1. sports

TRIG ESPORTS
The Game Changer
in a Fragmented Industry
The Time to Act is Now
Today is the first day in the future of eSports participation for the ordinary
man. More than 1.2 billion gamers, 700 of those online and 150 million
frequent players in competitive gaming or eSports.
Today is the beginning moment in the opportunity to make eSports into a
mainstream gold mine, disrupting the way it is organized, staking a huge
claim in an industry that is growing exponentially year by year.
From a locally organized phenomena to a truly professionally and globally
deliverable sports business.
This is the way
This is Trig eSports!
– Phillip Cook
Trig Social Media AB 2014 | 2
CONTENT
The Trig eSports
Opportunity
1.The short story
2.The Business Opportunity
2.0 The Opportunity – a global activity becoming a global business
2.1 Sponsor and manage a Pro-Gamer team in the biggest and fastest growing eSport discipline
2.2 Create the Trig-New-Millennium-Challenge-Tour
2.3 Create a series of shows to capture the whole spectrum of eSport
2.4 Getting into eSport TV – online, linear, and satellite
2.5 Building the first eSports arena and start the Players Association.
2.6 Timeline
3.Why eSports and Why Trig
3.0 Why eSports and why Trig?
3.1 The rapidly growing eSports market
3.2 The perfect fit for Trig
4.Managing a team
4.0 The Managing of a Pro-Gamer team in the League of Legends
4.1 The Pro-Gamer team – a commitment to excellence
4.2 Why begin with a League of Legends PGT?
5. The Tour
5.0 The beginning of the Trig-New-Millennium-Challenge-Tour
5.1 The structure of the event
5.2 The eSports Nations Cup in a suitable location
6. Production & Broadcast
6.0 Producing and Broadcasting Shows Covering the whole eSports spectra
6.1 From Zero To Hero – TV series (Reality Show)
6.2 The Complimentary Show to From Zero to Hero
6.3 The Weekly eSports News and Studio Show
7. The Channel
7.0 The launch of a global eSport channel
7.1 The Streaming of eSports online
7.2 Trig TV and the eSports channel getting into linear, connected and satellite TV
7.3 The eSports channel revenues
8. The time to act is now
9. We are Trig
9.0 About Trig Social Media
9.1 Structure and Operations
9.2 Recent and ongoing developments
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1 – THE SHORT STORY
The Short Story
Trig eSports claiming a huge stake
The eSports market and Trig are a perfect fit. While Trig is
making headlines in the world of social media as a major
player, eSports is emerging as a new breakthrough in online
gaming. The following text is a story on how Trig will change
the world of online gaming in a fragmented industry.
Twitch every month. The five top games have more than
150 million frequent players around the world. Prize pools
have gone from a pittance to millions. Now more than ever,
players are considering pro-gaming as a valid career that
provides a six figure salary ($).
Trig is challenging the social media sphere by having a new set
of innovative social applications to maximize user engagement.
It has a revenue model with far more potential in c­ omparison to
the common ad revenue model. The decision to move into the
eSports space is defined by player passion, user engagement,
and potentially huge revenue streams. There is a lot to gain
for Trig, especially by cross-selling products like Trig Money,
Trig Moments and Trig TV to claim a stake in the realm of live
streaming eSports.
Global revenue for gaming is $20 billion higher than that of the
music industry’s and is chasing the movie business. Now the
gaming industry has turned its ambitions toward the lucrative
world of competitive gam-ing competitions, widely known as
eSports. Game tournaments sell out giant arenas in minutes
and some attract at-home audiences larger than those of top
traditional sporting events. Madison Avenue’s highest flyers, like
Coca-Cola and American Express, are lined up as sponsors. Still,
only Samsung made a real effort to take it further. Until now.
Trig understands that the Internet has united people all across
the world to turn eSports from a hobby to a hugely popular
phenomenon. A phenomenon that has seen explosive growth
in recent years. Viewership has gone from the hundreds to
millions within just a few years. Nowadays, over 70 million
viewers watch gaming-related content broadcasted over
Trig is firmly dedicated to claim a stake in this rapidly emerging
market and will manage a profes-sional eSports team, produce
and stream several TV-series, building an arena dedicated to
eSports, host a series of major events and finding new world
headquarters for eSports outside South Korea.
