Download Report

WINNER
BEST STATE
MAGAZINE!*
adam schallau
2012 & 2013
advertising media kit 2015
Experience New Mexico
through our award-winning publication–featuring inspired
writing, stunning photography, and vibrant design.
Since 1923 New Mexico Magazine has brought to life the
unique history, culture, places, and people that make
New Mexico a state like no other.
*Awarded by the Western Publishing Association
contents
New Mexico Magazine
is nationally recognized for outstanding editorial and design
Awards...............................................................................2
Editorial Environment........................................................3
Reader Engagement..........................................................4
Reader Response to Advertising.....................................5
Reader Profile......................................................................6
No other publication brings to life our distinct culture, people, landscape, food,
art, music and events with the depth and vibrancy of New Mexico Magazine.
Year after year, New Mexico Magazine continues to be recognized for its excellence
in writing, design, photography, and illustration. These honors speak to both the
talent of our contributors an to the bold vision and dedication of our staff.
Consumer Indicators..........................................................7
Circulation, Readership, and Distribution.....................8
2015 Editorial Calendar......................................................9
Advertising Sections.........................................................10
New Mexico True Campaign............................................12
Advertising Rates..............................................................13
Advertising Deadlines.......................................................13
Print Advertising Specifications....................................14
Digital Advertising Specifications.................................14
Digital File Submission Guidelines..................................14
Print File Submission Guidelines....................................15
File Submission Checklist................................................15
Print Ad Size Diagrams....................................................16
Digital Ad Size Diagrams................................................20
Our Mission
New Mexico Magazine celebrates the best the
state has to offer, creating a loyal community of
businesses, residents, and visitors. Each month we
explore travel within the state, touching upon history,
culture, cuisine, people, the arts, lifestyle, events,
outdoor activities, and hospitality. New Mexico
Magazine delivers an affluent, educated, and active
readership to advertisers through award-winning
editorial content, a beautifully designed magazine,
and engaging online products.
recent awards:
2013 Best State/Regional Magazine, Western Publishing Association
2012 Best State/Regional Magazine, Western Publishing Association
Gold, International Regional Magazine Association:
Essay. “Living in a State of Enchantment,” by Hampton Sides—Jan. 2012
Most Improved Magazine, 2011
Photo Series: “Fierce Feathered Friends,” by Brad Wilson—Dec. 2011
Silver,
International Regional Magazine Association:
Reader Service, “Amazing Grazing” by Cheryl Alters Jamison—Sept. 2012
Profile, “The Song and the Sword (Annamaria Cardinalli)” by Kent Black—Oct. 2012
Historical Feature: “Trade Names,” by Sally Denton—Dec. 2010
Illustration: “Desert Renegade,” by Paul McCreery—May 2010
Bronze, International Regional Magazine Association:
Travel Feature: “All Aboard for Las Vegas,” by Zora O’Neill—Oct. 2011
Environmental Feature: “Running with Wolves,” by Ashley Biggers—March 2011
Award of Merit, International Regional Magazine Association:
Website: nmmagazine.com—2013
Nature Feature: “Cranes of Corrales,” by Ruth Rudner—Jan. 2011
Historical Feature: “Trade Secrets,” by Charles Mann—April 2011
Website: www.nmmagazine.com—2010
2 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
BRAND REPORT
editorial environment
New Mexico Magazine offers a captivating reader experience with engaging design
and energetic pacing. Each issue contains a fascinating mix of award-winning
features, departments and event guides, encompassing the rich diversity of the
entire state.
Tasting NM |
Behold the building blocks
of a perfect breakfast burrito,
New Mexico style.
By CHErYL ALtErS JAMISON
Our Breakfast, Championed
Humble, classic, and transporting, breakfast burritos put comforting fires in New Mexican
bellies on a daily basis. Cheryl Alters Jamison sings their praises (and shares her secrets).
who think breakfast
is a bowl of cornflakes or some granola and
yogurt—talk about starting the day with
a yawn! I’m here to tell you that the best,
most bodacious wake-up food, bar none, is
New Mexico’s breakfast burrito. It doesn’t
just break the fast, it blasts it.
Philly may have its cheesesteak, Chicago its dog, and Charleston its shrimp and
grits. But here, an entire state—all 121,599
square miles of it—gets a two-handed grip
around the noble burrito. Sure, you can get
one in other places, even at McDonald’s,
but New Mexico remains the spiritual home
of the morning burrito. Plump with some
combo of eggs, meat, and potatoes, a New
Mexico burrito, unlike some wimpy imitations elsewhere, is enlivened with green or
red chile. We are so enamored of this dish
that the New Mexico Tourism Department recently created the Breakfast Burrito
Byway, chosen after thousands of New
Mexico residents and visitors cast online
ballots for their personal standard-bearer.
Our eye-opening culinary treasure
crosses all social and cultural lines and
fills you up without walloping your wallet.
I enjoyed one just this morning, plated
and served on linen, at Santa Fe’s luxe
Rosewood Inn of the Anasazi, in Santa
Fe. It didn’t cost much more than their
bowl of oatmeal. Tomorrow, I’m likely to
grab a handheld tube of greatness from
Bert’s Burger Bowl and devour it in my
car. The substantial basic Bert’s version
leaves plenty of change from a $5 bill.
Bert’s Monster, with three kinds of meat,
double eggs, and more, can fuel you for
the day and set you back only a couple
of bucks more.
features
An in-depth look at what makes New Mexico
captivating and unique—created with a commitment
to the level of quality our state deserves
ANAtoMy of A
BreAkfAst ClAssiC
So what makes the archetypal New Mexican
morning burrito? Let’s start with the tortilla,
which needs a bit of thickness and fluffiness,
unlike those paper-thin versions common
to Sonora, Mexico, and our neighboring
states to the west. The filling allows for
personal creativity within the basic canon
of scrambled eggs, potatoes, meat, and
heat. I have a strong preference for eggs
that are mixed into and cooked with
the other cast members, though I know
reasonable people who actually prefer the
eggs cooked separately and spooned on.
Potatoes can be cubed or shredded, but
should be fried and crispy. Bacon—also
crispy—often rules, but chorizo or other
chile-laced sausage can be quite tempting.
Ham, carne adovada, strips of carne
asada, and even bologna aren’t unheard
of. Neither are our beloved carnitas or
chicharrones, scrumptious forms of pork
cooked down in its own fat. The Mesilla
Valley Kitchen, in Las Cruces, offers
house-smoked turkey as an option. Vegetarian and even vegan options abound
these days.
From this point, there are two schools of
burrito construction, depending on whether
this will be a handheld, on-the-run creation
or a plated affair. Cheese—generally mild
cheddar, jack, or a combination—is a necessity. A scattering of it goes into a handheld;
on a plated, chile-smothered burrito, cheese
pools on top and melts down the curvaceous
sides. The chile is arguably the most important feature of a New Mexican breakfast
burrito, and whether green or red, mild or
hot, it darn well should be grown here. We
may argue the merits of hybridized or native
landrace pods, or whether we prefer chile
grown in Hatch, Dixon, Socorro, Salem,
Española, Puerto de Luna, or elsewhere, but
it will be from New Mexico. Many folks like
both red and green, or “Christmas.”
A handheld burrito should have enough
hot stuff to keep the mixture moist as
well as lively, and it’s acceptable to have
simply chopped roasted green in this case.
A plated burrito requires smothering, called
bañado (bathed or drenched) at many of our
southern restaurants. The rolled-up tube of
goodness practically floats in a sea of sauce.
No paltry dabs of salsa for us.
fire iN tHe Belly
The first commercial handheld version of
this treat may have been crafted by a vendor
at the Albuquerque International Balloon
Fiesta who introduced it as warm fuel for
chilly October mornings. The more elaborate
plated, knife-and-fork version, smothered in
chile, likely developed in 1975, when Tia
Sophia’s opened in downtown Santa Fe.
Certainly the Maryol family’s café created a
premier rendition, and played a substantial
role in putting the dish on the culinary map.
