SOUTH AVAILABLE EXCLUSIVELY AT TRUBEAUTY CONCEPTS! Photo courtesy of Vicki Casciola, Master Educator & Platform Artist for Hotheads Extensions J A N U A R Y / F E B R U A R Y 2 015 GET THE COVER LOOK pg. 2 2015 SPRING HOPE EDUCATION pg. 18 ROUNDTABLE MALE GROOMING pg. 24 SOL-04-FFAL Tru Beauty Concepts - Trusted, Respected, Unique 1-888-371-5040 | www.trubeautyconcepts.com w w w . tr ub eautyc onc ep ts. c om MANUFACTURERS GET THE COVER LOOK Master Stylist Vicki Casciola created the cover look using Hotheads Extensions. Want to achieve this look? Here’s how: BEFORE AFTER Our model Grace’s fine hair does not hold a curl naturally, so to create the waves as seen on the cover image, Hotheads Master Stylist Vicki Casciola uses Hotheads Extensions to achieve a long lasting photoready look. To create this glamorous style, Vicki starts by using (1) Pack of Hotheads Color No. 8 & (1) Pack of Color No. 20 in lengths 18”-20” to achieve length and fullness. To create perfectly blended extensions, it’s important to match the density and color effects of the guest’s hair. In fine hair, this can be achieved in as little as 1 pack, and up to 4 packs in hair that is more dense. Abba Alfaparf........................12, 13 Aloxxi.....................26, 27, 29 Alterna........................6, 7, 29 American Dawn Arbill Ardell B.E.S. Balmain Betty Dain Biolash................................29 Blow Pro.............................28 Bodyography Burmax Cameo Clairol CND....................................33 Cricket Dennis Bernard Deva Curl......................14, 15 DHS Divina DS Laboratories...................27 Essie...................................33 Esuchen...............................29 Eugene Perma.....................36 Fave 4 Flowery Footlogix Fromm................................30 Gena GiGi GK Hair Graham HairArt Hotheads...........................1, 2 Hot Tools IBD ICON...................................29 Intrinsics Jatai Kera Therapy................22, 23 Keratin Complex................4, 5 King Research Malibu C Wellness Marianna Marilyn Brush Marrakesh...........................31 Mason Pearson Mediceuticals Milbon..............................8, 9 MIN Morris Flamingo Mutual Neuma......................3, 28, 29 Nufree Nudesse Onesta................................31 OPI...................29, 32, 33, 34 Oster Palladio Penguin Clip........................30 Phyto Organics Product Club........................31 ProTools Pure Blends Rejuvenol Ri Ci....................................16 Roux Rudolph Salon Tech...........................30 Seche Skin Research......................30 SnobGirls Soma Sparks Spornette Style Edit.............................29 Tend Skin Terax TheraBath Therapro Tresemme TruBeauty.....................29, 30 TruDesign Turbo Tweezerman Wahl Wella Wet Brush White Sands X Fusion YCC Z.One Concept.........10, 11, 29 Zotos 4 EASY WAYS TO ORDER After ironing and sectioning the hair, Vicki applies Hotheads Color No. 8 on the bottom and Color No. 20 on top to create tone on tone dimension. 1. E-Mail us at [email protected] After the application is complete, Vicki uses a slide cutting technique to blend the extensions, using the natural hair as a guide. Hotheads Extensions are varied in length, so the need for cutting aside from basic shaping is minimal. 3. Call our Customer Service Department at (888) 371-5040 2. Contact your Tru Beauty Concepts Sales Consultant Once the hair is trimmed and ready for styling, Vicki uses a 25mm curling rod all over, using horizontal sectioning. 4. Visit us at our store: 109 Street Rd., Southampton, PA 18966 For workable hold and shine, Vicki uses a flexible hold hairspray to keep the hair soft to the touch. Not all products available in all territories – contact us for more information. Not responsible for typographical errors. Pictures may not exactly match advertised promotions. Promotions limited to on-hand quantities unless otherwise specified. TBC reserves the right to correct errors and limit quantities. All material contained herein is subject to trademark and copyright protection. Copyright 2014 Tru Beauty Concepts, Inc. All rights reserved. South version. 2 35 NEUMA 1-888-371-5040 | www.trubeautyconcepts.com PRO PREP PRODUCTS 1 Swiss Blue Liquid Hand Soap Washes away germs and bacteria. 2 Swiss Hand Guard Antiseptic Handwash Gel Kills germs and keeps them in check during nail prep. 3 N.A.S. 99 Nail Cleansing Solution Cleanses nails and removes gel residue. 4 Bond-Aid pH Balancing Agent Ensures lift-free, chip-proof GelColor services. 5 PusherPlus Titanium Multi-Use Pusher Pushes cuticles and details nails with a built-in cleaning edge. GELCOLOR • ICONIC OPI COLOR IN A SERVICE ONLY YOUR SALON CAN DELIVER! MODEL IS WEARING GELCOLOR BY OPI VAMPSTERDAM FOR MORE INFORMATION ABOUT GELCOLOR BY OPI, LOG ON AS A PRO AT OPI.COM! ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com 34 3 1-888-371-5040 | www.trubeautyconcepts.com OPI $ 89.10 display CND-19-VFFLD Flora & Fauna Shellac My Silk Tie Dark Side of the Mood Romantically Involved Embrace the Gray ESSIE NAILS 49.50 display CND-19-VFFSD Cement the Deal | Includes: 2 Dandelion 2 Fragrant Freesia 2 Salmon Run 2 Field Fox 2 Creekside 2 Wild Moss 4 Weekly Top Coat Includes: 2 Dandelion 2 Fragrant Freesia 2 Salmon Run 2 Field Fox 2 Creekside 2 Wild Moss 2 Weekly Top Coat $ CND Flora & Fauna Vinylux Large Display Flora & Fauna Vinylux Small Display $ | 15.95 ea. NEW Choose from: • Dandelion • Fragrant Freesia • Salmon Run • Field Fox • Creekside • Wild Moss Shine for Me Surrender to Color SAVE 20% Pedicure Foot File 5 pc. Display Avoplex Oil Promo Purchase: 1 Avoplex Nail & Cuticle Oil 4 oz. Receive FREE: 1 Avoplex Refillable 1 oz. size 59.95 $74.75 value SAVE 26% deal $ 39.95 deal OPI-19-SPG01 $53.70 value Axxium Gel System No-Cleanse UV Top Sealer .5 oz. Start To Finish 6 pc. Display $ 51.00 display ESN-19-CM12 36 pc. Display SAVE 24% 4 12 pc. Display $ SAVE 20% $ Cashmere Collection 2015 9.50 ea. OPI-19-SPG02 Choose from: •Regular Formula •Formaldehyde Free Formula $ 153.00 display ESN-19-CM36 Resort Collection 2015 12 pc. Display $ 51.00 display ESN-19-R1215 36 pc. Display 31.20 display $12.50 value $ OPI-06-AX212 OPI-19-SRG01 (Regular Formula) OPI-19-SRG02 (FF Formula) $ 153.00 display ESN-19-R3615 Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 33 KERATIN COMPLEX Express Blow Out Speedy Smoother Salon Promo Call 800.341.9999 or visit opi.com • ©2015 OPI Products Inc. • Volcanic imagery © G. Brad Lewis Kick off 2015 with more time! Offer your clients the Speedy Smoothing Solution and they will leave your salon with smooth, shiny, more manageable hair for up to 6 weeks. Use your freebie 4 oz. Natural