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2 – THE OPPORTUNITY
Facts about eSports 2014
•1.2 Billion gamers worldwide:
five times more than soccer
•700 million are online gamers
•150 million frequent players
in the five major games
•70 million viewers per month
streaming eSports on one platform
The Business Opportunity
2.0 A global activity becoming a global business
2.2 Create a world tour
There is a present, but diminishing opportunity to take a huge
claim in the eSports market. The industry is slowly getting more
organized. Trig has the ambition to do a range of activities to
become a forefront runner in this space. We have identified
some key elements necessary to initiate our claim:
Trig eSports has the ambition to set up an eSports world
tour organized similarly to the Formula one circus with
monthly events in the major capitals across Europe and
Asia. The starting point for this tour is a major event to be
hosted at a suitable arena. The event will take place in the
first half of 2015 and go on for four days covering major
disciplines of eSports. (Learn more in section 5)
2.1 Sponsor and manage a Pro-Gamer team in
the biggest eSport game (League of Legends)
Trig is currently in negotiations with several major players and
teams in the League of Legends game. Trig will fully sponsor
and manage them to succeed in championships and events
all over the world. Trig has major sponsorships in the world of
soccer and will use that expertise to build the most professional
eSports team ever. The Team will be structured as any major
sport club would be with a general manager, a sports director,
nutritionists/personal trainers, coaches, a marketing and sales
manager, a public relations director and other necessary staff.
Trig is looking to get into other competitive games, starting early
2015. (Learn more in section 4)
2.3 Produce and broadcast a number of TV
shows to capture the whole spectrum of eSports
Trig has begun planning for the immediate production of
three different shows to be broadcasted during different
phases with the first one beginning early 2015. First, the TV
series “From Zero To Hero” - a global reality show where the
audience follows unknown players climb from amateur to
professional players. An amateur tournament in “League of
Legends” will be held online in order to single out a chosen
few. Secondly, a complementary show to “From Zero To Hero”
will provide a live “Fanview”-experience giving viewers and
fans of the show the chance to get closer. Trig will also
produce an eSports Studio News show broadcasted four
times a week. The show will invite stars and profiles from
the world of eSports and discuss current eSports events.
(Learn more in section 6 )
Trig Social Media AB 2014 | 5
2 – THE OPPORTUNITY
2.4 Getting into eSports TV – online,
linear and satellite
Trig TV is an online media-streaming platform that produces
exclusive content in-house, distributes branded content and
user-generated content to a global audience. Trig TV seeks
through its eSports engagement, i.e. the reality show and
live streaming of events, to establish the means, motivation
and creativity to ignite a new era in content development.
Trig eSports channel will stream matches with expert
commenting in tournaments especially focusing on the LoL
Pro-Gamer team to be announced. (Learn more in section 7 )
2.5 Building the first eSports arena
and start the Players Association.
A major objective is to build the first dedicated eSports arena
and to find new headquarters in an area suit-able to hold events
regularly. Trig has contracted a well renowned Swedish architect
firm with other sport arenas to their credit.
2.6 Timeline
Q1 2015
•Begin the production of the weekly studio show and
­auditions for the reality show
•Launch of the trigesports.com website
•Launch of the eSports channel on Trig TV
•Broadcast of the Studio Show
•Promotion of the Trig New Millennium Challenge Tour
•Contracting the League-of-Legends team
Q2 2015
•Strategic acquisitions in eSports
•Continuous roll-out of the Trig eSports plan
•Expansion of the Trig-New-Millennium-Challenge-Tour
•Broadcast of the reality show
•Continuous roll-out of the Trig eSports plan
Trig also has another major of long-term strategic goal: to
become a global player association similar to FIFA. Trig expects
to begin this undertaking and seek strategic partners during
the first half of 2015.
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3 – WHY ESPORTS AND WHY TRIG
Why eSports and Why Trig?
3.1 The rapidly growing eSports market
In the same report, it is stated that Riot Games, the creators of
most popular game (League of Legends), made $624 million
in revenue and that the Valve Corporation (creators of Dota 2)
made around $80 Million.
The first professional computer game tournament with
significant prize money was held in 1997 (first prize being a
Ferrari). It marked the professionalization of the computer
game competition scene. Professional teams emerged,
­official leagues were created and serious prize money was
introduced. The industry has long since then achieved a
critical mass in terms of leagues, tournaments, teams,
individual players, and matches. The Electronic Sports
World Cup is the single biggest event with more than 30 000
attendees and tens of millions viewers streaming the event
live. There are also a number of minor European leagues
that arrange tournaments generating more than 30 000
controlled matches per month.