In my life, I have consumed more breakfast
burritos in Tia Sophia’s than anywhere
else. It helped that I worked, for years, in
two different offices that were steps from the
West San Francisco Street dining establishment. However, this burrito has such a hold
on me now that I would drive—or walk—
miles out of the way to get my fix.
I order my Tia’s burrito bursting with
crispy bacon and hash browns, afloat in
a sea of piquant green, all topped with
gooey golden cheddar cheese. The hefty
zeppelin comes delivered on a sizzling
steakhouse-style metal platter. You can
get eggs inside a Tia’s burrito too, but,
somewhat unusually, they are an add-on, at
a small additional charge. I’m not alone in
my passion for the Tia Sophia’s dish; it was
one of 50 establishments selected for the
Breakfast Burrito Byway.
A tAste for AdveNture
Your new morning favorite may be just
around the corner, at another of the Breakfast Burrito Byway stops. The 50 businesses
selected for the culinary trail have nearly
DOUGLAS MErrIAM
Pity tHe folks
52 NEW MEXICO | OCtObEr 2014
nmmagazine.com | OCtObEr 2014 53
back of Book
The following departments round-out the New Mexico Magazine experience and have become
some of the most popular with our readers.
Front of Book
Complementing the features, our standard
departments include:
•NM Navigator—A map to the locations covered
•Editor’s Letter
•Storytellers—Our contributors
•Mailbag—Letters from readers
•What’s Happening—Statewide events guide
Tasting NM
A culinary exploration of the state by renowned
food writer and four-time James Beard award
recipient Cheryl Alters Jamison.
Movies/Music/Books
New Mexico movie, music and book reviews,
interviews, and more.
Only in New Mexico
Top writers share personal takes on our singular state.
A-Ha
Going Places
One of Our 50 is Missing
A spotlight on people, places, and activities,
including road trips, hospitality and more.
Humorous reader anecdotes of misperceptions
about our state.
NM Living
One of Our 50 is Found!
Covers the finest in New Mexico living, from homes
and real estate to gardening and décor.
Stories from our readers of how they discovered
and fell in love with New Mexico.
Artscapes
Our Back Pages
A detailed look at the vibrant and evolving New Mexico art scene.
A nostalgic look back at the 92-year history of
New Mexico Magazine.
contact: phyllis tonika (505) 827-6727 [email protected]
Life-changing “I love New Mexico” moments.
nmmagazine.com | advertising Media kit 2015 3
New Mexico Magazine
continues to deliver reader engagement and loyalty
New Mexico Magazine creates powerful relationships with our readers that inspire
and endure. Our brand experience continues to develop through trusted editorial and
relevant advertising. Our advertising and editorial mix has satisfied and cultivated the
interests and passions of generations of loyal readers for the last 92 years.
New Mexico Magazine offers a host of online and digital platforms reaching a new and
ever-expanding audience. Our award-winning website, nmmagazine.com, is seen by
a total of up to 29,000 monthly users who account for up to 69,620 page views. The
website has a global outreach, with recorded traffic from more than 100 countries.
Our e-newsletter reaches a pool of 17,400 readers weekly, including many of the
magazine’s most loyal subscribers. Both open and click-through rates exceed
media industry averages.
Facebook and Twitter communities give New Mexico Magazine a powerful social
presence, with 72,600 Facebook fans and over 15,000 Twitter followers as of
October 2014.
—sources: Google Analytics, Digimag, MailChimp
Magazines outperform
most other media in:
fit with content,
credibility, delivering
valuable information
and influencing
purchasing decisions
—source: MPA Factbook 2013/2014
In the fall of 2012, New Mexico Magazine invested in an independent, comprehensive
readership study conducted by the Boone Group of Raleigh, NC with a robust sample
size of 2,836 readers. The results were impressive:
Our average reader has been loyal to New Mexico Magazine for 9 years.
Our average reader spends 1.6 hours reading New Mexico Magazine.
94% of our readers read 4 out of the last 4 issues published.
Each copy of New Mexico Magazine has an average of 2.7 readers.
4 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
Across 60 product
New Mexico Magazine
influences purchasing decisions and motivates readers to take action In our tenth decade, New Mexico Magazine is more relevant than ever. We
guide our readers through profound adventures steeped in the rich history
and culture of our state. Whether advocating for destinations and events, or
making recommendations for top lodging, dining, and hospitality experiences,
New Mexico Magazine imparts a passion and expertise about our state’s
enviable lifestyle that is trusted by and influences our readership.
categories, magazines
rank #1 or #2 among
super influentials—more
than any other medium
—source GfK MRI, Fall 2012
Our average reader reported an 84% interest in advertising within the pages of New Mexico Magazine.
The readership study showed 82% of our readers took action after reading New Mexico Magazine.
After reading New Mexico Magazine, 71% of our readers visited an attraction.
After reading New Mexico Magazine, 59% of our readers dined in a restaurant.
The readership study concluded that 50% of our readers purchased a product after reading New Mexico Magazine.
contact: phyllis tonika (505) 827-6727 [email protected]
nmmagazine.com | advertising Media kit 2015 5
reader profile
new Mexico magazine readers are valuable
Each month New Mexico Magazine delivers an exceptional audience of affluent
and highly educated readers. New Mexico Magazine readers are savvy consumers who enjoy art, travel, outdoor activities, and food.
demographics:
Age: New Mexico Magazine readers are in their prime spending years.
20% 25-54
19% 35-54
58% 35-64
59Average Age
Gender: New Mexico Magazine delivers a dual audience.
56% Female
44% Male
Education: New Mexico Magazine readers are highly educated.
69% Graduated college
49% Continued with post-graduate study
Home Ownership: New Mexico Magazine delivers local residents and in-bound travelers to our advertisers.
32% Own a primary residence in New Mexico
68% Own a primary residence outside of New Mexico
16% Own a second home or vacation residence in New Mexico
Median Household Income: New Mexico Magazine delivers affluent readers.
39% $100,000+
60% $75,000+
$115,000 Average household income
—source: New Mexico Magazine 2012 Reader Study, The Boone Group
6 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
consumer indicators
New Mexico Magazine readers spend money in new mexico.
84% of readers reported
that the advertising in
New Mexico Magazine
was helpful when making
purchasing decisions
—source: the Boone Group, 2012
lifestyle:
$10.5 Billion: New Mexico Magazine readers’ buying power
$21 Million: New Mexico Magazine readers planned on spending on art while visiting New Mexico
$18 Million: New Mexico Magazine readers planned on spending on clothing while visiting New Mexico
$21 Million: New Mexico Magazine readers planned on spending on jewelry while visiting New Mexico
travel:
80% Of New Mexico Magazine readers plan on taking a trip to New Mexico in the next 12 months.
2 Trips: The average number of trips New Mexico Magazine readers plan on taking to New Mexico in the next 12 months.
7 Nights: The average number of nights New Mexico Magazine readers plan to stay per trip in the next 12 months.
contact: phyllis tonika (505) 827-6727 [email protected]
nmmagazine.com | advertising Media kit 2015 7
Free distribution
The numbers
magazines—no matter
New Mexico Magazine is the oldest state magazine in the nation. We have
achieved this honor by continuing to evolve, providing unparalleled reader
experience, and delivering exceptional value to our advertisers. New Mexico
Magazine’s reach extends world-wide. We have subscribers in all 33 counties in
New Mexico, all 50 states and many foreign countries.
71,037 Paid Subscribers*
2.548 Paid Newsstand Copies*
22,253 Hotel Room Distribution*
likely to be read and less
that are paid for or
240,000+ Total Readership**
Total Qualified Circulation*
prove significantly less
valued than magazines
circulation and readership:
95,838 how expensive looking—
are requested
—source: survey conducted by Monroe
Mendelsohn Research, published by CRMA
Hotel room distribution:
New Mexico Magazine supplies room copies of each issue of the magazine to select
properties throughout the state. This distribution is BPA audited.
newsstand distribution:
website and digital platforms:
Nmmagazine.com—the official website of New Mexico Magazine—has experienced
explosive audience growth in recent years, a trend that’s expected to continue through
2015 and beyond. As of October 2014, traffic on nmmagazine.com has seen user growth
of 104% over the prior year while the number of visits and pageviews have grown by
119% and 76% respectively.
