1. sports
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Brett FAvre
Minnesota Vikings logos, marks, and colors
Artwork provided for reproduction must NOT be altered
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Minnesota Vikings. Contact Vikings marketing at
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e.J. Henderson
FrAn tArKenton
2009 MINNESOTA VIKINGS
MAN OF THE YEAR
Dear Minnesotans,
For Minnesota Vikings fans and the entire Vikings organization, 2009 was a year to remember and was
highlighted by one of the most exciting seasons in franchise history. With a 12-4 regular season record, our
2nd consecutive NFC North Division title and an appearance in the NFC Championship Game, we believe the
Vikings took another step toward the ultimate goal of becoming a championship-caliber team built for longterm success.
As excited as we are about the on-field success, please know that our goal of creating a championship
organization in Minnesota transcends the boundaries of a football field and extends into the community.
Austin, MN
Philanthropy and commitment to community are core values of our family and the Vikings organization. We
are passionate about combining our desire to make a difference in people’s lives with the Vikings rich history
of civic involvement. Our players, coaches and staff volunteer their time each year to make a difference in the
Minnesota community and that is a source of pride and inspiration for our ownership group.
In addition to donating our time, the Vikings give generously to many charitable causes. Our devotion to
giving continued this past year in several forms, such as the Minnesota Vikings Summer Lunch program,
NFL Play 60, numerous children’s hospital visits and many other initiatives.
Another vital component of our commitment to community is the Vikings Children’s Fund (VCF), the charitable
arm of the organization for players, coaches, cheerleaders, staff and their families. The VCF allows the entire
Vikings organization and our supporters to focus their support to help children. Since its inception in 1978,
the VCF has raised more than $9 million and has donated more than $5 million to the University of Minnesota
Department of Pediatrics.
As dedicated members of the Minnesota community, we pledge to continue to use our influence to make a
strong and direct impact in this great state. Building an NFL roster is an endless endeavor, and so too are our
efforts to make a positive impact on the quality of life in our community.
Marshall, MN
Please enjoy reading about the wonderful ways the Minnesota Vikings have touched our community this past
year. Thank you for your support!
Zygi Wilf, Mark Wilf and Sidney Rice visited
greater Minnesota as part of the Vikings “You Made
The Team” Community Tour to Greater Minnesota.
Sincerely,
Zygi Wilf
Owner/Chairman
Mark Wilf
Owner/President
tABLe oF contents
Vikings Children’s Fund ................................................................... 2-6
Coach Childress-Special Guests ......................................................... 7
Playground Build ............................................................................. 8-9
Veterans .......................................................................................... 10
Community Outreach .................................................................. 11-17
Civic Support ................................................................................... 18
Vikings Man of the Year – E.J. Henderson .......................................... 19
Youth Football ............................................................................. 20-24
Cheerleaders and Viktor the Viking .................................................... 25
Vikings Women’s Organization .......................................................... 26
Volunteer Grants .............................................................................. 27
Gridiron Gallop ................................................................................ 28
Community Tour/Board of Advisors .................................................... 29
We give thanks and photo credit to the following who were instrumental in producing our
Community Playbook: Scott Theisen (front cover-E.J. Henderson), Jeff Wheeler (front cover-Brett
Favre), Adam Bettcher, Craig Dirkes, Paul Emmel, Kimberly Fields, Clifford Gibbs, Rick Kolodziej,
David Krichavsky, Alison Lea, Lifetouch, Brad Madson, Bob McNamara, Minneapolis Downtown
Council, Jana Noonan, Craig Odegard, Mary Tan, Steve Smith, Kim A. Taylor, Tom West and Mike
Wobschall. Written and produced by Brad Madson, Mike Wobschall and Mary Tan. Designed by
Farmyard Design and printed by Bolger Publications.
ALS Association of Minnesota
Prior to the Chicago Bears game, Vikings owners Lenny Wilf, Mark Wilf and Zygi Wilf (L to R) presented ALS Association of
Minnesota Executive Director Sue Spalding with a check for $10,000. The disease has impacted Vikings alumni Orlando Thomas and
Wally Hilgenberg. Members of their respective families were on hand as part of the presentation. “The ALS Association appreciates not
only the generosity of the Wilf family and the Minnesota Vikings for their financial support of those living with ALS, but the opportunity to
spread ALS awareness to a greater audience throughout Minnesota and the country. The Minnesota Vikings support is key to helping us
find a cause and cure for ALS,” said Spalding.
WHAt tHe coMMUnity sAid ABoUt tHe 2009 viKinGs...
“Owner Zygi Wilf, Visanthe Shiancoe and Sidney Rice were a big hit
as they interacted with over 400 kids that attended the program.
They displayed a strong passion for giving back to the community
as they encouraged the kids to get up and be active for at least 60
minutes per day. They’re on target with the YMCA’s effort to engage
kids in active play to curb the increasing rate of childhood obesity.
I applaud their effort to inspire kids to get more physically active.”
– Mark Bjorlie, YMCA of Austin
“We are proud of our partnership with the Minnesota Vikings for
so many reasons. From the staff and players’ enthusiasm
around the Vikings Children’s Fund Summer Lunch Program,
to the excitement surrounding the Taste of the NFL, the Vikings
organization as a whole is making a tremendous impact on the lives
of our hungry neighbors. We look forward to continued success in
the coming years.”
– Dawn Marie Nelmark, Second Harvest Heartland
Haiti Earthquake Relief
Generous Vikings fans donated more than $7,500 to The Salvation Army
“Haiti Relief Fund” prior to the Dallas Cowboys playoff game at Mall of
America Field. “Vikings fans inspired us with an outpouring that helped us
rush aid to Haiti,” said Major Darryl Leedom, Commander of the Twin Cities
Salvation Army.
“Brett Favre’s impact on our community has been tremendous, not
only for his superb athletic prowess on the field, but also for the way
he utilizes his opportunities off the field to work with organizations
like the Make-A-Wish Foundation® of Minnesota. He generously
offers his time and understands the value that joy holds in the lives
of our wish families.”
– Barb Koch, Make-A-Wish Foundation of Minnesota
“The Minnesota Vikings have been a valuable partner to the City
of Brooklyn Park. The team has proven itself time and time again
that it’s an inspiration on and off the field. From the players helping
us build a brand new playground at Crest View Elementary, to
tight end Visanthe Shiancoe taking the time to spend Christmas
with local children, we know the Vikings are not just your ordinary
professional sports team. It’s a world class organization that cares
about its communities.”
– Mayor Steve Lampi, City of Brooklyn Park
“The Minnesota Vikings are a tremendous health and wellness
partner. Midwest Dairy is active in schools because our dairy
farmers are committed to teaching kids about good nutrition and
being active. The Minnesota Vikings have the same commitment to
the children of Minnesota. Through the ‘Eat Right, Get Movin’ with
Viktor School Assembly Program, Viktor the Viking and his friends
brought the healthy eating and activity messages of the ‘Fuel Up
to Play 60’ program to more than 21,500 Minnesota students
this school year. It’s a fun and educational way for the Vikings and
Midwest Dairy to get Minnesota kids excited about physical activity
and eating healthy.”
– Mike Kruger, Midwest Dairy Association and Council
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steve And LAndyn HUtcHinson
Hosted tHe HoLidAys
Vikings Children’s Fund
“The Minnesota Vikings have been wonderful team members in the health
and healing of our patients and families. The morale boost that our children
and parents receive when the Vikings visit has an immense impact on their
battles with illness. Thank you for your continued support.”