3.2 The Perfect Fit for Trig
Today, there is an emerging ecosystem around eSports: tours
and events, sponsoring, fan clubs, coaches, referees, experts,
merchandising, online events, YouTube communities, live
streaming services. In Asia eSports are already a part of the
traditional TV tableau. In Korea, eSports are regularly reported
on the sport news programs, sharing airtime with reports on
traditional sport events. In Japan, several TV-stations broadcast
eSports competitions 24 hours a day. The numbers of broadcast outlets that focus on eSports are rapidly rising. Currently,
Fox Sports 1, NBC Sports, ESPN, and AL Jazeera cover eSports
all over the world.
Given the following factors Trig identifies
the following key factors:
•The continuous growth of the eSports market and penetration of Internet
•The high activity level within the eSports community and
social media
•The number of eSport players continuous growth and fans
•The similarities between eSports and traditional sports
•As eSports is becoming mainstream more companies will
enter this space
In the Super Data Research and Newzoo report from early
2014, it is stated that viewership across all eSports titles have
doubled within the last year, peaking to over 71 million by
the end of 2013. Almost half of those viewers, 31.4 million,
come from the United States where males account for 70% of
frequent viewers and participants.
Interestingly, 40% of eSports viewers can be seen as truly
engaged eSports enthusiasts, participating in amateur
tournaments and/or watching eSports content regularly.
The other 60% illustrates the direct potential for continued
growth of the eSports market.
Interestingly, the average gamer plays 22 hours a week, while
the average american watches TV 28 hours a week.
The number of online gamers has grown significantly and
shows continued growth as computer and broadband Internet
penetration increases in all corners of the world. For a company
like Trig, with global reach and a global user base of many millions,
there are obvious synergies in merging platforms and taking a
claim in the growing eSports market.
Thus, the potential to take a claim in this industry is huge.
However, its happening now - entering this industry means
taking advantage of the opportunity in front of us at this
moment. Undoubtedly, there has been an exponential growth
in eSport activities over the last few years and there is no
cooling-off in sight. New games are introduced, new leagues
and tournaments are formed, prize and sponsorship money
increase as well as the number of teams and competitors.
Given the fact the many games are released with online c­ apabilities,
Trig will continue its social media applications to facilitate a ­seamless,
cross-platform integration for all the online gamers and eSports
­enthusiasts – 700 million and counting.
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4 – MANAGING A TEAM
Managing a team
4.0 The Opportunity of Managing a Pro-Gamer
team in ”League of Legends”
4.1 The Pro-Gamer team – a commitment
to excellence
Trig is currently in negotiations with several major players and
teams in the ”League of Legends”- game to fully sponsor and
manage them to succeed in championships and events all over
the world. Trig has major sponsorships in the world of soccer
and will use that expertise to build the most professional
eSports team ever.
Competitive gaming, or eSports, has been defined as an area
of sport activities in which people develop and train mental or
physical abilities in the use of information and communication
technologies. As such, the undertaking of fully managing and
sponsoring a major Pro Gamer Team (PGT) is not to be trifled
with. Trig is committed to continue the tradition of eSports
managing while adding professional influences from other
sport fields as well.
The Team will be structured as any major sports club be would
with a general manager, a sports director, nutritionists/personal
trainers, coach/coaches, marketing and sales manager, a public
relations director, and other necessary staff. Trig is aiming to
get involved in other competitive games starting early 2015.
Trig has recently entered into a few major sponsor deals
with top international soccer clubs in Europe and has agreed
with them to use the resources that they provide, in terms of
physical and mental training expertise, to help the eSports
team to succeed.
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4 – MANAGING A TEAM
What is League
of Legends?
League of Legends is a
fast-paced, competitive online
game that blends the speed
and intensity of an RTS with
RPG elements. Two teams of
powerful champions, each
with a unique design and
playstyle, battle
head-to-head
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Media AB 2014 | 9
across multiple battlefields
and game modes.
With an ever-expanding
roster of champions,
­frequent u
­ pdates and a
thriving tournament scene,
League of Legends offers
endless replayability for
players of every skill level.
The management and the staff around this PGT should aim to
be the best there is on the market. The players will be a part of
a big organization supporting all important key values in order
to be successful in the long run.
