1. travel
2. tourist destinations
3. australia and new zealand

APRIL 7-8 2012
inside
FIONA MCINTOSH
DARE TO DREAM
Kat
e
NAPOLEON PERDIS
GET THE LOOKS
RAY JORDAN
SPARKLING FORM
ROBERT DREWE
NIGHT MOVES
WINSLET
She’s an Oscar winner with one of the
biggest hits in movie history to her name,
but this mother of two has far more
important stories to tell.
WEST WEEKEND
thewest.com.au
December 4-5, 2010
State
$2.30
Gascoyne, Shark Bay $2.35; Pilbara $3.30; Kimberley $3.40. GST INC.
SUMMER
MOVIE GUIDE
FESTIVE
FOOD
We wish you
an easy
Christmas
SEVENDAYS
Tod 11-22
Tom 13-23
Magazine inside
Details P101
Cup flop stalls stadium
WORLD CUP SNUB
The West Australian’s Saturday masthead
has now become The Weekend West, and
is now on sale all weekend. This change
brings a new freshness and vitality to the
paper positioning it as an all-weekend
read of news, opinion, information and
entertainment.
■ Daniel Emerson
The chance of WA sports fans
enjoying a 60,000-seat stadium took
a serious hit yesterday after Premier Colin Barnett said Australia’s
failed bid to host the 2022 World
Cup would mean a smaller facility
delivered later.
Australians were left reeling
after its $45 million campaign to
host soccer’s premier event attracted just one vote out of 22.
The 2022 bid was won by soccer
minnow Qatar. Russia will host the
Cup in 2018.
The failed bid means $250 million
in Federal funding for a new Perth
stadium is now off the table.
Mr Barnett said the hole in the
budget would affect State Government decisions on the project.
“It will have some impact on both
the size of the stadium and the timing,” he said.
He said he hoped the failed bid
would not rule out all chances of
Federal help to build the stadium,
which is estimated to cost between
$700 million and $1 billion.
“That deal is now gone but I
would still hope the Commonwealth would make some contribution to a stadium,” he said. “I would
also hope the AFL would do so.”
The Premier refused to commit
to starting construction during his
current term, raising further questions over the timing of the project.
A $2 million stadium task force
commissioned by the Carpenter government three years ago rejected
a staged rebuilding of Subiaco
Oval, now Patersons Stadium,
floated at one time as Mr Barnett’s
preference. The task force found
the best options would be a new
60,000-seat stadium built at nearby
Kitchener Park or East Perth.
The recriminations over Australia’s poor showing started immediately, with the game’s organising
body, FIFA, accused of running a
process riddled with graft and corruption.
“These people are very corruptible,” said Football Federation Australia board member Ron Walker.
He said Australia had been too honest to win. “I don’t think it’s part of
our DNA to play the corruption
game in sport,” he said.
The two successful bids were the
lowest rated by FIFA’s own independent inspectors. Qatar was deemed
incapable of hosting an Olympic
Games only last year.
The chairman of Australia’s bid,
Frank Lowy, said: “I am very disappointed, shattered, and have a lot of
misgivings.”
Federal Sports Minister Mark
Arbib defended the expense of the
bid, saying the international exposure had been “priceless”.
Melbourne’s lord mayor, Robert
Doyle, said Australia had blown its
chances by producing an “embarrassing” presentation featuring a
cartoon kangaroo.
We should be asking
why the World Cup
failure changes
anything?
Mark Duffield
Page 9
It is WA’s highest selling, best read print
media – ensuring your WEST WEEKEND
campaign reaches the largest available
audience while offering a highly targeted
environment.
The Weekend West is WA’s leading print
media for reaching high value consumers
including: big discretionary spenders, high
income earners, AB’s and people employed
in professional/managerial occupations.
And, The Weekend West reaches a
massive 103, 000 more readers than
WA’s Sunday newspaper!
