> The company 3D ltd. Certifications > Services Consulting Design and graphics Holographic origination electroforming recombination uV recombination – The new technology embossing > products Shims Foils labels The application and transfer of holograms unique-marking - A new technology large format shims with drop-ins or microtext > Holography A diversity of holographic effects Special security features and effects Optical effects Swissgram ® - unique holographic security solution Highspe3d holography ™ identification levels > High security Holograms for high security applications Banknotes > product & brand protection Options and arguments > Smart solutions label Design injection molding - nanostructured plastic surfaces kryptolens ™ - A unique covert feature kaleidocode ® - Holographic barcodes nanothentic ® - protect your Customers > nano- & microtechnology Origination of 3D microstructures Thin film patterning/ high resolution marking unique 3D microstructuring > Decorative packaging eye-catching effects eye-catching effects combined with security features The Company ✴3D ltd. Founded 1989, 3D AG is one of the world’s leading companies in the production of holographic security features for: • • • • high security: bank notes, passports, driving licenses, ✴Certifications documents, tickets, coupons, vouchers 3D AG is a certified security hologram manufacturer and product and brand protection: etiquettes, labels, hangmember of: tags, hot embossing foil functional surfaces: injection molding, solar cells, lCD • intergraf CwA 14641 : 2009 screens, light guiding, antireflection layers • iHMA – int. Hologram Manufacturers Association decorative patterns: refined packaging for sales promo• iCC-CiB – int. Chamber of Commerce- Counterfeiting tion and security intelligence Bureau 3D AG produces classical handcrafted holograms in house; from the graphic creation, to the exposure of the hologram, the electroforming and recombination of the shim, and the finished label. in addition, 3D has a collection of over 600 diffractive patterns, many of which have been licensed by important foil converters. • • • SVi - Schweizerisches Verpackungsinstitut Swiss label iSO 9001 : 2008 As one of the only independent and privately held companies in this industry, 3D AG realizes important projects. The need to protect documents, products and packaging will continue to increase, especially classical holography creates a variety of difficult to copy designs as unbeatable visible elements. Foils Shims Consulting labels Design and graphics Holographic origination embossing electroforming recombination 3 Services ✴Consulting Holography is a world of opportunities for everyone: the marketing manager looking to promote his product to remain one step ahead of the competition, the pharmaceutical manufacturer interested in securing his product against counterfeiting and tampering, or the foil company looking for the most innovative promotional and packaging solution. To find the perfect hologram and the right combination of security elements for a specific need is a core competence of 3D AG. A team of experienced holographic specialists will create the solution that meets the customer’s needs and exceeds the expectations. ✴Design and graphics The process of producing a custom-made hologram begins with the design in the graphics department. 3D AG’s graphic specialists will work closely with the customer to transform a creative idea, graphic representation, or a model into the perfect hologram. ✴Holographic origination A hologram is in essence a recording of the interference of coherent light waves created using laser light and precision optical techniques. This is the actual stage where the hologram is made. The custom artwork designed by the graphics department is transformed into a hologram with the classical handcrafted method in the laser equipped processing laboratory. The expert holographers create and combine the necessary holographic elements for the final hologram. 4 ✴electroforming The holographic image is transferred onto a nickel shim in a galvanic bath. Thus, a durable metal replica of the holographic image is created as a tool for mass production. 3D AG has state-of-the-art electroforming capabilities; enabling high precision replications into nickel shims of almost any nano- or microstructures. These electroformed plates are widely used for over 20 years in the holographic industry for foil embossing, uV-embossing and casting, metal stamping and injection molding. in addition, 3D AG provides electroforming services to an increasing number of universities and independent research institutes for the generation and evaluation of nano- and microstructures for many applications. SHiM SpeCiFiCATiOnS: SiZe Shims usually are up to 1200 mm x 1200 mm but can be made up to 2000 mm x 1200 mm on request. The thickness ranges from 25 micrometers up to 10 millimeters. MeTAl prOperTieS pure nickel, hardness approximately 200-300 HV, weldable, no internal stress. BASe MATeriAlS nickel can be electroformed from various flat substrates, such as nickel, brass, copper, steel, stainless steel, glass, pMMA, pC, epoxy-resins, titanium etc. r&D for electroforming is another of 3D AG’s core competences, new technical processes are continuously explored. Almost all development work is being done in-house and a network of specialized companies and research institutes is available. ✴recombination Holographic images as well as nano- and microstructures are recombined to produce large format master shims up to 1200 mm x 1000 mm. recombined images can be either joined together to produce endless holographic images, such as diffractive patterns, or separated to accommodate hot stamping or die cutting needs. 