—sources: New Mexico Magazine 2012 Reader Study, The Boone Group
*BPA Audited Circulation , 6-month period ending June 2014
**Average readers per printed copy 2.7
8 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
2015 editorial calendar
January
Special Theme Issue: Only-in-NM
May (Central New Mexico Co-op)
Outdoors
September (Southwest Co-op)
Wine & Chile Season
• Northern New Mexico Hispano Roots Music
• San Miguel Chapel Restoration in Socorro
• Only-in-NM: Museums
• An Expert’s Paean to Ski NM
• One of Our 50 is Missing: Greatest Hits
• The Bicycle State
• Kayaking with record-holder Ed Lucero
• Clovis: Prehistoric Sites and Museum
• NM Living: Resort living in Ruidoso, Angel Fire, Taos Ski Valley, Chama, Red River
• Going Places: Carlsbad Weekend, with Roswell and Artesia
• Wine Touring
• Only-in-NM: Hachita
• 3 Trails Conference
• Only-in-NM: Spas
• Garden tours
• Music: Globalquerque!
February (Southeast Co-op)
Romantic Getaways
• Albuquerque Boutique Hotels
• A Month of Dates: Spa packages; special dinner evenings; hotel deals; outings
• Only-in-NM Jewelry Gifts
• Only-in-NM Wedding
• Alamogordo Road Trip
• Photo contest winners
• NM Living: Adobe Renovation
March
25 Reasons to Love Silver City
• Bataan Death March in White Sands
• Tasting NM: Restaurant Weeks in Taos, ABQ, Santa Fe
• Only-in-NM: Queen
• Movies: Taos Shortz Film Festival
April (North-Central Co-op)
Home & Garden
• Building Green: Why NM is the Land of Opportunity
• A Secret Garden on Canyon Rd.
• Shuler Theater Centennial
• Organ Mts. Hikes
• Only-in-NM: Abiquiu
June
Summer Preview
• 25 Reasons to Love Summer in NM
• Best hotel packages with summer fests and events
• Camping in Style & Comfort
• NM Living: Outdoor Living & Cooking Spaces
• A Day in the Life: Claunch
• The Babe Ruth of NM
July (Northeast Co-op)
Best of Taos
• The Waterfall Hunter
• The Romeros at Indian Market
• Classical Music Highlights
August (Northwest Co-op)
Made in New Mexico
• Silver City Clay Festival
• Gallup Girlfriends Shopping Getaway
• Best Margaritas in NM
• Michael Hearne’s Barndance (Taos)
• NM Living: Homes Parade of Homes
contact: phyllis tonika (505) 827-6727 [email protected]
October
ABQ Living
• ABQ New Urbanism
• Albuquerque Grower’s Markets
• Ancient Way and Ramah Harvest Fest
• Art Studio Tours
• Octo-beer Fests
November
Travel Planner
• What’s New in Las Cruces
• Antiquing Statewide
• Ski Hospitality Roundup
• Traditional Thanksgiving
• Letter From Portales
December
Only-in-NM: Christmas
• Madrid Christmas
• Gift Guide
• Flamenco Exhibit/Folk Art Museum
Editorial content subject to change
nmmagazine.com | advertising Media kit 2015 9
advertising sections
New Mexico Magazine offers a rich palette of advertising opportunities, all designed
to reach our affluent, highly educated and well-traveled readership.
restaurant guide
In New Mexico, December is one of
the most delicious months of the
year. Strolling through cool, piñonscented evening air en route to any of
the unique and authentic restaurants
below will whet your appetite for the
best local bites the state has to offer.
Whether you seek classic or cuttingedge cuisine, this guide will lead you
to many a memorable meal.
Monthly advertising sections
In addition to our standard display advertising, New
Mexico Magazine offers special focused advertising
sections every month including Art in New Mexico,
Restaurant Guide, and The New Mexico Connection.
SPECIAL ADVERTISING SECTION
ART IN NEW MEXICO | SANTA FE
ALBUQUERQUE
church Street cafe
Only steps away from Old Town Plaza in the heart
of Albuquerque. Enjoy two outside patios and a
Seasonal advertising sections
waterfall in an early-18th-century adobe home.
New Mexico Magazine offers two outstanding
seasonal opportunities ideal for hospitality, travel,
event, and destination advertisers.
epicurean experience. Open daily, 8 a.m.–8:30 p.m.,
Try the old-fashioned chiles rellenos, or the carne
adovada burrito to have a true New Mexico
with a full selection of breakfasts, soups, salads,
sandwiches, burgers, and a daily special, all priced
to please. 2111 Church St. NW, Albuquerque;
(505) 247-8522; churchstreetcafe.com. $
Pueblo harveSt cafe & baKerY
Giese is expanding our Native-fusion cuisine by
Our Travel Guide coincides with the peak tourism
months of March, June, October, and December.
bringing to your table heirloom vegetables and
MESILLA
fruits grown in the community garden located on
double eagle
the grounds of the Indian Pueblo Cultural Center.
The crown jewel of historic Old Mesilla. Award-
We invite you to come and enjoy the rich traditions
winning margaritas include the Turquoise Margarita,
and ingredients cultivated by New Mexico’s Pueblos
garnished with a real turquoise stone; flavorful,
at our café and experience Pueblo hospitality in the
aged steaks from the only dedicated beef-aging
heart of Albuquerque’s North Valley. Open daily for
room in New Mexico; nationally recognized wine
breakfast, lunch, and dinner. Indoor or patio dining.
list, plus two ghosts—all in a 165-year-old adobe
2401 12th St. NW, Albuquerque; (505) 724-3510;
home with art, antiques, Baccarat chandeliers, and
indianpueblo.com. $$
a gold ceiling. Home of the World’s Largest Green
LAS CRUCES
Chile Cheeseburger and the famous house-made,
green-chile-infused vodka Bloody Mary. Open
111 OLD SANTA FE TRAIL • 87501 • 505-986-9115
[email protected]
JOHNRIPPEL.COM • FACEBOOK.COM/STERLINGSANTAFE
New Mexico True Adventure Guide
This comprehensive travel guidebook is the Tourism
Department’s primary travel collateral piece. New
Mexico True Adventure Guide is available in print,
as PC and Mac desktop versions, and a free iPad,
iPhone, and Android app—effectively reaching
vacationers and business travelers alike. Contact
your sales representative for a spec sheet.
and dinner. Now serving breakfast weekends and
holidays. On the Plaza in Historic Old Mesilla.
2410 Calle de San Albino; (575) 524-3524;
laposta-de-mesilla.com. $
SANTA FE
rancho de chimaYó reStaurante
Celebrates 50 years in 2015 as a treasured part
of New Mexico’s history and heritage. A timeless
tradition—serving world-renowned authentic
New Mexican cuisine derived from treasured
family recipes since 1965. Try Rancho’s specialty,
Mon.–Sat. 11 a.m.–10 p.m., Sun. 11 a.m.–9 p.m.
A locally owned favorite for breakfast and lunch,
2355 Calle de Guadalupe; (575) 523-6700;
serving authentic New Mexican cuisine. Try all
double-eagle-mesilla.com. $$
hours in a spicy, red-chile-caribe sauce. Open at
Benedict, migas, pancakes, omelets, enchiladas,
la PoSta de meSilla
days (closed Mondays) November to April.
sandwiches, brick-oven pizza, pastas, salads, and
Famed for Mexican food and steaks since 1939,
soups using local quality ingredients. Pair your dish
this centuries-old historic adobe compound is
with a cold beer, wine, or a mimosa. Enjoy an
“Still Everyone’s Favorite Stop on the Old Butter-
eclectic atmosphere, with indoor and outdoor
field Stagecoach Line” and offers award-winning
seating. Open for breakfast and lunch Wed.–Sun.