Keratin Smoothing Treatment to offer a free bang or spot treatment. Purchase: 1 Keratin Vital Shot 10 ampoules 3 Vanilla Bean Deep Conditioner 7 oz. 6 Kerawhip Conditioner 8.5 oz. 3 Thermo-Shine 3.4 oz. Receive FREE: 1 Vanilla Bean Deep Conditioner 33 oz. 1 Spa Room Aromafier and Lavender Essential Oil 1 Shelf Talkers 25 Day of Indulgence Menu of Services 1 Day of Indulgence Business Building Handbook SAVE 56% Purchase: 1 Express Blow Out 33 oz. Receive FREE: 1Smoothing Treatment 4 oz. 25 Menu of Services Rack Cards $ Lacquers from left to right: Suzi Shops & Island Hops Just Lanai-ing Around Hello Hawaii Ya? This Color’s Making Waves My Gecko Does Tricks Pineapples Have Peelings Too! That’s Hula-rious! Go with the Lava Flow Lost My Bikini in Molokini Do You Take Lei Away? Is Mai Tai Crooked? Aloha from OPI 300.00 deal $ $421.00 value KCX-21-SSPS KCX-21-TDP Express Blow Out Speedy Smoother Stylist Option Purchase: 1Express Blow Out 12 oz. Receive FREE: 1Clarifying Shampoo 12 oz. 5Menu of Service Rack Cards 125.00 deal SAVE 9% National Release Date 2/4/2015 Try it on at opi.com All Hawaii Collection shades are available in GELCOLOR BY OPI #OPIHawaii OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source. Timeless Color Fade-Defy Promo Purchase: 6Timeless Color Fade-Defy Shampoo 13.5 oz. 6Timeless Color Fade-Defy Conditioner 13.5 oz. 3Timeless Color Fade-Defy Deep Conditioning Mask Receive FREE: 1Timeless Color Fade-Defy Shampoo Liter 1Timeless Color Fade-Defy Conditioner Liter $ $248.00 value KCX-19-SSSO KCX-21-FTF Shades of Grey Coverage Promo Buy 2, Get 1 FREE $ 40.00 deal SAVE 18% 204.00 deal $137.00 value Purchase: 1Kerahold 3N 1Kerahold 4N 1Kerahold 5N 1Kerahold 7N 1Kerahold 9N Receive FREE: 1Kerahold 20V Developer Go with the Lava Flow 186.00 deal $360.00 value $ 32 SAVE 17% Treatment Day Promo It’s A Blonde Thing Lightening System Powder Tub SAVE 15% $ 49.00 deal $46.99 value $73.50 value KCX-21-SOGC KCX-21-BLP Tru Beauty Concepts - Trusted, Respected, Unique SAVE 33% Not all products available in all territories. Contact us for more information. 5 ONESTA SAVE 32% 30.00 duo MIX-N-MATCH - Must be one Shampoo and one Conditioner Buy 2 Play Pastes, Get 1 FREE Sculpt Styling Gel! $ 21.96 deal $30.44 value ONE-21-2PPSG MARRAKESH MIX ANY COLOR OR BLEACH TO PERFECT CREAMY CONSISTENCY IN SECONDS! System includes: 1Mixing head 4Bowls 4Brushes 1A/C power supply $43.96 value •Great for men’s styles, short do’s, and textured layer •New, improved Play Paste with stronger hold and better lift •Infused with a natural fragrance of Agave Cactus Nectar | NEW & IMPROVED! ColorWhip Hydrating or Volumizing Shampoo Liter AND Hydrating or Volumizing Conditioner Liter Duo $ PRODUCT CLUB SAVE 28% Improvements include: •Mixing blade spins 10% faster •A/C power supply connection is more secure with the mixing head •Magnetic switch automatically turns mixer off when mixing head is lifted off bowl $ TRU SAVINGS SAVE ON LITER DUOS | 79.95 deal PRD-10-CLWHP Ready to Use Pop-Up Foil Silver 5” x 8” 400 ct. $ SAVE 22% 6.99 box $8.99 value PRD-10-P400S SAVE 15% ON BALAYAGE TOOLS Foil/Balayage Boards $ 11.80 ea. (PRD-10-FBST2) $13.95 value Balayage Brushes (PRD-10-BB2) $ 4.20 ea. $4.95 value Balayage Paddles (PRD-10-BP2) $ 6.75 ea. $7.95 value Balayage Film (PRD-10-BF125) $ 16.95 ea. $19.95 value Smooth Roll Foil SAVE up to 32% 6 Silver Roll 5” x 1450’ Silver Roll 5” x 250’ $ $ 34.38 ea. 6.93 ea. $42.98 value $9.90 value (PRD-10-R50S) (PRD-10-R10S) Tru Beauty Concepts - Trusted, Respected, Unique Color Roll 5” x 250’ Choose from: • Dark Blue (PRD-10-R10B) • Gold (PRD-10-R10G) • Red (PRD-10-R10R) $ 9.99 ea. $14.75 value Not all products available in all territories. Contact us for more information. 31 ALTERNA TRU SAVINGS SKIN RESEARCH | SALONTECH | TRUBEAUTY | PENGUIN CLIP | FROMM NEW! Salontech Spin Style Curling Iron Take Your Beauty to neu LENGTHS INTRODUCING CAVIAR Repair X Multi-Vitamin Heat Protection Spray Luxurious Lashes, Brows and Hair in just weeks! •Fully automatic, any hand, any position, any direction •420°F Max Temperature •Ceramic Technology, gentle far infrared heat and negative ions reduce frizz and damage 6 ML: $50.00 ea. 80 ml: $75.00 ea. 3.2 ml: $47.50 ea. (NLS-07-BROW6) (NLS-19-HRPKT) (NLS-07-LASH3) NEW! $ 45.49 ea. SAT-09-SSC1 Salontech NEW! Titanium 450 Xtreme 1” & 1.5” Salontech NEW! Silicone 450 Xtreme 1” & 1.5” • Safe Heating Control Technology provides a more stable, safe and durable heating • Perfect Multi-Styler ideal for straightening and curling • Auto shut-off motion sensor after 60 minutes • 3-Silicone Bar technology provides perfect tension while conditioning the cuticle, results are straighter and silkier hair • Safe Heating Control Technology provides a more stable, safe and durable heating $ 49.99 ea. $69.99 value SAT-09-TX1, SAT-09-TX15 SAVE 29% $ 49.99 ea. $69.99 value SAT-09-SX1, SAT-09-SX15 SAVE 29% 30 SAVE 25% 11.00 ea. $ $15.00 value ALC-03-MVHPS AVAILABLE FEBRUARY 2015 SAVE 27% $ 232.00 kit $79.95 value $319.00 value TRU-09-DRYER ALB-21-SSBTK Not all products available in all territories. Contact us for more information. 16.50 each SAVE 25% Volume Shampoo ALB-02-V17 Volume Conditioner ALB-03-V17 Black (PCL-10-BLACK) Blue (PCL-10-BLUE) Pink (PCL-10-PINK) Purple (PCL-10-PURPL) Tru Beauty Concepts - Trusted, Respected, Unique BAMBOO Volume Shampoo or Conditioner 17 oz. Retail Size $ 12.00 pack 59.95 ea. LIMITED TIME ONLY! 2X Larger than the retail size for 25% less per ounce! •Holds more hair than your average clip •Will not dent hair •Nearly indestructible •4 clips per pack $ 19.50 ea. ALC-03-CC5 NEW! BAMBOO Signature Smooth Blowout Tool Kit •Ionic generator for faster drying and more shine •Ultra-light weight frame for easy handling •Dual speed and tri heat settings •Ceramic airflow grate •AC motor 1850 watts •1 year warranty $ •Moisture •Shine •Smoothness •Softness •UV Protection •Manageability •Strength •Anti-Breakage •Heat Protection •Light Hold SAVE 25% Penguin Clip 4 pack SAVE 25% 1 STEP. 10 BENEFITS. FLAWLESS HAIR. •Boosts hair’s immunity to damage, guarding against blow dryers, hot tools, UV rays, and other outside aggressors •Protects hair up to 450° F •Helps restore hair’s shine and thickness •Provides light conditioning to soften and nourish strands $ NEW! Exclusive to Tru Beauty! Tru Beauty Air Concept Professional Hair Dryer PURCHASE OUR TOP-SELLING CAVIAR CREAM IN A SPECIAL 5.1 OZ. SIZE! SPEND $232 on any combination of BAMBOO Smooth products (Recommended Assortment): 6 Anti-Frizz Shampoo 8.5 oz. 6 Anti-Frizz Conditioner 8.5 oz. 4 Kendi Dry Oil Mist 4.2 oz. 4 Anti-Breakage Thermal Protectant Spray 4.2 oz. Receive FREE: 1 Signature Smooth Blowout “Get the Look” Poster 1 Product Glorifier 1 Round Boar Bristle Brush 1 Pack of (3) “Gator” Styling Hair Clips 1 Kendi Dry Oil Mist Tester 1 Anti-Breakage Thermal Protectant Spray Tester 1 Cleanse Extend Translucent Dry Shampoo Mango Coconut Tester 1 Cleanse Extend Translucent Dry Shampoo Bamboo Leaf Tester 20 BAMBOO Smooth Shampoo/Conditioner Duo Packettes Best-Selling BAMBOO Blowout Kits are BACK! Sleek Smooth Kit includes: 1 Anti-Frizz Shampoo 8.5 oz. 1 Anti-Frizz Conditioner 8.5 oz. 1 Kendi Dry Oil Mist 4.2 oz. OR Bombshell Volume Kit includes: 1 Abundant Volume Shampoo 8.5 oz. 1 Abundant Volume Conditioner 8.5 oz. 1 48-Hour Sustainable Volume Spray 4.2 oz. $ 27.00 kit $34.50 value Smooth ALB-19-SBOK Volume ALB-19-VBOK Tru Beauty Concepts - Trusted, Respected, Unique SAVE 22% Not all products available in all territories. Contact us for more information. 