1. business and industrial
2. energy
3. oil

Since 1921
Weleda Magazine
F R E E
C O U P O N S
I N S I D E
•
I ssue
12
•
su m m er / F a l l
2 0 1 3
PURE
Beauty
Time
Well spent
y little girl, Bailey, has always
loved taking a bath. Even now
as a toddler, on the crankiest
of days when nothing seems to make her
happy, she is all smiles, giggles and kicks
when we put her in the tub. Even though
she loves bath time, sometimes for me it
can feel like another to-do
on a very long daily list.
The article on page 32 by
Shannon Honeybloom, a
Waldorf teacher and author
of Making a Family Home,
reminded me of the importance of enjoying bath time
instead of looking at it as
just another chore. At the end of a busy
day, bath time can be an opportunity for
togetherness, tenderness and joy, a time
to symbolically wash the day away and get
ready for sleep.
I’ve been inspired to try to spend a
little extra time gently massaging Bailey’s
head, rinsing her with the warm water,
tickling her in her towel and tenderly
applying her Weleda Baby Calendula
Lotion. I know it’s time well spent for her,
and me too.
Cherishing “bath time” as “together time”
is a piece of advice I would gladly share with
other new moms out there. In this issue,
we’ve reached out to six amazing women
and asked them to share the best baby care
advice they ever received from others. As a
full-time working mom, I often ask myself,
Am I doing it right? I found the advice these
women shared incredibly honest, meaningful, and powerful. Every
now and then it’s helpful to
be reminded about what’s
most important, and really
all that matters, is that your
baby is loved, cared for and
feels secure. There is no one
right way to be a mom.
I hope you enjoy this
issue of Weleda Magazine. Don’t forget to
clip the coupons in the back to save on your
favorite Weleda products.
M
Summ e r – Fa ll 2 0 13
Carrie Ruehlman
Share and Win! We invite you to share
your best baby care advice with us on our blog
for a chance to win a gift basket full of Weleda
products for your whole family. Just visit us at
usa.weleda.com/BabyTipContest and leave your
tip. Three winners will be randomly selected at
the end of September and notified by email.
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Weleda Magazine
ingredients
AT WOR K W ITH
T HE WO RL D
Cove r F EATURE
18 Get Real
4 Planting for the Future
BIODYNAMIC S®
S PA - I F I C ATIO N
24 Miracles of Nature
8 Q&A with Romy Soleimani
We e C are
RETAILER S P OTL IG HT
28 Sharing the Wisdom
11 Kootenay Co-op, British Columbia
of Mothers
F EAT U RE
AU NATUREL
12 A Farm Grows in Brooklyn
32 The Wonder of the Bath
Weleda Magazine
Summer–Fall 2013 Issue 12
(published since 2007)
Published by Weleda North America:
1 Bridge Street, Suite 42
Irvington, NY 10533
Editorial Contributors
Gloria Dawson, Shannon Honeybloom, Michael
Leuenberger, Nanci McArdle, Connie Montalvo,
Dena Moskowitz, Carrie Ruehlman,
Erdmann Wingert
Photo Contributors
Matthew Benson, 12, 17. Gloria Dawson, 15, 16.
Adam Golfer, 14. Porter Harvey, 9. Tillmann
Franzen, 24-25. Kootenay Co-op, 11.
Justin Meshberg, 8. Giulio Rustichelli
(Benetton S13 Campaign), 9.
Thomas Whiteside (Jessica Biel), 9.
Weleda Magazine is a free
yearly publication
Weleda Magazine Editor in Chief
Carrie Ruehlman
for Weleda North America
Tel: 1.800.241.1030
Fax: 1.800.280.4899
usa.weleda.com; weleda.ca
[email protected]
Art Direction/Design
Michael Kelly Designs
[email protected], www.mlkelly.com
Reprinting of articles is not
permitted without permission
Printing
Allied Printing Services, Inc.,
an EPA green power partner
Biodynamic® is a registered certification
mark of the Demeter Association, Inc.
Subscribe Online!
Go to usa.weleda.com/signup to
sign up for the digital version.
W ele da M aga zine
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At W o r k w i t h
the World
Planting for
t he F uture
»
Weleda’s
Sustainable
Sandalwood
Project in Sri
Lanka
»
Summ e r – Fa ll 2 0 13
n the Central Highlands of Sri Lanka, 5,000
feet above sea level, tiny, delicate sandalwood
seedlings begin to sprout inside a plant nursery.
Mr. Kula, the bearded gardener who owns the nursery,
gently runs his hands over the leaves of the young plants.
If all goes well, they will be large and strong enough for
harvesting in 20 years.
The seedlings are a sandalwood variety known as Santalum album. It grows naturally in Sri Lanka and India and is
a high-quality variety that Weleda uses in its Sea Buckthorn
and Pomegranate products. Sandalwood oil is extremely
valuable; there is a huge demand and limited supply. In
India, the trade is subject to strict legal regulation, and all
sandalwood trees are the property of the government. As
a result, an illegal sandalwood trade has popped up there,
making a transparent supply nearly impossible to come by.
This is why Weleda traveled to Sri Lanka to find partners for
the sustainable cultivation of sandalwood.
In 2009, when Weleda’s project partner in Sri Lanka,
Kumar Devi, first asked Kula whether he would be able
I
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watches the proceedings carefully. The
25-year-old and his father, Ramasamy, are
delighted to be starting something new
together on their long-overgrown family
land. “Until the 1950s, 130 tea pickers used to
work on around 500 acres of our land,” says
Kulatungam. “When the tea and rubber plantations were nationalized in 1972, we lost
three-quarters of our land in one fell swoop,”
says his father. Although parts of this process
were reversed in 1978, the business settled
into a deep slumber that lasted decades.
An inquiry from Kumar Devi in the Sri
Lankan capital of Colombo finally breathed
life back into the business. Devi, who supplies Weleda with around 80 gallons of
sandalwood oil per year from his own production operations, put Kulatungam and
his father in touch with Bas Schneiders,
former head of strategic sourcing at Weleda.
In the next 10 years, Kulatungam will
harvest the 500 or so sandalwood trees that
grow naturally on his 100-acre farm for
Weleda, while an additional 125 trees per
acre will be replanted in the project’s initial
phase. Depending on how well the young
plants thrive, this will result in a sustainable
harvest method in just a few years’ time.