Mexican food, steaks, and margaritas. Enjoy
$ Entrées less than $15
7:30 a.m.–2 p.m. 810 S. Valley Dr., Las Cruces;
private dining rooms, an outside courtyard, two
(575) 525-2636; ompctheshed.com. $
cantinas, gift shops, and a lobby full of tropical
$$ Entrées $15–$25
$$$ Entrées more than $25
carne adovada—marinated pork simmered for
11:30 a.m., seven days May to October, and six
Breakfast served on weekends. 300 Santa Fe
County Road 98, Chimayó; (505) 984-2100;
ranchodechimayo.com. $
nmmagazine.com | december 2014 61
Digital advertising
New Mexico Magazine offers a host of digital
platforms reaching a new and ever-expanding
audience including our digital edition, awardwinning website, and e-newsletter.
birds and fish. Open seven days a week for lunch
omPc: the Shed
seven house-made breads and variations on eggs
katE russEll
The Department of Tourism Co-op advertising
section allows communities and organizations in
specific regions to participate in the statewide
New Mexico True campaign complete with focused
editorial support.
La Posta de Mesilla’s festive dining hall.
Nationally recognized 40 Under 40 chef Michael
Art in New Mexico
Restaurant Guide
Offers 4-color ad placement within our Artscapes
department; the perfect environment in which to
promote artists, galleries, art studio tours, festivals, music and performing arts events.
Roll out the red carpet for your dining
establishment! The Restaurant Guide provides the
appropriate venue to connect with diners and keep
them coming back for more.
The advertiser provides one photo, one logo, and
up to 40 words of copy and New Mexico Magazine
will produce the ad free of charge. Each ad is our
standard 1/3 horizontal size.
Restaurant listings will be formatted in one size,
with a maximum of 75 words per listing, inclusive of
restaurant name.
See our Ad Specifications on page 14 for details.
See our Ad Specifications on page 14 for details.
10 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
advertising sections
SPECIAL ADVERTISING SECTION
the new mexico
connection
Northern New Mexico
Las Vegas
Gallup
Heriz Oriental Rug
Services, Inc.
Repair,
Restoration,
Cleaning,
Appraisals,
and Rug
Padding
• Sales of Greek flokati and oversized
oriental rugs
• Repair & Restoration of antique and modern
textiles, tapestries, French derie, Aubusson,
flotaki, oriental and American Indian rugs
• Reweaving holes caused by moths, dry rot,
pets, cigarette burns, traffic wear on flat weave
& pile rugs
• End stopping & rebinding of edges
• Fringe repair & attaching fake fringes
• Painting discolored rugs or textiles
• Mounting & framing rugs or textiles
• Pillows made from rugs and other fabrics
• Rug upholstery
s
Plu

y o u r
n a t u r e
Trading Posts of the Southwest
Charming Southwestern hotel rooms • Restaurant and 49er Bar •
Steaks & Fajitas (choice Angus Beef) • Top shelf Margaritas • Ortega’s
Gift Shop • Indian trading since the 1600s • Authenticity guaranteed!
Art tour: June 7–13, 2015.
Meet top American Indian artists and visit historic trading posts that
are still operating today, including Two Grey Hills and Toadlena. Travel
with Joe and Cindy Tanner, members of one of the Southwest’s oldest
trading post families. 
W I N T E R
Allergy-free cleaning
Removing all kinds of stains
Pet stains, odor & color run
Shipping Nationwide
1201 Don Diego Avenue
Santa Fe, NM 87505
(corner of Don Diego & Cordova Road)
(505) 983-9650 • fax (413) 793-4101
[email protected] • www.herizrugs.com
t r u e
Historic El Rancho Hotel
2 0 1 5
National Register of Historic Places
S P R I N G
1000 E. Hwy 66 (exit 22)
Gallup, NM 87301
(505) 863.9311
ElRanchoHotel.com
Explore Your True Nature
During the crispness of winter and spring, Ghost Ranch offers life
enhancing learning opportunities amid the towering rock walls and
vivid colors of Abiquiu, where Georgia O’Keeffe painted for fifty
years. Visit GhostRanch.org for workshop listings.
Silver City Area
georgetowncabins.com
(575) 534-4529
CST 2059347-50
Silver City
Ghost Ranch
Come enjoy our
harvest season
and fall colors
in the
Mimbres Valley!
(800) 422.8975 ext. 141
CrowCanyon.org/travel
Discover the Past, Share the Adventure
(505) 685.1000
GhostRanch.org
Experience the Solitude of the Gila...
the Nation's First Wilderness
The Silver City area offers escape from the ordinary. Walk through the
Gila Cliff Dwellings National Monument, swim in the Gila River, relax
in a hot spring, hike in the Gila National Forest. Visit Silver City's historic
downtown with its galleries, antique stores, museums and restaurants.
(575) 538.5555
SouthwestNewMexico.org
nmmagazine.com | OCTOBER 2014 63
76 NEW MEXICO | OCTOBER 2012
New Mexico Connection
Travel Guide
Tourism Department Regional Co-op Program
New Mexico Connection is the ideal way for small
businesses to receive the exposure of New Mexico
Magazine at an exceptional rate. New Mexico
Connection is the perfect spot to promote your
business, service, or New Mexico related product.
Each New Mexico Connection ad is placed in a
special section complete with a custom heading
drawing additional attention to your business.
Travel Guide appears four times annually—March,
June, October, and December—allowing for
seasonal planning. Travel Guide is devoted to
hospitality and travel advertisers reaching visitors
at a pivotal point that keeps them coming back.
The Co-op advertising section runs six times per
year—once for each of the state’s six regions. The
section is complemented by a two-page spread
from the Department of Tourism and supporting
editorial coverage emphasizing the highlights and
special appeal of your area.
Production is free. The advertiser provides one
photo, one logo and up to 40 words of copy for a
quarter page or up to 100 words for a half page.
Production is free. The advertiser provides
photography and copy.
See our Ad Specifications on page 14 for details.
See our Ad Specifications on page 14 for details.
See our Ad Specifications on page 14 for details.
contact: phyllis tonika (505) 827-6727 [email protected]
nmmagazine.com | advertising Media kit 2015 11
New Mexico true Campaign
The New Mexico Department of Tourism has specific usage guidelines for the
New Mexico True campaign that must be followed. For complete instructions on
creating a New Mexico True ad, please refer to the New Mexico True Brand Guideline
Agreement which can be found at media.nmtourism.org. If your organization elects
not to utilize the design options available through the New Mexico Department of
Tourism, we ask that you not incorporate any version of the New Mexico True logo. If
your organization is participating in the New Mexico True Co-op program, failure to
follow the standards and guidelines may result in forfeiture of funding.
For complete
instructions, guidelines,
and standards regarding
New Mexico True visit
media.nmtourism.org
White SandS National Monument
Magic Light for sunrises and sunsets
will always be found here.