3D AG has special know-how and owns exclusive equipment for the step-and-repeat replication of various types of surface reliefs. Between each recombined single cell area, it is possible to create a small overlap or a gap, depending on the requirements of the application. recombination layout types During this process, registration marks can be added for subsequent foil finishing operations. 5 ✴uV recombination – The new technology 3D AG masters the mechanical recombination as well as the uV recombination in house. Mechanical recombination uV recombination recombination layout Types wallpaper or as “patches/stripes” wallpaper or as “patches/stripes” Suitable Surface reliefs From submicron gratings up to approximately 50 Micrometers depth From submicron gratings up to and bigger than 50 Micrometers depth Active Area Maximum active area to be recombined Maximum active area to be recombined is 914,4 mm x 762,0 mm is 1200 mm x 1000 mm Single Cell Size From 5 mm x 5 mm up to 152,4 mm x 152,4 mm From 5 mm x 5 mm up to 152,4 mm x 152,4 mm Single Cell Shape Various shapes possible, e.g. square , rounded, triangular etc. Various shapes possible, e.g. square, rounded, triangular and free forms etc. (perfect stitching down to 50 micrometers) ✴embossing production of nano- or microstructured foils in this final stage of hologram production, the nickel master shim is mounted on the embossing machine to produce the final product. 3D AG is a competent partner in mechanically transferring nano- and microstructures onto many different kinds of foils. whether you require the hologram as self-adhesive labels or as hot-stamping foil, we provide a large selection of foils for specific promotional and security needs with very efficient lead times. The hot embossing of foils is an efficient and cost effective way to replicate nano- and microstructures in large quantities. Technical indications for the embossing process Starting with a master-structure (for example a silicon wafer) that 3D AG replicates and if needed also recombines (multiplies) a nickel shim is produced. To emboss the foils with such a shim a hard embossing machine is available. 6 OpTiCAl AppliCATiOnS nanostructured surfaces are used for diffractive patterns, anti-reflective surfaces as well as to boost the efficiency of optical systems. FluiD TeCHnOlOGy nanostructured surfaces can be used for the control of the absorption of moisture on surfaces. pArTner neTwOrk 3D AG has an intelligent network of partner teams in research facilities that can be used for consulting in the development of nano- and microstructures from the design up to the mass production process. products “Our line OF prODuCTS iS DeSiGneD TO SATiSFy CuSTOMer neeDS in eVery MArkeT SeGMenT: FrOM FOil MAnuFACTurer THrOuGH reTAiler TO enD-uSer.” ✴Shims DeSCripTiOn: A durable nickel replica of the holographic image produced using our unique galvanic technology used to produce the image in mass quantities. The original replica, or master shim, is kept in-house at 3D AG. From the master shim, both sub masters and production shims will be produced. production shims are used for the actual embossing of the holographic images into foil. we can meet your exact requirements by providing shims ✴Foils of the desired size and thickness. DeSCripTiOn: Foil embossed with holographic images, as well as with diffractive patterns. we can meet your exact TArGeT uSer: nickel shims of 3D AG holographic images requirements by providing foils in various sizes, colors, and and diffractive patterns are sold to large foil manufacturers thicknesses. and label producers, as well as to security printers. These users require nickel shims for the production of holographic TArGeT uSer: Most end-users do not have the capabilities to foil and embossed labels in large quantities. apply hot stamping foil directly to their own products. label converters, printers, and packaging manufacturers are therefore significant users of hot-stamping label stock. ✴labels DeSCripTiOn: Self-adhesive (peT) foil, which is embossed with holographic images and die cut in various sizes and shapes, to the customer’s specifications. TArGeT uSer: The end-user interested in holographic labels for securing and/or promoting his or her product. ✴The application and