7 WHILE SUPPLIES LAST! 1-888-371-5040 | www.trubeautyconcepts.com Restore brilliance and resilience with the Plarmia Hairserum Collection. •Hydrates moisture-starved hair SAVE 45% Includes: 1Replenishing Moisture Shampoo 1.35 oz. 1Replenishing Moisture Conditioner 1.35 oz. $ 6.00 duo $11.00 value ALC-21-RMTD 1.00 ea. $7.37 value NPP-05-12HS •Lightweight refreshing spray helps restyle with ease •Hydrates while penetrating cuticle to strengthen and prevent damage $ 30.00 kit NEU-12-EXT8 $49.00 value Style Edit Invisible Dry Shampoo BiolashX3 Lash Booster Stylist Preview •Cleans and absorbs excess oil while simultaneously adding body •Invisible on scalp and hair: won’t leave powdery residue $ 2.50 ea. 5.00 ea. $ STY-04-2005 $30.00 value STOCK UP Choose from: • 1 oz. • 6 oz. • 20 oz. • Gallon •Not all flavors are available in each size WHILE SUPPLIES LAST! Aloxxi Travel Size 1.5 oz. SAVE 40% Choose from: •Hydrating Shampoo 1.5 oz. •Hydrating Conditioner 1.5 oz. •Keratin Treatment 1.5 oz. $ 1.50 ea. $2.50 value NIH-19-TRY WHILE SUPPLIES LAST! $ 39.95 kit Includes: 1 Cure Replenishing Spray 8.5 oz. 1 Cure Recover Shampoo 8.5 oz. 1 Cure Double Body 8.5 oz. 30.00 trio $46.00 value ICN-19-CUR14 SAVE 33% •Suitable for professional use on all types of hair •Will not strip color from hair •Quality ingredients leave hair fresh, manageable and bright with increased shine $ BIO-07-1000 OPI GelColor Add-On Kits Choose from: •Romantics •Beautifuls •Trendsetter •Sirens •Thrill-Seekers •Impressionists •Pastels •Femme Fatales SAVE 35% TruBeauty Honey Almond Shampoo Gallon SAVE 83% $10.53 value Icon Cure For A Cause Trio $ LONGER, THICKER LASHES IN JUST TWO WEEKS! SAVE 76% Avojuice Lotions! Debuts February 2015. SAVE 39% 6.00 ea. 80% OFF Plarmia Hairserum’s innovative ProteinSaisei™ Technology reinvigorates every strand to restore life to brittle, dull hair for the ultimate beauty inside and out. Includes: 1 12 Wonders 4.7 oz. 1 Smoothing Cream 6.7 oz. 1 Volumizing & Styling Foam 8.4 oz. 1 Strong Hold Gel 5.9 oz. 1 Volumizer Hairspray 3.4 oz. $11.58 value •Provides resilience, direction and hold •Suitable for: - Normal styling and fixing - Spiky-looks and fixing $ No Inhibition Try Me Kit SAVE 48% $ Esuchen SAVE 86% N.P.P.E. No. 12 Hair Spray 250 ml eternally beautiful hair Neuma Style Extender 8.5 oz. HOT DEALS Ageproof Your Hair. Alterna CAVIAR Replenishing Moisture Travel Duo 7.99 ea. $11.99 value DIV-02-HONAG OPI GelColor Duo Deals FREE Matching Nail Lacquer with GelColor Purchase! •Showstoppers •Sophisticates •Showgirls •Classics •Divas •Oz •Bohemians •Coca-Cola SAVE 50% Choose from: • Alpine Snow • Bubble Bath •Passion • Big Apple Red • I’m Not Really A Waitress • Malaga Wine • Louve Me Louve Me Not • Brisbane Bronze • My Private Jet • Here Today Aragon Tomorrow • Russian Navy • Lincoln Park After Dark • You don’t know Jacques • Black Onix • Cajun Shrimp • My Address is Hollywood • Pedal Faster Suzi SAVE •Vampsterdam $ 8.50 duo 43% $14.95 value $79.95 value WHILE SUPPLIES LAST! 8 Beautiful Hair, Beautiful People Not all products available in all territories. Contact us for more information. Tru Beauty Concepts - Trusted, Respected, Unique 29 | MILBON NEUMA TRU SAVINGS BLOW SAVE up to 50% reNeu Backbar reNeu Scalp Therapy Display Purchase: 4 reNeu scalp therapy 3.4 oz. Receive FREE: 2 reNeu scalp therapy 3.4 oz. 1 Countertop Display SAVE 34% Purchase: 1reNeu shampoo 25 oz. 1reNeu condition 25 oz. Receive FREE: 1reNeu scalp therapy 3.4 oz. 1reNeu tangle me free 8.5 oz. 1Neuma Organic Hemp & Cotton Bag SAVE 33% Beautiful Hair, Beautiful People MILBON NEW YEAR SPECIAL Buy 5 Sets, Get 1 Set Free! Retail Shampoo & Treatment / Available Only Through January Nue Due Inphenom Nigelle ER Fierli Improve texture for all hair types Restore moisture & maintain vibrant color Frizz control for coarse hair Frizz control for fine hair Plarmia NEW Moisture Balancing Plarmia NEW Clear Spa Foam Dry scalp treatment Oily scalp treatment Clear Spa Foam & Moisture Balancing Treatment PURCHASE 12 RETAIL PRODUCTS & RECEIVE THE CORRESPONDING TRAVEL PRODUCTS FREE! Choose From: •Blow Up Daily Volumizing Shampoo (BHC-21-VOLP) •Blow Up Daily Volumizing Conditioner (BHC-21-VOLC) •Hydraquench Daily Hydrating Shampoo (BHC-21-HYDP) •Hydraquench Daily Hydrating Conditioner (BHC-21-HYDC) •Damage Control Daily Repairing Shampoo (BHC-21-REPP) •Damage Control Daily Repairing Conditioner (BHC-21-REPC) •Heat Is On Blow Dry Styling Mist (BHC-21-HEAT) •Blow Up Thickening Mist (BHC-21-THCK) •Beach Blow Texturizing Mist (BHC-21-BEACH) •Textstyle Dry Texturizing Spray (BHC-21-TEXT) •Blow Out Serious Non-Stick Hair Spray (BHC-21-BLOWO) •After Blow Strong Hold Finishing Spray (BHC-21-ABLOW) •Faux Dry Shampoo (BHC-21-FX) •Weather Girl Anti-Frizz Serum (BHC-21-WTHRG) •Ready Set Blow Dry Lotion (BHC-21-READY) •Body by Blow Volumizing Mousse (BHC-21-BODY) •Time to Shine 3-D Illuminating Mist (BHC-21-SHINE) $ 102.00-$132.00 deal $ 50.00 display $75.00 value Purchase: 1neuSmooth shampoo 10.1 oz. Receive FREE: 1neuSmooth revitalizing masque 2.5 oz. 79.95 ea. BHC-09-DRYER 28 NEU-21-REVTZ neuMoisture Duo Purchase: 1neuMoisture shampoo 10.1 oz. Receive FREE: 1neuMoisture intensive masque 2.5 oz. SAVE 43% SAVE 41% $130.00 $175.00 $130.00 $130.00 $150.00 $160.00 MLB-21-S5SD (S) MLB-21-W5SD (W) MLB-21-V5SD (V) MLB-21-F5SD (F) MLB-21-I5SD MLB-21-ER5SD MLB-21-F15SD MLB-21-PM5SD MLB-21-PS5SD $156.00 value $210.00 value $156.00 value BEST SELLING TREATMENT Linkage Meu Smoothing Treatment + Daily Care Immediately transforms hair, leaving it silky, soft, & smooth Starter Kit Includes: Linkage Meu Step 1: 1 Refill Bag+1 Empty Pump For all 3 formulations (Fine/Normal/Coarse) Step 2: 2 Refill Bags+1Empty Pump (Step 2 is universal for all 3 formulations) Step 3: 1 Refill Bag+1Empty Pump For all 3 formulations (Fine/Normal/Coarse) Step 4: 10 Homecare Packs For all 