Health controls and special training programs will be set up for
the purpose of helping the gamer to become an as good eSports
player as possible as well as have the physique to play long
tournament for many hours (more about this below); diet and
nutrition amongst others will be handled by the management.
All players will also be a part of a revenue share program from
incomes like merchandise and commercials as well as Trig Money
application downloads and likewise.
4.2 Why begin with a League of Legends
Pro-Gamer team?
First of all, League of Legends is the most played online game
that alone racks up 1.3 billion hours of gameplay worldwide
in just a month, which equals 148 years – mind-blowing to say
the least. In 2011, there were only 15 million registered players
with 1.4 active players daily. By 2013, that number more than
quadrupled to a massive 70 million registered players, with a
staggering 32.5 million active players daily. In 2014, the number
of registered players made up for around 100 million! No other
game comes even close to these numbers in terms of growth
and player engagement.
League of Legends (LoL) is a multiplayer, online battle-arena
video game developed and published by Riot Games for
­Microsoft Windows and Mac OS X, inspired by the mod
Defense of the Ancients for the video game Warcraft III:
The Frozen Throne.
It is a free-to-play game, supported by micro-transactions and
widely regarded as the premier eSports to view and stream.
The game was first announced 2008, was well received at its
release, and has grown in popularity in the years since.
According to a 2012 Forbes article, League of Legends was the
most played PC game in North America and Europe in terms
of the number of hours played. As of January 2014, over 67
million people play League of Legends per month, 27 million
per day, and over 7.5 million concurrently during peak hours.
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5 – THE TOUR
The Tour
5.0 The beginning of The-New-­
Millennium-Trig-Challenge-Tour
Trig eSports has the ambition to set up an eSports world tour
organized similarly to the Formula one circus with monthly
events in the major capitals in Europe and Asia.
Currently, Trig discusses the possibility of big venues in the
Middle East and in Asia to be held as battles between nations.
The event will take place the first half of 2015 and go on for
four days covering major disciplines of eSports. with expected
revenues over four days of over €10 Million.
5.1 The structure of the event
We have structured the tournament in an elimination format
so that we can include and execute a tournament style with
several major games included. The main focus will be on
League of Legends.
Day 1:
•Wildcard to main tournament in LoL, 4 teams,
3 matches, battle for a seat in the tournament
•Tournament of Heartstone, totally 7 matches
•Prize ceremony
Day 2:
•Wildcard to main tournament in FIFA 15, 4 teams in
3 matches, battle for a seat in the tournament
•Tournament of Smite, 7 matches including Finals
•Prize ceremony
Day 3:
•Celebrity games, 3 matches in FIFA 15
•Tournament of FIFA 15, 7 matches including Finals
•Prize ceremony
Day 4:
•Celebrity games, 3 matches in FIFA 15
•Tournament of League of Legends,
7 matches including Finals.
•Prize ceremony
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5 – THE TOUR
FOUR DAYS OF GAMING
•Four Games to be held as tournaments,
i.e League of Legends, Heartstone, Smite, FIFA 15
•Game Model – EliminationTournament
•Celebrity Games to be held in FIFA 15
•One of the largest overall prize pool ever
The games we focus on are just a handful of the leading and
emerging games in the marketplace and make up for individual
and team games. However, they all have traits to make this
venue the most visited four-day gaming experience so far.
Currently, there are more than 135 million players using these
games regularly. Add the fact, that we will have world-class
celebrities on site participating, meaning that the attending
audience will probably be much bigger than usually expected.
5.3 The eSports Nations Cup
in a suitable location
Today, ”World Championships” and ”World Tours” are mainly
focused at one discipline at a time. More over, no one has
yet to create an eSport Nations Cup, similar to the World cup
in soccer – based on National teams instead of sponsored
teams. Suddenly, eSports becomes a national interest, where all
gamers and non-gamers have something to root for – making
eSports truly mainstream.
Trig is looking for a location suitable to hold the finals of this
event yearly and to build the dedicated eSports arena there.
Creating the new eSports center of the world.
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6 – PRODUCTION & BROADCASTING
Producing and broadcasting
shows covering the whole
eSports spectrum
6.1 From Zero To Hero – TV series (Reality Show)
The TV series “From Zero To Hero” is a global reality show where
we will follow unknown players climb from amateur to professional players. An amateur tournament in League Of Legends
will be held online in order to single out a chosen few: 20 of the
best amateur players will be selected. We will follow this group
of players that has the skills and potential to reach the top. But
only the most accomplished and mentally strong will survive
the challenges that await as the demands to reach the top are
ruthless. A dramatic elimination process will eventually create a
completely new League of Legends team.