TRUE
FALSE
Alamogordo is
www.Alamogordo.com
12 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
advertising rates
advertising deadlines
effective issue date: January 2015
General Rates
Month
Space Close
Materials Due
On Sale*
$4,509
Jan. 2015
Oct. 15, 2014
Oct. 27, 2014
Dec. 23, 2014
4,860
4,391
Feb. 2015
Nov. 14, 2014
Nov. 25, 2014
Jan. 20, 2015
5,061
4,773
4,313
Mar. 2015
Dec. 16, 2014
Dec. 23, 2014
Feb. 17, 2015
$4,810
$4601
$4,339
$4,313
Apr. 2015
Jan. 13, 2015
Jan. 20, 2015
Mar. 17, 2015
10,456
9,620
9,202
8,678
8,626
May 2015
Feb. 17, 2015
Feb. 24, 2015
Apr. 21, 2015
6,206
5,710
5,462
5,150
4,654
Jun. 2015
Mar. 17, 2015
Mar. 24, 2015
May 19, 2015
2/3 Page
4,113
3,784
3,619
3,414
3,085
Jul. 2015
Apr. 14, 2015
Apr. 21, 2015
Jun. 16, 2015
1/2 Page
3,103
2,855
2,731
2,575
2,327
Aug. 2015
May 12, 2015
May 19, 2015
Jul. 21, 2015
1/3 Page
2,161
1,988
1,902
1,794
1,621
Sept. 2015
Jun. 16, 2015
Jun. 23, 2015
Aug. 18, 2015
1/6 Page
1,347
1,239
1,185
1,118
1,010
Oct. 2015
Jul. 14, 2015
Jul. 21, 2015
Sept. 22, 2015
$1,230
$1,110
$1,050
$ 985
$ 945
Nov. 2015
Aug. 18, 2015
Aug. 25, 2015
Oct. 20, 2015
New Mexico Connection
N/A
610
580
N/A
450
Dec. 2015
Sept. 15, 2015
Sept. 22, 2015
Nov. 17, 2015
Restaurant Guide Listing
N/A
260
245
230
210
Jan. 2016
Oct. 20, 2015
Oct, 27, 2015
Dec. 22, 2015
Feb. 2016
Nov. 17, 2015
Nov, 24, 2015
Jan. 19, 2016
1x
3x
6x
9x
12x
$6,012
$5,531
$5,291
$4,990
Inside Front Cover
5,855
5,387
5,152
Inside Back Cover
5,751
5,291
Full Page
$5,228
Full Page Spread
1/2 Page Spread
Back Cover
Art In New Mexico
Regional Co-op—see schedule on page 7 for availability: 2/9 Page $1,000 net
1/9 Page $575 net
Travel Guide—requires a 3x or 4x commitment: 1/2 Page $2,975 per insertion 1/4 Page $1,635 per insertion
LIST YOUR EVENT ON OUR ONLINE CALENDAR:
Digital Advertising Rates (all rates are net, per 30-day run, 7,500 ad impressions)
Our calendar is available online at nmmagazine.com/
calendar-listings. To submit listings, please register with the
Department of Tourism at mynm.us/list-event. New Mexico
Magazine’s events calendar is hosted by NewMexico.org.
Once you register and are approved, you may manage all
your events online and they will be listed on NewMexico.org.
Please contact Max Lehman ([email protected])
with any questions.
Leaderboard
$ 200
1/2 Page
200
Medium Rectangle
200
e-Newsletter Leaderboard
250 per blast
Digital Edition Interstitial
500
Preferred Position: Late Charges: Cancellations: For a guaranteed ad position, add 10%. Preferred positioning is subject to availability.
Advertisers will get a one-day grace period after materials close. Beyond that, the following charges will apply: $50 late fee for second day, $100 for third day, $150 thereafter.
Advertisers who cancel their space reservation after the space closing deadline will be responsible for full ad payment. Short rates will apply to all canceled frequency contracts.
contact: phyllis tonika (505) 827-6727 [email protected]
Because New Mexico Magazine does not charge for
calendar listings, placement cannot be guaranteed.
*On sale dates are approximate
nmmagazine.com | advertising Media kit 2015 13
advertising Specifications
Print Ad Dimensions
Art In New Mexico Ad Material Requirements**
Restaurant Guide Ad Material Requirements
One photo—minimum size 4.5"x4.5” at 300 dpi
One Logo—EPS or JPG file at a minimum of 300 dpi
Up to 40 words of copy
Address, Telephone Number, and Website Address
Please supply the following information:
A maximum of 75 words of copy, including
restaurant name, the restaurant address, telephone
number, and web address, price range of entrées
(less than $15, $15–$25, more than $25). Restaurant
Guide listings are formatted in one size. New Mexico
Magazine reserves the right to select all fonts for
appearance and consistency. Placement on the page
is at the sole discretion of New Mexico Magazine.
Width
Height
Covers*
8.50"
11.00”
Full page bleed*
8.50"
11.00"
Full page no bleed
7.35"
9.89"
16.735"
11.00"
4.8375"
9.89"
Travel Guide Ad Material Requirements**
16.50"
4.85"
1/2 vertical
3.58"
9.89"
1/2 horizontal
7.35"
4.85"
2.325"
9.89"
1/4 Page Ad:
One photo—sized to 3.5"x2.25” at 300 dpi
One Logo—EPS or JPG file at a minimum of 300 dpi
Up to 40 words of copy
Address, Telephone Number, and Website Address
4.8375"
4.85"
2.325"
4.85"
1.70"
4.30"
Full page spread*
2/3 vertical
1/2 page spread
1/3 vertical
1/3 horizontal
1/6 vertical
New Mexico Connection
advertising design service:
We require that all artwork is submitted through a
qualified advertising agency or professional graphic
designer utilizing industry standard graphic design
programs. If you do not have an agency we can
build the ad for you. Our design service is calculated
at 10% of the price of the ad. Additional fees for
photography, usage rights, etc. may apply.
*The dimensions listed for covers, full page ads, and full page spreads
include a .125” bleed allowance. Please refer to the diagrams on page 16
for details.
**Art in New Mexico, Travel Guide, and Regional Tourism Co-op ads are
template based and designed in-house at no charge. New Mexico Magazine
reserves the right to select all fonts for appearance and consistency. Placement
on the page for Travel Guide and Regional Tourism Co-op ads are at the sole
discretion of New Mexico Magazine.
1/2 Page Ad:
One photo—sized to 3.5”x4.12” at 300 dpi
One Logo—EPS or JPG file minimum of 300 dpi
Up to 100 words of copy
Address, Telephone Number, and Website Address
Regional Tourism Co-op Ad Material Requirements**
1/9 Page Ad:
One photo—high resolution at 300 dpi
Up to 50 words of copy
Telephone Number and Website Address
2/9 Page Ad:
One or two photos—high resolution at 300 dpi
Up to 100 words of copy
Address, Telephone Number, and Website Address
The Regional Tourism Co-op ads are template based and do not contain
advertiser logos. If necessary, a logo may be substituted for the photo at the
discretion of New Mexico Magazine.
14 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
Digital Ad Dimensions
Width
Height
Leaderboard
728 px
90 px
1/2 page
300 px
600 px
Medium Rectangle
300 px
250 px
E-newsletter Leaderboard
600 px
90 px
Digital Edition Interstitial
800 px
500 px
digital file submission requirements:
Web Optimized Files are Required:
• All ads must be complete and ready to upload
• All elements must be converted to RGB
• File size can be a maximum of 60 KB
• We accept the following file types: JPG, GIF, SWF*
or animated HTML5**
• Ads can be hotlinked to client’s website (provide website
address). If submitting an animated file, the click-through
website link must be embedded in the file.
All digital ads must be submitted 3 days prior to flight
date to [email protected]
*May not render on iOS devices **May not render on older browsers
advertising Specifications
file submission Checklist:
print file submission requirements:
PDF/X-1A Files:
• All fonts and images must be embedded.
• All elements must be converted to CMYK.
• Artwork must be built at 300 dpi.
• PDF files must be generated using Creative Suite
(InDesign CS, Photoshop CS) or Adobe Distiller.
If the supplied file is problematic, the PDF will be
converted to a TIFF if necessary to ensure proper
file output.
• PDFs must be built and cropped to the size of ad.
Photoshop Creative Suite TIFF Files:
• All layers must be flattened.
• Color must be converted to CMYK.
• Artwork must be built at 300 dpi.
Illustrator Creative Suite Files:
• We accept Illustrator EPS files for logos only.
All fonts must be converted to outlines.
Unacceptable Files:
We only accept the file formats listed above.
Unacceptable formats include but are not limited to:
• Quark Express
• Publisher
• Artwork created with or embedded in MS Word
New Mexico Magazine will not be responsible
for any issue regarding image quality due to
the submission of low-resolution images or files
submitted in formats other than PDF/X-1A or
Photoshop Creative Suite TIFF.
Resolution:
• All artwork and photos must have an effective
resolution of 300 dpi
Naming Files:
• All advertising files must include the advertisers
name, ad size, issue, and be named as follows:
AdvertiserName_1-2H(adsize)_Jan2015
Submitting Artwork:
• Files up to 15MB should be emailed to your
advertising representative.
• Files over 15MB may be submitted via Dropbox to
[email protected]
• When sending files via email include the advertisers
name and issue date in the subject line.
Color Proofing:
• Color on computer monitors is RGB and not an
accurate guide to what the color will look like
when printed.
• All colors in native files must be converted from
RGB or Spot (Pantone, etc.) to CMYK before
generating a PDF/X-1A file.