3 formulations (Fine/Normal/Coarse) 13.50 duo $ NEU-19-SMRVM 13.00 duo $22.00 value NEU-19-MOMIM reNeu Duo neuVolume Duo Purchase: 1reNeu shampoo 10.1 oz. Receive FREE: 1neuMoisture intense masque 2.5 oz. Purchase: 1neuVolume shampoo 10.1 oz. Receive FREE: 1neuSmooth revitalizing masque 2.5 oz. SAVE 41% •Titanium technology reduces hair drying time •Soft touch finish for non slip grip •3 Speeds / 3 Temperatures •AC Motor 1875 Watts •2 Year Warranty •Prepacked with The Perfect Blow Out Travel Kit $ NEU-19-REFSH neuSmooth Duo $23.50 value Titanium Blow Dryer 55.00 deal $83.50 value EXPERIENCE THE NOURISHING BENEFITS OF A NEUMA MASQUE! $ $144.00-$264.00 value $ $ 13.00 duo $22.00 value Tru Beauty Concepts - Trusted, Respected, Unique NEU-19-REMIM 13.00 duo $23.00 value $192.00 value NEW! PLARMIA HAIRSERUM STARTER KIT We’re so confident your clients will be excited about the results that we’re gifting this complimentary backbar with our starter kit. We’re excited too — because Milbon is proud that our 30 years of research has led to such breakthrough results. You can share these results with over 300 clients. Because when they experience the return of renewed youthful hair, they will fall in love with it. Milbon’s exclusive ProteinSaisei™ Technology Saisei means “revival” in Japanese SAVE 43% $ $180.00 value Nue Due Daily Care 2 Sets: Silkyluxe Shampoo 6.8 fl oz. & Treatment 7.1 oz. 2 Sets: Willowluxe Shampoo 6.8 fl oz. & Treatment 7.1 oz. 2 Sets: Velourluxe Shampoo 6.8 fl oz. & Treatment 7.1 oz. Neu Due Shampoo & Treatment DAILY CARE PURE AIR TECHNOLOGY $156.00 value $370.00 KIT $446.00 value MLB-21-LMDCK Shampoo Retail Size F 3 pcs, M 3 pcs Treatment Retail Size F 3 pcs, M 3 pcs Oil Retail Size F 3 pcs, M 3 pcs Shampoo Backbar (refill bag) F 1 bag, M 1 bag Shampoo Backbar (empty pump) F 1 pc, M 1 pc Shampoo Travel size F 5 pcs, M 5 pcs Treatment Backbar (refill bag) F 1 bag, M 1 bag Treatment Backbar (empty pump) F 1 pc, M 1 pc Treatment Travel size F 5 pcs, M 5 pcs Oil Retail Size F 1 pc, M 1 pc $306.00 KIT $638.00 value $72.00 $108.00 $126.00 Free Free Free Free Free Free Free MLB-21-HSSK NEU-19-VORVM Not all products available in all territories. Contact us for more information. Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 9 ALOXXI | DS LABORATORIES TRU SAVINGS HEADER 1-888-371-5040 | www.trubeautyconcepts.com NEW DIMENSIONS HIGHLIGHTING COLOUR •Offering 1-Step Lift & Deposit on natural and color treated hair •Creates natural & vibrant fashion highlights •Imparts extra color intensity, additional vibrancy & lightening •Specifically designed for off-scalp application techniques only $ NEW! 6.95 ea. Dimensions Salon Opener Includes: 4 of Each Color in the Dimensions Line 1 H202 Creme Developer 40V Liter 1 ColourPrime Pre-Color Treatment 10.1 oz. 1ColourLock Post-Color Finisher 16.9 oz. 1Dimensions Swatchbook 1Dimensions Paper Swatch Chart 1 Mirror Cling $ SAVE 27% 155.00 ea. $212.50 value ALX-19-DSO SAVE when you purchase 1 Blue Developer 20V Liter and 1 Blue Lightener 14.1 oz. SAVE 30% $ Includes: 1 of Each Color in the Dimensions Line 1 H202 Creme Developer 40V 16.9 oz. 1 ColourPrime Pre-Color Treatment 1.5 oz. 1 ColourLock Post-Color Finisher 1.5 oz. 1 Dimensions Paper Swatch Chart 1 Technique Card SAVE 25% $ 40.00 ea. $53.30 value ALX-19-DTK Hard Working Style Duo Includes: 1Working Hairspray 9.1 oz. 1 Firm Hold Hairspray 9.1oz. SAVE 22% 17.50 deal $25.00 value $ ALX-21-CWD Hydrating Take Home Collection Includes: 1 Hydrating Shampoo 1.5 oz. 1 Hydrating Conditioner 1.5 oz. 1 Styling Cream 1 oz. 1 Flexible Hairspray 1.5 oz. $ Dimensions Trial Kit 12.00 kit ALX-19-HHTH REVITA / REVITA.LT ® High-performance hair-stimulating shampoo 14.00 duo Achieve your personal best every day. Lengthen, strengthen, and speed the growth of your hair. Take great hair to the next level. Free of parabens and sulfates, original Revita shampoo - and now Revita.LT for blondes and other light shades - deliver the perfect balance of science and style. $18.00 value ALX-19-HWSD Volume Take Home Collection Includes: 1 Volume Shampoo 1.5 oz. 1 Volume Conditioner 1.5 oz. 1 Styling Cream 1 oz. 1 Firm Hold Hairspray 1.5 oz. $ 13.00 kit ALX-19-HVTH Aloxxi is NOT available in Central Jersey, North Jersey or NY 10 Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. • Supports hair and follicle health with clinically proven compounds • Builds longer, stronger, thicker hair with structural amino acids • Provides rich hydration and antioxidant benefits USING REVITA OR REVITA.LT DAILY MEANS GAINING THE CONFIDENCE YOU ONLY GET FROM A GREAT HEAD OF HAIR. $ 18.25 ea. Tru Beauty Concepts - Trusted, Respected, Unique Choose from: •Revita 180 ml DSL-02-RV6 •Revita.LT 180 ml DSL-02-RVL6 Not all products available in all territories. Contact us for more information. 27 Z.ONE CONCEPT 1-888-371-5040 | www.trubeautyconcepts.com Milk_Shake Direct Color Chocolate Shades Milk_Shake ANNUAL LITER STOCK-UP SALE Purchase: 1 Direct Color Cold Chocolate 6.8 oz. 1 Direct Color Warm Chocolate 6.8 oz. 1 Direct Color Clear 6.8 oz. 1 Whipped Cream 6.8 oz. Receive FREE: 1 Glistening Argan Oil 1.7 oz. 1 Cocktail Glass 1 Cocktail Stirrer 1 Cocktails Brochure 1 Cocktails Box $ Choose From: • Color Maintainer Shampoo 33.8 oz. (MLK-02-COL33) • Color Maintainer Conditioner 33.8 oz. (MLK-03-COL33) • Leave In Conditioner 33.8 oz. (MLK-03-LIC33) • Deep Cleansing Shampoo 33.8 oz. (MLK-02-DEP33) • Curl Passion Shampoo 33.8 oz. (MLK-02-CUR33) • Volume Solution Shampoo 33.8 oz. (MLK-02-VOL33) • Volume Solution Conditioner 33.8 oz. (MLK-03-VOL33) Salon Price: $14.40 ea. SAVE $24.00 Value • • • • • Daily Frequent Shampoo 33.8 oz. (MLK-02-DLY33) Daily Frequent Conditioner 33.8 oz. (MLK-03-DLY33) Silver Shampoo 33.8 oz. (MLK-02-SLV33) Integrity Nourishing Shampoo 33.8 oz. (MLK-02-ITG33) Integrity Nourishing Conditioner 33.8 oz. (MLK-03-ITG33) up to 40% Milk_Shake Argan Cocktail Retail Offer Purchase at 20% OFF: 6 Whipped Cream 6.8 oz. 6 Glistening Argan Oil 1.7 oz. Receive FREE: 1 Whipped Cream 6.8 oz. 1 Glistening Argan Oil 1.7 oz. 6 Mesh bags $181.00 value $28.00 Value MLK-21-ARCKR Milk_Shake No Inhibition Choose From: • Active Milk Mask 16.8 oz. (MLK-03-AMK16) • Active Yogurt Mask 16.8 oz. (MLK-03-AYG16) Salon Price: $12.90 ea. SAVE 34% 120.00 deal Salon Price: $18.00 ea. SAVE 40% ON BACK BAR MASKS AVAILABLE JANUARY 15TH! MLK-19-CHCKT $ • Argan Shampoo 33.8 oz. (MLK-02-ARG33) 67.00 deal $89.00 value Salon Price: $16.00 ea. $25.00-$26.00 Value SAVE 25% Retail Price $40 MULTICOLOR + FREE lightener SAVE 40% $21.50 Value • Integrity Intensive Treatment 16.8 oz. (MLK-03-IIT16) + Salon Price: $13.50 ea. $22.50 Value • Argan Deep Treatment 16.8 oz. (MLK-03-ADT16) Salon Price: $15.00 ea. $25.00 Value No Inhibition Body Booster Purchase: 6 Body Booster 4.2 oz. Get Mini Size for $1 each: 6 Body Booster 1.7 oz. Receive FREE: 6 Body Booster Foil Pack Samples $ 26 72.00 deal SAVE 31% No Inhibition Glaze Purchase: 6 Glaze 7.6 oz. Get Mini Size for $1 each: 6 Glaze 1.7 oz. Receive FREE: 6 Glaze Foil Pack Samples SAVE 31% $ 72.00 deal $105.00 value $105.00 value NIH-21-JFBB NIH-21-JFG Purchase: 36No Inhibition Multicolor 3.4 oz. Receive FREE: 1 Ligh(10) Blue Powder Bleach 4.4 lb 6 Oxidizing Emulsion 33.8 oz. Salon Price: $234.00 deal SAVE $348.00 Value up to NIH-21-36L10 33% OR Purchase: 24No Inhibition Multicolor 3.4 oz. Receive FREE: 1 Ligh(10) Blue Powder Bleach 2.2 lb 2 Oxidizing Emulsion 33.8 oz. Salon Price: $156.00 deal $214.00 Value NIH-21-24L10 Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 11 ROUNDTABLE NATURAL FADE 1-888-371-5040 | www.trubeautyconcepts.com MID LENGTH LAYERED DISCONNECTED POMPADOUR SNAPSHOT 12 Singer/ songwriter, James M Duich is always conscious of his appearance. He loves to stay ahead of the trend and always makes sure he’s camera ready! In the hands of Eli, James is able to receive a shape that compliments him and his lifestyle. CUT: Exterior: cut with no graduation using shear over comb and texturized with blending shears. Interior: disconnected square shape texturized with chunking blades for maximum texture. STYLE: Grit texture putty used to accentuate texture in fringe and ultra matte finish. STYLIST: Lock & Loaded Artistic Director Eli Mancha LOOK FOR LOCK & LOADED AT HOPE! BECOME ONE WITH YOUR TOOLS MARCH 15 DEMO: $50 HANDS-ON: $150 25 ALFAPARF HOPE ESSENTIALS 1-888-371-5040 | www.trubeautyconcepts.com ROUNDTABLE MALE GROOMING Male grooming has become a huge part of the industry. For most men, grooming involves walking a fine line between looking like a caveman on the beach, or a clean SDL Diamond Treatment Promo SDL Moisture Treatment Promo Purchase: 1 SDL Diamond Illuminating Shampoo 33.8 oz. 1 SDL Diamond Illuminating Mask 16.9 oz. 1 SDL Diamond Cristalli Liquidi 1.69 oz. Receive FREE: 1 SDL Diamond Illuminating Essential Oil 12 x .43 oz. 1 SDL Triangular Desk Display Purchase: 1 SDL Moisture Nutritive Shampoo 33.8 oz. 1 SDL Moisture Nutritive Mask 16.9 oz. 1 SDL Moisture Split Ends Recovery Fluid 4.22 oz. Receive FREE: 2 SDL Moisture Nutritive Essential Oil 6 x .43 oz. 1 SDL Triangular Desk Display cut celebrity. More and more men are now caring about how they are perceived in their day to day lives. Let’s be honest, they want to feel current! It’s not only reflected in SAVE 39% grooming but in fashion as well. Depending on what they are going for, male grooming SAVE 42% can dramatically change or soften a man’s look. $ 57.00 deal $93.00 value $ SDL-21-PST SDL Reconstruction Treatment Promo Celebrities, fashion and editorial are all great ways to pull inspiration for male grooming. 50.00 deal $86.00 value SDL-21-DMT Lisse Design Kit Purchase: 1 Lisse Design Intro Kit Receive FREE: 1 Lisse Design Mousse Maker 1 Step by Step Wall Chart Purchase: 1 SDL Reconstruction Reparative Shampoo 33.8 oz. 1 SDL Reconstruction Reparative Mask 16.9 oz. 1 SDL Reconstruction Daily Anti-Breakage Fluid 4.22 oz. Receive FREE: 2 SDL Reconstruction SOS Emergency Oil 6 x .43 oz. 1 SDL Triangular Desk Display $ SAVE 42% 30.00 deal $45.00 value SAVE 33% APF-21-LDK30 BUY 2 AND SAVE! SDL Hairspray Illuminating Strong Hold or Extra Strong Hold 10.5 oz. SAVE 25% $ 50.00 deal $86.00 value 24 $ 15.00 deal $20.00 value SDL-21-SHT Mix & Match Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 13 1-888-371-5040 | www.trubeautyconcepts.com 14 23 1-888-371-5040 | www.trubeautyconcepts.com 22 15 1-888-371-5040 | www.trubeautyconcepts.com MARTIN PARSONS As a Marqee Presenter and the owner of one of our industry’s most prestigious Advanced Academies for the past 35 years, Martin Parsons has shared his contagious enthusiasm for quality education with tens of thousands of stylists around the world. Martin Parsons was listed among the elite in Modern Salon’s Top 75 Educators for the past century and was the recipient of the first Lifetime Achievement Award in the Canadian Hairdressing industry. In 2008 he was included in Modern Salon’s 50 Most Influential Hairdressers and was awarded the prestigious NAHA’s Lifetime Achievement Award for recognition as a leader in advanced education and for highly entertaining and educational stage performances. SHANNON KING KEUNE Shannon King served as a global ambassador on stages across the country and around the world. These experiences make Shannon’s ability to inspire fellow stylists to explore their creativity and build on their technical skills to selecting and developing strong international artistic teams. King began his educational career working with such manufacturers like Paul Mitchell, Redken, American Crew, Mizani, Aro-Sci, and Clairol. When he’s not teaching, Shannon consults on video and photo shoots; he serves as a company spokesman for education, trends and techniques. Shannon demonstrates his special gifts in classes as small as 15 and trade shows drawing over 3,000. BOBBY PAUL NEUMA RiCi NEW YEAR PROMO Purchase: 2Splash Shampoo 16 oz. 2Drench Conditioner 16 oz. Receive FREE: 2 Thirsty Gel 8 oz. SAVE 25% $ 45.00 deal A twenty year veteran of the industry, Bobby Paul is a talented professional who is passionate about what he does. His experience includes working with the Toni & Guy artistic team prior to re-locating to Chicago from Dallas. Bobby found great energy and a love of teaching, working as a platform artist for other manufacturers. His realm of experience and talent shines through with each cutting and styling technique that he demonstrates. JILL TURNBULL Alfaparf Milano Jill began her career in 1976 at a renowned Australian salon and spent 10 years traveling the globe working on shows, seminars and advertising. Jill then moved to the US and opened her second salon, where she tends to a high-end clientele. Her radical vision and flair for colour took her from an apprentice to global recognition and has made her the ‘go to’ for unsurpassed colour genius, not only with her private clients, she is also a passionate seminar presenter who provides business owners and their teams the inspiration, motivation and knowledge that empowers them to create successful businesses. GEORGE ALDERETE KEUNE George inspires his peers with his unique approach to the art of hair color placement. His ability to share how to create beautiful, dimensional color with easily understood methods has made him an industry favorite. His style of facilitating is engaging, informative and enrolls his audience. George loves the beauty industry. Being a