STILL GOING STRONG
Veteran: Rod Buckland, 76, is the last of the original
entrants in today’s Swim Thru Rottnest, which started in 1977. He’ll race with son Stuart. Report, P23
Picture: Michael Wilson
V11
www.harveynorman.com.au
YOUR CHRISTMAS SHOPPING DESTINATION
FOR YOUR NEAREST STORE CALL
GET YOUR
COPY OF OUR
CHRISTM AS
GIFT GUIDE
Shop at any Harvey Norman W.A. metro store on Saturday and Sunday yes, stores open from 10am to 5pm Sunday 5th December!
Product offers end 05/12/10.
Harvey Norman stores are operated by independent franchisees.
DESIGN
thewest.com.au
November 13-14, 2010
Circulation: 306,479 total state
245,676 metro area
51,803 country
FREE with purchase of Part 1
June 25-26, 2011
"After I stopped gagging, I pushed
it to the back of the plate"
WEST WEEKEND
“The social
world of the
Oscars is not
who I am in my
actual world.”
TO
197965_WAM
State
The Weekend West
EXCLUSIVE
WIN $20,000
CASH FOR
CHRISTMAS
2
WEEK 2 COUPON P155
Teacher
taped up
students’
mouths
BRAD PITT
■ Bethany Hiatt and Sam Tomlin
OUTDOOR COOKING
The backyard barbecue reaches
new heights Real Estate
Shaun Tan
SABRINA HAHN
An improved old favourite to add
colour WEST WEEKEND
Our Oscar winner
comes home to
create some magic.
GREAT WEEKEND IDEAS
How to make the most of
your precious 48 hours
Wedding of the year Sam Druce and Luke
Wyllie talk exclusively about their big day. P16
A State school teacher has been
stood down from her job while
police investigate allegations she
sticky-taped shut the mouths of at
least nine children to punish them
for talking in class.
Parents of Year 1 students at
O’Connor Primary School in Kalgoorlie have alleged the teacher
carried out threats to tape shut the
children’s mouths because they
would not stop talking.
The Education Department confirmed it had received complaints
from the parents of nine children
about the incident, which occurred
on Monday.
Professional
standards
and
conduct executive director Paul
O’Connor said the department’s
standards and integrity unit had
referred the matter to police and
advised the Corruption and Crime
Commission.
“As the allegation is very concerning, the teacher involved has
been removed from teaching while
inquiries are underway,” Mr
O’Connor said.
A parent told the Kalgoorlie Miner newspaper that her son had been
upset when he told her about the
incident and was reluctant to
return to school.
“He said it was normal sticky
tape, it went all the way across their
WHAT’S INSIDE
PLUS 6 PAGES OF FUN INSIDE
Sources:
Circulation: ABC audit three months to December 31, 2012
Readership: Morgan Readership Survey 12 months to December 31, 2012.
EXCLUSIVE P3
PARENTS’ ALLEGATIONS
On parenthood, life lessons and
making movies SEVEN DAYS
Readership: 696,000 total state
550,000 metro area
146,000 country
Note: All numbers are rounded to the nearest thousand
$2.30
Gascoyne, Shark Bay $2.35; Pilbara $3.30; Kimberley $3.40. GST INC.
WA SINGLE
MAN PAYS
$50,000
FOR TWINS
PUZZLES, QUIZ,
CARTOONS
AND WESTKIDS
COLLEEN EGAN
THIS IS REAL LIFE
HER NEW COLUMN P28
TELETHON WEEKEND
D
PLEASE GIVE GENEROUSLY
Y
CALL 9344 0754 STORY, P9
mouths,” she said. “If it came off,
she stuck another piece over the top
of that piece.”
The parent said the teacher
should be disciplined. The tape
could have hindered the breathing
of students who had sinus
problems. “These are five and sixyear-old kids. It’s degrading and
humiliating for them.”
Goldfields education district
director Larry Hamilton said the
first the school heard of the incident was when one parent reported
it on Tuesday. Other parents came
forward during the week.
The teacher involved had been
teaching for about two and a half
years. She took the Year 1 students
for lessons once or twice a week in
activities such as computing.
“This sort of incident is unprecedented but there have been some
suggestions by parents that they’ve
had some concerns about this
teacher’s conduct before,” he said.
“Until we are completely satisfied with what has transpired, this
teacher will not be having contact
with students.”