– Aaron Friedman, M.D., Pediatrician-in-Chief,
University of Minnesota Amplatz Children’s Hospital
A trAdition oF GivinG
The Vikings organization will reflect on its past frequently
in 2010 as the franchise celebrates its 50th season. What
won’t be lost in this celebration, though, is the future. And
the organization realizes the key to our future is the wellbeing of our children.
Ben and Abby Leber continued to lead the season-long
player and Vikings Women’s Organization (VWO) visits to the
University of Minnesota Amplatz Children’s Hospital. Heath and
Julie Farwell were regular participants as well.
A crucial component to the Vikings commitment to
community has been its work with children. In an effort to
further emphasize its desire to making a positive difference
in the lives of children, the Vikings organization established
the Vikings Children’s Fund (VCF) in 1978.
The VCF is a means for Vikings players, coaches,
cheerleaders, staff and their families to focus their
community support on helping children. Since its inception,
the VCF has raised more than $9 million to give back to
those in need. This past year, the VCF donated $205,000
to the University of Minnesota Department of Pediatrics,
increasing the total support to more than $5 million.
Eric Frampton, Husain Abdullah, Heath Farwell, Ben Leber,
John Sullivan, Sage Rosenfels and VWO members posed for a
photo before visiting the children.
To learn more about the VCF – or to make a donation –
please contact Patrick Leopold at (952) 828-6500. If your
charitable organization is interested in applying for a VCF
grant, log on to www.vikings.com to download a grant
application form.
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Pat Brown, Ian Johnson and Ben Leber met a young
Vikings fan.
For the fourth consecutive year, Pro Bowl offensive lineman
Steve Hutchinson and his wife, Landyn, made the Holidays
a little more enjoyable for children by hosting an early
Thanksgiving meal as well as providing a Holiday meal and
gifts for patients and families.
SU
M
LUNCH PRO
GR
ER
M
A
Summer Lunch Program
M
Vikings Children’s Fund
The Vikings teamed up with Hunger
Solutions Minnesota and Second
Harvest Heartland to launch the Vikings
Children’s Fund Summer Lunch Program
in May. The program helped secure up
to 200,000 additional free meals for
Minnesota children this summer and the
Vikings pledged $92,000 to the effort.
The VCF Summer Lunch Program
helped expand the USDA-sponsored
Summer Food Service Program by
approximately 14%, with the goal of
serving 1.6 million meals.
Ray Edwards, Tarvaris Jackson and Jayme Mitchell, along with Commissioner of the
Minnesota Department of Education Alice Seagren, kicked off the Vikings Summer Lunch
program at Cityview Performing Arts Magnet School in Minneapolis.
Second Harvest Heartland staff handed out free nutritious lunches at the King Center in Minneapolis. The youngsters participated in the
Vikings/Jeff Robinson Youth Football Camp at the Center.
The Summer Lunch Program culminated with a VIP visit to Vikings
Training Camp to meet Ray Edwards, Adrian Peterson, John
Sullivan and Madieu Williams. More than 200,000 meals were
provided by the Minnesota Vikings in 2009.
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VCF Special Events
The Vikings Children’s Fund (VCF) is able to raise a
large portion of its funds through fun, fan-oriented
activities. The willingness of Vikings players, coaches,
staff and executives to participate in these events,
along with the passion and charitable spirit of Vikings
fans, allows the VCF to remain generous in its
commitment to benefiting children.
“MillerCoors, our network of Miller Lite distributors and our retail
partners are proud to partner with the Minnesota Vikings and
Vikings Children’s Fund. We enthusiastically support the Vikings
efforts to raise funds that benefit many great charities around
the state of Minnesota and throughout the Upper Midwest.”
– Derrick Smigiel, General Manager, Sales,
MillerCoors
Vikings Blitz Celebrity Server Dinner
Antoine Winfield took part in the Vikings Blitz Celebrity Server Dinner at
Wildfire Restaurant in Eden Prairie. The event raised money for the VCF
and featured several Vikings players and Head Coach Brad Childress.
Bowl with the Vikings
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Garth Brooks
Pat Williams, along with several teammates, Vikings alumni, Vikings cheerleaders and Viktor the Viking,
spent an evening in November visiting with fans and bowling for charity at PINZ Entertainment Center in
Oakdale. This past year’s event marked the 15th consecutive year the Vikings have bowled for charity.
Vikings Children’s Fund Coordinator Patrick Leopold is recognized
by country superstar Garth Brooks for the efforts of the VCF. Brooks
awarded the VCF $18,000 through his Teammates for Kids Foundation.
Ride For Life
In July, the Vikings held their 15th annual Ride For Life Motorcycle Rally, as bikers from starting
neighborhood locations all across the Twin City Metro Area rode 75 miles to Hinckley where they
were greeted by Vikings personnel, cheerleaders and a welcome party featuring live music as well
as food, beverages and prizes.
VCF Special Events
“Total Luxury Limousine is proud to partner with the Vikings organization.
We share the commitment to the community and through the Vikings
Children’s Fund, support the many needs of youth in our society.”
Vikings Children’s Fund
– Dave Murray, President, Total Luxury Limousine
Golf Tournament
The entire Vikings organization gathered at Rush Creek Golf Club in Maple Grove for the 2009
Minnesota Vikings Golf Tournament, an annual event that brings together alumni, cheerleaders,
current coaches and players, staff and Viktor the Viking. The event features many on-course and
post-event activities as well as food and beverages on Rush Creek’s patio and throughout the golf
course. Pictured above are Vikings executives (L to R) Rob Brzezinski, Steve LaCroix, Lester
Bagley, Steve Poppen and Rick Spielman.
Taste of the NFL
A highlighted and successful annual event during Super Bowl week, Taste of the NFL has raised
more than $6.8 million for hunger relief since being established in Minnesota as part of Super
Bowl XXVI. Many NFL cities and states, including Minneapolis and the Vikings, now host their own
celebrity events during the football season to support this great cause. The Vikings 2009 local Taste
of the NFL was held at International Market Square in November and featured appearances from
Vikings alumni, players – including Kevin Williams – and cheerleaders, sample food from 14 top
area restaurants, a silent auction and autograph sessions. Proceeds went directly to the Vikings
Summer Lunch Program.
Arctic Blast
The 15th annual Minnesota Vikings Arctic Blast Snowmobile Rally, an event that features
snowmobile giveaways, an ice fishing pond, outdoor BBQ and other special games and events at
various “Blast Points,” was held at Lake Mille Lacs in February. Current and former Vikings players,
along with the Vikings Cheerleaders, Viktor and team executives, joined fans and Vikings supporters
at the event. Alumni Chris Doleman and Henry Thomas traded stories of battles in the NFL
trenches with Defensive Line Coach Karl Dunbar.
Plaza Wheel of Fun
Prior to Vikings home games, one of the most popular stops on the Plaza is the VCF’s Wheel of Fun
where fans donate to the VCF and spin for various Vikings prizes.
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VIKINGS CHILDREN’S FUND
BOARD MEMBERS
Lester Bagley – Vice President of Public
Affairs/Stadium Development,
Minnesota Vikings
Beth Bennett – Community Leader/
Philanthropist
Brad Childress – Head Coach,
Minnesota Vikings
Debbie Estes – Director, Event Marketing,
Best Buy Co, Inc.
