Shaping the future
Care for
older people
Don’t miss
out on a great
opportunity to
meet with key
individuals from
the Care Sector
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Exhibiting at
the Care shows
The Care Show attracts decision makers
from care homes, nursing homes, housing
providers, NHS, local authority and other
organisations who are responsible for the
care and wellbeing of older people. These
buyers attend Care Show to:
• finding out about the latest products and
services
• network and form connections with
industry peers,
• gain valuable insight via our high-level -
educational program of seminar sessions
• find out about the latest developments
in their industry.
The Care Shows are a must attend event
for buyers of care products and services
and for exhibitors who are targeting care
providers. The two previous shows saw
almost 400 exhibition stands set up to
meet over 4,500 visitors.
What do visitors think about the
shows?
Why exhibit?
Face-to-face contact is one of the most
effective sales techniques but care
providers are notoriously hard to get
appointments with. TThe Care Shows do
the hard work for you with an extensive
marketing campaign and carefully
designed educational seminar content
and features to bring a large audience of
buyers to your doorstep
What do EXHIBITORS think about
the shows?
At the Care Show you can benefit from
a networking environment in which you
can consolidate and develop existing
business relationships, as well as gain
new business leads and build your
brand. These established and popular
shows are always being developed to
meet the needs of all who take part,
both visitors and exhibitors, and this
year we are introducing even more
features and opportunities to develop
your networking and trading potential.
“It’s been a really good show and
we’ve seen a good mix of existing and
potentially new customers, especially
care home directors – and the new
business leads included one visitor who
is in charge of 20 homes.”
Carl Jonas, Standex Systems
“We’ve seen some outstanding people
who clearly are here for a purpose. By
actually enabling people to see and feel
the products, in a number of cases we’ve
achieved in 30 minutes what could have
taken months had we not attended.”
Stephen Maley, HEWI UK
“Excellent Show! Opens up our eyes to
the whole industry and the networking
opportunities are brilliant. So good I
came back for a second day!”
Hilary Gibbs, Director, Stowcare Ltd
“We visit every year as we’re involved
in a domiciliary care agency - and, as
always, we’ve found some things that
will be useful”
Care Together
“We’re setting up a domiciliary
care agency so we’re here looking
at everything from uniforms to IT
solutions. The seminars have also been
very useful”
Clare Bewley & Maggie Fisher, MyCare
at Home
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Care Show Bournemouth
2014 Visitor Statistics
Top 5 Company Types
1475
unique
visitors
attended
in 2014
69%
of visitors only
visit Care Show
Bournemouth
from the Care
Show Series
66%
of visitors have direct
purchasing responsibity
64%
of visitors
expect to
place orders
with exhibiting
within the
following 12
months
• Residential Care 588
• Homecare Provider 171
• Local Authority/Social Services 52
• NHS/GP/CCG 31
• Sheltered Accommodation/Housing Provider 20
Seniority
Business
owner/
Director
37%
Senior
Management
23%
Manager
19%
Sales/
Marketing
9%
Other
7%
84%
said they
consider
Care Show
Bournemouth
an event
important to
their business.
“It’s been brilliant! We’ve made some major contacts I thorougly recommend the show!”
Aid Call
*Based on independent research by Fusion Communications, 2014.
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Care Show Birmingham
2013 Visitor Statistics
2965
unique
visitors
attended
in 2013
63%
of visitors have direct
purchasing responsibilty
92%
of exhibitors have
rebooked for 2014
including Walker
Modular, Boots Care
Services, Gainsborough
Specialist Bathing,
Redcrier Training
Solutions, JLA, apetito,
Alexandra, Advanced
Health & Care, Renray
Healthcare and many
more
Top 5 Company Types
• Residential Care 1124
• Homecare Provider 261
• Local Authority/Social Services 122
• NHS/GP/CCG 181
• Sheltered Accommodation/Housing Provider 50
Seniority
Business
owner/
Director
15%
Senior
Management
31%
Manager
54%
Other
10%
86%
of visitors consider
Care Show Birmingham
important to their
business*
“We run a number of care homes in London and this is
the only show we visit.” Oshi & Ian Weissbraun, Care
Wise Homes
*Based on independent research by Fusion Communications, 2013.
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Exhibiting at
the Care shows
93%
of exhibitors met
or exceeded their
expectations*
88%
of exhibitors
have rated their
experience as
excellent or
good*
Benefits of Exhibiting
• Up to the minute customer leads
• Networking with senior decision
makers within the UK’s leading care
organisations
• Educating an influential audience of
care professionals about your products
and services
• Exposure and profile building from
the Care Shows extensive marketing
campaign before, during and after the
event including:
• Free profile on the Care Show website:
Email marketing, direct mail, editorial
in the leading trade magazines,
advertising in the leading trade
magazines, social media marketing
including Twitter
• Free entry in the show guide
Shell Scheme includes:
• Stand space
• Walling, Carpets
• Lighting (fluorescents)
• Fascia name board
• Entry in Official Show Guide
• Free visitor invitations for clients
• Exhibitor profile and press releases on
careshow.co.uk
Space Only includes:
• Stand space (build your own stand,
provide your own flooring and walls)
• Entry in Official Show Guide
• Free visitor invitations for clients
• Exhibitor profile and press releases on
careshow.co.uk
Exhibition Rate Card
Care Show Birmingham 2014
Shell Scheme
Space Only (+ £145 stand audit fee Minimum 12m)
Care Show Bournemouth 2015
Shell Scheme
Space Only (+ £145 stand audit fee Minimum 12m)
Standard Rates
£304
£273
Early Bird
£323
£306
Standard Rates
£348
£317
Rates are per m2
Early bir
d rates
Book befo
re 19th
(Bournem December 2014
outh only
)
For further information on
the opportunities available,
please contact:
Matthew Dodd,
Sales Executive
T 020 7955 3972
E [email protected]
Jonathan Lancaster,
Sales Manager
T 020 7921 8341
E [email protected]
All prices are subject to VAT
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Pre- show
SPONSORSHIP
OPPORTUNITIES
Website Banner Advert*
One advert positioned at the top of
the Care Show website.
