FOR IMMEDIATE RELEASE Tiny, wearable and virtually weightless, first-of-its-kind iON social imaging camera makes shooting and sharing a snap “Instant-on” iON SnapCam lets you capture every moment, as it happens LAS VEGAS (CES 2015, Central Hall Booth #15430), January 5, 2015 – iON Cameras (Central Hall, booth # 15430), the company that pioneered Shoot/Share™ Wi-Fi connectivity in point-of-view (POV) cameras, today unveiled SnapCam™, a first-of-its kind, wearable social imaging camera. Just 1.5 inches square and weighing a little more than one ounce, the iON SnapCam connects wirelessly to a smartphone to make it easy to shoot and share high-definition (HD) videos and 8 MP photos—even live-stream video— anywhere and anytime. If you’ve ever been frustrated by the number of steps it takes to capture videos and photos on your smartphone today and have missed important moments as a result, SnapCam is for you. To shoot video with a smartphone, you have to turn it on and unlock it, open the camera app, activate the video setting, and then hit the record button. With SnapCam, you can be shooting video or taking photos in less than a second. SnapCam’s unique proprietary design—incorporating a powerful OmniVision processor— allows it to spring to life with a simple swipe of the finger. The camera is ready when you are; all on one charge. With an incredible seven-day standby time, SnapCam is always ready to capture the moment, whenever it occurs. SnapCam attaches directly onto clothing, hats, gear or backpacks via a sturdy clip or magnet, providing greater flexibility than with traditional bulky action cameras in plastic cases. Small and discreet, SnapCam is barely noticeable. Equipped with both Wi-Fi and ioncamera.com Bluetooth powered by Broadcom Corporation, the SnapCam wirelessly connects to a smartphone so videos and photos can be uploaded instantly and immediately shared. “Today’s consumers are always ‘on the go’ and definitely always connected. SnapCam lets them capture and share their lives as they’ve never been able to before…instantly and immediately,” said iON Cameras CEO Giovanni Tomaselli. “SnapCam is the first camera that effectively becomes an extension of the smartphone. It is tiny but powerful, making it simple for anyone to capture and share moments as they happen, with a simple swipe and tap.” A single tap on the SnapCam captures a high-resolution (8 megapixel) image. A double tap starts high-definition video recording at 720p/30-frames-per-second resolution. Three taps activates live video streaming. Tapping the camera once more stops it from shooting. Videos and photos are saved directly to the micro-SD card or to your smart device via Bluetooth or Wi-Fi. The iON SnapCam app makes controlling all functions a snap. You can save and upload videos and photos to the cloud, or share them via social apps such as Facebook or Instagram. With a single charge, SnapCam can shoot 5,000 photos in time-lapse mode, or record two hours of video, or deliver approximately one hour of live streaming, all with an incredible seven days of stand-by time. SnapCam stores it all onto a MicroSD card up to 32 gigabytes. The SnapCam brushed metal camera body comes in gunmetal grey, black or white and can be customized with colorful bumpers for added personalization. Suggested retail price is $149.99. iON is also unveiling the SnapCam Lite (suggested retail: $79.99), which offers similar features but without wireless connectivity. ioncamera.com Both cameras are expected to be available Q2 2015. Complete details on the SnapCam and SnapCam Lite, as well as iON’s full line of cameras, mounting kits and accessories can be found at ioncamera.com. About iON Cameras: iON Cameras pioneered the concept of Shoot/Share™ Wi-Fi connectivity in point-of-view (POV) cameras with its aerodynamic and fully-waterproof Air Pro, Speed Pro, CamoCam and The Game lines, and the new iON the Home system. iON cameras make it easy to capture and share high-definition video and still images, with Wi-Fi connectivity and free cloud storage. For more information, please visit ioncamera.com and its social sites: https://facebook.com/ioncamera http://twitter.com/ioncamera http://instagram.com/ioncamera http://youtube.com/ioncamera ### For more information: Barbara Hagin Breakaway Communications 415-358-2484 - office 408-832-7626 - cell [email protected] ioncamera.com