INDIA
Laccadive
Sea
SRI
LANKA
Colombo
MALDIVES
Indian Ocean
to cultivate a few thousand seedlings for a
special reforestation program, Kula doubted
whether the idea would succeed. To his
knowledge, sandalwood had never before
been planted in Sri Lanka on a large scale.
Kula experimented with various types
of earth, compost and cultivation methods
until he found a suitable solution that
mimicked sandalwood’s ideal habitat. Even
today, more than half of the young plants
do not survive the first few months. Despite
the continued challenges, this is still a success in the eyes of the dedicated gardener,
since barely a tenth of the seeds germinated
during the first year. After his initial scepticism, Kula has now been completely won
over by the seedlings in his care.
The Old Tea Plantation About 12 miles
away from Kula’s tree nursery, there is a tea
plantation overgrown by vegetation. Nothing but the rhythmic, metallic sound of
chopping rings out across the fields. A team
of 15 farmers from the nearby village slowly
work their way up the steep sides of the
plantation, clearing space in the overgrown
fields where Kula’s sandalwood seedlings
will be planted. The workers unearth thousands of tea bushes more than 100 years
old. Young sandalwood trees are also uncovered. Some are barely three-feet tall, while
others stand at an impressive 16 feet and are
a good 10 years old.
Agricultural engineer Rajiv Kulatungam
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A worker on Kulatungam's former tea plantation
prepares the ground for sandalwood seedlings.
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W h at ’ s S o S p e c i a l
About S a n d a lwoo d ?
Weleda uses 16,000 ounces a year of sandalwood
oil, an important base fragrance for natural essential oil mixtures. With its characteristic velvety,
warm and woody notes, precious sandalwood oil is
used in Weleda's Pomegranate and Sea Buckthorn
products. As well as having an inspirational fragrance, sandalwood oil supports the skin's natural
balance and self-regulating capabilities.
Between 2011 and 2014, 2,500 seedlings
will be planted each year in open fields.
Kulatungam hopes to turn the former tea
farm into a hub of biodiversity, with cinnamon trees and vegetables growing alongside
sandalwood. He also plans to open an educational center where locals can learn about
organic agriculture.
It will still be a few years before the first
drops of oil from the reforestation project
managed by Weleda, Kulatungam and Devi
can be captured in glass bottles, but Devi is
convinced that this patience will pay off —
there is no alternative. “Without constant
development work and the cultivation of
sandalwood trees, there would be hardly any
sandalwood oil produced in Sri Lanka 30 or
40 years from now. This partnership came
at just the right time. I hope that others
will follow our lead and that the project
will inspire them to adopt a sustainable
approach to producing this precious natural
substance.” Michael Leuenberger
The Distillery T
he sandalwood distillery,
on the outskirts of the capital of Colombo, is a
six-hour drive from Kulatungam’s plantation.
At dusk the gray building looks nondescript;
no name or number hints as to what lies
inside its walls. Inside the unadorned factory buildings, Devi explains the method for
extracting sandalwood oil, which is simple
in theory but in practice can only be achieved
with a great deal of knowledge and experience.
“During the two-to-three-day distillation process, we extract about 30 ounces
of essential oil from 200 pounds of wood,”
says Devi. Security levels are high here —
the precious pale yellow liquid drips into
a sealed conical glass jar, which can only
be accessed by one employee. Rubbing a
couple of drops of sandalwood oil into the
skin reveals why this distinctive and delicate
scent has been valued for centuries in the
East. The balmy wood aroma, reminiscent
of cedar, emits a calming sensation that
wraps you in warmth and comfort.
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A 20-year-old sandalwood tree in the mountains of
Sri Lanka is ready to be harvested.
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Since 1921
Trust your intuition
and Mother Nature.
Look for our updated and improved Calendula Baby Care products with even more organic content.
Available this fall. In harmony with nature and the human being usa.weleda.com
S pa - i f i c at i o n
A Q&A with Makeup Artist
Ro my Soleimani
» What do you love most about natural
products?
Romy: I love the way natural products
omy Soleimani knows a thing or
two about beauty. As an editorial
makeup artist, her work has appeared
in magazines like Vogue, Elle and Allure, to
name a few. Her gifted creativity has been seen
on the runways of Jason Wu and Kate Spade,
as well as in ad campaigns for Tory Burch, Elie
Tahari and more. Beauty editors regularly seek
her out for tips and tricks; she’s even a beauty
director at large at Beauty.com and a makeup
artist for such celebrities as Rachel McAdams,
Maggie Gyllenhaal and Kerry Washington.
You might not guess it based on her mainstream prof ile, but Soleimani is a big fan of
natural beauty products, including Weleda’s.
When she’s working, she often uses them to create
her signature trademark: glowing, healthy skin
— the perfect canvas for makeup. We sought out
this natural beauty to discover exactly why she
loves Weleda’s eco-friendly products and her tips
for creating a radiant complexion. Read on to
find out what she had to say. Carrie Ruehlman
R
Summ e r – Fa ll 2 0 13
smell and feel, and the way they absorb
into the skin instead of just laying on top
of it. Natural products make me feel like
I’m putting something safe on the skin,
and models and clients really appreciate
that. They are always so happy with the
fresh, non-chemical smells that make you
feel good!
» What are your top-three backstage
beauty secrets?
Romy: My top-three backstage beauty
secrets are 1) Always start with a fresh,
clean, well-moisturized face; 2) Combine
your foundation with a natural moisturizer
to make the coverage look more natural
and less makeup-y; 3) When it comes to
makeup, less is more. There are amazing
natural skin-care products like Weleda’s that
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Left: Romy Soleimani, a natural beauty herself, is a
big fan of natural beauty products; Below and right:
Examples of Soleimani's work can be seen here in an
ad campaign for Benetton and an Elle magazine cover
of Jessica Biel; Below right: Soleimani creates a look for
fashion brand VPL's fashion show.
can help bring a glow and life to the skin.
Healthy skin needs less makeup.
» Which Weleda products are your favorites?
Ro my: Skin Food is my number- one
favorite product from Weleda. It’s always
in my kit wherever I go. I also now love
the new Pomegranate Regenerating Body
Lotion. It smells incredible. I always use
Weleda Calendula Baby Care products on
my daughter. When I was pregnant, Stretch
Mark Massage Oil saved me from any
stretch marks and the scent was so pleasant.
