Cameron P/l lake imaging Lifestyle Travel Ballarat lisa lodge Maxitrans Australia P/l Morton Dunn Architects Neighbourhood Cable Novotel Forest Resort Creswick Oliver Footwear MAJOR SPONSORS, DONORS & CORPORATE MEMBERS Peter Tobin Funerals Prime Television Prism Solutions P/l Prowse, Perrin & Twomey RAAF Williams Welfare Rural Press Printing Ballarat Sargeant Transport P/l Selkirk Brick P/l Seymours on Lydiard Sovereign Park Motor inn Sovereign Press P/l St George Bank The Diggers Hut The Gold Relics Company of Australia ltd The Haymarket Tooheys Victoria Trembath Automotive uFS Dispensaries ltd University of Ballarat VECCi W M Flynn P/L Westpac Banking Corporation SOVEREIGNÊ HILLÊ PROSPECTORS The past year has seen an enjoyable range of activities for our Prospectors. These included a tour underground in the Mine to view ‘Trapped’ and learn more about the story of the 1882 New Australasian mining disaster at Creswick. A special viewing of the Gold Museum’s ‘Indigo: The Blue & White Embroidery of Sichuan’ was another highlight. Prospectors’ donations, made as a voluntary part of their subscription, are credited to the Sovereign Hill Foundation to help grow its corpus and support Sovereign Hill’s on-going financial viability. Patrons Moneghetti S Bate W Members Ashley G Baird S Ball D Beechey D Bowman B Bradie D Brooke D Burt D Campana T Carter R Chandler i Chapman W Chester D Clamp P Coltman B Corcoran i Cowles J E Cowles J i Cronin D Cross R Dale J Daunt M Davis J Everist M Fisken P Gibney M Gow D Hayden R Hewitt G Hope P Kannourakis G Karmouche D lance G Lloyd T lowe A Lyons L Marshall P McGregor W McKnight B McKnight D Miller J Moss S Nelson J Nicholson E J Oliver N Owen G Perrin K Perry A P Pierce J Plaatzer W Prowse C R Pryor W J Russell J Selkirk J Selkirk R J Taylor R Thomson B Tobin S Webster M Wilkie G Wilkins R Williams J Williams V PROSPECTORSÊ Ê Ê 53 THEÊ SOVEREIGNÊ HILLÊ MUSEUMSÊ ASSOCIATION Patrons Mayor of the City of Ballarat, Cr Judy Verlin The Hon. John Cain The Hon. Jeffrey Kennett The Hon. Steve Bracks The Hon. John Brumby Patron of Narmbool Trust The Governor of Victoria, Prof. David de Kretser Board Members President Vice-President A Perry S Coltman S Baird D Butler J Cowles P Davies (to 23/11/2009) A Doyle (from 15/2/2010) R Hinchey T Lloyd B lonsdale B McKnight R Nicholson C Prowse D Sarah R Selkirk V Williams (to 26/10/2009) Chief Executive Officer J Johnson Deputy CEO, Museums Director T Sullivan Executive Management Director – Creative & Design Director – Engineering Director – Finance & Corporate Services Director – Marketing Director – Commercial Operations Gold Museum Manager/Curator & Deputy Museums Director J Zulic J lewis P Clifford G Burns R Berman-Hardman R Trudgeon Chairmen of Committees Audit & Compliance Committee Finance Committee Gold Museum Committee Mining