transfer of holograms A vital consideration is how to fix the hologram to the product. paper-based documents such as banknotes, checks, vouchers, and tickets lend themselves well to diffractive security features which are applied using hot-stamping foil technology. labels can be attached manually or with an automated machine process. ✴unique-marking - A new technology unique-marking is a new technology jointly developed by Variszit and 3D AG. it is now possible to apply holographic and non-holographic markers directly to the product now not only on flat surfaces but also on round or curved surfaces. This is possible inline, easily added to an existing manufacturing process in high frequency (over 60 strokes per second) for mass production. This non-conventional unique-marking application does not require any tooling and is therefore very cost effective. 7 ✴large format shims with drop-ins or microtext Shim with rainbow and drop-ins Shim with rainbow and microtext SHiM SiZe 800 mm x 1000 mm SHiM SiZe 800 mm x 1000 mm SHiM THiCkneSS 0.3 mm SHiM THiCkneSS 0.3 mm BACkGrOunD rainbow, cracked ice or other pattern originated by 3D or delivered to 3D BACkGrOunD rainbow, cracked ice or other pattern originated by 3D or delivered to 3D DrOp-in of custom designed elements over the whole shim per customer requirements MiCrOTeXT FOnT HeiGHT 0.015 mm - 0.050 mm SiZe OF DrOp-in 3 mm x 3 mm up to 150 mm x 150 mm pOSiTiOninG ACCurAnCy +/- 0,1 mm 8 MiCrOTeXT FOnT line THiCkneSS 0.003 mm - 0.005 mm MiCrOTeXT GriD 20 mm over the whole shim Holography ✴A diversity of holographic effects 2D: This hologram type is based on a graphic image, in which all elements are recorded on one optical level (substrate layer). Gratings and microstructures produce high diffraction efficiency, brilliant colors and dynamic effects. 2D/3D: in comparison to the 2D hologram, where all optical information is stored on one level, the graphical elements of a 2D/3D hologram are separated from each other and placed on several different, superimposed layers, providing a sense of optical depth (parallax effect). Combinations with three-dimensional objects in the background are also possible. 3D: This hologram is created by holographic exposures of one or more real physical three-dimensional objects or starting from computer generated images (stereogram). in case of object recordings, a 3D hologram portrays the object in a 1:1 scale. The strong sense of depth distinguishes this hologram from others; however, for optimal viewing conditions, a direct and pointed source of light is recommended. 3D/2D: This hologram combines a 3D hologram with a 2D hologram, the 2D component being in the background. The 3D component shows the original object on the foreground either as in true scale or as a stereogram, the 2D component is always taken from a graphic image. ✴Special security features and effects Hidden features: Covert information which is integrated into the hologram during the origination process and which can only be revealed with a special reading device, under specific wavelengths. Black and white Switch: A novel optical effect consisting of an achromatic 3D hologram switching in distinct areas between white and black when turning the hologram at 90 degrees. This used increasingly as a special security feature - hard to imitate and easy to check. Key and lock system: Special digital watermarking, based on lines or other graphical elements, containing a hidden information which can be revealed with special screens. KryptolensTM : A new high security covert feature is the result of a development between 3D AG and Jura JSp. To verify the hidden kryptolens elements, a special decoding lens is needed (for detailed description continue to “smart solutions” section). Liquid Crystal “Zedgram”: A novel security solution, where special types of invisible liquid crystals are incorporated into the holographic foil, in order to create hidden information. The information can be read out with the aid of a polarisator. Nano- and microtext: Microtexts are text elements with a height between 40 and 100 micrometers. with “nanotext” one understands text elements, which have a font size in height smaller than 25,4 micrometers. Both types of text are too small to be read by the naked eye. Security guilloche: Static or dynamic guilloche designs, which are also used in security printing. They are added to the design, and especially can be used for shares and certificates. 9 ✴Optical effects Asymmetrical gratings: with asymmetrical gratings, as a line shape or as surface areas, the protection against forgery is increased additionally. Special optical effects can be achieved. 