1. No category

???
Accor Development in Greater China (including
Mainland China, Taiwan, Hong Kong and Macau)
Sofitel Wanda Beijing
12345
Your contacts - China
Gaurav Bhushan
Chief Development and Investment Officer Asia Pacific
Contact by mail
+65 6408 8888
Raymond Tong
Head of Development
Contact by mail
+86 21 6119 9881 or +86 137 0160 1333
Wayne Li
Head of Development
Contact by mail
+86 21 6119 7755 or +86 158 2156 5879
Accor Development in China (including Mainland China, Taiwan, Hong Kong and
Macau)
Accor was one of the pioneering international hotel management companies to enter China in 1985.
With 28 years of development experience in the country, we have established strong relationships
with our local partners and now operate more than 130 hotels and 33,000 rooms in 48 cities in
Greater China.
This growth has seen Accor build up a diversified portfolio of 8 different brands – Sofitel, Pullman,
MGallery, Grand Mercure, Novotel, Mercure, ibis Styles and ibis – covering the full spectrum of
markets from luxury to economy.
Accor.com - Franchise and Management - 12/17/2014 - 19:09
To support the tremendous growth in demand for economy hotels in Greater China, Accor is actively
pursuing franchise opportunities, supported by full management mode and an innovative "manchise
agreement" concept for ibis hotels that offers the best of both franchise and management
agreements.
Throughout Accor’s 28 years of operation in China to date, Accor has developed a strong
understanding of the China hotel industry and the specific expectations of the Chinese traveler.
Accor has built upon this expertise in the development of the new Grand Mercure brand, tailored for
China, providing a fresh yet familiar hotel experience for upscale travelers throughout the country.
The Grand Mercure brand provides Accor with a fresh platform for organic upscale expansion
throughout the country.
The opportunity for organic growth in the upscale hotel segment in China is one of the largest in the
world. Accor’s tailor-made Grand Mercure product has already garnered great support from hotel
owners. Today, Accor operates 14 Grand Mercure hotels in the country and the development team
has so far confirmed commitments for an additional 15 hotels.
Accor’s rapid growth has been driven by a talented local team based in Shanghai, together with
strong regional organizations that provide the hotel network with the necessary support.
As one of the world´s biggest hotel operator, Accor offers customers and investors expertise
acquired by managing more than 3,500 hotels worldwide over the past 45 years and by franchising
more than 800.
Based in Shanghai, the China team has deep local roots in the country. They are constantly focused
on delivering superior hotel performance thanks to:
- A best-in-class, all-encompassing central reservation system.
- A global sales force, with 700 sales representatives based in 34 countries.
- Leading edge revenue management systems and expertise.
- Unrivalled operational excellence.
- World-class technical support in hotel construction or conversion.
In 2014 Accor signed a strategic partnership with Chinese group HUAZHU, creating a hotel giant in
China of over 2,000 hotels, with a portfolio comprising different brands and the country's first hotel
pipeline.
> More information
English
???????????????????????????
Sofitel Wanda Beijing
Accor.com - Franchise and Management - 12/17/2014 - 19:09
12345
Raymond Tong
Head of Development
Contact by mail
+86 21 6119 9881 or +86 137 0160 1333
Wayne Li
Head of Development
Contact by mail
+86 21 6119 7755 or +86 158 2156 5879
???????????????????????????
?????1985??????????????????????
???28??????????????????????????????????48??????130?????33,000?????
??????????????8???????????????????????????????????????????????????????????????
???????????????????????????????????????????????????????????
”Manchise??”????????????????????????”??????”??
?????????28?????????????????????????????????????????????????????????????????????????????????????????????
????????????????????????????????????????????????????????????????????13??????15????????????????
?????????????????????????????????????????????
????????????????????????
2010????
????????????????????“????????”
2011????
?????????????????????“2010????????”???????????“???????????”??“2011 TTG??????
”????????????????“?????????????”
2012????
??????????????????????????“??????????”???????????“??????????????”? ??9
?????????????????“2012 ??????????????”??“2012 TTG ??????
”????????????????“?????????????”????????????2012“????”???
???????????????????45???????3500???????800???????????????????????????????????
??????????????????????????????????????????
- ??????????????????
- ????????????34????700??????
- ?????????
- ???????????
- ??????????????????
2012???????????22????4700???????????????????????????2014???????????25???2015??????????????????400??
Accor.com - Franchise and Management - 12/17/2014 - 19:09