Mr Hamilton said staff had been
shocked by the allegations because
the school prided itself on providing a caring environment.
State School Teachers Union
president Anne Gisborne said the
union would provide advice to the
teacher if she requested it.
Part
Today 10-26
Tomorrow 12-28
Details P90
WEST WEEKEND
Magazine
TARGETING WA’s MOST SOUGHT
AFTER CONSUMERS
Sophisticated, smart, family minded
and socially aware, your magazine
embodies the best and brightest in
intelligent pleasure. Whether your
passion is food or fashion, whether
you’re a gardener or a reader,
whether you want to find out more
about interesting West Australians
or international achievers, whether
you’re after just a bit of fun or a
more in-depth article, we’ve got
you covered.
Delivered with WA’s leading
newspaper The Weekend West,
West Weekend magazine will enable
advertisers to connect with an
exclusive and involved audience in a
unique lifestyle environment.
West Weekend magazine is one of
the most kept and read sections in
The Weekend West. 60% of
The Weekend West readers say their
household retains and reads
West Weekend over the weekend
and/or during the following week.*
* Source: Painted Dog Research
WEST WEEKEND
Qualit
y Edit
orial
For a discerning audience
PEOPLE
West Weekend has a strong focus on
people — people who aren’t simply
famous for being famous, but who
have something to say. From those
making a splash in the local arts and
business communities, to rising sports
stars and international celebrities – if
they have a story to tell, we’ll tell it.
Regular columnist and award-winning
author Robert Drewe will also keep
you amused with tales from the
other side.
HOME
Style Counsel brings you the latest in
interiors and gift ideas, from comfy
cushions to classy candelabras. Our
stylists search high and low for
wonderful items to suit all tastes and
budgets. Plus WA’s leading gardening
guru Sabrina Hahn will show you how
to get the most out of your garden and
answer those prickly questions.
“I love that kind of stuff. I like the
idea of a theme each week … and
that there’s a variety.”
BOOKS
Our books section features regular
reviews and author profiles. From
cookbooks to art and photography,
ripping reads to children’s books, we
track down great stories, real and
imagined. And we want you to tell
us what’s keeping you up at night —
and you could win some more books
to add to your library.
“The West do a really good book review”.*
*Painted Dog Focus Groups
WEST WEEKEND
Qualit
y
Edit
orial
For a
discerning
audience
FOOD & DRINK
Western Australia’s leading food
critic Rob Broadfield tastes his way
around the State without fear or
favour, and wine writer Ray Jordan
samples the latest wines from around
Australia and overseas for your
drinking pleasure. If you’d rather
eat at home, we regularly feature
interviews with leading chefs, who
share their stories as well as some
wonderful recipes that are bound to
impress your loved ones.
STYLE & BEAUTY
You want to be up with the latest
trends but don’t want to break the
bank every week. Our style pages
bring you the best of both worlds,
with fashion that is aspirational and
accessible, as well as the latest in
accessories and beauty products
across price points. From delicate
rings to luxurious leather bags, we’ve
done the legwork for you. And we
don’t forget those stylish guys, either.
“I love the look of the accessories
page … Great ideas for gifts
(or things) just for yourself”.*
*Painted Dog Focus Groups
WEST WEEKEND
Qualit
y Edit
orial
For a discerning audience
FAMILY & WELLBEING
In a fast-paced world, our mental
and physical health is paramount.
We show you how to take care of
yourself from the inside out with
inspiring stories, as well as ways to
help those you love deal with the
challenges life throws their way.
From diet myths and healthy food
choices to coping with depression
and the teenage years, we track
down the experts to share their tips
and tricks.
fabulous fixtures
We love to tell West Australian
stories because we know our readers
love to hear them. Whether it’s the
story behind a couple’s business
success in Yin & Yang, or a lovely
memory in I Love This Photo, our
popular regular sections are a great
way to share some magic moments.
We also ask prominent people about
town to tell us what they’re doing in
Culture Vulture and compose some
words of wisdom for their teenage
self in Dear Me. Readers can also test
their general knowledge with our
quiz and win some great prizes with
our regular giveaways.