• Advert runs from seven days after
appropriate artwork is received until
immediately after the next Care Show.
This option is available for all pages
except the homepage.
• 950 pixels (W) x 90 pixels (H)
£995 per show
Website Button Advert*
One advert positioned on the right
hand side of the Care Show website.
• Advert runs from seven days after
appropriate artwork is received until
immediately after the next Care Show.
This option is available for all pages
except the homepage.
• 273 pixels (W) x 273 pixels (H)
£795 per show
Registration Email
Insert in Visitor Badge Mailing
All visitors that have pre-registered
to attend the Care Show at least one
week before the event will receive a
visitor badge in the post prior to the
show.
• The opportunity is for sponsors to
include a flyer with this mailing.
• The flyer must be no larger than A5 in
size and weigh no more than 13 grams.
£995 per show
E-shot Sponsorship
The Care Show sends 10 emails
to a database of over 27,000 care
professionals in the run up to each
event to promote the exhibition.
• The opportunity is for the sponsor to
include a message of up to 50 words
with a logo and weblinks at the bottom
of this email.
£795 per email
All delegates who register to
attend the Care Show will receive a
confirmation email.
• A sponsor’s banner advert will appear
at the bottom of all html emails with a
clickable link.
• 800 pixels (W) x 150 pixels (H)
£1,995 + VAT
For further information on
the opportunities available,
please contact:
Matthew Dodd,
Sales Executive
T 020 7955 3972
E [email protected]
Jonathan Lancaster,
Sales Manager
T 020 7921 8341
E [email protected]
All prices are subject to VAT
*Please provide all web artwork as static JPEG, GIF or PNG file.
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During show
SPONSORSHIP
OPPORTUNITIES
Entrance & Registration
The opportunity is to sponsor the
registration area of the Care Show
that all visitors must pass through.
• Includes registration staff wearing
t-shirts designed and supplied by the
sponsor.
• The Care Show team will produce a
display banner for the Registration
Area which will include the sponsors
branding. Subject to approval of proofs
by the sponsor.
• Includes the chance for the sponsor
to position advertising banners in
the area. Can be subject to venue &
‘hanging costs’.
£4,500 per show
Seminar Theatre Sponsorship
The opportunity to sponsor a Seminar
Theatre – a central feature to all Care
Shows. At Care Show Birmingham
2013, 2,220 visitors attended the
seminars.
• Includes branding for the sponsor at
the seminar theatre entrance.
• Branding on all holding slides.
• Branding on all marketing material
produced in relation to education.
• Includes the opportunity to present
a seminar. Subject to the organisers
approval of the course title.
• Access to contact data of seminar
delegates.
£4,500 per theatre per show
1m x 1m signposting
floor tiles
An opportunity to sponsor branded
floor-tiles placed throughout the
exhibition hall.
£595 per tile per show
Networking & VIP Area
The opportunity is to sponsor the
networking area – a central seating
and catering facility which doubles to
host a VIP reception.
• Includes sponsor branded signage
• Highlighted in preshow marketing
• Highlighted within event guide
• Highlighted on You Are Here boards
• Gift to distribute to VIP attendees
(stress ball, USB stick, etc, sponsor to
provide)
• Invitation to VIP reception email sent
on behalf of sponsor and the Care
Show to all VIP status potential visitors
• Follow up email sent after the show on
behalf of sponsor and the Care Show
to thank delegates for attending the
reception
£4,500 + VAT
Visitor Badges & Lanyards
The opportunity is to sponsor the
name badges that all pre-registered
visitors will receive in the post before
the event and that every delegate will
display as they walk round the show.
• Each badge will be supplied with a
lanyard which will also be branded to
the sponsor. Sponsor has to supply the
lanyards.
£2,500 per show for lanyards
£1,500 for badges
Delegate Bag Sponsorship
The opportunity is to sponsor the
show bags that will be displayed at
the entrance to the Care Show.
• The sponsor’s branding will be printed
on one side of the bags. Subject to the
sponsor approving a proof from the
Care Show team.
• Includes an insert in the bag.
£1,795 for Care Show Bournemouth
£2,995 for Care Show Birmingham
Insert in Delegate Bags
One insert no larger than A4 in size
weighing no more than 50 grams per
item.
• Inserts to be supplied by sponsor.
£995 per insert per show
You Are Here Boards & Floorplan
Sponsorship
The opportunity is to sponsor the
floorplan that appears in the Preview
Guide, the Event Guide and the ‘You
Are Here’ Boards onsite.
• The sponsor will receive branding on
the floorplan.
• The sponsor’s stand will be highlighted
on the plan.
£2,500 per show
Product Placement
The opportunity is to have the
sponsor’s products placed in the show
entrance and/or around the show
floor.
• Subject to agreement from organisers,
health and safety and venue.
£995 per item
Overall Show Sponsorship
The opportunity is to be denoted as
the Care Show Official Sponsor for
one Care Show.
• Includes branding on all marketing
material be it printed or digital with
sponsor listed as The Show Sponsor.
• Also includes:
- 1 x E-shot Sponsorship
- 1 x Website Button Advert on all sections
- Entrance & Registration sponsorship
- 1 x Seminar Theatre Sponsorship
- 1 x 4x1m Entrance Floor Tile
- 1 x Insert in Delegate Bags
- You Are Here Boards & Floorplan
Sponsorship
£14,995 per show
All prices are subject to VAT
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