• Scans of images must be done on a professional
calibrated system.
• Colormatch, IRIS or Rainbow proofs are
recommended for accurate color reproduction.
• New Mexico Magazine will not be responsible for
quality of color reproduction if an ink-jet, copier or
no color proof is supplied.
contact: phyllis tonika (505) 827-6727 [email protected]
Artwork was created in InDesign Creative
Suite or Photoshop Creative Suite.
All color has been converted to CMYK.
The file contains no spot colors.
Artwork is built with an effective resolution of
300 dpi.
All layers in Photoshop Creative Suite TIFF files have been flattened.
Artwork is sized/cropped according to the
specifications on page 14.
File for submission is a PDF/X-1A or
Photoshop Creative Suite TIFF.
If submitting a photo and copy for
production, the photo is sized according to
the specifications and the copy does not
exceed the word count listed on page 14.
File is named according to our
requirements on page 15.
Technical/production questions: [email protected]
New Mexico Magazine, Attn: (Your Advertising Rep)
495 Old Santa Fe Trail
Santa Fe, NM 87501
505.476.0205
New Mexico Magazine reserves the right, but is not under any obligation to:
• Review or request changes to any advertisement scheduled for insertion.
• Accept, retract, or reject any advertisement submitted for placement at
our sole discretion, whether on the basis of content, advertising format,
targeting criteria, or for any other reason.
• Review any advertisement to determine the appropriateness of the
advertisement for the New Mexico Magazine audience.
nmmagazine.com | advertising Media kit 2015 15
advertising Specifications
2015 print ad size diagrams
Elevate
your winter.
Please use the following diagrams when building your ad.
Contact [email protected] with any technical or
production questions.
109
WINTER
WELCOME $
Package
• Standard room for one night
• Breakfast for two at Nations of Buffet
general layout definitions:
BLEED SIZE Bleed is the zone outside the trim area that will be removed when
the magazine is trimmed to size. Ads smaller than a full page do
not require bleed.
Nov. 2, 2014 - Feb. 28, 2015
OFFER CODE: WINPACK
Choose Your Wild Life.
There’s a New Mexico out there that’s totally unexpected.
It’s a place where towering snow-dusted pines grace a
breathtaking skyline. A place of beauty, luxury, indulgence,
excitement and relaxation. A place called Inn of the Mountain
Gods – New Mexico’s premier resort and casino.
trim SIZE Trim size is the final size of the ad after the bleeds have been
removed when the magazine is trimmed to size.
live area Live Area is the zone inside the trim size. All copy and important
graphic information must fit inside the Live Area. This ensures
that no important information will be removed if the trim
registration is slightly off when the magazine is trimmed to size.
Sun-Thurs
InnoftheMountainGods.com
1-800-545-9011
Mescalero, NM near Ruidoso
FULL CASINO | LUXURY RESORT | CHAMPIONSHIP GOLF
Plus tax. $12 resort fee added per night. Offer valid Sunday-Thursday only. Based on Availability. Upgrades are available for an additional charge.
Standard room included. Valid credit card required to make reservation. Credit/debit card preauthorization or $100 cash deposit per night required
upon check-in for incidentals. Not available on blackout dates and holidays. Must be 21 years or older to reserve room. No pets allowed. Not valid with
any other offers, discounts, and group rates. No rainchecks. Management reserves all rights to modify, extend or discontinue offer. Offer not available
on other room types. The Mescalero Apache Tribe promotes responsible gaming. For assistance, please call 1-800-GAMBLER(1-800-426-2537).
16 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
advertising Specifications
2015 print ad size diagrams
1/3 horizontal
4.8375” x 4.85”
1/6
vert.
2.325”
x
4.85”
full page
With bleed: 8.5” x 11”
8.25” x 10.75 trim
2/3 vertical
(live area 7.35” x 9.89”)
4.8375” x 9.89”
1/3 v
1
2.325”
x 9.89”
no bleed: 7.35” x 9.89”
1/2 horizontal
7.35” x 4.85”
live area—7.35” x 9.89”
nmmagazine.com | JANUARY 2015 2
3 NEW MEXICO | January 2015
trim—8.25” x 10.75” (.125” bleed on all sides)
contact: phyllis tonika (505) 827-6727 [email protected]
nmmagazine.com | advertising Media kit 2015 17
advertising Specifications
2015 print ad size diagrams
full page spread
16.735” x 11”
16.50” x 10.75 trim
(live area 15.60” x 9.89”)
We do not recommed placing type across the gutter, if necessary it must be positioned
.125” away from the gutter on both sides for a total of .25” separation.
live area—15.60” x 9.89”
nmmagazine.com | JANUARY 2015 12
11 NEW MEXICO | January 2015
trim—16.50” x 10.75” (.125” bleed on all sides)
Going Places |
EvEr sincE Ihit eos volupta dit optas
explacc usandam, quas doluptatem est
quo illuptas errovit atisti comnim qui ate
doloribusam, autem quisimp oribus et
atenim ad etur? Expliquibus, nonetur alis
ium veni is quodi debit etur?
Eque plabo. Pitatio ium vero il modi
dolum que volest, volo inimagnim ilitati
asimus ut expedi debitatiore officii scidis
est officte volore milluptatur adita aut
laboribus dem. Itaspero omniate cullupta conserc hiliquae labo. Ita eligeni
doluptatia nim id quatquae ius nem alici
con nam qui vendipsam volore porem
et quisto conest, con elest, to discien
demporit eatem. Ut rehenimus.
Ebit aliciant ut iurerib uscillacest, sim
volupta testia alicipiet ventur magnam
est, tet omnit digentiumque vene moluptat evelian daerum fugiam ipsamet ex
Balloon Fiesta
estrupta destis eicit posa sequia eiuntur
emporia iur as sandi dolorem olorro
velique sin rem dipsam estis cupta voloremquam ut ma essitatur se voluptatur?
Pienimint as ipid exces rempos ducit
pra sequi aceatem quatibus est, cus eate
venimus dolum ut re rem volles moluptati
alitat officab iliqui tendae odiasperro
molorem exped quamet eum aut rem
a del molum nesti voluptatem que dis
eatur, qui odigenis est oditi doleceatenis
et quasped molorepe experorem demposam quatem accabore ea doluptiam as
ellam que con comni cum harcius dolore
eos erum eos con pratent otatiusam id qui
ut arupid maximin venestrumque pa qui
aperum ullupta sam asimint fugit doluptatem re ne net offictem que que sedit verro
beri omnimol uptat.
Itat fuga. Ut qui omnimusdae nobis sequo
destion re sundi bersper sperumq uuntorro occus rerion et as prati cum laborae
ruptatem estibus, as abor sunt perro del
ilictiberit, qui volum volupta vendene
quis milissimint et dolut ut eosanissusam
sed magnihite vid magnam ene et placia
corions enesciaturem quas eaqui omnihicimus adipite pliqui omniaecatium quod
qui cum endem et audaerci rem quatecu
llecus dolores tiatemq uiscita diciis
sitaquia dolorero voluptature rat.
Ucitinc itatiam quibus platur, sedi ratem
fugitati sitatempor andiciis sincimos
nihilibus, core, seque voluptat molleseni
dolores tiundant audaerro cus.
El magnatem quos alique lam am simi,
sum ut eos veliqua menimusam illitatemAnditasp itatas autem laccullandae mo
verchillibus modit autatur rerum volutestium soluptat aut dus mo tem et quidem.
Nam aliquaeperum reperum sustium ressi
dem fugiaectusam faccatisit vella sit la
volorem fugitamus que conemporror
mo illaut fuga. Ita dis ut aut autecese
remporp oriassimenis autest ex estiam
con peliquas explabores audis nusa aut
facestios mo ex estota doluptatio endist,
nonsecto id eaquo doluptas est, cor solorrum estorerum rem eicaborrum que nimi,
sit utaerit lab in peritio magnam, as pore
corrumquam eum is ullanditatem eum
as as eicia serferferum et magnatusam
faccuptur, seque molupti onsequidipis
exces iducime mo occuptas sumquat
ectioriatem fugia cument ullabor estiunt
ionsequost, quis inimost, ulpa quist et
vendicias esto blandae pa di cum nos
reptatum quatquam cus nus, cust, sed
quos moluptatus voloreptatio tem et et
aut estion rem int inte perferspedi untias
si voluptati de sum qui voluptas quid
quatur, quam et qui cus expercimil eniam
dolupti orepel is eos nes nis remodit
untiaes que nis qui re voluta sunt.