Museum Committee Outdoor Museum Committee President’s Advisory Committee Narmbool Trust Sir Henry Bolte Trust The Sovereign Hill Foundation Ê Ê Ê 54 THE SOVEREIGN HILL MUSEUMS ASSOCIATION S Baird D Butler J E Cowles S Coltman R Hinchey A Perry T Lloyd W McGregor R Wilkie THEÊ SOVEREIGNÊ HILLÊ MUSEUMSÊ ASSOCIATION We are grateful for the on-going support of the following members of the community who serve on Board Committees, Trusts and Foundations associated with Sovereign Hill: D Ball M Byrne A Carey M Carlson J i Cowles H Conder R Croggon R Taylor S Elder A Ferry R Ferry W McGregor P McNamara S Moneghetti G Prowse i Smith J Smith W Stephen D Thompson R Wilkie Auditors Bankers History Consultant Mining Consultant Numismatics Consultant Solicitor WHK Western Victoria Audit Partnership Westpac Banking Corporation W Bate P Darveniza J Sharples W McGregor leased Business Managers Catering Soho Foundry & Clarke Bros Tinsmiths The Ballarat Times Delaware North Companies Australia Pty Ltd P & F Bilney R & l McArthur Sovereign Hill Education Corbett E Dowler M Hoban P Kierce A littlejohn M Pohl S Rose S Spierings J Sovereign Hill School Ward M (Principal) Adams J Featherston P Fyffe J Kosloff K Middleton A Mitchell S Snowden M Steele K Honorary Musicologist Terence FitzSimons THE SOVEREIGN HILL MUSEUMS ASSOCIATIONÊ Ê Ê 55 THEÊ SOVEREIGNÊ HILLÊ MUSEUMSÊ ASSOCIATION life Governors Cowles J i Jones E C McGregor W H O’Sullivan D M Prowse C R Creelman T Crouch N Davies P R Davis J Davis P Dunne M Edwards N J Evans l Fairfax J B Fairhurst J Farnell M R Faulkner J Faull J Ferry A S Ferry R F FitzGerald D Garrisson B Garrisson C Garrisson H Garrisson V Gilbert J Grant C l Grant E Grant l Gribble N Griffin J Griffiths W Hayden J M Hayden M Hayden P Hayden R Haymes D Hedditch C Heres K Herman J l Hiscock P Mcl Hocking D Home i Hornsby R Howard M Hunt R V M Hunt V D u inglis R Jackman R Jacobs l James B James B James D James G James G Jenkins l Jens N Jones C E Jones D K Jones P K Judd P Kelleher l Kennard D Kinchington T lance G langton B liebelt J lonsdale B J Lyons G N McCarthy B McCarthy P McFarlane J McGrath D McGregor H McGregor R McKnight B McKnight i McKnight T McKnight W Mann P l Martino N Mason K Mason l Matthews R E Montgomery T Moss D Moss S Myer B Myer S Nemeth R Nicholson A W Nicholson E A Nicholson J E Nicholson P C Nicholson R W Nunn B O’Meara T O'Shea J A O’Sullivan F O’Sullivan F C O’Sullivan J O’Sullivan M Pettit M Peuker H Pleydell C R Prowse G D Prowse G S Prowse R Prowse S l Ramsay T D Rice-Jones R Robertson H G Robinson R J Robson V G Runnalls T M Sarah A D Sarah V J BennettsÊL BignellÊB BignellÊT BillerwellÊR BinnsÊM BishopÊG BloodÊE BloomÊA BodmanÊK BoersmaÊJ BorschmanÊT BoundÊP BoydÊC BoydÊZ BoykoÊM BradleyÊL BradleyÊL BrayÊP BredinÊR BriodyÊR BrogdenÊG BrownÊL BrownÊN BullÊR BurnettÊM