3D dynagram: A kinematic sequence of fine-lined guilloche patterns superimposed on specific regions of an image. The patterns are optically designed in such a way to appear to rotate or to blossom as the hologram is tilted. The dynamic movements are well visible also under poor lighting conditions. Diffractive patterns: 3D AG is known in the holographic industry as having the largest and most popular selections of diffractive patterns in the world. we are eager to consult with you on designing new diffractive patterns to meet your specific needs. Dot matrix: The continuous rainbow effect of this 2D hologram results from microscopic holographic dots, which diffract light through a range of angles. Holograms made using this technique perform excellently under a variety of lighting conditions. Dot Matrix can be combined with classical 3D holograms, providing a wide range of possibilities for new and interesting holographic effects. Dynamic effects: Motion effects, are realized with lines, dots and other micro geometric forms. E-beam nanostructures: produced with electron beam lithography. High-resolution diffractive and non diffractive nanostructures, lens structures, prismatic and other structures are used to achieve special optical effects. A resolution of up to 500’000 dpi can be reached. Flip effect: Two superimposed images that provide an effective “image flip”, where a tilt of the hologram reveals either one or the other image. Holographic lens structure: new and unique, holographically originated gratings evoke a lens effect, available in line shape or as areas. Lenticular effects: lens arrays or cylindrical lenses are being used to produce dynamic images, similar to a holographic stereogram, but without holographic recordings. lenticular effects are becoming more and more popular both for brand protection and decorative applications, due to the fact that the resulted optical effects can be checked easily and give a sensation of depth and movement at the same time. Stereogram: This is a special type of a 3D hologram –also called “Multiplex hologram”- consisting of several images; the result is a moving effect or image sequence. Stereograms can be produced in black and white or in color. True color 2D-Holograms: A graphical image (e.g. based on a photograph of any object), through the right combination between grayscale and color mix turns the image holographically to appear real. 10 ✴Swissgram ® - unique holographic security solution we have developed the unique Swissgram ® for you to protect your products. Swissgram ® allows you to increase the protection against forgery. This inimitable customizable combination of security features lets you decide the depth of security you need to protect your products and documents. what makes the Swissgram ® unique! it protects your products or documents in the most secure and versatile way. Additionally, visual effects enable the possibility for your clients to differentiate an original from a fake at the «point of Sale». Thus, the different possible levels of security offer an effective protection against forgery. To underline the uniqueness and to elevate the standard of security features, we offer everything from the layout design to the finished label in house. you define your requirements – we realize the solution! lens structure 3D hologram with one level 3D hologram with three levels stereogram black/white hidden feature (laser pointer) dynagram (dynamic effects) key and lock system 3D hologram with one level and two colors 2D/ 3D hologram microtext matt- and special structures e-beam structures nanotext asymmetric grid security guilloche hidden feature (laser pointer) 3D hologram with one level 2D real color hologram 11 ✴Highspe3d Holography ™ 3D AG has developed an origination system to efficiently produce low cost holograms with short lead times, which opens an entirely new dimension and many applications for holography. Compared to standard classical holographic origination, the initial costs are low due to a straightforward production process. yet it is possible to incorporate the advantages of classical holography, with its successful microstructures providing high security protection against counterfeiting. The integration of security features allows high resolution including any kind of microtext or images. in combination with 3D AG’s wide range of background designs, from diffractive patterns, rainbow structures or even 3D effects, 3D AG has endless possibilities in creating HighSpe3d holograms. Furthermore any artworks or fonts from a digital source can be used conveniently and trouble-free. positive or negative versions of the originated images may be generated, similar to photography. lArGe FOrMAT HOlOGrAMS From a single image of a 2D hologram up to 350 mm x 500 mm VAriOuS AppliCATiOnS Hot stamping foil, labels (up to 120 mm x 120 mm), paper, board and adhesive materials Matt-white structures: Holographic microstructures break white light into its spectral colors (rainbow colors). The matt white structures are optical structures, that don’t reflect the spectral colors. These structures can be placed on a rainbow. For example a logo placed on a rainbow background can result in a beautiful optical contrast. ✴identification levels The holographic images can incorporate up to 4 diffrent identification levels, which are superimposed. 