Gitis ullore, sit as etur repelitas utet
por modit volestrum haritis minveli
stioreceati beatendam, quod excepudi
ommoluptati quosaped quia quam, te pa
qui net et exerferum nia conest rerciet
millut modi dolum idem eosanda nimus,
sime corror autas mos solorem harchiciet
aute sum estotaquam volut quae senet
volupti quasper spelique lam quae officte
mpernatur mo eaquias nos sus archictasi
rerroremos doluptio. Et ut voluptiis
iminctotat escit repudit labo. Omnis ipsa
sim id eum qui cus.
Seditatium, comni dolorrovid mos sit
harciusa aut omnihition re naturenist,
nis sinihil incium anis audis eos exces
Schramek, on deck.
sum harumquibus.
Tusa deribusant odi ipsaecea sita nis aute
nobitatur?
Fugitempor mil ilia pra vellam voles dolo
cus, quat qui optatiae non natio. Nam
vernam, incia del moloreicipsa nobitatus
dolorro cus, eum quas con con con pa
doluptatibus mi, sit liate nonserr oreped
esciaecum, nusandigniet delligenis as
rehenim oluptae nosapidenis idem am re,
eum idento et, quam vendaectatus consequi idemolorem laut acerchi ciento opta-
Spreads and Double-Truck Ads
New Mexico Magazine does not recommend
placing type across the gutter in spreads and
double-truck ads. If it is absolutely necessary, copy
must be placed .125" from both sides of the gutter
for a total of .25" separation. New Mexico Magazine
will not be responsible for any legibility issues as a
result of positioning type across the gutter.
1/2 page spread
15.60” x 4.85”
We do not recommed placing type across the gutter, if necessary it must be positioned .125”
away from the gutter on both sides for a total of .25” separation.
9 NEW MEXICO | January 2015
18 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
nmmagazine.com | JANUARY 2015 10
advertising Specifications
2015 print ad size diagrams
the new mexico
connection
travel guide
make your next trip an adventure
ELEPHANT BUTTE
1/4 Travel Guide
PhoTo:
3.50” x 2.25” @ 300 dPi
nM
ConneCtion
1.70”
x
4.30”
1/2 vertiCal
Plan your adventures at:
elephantbutteadventures.com
ABQ BioPark
Copy-40 word maximum. Copy-40 word maximum. Copy-40
word maximum. Copy-40 word maximum. Copy-40 word maximum.
Copy-40 word maximum. Copy-40 word maximum.
Our Zoo, Aquarium, Botanic Garden and Tingley Beach offer fun and
learning for the whole family. Explore the wonders of nature, and see
why the ABQ BioPark is New Mexico’s most visited destination.
111 Main Street
City Name, NM 87XXX
(000) 000.0000
WebsiteName.com
903 10th St SW
Albuquerque, NM 87104
(505) 768.2000
ABQBioPark.com
Phone:
(505) 878-0011
Toll free:
1-877-884-3387
3.58” x 9.89”
You’ll always find fun and exciting things to do in
and around the City of Elephant Butte… where
you’ll experience the adventures of a lifetime!
Visit our website to discover the many Lake, River,
Spaceport, Relaxation, Wild West, Off-Road, Golf,
Historical, Wildlife, and Extreme Adventures you
can enjoy year round!
Business Name
logo
www.greatswfurniture.com
nM
nM
ConneCtion
ConneCtion
1.70”
x
4.30”
1.70”
x
4.30”
PhoTo:
3.50” x 4.12” @ 300 dPi
Copy-100 word maximum. Copy-100 word maximum. Copy100 word maximum. Copy-100 word maximum. Copy-100 word
maximum. Copy-100 word maximum. Copy-100 word maximum.
Copy-100 word maximum. Copy-100 word maximum. Copy100 word maximum. Copy-100 word maximum. Copy-100 word
maximum. Copy-100 word maximum. Copy-100 word maximum.
Copy-100 word maximum. Copy-100 word maximum. Copy100 word maximum. Copy-100 word maximum. Copy-100 word
maximum. Copy-100 word maximum. Copy-100 word maximum.
Copy-100 word maximum. Copy-100 word maximum. Copy-100
word maximum. Copy-100 word maximum.
logo
nmmagazine.com | JANUARY 2015 6
nmmagazine.com | JANUARY 2015 4
Request a free Visitors
guide Today!
explorelascruces.com
(877) 266-8252
NAME
2/9 Co-op
The Mimbres Region Arts Council produces art,
music and cultural events in Silver City. Tour the
40+ student-produced murals throughout Grant
County, dance in the cool mountain air at our 2
FREE music festivals (May and September), and
sample handcrafted chocolates at our annual
Chocolate Fantasia (February).
Business Name
111 Main Street
City Name, NM 87XXX
(000) 000.0000
WebsiteName.com
It’s also home to the annual Las
Cruces Country Music Festival –
a weekend filled with live
music, food and fun for the
entire family.
MiMBRES REgioN ARTS CoUNCiL
Business Name
1/2 Travel Guide
newmexico.org | (800) 545-2070
A true New Mexico experience
isn’t complete without a visit to
Las Cruces. Nestled between the
majestic Organ Mountains and
the mighty Rio Grande you’ll
discover the area’s best wineries,
one of the top-rated Farmer’s
Markets in the country, and
world-class Mexican cuisine.
ABQ BioPark
Business Name
LAS CRUCES
1-2 photos: @ 300 dpi
MaxiMuM 100 words
of Copy
yourwebsite.org
(000) 000-0000
mimbresarts.org • (575) 538-2505
SoCoRRo
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
Copy—100 word maximum.
NAME
LAS CRUCES fARMERS MARkET
1/9 Co-op
1 photo: @ 300 dpi
MaxiMuM 100 words
of Copy
Socorro County Fair and Rodeo: 8/29 – 9/1
Star Party and related events: 9/26 – 9/28
SocorroFest music festival: 10/10 – 10/11
Alamo Indian Days: 10/9 – 10/11
Festival of the Cranes: 11/18 – 11/23
Festival of the Cranes Arts and Crafts: 11/ 21 – 11/ 23
Electric Lights Parade & Luminaria Stroll: 12/5
Very Large Array First Saturday tours every month
Copy—50 word maximum. Copy—50 word
maximum. Copy—50 word maximum. Copy—50
word maximum. Copy—50 word maximum.
Copy—50 word maximum. Copy—50 word
maximum. Copy—50 word maximum. Copy—50
word maximum. Copy—50 word maximum.
Copy—50 word maximum.
Nationally Recognized Year-Round Market
socorronm.org • (575) 835-8927
your website.com • (000) 000-0000
fcmlc.org • (575) 201-3853
Every Wednesday and Saturday
8:30 a.m.–1 p.m., with more than
300 vendors, across 7 city blocks.
Featuring All New Mexican Produce • Exquisite
Arts and Crafts • Buy directly from the Artisans!
nmmagazine.com | JANUARY 2015 8
See AN iNteRActive mAp of the AdveRtiSeRS feAtURed iN thiS SectioN At NmmAgAziNe.com/RegioNAl-deStiNAtioNS.
Travel Guide
Tourism Department Regional Co-op Program
Travel Guide appears four times annually: March,
June, October, and December
The Co-op advertising section runs six times per
year—once for each of the state’s six regions.
Production is free. The advertiser provides one
photo, one logo and up to 40 words of copy for a
1/4 ad or up to 100 words for a 1/2 ad.