Hair Colorist is his craft and his passion. Sharing his passion and inspiring others to achieve their best is his focus. Throughout his years as an educator, George has learned that his audience wants useable, on-trend, practical techniques that can be utilized in the salon. His style of presenting his information is relaxed and approachable, feeling like an afternoon chat with a friend. TIFFANI MITCHELL La Belle Artistry Tiffani is a certified make-up artist, who after starting her freelance business in 2009, has been blessed to have many doors of opportunity opened for her. Working for companies such as NARS and M.A.C. Cosmetics have given her the opportunity to work with many different people; placing before her a countless number of diverse attributes. Not only does she continually strive to grow and expand her artistry and talents, but her extensive experience in make-up application for photography, weddings/special events, video shoots, and fashion shows is what gives her an edge over the average artist. Her most recent accomplishments have been Nars Make-up Artist of the Year 2013 and The Knots Best of Weddings 2015. MATT BECK Free Salon Education Business Coach, Educator, founder of Gratitude Education, and owner of Salon Gratitude in New Hope, PA., Matt is a hair cutting expert with a business mind. He has spent the last 9 years educating stylists to help them develop a better knowledge of the industry, and to help them be more successful behind the chair. Working with some of the top stylists, companies, distributors, and receiving recognition awards for artistic ability, dedication, knowledge, and skill are just some to name. In 2010, Matt developed Gratitude Education with one goal in mind, to help stylists and salon owners all over the world achieve their goals. ARTIST SPOTLIGHT Look for these TOP ARTISTS at HOPE... LAARA RAYNIER Master Cutting Academy British-born Laara Raynier is one of the most exciting, artistic and creative hairdressers and teachers in the world today. In her 30-year career, she has become the authority on precision. Raynier mastered precision hair cutting in London and New York City. Laara is a legend in her own right and the only hairdresser to have been trained by the legends: Roger Thompson, Barney’s NYC, First World Art Director of Sassoon’s, Edward Tricomi, Warren Tricomi Salons, Tim Hartley, Hair Genius, Third World Art Director of Sassoon’s and Donald MacIntosh, Famous British Master Haircutting Teacher. Laara Raynier’s advanced haircutting workshops and hands-on private classes are designed to teach classic and current precision hair cutting and styling. MICHAEL SCHUSTER Blowpro Coming from a family of hairstylists, Michael has been immersed in the beauty industry his entire life. After more than 15 years of salon experience, Michael has a passion for developing new color techniques and styling tips. After working with the beauty industry’s top manufacturers, Michael is now the lead educator for Blowpro. “The one thing that can make or break the perfect haircut or color is the way you finish it. The Perfect Blow Out! I challenge you to join me in one of our classes to become empowered with the ability to execute the perfect Blow Out.” Value: $60.00 RIC-21-SCGD 16 21 EDUCATION CALENDAR MAY CONT. OPI - TREND TOUR Master new skills! Increase your speed and take nails to modern new lengths with fast enhancement techniques. Boost your profits with OPI’s new 3-tier color finishing approach. Discover OPI DESIGNSCAPE—the system that helps you master and market nail art with OPI’s seasonal nail design library. Learn an ingenious new way to build your client following—fast! Earn OPI SALONPRO membership benefits. GELCOLOR by OPI • ABSOLUTE ACRYLIC SYSTEM • INFINITE SHINE Monday, April 20 10am - 5pm $100.00 $ Attendees will learn how to perform a superior Brazilian wax service and how to utilize hard wax. This workshop will fine tune your skills in hard wax, boost your salon income and client retention. This is a hands on class and a model will be provided. If you would like to participate in receiving a wax, it is recommended to arrive with some facial or underarm hair. Body hair should be at least be ¼” long. Sunday, May 17 1pm - 4pm $35.00 $ KERATIN COMPLEX - GLYCOLIC CERTIFICATION Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and learn all about the Advanced Glycolic Smoothing System, our newest way to smooth! Features include: Rinses out immediately, Offers same-day styling for the client, Benefits the scalp by reducing flaking and dryness, One formula for all hair types, Ideal for highly textured hair, Seamlessly blends the line of demarcation on previously relaxed or chemically straightened hair, Results last up to three months. Education investment applied toward Keratin Complex product. Hurry! Class is limited to stylists only. Sunday, May 17 9am - 12pm $$25.00 In this full day, hands on workshop Ricky Pennisi, Ri Ci founder and curly hair master artist, comes to HOPE to train and certify in the art of curly hair cutting and styling. Attendees will learn how to achieve optimal client satisfaction and retention by gaining knowledge, skills and expertise in the craft. Become a certified expert! Sunday, April 26 10am - 3pm $495.00 $ HOPE ESSENTIALS -THE UPDO EXPERIENCE “THE ULTIMATE STYLING CHALLENGE” MAY BLOWPRO- STYLING Smooth & Straight: Let the blow out experts from Blowpro, the industries blow out innovators, teach you the art of the perfect blow out. Master the foundation of a better blow out by combining Blowpro hair care, expert techniques and the tools to elevate your blow drying skills to new heights. You will learn how to achieve ultimate shine, body, and smoothness. Volume & Body: Building on the foundation learned in Smooth & Straight, let the experts from Blowpro teach you advanced volume and body. Sectioning and Blowpro volumizing products are key in this hands-on workshop where stylists learn to create a full, gorgeous blow out with ultimate volume and body by combining our award winning Blowpro hair care line and expert technique. Sunday, May 3 9am - 12pm SMOOTH & STRAIGHT$75.00 Sunday, May 3 1pm - 4pm VOLUME & BODY$75.00 $ LAARA RAYNIER - MASTER CUTTING ACADEMY “SHORT HAIR” Short haircut demonstrations by Laara Raynier, focusing on “round graduation” understanding how to work with “growth patters,’ and cutting in a “weight line”. This hands on class will feature the latest in texturing techniques. Create fullness, finish the look and give the haircut a fresh new edge. Train your eye to excellence. Be a master in short hair! Monday, May 4 10am - 4pm $250.00 $ NEUMA - CUTTING Join us for NeuPrecision Cutting workshop. Not just what to cut, how to