1. leVel AuTHenTiFiCATiOn: Visually detectable features by the “naked eye” 2. leVel AuTHenTiFiCATiOn: Visible with small optical magnification or lens structures 3. & 4. leVel AuTHenTiFiCATiOn: Microscope detectable third level features or special customized fourth level security features 12 High Security ✴Holograms for high security applications 3D AG is holding a world leading position in the origination of holographic images for high-security applications, such as banknotes, passports, visas and driving licenses. Holography is an optimal solution for high security applications, given the complexity of its composition and production process, allowing both overt and covert features. Multiple holographic effects can be added and combined to a unique security featured hologram, which no one can reconstruct or imitate. 3D AG has produced high-security holograms for more than 70 banknote denominations used in over 31 countries, thus are present worldwide on billions of banknotes. in order to meet the heightened security standards for the production of banknote holography, 3D AG provides the entire production process – from the first graphic proposal to the embossing tooling in a high security environment. ✴Banknotes Holograms or DOViDs (Diffractive Optically Variable image Devices) are optical microstructures created by laser interferometry, resulting in animated images or patterns. These cannot be effectively copied or reproduced by scanning and color copies and have also proved to be beneficial as an effective recognition feature for the general public. Graphic design in intense cooperation with its customers, 3D AG designed price winning images, matching the overall banknote design. 3D AG is considering that the right combination between graphic design and origination, from the initiation of a new banknote project until its realization, is of paramount importance for the security of the banknote. Origination 3D AG offers the latest optical anti-counterfeiting techniques, a combination of multilevel security elements with a strong aesthetic appearance. 3D AG’s banknote holograms have an excellent reputation for their functionality, exhibiting exceptional clear colors, high brilliancy, clear three-dimensional depth and strong dynamical effects against counterfeiting. 3D AG’s independent services enable you to freely choose your appropriate suppliers of hot stamping foils, security inks, currency paper and the banknotes themselves, to meet your needs. 3D AG, with its extensive experience in the high-security field, can also direct you to the appropriate technological partners. 13 product & Brand protection ✴Options and Arguments Counterfeiting became an unethical but massive “global industry” affecting the profit of manufacturers, brand owners and creating losses to governments; it became the most serious plague and challenge for the future of our economy. Counterfeiting causes the loss of trust from the consumer, affects the quality of the brand and worse, endangers lives. Moreover, counterfeiting does not only concern luxury goods anymore, but almost every product, clothes, medicines, food, electric appliances, spare parts, all are affected. The internet, now a major sales channel, makes it easy to distribute counterfeits uncontrollably. Counterfeiting attacks the heart of our cultural values, the fight against this plague is the challenge for our future. Is “laisser-faire” an alternative? • Counterfeiting is a criminal act, an intrusion in physical and intellectual property and must be prosecuted by the police • excuses for doing nothing: “Anti counterfeiting measures are too expensive” “The decision making process in our company is much to complicated and takes forever” “we do not know which is the indicated solution to our problem against counterfeiting” Something must be done as the risks are simply to big! • • • • • • Financial loss to the company (loss of sales and product liability claims) losses and damages to the clients (financially and physically) Violation of laws and regulatory requirements (loss of taxes and neglecting the consumer protection) neglecting the social responsibility of the corporation loss of image of the company Be prepared, it can get worse and prevention is better than cure What happens if you fight counterfeiting? • • increase in customer confidence that boosts sales and turnover Competitive advantage increases the market share The selection of the right technology is a key success factor! • • • • • • • 14 The consumer must be enabled to differentiate the real product from the counterfeited one The consumer wants to be enabled to easily authenticate the bought product The manufacturer must be able to communicate his measures simply to the market The cost of the anti counterfeiting measures should not be higher then its benefit (cost of 0.1%-1% of the product’s salesprice) The criminal activity of the counterfeiting must be easily identified to increase the risk for the