The winning team will be sponsored by Trig to compete in one
of the world’s largest tournaments with huge prize money. The
first season of the series will build towards this big tournament
and we will follow our new team as they prepare and practice.
A big part of the show will be to follow the final team members
when they train and prepare for the life as a professional gamer.
The team will be operated like any other professional sport team
and the players will follow a strict program when it comes to food
as well as physical and mental preparations. The members of
the team will endure physical challenges and personal training
from athelets and footballers. This will create comedic and
engaging moments. The team will not only be at the top of
their game in League Of Legends, they will also be physically
and mentally prepared to meet the demands of a professional
e-sports player.
The TV show, “From Zero To Hero”, will also be a behind-thescenes look into the world of e-sports. A charismatic host will
travel to different places around the world and meet the big
profiles, visit training camps and the big tournaments. We will
get an inside look into the competitive and fascinating world
that our amateur players are about to enter. The amateur
players will get to meet and be coached by the star players
that will soon be their opponents.
The ambition is to portray the world of e-sports and the professionals with lots of enthusiasm and passion. We want viewers
with little or no prior experience of e-sports to be educated
and thrilled about this fascinating world. This series will strive
to build even bigger stars out of these professionals and make
them known to an even broader audience.
(Format: 30*22 minutes, Distribution: TrigTV)
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7 – THE CHANNEL
The launch of a global
eSports channel
7.0 The launch of a global eSports channel
Trig as a company has a set strategy to enter the online
streaming industry by negotiating with major industry leaders
to increase reach and deployment in connected TV and satellite
TV. The Trig Tv platform is a complete online media platform
built on best-in-class technical solution.
Besides the eSports channel, Trig Tv will have entertainment,
music and sports and other channels of entertainment, enabling
a broad and unique content based platform. The platform is
developed to manage large live streaming events in global
high definition, having extensive video delivery, enabling
mobile streaming to all major devices, and presenting market
leading statistics.
7.1 The streaming of eSports online
Online video streaming is seeing massive growth. Watching
video online has gone from a niche activity to mainstream. With
new devices, video everywhere has become a reality. According
to Accenture, 90% of consumers watch video content over the
Internet. Cisco forecasts Internet video traffic to be 79% of all
global consumer Internet traffic in 2018, up from 66% in 2013.
Specifically, the streaming of eSports seen a massive growth
since 2011. Today, Twitch is the major company in streaming
eSports. The company was sold to Amazon (mid 2014) for a
whopping 950 million USD - in an all cash deal. The growth of
Twitch users has gone from zero to more than 70 million in just
under three years.
The Trig eSports channel will host and stream live games from
Twitch through an open source code. More over, Trig will
stream matches with experts commenting in tournaments,
especially focusing on the Pro-Gamer team to be announced.
7.2 Trig TV and the eSports channel getting into
linear, connected and satellite TV
Just recently, eSports was seen as an online TV activity only. The
exponential growth of the industry the last few years encourage
traditional TV broadcasting networks to look into eSports trying
to find formats that fit linear TV.
Trig is currently in producing an eSports reality show. A show
to be distributed not only online, but also straight into the living
rooms of TV viewers all over the world. To make this happen, Trig
is looking to employ a very well recognized production company
that has had major successes in Europe during the last decade.
More over, after a lengthy process Trig is finalizing a global
Satellite TV distribution deal, which will enable eSports to have
a reach of 450 million people all over the world. Just think of the
possibilities. To further enhance its presence and possibilities of
the eSports channel on Trig TV, we are just about to develop a
native app specialized on Smart TVs.
7.3 The eSports channel revenues
The Trig eSports channel is set to maximize content creation from
players and teams, in the ”players channels” and ”team channels”.
The incentives to world famous players and teams come via the
cross-promotion of Trig Money: users can choose to follow their
favorite player or team and then download the app to get cash
back while shopping online. The reward is ad-free content while at
the same time sponsoring their favorites by getting commission
this way. The alternative for the user is to pay a low subscription
fee, ex. 5€ per monthly to follow and watch all content.
