1 - WHO IS GLOBAL FINANCIAL PRIVATE CAPITAL? WHO IS GLOBAL FINANCIAL PRIVATE CAPITAL? The Global Advantage | What Working with a Global Financial Advisor Means to You Global Financial Private Capital, LLC is an independently owned, SEC Registered Investment Advisor (RIA) whose goal is to restore investor trust and confidence in the financial system through the creation of client relationships based on full fiduciary disclosure and transparency of action. WHO IS GLOBAL FINANCIAL PRIVATE CAPITAL? An established, relationshipbased organization putting their clients’ interests first Investors deserve a credible alternative source of advice compared to those products offered by the major financial corporations who have been described as “too big to fail.” As an independent organization, Global Financial has the freedom to offer unbiased advice without the potential for conflicts of interest often present within these larger broker dealers. By taking the time to understand our clients’ financial and lifestyle needs and aspirations, we aim to align our advice in the same direction as our clientele. Global Financial comprises a number of special areas of expertise, all of which work together, as our clients require, to provide a comprehensive wealth management solution. The Global Advantage | What Working with a Global Financial Advisor Means to You PERSONALIZED FINANCIAL PLANNING: Successful, long-term relationships usually start with both parties sharing with each other their mutual goals and aspirations. We believe this should also be true for prosperous financial relationships. The first stage of a relationship with Global Financial involves your personal financial advisor taking the time to listen to you and understand your story: where you have been, where you would like to go from here and what makes you financially comfortable. They will also outline their beliefs and the areas in which Global Financial might typically bring value to the financial relationship. There are two types of financial organizations: Together with your Global Financial Advisor, you will then have access to a group of qualified, experienced Investment Advisor Representatives, 11 of which are currently CERTIFIED FINANCIAL PLANNER™ professionals. This team is led by our company President, Geoffrey A. Frazier, CFP®. The Certified Financial Planner Board of Standards, Inc. benefits the public by upholding the CFP® mark as the recognized standard of excellence for competent and ethical personal financial planning. Under your direction, our financial planning team will analyze your current financial situation and suggest potential areas of improvement. Our financial planning services are available on a one-to-one, personalized basis and include risk, income and cost planning and analyses. After all, if you don’t have a plan, how do you know if you are heading in the right direction? 1. “The big companies you’ve heard of.” These are busy with bailouts, restructuring, legal battles and staff turnover. 2. “The companies you have yet to hear of.” Is now the time to look for a more personal financial organization? The Global Advantage | What Working with a Global Financial Advisor Means to You INSTITUTIONAL-LEVEL INVESTMENT MANAGEMENT: Institutional money management is not just for the ultra-wealthy elite and large institutional investors. You’ve worked hard and earned the right to enjoy similarly sophisticated and transparent asset management services that larger investors have benefitted from for decades. In our opinion, the key to consistent investment returns and volatility reduction is Asset Allocation – a focus on dynamically selecting the most attractive areas to invest in while avoiding the riskiest, taking into account the ever-changing economic and investment environment. Our investment philosophy is a proactive, hands-on, diversified and flexible approach to seeking risk-adjusted asset classes with the potential for principal growth or consistent income. In other words, “buy and hold” may not be right for all markets and all investors. We prioritize capital preservation while seeking to participate in market opportunities across a wide range of asset classes and geographical regions. Decisions are screened through our Investment Committee with the aim of incorporating an element of risk reduction, quality control and value investing within a disciplined investment and analysis process. We are privileged to advise large institutions, who demand a high degree of accountability and due diligence. With our use of: • External auditors to verify our performance reporting • Independent third-parties who validate that all our daily transactions reconcile with the actual account holdings • Account custodians who ensure we handle all client accounts in compliance with financial regulations we are able to provide enhanced peace of mind for our investors. Global aims to bring institutionallevel asset management to your kitchen table. The Global Advantage | What Working with a Global Financial Advisor Means to You CLIENT SERVICE INSTITUTIONAL INVESTMENT FINANCIAL PLANNING THE GLOBAL FINANCIAL ADVISOR—CLIENT SERVICE AND FIDUCIARY ADVICE: Global Financial’s affiliated advisors are typically local, independent business owners. They don’t answer to corporate management structures, strictures, shareholder profit motives and bonus targets. They answer to YOU. At Global Financial, we believe financial advice should be more than big company sales staff offering financial products that they have a financial interest in selling to you. Is this in the best interests of the client? We believe financial advice should be about building relationships. Every Global Financial Advisor has access to special independent experts including Investment Research and Analysis, Financial Planning, Institutional Compliance and Quality Control. Their job is to work closely with you to ensure your needs are being served. Our goal is to offer a high level of client service—some might say the “old-fashioned” way. The Global Advantage | What Working with a Global Financial Advisor Means to You Each Global Financial Advisor seeks to provide their clients with the opportunity to become part of a family-style community. As a Global Financial client, you should expect to meet other clients and share your experiences and views. By adopting the fiduciary standard as their guiding “standard of client care,” a Global Financial Advisor is required to put the interests of their clients first and fully disclose associated costs and potential conflicts of interest. In our opinion, this is a higher standard of care than the “Brokerage Suitability” standard that most large company brokers still follow. Our hope is that clients and regulators continue to embrace the fiduciary standard as a way to uncover and prevent many of the practices which led to the credit crisis, recession, budget deficit and Wall Street protests. We appreciate and respect how hard you’ve worked and saved throughout your life. With that in mind, we take our role as the financial advisor of your pre- and post-retirement goals very seriously. Fiduciary comes from the Latin word “fiducia” meaning trust. It is a true honor for us to be entrusted with this responsibility. Please read the Important Information section of the accompanying cover to this brochure: Global Financial Private Capital, LLC is a Registered Investment Advisor which offers services and charges fees as set forth in Form ADV, a copy of which you should obtain prior to investment. The Global Advantage | What Working with a Global Financial Advisor Means to You 2080 RINGLING BOULEVARD, SECOND FLOOR · SARASOTA, FLORIDA 34237 (800) 220-0614 · [email protected] · WWW.GF-PC.COM IMPORTANT INFORMATION The information contained within this brochure is the opinion of Global Financial Private Capital. All information is taken from sources deemed to be reliable. Prior to investment, we recommend discussing your needs and risk tolerance with an experienced, qualified financial adviser. For additional information, including Global Financial Private Capital, LLC’s Form ADV, contact your financial adviser. Advisors Excel is not affiliated with Global Financial Private Capital.