*Painted Dog Focus Groups
Special
EDITIONS
January 26
Perth Writers Festival
February 9
Valentine’s
March 2
Gourmet Edition
April 13
WA’s Most Influential People
April 20
Local Luxe Escapes
May 4
Good Living
June 1
Style and Substance
June 29
Winter Edition
August 24
Modern Man
September 7
Perth Fashion Festival/Style Edition
October 26
Annual Travel Edition
November 16
Luxury Edition
December 7
Festive Edition
OCTOBER 22-23 2011
DECEMBER 3-4 2011
AUGUST 27-28 2011
inside
inside
THE BIG APPLE
MIA FREEDMAN
HIP HAUNTS
POLITICS ON A PLATE
BLISSFUL BALI
FESTIVE FERVOUR
PRIVATE PARTY
FAMILY TRADITIONS
Classy
DINNER DRAMA
KEEPING THE PEACE
RAY JORDAN
SPARKLING RED
CHRISTMAS
:H¶YHPDGHLWHDV\WR¿QGWKH
SHUIHFWJLIWIRUWKRVHZLWKGLVFHUQLQJ
tastes and plenty of style.
ROB BROADFIELD
WIZARDS OF OZ
Travel
win
A LUXURY GETAWAY,
LUGGAGE & MORE
SEPARATE THE
MEN FROM THE
BOYS IN OUR
SPECIAL EDITION.
EDITION
Whether you’re hitting the waves
or chilling out in one of the world’s
favourite cities, do it in style.
INSIDE FOOTY FURNACE PLAYING FOR KEEPS PAUL MERCURIO BEER BUDDY BILLY BROWNLESS LINGO LESSONS
ROB BROADFIELD EPIC BUNS RAY JORDAN BIG RED ROBERT DREWE WHALE TALES
WEST WEEKEND
WA’s
#1
premium lifestyle
magazine
WEST WEEKEND offers a high quality environment designed for
WA’s most discerning consumers.
Compared to the WA population average, WEST WEEKEND readers
display an above average propensity to be in high value markets
including professionals and managers and those with a tertiary
education:
JULY 16-17 2011
HAWKINS
The savvy beauty frocks up in the sand dunes
of WA, but keeps her eye on the big picture.
inside
• WEST WEEKEND is also the magazine of choice for WA’s high income earners^ and those in the AB socio-economic quintile*.
MIA FREEDMAN
MAKE-UP MOJO
STYLE COUNSEL
HEAVEN SCENT
MEET CHEF WAN
MALAYSIAN MARVEL
SABRINA HAHN
GREENER GRASS
• WEST WEEKEND reaches 55,000 more readers than STM.
copyright: West Australian Newspapers
JULY 23-24 2011
Source: Morgan Readership Survey 12 months to December 31, 2012.
^Personal income 100k+ pa.
*A lifestyle/affluence indicator. The population is divided into 5 groups (quintiles)
based on equal weightings of income, education and occupation.
AB represents the top group.
inside
MIA FREEDMAN
NANNY KNOCKERS
YIN & YANG
BROTHERLY LOVE
KITCHEN CLASS
GAME
ON
This passionate
Italian is out to lift
our culinary stakes
and he’s not afraid
to tell us — ever so
politely — where
we’re going wrong.
WHAT’S COOKING
ROBERT DREWE
QUIZ MASTER
WEST WEEKEND
Exclusive
READERS
west weekend reaCHES THOUSANDS OF exclusive readers
Thousands of people who cannot be effectively reached
by other media are reading WEST WEEKEND.
Among WEST WEEKEND readers:
OCTOBER 1-2 2011
inside
MATT MORAN
HOME TRUTHS
ROB BROADFIELD
BEST FRIENDS
SABRINA HAHN
HONEY HEAVEN
• 239,000 or 54% do not read STM
• 356,000 or 80% do not read The Weekend Australian Magazine,
The Financial Review Magazine or Wish.
ROBERT DREWE
PERFECT PLACE
Glamour
QUEEN OF
• 185,000 or 41% are non or light viewers of television
(0-2 hours per day)
Meet the woman behind Mad Men’s
fabulous frocks and suave suits.