BurnsÊJ BurtonÊI ButlerÊG ByrnesÊJ ByronÊM CaldwellÊI CaldwellÊK CallinanÊA CarbinesÊK CareyÊJ CarrÊS CarrollÊJ CarterÊT CastnerÊR CastroÊC ChaffeyÊC ChapmanÊJ ChenÊW ChenÊZ ClarkÊL ClarkÊR ClaytonÊL ClementsonÊJ CollinsÊI CollinsÊM ColmanÊM ConnellÊH CookÊS CoomansÊF CornwellÊK CorriganÊP Stephen W F life Members Ainsworth J B Akers M T Baird A Baird i J Baird S E Bartrop B Bate W Benjamin T M Bennett R l Blomley D Bonthorne J Bowman B C Brown G W Bunning P R Butler D Butler K Byrne M Byrne P M Byrne T J Chester C Christie R B Clark B Coburn C Coburn i Coburn P i Coburn P J Coghlan C C Coutts l Cowles J E Crabb S Craig O Stepnell J Stone l E Stone P C D Sweeney F Taylor P L Thacore V Thomson G Timken W J Titheridge N W Tobin F l Torney G W Tribe J Troon A Troon M Troon R Troon S Turner P Vagg F Valentine N SarahÊ Le-LacheurÊ O Webb O Schmid R Webster M Scott D Wilkie E Segrave B Wilkie R Selkirk i Williams C Selkirk J Williams V Selkirk R J Wilson P R Sheludko V Smith M G Spicer E J Stephen J Stephen M T Staff AllenÊD AllisonÊK AlpenÊM AndersonÊL AndrewsÊJ ArmstrongÊG ArnottÊW AshmanÊC AtkinsonÊW BalogÊA BarrinsÊM BarryÊB BeatonÊA BeckwithÊP Ê Ê Ê 56 THE SOVEREIGN HILL MUSEUMS ASSOCIATION CottellÊP CourtneyÊP CowanÊN CraneÊL CroggonÊJ CupplesÊS CurranÊP CurtisÊL CuthbertsonÊK DandoÊM DaniellÊG DarrellÊC DenÊOud enÊV DeÊRo oijÊR THEÊ SOVEREIGNÊ HILLÊ MUSEUMSÊ ASSOCIATION Staff DirksÊD DrakeÊJ DuanÊH Duffin D DuverÊL EarlÊB EarleÊJ EastÊM EastmanÊS EdgingtonÊB EdwardsÊB EldridgeÊE EldridgeÊS ElkinsÊN ElliottÊK EvansÊP FalkinerÊM FaravoniÊM FarnellÊM FaulknerÊK FaullÊC FaullÊS FergusonÊJ FletcherÊR FoleyÊM FordÊJ FosterÊD FrancÊJ FraserÊL FreundÊE FryÊJ GaleÊK GambleÊP GardnerÊC GeorgeÊE GervasoniÊJ GeurtsÊA GilbertÊJ GippÊK GleesonÊJ GlennenÊD GoldsmithÊB GoodingÊE GovindamurtiÊG GrantÊC Griffith C GrootveldÊR GroseÊM HammondÊR HancockÊK HandleyÊC HansenÊK HarrisÊS HartmannÊC HarveyÊR HayleyÊL HazellÊT HeighwayÊJ HeinrichÊM HeinrichÊT HendersonÊA HenriksenÊC HerbertÊM HerbertÊS HildebrandÊM HobanÊE HodgeÊB HopeÊT HoreÊB HoskinÊB HoskinÊE HowardÊM HowesÊB HughesÊD HughesÊF HughesÊP HughesÊP HullÊB HunterÊP HuntÊM IngramÊS IoannucciÊS JarvisÊK JenkinÊB JephcottÊJ JohnsonÊK JohnsonÊL JohnsonÊL JohnstoneÊM JonesÊM JudsonÊA KaessÊM KayÊB KennedyÊPÊ KnightÊB KnightÊO KuhnÊS KyiÊA LacyÊM LaiÊJ LamportÊC LarcombeÊA LarkinsÊA LatterÊC LeanÊT LeeÊB Lewis-JonesÊT LicastroÊD LillieÊA LittlejohnÊC LiÊE LiuÊY LongÊT LukeÊR LyonsÊF MacauleyÊR MaddenÊR MaggiÊK MaoÊM MarksÊD MarshallÊB MartinÊI MatthewsÊA McCannÊJ McCartneyÊR McGearyÊK McKinnellÊE McMullinÊL McNeilÊL MerrittÊW MilneÊD MilneÊP MitchellÊF MorcombeÊK MorrisÊJ MossÊK MroczkowskiÊZ MuirÊC NewellÊN NicholasÊM O’BrienÊK O’BrienÊL O’BrienÊS O’ConnorÊR O’GormanÊJ O’NeillÊG OfferÊL OrchardÊK OsborneÊD PageÊA PageÊJ PaigeÊL PaineÊB PeachÊJ PeacockÊA PennellÊS