The channel will also attain ad revenue (pre rolls, mid rolls
and banners) from viewers who choose not to download
Trig Money. The eSports channel will moderate a community
(chat) related to the shows broadcasted and live games.
The eSports channel will broadcast live events, live games, reality
shows, studio shows, educational clips and much more. The vision is
to create the first truly global content-based eSports channel known
to the industry with high user engagement.
Trig Social Media AB 2014 | 13
The Time to Act
is Now
Today is the first day in the future of eSports participation for the ordinary man.
More than 1.2 billion gamers, 700 of those online and 150 million frequent players
in competitive gaming or eSports.
Today is the beginning moment in the opportunity to make eSports into a
­mainstream gold mine, disrupting the way it is organized, staking a huge
claim in an industry that is growing exponentially year by year.
From a locally organized phenomena to a truly professionally
and globally deliverable sports business.
This is the way
This is Trig eSports!
– Phillip Cook
9 – WE ARE TRIG
About Trig Social Media
9.0 About Trig Social Media
9.1 Structure and Operations
Trig Social Media develops, manages, and operates an inter­
national social media platform under the brand Trig. Most of
the major social platforms, including Facebook, started up
without having a defined revenue model. The growth of the
user base was their prime objective whereas income sources
started to be in focus when a critical mass of users was reached.
Most social platforms base their income on advertising or clicks
/ views where the income volume is based on the number of
members and possibilities to identify specific target groups.
Trig Social Media’s main owner is Trig Media Group AB presently
controlling nearly 75 % of the shares. The main owner of Trig
Media Group AB is Social Media Investments Ltd, holding
about 80 % of the shares.
Trig differs from these traditional platforms by generating
income through their users via the Trig Money application
from the very start and subscriptions from Trig Tv. Today,
Trig Money connects more than a thousand online retailers
which are present in 16 different countries. Trig Money is a
Cash Back scanner and web browser plugin that gives the
user a Cash Back as soon as he or she makes a purchase
in any of the online retailers connected to Trig Money. Like
all other social media platforms, advertising revenues will
also grow with the number of users and the accuracy of
the details of the users. Advertising on a platform that also
directly encourages users to shop can be seen as more
valuable than advertising on another channel.
There are many social platforms in existence in a variety of
niches, for example Photo Sharing (ex. Instagram, Flickr),
Instant Micro Photo (ex. Snapchat), Messenger apps (ex.
WhatsApp/Twitter), Music apps (ex. Spotify, Myspace), B2B
platforms (ex.LinkedIn, Xing) and so forth. What Trig offers
users is a variety of all such functions under one sole brand
in the form of Trig.
Trig encompasses various social engagement products under
development through trig.com, such as an Instant Messenger,
online Tv and music platforms, a Social discovery app and a
photo and video sharing app. This seamless mixture of social
engagement platforms will attract users and build up a large
user base generating revenues through ads and various user
influenced actions. Trig Social Media creates a forum through
various interesting content products attracts members and
tempts them to regular use. The only major social media platforms today with focus on offering the same variety of social
engagement products are Facebook and Google Plus.
Major Shareholders Of Trig Social Media Ab (Publ)
Trig Media Group AB
272,058,086
74.79%
Waylander Management Ltd
18,100,000
4.98%
Nordic Company Ltd
17,500,000
4.81%
Social Media Investments Ltd
17,450,000
4.80%
Southern Company Ltd
15,000,000
4.12%
Castleview Support Services Ltd
14,900,000
4.10%
8,741,912
2.40%
363,749,998
100.00%
Others (442 shareholders)
Total
Social Media Investments Ltd is controlled by Mr Phillip Cook.
Trig Social Media has a 100 %-owned subsidiary company in
the form of Trig Entertainment, founded February 2009. The
operations are carried out through Trig Entertainment, in
which company all personnel, but for the CEO, are employed.
Investments will be fi nanced through the cash flow deriving
from the operations, issue of shares, or convertible bonds
and, if needed, by the taking of bank loans. In order to seize
market opportunities Trig may enter into joint ventures with
established players.
9.2 Recent and ongoing developments
In order to create interesting content and thereby attract more
members Trig Social Media has recently introduced some new
features in the form of a messenger application with the trade
name “HeyHey”. As well as a is an online media platform for
in-house productions, branded content, and user-generated
content under the brand Trig Tv. Development has also been
initiated of Trig Tv, Momentik by Trig (photo and video sharing
media app).
Trig Social Media AB 2014 | 15