TIGI® Hair Care Announces Partnership with Children With Hair Loss
TIGI® Hair Care Announces Partnership with Children With Hair Loss Lewisville, TX, February XX, 2013 – TIGI®, the maker of Bed Head®, Catwalk®, S-factor™, Rockaholic™, Copyright©olor™, TIGI® Cosmetics and TIGI® Hair Reborn™, is proud to announce its partnership with Children With Hair Loss (CWHL) – a non-profit organization that provides annual customized hair replacements and styling services, at no cost, to children with medicallyrelated hair loss. “We are in the business of beauty, and TIGI has always been a brand that empowers women physically and emotionally. It is with our products, incredibly talented stylists and dedicated professional partners that we are able to make our clients not only look, but feel beautiful every day. It is an honor to take what we know and do, and give back to an incredibly rewarding cause. We are humbled to be in partnership with Children With Hair Loss and look forward to helping renew the self-confidence of the many children in need,” said Andy Rah, Director of Marketing for TIGI® Americas. TIGI®, a brand founded on creativity, individualism and empowerment, will work closely with CWHL to support and amplify the organization’s efforts to enhance self-confidence and renew the self-esteem of children suffering from medically-related hair loss. CWHL, which operates entirely on revenues generated through fundraising and corporate partners, with the help of TIGI®, will aim to bolster awareness and implement philanthropic initiatives in support of the organization and its mission. “We are so appreciative of TIGI’s commitment to CWHL and to our mission,” said Regina Villemure, Founder of CWHL. “With their support, we will certainly be in a position to help more children than ever before and I cannot thank them enough for providing us with that opportunity.” TIGI®, which has thousands of salons in its network, will work hand-in-hand with these partners to host awareness-driving initiatives, donation and fundraising events, as well as issue marketing materials and advertisements to support CWHL and the partnership. TIGI® and CWHL will begin showcasing their new partnership during America’s Beauty Show [http://www.americasbeautyshow.com/] in Chicago on March 9-11, 2013. The annual professional hair care and styling convention will be the backdrop for an interactive TIGI® booth, which will also feature a customized section for CWHL. During on-stage education seminars, TIGI® Educators will provide attendees with an overview of CWHL and its partnership with TIGI®. -more- About TIGI Hair Care TIGI® translates fashion trends into an image statement and provides the products to do it! Whether your personal vision is to be a Rockstar, a red-carpet glamour queen, or sleek and sophisticated, TIGI has the right products for your personality and lifestyle. TIGI®’s major brands include Bed Head®, Catwalk®, S-factor™, Rockaholic™, Copyright©olor™, TIGI® Cosmetics and TIGI® Hair Reborn™. TIGI® is available in professional salons worldwide and has operations in the United States, Canada, Latin America, United Kingdom, Italy, Germany and Australia. For more information, visit www.tigiprofessional.com. About Children With Hair Loss Children With Hair Loss (CWHL) is a non-profit 501(c)3 organization that provides annual customized human hair replacements and styling services, at no cost, to children with medicallyrelated hair loss until they reach age 21. The goal of CWHL is to empower as many children as possible, by increasing their self-confidence and renewing their self-esteem, which are often lost with the loss of hair. CWHL operates entirely on revenues generated from tax-deductible donations, fundraisers and grants. CWHL is also dedicated to raising awareness of the emotional and psychological effects in children, after hair loss takes place. Additional information about CWHL is available at www.childrenwithhairloss.us <http://www.childrenwithhairloss.us> Press Contacts: Katie Stratakis – Siren PR: 212.625.3500 x 241 / [email protected] Tauri Laws-Phillips – TIGI: 469.528.4336 / [email protected] Risa Balayem – CWHL: 313.549.0012 / [email protected]
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