PerkinsÊD PerkinsÊN PezzuttiÊR PhillipsÊC PhillipsÊC PhillipsÊF PhillipsÊN PigdonÊM PilvenÊO PilvenÊS PitmanÊR PorterÊJ PortiaÊS Prato-ForteÊJ PrencÊA ProsserÊG PryorÊL PurdyÊR RamsayÊL RankenÊS RankinÊN ReidÊA ReynoldsÊT Rhodes-EdneyÊ M RiddifordÊM RimeneÊT RobbÊD RobbinsÊN RobinsonÊD RodgerÊE RoweÊC RushworthÊC RussellÊS RyanÊA RyanÊC RyanÊG SandersÊC SariÊM SartoriÊP SchaperÊP SchellensÊG SchenkÊR SchmidtÊJ SchmidtÊR ScottÊW SearleÊL SeaterÊR SextonÊN SharerÊM SharpÊK SharpeÊA ShaughnessyÊB ShawÊN ShelmerdineÊJ SimpsonÊJ SmithÊA SmithersÊH SteegstraÊK SteeleÊK StevensonÊG StonemanÊD StoweÊK StronachÊP SuterÊK TaylorÊA TaylorÊC TaylorÊL ThornÊP TinkÊA TonkinÊD TonkinÊL ToomeyÊJ UreÊJ VanderkleyÊC VersteegenÊC Wadlow-EvansÊ S WalkerÊB WalkerÊK WangÊX WardÊA WarrÊP WatsonÊA WatsonÊJ WatsonÊK WatsonÊS WatsonÊX WhelanÊK WilkinsonÊC WilkinsonÊS WilliamsÊA WilsonÊA WilsonÊA WilsonÊM WilsonÊP WoodÊP WuÊC WuÊJ XuÊX YeÊL YoungÊA YoungÊG ZhangÊL ZhangÊQ ZhangÊX ZhongÊL ZhuÊR ZhuÊR ZouÊG THE SOVEREIGN HILL MUSEUMS ASSOCIATIONÊ Ê Ê 57 THEÊ SOVEREIGNÊ HILLÊ MUSEUMSÊ ASSOCIATIONÊ Friends of Sovereign Hill interactions with our costumed interpreters enrich the Sovereign Hill experience for visitors in numerous personal and memorable ways. For our volunteers, too, there are benefits – including opportunities to learn or develop skills, to be part of a community committed to interpreting our heritage, and to meet people from all over the world. The Friends of Sovereign Hill (FOSH) support the interpretive activity in the Outdoor Museum with ‘hands-on’ activities such as domestic and industrial technology, gold panning, horse care, flag making, scrimshaw, gardening and sewing. FOSH provide orientation tours for the costumed schools and develop a range of characters for roles in public buildings and cottages, where they demonstrate their expertise in specialist areas. They also participate in Sovereign Hill promotions at events such as the AFL’s Eureka Game and our 40th Anniversary launch at Melbourne Town Hall. long-serving and dedicated Co-ordinator Jan Carroll resigned in 2009, and we have now welcomed our new Volunteer Program Manager, Kelly Steegstra. The work of the FOSH Committee is particularly appreciated by all at Sovereign Hill. Alcorn F Allen K Allen W Anderson K Aragona A Aragona S Ashley C Ashley E Ashley T Baker A Baker E Baker G Baker l Baker M Baker M Balfour l Baum l Bell C Bell K Bessems M Bessems M Bone R Brae J Brooks C Buckland S Buckland W Bull J Calistro D Campbell B Campbell T Carter P Carter S Ê Ê Ê 58 VOLUNTEERS Carter R Chenery R Chenery T Clark M Clark R Clark V Cleeman M Cluff B Coventry M Cox P Crommelin R Cullen B Currie J Day J Draper M Ellis C J Flynn B Franklin J Gavan B Gillespie P Grant D Hankin W Harrison J Havard V Hayes S Hedgcock R Herbert C Herbert M Herbert S Herbert