• 251,000 or 56% are non or light listeners of radio (0-1 hour per day)
• 225,000 or 50% are non or light readers of magazines
(excl NIMS) (read 0-1 issue in publication period)
DECEMBER 17-18 2011
inside
Source: Morgan Readership Survey 12 months to December 31, 2012.
MIA FREEDMAN
EMOTION PACKED
ROB BROADFIELD
YEAR OF EATING
RAY JORDAN
CHIC CHAMPAGNE
SUMMER READS
OUR FAVOURITES
FROTH & BUBBLE
Putting on the ritz at your place this party season? Find out how to wow your guests.
WEST WEEKEND
High Value
CONSUMERS
west weekend reADERS ARE HIGH VALUE CONSUMERS
WEST WEEKEND offers a high quality environment designed for
WA’s most discerning consumers.
MAY 19-20 2012
inside
Compared to the WA population average, WEST WEEKEND readers
display an above average propensity to be in high value markets including:
YIN & YANG
HIGH ROLLERS
TABLE TORMENT
FUSSY FIGHTBACK
ROB BROADFIELD
CAFE CRUSH
ROBERT DREWE
JAILHOUSE KNOCKS
• Big spenders (ranked in top third for discretionary spending)
• AB socio-economic quintile*
DAVID
POCOCK
He’s lauded as one of rugby’s biggest stars,
but the Western Force captain believes what
he does off the field is every bit as important.
• Employed in professional/managerial occupations
• Well above average personal income
• Invest in shares or real estate
• Tertiary educated
• Have plans to buy a new motor vehicle (within next 12 months)
JUNE 2-3 2012
inside
STYLE COUNSEL
PET PROJECTS
• Business travellers^
ROB BROADFIELD
FAB FUSION
SABRINA HAHN
OLIVE BRANCH
Source: Reader Profile-Morgan Readership Survey 12 months to December 31, 2012.
*A lifestyle/affluence indicator. The population is divided into 5 groups (quintiles) based on equal weightings
of income, education and occupation. AB represents the top group.
^Travelled by air for business in the last 12 months.
PL US
COOL
CHANGE
Get in the mood for winter with
soft knits and lovely layers.
MEE T SOM
E LOC AL
HER OES
HAP PY
JUS T
TO BE NO
MIN ATE
D FOR
WES TER
N AUS TRA
LIAN
OF THE
YEA R.
WEST WEEKEND
Advert
ising
OPPORTUNITIES
Advertising Rates (GST EXclusive)
Ad size
Casual
x4
x8
x12
x16
x26
-2.5%
-5%
-7.5%
-10%
-15%
Full page
$17,786
$17,341
$16,896
$16,452
$16,007
$15,118
Half page
$8,895
$8,672
$8,450
$8,227
$8,005
$7,560
Third page
$5,792
$5,647
$5,502
$5,357
$5,212
$4,923
Premium Position Loadings
Position
Loading
RHP First third
+15%
RHP First half
+10%
Inside Front Cover spread
+15%
Second or Centre Spread
+10%
Outside Back Cover
+20%
Deadlines
Booking:
19 days prior to publication
Cancellation: 22 days prior to publication
Complete Material: 14 days prior to publication
The minimum available advertising space is a third page (unless special circumstance)
The rates apply to both four colour and mono advertisements
WEST WEEKEND
Material
specifications
• The Image area must be centred inside the trim size
• Bleed advertisements: Add 5mm to the trim size for each side that is required to bleed
• Ensure live text is kept within 7mm from the trim edge as trimming varies due to the web printing process
Diagrams are for illustration purposes only, however represent minimum and maximum size accepted
Image area 292 x 482
Trim size 320 x 510
FULL PAGE
Image area 292 x 227
Trim size 320 x 255
half PAGE
vertical
Image area 292 x 111
Trim size 320 x 125
half PAGE
horizontal
third PAGE
horizontal
Image area 144 x 227
Trim size 158 x 255
Image area 100 x 227
Trim size 114 x 255