counterfeiters The right solution must be simple, effective and easy to implement The right solution may represent a real added value and can contribute to sales and marketing Currently available technologies: Passive technologies – visible overt features (visible with the naked eye) • • • • • • • Holograms Optically variable inks watermarks paper quality (for example banknotes) rapid change and modification of the packaging lenticular images (lenses producing 3D-effects) Special surface textures with a particular haptic effect Active Technologies – hidden, covert features (only readable with a special reader or tool) • • • • rFiD (radio Frequency identification Devices) – electromagnetic identification Optical identification particles (taggants), for example ink with uV-taggants Chemical identification particles (taggants) are added to the product as trace elements Micro-identification particles (nano-taggants) Mass-coding systems – visually recognizable or machine readable as 1D or 2D barcode • • Digital mass serialization (DMS), each product receives a unique quasi-random number from a database Digital mass encryption (DMe) each product receives a unique quasi-random number that is not stored in a databse The right technology depends on the product and its market. Mostly a combination of the technologies above is applied. Holograms are the most used of the overt visible optically variable elements: • • • • • • • • • • Holograms are used for more than 20 years for brand and document protection The consumer can easily detect the real product and identify a counterfeited product The manufacturer communicates his measures easily to the market The costs usually are low and rarely are higher than 0.1% - 1% of the product value Counterfeits can be easily detected so that the risk for forgers increases Holographic elements can easily be implemented and applied by the manufacturer Holograms usually add value to the product and bring advantages for marketing and sales and also help the positioning of the product. Holograms, depending on the applied security features are difficult to copy or to imitate. Holograms can be easily combined with other technologies. Mass serialisation can be combined for the track and trace function with the hologram for the authentication of the product. Holograms can be registered with the iHMA (international Hologram Manufactures Association) Conclusion Doing nothing is not a solution. with the right measures counterfeiting cannot be completely prevented but it can be taken care that the products are not easily sellable as counterfeits and are easily identified by the trade and consumers. The motivation to produce counterfeits is therefore reduced. if the manufacturer communicates to the consumer about his measures for the prevention of counterfeiting, the consumer confidence increases with resulting competitive advantages against suppliers that do not do anything to protect their customers. prevention is better than cure. 3D AG consults you to find the right solution! 15 Smart Solutions ✴label Design 3D AG has been helping many companies designing labels. A modern label has many functions beyond simple identification of a product. labels can be functional for anti-counterfeiting, brand protection, tamper-evident seals, anti-pilferage seals, etc. Security labels can combine several overt and covert features to avoid reproduction. Adding security printing, holography, embossing, barcodes, rFiD chips, custom printing, weak (or weakened) backings, etc. are elements used for authentication, theft reduction, and protection against counterfeit and are used on iD cards, credit cards, packaging, and products from clothing to CDs and electronics to fight illegal imitations. The newly available software applications for the available mobile phones allow consumers to identify labels easily and read automated 1D and 2D barcodes that direct them to secure websites with their mobile phones. This allows the manufacturer additional customer interaction as well as to identify the location of customers or of the increased appearance of counterfeits. 16 ✴injection Molding - nanostructured plastic Surfaces Given 3D AG’s vast experience in the origination and manufacturing of holograms and holographic labels, 3D AG is the ideal partner in the development and production of nanostructured holographic plastic surfaces that can be transferred directly in the injection moulding process. plastic objects are commonly produced with plastic resins in standard injection moulding machines. 3D AG can complement the injection mold with a nanostructured insert. it is impressive how a holographic color effect can be added to plastic products without any addition of chemistry and solvents which can be dangerous for pharmaceutical and food products. Holographic surfaces on plastic parts are mainly used for: • Counterfeit proofing: An additional production process is usually required for elements preventing counterfeiting. 