The Citrus Deodorant is the freshest out
there and the Body Oils are a skin saver in
the winter and after-sun.
» How do you use Weleda products
on your clients?
Romy: I like to use Skin Food not only on
dry hands but also on areas of the face and
even the lips. On photo shoots, I like to use it
alone for a dewy look as a highlighter on the
cheek bones. You can use it at home to do
this. Sometimes I combine it with a shimmery highlighter for a high-beam glossy
highlight that really pops in photographs. I
also add a little to the collarbone and shoulders for an extra glow. It’s very pretty and
feminine. I can’t tell you how many tubes
of Skin Food I have given away on set. Skin
Food is an all-around miracle cream!
» How did you discover Weleda?
Romy: I discovered Weleda when I was
living in Europe a few years ago. It was available at most pharmacies there. I’m an online
shopper, so now I buy it at Drugstore.com.
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Summ e r – Fa ll 2 0 13
Since 1921
Arnica massage oil and massages:
A perfect match for 90 years.
Our Arnica Massage Oil has been soothing and relieving aching muscles for 90 years — in a 100%
certified-natural way. In harmony with nature and the human being usa.weleda.com
R e ta i l e r S p o t l i g h t
Kootenay Co-op, Nelson, British Columbia | kootenay.coop
estled in t he beautiful Selkirk
No newcomer to healthy, holistic living,
Mountains, in southeast ern Kootenay was originally established in
British Columbia, Nelson is 1975 to support and promote the health of
a community that proudly maintains its local families. Today, it’s easy to be bowled
“small-town” feel. With 350 restored build- over by the knowledgeable employees and
ings leftover from the town’s silver rush of friendly service. Carver says they offer
the 1890s, this area is known for its scenic cooking classes, workshops and events to
setting, surplus of organic gardens and educate the community, get kids involved
friendly locals. It’s also home to
and ensure the welfare of their
Kootenay is
a much-loved community co-op
neighbors. “It’s inspiring to
no newcomer
called Kootenay.
see our members learn how to
O w n e d a n d o p e r a t e d b y
support their own health and
to healthy,
friends, neighbors and family,
holistic living. wellness and get great results,”
Kootenay carries an array of highsays Carver.
quality organic, fair trade and local products. Weleda products are a staple on Koote“People in Nelson and the surrounding area nay’s shelves, according to Carver. Their
take pleasure and pride in their community. customers let them know when Skin Food
They are committed to environmental con- is running low. “We love Weleda’s clean,
cerns and enthusiastic about natural living,” all-natural ingredients and commitment
says Jocelyn Carver, marketing and outreach to a supply chain with integrity,” she says.
manager. “For a town of 10,000 to have a “Weleda is not afraid to be beautiful as well
natural foods co-op with 12,000 members is as effective!” Connie Montalvo
pretty incredible. We have many members Above: Kootenay’s Myriam Zbinden-Laplante at the
Weleda demo table.
from the surrounding community, too.”
N
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A FA R M
Grows
in
B rooklyn
E a g l e S t r e e t F a r m Ta k e s
G a r d e n i n g to N e w H e i g h t s
Annie Novak was used to the hard work of farming. She
was used to toiling away among the rows of produce in the
early morning hours, before the rest of the world awoke. But
farming with a city view is something different.
Farming in wide, expansive fields with fresh air and nothing but crops as far as the eye can see feels like “being on a
boat in the middle of the ocean,” says Novak. But these days,
she focuses her energy, time and hard work on a smaller
space. She’s made a farming oasis high above the hustle and
bustle of Brooklyn with her very own rooftop farm.
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For Annie Novak,
the most exciting
farming she's
ever done
happens to be
in ... Brooklyn.
After years of agriculture work and training in more than nine countries, including
work with West African chocolate farmers,
Novak co-founded the Eagle Street Rooftop
Farm in the Greenpoint neighborhood
of Brooklyn, New York City, in 2009.
Although she misses the fresh, clean air
and wide open space, she calls urban farming “some of the most exciting farming I’ve
ever done.”
With her long, dirty-blonde locks, Novak
was named “Cutest Organic Farmer” by
the online magazine Huffington Post a few
Summ e r – Fa ll 2 0 13
years back. But looks are the last thing
on her mind when she’s tending to her
6,000-square-foot elevated garden full
of organic vegetables, which sits on the
roof of a warehouse near the shoreline of
the East River separating Brooklyn from
Manhattan.
Novak, along with other farm staffers
and local volunteers, labors away cultivating hot peppers, spinach, radishes, kale
and other produce on a patch of earth
that, on its surface, isn’t much different than any other farm. But when the
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farmers at Eagle Street look up, it’s the
sweeping views of the Manhattan skyline
that greet them. T he spectacle of the
Chrysler building sits just beyond the
sight of their crops. City and country life
combine here, and some say it’s the best
of both worlds.
of rainwater. The rainwater helps the crops,
of course, but also assists in cooling the
warehouse down below, which is home to
Broadway Stages, a sound stage company.
After the green roof base was installed, a
mixture of compost, rock particulates and
shale was brought in by crane.
Although urban and rooftop farming
feel like modern phenomena, Novak says
that New Yorkers have been putting plants
on their roofs for decades. “Urban farms
have been documented here since the First
World War,” she says. Those gardens were
called Victory Gardens back then.
Sarah C. Rich, a California-based writer
and the author of the book Urban Farms,
calls Victory Gardens “the greatest historical examples of people growing their own
food.” At the time, these gardens helped
with the war effort and reduced the pressure on the food supply, but they also
helped everyday people feel empowered,
something that is echoed in today’s urban
farm movement.
The goal of the Eagle Street Rooftop
Farm is a little different than gardens
of the past. “What I noticed, and what I
find interesting,” says Novak, “was that
gardening movements have historically
been about supplying food when people
don’t have access to it. Today, it’s not that
they necessarily lack for food, it’s that
It Ta ke s a C i ty
A dedicated environmentalist, Novak often
found that people’s eyes would glaze over
when she spoke of environmental issues.
But when she was working at farmers’
markets in New York City, she realized that
food was a popular topic. Many people were
curious and concerned about where their
food came from, so Novak thought that by
getting involved in food and farming, she
might be able to broaden the conversation
and others’ concerns for additional environmental issues.