Mike Fiterman – President and CEO,
Liberty Diversified Industries
Dr. Aaron Friedman – Chair, University of
Minnesota Department of Pediatrics
Steve LaCroix – Vice President of Sales
& Marketing, Chief Marketing Officer,
Minnesota Vikings
Brad Madson – Executive Director of
Community Relations/Youth Football,
Minnesota Vikings
Dr. Alfred Michael – Director Emeritus
Dave Mona – Chairman, Weber Shandwick
Stacy Rubsam – Partner, Tax Services,
Grant Thornton
Mark Wilf – Owner/President,
Minnesota Vikings
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2009 Vikings Children’s Fund Grants
Abused Adult Resource Center
A.C.E.S.
African American Adoption Agency
Brainerd Sports Boosters
Caring Rivers – United Way
CEAP Food Shelf
Cheerful Givers
Children’s Home Society
Cornerstone
Cystic Fibrosis Foundation
Dakota County Technical Center
D.A.R.E.
E.J. Henderson Youth Foundation
Family Means
Fergus Falls High School
Girl Scouts – Troop 50965
Hennepin County Sheriff Foundation
Holy Cross School
Hopkins High School
Houston High School
Hunger Solutions of Minnesota
Hutchinson High School
International Spanish Learning Academy
Jabbok Family Services
Junior Achievement
KaBOOM!
Kinship Partners
Kittson Central High School
Lac qui Parle Valley School
Leukemia and Lymphoma Society
Lifetime Fitness Obesity Grant
M.S. Society
Mahtomedi High School
Make-A-Wish Foundation of MN
Minnesota Medical Foundation
Minnesota Teen Challenge
Minneapolis Park and Recreation Board
Minnesota Youth Athletic Services
Mixed Blood Theater
National Football Foundation
Normandale College
Northern Hills Area CASA Program
Northern Voices
Orono High School
Our Children’s Homestead
PACER Center
Page Education Foundation
Parenting With a Purpose
Patrick Henry Foundation
People Serving People
Phyllis Wheatley Community Center
Progressive Center for Education
Range Mental Health Center
Redwood Valley High School
Resource Employment Action Center
Ronald McDonald House
Salvation Army
Special Olympics Minnesota
Spud Booster Club
St. Cloud Technical High School
St. David’s Center
Starkey Hearing Foundation
Stone Sporting Association
Summit Academy
Swanville High School
The Langenfeld Foundation
Town Square Transitions School
Tracy Kid’s World
United Way of Duluth
Verndale High School
Warrior Way
YMCA of Minneapolis
YWCA – St. Paul
A.C.E.S. /NFL Play 60
One of the organizations that received VCF funding in 2009 was A.C.E.S. (Athletes Committed
to Educating Students). Vikings VP of Public Affairs/Stadium Development Lester Bagley serves
on the Board of the Directors. The after-school mentoring program promotes grade-appropriate
skills in math, reading and writing through a series of sports-themed units. Percy Harvin greeted
A.C.E.S. students prior to the start of the Chicago Bears game as part of the Vikings Play 60
Challenge—encouraging youngsters to be active at least 60 minutes a day.
Coach Childress
SATURDAY MEMORIES
In 2009, Coach Childress continued his unique program of inviting children facing
special circumstances and individuals who have gone above and beyond helping
others to attend the private practice on Saturday morning. After watching practice
and a hearty collection of autographs and pictures, Coach Childress spent time
with each group and provided insights into the next day’s game.
Star Hall
In 2007, Star Hall was an innocent bystander when she
was shot in the head by a stray bullet. The former youth
basketball player was given little chance of survival, but
through her determination and support of her family she
continues to improve.
Muscular Dystrophy Association
Chris Kluwe greeted MDA State Ambassador
J.R. Scanlan. Kluwe also supports Duchenne
Muscular Dystrophy research through his
“Kicks for a Cure” program.
Orono Middle School
The Salvation Army
During the summer, Coach Childress donated 28 pairs
of new shoes valued at more than $1,200 to preschoolers
served by the St. Paul Salvation Army. “The best thing
about this gift is that it came from out of the blue. Coach
Childress decided he wanted to help and within days kids who seldom
get more than hand-me-downs were running through the gymnasium
with brand new Reeboks,” said Major Darryl Leedom, Commander of
the Twin Cities Salvation Army.
Boys & Girls Clubs of the Twin Cities
Special Olympics Minnesota
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Playground
Vikings and Toro team up to build playgrounds and communities
“Toro is proud to partner with the Minnesota Vikings and KaBOOM! on the playground project at Crest View
Elementary. Building a playground is more than putting up a structure; it’s building a healthy community.”
– Mike Hoffman, Chairman and CEO, Toro Company
Vikings players and coaches spend much of the offseason building a team that will contend
on the field. But each offseason they also take time from their schedules to build a more
noble cause in a local community.
In collaboration with KaBOOM!, more than 250 volunteers, including Vikings players,
coaches, as well as the entire staff, joined forces to build a new and safe playground at
Crest View Elementary School in the northwest suburb of Brooklyn Park.
KaBOOM! is an organization that uses an innovative community-building model to bring
together business and community interests to construct new playgrounds, skateparks,
sports fields and ice rinks across North America.
“I’m absolutely overwhelmed with the kindness and
generosity that’s been displayed throughout this entire
project. I want to thank Toro, and I want to thank the
Vikings. Without them, this would not happen.”
– Suzette Erickson, Principal, Crest View Elementary School
The playground was designed by kids but was built entirely by volunteers in one day. It
now provides hundreds of children at Crest View Elementary School and the Brooklyn Park
community a safe place to play.
Brad Childress
The total cost of the construction of the playground was split between the Vikings and their
community partner – Toro.
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Vikings Owner/President Mark Wilf addressed the
volunteers, staff and students at Crest View Elementary
School before the build began.
In the same place where an outdated and unsafe eyesore once stood,
volunteers worked hard to put the finishing touches on the new
playground structure that will provide children and students with a
safe place to play.
Vikings Head Athletic Trainer Eric Sugarman, VP
of Finance/CFO Steve Poppen and VP of Sales and
Marketing/CMO Steve LaCroix participated in the Vikings
fourth annual playground build.
Toro CEO Mike Hoffman and Vikings Owner/President Mark Wilf dug
in with volunteers to help construct the new playground structure.
Following the completion of the playground build, Brooklyn Park Mayor
Steve Lampi thanked the crowd of Vikings coaches and players, staff,
students and other volunteers for their hard work and dedication.
Vikings Wide Receivers Coach George Stewart
and Bernard Berrian posed in a funny picture with
students at Crest View Elementary School while their
fellow coaches and teammates constructed the new
playground structure.
Playground 2009
Jayme Mitchell, Kevin Williams and Bryant McKinnie joined
three City of Brooklyn Park volunteers in a photo during the playground
construction.
Assistant
Head
Coach/Defensive
Coordinator
Leslie Frazier, Jeff Dugan and Steve Hutchinson
transported a wooden bench from the construction area
to its designated location during the June event.
Minnesota Congressman Erik Paulsen, who represents Minnesota’s
3rd district in the U.S. House of Representatives, was present at the
event’s closing ceremonies as the new playground structure was
unveiled to Crest View Elementary School students.
An overhead shot of the new playground structure at the conclusion
of the event.
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Veterans
SUPPORTING OUR TROOPS
The analogy of a football player being a “soldier” or a football game being a “war” is one we see
often, but it’s also one the Vikings organization rejects. Although our players perform like warriors
on game days, we recognize the men and women who risk their lives on a daily basis in the
military are the true heroes.