3DAG’s solution with holographic effects is not only impossible to fake but also integrated in the injection moulding process. • Product enhancement: Holographic colors and effects have a very noble and magical effect on plastic parts. This process has not been widely used and therefore still surprises consumers and the visual impressions induce amazement. This technology can be used to enhance design parts as well as for packaging of watches, perfumes, cosmetics and jewelry. ✴kryptolens ™ - A unique covert feature Jura JSp offers the experience gained in many years of high-security printing and the design of high-security documentation (e.g. passports), also in the area of integrated brand protection, and has come to specialise in highly efficient in-line solutions. Combining the unique technologies and skills, resulted in a new high-security covert feature for holographic images (e.g. labels, hot stamping foils). kryptolens™ is the result of the innovative patent-registered technological development at Jura JSp, the pioneering, distinctive holographic capabilities at 3D AG and can be integrated in any 3D AG holographic design. To verify the hidden kryptolens™ elements, a decoding lens with a special developed frequency is used. This lens, with a filter of a certain frequency, is needed to access the information at different angles of the decoder and making them visible to the human eye. Thanks to the deployment of the most up-to-date techniques, the hidden kryptolens™ elements are invisible and therefore suitable for high-security applications where a covert anti-counterfeit feature is required. potential forgers do not have any indication for the kryptolens™ usage. Via controlled lens distribution, only authorised people can verify the image. kryptolens™ is easy to communicate with operators along the whole distribution chain. it is an extremely sophisticated anti-counterfeit tool, combining the advantage of 3D AG’s holographic diffractive structures (i.e. clear colours,high brilliancy, 3D depth, dynamics) with a distinguished second level covert security feature for additional information or product authentication. 17 ✴ kaleidocode ® - Holographic Barcodes The problem and the risk! Any conventional printer can print fake barcodes as labels. in shops these can be stuck over the existing barcodes. Then at the cash point, the wrong price will be scanned, registered and paid. it represents a dangerous threat and unnecessary risk to only rely on the conventional barcodes. The bottle for 19.95 now reads 9.95 Two bottles with two different prices Barcodes can be read very easily The solution of 3D AG – kaleidocode ® 3D AG has developed special holographic, secure barcodes that make it impossible to counterfeit for fakers. The kaleidocode ® protects your price, your product, your brand and your income – for a reasonable price. Applied to the product or it’s packaging, the tamper evident kaleidocode ® can not be removed without seriously damaging the barcode information.The kaleidocode ® can easily be recognized by the cashier and the buyer as a special safety feature. This delivers the security that the product and the barcode are an original and not a fake. identification The desired information is stored in either 1D- or 2D-Barcodes, therefore is machine-readable and can be read by commercially obtainable scanners. Combined with holographic security features the eye catching kaleidocode ® therefore not only makes your product more attractive but also secures it. Track and Trace The kaleidocode ® is available as self-adhesive labels from 15 mm x 15 mm until approximately 120 mm x 120 mm, as well as hot embossing foil and a combination of hot embossing foil on paper self-adhesive etiquettes. Depending on the product price segment, the kaleidocode ® is suitable for orders from approximately 1000 labels with the same Code-Content. in addition, the kaleidocode ® labels can be numbered with a laser or a simple thermotransfer print. Tamper evident kaleidocode ® enables an accurate tracking of physical objects and is a secure and reliable trait for the manufacturer, the distribution and the end user. Data protection with kaleidocode ® it is possible to reliably protect alphanumeric data with holography, and this on multiple levels of security: hidden, obvious and machine-readable attributes. This unique combination makes kaleidocode ® a versatile multifunctional security feature to secure and protect important information on your products, documents or dangerous goods and more. 18 The right price VeriFy eASily AnD SAFely wiTH yOur pHOne ✴ nanothentic ® - protect your Customers! The code that protects you and your clients from counterfeits! 