“A lot of the folks that came and shopped
with us were starting to ask intelligent questions about the way the food was grown and
where it was grown,” she says. “They were
starting to ask questions like you would ask
if you were a farmer.” Maybe these city folk
wanted a way to connect with the land, she
thought. The seeds for her rooftop farm
were sown.
She quickly realized that starting a rooftop farm the size of Eagle Street requires
a great deal more than adding soil and
hoping the rafters hold. Eagle Street staff
worked with Goode Greene, a green roof
design and installation firm, to create the
base for the farm, which included separation fabrics and drainage mats. The green
roof can hold more than an inch and a half
Page 12: A bird’s-eye view of the western half of the
organic farm Brooklyn Grange in Queens, NY. Above,
left: At Eagle Street farm, vegetables grow on the
roof of a warehouse, soon to be sold at farmers’ markets and to restaurants around New York City. Right:
An urban dweller takes a little piece of nature home
in a bicycle.
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Below: Even a windowsill container garden can help an
urban dweller reconnect with nature.
Growing Power is situated in an area of
Milwaukee considered a food desert — an
area with little or no access to fresh food.
Allen has implemented impressive farming
techniques at Growing Power, including
hydroponic farming, fish farming, and
multilayers of growing systems that save
space and are often looked to as the future
of urban farming.
F inding Your
Own Farming Oasis
You don’t need to start your own multifaceted farming system to get in on the urban
farming movement. “It’s hard to find a city
these days that doesn’t have one community
garden, if not more,” says Rich. “There are
ways to plug into existing projects.” You can
also start small projects in your own backyard, rooftop or windowsill. Rich started
a container garden while working on her
book and found the experience of growing
leafy greens “thrilling.”
If you’re new to gardening and farming,
sprouts and leafy greens are a great way
to start, says Novak. “It’s easier than you
think,” she adds. “If you’ve ever walked
down a city street and seen the number of
weeds pushing their way up through the
concrete, [then you’ve seen] the sheer tenacity of plants.” If you plan on going beyond
a small container or windowsill garden,
Novak reminds would-be farmers to have
your space inspected. Rooftops need to hold
the weight of the farm, and ground-level
gardeners need to think about soil safety.
However you plan to do your urban
planting, remember: “Plants have survived for millions of years,” says Novak.
“So as long as you’re providing the basic
things they need, you really cannot fail,
and if you do, the great thing about agriculture is that every season you get a new
chance to try again and improve your
skills.” Gloria Dawson
they want that sense of empowerment
and knowledge that comes from urban
farming.”
T h e F u n ct i o n of a Fa r m
Urban farms come in all shapes and sizes,
with different schemes for making it all
work. Like Eagle Street, some farms exist
to produce food for restaurants or farmers’
markets. Other farms focus on education
and community initiatives; Eagle Street also
runs programs in this vein. Whether the
goal is to feed the mind, the body, or a bit of
both, “I don’t think that in any way negates
their usefulness in cities,” says Rich.
In Rich’s book she travels to dozens
of urban farms, from Brooklyn Grange,
another New York City-based rooftop farm,
to Ghost Town Farm, a ground-level homestead among the often-turbulent streets of
Oakland, California. Rich won’t pin point
an exact location where she believes the
modern movement began, but she says it’s
far from a fleeting trend, and it’s not something that only happens in Brooklyn or on
the West Coast.
Rich points to Will Allen’s farm, Growing Power, as a role model for the modern
movement. His farm was founded in Wisconsin, far from New York and California.
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City Farm, in the shadow
of Chicago’s iconic Hancock Tower,
turned vacant land into farm land.
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get
Real
Swap your conventional skin-care products
for natural alternatives that are safe — and effective.
It’s the time of year to draw back your curtains, throw
open the windows, let the fresh air in and get out the mop for the annual
spring clean we all know so well. After you’re finished fluffing the pillows
and sweeping under the sofa, don’t forget to clean out your beauty cabinet.
Make sure it’s healthy for you and your family — meaning free of conventional
skin-care products that contain potentially toxic chemical ingredients. Mounting
evidence shows that many of these substances, including triclosan, phthalates and
parabens, can alter our bodies’ healthy functioning and seep into the environment.
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It’s the potential long-term effects of
repeated exposure to these chemicals that
are so concerning. Every morning, tens of
millions of women apply 12 to 20 products
to their skin, according to the Personal Care
Product Council. The average American
adult is exposed to more than 100 distinct
chemicals every day through these very
products. Given this volume, we have to
at least wonder where these chemicals are
going and what they are doing to our environment and us.
Weleda has been making plant-based,
natural products since the 1920s — before
the proliferation of manmade chemicals
and back when the wonders of the world
came from nature. Our founders, Dr. Rudolf
Steiner and Dr. Ita Wegman, knew long ago
that beauty and health come from pure,
direct-from-nature vitamins and minerals. They took the time to note how plants
reacted naturally to their environment and
correlated those findings to how your skin
and body could benefit from their use. This
is a much different approach than forcing
an ingredient to do what you want in a lab.
“The cornerstone of Weleda products is
that you see visible benefits with natural
ingredients that work with your body, not
against it,” says Robert Genco, Weleda’s
holistic skin-care educator. “With pure, real
ingredients, you can expect results without
worrying about chemical ingredients that
might be too strong for your skin or burdening your body with toxicity.”
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F o l l o w N at u r e ’ s L e a d
Genco gives the example of vitamin C,
which is an antioxidant that protects skin
from damage and helps brighten dark
spots. “You can buy natural products that
are made with vitamin C, but the vitamin
C is basically a ground-up vitamin tablet
that’s added to the formula. That form of
vitamin C is not plant-based or a naturally
occurring component of a plant,” explains
Genco. “Weleda’s Wild Rose Smoothing
Day Cream is made differently. It contains
rosehip seed oil, which is naturally rich
in vitamin C, so it’s like getting vitamin C
from food instead of taking a supplement
made with a synthetic version. When you
get the ingredients from the plant itself, the
Facial Cleansers
and Toners
Clarifies and
cleans skin
without drying
it out
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Wild Rose Smoothing
Facial Care
Smooths the look of fine
lines and helps improve
elasticity
Iris Hydrating
Facial Care
+23%
Increased elasticity,
tested after
28 days*
For balanced,
healthy-looking,
radiant skin
+16%
Increased moisture,
tested after
14 days*
of comfort and defense against external
irritants. The pomegranate is an energetic
fruit, so full of life that when it’s ripe, it pops
right off of the tree branch. Its tiny, jewellike seeds bring this same energy to your
skin in the form of vitamins A, C and E.