cut it. NEUMA’s precision cutting program will give you the perfect understanding of shape and technique. A total cutting system focusing on the clients age, style, lifestyle and hair -much more than just learning a haircut. Monday, May 11 10am - 3pm $100.00 $ HOPE ESSENTIALS - BROW WAXING Attendees will learn how to perform a superior brow wax service and gain a better understanding of: Facial Structure, Open and narrow the face, Sanitation, Techniques of application and removal, Brow waxing do’s & dont’s. Includes GiGi Brow Waxing Starter Kit ($49.95 value). Sunday, May 17 9am - 12pm $35.00 $ TOOL LISTS CUTTING CLASSES • 12 Clips •Shears • Texturizing Shear •Razor • Cutting Comb • Wide Tooth Comb • Styling Brushes • Flat Iron • Blow-dryer w/ nozzle • Spray Bottle STYLING CLASSES • 12 Clips • Rattail Comb •Hairpins • Pin Curl Clips • Elastic Bands • Teasing Brush • Styling Brushes • Curling Iron • Flat Iron • Blow-dryer w/nozzle Tru Beauty Concepts - Trusted, Respected, Unique CHARLIE PRICE KERATIN COMPLEX - SMOOTHING CERTIFICATION Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and get to know our award-winning Natural Keratin Smoothing Treatment! Keratin Complex Natural Keratin Smoothing Treatment is a professional keratin treatment that penetrates the cuticle to reduce frizz and curl. Makes hair smoother and healthier with each treatment, repairs damage and blocks the effects of humidity to prevent frizz, cuts styling time and allows for easier blowdrying, and locks in color services for more vibrant and intense color results. Results last up to five months. Monday, May 18 10am - 4pm $$25.00 International Creative Consultant for Scruples Charlie Price has spent the last 20 years perfecting the craft of hairdressing. His love of high fashion led him to Milan and New York where he studied under runway masters. With a diverse portfolio and an eye for cutting-edge, he has a way of raising the bar when it comes to session hairstyling and finishing. He was named 2007 Hairstylist of the Year and received the 2011 NAHA People’s Choice Hairstylist of the Year award. As an artist, Price continues to fuel inspiration and push boundaries with his cutting-edge ideas. ALFAPARF - PATTHAIRN COLLECTION TECHNIQUES Triangles: Print is now head to toe, flamboyant and full of color. In the latest collections, its all about florals vs geometrics. From hothouse floral blooms or precision geometric patterns, The Patthairn Collection found inspiration in the textile prints to create stunning yet elegant artful designs on the hair. Monday, May 18 10am - 4pm $125.00 HOPE ESSENTIALS - THE ART OF BLONDING $ Break free from traditional blonding with a celebrity inspired interactive blonding class. In this class you will create blondes from highlighting to double-process, while also walking away with a better understanding of when to create multi-dimensional tones for blondes. Students will experience: Unique foil techniques, how to create a beautiful double process, foil placement and an Inspirational Demonstration providing detailed step by step approaches. Monday, May 31 10am - 4pm $125.00 $ JUNE HOTHEADS - HAIR EXTENSION CERTIFICATION Get certified in HotHeads. Imagine, all you need to increase revenue in your salon is a clip & a comb! Let the people who revolutionized hair extensions teach you how to apply a full head of hair extensions in under an hour! Learn how to add volume, length and color effects by utilizing our seamless, 100% Remy Human hair extensions. No heat, no tools, no damage. Monday, June 1 9am - 12pm $$99.00 Monday, June 1 1pm - 4pm $99.00 TOOLS NEEDED MAY VARY BY CLASS AND WILL BE EMAILED TO YOU A FEW DAYS BEFORE THE CLASS SMOOTHING/ STRAIGHTENING CLASSES • Demo- None Needed 20 HOPE ESSENTIALS - BRAZILIAN WAXING RI CI - CERTIFICATION Having trouble executing a formal style? Do you feel your styles look the same? Well those days are gone!!! This full day hands on updo workshop will insure you are ready to take on your next formal style. Spend your day learning new ways to execute styles that you clients want! Learn new ways to manipulate hair and keep your updo clean. Each student will have the opportunity to complete a look of their choice from start to finish. Come with an open mind and ready work! Monday, April 27 10am - 3pm $125.00 $ TRU CONVERSATION APRIL CONT. NAIL CLASSES •Files • Orangewood Stick • Cuticle Nippers • Nail Clippers • LED Light - Gel Color class COLOR CLASSES •Apron • 12 Clips • Rattail Comb • Cutting Comb •Shears • Styling Brushes •Blow-dryer • Flat Iron MAKEUP CLASSES • Makeup Brushes • Individual & Strip Lashes • Eyelash Glue & Curler •Tweezers • Brow Scissors • Makeup Kit (Including: foundations, concealers, powders, primers, eye shadow palette, eye liners, mascaras, lip liner and color, and brow color) •Moisturizers HOTHEADS/HAIR WEAR • 12 clips • Tail Comb • Flat Iron TRU: What is the product that you cannot live without? CP: HAIR SPRAY! TRU: Describe your style of hairdressing? CP: My style is Classic with a sexy twist. I believe in straightforward articulate gimmick-free hair; however it must always be flattering and beautiful. If a woman does not look pretty when I am finished, I have not done my job! TRU: How did you get your start in the beauty industry? TRU: What is the biggest risk you have ever taken? CP: I attended a vocational high school, where I studied Cosmetology. It was hair, army or jail for me. Just Kidding! To be honest, I wanted to attend art school in NYC and I thought working as a stylist would help pay for art school. I loved doing hair so much; I never went to art school. It’s so crazy, I can’t think of doing anything else. I still love it to this day. TRU: What piece of advice would you give other stylists trying to break into editorial? TRU: What has been your biggest accomplishment in your career so far? CP: I am proud of winning NAHA Hairstylist of the Year twice and being a 23 time NAHA nominee. I am very proud of independently becoming a lead hairstylist at NY Fashion Week for designers such as Jason Wu, Jeremy Scott and Peter Som. Finally, I am most proud of the fact that everyday I am asked to give advice via Facebook, emails and calls to aspiring hairstylists about how to navigate their careers. TRU: What has been the most rewarding part of being in the industry? CP: The fact that after 27 years I still am fascinated and stimulated by my craft. I also love all the variety of avenues that I can express myself in as a hairstylist, educator, platform artist, mentor and industry advocate. TRU: What advice would you give to up and coming hairstylist? CP: The best advice I can give is to seek out what you love about our craft and then take advantage of