1. style and fashion

DESIGNERS’
INFORMATION PACK
PROPOSALS FOR FASHION WEEK 2015
Background
Ghanaian fashion is steadily growing and fashion on the international level is moving at a
fast pace. This is because of the emergence of fresh and creative young talents pushing the
boundaries every day. The Ghanaian fashion industry needs various platforms like properly
organised fashion week events to promote and sustain and accelerate the growth of the
industry. This will help boost various brands here in the country.
Objective
KNUST fashion week is tailored to provide a huge platform for fashion designers in the
industry to showcase their talents, network and celebrate each other and expose them to
the ready market.
KNUST fashion Week will be a 4 day fashion event to be held in Kumasi, KNUST Campus in
February 2015.
KNUST fashion week provides a major opportunity for designers to showcase their brands to
hundreds of visitors which will includes buyers, retailers, local and international press as
well as promote and increase the brand promotion and visibility.
Mechanism
Our fashion team will select from a list designers both inside and outside Ghana who will be
willing to experience the taste of an actual fashion week.

1 Venue

10 runway shows per day (2 days)

Over 40 experienced standard fashion runway models

Educational fashion Seminars, fashion sale and exhibitions

Local and international press
PRESS
KNUST fashion week will provide a huge pre and post fashion week marketing and PR for
fashion brands that participate.
Extensive TV coverage for the runway shows by our media partners i.e. MultiTV, UTV, Viasat
1, Gh1 and other online TV channels.
Introduce your new collections for 2015 to fashion journalist across Africa and rest of the
world.
Extend your online presence through the use of our AYO A website, AYO A YouTube
Channel, our online partner Fashionghana.com and other social media i.e. Facebook, twitter
and instagram.
Radio and TV interviews will also be organised for Designers.
Designers are encouraged to provide the Ayo A Ghana Team with pictures of previous works
for publicity purposes.
Designers Information
All participating designers are to provide the organisers with their own brand logos, a brief
profile about their brand, music for their runway show either by email or CD, collection
name and other additional information/ request by the end of December 2014.
Designers are to see to their own travelling arrangement. The KNUST fashion Week team
will assist where needed.
Participation fee for designers and exhibitors is GHȻ500.00 and full payment is required by
16th January 2014 to confirm participation.
For payment details contact our financial Executive Mr. Winfred Darko on 024861265 or
email, [email protected].
KNUST FASHION WEEK 2015 RUNWAY SHOW
KNUST fashion week 2015 is opened to all designers and exhibitors from in and out Ghana
with great fashion talents and design abilities.
Aside the well organised fashion shows for each designer, designers will be exposed to a
wider market both from the KNUST community which involves lecturers, local residence and
the entire Kumasi city audience and the people of Ghana at large. This gives an opportunity
for them to network and market their various collections.
Accessory designers can pair up with other designers to show their creative works, but
should inform the Fashion week organisers as early as possible to make the necessary
arrangements.
The following will be provided by KNUST fashion week Team to make
designers and exhibitors participation stress free:

MODELS/CHOREOGRAPHY
Every participating designer will be provided with standard fashion runway
models depending on the number of pieces their collections consist of.
Designers are encouraged to provided shoes and accessories for models if the
collection demand so. (Specified in-fashion shoes will be provided by the
models).

HAIR AND MAKE UP
All hair styling and make up will be provided by the highly experienced
makeup and hair team of Ayo A. GH. ‘’Glamazons’’ led by Celebrity makeup
artist: Asare’s Make Up using Mary Kay makeup products.

GROOMING OF MODELS
All models will be well groomed to meet the changing trends of the fashion
show business by Runway coaches of Ayo A. GH.

VIDEO/ PHOTOGRAPHY
KNUST fashion week team will have an official video and photography crew
who will cover the entire event. Post event pictures can be requested.
However, designers are allowed to arrange their personal photography and
video coverage for their runway shows which needs to be accredited by our
team.

EXHIBITION STANDS
Exhibitors will be provided with sale booths which includes table and chairs to
help exhibitors show the brands.
Program Title: KNUST Fashion Week
18th -21st February
30th January
16th -21st February
18th February
20th -21st February
21st February
21st February
Show Week
Official Launch
Fashion Exhibition And Product Sales
Cocktail Party
Fashion Runway Shows
Fashion Seminar
After Party