Vitamins A, C and E are antioxidants
that protect your skin from free radicals,
help lessen dark spots and help speed cell
renewal. “Free-radical damage is happening all of the time, but when you’re young,
your body can fend it off pretty easily,” says
Genco. “But the cumulative effect of exposure to pollution, stress and sun eventually
takes its toll. As you age, your body and skin
are less able to protect themselves from
free-radical damage. That is when antioxidant support in the form of supplements or
vitamin is symbiotic with the ingredients
and with your skin; it’s more potent and less
irritating than the chemical copy. It contains
the life force from nature that the synthetic
vitamin simply does not have.”
T he Wel ed a p r o d uc t de ve lo pme nt
process begins with a deep understanding of our skin and nature. By observing
how plants behave in nature, we can see
the effect they will have on the skin. The
almond nut grows safely protected in its
hard outer shell; the vitamin E found in
the nut offers your skin the same kind
W ele da M aga zine
*What women at least 30-years-old experienced
when used twice daily.
21
Summ e r – Fa ll 2 0 13
29%
Wrinkle appearance
reduction
tested after
28 days*
+39%
Increased moisture
tested after 30
minutes*
Pomegranate Firming
Facial Care
Visibly reduces appearance
of wrinkles and protects
from environmental
stressors
skin care is necessary because your body
isn’t able to mitigate that damage on its own
and bounce back as quickly.”
Pomegranate seed oil contains important
ingredients like polyphenol antioxidants
and punicic acid, an essential fatty acid and
healthy fat that helps keep skin hydrated,
healthy and younger looking. Our Pomegranate Firming Facial Care is intended
for mature skin, and according to Genco,
you don’t need to use these highly active
products until your skin really needs them.
“Using the Weleda Pomegranate Firming
Facial Care in your 20s is like overeating,”
he says. “You’re snacking on rich foods that
taste good, but you’re giving your skin too
much. You’re asking the 25-year-old skin to
be more active than it needs to be. It doesn’t
require regeneration yet, and it won’t know
how to handle that.” Genco recommends
the Wild Rose Smoothing Facial Care for
skin in the 20s and 30s that is just beginning to show the first signs of aging.
Summ e r – Fa ll 2 0 13
A L i f e s t y l e C h o i c e
Eating whole, organic foods, drinking
plenty of water, meditating, getting outdoors, practicing yoga — all of these things
are part of a lifestyle focused on caring for
your body, soul and spirit. Using natural
products can be an important part of a holistic lifestyle by helping support your overall
health and well-being. The harmonizing
aroma of organic Rosa damascena flowers
from Turkey, found in Weleda’s Wild Rose
products, can help you feel balanced; lavender from Moldova in the Lavender Relaxing
Body Oil will gently melt your stress away.
One aspect of living a healthy lifestyle is
knowing where your food comes from and
what’s in it. Traceability is a growing trend
in skin care as well. With Weleda products,
you can know where the pomegranate seed
oil was sourced, where the iris root was
extracted and in what village in Turkey the
22
W ele da M AGA ZINE
Almond Soothing
Facial Care
+24%
Increased
smoothness,
tested after
28 days*
Moisturizes to soothe
sensitive skin
hypoallergenic
“Weleda has the collective experience of
90-plus years of understanding how ingredients come together to maximize their
effectiveness.”
Research shows that real, plant-based
ingredients like pomegranate seed oil and
argan oil, important oils in our Pomegranate Firming Facial Care, are highly active
ingredients with dynamic effects on the
skin. Weleda’s third-party efficacy tests
showed that women who used Pomegranate Firming Facial Serum twice daily for
28 days saw a 29% reduction in wrinkles.*
“If you eat antioxidant-rich foods or take
a supplement because you know they are
good for your body on the inside, why not
see what they can do for you on the outside,” says Genco. “A lot of people will avoid
chemicals in their food and on their body,
but when it comes to their face, they will
turn to the harshest chemicals to keep the
wrinkles at bay. Why compromise when
there are safe, natural products that are
proven effective just a few steps away in the
personal care aisle.” Carrie Ruehlman
rose petals were picked. Michael Straub,
the head gardener of Weleda’s Biodynamic ® gardens in Germany, knows the
names of hundreds of farmers in Turkey
who grow the Rosa damascena f lowers
Weleda uses to fragrance its Wild Rose skin
and body care products.
Even ingredients that are components of
Weleda’s essential oil blends, like sandalwood (see page 4–6), are sourced through
long-term cooperation with partners we
know by name. The plants they grow harness the richness of healthy soil, the energy
of the sun, the nutrients of the rain to thrive.
Most of the plants are grown organically
or biodynamically. Some are wild-crafted,
meaning they grow wild in their natural
habitat but are protected from overharvesting. They develop an incredible healing
power and potency, which is locked within
each Weleda product.
Every ingredient in Weleda’s products
has a purpose; nothing is superfluous or
added as a filler. “All ingredients communicate and work with each other and with your
skin to deliver the benefits,” says Genco.
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*What women at least 30-years-old experienced
when used twice daily.
23
Summ e r – Fa ll 2 0 13
B i o dy n a m i cs ®
Mi racles
of Nature
»
Protecting
Biodiversity
Around
the World
»
Summ e r – Fa ll 2 0 13
H
ealth and longevity a
re important values for
people, businesses, and not surprisingly, for our
environment. At the heart of Weleda is a business
model that protects and sustainably manages the natural
ecosystems where it sources the ingredients used in its
skin-care products and plant-based remedies
Today, many of the planet’s ecosystems are in danger.
Experts say that 35 to 150 species of life are vanishing every
day. Of the 50,000 different plants used for medicinal purposes, 10,000 are endangered. The destruction of the rain
forest and overfishing of the oceans are two examples where
greed and short-term profit are destroying our earth’s biodiversity. It’s vital that we develop strategies to turn the tide.