Z Hill J Hill K Hilton A Hilton G Hogbin C Hogbin E Hogbin M Hopkins R House E Howard J Howard-Robbins l Howgate K Hughan R Jones B Jones C Jones E Jones J Jones M Karmouche D Kilby G Knox G ladner K ladner K ladner K ladner K ladner C lamport P larkins-Sweet S Lawry R lewis J Llewellyn W lukeis J lukeis R lunn J Maberly E Macey S Maloney M McCallum R McCandlish S McCausland B McClean A McCracken N McFerran R Meadows Z Meek J Millar M Miller M Morse S Murnane A Newey B Newey C Nyberg R O'Brien L O'Connor R O'Hagan D O'Hagan D O'Loughlin H Olsen C Olsen J Osbourne J Parsons C Pepper M Perkins A Phillips G Phillips J Pierotti l Powell G Rayner M Reus B Roadley M Robe l Roberts l Robson W Rochelmeyer C Rochelmeyer E Rochelmeyer G Rochelmeyer J Rosewarne K Rosewarne V Schmidtke A Schmidtke C Schmidtke D Schmidtke H Schmidtke J Schmidtke M Schmidtke R Schmidtke R Schmidtke R Scott B Sep R Sheppard l Sjogren G Smith A Smith G Smith K Steinman M Stewart i Stewart J Stewart N Summersgill l Suttie R Taylor S Thomas J Thomas M Thorne i Thorne K Thorpe l Tolliday A Vanstan K Walden S Ward J Wemyss B Wheaton R Whitthread K Wilkins R Williams J Williams l Windsor M Wright E Wright l Wright T Zilveris E THEÊ SOVEREIGNÊ HILLÊ MUSEUMSÊ ASSOCIATIONÊ Gold Museum Society We are pleased to report that membership of the Society increased to eighty after a successful campaign to attract new tour guides. Tour guiding in the public galleries is one of the Society’s most obvious contributions to the Museum. Several days of guide training were conducted through the year, along with induction sessions for new members. Roy Taylor was elected as the new President at the Annual General Meeting, along with a hard-working committee. The back-room workers took on over thirty different projects with 60,000 catalogue records now on computer, diaries transcribed and thousands of slides and photographs recorded and scanned. Society funds, combined with a grant to the Ballarat Sports Museum Committee, were committed to the purchase of a much needed computer and scanner for use by the volunteers. Ball A Beggs Sunter A Binns G Blythman M Bradby D Casey G Christie H Christie R Chuck l Clark M Cook S Cowles J E Cowles J i Crick A Crick J Curnow M Curnow R Dehn H Doggett A Douglas D Douglas G Eldridge R Fell K Henderson D Henderson J Hibberd S Holt M Hope P Jeffery L Karmouche D Kent T Lacy B lawrence l Llewellyn N Llewellyn W luhrs M lunn J Maberly E Maberly J Maidment B Maidment E Manning D Martin Z Martino N May M McCracken N McPherson B Miller J Mitchell P Muir H Netherway N Newey B Newey C Nunn B Pittard A Pollard M Pratt D Prowse S Roberts D Smith i Smith M Taylor C Taylor P Taylor R Ta Kaeth T Thompson N Thornhill N Thornhill N Tong M Tong N Tudball V Zamurs F VOLUNTEERSÊ Ê Ê 59
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