Jared Allen joined Giants
linebacker Danny Clark,
Cardinals wide receiver Larry
Fitzgerald Jr. and linebacker
Will Witherspoon to take
part in the 2009 NFL-USO
Tour, an annual tradition in
the NFL that was initiated
more than 40 years ago.
The Vikings enjoy being visited
at practice by troops. DeAndre
Wright, Asher Allen, Antoine
Winfield and Benny Sapp
thanked Air Force Tech. Sgt. Chuck
Smisek and in return Smisek
presented the group of players
with a United States flag that he
flew over Kirkuk, Iraq in honor of
the Vikings.
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Assistant Head Coach/Defensive
Coordinator Leslie Frazier was
reunited with veteran Marcus
Kuboy, whom he met at Walter
Reed Hospital in Washington, DC,
at a Vikings practice this past
season. Kuboy also was able to
meet defensive starters Kevin
Williams and Cedric Griffin.
Veterans Home
Working with the Minnesota Department of Veterans of
Foreign Wars State Commander Don Nix, Vikings alumni Pete
Bercich, John Randle and Chuck Foreman played Bingo at
the Veterans Home in Minneapolis.
V A Medical Center
Current players Fahu Tahi, John
Sullivan and Jeff Dugan, along with
Commander Nix, visited the V A Medical
Center and provided a Vikings–themed
area in the physical therapy unit.
Community Outreach – Devoted to Volunteering
For the third consecutive year, every player on the Vikings season-long 53-man roster participated in the team’s community outreach efforts. The Vikings receive
thousands of requests each year from a wide range of worthy organizations and the players help as many people in the community as possible. From visiting
hospitals, to building a playground at an elementary school, to assisting those in need at local shelters, Vikings players enjoy bringing smiles to others but also take
seriously the responsibility that comes with being a Minnesota Viking.
Make-A-Wish Foundation
Prior to joining the Vikings, quarterback Brett Favre had granted more than 200 Make-A-Wish experiences. He continued that commitment in 2009, bringing smiles to many children and encouraging
them to maintain their positive attitude. Christa and Jim Kleinsasser served as co-chairs for the Make-A-Wish gala “Wish Ball” in 2009. Jim and Christa have been longtime supporters of Make-AWish of Minnesota. Chad and Jenni Greenway will serve as co-chairs for the “Wish Ball” in 2010.
NFL Grass Roots Field Program
In 2009, Jasper Brinkley and Asher Allen helped dedicate
a new field house at South High School’s Les Barnard Field
in Minneapolis. The Vikings, through the NFL’s “Grass Roots”
program, contributed $50,000 toward the building. Joining in
the celebration were Vikings VP of Public Affairs Lester Bagley,
State Representative Jim Davnie and other community and
school leaders.
Boy Scouts
Jon Cooper, Phil Loadholt and Ian Johnson
hosted a youth football clinic and promoted the
NFL Play 60 message to 100 scouts and their
leaders in the Winter Park Field House.
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Community Outreach
– Devoted to Volunteering
St. Joseph’s Home for Children
Vikings NFL Play 60 Challenge spokesperson John Sullivan, longtime supporter of St. Joseph’s Home for Children Tarvaris Jackson, teammates Sidney Rice, Albert Young, J.D. Booty,
Adrian Peterson and Vikings Athletic Trainers Eric Sugarman, Tom Hunkele and Rob Roche held an American Heart Association “What Moves U” fitness and life camp at Catholic Charities’ St. Joseph’s
Home for Children.
Eat Right and Get Movin’ With Viktor
Viktor the Viking brought friends Phil Loadholt and Tyrell Johnson to JFK Elementary School in Lakeville, MN to promote a
healthy diet and lifestyle message through the Midwest Dairy Council’s “Eat Right and Get Movin’ With Viktor” program.
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Community Outreach – Devoted to Volunteering
Adoption Family Fun Fest
The Rob Brzezinski and Rick Spielman families once again hosted their Family Fun Fest for families from the Children’s Home Society and African American Adoption Agency. More than 400 people
crowded into the Winter Park Field House where the children were put through football drills by Cullen Loeffler, Eric Frampton, Anthony Herrera, Artis Hicks and Bryant McKinnie.
Community Outreach
North Community YMCA Youth & Teen Enrichment Center
Jimmy Kennedy, Fred Evans, Aundrae Allison and Taylor Mehlhaff visited the newly-opened North
Community YMCA Youth & Teen Enrichment Center in North Minneapolis. Executive Director Henry Crosby
is heading up the unique YMCA pilot program to afford young people the opportunity to be active in a safe
environment. The Vikings contributed $20,000 for a Vikings–recognized Fitness Zone in 2007.
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Community Outreach – Devoted to Volunteering
Community Outreach
NFL Take A Player to School Day
Arc Greater Twin Cities
Visanthe Shiancoe, along with teammates John Sullivan, Ian Johnson, Nick Moore and Colt Anderson,
participated in the Arc Greater Twin Cites “Celebration of Sorts” at Southdale Mall. The donated clothing was
assembled into Halloween costumes to be sold at the Arc Value Village Halloween Boo-tique. The volunteer
effort was part of the Greater Twin Cities United Way “Caring Connection.”
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Tarvaris Jackson visited Westwood Elementary in Prior Lake as part of the “NFL Take
a Player to School Day” presented by JCPenney. Fifth grader Keaton Kaisersatt was this
year’s winner and Jackson accompanied him to the school for the day, complete with a
limo ride from his home. JCPenney also donated $2,000 to Westwood Elementary.
Highland Park Elementary School “Read-A-Thon”
Jasper Brinkley emerged as a community leader by participating in several community
outreach projects in 2009, including reading Sam Picks Football to students at Highland
Park Elementary School in St. Paul.
Community Outreach
– Devoted to Volunteering
Special Olympics Minnesota
For the third consecutive year, Adrian Peterson hosted athletes from Special Olympics Minnesota for a
Punt, Pass and Kick clinic. Several players, including Jaymar Johnson, joined in the action.
Children’s Miracle Network
Sidney Rice led a group of teammates to visit young patients at Gillette Children’s
Specialty Healthcare through the Children’s Miracle Network. Joining Sidney were
Benny Sapp, Derrick Roberson, Brian Daniels, Kenny Onatolu, Roderick
Rogers, John Sullivan and Fred Evans.
Second Harvest Heartland Food Bank
For the second consecutive year,
Bernard Berrian donated 500
turkeys to inner-city families in the
Twin Cities as part of his Thanksgiving
outreach with Second Harvest
Heartland Food Bank. Chester Taylor
also joined in the festivities.
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Community Outreach
Community Outreach
– Devoted to Volunteering
Operation Christmas Child
Ronald McDonald House
Cheerful Givers
Milkweed Editions
Sweet Dreams for Kids
The Vikings collaborated with four nonprofits in the fall, culminating with a player event at the Ronald McDonald House. Fans donated
school supplies prior to the Kansas City game. The collected items were packaged in shoe boxes donated by Vikings Equipment
Manager Dennis Ryan and stored at the Operation Christmas Child warehouse. In late November Tyrell Johnson, Artis Hicks,
Colt Anderson, Jon Cooper, Garrett Mills and Kenny Onatolu, along with families staying at the Ronald McDonald House, packed
additional items into the shoe boxes—including books from Milkweed Editions and pajamas from Sweet Dreams for Kids—to be
shipped around the world to needy children by Operation Christmas Child.
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The Vikings partnered with Cheerful Givers to pack 300 birthday gift bags
with toys, books and treats for less fortunate families in the area. Darius
Reynaud, Ryan Cook, Cullen Loeffler and Fred Evans participated in
the event. Cheerful Givers was founded with the belief that every child
deserves to be recognized on their birthday.