Production is free. The advertiser provides
photography and supporting copy with a
maximum of 50 words for a 1/9 ad and 100 words
for a 2/9 ad.
contact: phyllis tonika (505) 827-6727 [email protected]
nmmagazine.com | advertising Media kit 2015 19
advertising Specifications
2015 print ad size diagrams
restaurant guide
2015 digital ad size diagrams
SPECIAL ADVERTISING SECTION
In New Mexico, December is one of
the most delicious months of the
year. Strolling through cool, piñonscented evening air en route to any of
the unique and authentic restaurants
below will whet your appetite for the
best local bites the state has to offer.
Whether you seek classic or cuttingedge cuisine, this guide will lead you
to many a memorable meal.
ART IN NEW MEXICO | ALBUQUERQUE
leaderboard 728 x 90
WORKSHOPS
NOVEMBER 3–6
Basics of Digital Photography
“Get off auto” is the unofficial
motto of this beginners’ workshop,
where students wrest control from
in-camera computers by learning
their way around apertures, shutter
speeds, lenses, and more. Taught by
Will Van Beckum.
NOVEMBER 7–9
Intensive: Adobe Lightroom &
Photoshop for Photographers
In the nineties, Santa Fe hosted
one of the first Photoshop workshops anywhere in the world. Rick
Allred jumped on board, and he’s
been working with and teaching
Adobe’s photo-editing suite ever
since. Lightroom, the focus of this
workshop geared toward pros and
dedicated amateurs, combines
photo-processing capabilities with
a library module that helps keep
photos organized.
ALBUQUERQUE
church Street cafe
Only steps away from Old Town Plaza in the heart
of Albuquerque. Enjoy two outside patios and a
waterfall in an early-18th-century adobe home.
Try the old-fashioned chiles rellenos, or the carne
adovada burrito to have a true New Mexico
epicurean experience. Open daily, 8 a.m.–8:30 p.m.,
with a full selection of breakfasts, soups, salads,
sandwiches, burgers, and a daily special, all priced
Treat Her—or Yourself—Like a Queen
with Royal Purple Jewelry!
Lavishly opulent, sugilite stones embellished with impeccable silverwork. Luxurious materials
and refined workmanship in classic designs equal extraordinary pieces. Wright’s is known for
authenticity, the highest quality, and the absolute best personal service - for 107 years!
WRIGHT’S INDIAN ART
2677 LOUISIANA BLVD NE • ALBUQUERQUE, NM 87110
505-266-0120 • 866-372-1042 • WRIGHTSGALLERY.COM
Art by: Albert & Alfred Lee, Watson Honanie, Mary & Everett Teller
to please. 2111 Church St. NW, Albuquerque;
(505) 247-8522; churchstreetcafe.com. $
Pueblo harveSt cafe & baKerY
La Posta de Mesilla’s festive dining hall.
Nationally recognized 40 Under 40 chef Michael
Giese is expanding our Native-fusion cuisine by
bringing to your table heirloom vegetables and
MESILLA
fruits grown in the community garden located on
double eagle
the grounds of the Indian Pueblo Cultural Center.
The crown jewel of historic Old Mesilla. Award-
We invite you to come and enjoy the rich traditions
winning margaritas include the Turquoise Margarita,
and ingredients cultivated by New Mexico’s Pueblos
garnished with a real turquoise stone; flavorful,
at our café and experience Pueblo hospitality in the
aged steaks from the only dedicated beef-aging
heart of Albuquerque’s North Valley. Open daily for
room in New Mexico; nationally recognized wine
breakfast, lunch, and dinner. Indoor or patio dining.
list, plus two ghosts—all in a 165-year-old adobe
2401 12th St. NW, Albuquerque; (505) 724-3510;
home with art, antiques, Baccarat chandeliers, and
indianpueblo.com. $$
LAS CRUCES
a gold ceiling. Home of the World’s Largest Green
Chile Cheeseburger and the famous house-made,
green-chile-infused vodka Bloody Mary. Open
omPc: the Shed
Mon.–Sat. 11 a.m.–10 p.m., Sun. 11 a.m.–9 p.m.
A locally owned favorite for breakfast and lunch,
2355 Calle de Guadalupe; (575) 523-6700;
serving authentic New Mexican cuisine. Try all
and dinner. Now serving breakfast weekends and
holidays. On the Plaza in Historic Old Mesilla.
2410 Calle de San Albino; (575) 524-3524;
laposta-de-mesilla.com. $
SANTA FE
rancho de chimaYó reStaurante
Celebrates 50 years in 2015 as a treasured part
of New Mexico’s history and heritage. A timeless
tradition—serving world-renowned authentic
New Mexican cuisine derived from treasured
family recipes since 1965. Try Rancho’s specialty,
carne adovada—marinated pork simmered for
double-eagle-mesilla.com. $$
hours in a spicy, red-chile-caribe sauce. Open at
Benedict, migas, pancakes, omelets, enchiladas,
la PoSta de meSilla
days (closed Mondays) November to April.
sandwiches, brick-oven pizza, pastas, salads, and
Famed for Mexican food and steaks since 1939,
soups using local quality ingredients. Pair your dish
this centuries-old historic adobe compound is
with a cold beer, wine, or a mimosa. Enjoy an
“Still Everyone’s Favorite Stop on the Old Butter-
eclectic atmosphere, with indoor and outdoor
field Stagecoach Line” and offers award-winning
seating. Open for breakfast and lunch Wed.–Sun.
Mexican food, steaks, and margaritas. Enjoy
7:30 a.m.–2 p.m. 810 S. Valley Dr., Las Cruces;
private dining rooms, an outside courtyard, two
(575) 525-2636; ompctheshed.com. $
cantinas, gift shops, and a lobby full of tropical
seven house-made breads and variations on eggs
katE russEll
birds and fish. Open seven days a week for lunch
11:30 a.m., seven days May to October, and six
Breakfast served on weekends. 300 Santa Fe
County Road 98, Chimayó; (505) 984-2100;
ranchodechimayo.com. $
$ Entrées less than $15
$$ Entrées $15–$25
$$$ Entrées more than $25
NOVEMBER 10–13
Wet-Plate Portraits
The award-winning Native photographer Will Wilson teaches this
new workshop on the haunting
19th-century collodion process for
which his photographs have become
known. You can read more about
his work in our 2013 article, “Will
Wilson’s Improved Self-Images”
(mynm.us/nm-wilson).
NOVEMBER 10–13
Nikon D800: Getting the Most
from Your Camera
Thanks in part to its high-quality
sensor, the D800 is “one of the most
amazing pieces of photographic
equipment ever made,” says instructor Eduardo Rubiano, whose workshop offers personalized instruction
to help students master this sophisticated camera.
ART IN NEW MEXICO | CARLSBAD
Art in new mexico
Carlsbad’s Sixth Annual Art Walk:
photo:
4.5” x 4.5”@300DPI
Feliz
Navidad
NOVEMBER 14–16
Intensive: Basics of Digital
Printmaking
“A photograph isn’t really finished
until you hold a print of it in your
hand,” says Will Van Beckum, who
helps students save their shots from
“digital purgatory” with instruction
on subjects including calibration,
color optimization, printer maintenance, and paper selection.
maximum 40 words
contact information
including five art venues
Friday, November 13, 4–7pm
medium
rectangle
300 x 250
Representing 30 noted artists exhibiting a myriad
of fine arts, fine crafts and quality gift items.
120 SOUTH CANYON, CARLSBAD, NM
575-887-1210
MONDAY–SATURDAY, 10am–5pm
ad paid for by Carlsbad Lodgers’ tax
painted clay angels by Helen Gwinn
nmmagazine.com | december 2014 61
nmmagazine.com | JANUARY 2015 14
1/2 page
Restaurant Guide
Art in New Mexico
Roll out the red carpet for your dining
establishment! The Restaurant Guide provides the
appropriate venue to connect with diners and keep
them coming back for more. Restaurant listings will
be formatted in one size, with a maximum of 75
words per listing, inclusive of restaurant name.
Placed within our Artscapes department, the
advertiser provides one photo, one logo, and up
to 40 words of copy and New Mexico Magazine
will produce the ad free of charge. Please include
address, telephone number and website address.
Each ad is our standard 1/3 horizontal size.
20 NEW MEXICO Magazine | contact: phyllis tonika (505) 827-6727 [email protected]
300 x 600