Another reason for the loss of biodiversity is the global
standardization of agriculture. Andreas Ellenberger, former
Weleda sustainability manager in Switzerland, points out
that Biodynamic® methods have been used by Weleda since
the company was founded in 1921. “Supporting the vitality
of the soil and a large diversity of cultivated plants has always
been a high priority,” he says. Selecting seeds for their wide
genetic diversity and using organic and Biodynamic® farming
24
W ele da M AGA ZINE
methods that help provide the soil with nutrients create gardens that become a welcoming
habitat for many plants and animals. The
result is a 70-percent increase in the amount
of worms in the ground and a balanced soil
that can more easily overcome droughts.
Michael Straub, who manages Weleda’s
Biodynamic® gardens in Germany, the largest in Europe, says that there are more than
6 billion active organisms in one handful of
soil. A 21-year study in Switzerland comparing organic and Biodynamic ® farming to
conventional farming found that the organic
soils were indeed home to a larger and more
diverse community of beneficial organisms.
(The results were published in the journal
Science in 2002). “This is why Biodynamic®
agriculture is a role model for the whole agriculture value chain,” says Straub.
“We are trying to keep the cultivation of
our plants and the ecosystem in balance
using various methods,” says Bas Schneiders, former head of Weleda international
sourcing and corporate sustainability. This
includes education and research in countries
where Weleda obtains raw materials, so that
the projects benefit both the natural landscape and the local communities as well. An
example of this can be seen in the arnica project in Romania, where Weleda teamed up
with the World Wildlife Fund to help teach
locals in the Carpathian Apuseni Mountains
to collect wild arnica in a sustainable way.
Schneiders and Straub both know that
without a reliable partner, who can appreciate and identify with the Weleda philosophy,
nothing will work. For sustainable agriculture to succeed, everyone involved must be
pursuing the same goals, from the farmers
to the conservation organization to the university professors.
One of the newest projects Weleda is
engaging in for a sustainable resource supply
and to protect biodiversity is the argan project
in central Morocco. The argan tree, which is
W ele da M aga zine
the source of precious oil Weleda uses in its
Pomegranate Firming Facial Care, grows in a
region there that was declared a conservation
area by UNESCO in 1998. Botanists say the
species is more than 80 million years old.
The African sun and stony barren soil are
essential for the growth of the argan tree.
The ecosystem of the argan plantation is
complex and diverse. Argan trees thrive off
of smaller plants that live in their shadows;
sustainable cultivation methods ensure the
survival of these shade-loving plants, which
can also be used for aromatherapy and as
medicinal plants.
Schneiders says the protection of biodiversity contributes to a new understanding
of growth, while the loss leads not only
to the diminishment of plant and animal
species, but also to cultural degeneration
through the destruction of beauty, knowledge and the stability of societies. This is
what drives Weleda to search for cultivation methods that enhance life. “If we can
achieve that,” he says, “perhaps we can
always say, ‘My senses are awakened to the
continuous miracles of nature.’” Erdmann
Wingert, edited by Dena Moskowitz
Above: A harvester picks calendula in the Weleda gardens in Germany. Opposite: The morning sun shines on
a blooming field of calendula in Weleda's Biodynamic®
gardens in Germany. These flowers would soon be
used to make Weleda Calendula Baby Care products.
25
Summ e r – Fa ll 2 0 13
T h e W e l e d a C a l e n d ul a S to r y
Quality has a home in Weleda’s Biodynamic®
gardens in Germany, as does the calendula
herb, used in so many Weleda products.
Biodynamic® farming methods pay close
attention to sustaining the life of the farm,
never applying chemical pesticides but
instead using the rhythms of nature
and herbal preparations to enliven soil and
plants. The production site is close by, ensuring that the healing properties of calendula,
rich in carotenoids, flavonoids and essential
oils, are processed quickly to become highquality tinctures and extracts used notably in Weleda’s Calendula Baby Care.
3.
4.
2.
5.
1.
6.
7.
1 Sowing W
eleda gardeners
carefully select the best plant
species and sow the calendula
seeds directly into the field for
unsurpassed quality.
2 Cultivation A
n insect “hotel”
houses beneficial insects that
help keep the seedlings safe in
the soil by eating other insects
that would normally devour the
plants or spread disease.
3 Harvest H
and harvesting of
the calendula blossoms is always
Summ e r – Fa ll 2 0 13
done under the warmth of the
summer sun. The blossoms are
picked in the early morning, as
soon as the dew has dried.
4 Transportation D
irectly
next to the garden of medicinal
plants is the facility where the
tinctures are produced. This
ensures timely processing for
maximum quality.
5 Processing S
plitting and
chopping the blossoms is performed as gently as possible.
26
6 Active Ingredients To make calendula’s active,
healing ingredients usable,
Weleda uses salt or oil to extract
the beneficial properties and
make the tinctures, which are
an essential component of the
Calendula Baby Care products.
7 For Your Weleda Baby
C
alendula Baby Care products
are some of Weleda’s most-loved,
giving comfort to parents and
nurturing babies throughout
the world.
W ele da M AGA ZINE
Since 1921
Embrace natural ingredients
and lasting beauty.
Discover powerful, effective body care with 100% certified-natural ingredients.
In harmony with nature and the human being usa.weleda.com
W e e C a re
Sharing the Wisdom
of Mot h ers
»
What’s the
Best Baby
Care Advice
You Ever
Received?
»
Summ e r – Fa ll 2 0 13
s new or s oon-to-be moms, it is important to
be as prepared as possible for motherhood.
Although answers to your most pressing questions can easily be found by thumbing through a plethora of
parenting books or just a click away on the Internet, sometimes the best advice comes from word-of-mouth. Weleda
spoke to several moms to find out the best advice they
received from family, friends and other seasoned moms.
Here, we pass their knowledge along to you.
A
Shazi Visram, founder, CEO and Chief Mom of Happy
Family Brands: One of the best baby-care tips I know is one
I figured out through my own experience. When my son was
around two years old, I noticed that his skin was much drier
than it was when he was a baby. I wasn’t putting baby oil on
him after his bath like I did in the early days. I remembered
how sweet it was to give him an infant massage with calming
lavender oils, and I realized I missed it. So nowadays I use
Weleda Lavender Relaxing Body Oil to keep his elbows and
knees well-oiled on the outside, and we make sure he gets
plenty of omega 3, 6 and 9 fish oils for the inside. And on
28
W ele da M AGA ZINE
those especially energetic nights, when he is
amped up with energy and I know it’s going
to be hard to get him down, I do an Epsom
salt bath with a drop of lavender oil and then
give him a short, soothing massage, just like
the old days. It really calms him, and it works
almost every time. Almost…
be doing for your kids — daycare vs. nanny
vs. stay-at-home; the best sports, clothes,
games; jarred baby food vs. homemade. The
list goes on, and it can easily drive you nuts,
because no matter what you do, you feel like
you should be doing more, better, different.