Community Outreach – Devoted to Volunteering
Planet Purple
Greg Lewis was joined by students from Jenny Lind School during a treeplanting activity at Bohanon Park in Minneapolis. It was part of the Vikings
Planet Purple initiative that dedicated a week to environmental awareness.
Bryant McKinnie, Sage Rosenfels, John Sullivan, Greg
Lewis, Vinny Perretta and Jamarca Sanford participated in an
all–school rally promoting environmental awareness at Jenny Lind
School prior to the tree-planting activity.
Planet Purple
Jamarca Sanford and a group of students put the finishing
touches on one planted tree during the Planet Purple activity
outside of Jenny Lind School. The Vikings purchased more
than 100 trees that were planted at the event.
“Being involved in the
communities in which
we do business and
especially with the kids
in those communities is a
fundamental part of who
we are as a company.
Through our partnership
with the Minnesota Vikings,
we are proud to host this
great event.”
Sports Authority-Shop With A Viking
– Greg Waters,
Chief Operating Officer,
Sports Authority
Visanthe Shiancoe, along with teammates Ray Edwards, Vinny Perretta and Sidney Rice, took Liberian children from A-Mon-Nue Sports Association on a shopping spree at the
Sports Authority in Eden Prairie. The Sports Authority donated $100 gift cards to each youngster and the players added an additional $200 out of their own pocket for each youngster.
17
In addition to our charitable outreach, the Minnesota Vikings
are pleased when asked by different organizations to use our
popular platform to bring visibility to various causes. Public
Service Announcements and advertising campaigns are two
of the avenues that accomplish this for various nonprofit and
civic organizations.
Civic Support
In 2009, Madieu Williams helped promote the United Way’s
message to Live United. Madieu was selected for this campaign
because of the fact that he DOES Live United. Williams recently
built a school in his hometown of Freetown, Sierra Leone in
memory of his mother. In addition, Madieu pledged $2 million
to the University of Maryland toward global health initiatives.
Locally, Madieu partners with the North Community YMCA
Youth and Teen Enrichment Center.
Governor’s Fishing Opener
Letroy Guion participated in the 2009 Governor’s Fishing
Opener on White Bear Lake and through the Minnesota
Department of National Resources youth fishing program
delivered fishing advice to young anglers.
Holidazzle Parade
Sidney Rice and Ben Leber have participated several times in
the annual Vikings Adoption Family Fun Fest and in 2009 helped
promote the Children’s Home Society and Family Services “Little Red
Stocking” billboard campaign to promote adoption.
BEST Foundation
For the third consecutive year the Vikings supported the Inver
Grove Heights BEST Foundation “May Day” 5K. Pictured with
Taylor Mehlhaff are State Representatives Joe Atkins and
Leon Lillie.
18
Defensive Line Coach Karl Dunbar, brought two of
his stars—Pat Williams and Ray Edwards—to
downtown Minneapolis to serve as Celebrity Grand
Marshals for the Holidazzle Parade in support of
the Minneapolis Downtown Council. “We appreciate
working with the Vikings, an organization that is
committed to community events. Their participation
in Target Holidazzle was a special experience for
the community.” said Leah Wong, VP Events and
Marketing, Minneapolis Downtown Council.
Ryan Longwell recorded a national radio Public Service
Announcement for Operation Christmas Child which hand delivers
shoe boxes filled with school supplies, toys and necessity items to
hurting children around the world.
E.J. HENDERSON
Man of the Year
E.J. Henderson has progressed from a second round pick
in 2003 to a team leader and middle linebacker on one of
the NFL’s top defenses. During that time, Henderson has
also been an active member of the team’s outreach and he’s
established himself as a leader off the field and in
the community.
In recognition of his commitment to community, Henderson
was named the Minnesota Vikings 2009 Community Man of
the Year.
In recognition of his community service, E.J. Henderson
was presented the 2009 Minnesota Vikings Community Man
of the Year award by Vikings Executive Director of Community
Relations Brad Madson.
Henderson was active in the community early in his career,
volunteering his time with local organizations such as the
United Way, Police Athletic League, Minneapolis Park and
Recreation Board, Arc Greater Twin Cities and Boys & Girls
Clubs of the Twin Cities.
But Henderson took his volunteerism to a new level in June
of 2007, when he established the E.J. Henderson Youth
Foundation to benefit underserved Twin Cities urban youth,
an effort that was aided by a $100,000 personal donation.
The Foundation’s programming centers on the mind, body
and soul by providing academic enrichment, intensive
physical workouts and life skill sessions at its facility in
Eden Prairie.
E.J. is also a strong spokesperson for the NFL’s “Play60”
message, which encourages youngsters to be active for at
least 60 minutes a day.
E.J., along with his brother Erin, distributed
500 turkeys to needy families at Cub Foods on
West Broadway in North Minneapolis.
This past summer during Vikings Training Camp in Mankato,
Henderson invited athletes from the E.J. Henderson Youth
Foundation onto the field following practice to meet other
Vikings players and chat about their progress.
Viktor the Viking, Fred Evans, E.J. Henderson,
Bryant McKinnie and Tremaine Johnson posed
with youngsters from United Way agencies as part
of the United Way “Hometown Huddle.” The Vikings,
through NFL Charities, contributed $10,000 toward
a new Vikings-themed Fitness Zone at Henderson’s
Youth Foundation facility in Eden Prairie.
19
Youth Football
North Minneapolis HSPD
Local NFL/Vikings 7 on 7 HSPD
In 2009, more than 2,000 young people were
impacted by Vikings Youth Football programming.
In addition, our collaboration with the Minnesota
Football Coaches Association allowed us to reach
hundreds more in Greater Minnesota.
It can be stated that no team sport provides
the life lessons that football does. Vikings High
School Player Development Camps are designed
to focus on academic counseling, accountability
both to yourself and your teammates and specific
football skill training by position. Each participant
gains a full awareness of what is necessary to
become a successful high school and collegiate
student-athlete.
Coach Childress congratulated Lakeville South High School
players for winning the Vikings second annual High School
Player Development 7-on-7 Tournament. The Cougars defeated
Minnetonka High School in a spirited competition and advanced
to the NFL National 7-on-7 Tournament.
20
Several players, including Adrian Peterson,
Chad Greenway, E.J. Henderson, Erin
Henderson, Ian Johnson, Ben Leber and
Phil Loadholt, hosted or assisted at various
camps and clinics throughout the area.
Adrian Peterson continued to promote the
NFL Play 60 message through hosting his
own football clinic at Winter Park.
Pro Scout Jeff Robinson continued to oversee the free Minnesota
Vikings High School Player Development (HSPD) camps. The National
Guard provided motivational speakers each day to encourage the
camp participants to be disciplined, respect others and encourage their
fellow campers.
Cooper HSPD
In addition to life skills, proper football technique by position is taught by the
Vikings Youth Coaching Staff.
Rochester HSPD
In 2009, the Vikings expanded HSPD programming to include Rochester,
MN where more than 270 student-athletes participated.
Youth Football
2009 HIGH SCHOOL COACHES OF THE WEEK
The Minnesota Vikings and WCCO-TV teamed up to select
top Minnesota high school football coaches to honor through
the “Vikings High School Coach of the Week” program. The
coaches were selected based on their outstanding leadership
both on and off the field and received a $1,000 grant for their
respective school’s football program.
