SUNDAY, DECEMBER 28, 2014 WSJ 3 ... You Shouldn’t Buy in 2015 1 Cable TV Some 102 million Americans subscribe to cable, according to research firm IBISWorld, but the number is declining. IBISWorld projects the industry losing a net one million subscribers a year through 2019. Americans are increasingly embracing cheaper alternatives. PricewaterhouseCoopers notes that subscriptions to streaming services like Netflix (up 25% over 2013), Amazon Prime (up 14%) and Hulu (up 3%)—all of which cost around $8 a month—are rising. Next year, you may have more reason than ever to cut the cord: Research firm NPD Group predicts the average pay-TV bill (for basic and premium channels) will hit $123 a month in 2015, up from $86 in 2011. —Catey Hill 2 Name-brand razor blades Americans love their Gillette razorblades so much that the shaving giant controls 66% of the $13 billion shaving industry. But Gillette cartridges aren’t cheap, so many shavers are turning to membership programs. The Dollar Shave Club, whose membership has grown by nearly 200% in the past year to 1.3 million, may be the most prominent. Such clubs sell blades via mail-order subscription for a fraction of what Gillette’s blades typically retail for. A blade bought through Dollar Shave can run as little as $1.50, while a Gillette blade can run as much as $5. Reviewers generally rate generic blades as highly as the brand names. —Charles Passy 3 Bottled water Who would pay $2 for what amounts to a bottle of tap water? Millions of Americans, it turns out: U.S. bottled water sales reached $12.3 billion in 2013. Scares over water contamination have helped boost demand, but environmental ad- 4 Credit monitoring and ID theft insurance Despite proliferating data theft, consumers needn’t pay for credit-monitoring services or identity-theft insurance, which can cost more than $100 a year. Consumer advocates note that banks’ zero-liability policies already protect consumers from unauthorized charges to their accounts. You can also ask credit bureaus to set up a security freeze that stops scammers from opening accounts in your name. —Priya Anand 5 DVDs and CDs Sales of compact discs (down a year-on-year 19% in the first half of 2014) and DVDs (down 8% in 2013) have nosedived amid competition from on-demand, streaming media. But the economics of streaming should tilt even further in some consumers’ favor in 2015. On the video front, HBO, Univision and CBS have each announced new, affordable streaming services for next year. In the music world, streaming platforms with monthly subscriptions should continue taking market share from CDs and digital tracks. —Q.F. 6 Computer memory sticks Computer memory sticks and thumb drives are becoming obsolete, as storage wars heat up in the cloud. Microsoft recently offered unlimited cloud storage to subscribers to their Office 365 software suite (although subscriptions cost $70 to $100 a year). Google Drive slashed its monthly online fees to as little as $1.99 for 100 gigabytes. Many tablets and computers also come with free storage for new buyers. Paulo Buchinho Changing technology and evolving trends can turn today’s purchase into tomorrow’s regret. vocates argue that for most Americans, bottled water is no safer than tap water. About 45% of bottled-water brands are sourced from municipal water supplies, says Peter Gleick, a scientist and author of “Bottled and Sold.” Consumers can often purify their own tap water at a much lower cost. Filters from companies such as Brita and Pur start at around $15 for a year’s supply. —Quentin Fottrell It’s true that memory sticks may cost less: Their prices typically start at around $25. But they can spread viruses and, unlike the cloud, can be left behind in a cafe. Of course, the cloud isn’t invulnerable, as a breach of Apple’s iCloud system showed this fall. And some consumers fear losing access to cloud data if storage providers raise prices. —Q.F. Some free dating apps say their companion-matching software is on par with the algorithms offered by the paid services. OkCupid, which had about 10 million users last year, offers detailed questionnaires to help match mates. Hinge, another free app, matches users with mutual Facebook friends—that is, friends of their friends—to boost the odds of a match. —P.A. 7 8 Online-dating subscriptions Love may be priceless, but the online dating industry will still earn $2.2 billion in revenue this year, according to IBISWorld. An estimated one in five Americans between 25 and 34 has online-dated, and Match.com and eHarmony, the two most popular paid services, charge between $20 and $60 a month. YOUR BENEFITS The Trouble With Social Security IDs BY JENNIFER WATERS Encouraging seniors to keep close watch over their Social Security numbers, as we did in our last column, opened the floodgates to letters complaining that those numbers are in plain sight on their Medicare cards—and asking why that should be. “When you reach this old age of 65, all the years you protected your Social Security number are for naught; everything shows your number,” writes Steve H. from Anaheim, Calif. “I figure, at this age, the government believes dementia has already occurred.” Adds Liz M. of San Antonio: “Could they try any harder to increase the potential vulnerability of the elderly?” “I find it difficult to comprehend that the personal ID number that we are reminded frequently to keep a secret is now on a card that we need to have on our person frequently,” says Phil O. of Pittsfield, Mass. “You remind readers that a lost or stolen SS number can lead to identity theft, with all the related consequences. The elderly are often targets of scams of numerous variety. Why does the government require us to carry a card with such potential for dire consequences at a point in our lives when we are becoming more vulnerable? “Is there a way to deal with this issue?” There is, but like most government-related matters, it’s an imbroglio mired in red tape, multiple agencies and big dollars to fix—and you will need to make your opinions heard to get it done. It was 2002 when the Government Accountability