We all know it’s hard to be a parent. After
three kids and a full-time job, I’ve realized
that my kids are loved, protected, have what
they need, and a lot of what they want. If
you are doing your best, that’s enough. And,
it’s okay to just be enough. Trying to be
“Supermom” all the time is unrealistic and
exhausting.
Susan Hunt Stevens, founder & CEO
of Practically Green, a provider of sustainability education for corporate America:
When we really needed our son to start
sleeping better, I remember being at the
pediatrician’s office groggily asking about
all the different sleep-training methods
available. After patiently answering lots
of questions, almost as an aside, he said,
“Perhaps the best advice I can give you is to
remember that no baby dies from crying.”
While I still didn’t like it when my son cried,
it was a little saying I just repeated to myself
when I really just wanted to run into his
room at night. He’s eight years old now and
a great sleeper, so it clearly worked.
Renée Loux, author, chef, eco-advisor and
monthly columnist for Women’s Health:
One of my oldest girlfriends, the mother of
three, taught me to “take the long view.” As
a parent, the minutia of the day-to-day can
appear to be extremely important, as if it
could make or break life. However, in the
long view, all these things pass. I’ve found
Alyson Johnson, blogger for Women
on Their Way: The best tip I’ve gotten from
other moms is to cut yourself some slack. It’s
so easy to get caught up in what you should
W ele da M aga zine
29
Summ e r – Fa ll 2 0 13
Since 1921
+24% increased
smoothness
Tested after 28 days.
Nature’s gentle embrace
for sensitive skin.
Discover 100% certified-natural Almond Soothing Facial Care to moisturize and soothe
sensitive skin. In harmony with nature and the human being usa.weleda.com
about my conundrum, and she said to me,
“I always assumed my babies were healthy
unless proven otherwise. Perhaps you
should do the same.” I was looking at my
child as one who was potentially allergic
to everything instead of assuming he was
perfectly healthy. Ever after, I did just that,
and it turns out he’s not allergic to anything.
that trying to control everything is neither
realistic, nor the way I hope my son learns
to navigate the world. Another important
lesson came from a friend who taught me
that it is important to let your child find comfort in as many arms as possible. This advice
has encouraged me to freely allow other
people to nurture, play with, feed and engage
my son. It seems to be a mother’s natural
instinct, especially with an infant, to want to
be the sole source of nurturing care. While I
believe that intimate bonding is an essential
part of fostering security for children, I also
think it is important for my child to grow up
with a sense of independence. One of my
greatest wishes for my child is to learn to selfsoothe and to feel a sense of ease in many
different environments and in the company
of different people.
Alexandra Zissu, author, green living
expert and consultant: I have learned the
most from more-seasoned moms who
constantly repeat, “This too shall pass.”
This mantra has gotten me through some
rough patches, because it’s true. Nothing
ever lasts, and that’s both the beauty and the
sadness of this experience. If you can see
the big picture instead of reacting to what is
hard or even amazing in the moment, you
can remain calmer and let things roll off
your back. It can be a personality change,
a sleep issue or an aversion to a formerly
favorite food. Whatever it is, it will pass.
Knowing this helps me stay in the moment,
which isn’t easy when there is so much to
get done daily. Nanci McArdle
M eg an Davi dso n , PhD, lab o r and
postpartum doula, childbirth educator,
breastfeeding counselor, and owner of
BrooklynDoula: When I had my first child,
I read all of the books about starting a baby
out on solid food, so we slowly added one
food at a time, waiting to see if my son
would have an allergic reaction to anything.
With my second son, he seemed to strongly
dislike all the foods we originally tried, and
I was torn between wanting to try other
things but worried about testing out too
many options in one week. I told my aunt
W ele da M aga zine
Share Your Best Baby
Care Advice and Win!
Visit usa.weleda.com/BabyTipContest
for a chance to win a gift basket
jam-packed with Weleda goodies.
31
Summ e r – Fa ll 2 0 13
Au N atu re l
The Wonder of
th e Bath
»
Simple ways
to make Your
Bathroom
a Sanctuary
»
Summ e r – Fa ll 2 0 13
I
n our busy lives, the bathroom is a place where
we can go for rest, for rejuvenation and for nurturing ourselves and our families.
Most children love their time in the bathroom, a place
to relax in the water, experience the wonder and magic of
bubbles, and for feeling clean and safe. It is a place where
children learn to care for their own bodies.
Bath time can be part of a child’s rhythm, a refreshing way to end the day. It offers parents an additional
opportunity to pay attention to and care for their children.
Surprisingly, it is also possible to have more baths than
may be healthy for a child’s delicate skin. A child’s ability
to balance his or her body temperature is put to use during
bath time, and if the child’s health is already compromised
— through colds, the flu, fevers or through over-tiredness
or cold weather — then a bath may be too taxing.
32
W ele da M AGA ZINE
I had that experience myself. It was a
cold New York winter, and my boys loved
their evening bath, a daily dose of water
play. But I found that they were getting
sick, a lot. A doctor recommended that I
cut down on the constant bathing in the
wintertime. And I tried it. And they stopped
getting sick so often.
A Time for Teaching Bath time offers parents the opportunity to teach their child how
to care for his or her own body, brush teeth,
and wash hands and faces. It also gives
children the opportunity to do things for
themselves, to be independent and capable.
Using Weleda Children’s Tooth Gel nightly
is one way to help children get started on the
right track with oral care. Made with natural
silica and calendula extract, it’s healthy and
yummy, too.
Choose soap and cleansers that are safe
and nourishing, made of essential oils and
natural ingredients. Take the opportunity
to care for your child in a loving manner
with the simple act of washing hands before
meals. Warm water on a washcloth with a
drop of lavender oil can be gently rubbed
over the child’s little fingers, making hand
washing before meals a tender and caring
experience. Instead of a chore, theses daily
duties can be viewed as opportunities for
love and kindness.