Vikings H.S. Coach of the Year - Ron Stolski
Legendary Brainerd Head Coach Ron Stolski was
selected as the Vikings 2009 High School Coach
of the Year. Stolski is the winningest all-time 5A
school coach in Minnesota history. Ron led his team
to the State Semi-Finals in 2009 and has been a
longtime supporter of our youth football outreach
and serves on the Minnesota Vikings Youth Football
Advisory Board.
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Dean Taylor
Merrill Pavlovich
Jon Bakken
Tony Patterson
Tom Kish
Mark Esch
Scott Hoffman
Nate Harrington
and Roger Lipelt
Week 9 Ryan Beachy
Week 10 Leo Pohlkamp
St. Cloud Cathedral H.S.
Delano H.S.
Waterville-Elysian-Morristown H.S.
Minneapolis North H.S.
Zimmerman H.S.
Mankato West H.S.
Stillwater H.S.
Providence Academy
Staples-Motley H.S.
Pierz H.S.
YOUTH FOOTBALL ADVISORY BOARD
In 2009, our Youth Football Advisory Board continued to
play a key role as we grow our youth football program
throughout the state.
Mr. Football - Zack Vraa
Rosemount High School do-it-all player Zach
Vraa was named Mr. Football for 2009. Vraa was
recognized at the Vikings/Cincinnati game by
serving as Honorary Captain.
Rufus Bess—Head Coach Park Center High School
Mike Grant—Head Coach Eden Prairie High School
E.J. Henderson—Minnesota Vikings Linebacker
Mimi Kalb—Minneapolis Park and Recreation Board
Dwight Lundeen—Head Coach Becker High School
Brad Madson—Minnesota Vikings Community Relations
Dave Nelson—Head Coach Minnetonka High School
Jeff Robinson—Minnesota Vikings Pro Scout
Bob Smith—St. Paul Municipal Athletics
Ron Stolski—Head Coach Brainerd High School
Ray Tri—Head Coach Eden Valley-Watkins High School
The Eighth Annual Minnesota Vikings All-State Football Team consists of
30 of the best players throughout the state as selected by a committee of
sportswriters, broadcasters, Vikings staff and Minnesota high school football
coaches. The Vikings recognized the team at halftime during the Vikings/
Bengals game.
MINNESOTA VIKINGS ALL-STATE TEAM
Joe Rubbelke
Carlton Littlejohn
Colin Erickson
Charlie Kern
Riley Swearingen
Zach Zenner
Joel Bauman
Evan Williams
Jacob Brusehaver
John Crockett
Brandon Marquardt
Dajon Newell
Jake Essler
Andy Pfeiffer
Levi Lupkes
Seantrel Henderson
Ben Henson
Taylor Grant
Tony Schmitz
Zach Vraa
Dan Noehring
Ryan Tri
AJ Tarpley
Bo Putrah
Kraig Schumm
Leo Leighton
Kyle Crocker
Sam Pokornowski
Di-Jon Starr
Beau Allen
North St. Paul
Minneapolis North
Alexandria
Belle Plaine
United South Central
Eagan
Kerkhoven-Murdock-Sunburg
DeLaSalle
Hutchinson
Totino-Grace
Champlin Park
Lakeville North
New London-Spicer
Mankato West
Clinton-Graceville-Beardsley
Cretin-Derham Hall
Buffalo
Eden Prairie
Sartell
Rosemount
Lakeville South
Eden Valley-Watkins
Wayzata
Faribault
St. Michael-Albertville
St. Thomas Academy
Brainerd
Dassel-Cokato
Blaine
Minnetonka
QB
QB
QB
QB
QB
RB
RB
RB
RB
RB
RB
RB
RB
RB
RB
OL
OL
TE
TE
WR
WR
WR
LB
LB
LB
DB
DB
DL
DL
DL
21
The NFL Selected Minnesota Vikings to Host National
In 2009, through the commitment of the Wilf family to
support youth football, the NFL selected the Minnesota
Vikings to host the NFL National 7-on-7 Tournament at
Winter Park. More than 150 of the nation’s elite high school
football players came to Minnesota July 10-11. Teams
from 8 AFC and 8 NFC markets participated. To qualify
to represent an NFL market in the National Tournament,
each player had to complete the NFL HSPD program that
includes character development. Local entrant Lakeville
South High School and Coach Larry Thompson posted
several victories in round robin qualifying. The two teams
that made it to the finals—Atlanta and Miami—displayed
tremendous talent and sportsmanship, with Miami
prevailing 48-38.
Coach Childress gave the players an inspiring message,
encouraging them to focus on their assignments and
work to improve each game over the weekend.
Lakeville South represented our state in strong fashion
by advancing through several rounds.
All-Pro Steve Hutchinson served as the keynote
speaker at the evening welcome dinner. Hutchinson
spoke about the importance of making the right choices
in life.
Mark Wilf was presented the “Appreciation Award” for his
support of youth football by the Army National Guard.
22
All-Pro Adrian Peterson spoke to the athletes about
goal setting and encouraged the athletes to write their
goals down so they can see them each day. Afterward,
Adrian stayed around to check out the action.
The athleticism of our nation’s elite high school
playmakers was on display July 10-11.
7-on-7 Tournament in 2009...
Members of the St. Louis Rams team enjoyed a hearty meal after the
first day of competition. Meet Minneapolis organized the dinner at
the St. Anthony Main Event Centre.
HSDP 7-on-7 teams consist of a 10-man roster with 7 players on
the field at a time. The games are 20 minutes long and are played
on a 50-yard field.
Approximately 10,000 high school football players nationwide
were enrolled in the HSPD program.
2009 NFL HSPD 7-on-7 National Champions-Miami Dolphins
The Miami Dolphins entrant won the 2009 title with a 48-38 victory over the
Atlanta Falcons in a see-saw battle. The Miami team was made up of players from
Palm Beach County, many of which have Division I scholarship offers on the table.
The top high school players showcased their skills
and made many new friends during the tournament.
Miami’s passing attack proved too much for the tenacious
Atlanta defense in the Championship game.
23
Youth Football
The Vikings are proud to work with USA Football,
the sport’s national governing body on youth
and amateur levels, on several initiatives. Each
year youth football leaders from across the state,
consisting of league commissioners, presidents
and board members, gather at the USA Football/
Minnesota State Leadership Forum to discuss the
state of the game and ways youth leagues can be
improved.
“With the support from the Vikings and the
University of Minnesota, USA Football is helping
unify the sport on youth levels. Ultimately it’s the
kids who love to play football who benefit from these
meetings—they’re going to enjoy the game more
when their coaches and league commissioners are
prepared,” said Joe Owens, USA Football Central
Regional Manager.
Minnesota Football Coaches Association
Tight Ends Coach Jimmie Johnson presented at the annual
Minnesota Football Coaches Association clinic on the finer points of
tight end play. Ron Stolski, the Executive Director of the Minnesota
Football Coaches Association, thanked Jimmie for instructing.
24
USA Football Youth Coaching School
USA Football “All-Fundamentals” Team
In July, the Vikings hosted the annual USA Football/Minnesota Vikings Youth
Coaching Clinic at Winter Park. More than 100 youth coaches participated and
enjoyed hearing Heath Farwell’s presentation on overcoming obstacles and
ways for coaches to motivate different personalities.
Through his play on the field and commitment to helping
others off it, Steve Hutchinson was named to the inaugural
USA Football “All-Fundamentals” Team. Offensive Coordinator
Darrell Bevell presented Hutchinson with the award. Only 26
NFL players were selected for the honor.