Office first recommended removing Social Security numbers from government documents. By 2007, President George W. Bush’s Identity Theft Task Force called Social Security numbers “the most valuable commodity for an identity theft,” and over the next two years a number of government agencies began taking steps to reduce the use of Social Security numbers from government transactions. But not the Centers for Medicare and Medicaid Services, the Social Security Admin- A Language of Its Own Deciphering some of the Social Security Administration’s mind-numbing jargon and abbreviations. ! AIME (Average Indexed Monthly Earnings): The dollar amount used to calculate your Social Security benefit. Past earnings are adjusted using an “average wage index” to keep the values of past earnings (when money was worth more) in line with present earnings. ! Benefits: Social Security pays five types of benefits: retirement, disability, family, survivors and Medicare. ! COLA (Cost of Living Adjustment): Social Security and Supplemental Security Incomes payments may automatically increase annually to keep pace with the cost of living, or inflation. ! DRC (Delayed Retirement Credits): Social Security benefits are increased by 8% (if born after 1943) if you delay taking retirement benefits beyond your full retirement age. The increases stop after age 70, even if you continue to istration or the Railroad Retirement Board. Why? Because it would cost a lot to make the change, and Congress has not appropriated the money A CMS spokesperson agrees that removing Social Security numbers from Medicare cards “is an appropriate step to reducing the risk of identity theft,” but notes that “CMS cannot make a decision to proceed unilaterally.” It needs SSA and RRB on board, and it needs “to consider all existing workloads and priorities in light of the funding that is available for such a major project.” A bipartisan measure to combat Medicare fraud introduced in Congress in early December included $320 million in funding to start the process. It’s unclear if the bill will be reintroduced in the session that starts Jan. 3. If you want to voice your support, start by calling the hotline of the National Committee to Preserve Social Security and Medicare at 800-966-1935. Operators will keep track of your calls and comments, and answer questions. “The best thing [seniors] can do is show a strong level of interest in getting this problem fixed,” says committee spokeswoman Pamela Causey. Q: My wife of nine years passed away a number of years ago. I am 58 and have been told that I can collect her delay benefits. ! FICA tax (Federal Insurance Contributions Act): The tax withheld from your salary or self-employment income that funds Social Security and Medicare programs. ! FRA (Full Retirement Age): The age of entitlement to full or unreduced benefits. It is gradually rising from age 65 until it reaches 67 for workers and spouses in 2027 and for widows and widowers in 2029. The increase affects the amount of reduction if you take benefits early. ! GPO (Government Pension Offset): Reduces Social Security spousal or widow and widower benefits by two-thirds of the amount of the earner’s individual public pension. ! Number holder: In many Social Security Administration documents, this refers to the wage earner. Boutique moonshine “White” whiskey—unaged corn or rye whiskey—has been trendy in the liquor industry since the Great Recession. Some boutique moonshine commands as much as $40 a bottle. From 2010 to 2012, U.S. moonshine sales quintupled to more than 250,000 cases, according to Technomic, a firm that ana- lyzes the beverage industry. But some experts say consumers shouldn’t pay top dollar for un-aged whiskey, because time in the barrel is what gives whiskey its flavor (and color). “I’ve never had a white whiskey that I would say I prefer to an aged whiskey,” says Clay Risen, author of “American Whiskey, Bourbon & Rye.” —C.P. 9 Mini tablets When Apple launched the extra-large iPhone 6 Plus in September, it may have sealed the fate of another Apple product: The mini tablet. As smartphones get bigger, tech experts say, there’s less reason to buy mini-tablets—which cost as much as or more than large “phablet” phones but usually can’t be used on phone networks and don’t work as well when used as cameras. Already, iPad buyers seem to be turning up their noses at the iPad mini: E-commerce firm Slice Intelligence says 93% of all iPad preorders are for the larger, 9.7-inch iPad Air 2. —Q.F. 10 4K TVs With their super-sharp pictures, so-called 4K and ultrahigh definition (UHD) televisions, which arrived in stores a year ago, are tempting. But NPD Group says 4K/UHD TVs average $2,400, compared with about $450 for flat-panel TVs overall. And it’ll be two to three years before there’s enough 4K-quality content available to make ownership worthwhile, says Phong Vu, CEO of deal intelligence site DealScience.com. —C.H. REPORTING SO POWERFUL, ITJUMPS RIGHT OFF THE PAGE. benefits at age 60, then collect my benefits at full retirement age, or wait until I am 70. Can you clarify? I would like to know whether the nine-year marriage, rather than the 10 years most refer to, is allowed and if there is any specific way and time to file for her/my benefits. —Mike M., Minneapolis A: Your nine-year marriage does qualify you for your wife’s benefit if you were still married when she died. The 10year marriage period applies only to divorcées who haven't remarried before age 60. You can collect on her benefits at age 60 and delay collecting your own benefits until full retirement age for your full benefit (assuming they are higher than your survivor’s benefits) or age 70 to build delayed retirement credits to maximize your own benefit. The survivor’s benefit you receive will be based on your wife’s benefit had she lived to her full retirement age. But if you take it early, it will be reduced by a fraction of a percent for each month before your full retirement age. You can search for “survivor plan” on ssa.gov for more information. 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