3D’s nanothentic ® is an intelligent combination of holography with a serialization of the product. every product is marked with a unique and singular random serial number without logical sequence. These codes are generated just for these products and are not used by anyone else and are also not stored in a database that could be hacked. Checking of these unique serial codes is easy for the trade and the customer, it can be done reading the code with a mobile phone or typing in the code to be sent by SMS or directly on the manufacturer’s website to create further costumer interaction. This allows not only to a track and trace the product but can also deliver to the manufacturer a large variety of information that can be used by the marketing division to evaluate consumer behavior. The location of the checking customer can also be detected to allow the geographical identification of counterfeiting problems. The combination with a hologram yields additional security. The hologram can be customized according to your specific wish and additional security features can be added. The label can be made tamper evident and also be hidden with a scratch off rubber layer. For some applications it even makes sense to add a second number, one for the trade and one for the enduser. Below we introduce a possible label, which can be stuck outside on the packaging. it enables the client to track and trace and in combination with holographic security features also to check the authenticity of the product. nanothentic ® - there is no better customer retention, the clients will be grateful! Nanothentic 12 mm x 12 mm 22 mm Nanothentic 100% 14 mm 84 mm 32 mm 60 mm 22 mm 19 nano- & Microtechnology OriGinATinG AnD upSCAlinG MiCrO- AnD nAnOSTruCTureD SurFACeS FrOM THe lAB SiZe TO inDuSTriAl DiMenSiOnS THrOuGH MiCrO- AnD nAnOTOOl enGineerinG, DeVelOpMenT AnD prODuCTiOn. 3D AG covers the whole value chain beginning with the Origination of 3D microstructures, the electroforming process of small area functional structures, the duplication of these structures up to the ready-made precision micro- and nanotools to be used in roll-to-roll or injection moulding processes. Our continous efforts in research open new possibilities for the industrial use of nano- and microstructured functional surfaces. These technologies have been used mainly by the lighting industry, mobile phone manufacturers, lCD- screenmanufacturers, pharmaceutical companies, packaging foil companies, solar cell manufacturers, research institutes, printing companies, injection molding companies, etc. ✴ Origination of 3D microstructures • • • • • • • • • 20 High degree of freedom in micro structure engineering repeating arrays, density variation matrix, gradually changing features individual Geometry size x/y: 5 µm – 1000 µm Feature height or depth z: 0 – 150 µm wall angles and slopes α: 0° – 85° High aspect ratio features (2:1) Optical surface finish (rMS < 20 nm) 100% fill factor (any packaging, e.g. hexagonal, square) large area processing (proven up to 1900 mm x 1400 mm) prism array Variable feature distribution lens array Free form ✴ Thin film patterning/ high resolution marking • • Demetallisation with 3 µm resolution Micro marking with 2 µm line width Demetallisation of Aluminium on peT Aluminium on peT ✴ unique 3D microstructuring ultra high depth definition (<100 nm) Highly defined surface topography (1 km = 1 µm) 21 Decorative packaging ✴ eye-catching effects A core use for holography has always been decorative packaging. The eye catching effects can make products look more attractive with holographic patterns. This has been used for all products that are sold in a competitive environment mainly to increase the shelf attention and for customer displays. 3D AG is known in the holographic industry for having one of the largest and most popular selections of diffractive patterns in the world. These patterns are ideal for the packaging of many different types of products, as well as for a multitude of other uses such as: in the lettering on a birthday card, on the cover of a book or compact disk, in jewelry, and in magazine advertisements. The perfect way to keep one step ahead of your competition. The new technology of uV-casting made it possible to transfer holographic layers of uV on the packaging, no more film is needed and the cost became very accessible. 3D AG excels in designing and making large format tools to uV-cast such patterns. ✴ eye-catching effects combined with security features The present trends also show the combination of holographic patterns with security features like secure 3D holograms or micro text making the packaging also vital to defend against the increasing pressure from counterfeiting. As an example, the cigarette industry is a large customer for security enhanced decorative packaging. The combined need to increase the shelf attention as well as the demand to make the counterfeiting of cigarette packages more difficult can be fulfilled at once with the right combination of decorative elements (rainbow, pillars of light and cracked ice) and security elements (holograms, microtext, lenticular structures). 22 3D AG Lättichstrasse 4a P.O.Box 2155 CH-6342 Baar Switzerland Phone +41 41 768 25 25 Fax +41 41 768 25 55 [email protected] www.3dag.ch
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