“The Minnesota Football Coaches Association (MFCA) is proud of and thankful for its partnership with the Minnesota Vikings, and their exemplary
commitment to community service; their constant and consistent example of giving back. The MFCA motto-The Keepers Of The Game- has
its roots in a commitment of service to the coaches, players, schools, and communities of our state. In a similar fashion,the Vikings’ service to
patrons, organizations and communities certainly qualify them to be recognized as keepers of the marvelous culture that is the very fabric of
Minnesota life.” – Ron Stolski, Executive Director, Minnesota Football Coaches Association
FedEx Ground Player of the Year
Minnesota AAU Officials Awards
Adrian Peterson was recognized as the FedEx Karl Paymah and Kenny Onatolu attended the AAU Officials Awards in October and
Ground Player of the Year for 2008. Along with congratulated Rookie Official of the Year, Chris Simmons, and 2009 Official of the Year,
the trophy came a $25,000 donation to Plymouth Brian Grandstrand.
Middle School through the Safe Kids USA program.
Cheerleaders and Viktor
The Minnesota Vikings Cheerleaders (MVC) and Viktor the Viking are charged with energizing passionate Vikings fans on
Sundays. But their contribution and commitment aren’t limited to game day or a football field – these talented women
and Viktor spend time in the community, appearing at more than 300 events each year. The MVC and Viktor continued
to be in demand for corporate, community and charity events around the state and beyond. This commitment has
even crossed borders with trips to support our American troops in Iraq, Japan and other countries as well as work with
international dance and cheer teams in Mexico.
Minnesota Vikings logos, marks, and colors
Artwork provided for reproduction must NOT be altered
in any way without the consent and/or approval of the
Minnesota Vikings. Contact Vikings marketing at
952.828.6500 for more details.
PMS 2685
PMS 1235
Process for Purple
C=90, M=100 K=10
Process for Gold
M=30 Y=100
PMS 720
Process for Tan
M=25 Y=30 K=5
For this one-time use only, subject to approval of artwork by the Minnesota Vikings.
Aside from leading cheers on game day and community involvement, the MVC also serve as role models for hundreds
of young ladies ages 5-18 through their Junior and Senior Cheerleading Programs, as well as the All-Star Team. Each
program is specific to the age group and all participants gain invaluable experience from one-on-one coaching by the
MVC. Other great perks include MVC autographs, photos, apparel and tickets to a Vikings game. The highlight, however,
is the opportunity to cheer in front of 64,000 Vikings fans alongside the best cheerleaders in the NFL.
The MVC alumni are active in supporting the current MVC, the Vikings and the community as well. The A* Team,
consisting of alumni MVC, perform on the plaza on game day and have helped support Vikings events. The alumni MVC
celebrated their official 25th season in 2008. These women loved their time on the team and are proud to stay involved
in this special way.
For more information on the Minnesota Vikings Cheerleaders, visit vikings.com/cheerleaders or contact:
Tami Krause
Head Coach - Minnesota Vikings Cheerleaders
952-828-6530 / [email protected]
Viktor the Viking became a fixture on the Vikings roster in
2007 and has since become an outstanding ambassador of
goodwill for the organization. Since joining the Vikings, this funloving mascot has spent much of his time visiting Minnesota
communities to spread Vikings pride and bring joy to others.
In his first three years on the Vikings roster, Viktor has made
hundreds of appearances throughout the state at various
community events and other functions. His participation will
continue to grow as Viktor becomes a prominent figure in
the Minnesota community. To schedule a Viktor visit, call
952-918-8512 or email [email protected].
25
Vikings Women’s Organization
Each year the Vikings Women’s Organization (VWO) provides opportunities for our fans to give back by partnering
with nonprofit organizations at our home games. Below illustrates a few of the organizations we worked with to
promote some wonderful and important causes in 2009, including an emphasis on Breast Cancer Awareness
which can be seen below.
Toys for Tots
Kelly Griffin led the Vikings toy collection benefiting the
Marines’ Toys for Tots program and the National Guard’s
“Defending the Line” campaign, which provides athletic
equipment for local children of deployed soldiers unable to buy
equipment. Thousands of toys and dollars were collected at the
Bengals game on December 13.
Susan G. Komen Race for the Cure
Eric Frampton, Husain Abdullah, Chad Greenway and
their wives enjoyed a Sunday morning stroll during the Susan G.
Komen Race for the Cure event at the Mall of America
Pink Stitcher’s Circle
Benny Sapp, Pink Stitcher Circle host Jeannine Cavallo,
Asher Allen and his Mom, Stephanie Allen, raised funds
for Breast Cancer Awareness during the month of October.
26
Zeta Tau Alpha (ZTA)
Jenni Greenway, members of the VWO and volunteers from ZTA
posed for a photo before passing out pink ribbons to fans prior to the
Green Bay Packers game.
Monday Night Football “Chalk Talk”
The Vikings hosted a Monday Night Football luncheon at the Guthrie
Theater prior to the Green Bay game and directed the ESPN “Fans
Helping Fans” Community Award to ZTA’s Lisa Dierbeck. Minneapolis
Mayor R.T. Rybak congratulated Lisa for her volunteerism.
Second Harvest Heartland Food Drive
Jardin Loeffler and Dru Childress once again led our annual
VWO Food Drive prior to the Detroit game on November 15
benefiting Second Harvest Heartland Food Bank. The collection
netted 2,226 pounds of food and $4,873 from generous
Vikings fans!
Volunteer Grants
Vikings/Packers Red Kettle Challenge
Defensive Line Coach Karl Dunbar continued his ongoing support of The Salvation Army by hosting a Vikings/Packers
“Red Kettle Challenge” at the Mall of America. Coach Dunbar brought defensive line members Jared Allen, Pat Williams,
Brian Robison and others to participate. The event took place the Friday before the November 1 Packers game. Generous
Vikings fans contributed $5,192 to the cause, while Packers fans donated at the Lambeau Field Atrium.
Vikings Community QB - Joel Abrahamson
Joel Abrahamson was presented a community game ball as the
Minnesota Vikings 2009 Community Quarterback, while Executive Director
of Community Relations Brad Madson gave a check for $5,000 to The
Salvation Army’s Major Darryl Leedom (L) and Envoy Bill Miller (R).
“No matter the public glory available for football quarterbacks, it’s nothing compared to the personal
gratitude a “community quarterback” gets from the people who are desperate for a second chance.
Because of Joel Abrahamson’s time, talents and ideas, the Harbor Light Shelter has dramatically
improved its quality of service to people in crisis. We are thankful for Joel and all he has done for us.”
– Envoy Bill Miller, The Salvation Army Harbor Light Center
2009 coMMUnity QUArterBAcK
The state of Minnesota is fortunate to have thousands of
residents who are committed to volunteering. The Vikings
recognize one individual annually who goes above and beyond
all expectations to aid a community and make a difference in
the lives of others. This person is honored as the Minnesota
Vikings Community Quarterback.
In 2009, we were proud to honor Joel Abrahamson, who for
years has volunteered countless hours of his time and legal
services at The Salvation Army Harbor Light Center—the
oldest and largest homeless shelter in the state of Minnesota.
Joel has also been an active member of its Advisory Council.
The Salvation Army is a strong community partner and friend
of the Minnesota Vikings. In addition to Joel’s service, we
would like to highlight some of the ways the Vikings and The
Salvation Army partnered in 2009.
Secret Santas
For the second consecutive year, Pat Williams and
Kevin Williams played “Secret Santa” and surprised
16 families for Christmas through The Salvation Army
and Tubman Families Alliance.