Furnish the bathroom in a manner that
is child-friendly: a stool by the sink allows
children to be independent in the bathroom. Plenty of towels for drying hands and
sopping up spills is helpful. A few bath toys
— some little fish, a wooden water whistle,
some sail boats — can make bathing a
happy and cherished event.
Awa ke n i n g a l l t h e S e n s e s E
ssential
oils nurture the senses and bath time is
an opportunity to enjoy their benefits.
Lavender, chamomile, and mandarin are
just a few of the oils that are safe for little
ones. Add just a couple of drops to a carrier
such as sweet almond oil or whole milk,
and swish it around in the water before the
children get in. Or try Weleda Calendula
New Look!
Weleda is updating its Calendula
Baby Care with new packaging
and improved formulas, with even
more organic content. Find them
at Whole Foods Market or natural
health food stores. The Diaper
Care and Calendula Shampoo &
Body Wash are also now available
at buybuy BABY nationwide. Visit
usa.weleda.com and use the store
locator to find a retailer near you.
W ele da M aga zine
33
Summ e r – Fa ll 2 0 13
Cream Bath, which is perfect for washing
babies and children. It is soft, creamy and
nourishing to the skin.
Parents can greatly affect the physical and mental health of their children
by consciously incorporating touch into
their daily interaction with them. Touch is
important for children, and it can be nurtured through bathing, cuddling, tickling
and bed-time massage. Weleda Calendula
Oil is a favorite at my house for massage
— it soothes and relaxes before bedtime.
Touch includes washing a child’s hair, rubbing him or her dry with a towel, gently
rough-housing, swinging a child around
(safely) and skin brushing. Through touch,
children wake up. It helps children learn
his or her boundaries, to become aware of
his or her own body.
Me Time Too T he bathroom is the place to
pay attention to our own outer and inner
beauty, to care of our body, soul and spirit.
For adults and children alike, the bathroom
should be a private, nurturing space. For
a mother with young children, it might be
the only place where she can be alone to
rest and rejuvenate. We need to care for
ourselves in order to have the inner strength
and ability to care for others. One place
this self-nurturing can take place is in the
comfort, warmth and privacy of a bathroom.
Shannon Honeybloom
Parent Tested,
Parent Approved!
Weleda Calendula Diaper Care
recently won the Parent-Tested, Parent
Approved Seal of Approval for its ability
to quickly and safely soothe irritated
bottoms. Learn more at usa.weleda.com.
Summ e r – Fa ll 2 0 13
This article is excerpted from Shannon Honeybloom’s book Making a Family Home, available
at SteinerBooks.org.
34
W ele da M AGA ZINE
W e le d a E x t r acts
Weleda Luxurious Body Oils
Save $2.00 on the purchase of any Weleda Body Oil in stores
or online at usa.weleda.com. Use promo code WEOIL.
M A N U FAC T U R E R ’ S CO U P O N Survey Says…
We surveyed Weleda fans to find out:
What’s Your Favorite Weleda Product?
Pomegranate Hand Cream and
Sea Buckthorn Body Lotion tied
for the most votes! Visit us at
facebook.com/Weleda to sound off
on your Weleda favorite!
E X P I R E S 12/31/13
Redeemable at Whole Foods, select natural health and grocery stores. Retailer: Weleda,
Inc. will reimburse you the face value of this coupon plus 8 cents handling for coupons
redeemed in accordance with this offer. Invoices proving purchase of sufficient stock to
support coupon submissions must be provided upon request. Consumers are limited to one
coupon per purchase and are responsible for all taxes. Cash value is .0001 cents. Send all
coupons to: WELE/Universal, P.O. Box 222510, Hollywood, FL 33022-2510.
Weleda Indulgent Body Lotions
Save $2.00 on the purchase of any Weleda Body Lotion in
stores or online at usa.weleda.com. Use promo code WELOTION.
M A N U FAC T U R E R ’ S CO U P O N A Pinterest Pick
This photo of an arnica field in
Romania is one of our favorites on
our Pinterest page. Come pin with
us at pinterest.com/Weleda.
E X P I R E S 12/31/13
Redeemable at Whole Foods, select natural health and grocery stores. Retailer: Weleda,
Inc. will reimburse you the face value of this coupon plus 8 cents handling for coupons
redeemed in accordance with this offer. Invoices proving purchase of sufficient stock to
support coupon submissions must be provided upon request. Consumers are limited to one
coupon per purchase and are responsible for all taxes. Cash value is .0001 cents. Send all
coupons to: WELE/Universal, P.O. Box 222510, Hollywood, FL 33022-2510.
Weleda 100% Certified-Natural Facial Care
Save $2.00 on the purchase of any Weleda Facial Care product
from the Cleansing, Almond, Iris, Wild Rose and Pomegranate lines
in stores or online at usa.weleda.com. Use promo code WEFACE.
Proud Sponsor
of Holistic Moms
Weleda is happy to be a 2013
sponsor of Holistic Moms Network,
which helps moms live healthy, live
green and connect with one other.
Learn more about HMN at
holisticmoms.org.
M A N U FAC T U R E R ’ S CO U P O N E X P I R E S 12/31/13
Redeemable at Whole Foods, select natural health and grocery stores. Retailer: Weleda,
Inc. will reimburse you the face value of this coupon plus 8 cents handling for coupons
redeemed in accordance with this offer. Invoices proving purchase of sufficient stock to
support coupon submissions must be provided upon request. Consumers are limited to one
coupon per purchase and are responsible for all taxes. Cash value is .0001 cents. Send all
coupons to: WELE/Universal, P.O. Box 222510, Hollywood, FL 33022-2510.
For 92 years… We have stayed true to our roots.
We are Weleda — cultivators of beauty and 100% certified natural baby and skin care products — for you.
We believe beauty isn’t something that’s made in
a lab; it’s something that’s cultivated right from
the earth. Carefully. Lovingly. And certainly without pesticides or chemicals. Those things aren’t
beautiful to us. Look through our ingredients
and you will find flowers and herbs. Fruit extracts.
Clays. Roots. Minerals. T hese come together in
meaningful products that work with your body’s own
natural vitality and ability to nurture and heal.
1.800.241.1030
[email protected]
1 Bridge St. Suite 42
Irvington, NY 10533
usa.weleda.com/weledamagazine
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