The Salvation Army - Red River Flood Relief
The Minnesota Vikings lent a hand toward flood relief by contributing
$10,000 to The Salvation Army’s Red River Relief Fund last Spring. Sage
Rosenfels, Cullen Loeffler, Brian Daniels, Bobby Wade and John
Sullivan helped package Easter baskets at Grace Church in Eden Prairie
to be shipped to the children affected by the floods.
Other ViKinGs/nfL VOLunteer Grants
In addition to our Community Quarterback Award, we offer volunteer grants for high school and college students through our
Junior Community Quarterback Awards. For students in middle school or younger we offer Community Student All Star grants.
If you know someone who would be a strong candidate for these grants, visit vikings.com and click on the “community” icon.
27
Greenway Gridiron Gallop 5K
father’s day
fitness and fun
Participants of the children’s Fun Run were awarded medals by
Chad, Jenni and teammate John Sullivan.
For the third consecutive Father’s Day, Jenni and
Chad Greenway hosted the Vikings Greenway
Gridiron Gallop 5K fun run/walk at Lake Nokomis.
Vikings players, cheerleaders and Viktor the Viking
helped raise funds that benefited Minneapolis Park
and Recreation Board youth athletic programming.
Jenni was a star track and cross-country runner at
the University of Iowa. The number of participants
continues to grow each year. This year’s event is set for
Sunday morning, June 20 – come on out!
A gorgeous June morning provided runners a great way to begin a
healthy Father’s Day.
The event aligns with the NFL Play 60 movement,
which encourages youngsters to be active at least
60 minutes each day.
28
Chad and Jenni, along with daughter Maddyn, caught
their breath after turning in a strong time.
Champions of the third annual Greenway Gridiron Gallop were Ed Whethan and Joyce Bourussa,
who finished the 5K (3.1 miles) course in 15:48 and 18:23, respectively congratulations!
You Made The Team
COMMUNITY TOUR
The Vikings “You Made The Team” Community Tour was implemented in 2007 and
is designed to connect with fans, community partners and local leaders throughout
Minnesota while also providing an update on the excitement of Vikings football.
Thus far the Community Tour has made 13 stops: Austin, Brainerd, Duluth, Fargo/
Moorhead, Fergus Falls, Grand Rapids, Mankato, Marshall, Owatonna, Red Wing,
Rochester, St. Cloud and Willmar.
In 2009, the initiative continued and was better than ever, making stops in Austin,
Marshall and Owatonna. Each Community Tour stop included a Vikings/American Heart
Association school assembly followed by a luncheon with community and business
leaders.
Vikings Owners Zygi and Mark Wilf, voice of the Vikings Radio Network Paul Allen,
Phil Loadholt, Bryant McKinnie, Chad Greenway, Ben Leber, Sidney Rice and
Visanthe Shiancoe all participated in this year’s Community Tour stops.
Ben Leber, Chad Greenway and Vikings Owner/President Mark Wilf took the “You Made The
Team” Community Tour to Marshall, MN where they stopped at Marshall Middle School for a
“What Moves U” childhood fitness program. The group continued on to a luncheon at Southwest
State University. At the luncheon, Greenway, Leber and Wilf were joined by other team representatives
and a crowd of civic and business leaders to discuss the organization’s passion for giving back to
local communities.
2009 MINNESOTA VIKINGS BOARD OF ADVISORS
The Minnesota Vikings Board of advisors meets regularly to discuss and provide feedback on Vikings core issues, including the team’s
sales and branding initiatives, stadium development project and extensive community relations programs.
Dick Anfang, Past President; MN State Building &
Construction Trades Council
Meg Katzman, Executive Director; Ronald
McDonald House Charities Upper Midwest
Mick Anselmo, Sr. Vice President, Market
Manager; CBS Radio Minneapolis
Wayne Kostroski, Founder and Owner; Taste of
the NFL/Cuisine Concepts
Senator Rudy Boschwitz, Founder; Home Valu
Bob Lurtsema, Principal; Viking Update
Bill Dunlap, Chairman and CEO (retired);
Campbell Mithun
Harvey Mackay, Chairman; MackayMitchell
Envelope Company
Brian Dunn, CEO; Best Buy Co., Inc.
G. Mike Mikan, Executive Vice President and CFO;
UnitedHealth Group
Jay Fishman, President and CEO; The Travelers
Companies, Inc.
To further our reach to our fans we participated
in several county fairs in 2009, including the Blue
Earth County Fair in Amboy, MN where Hall of Famer
John Randle greeted Vikings fans on a beautiful
summer afternoon.
Bud Grant, Former Head Coach; Minnesota Vikings
Sue Haigh, President; Twin Cities Habitat
for Humanity
Michael Hoffman, Chairman and CEO;
Toro Company
Ted Mondale, Chairman and CEO; Nazca
Solutions, Inc.
David Olson, President; Minnesota Chamber
of Commerce
Ray Owens, Exec Vice President - Capital Markets;
Piedmont Office Realty Trust, Inc.
Alan Page, Justice; Minnesota Supreme Court
Tom Rosen, President and CEO;
Rosen’s Diversified
Steve Sanger, Former Chairman and CEO;
General Mills, Inc.
Joe Schmit, Sports Director, KSTP-TV
John Stanoch, President Minnesota;
Qwest Communications
Jim Stapleton, President and CEO;
B&R Consultants
Doug Steenland, Former CEO; Northwest Airlines
Charlie Weaver, Executive Director; Minnesota
Business Partnership
Donation Procedure
Donation Items
The popularity of the Minnesota Vikings allows thousands of opportunities for
charities to benefit from the team’s success. Donating merchandise and autographed
memorabilia to nonprofit groups is another Vikings tradition. Examples of the events
we support include: school fundraisers, charity auctions, benefits for cancer patients,
raffles and community fundraisers. To receive a donation, we must receive a typeVikings logos,
marks, and colors
written request four weeks in advance of your event. The request mustMinnesota
be from
within
the five-state area of Minnesota, Wisconsin, Iowa, North Dakota or South Dakota. For
written request procedure please call 952-828-6527.
Artwork provided for reproduction must NOT be altered
in any way without the consent and/or approval of the
Minnesota Vikings. Contact Vikings marketing at
952.828.6500 for more details.
Player Appearances
Adrian Peterson
PMS 2685
PMS 1235
Process for Purple
C=90, M=100 K=10
Process for Gold
M=30 Y=100
PMS 720
Process for Tan
M=25 Y=30 K=5
For this one-time use only, subject to approval of artwork by the Minnesota Vikings.
The bond between the Minnesota Vikings and the community is never more evident
than when a player volunteers his time at a school, hospital, or community event. If
you would like to request a player appearance, please call 952-828-6527 for the
written request procedure. As with donations, we must receive a type-written letter
postmarked at least four weeks in advance of your event. Due to the hundreds of
written requests we receive, we hold periodic drawings for community visits. If your
written request is selected, we will call you two to four weeks prior to our visit. If you
are looking for a donation item or player appearance to make a difference at your
event, please write to:
Brad Madson
Executive Director of Community Relations
Minnesota Vikings
9520 Viking Drive
Eden Prairie, MN 55344
30
The Minnesota Vikings are committed to making our community a better place to
live, work and play through charitable efforts. We hope the preceding pages have
given you a picture of some of the many outstanding organizations we assist during
the year with time, monetary donations and autographed memorabilia. However,
it’s just a sampling of how we continue to team with the state of Minnesota.
Percy Harvin