them. Stalk your idols, build a portfolio, read trade magazines, become an educator, never stop taking classes, and most importantly make short and long term goals. I always say you are responsible for your own success. No one can procure it for you, not your beauty school, not your salon owner, not your manufacturer, not your mom, not NAHA and ultimately if you don’t know where you want to go, you most certainly will never get there. CP: Oh, nothing I could say in public! CP: Learn what editorial is! Editorial is basically a free expression of style, an interpretation of current fashion. The word editorial in journalism literally means “an article that showcases the writer’s opinion on a timely issue “. One must become accomplished in the salon trade while simultaneously assisting established session artists as well as develop relationships with photographers, modeling agencies, makeup artists, fashion stylists, small publications and assist at NY fashion week . These contacts are the key to breaking into editorial. TRU: You pushed the envelope with your fall 303 magazine DFW (Denver Fashion Week) Hair Show presentation. What inspired the collection? CP: I think our industry has become incredibly uptight, stale and stagnant. Everyone is afraid to stand out! I wanted to act against that apathy with this show, any chance to be a provocateur, I take. I am a hairstylist who came into the industry to be like my idols rebels like Van Council, Anthony Mascolo, Trevor Sorbie and Horst Rechelbacher. It is now my responsibility to, like them, shake things up in my own way. As for that specific show aesthetically, I wanted to cover the hair with metal clips for an “ armored “ anti-hair look and spike the idea with risqué S&M fashion nudity and tattooed models of all shapes races sizes ages and sexualities. I also casted real couples that had hot chemistry. I was surprised at how much people loved it! TRU: What are some of the coming hair trends you think you’ll see in 2015? CP: Stronger geometric cuts, shorter hair and major texture TRU: Where do you draw your inspiration from? TRU: Where do you see yourself in 5 years? CP: Big cities, street fashion, high fashion, high art, low art, fashion photography, pop stars, cool young people, independent thinkers, smut boundary pushers, mavericks, smart people, architecture, graphic design and of course Madonna! TRU: How do you stay relevant in an industry that’s constantly changing? TRU: How did you get involved with Scruples? CP: I did a collaborative shoot with Scruples and Robert Lobetta. I loved the depth and range of the brand and especially the Pearl Retail Line. It is high performance and broad. I use it in the salon, on set and also for runway shows. CP: Maybe rehab? CP: Be out in it every day; hair shows, photo shoots, runway shows. I guess the easiest answer is that one must never stop trying, exploring and pushing. Pay attention!! Tru Beauty Concepts - Trusted, Respected, Unique 17 EDUCATION CALENDAR FEBRUARY CONT. COLORPROOF - ENVOY CERTIFICATION MARCH KERATIN COMPLEX - GLYCOLIC CERTIFICATION Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and learn all about the Advanced Glycolic Smoothing System, our newest way to smooth! Features include: Rinses out immediately, Offers same-day styling for the client, Benefits the scalp by reducing flaking and dryness, One formula for all hair types, Ideal for highly textured hair, Seamlessly blends the line of demarcation on previously relaxed or chemically straightened hair, Results last up to three months. Education investment applied toward Keratin Complex product. Hurry! Class is limited to stylists only. Sunday, March 1 9am - 12pm $25.00 $ HOTHEADS - HAIR EXTENSION CERTIFICATION Get certified in HotHeads. Imagine all you need to increase revenue in your salon is a clip & a comb! Let the people who revolutionized hair extensions teach you how to apply a full head of hair extensions in under an hour! Learn how to add volume, length and color effects by utilizing our seamless, 100% Remy Human hair extensions. No heat, no tools, no damage. Monday, February 2 9am - 12pm $99.00 $ MARTIN PARSONS - 2 DAY LONG HAIR SEMINAR This advanced one day color course will both motivate and challenge students to take their cutting skills to the next level. Lead by Team HOPE, students will develop their layering methods on long and shorter lengths in an inspirational and intimate setting. Sunday, March 22 10am - 4pm $150.00 $ MAKE UP ESSENTIALS READY FOR THE CAMERA - RED CARPET & BRIDAL In this hands-on workshop you will learn how to create photo ready makeup. Whether it’s red carpet or bridal, you will gain a better understanding of how to use makeup to its fullest potential. This program will concentrate on proper skin preparation, highlighting & contouring, and current industry & runway trends. The goal is to create a flawless canvas. You will also learn how to utilize your tools, brushes and products in unconventional ways. Of course, besides strengthening your skills as a fabulous makeup artist, building your makeup business and marketing yourself is always a must. You will learn creative ways to advertise your services and utilizing social media. This program will serve as another tool for your tool belt and you won’t want to miss it! Students will experience a stimulating & interactive demonstration, 3 in-depth hands-on exercises and hands-on learning with models. Monday, March 23 10am - 4pm $45.00 $ A lot of hairstyles that are “new” today are actually reruns of old hair fashion. Vintage styling is a popular trend and continues to be a foundation of most styles. THE JOURNEY OF THE VINTAGE TREND 1: In this hands-on workshop, you will learn how to create hairstyles from the 1920’s and 1930’s. By learning traditional setting techniques, you can be innovative, creative and put a modern twist on classic vintage looks. THE JOURNEY OF THE VINTAGE TRENDS 2: During the 1940’s & 1950’s, hair became even more glamorous. Learn how to create a complete 1940’s - 1950’s vintage look by using traditional and advanced iron setting techniques. Monday, March 2 9am - 12pm VINTAGE TREND 1 $75.00 $ Monday, March 2 1pm - 4pm VINTAGE TREND 2 $75.00 HOPE ESSENTIALS - BRUNETTE ESSENTIALS $ HOPE ESSENTIALS - BALAYAGE & COLOR BLOCKING $ HOPE ESSENTIALS - THE ART OF FOILING Offering an avant-garde approach to a classic cut, with this “Risky Bob” we will manipulate the form catering to the duality of our nature while still maintaining the strength and elegance of this classic shape. Jamie will demonstrate the disciplines of a master of haircutting when creating this form and how Colorproof can assist you in the framework of your style, followed by a master’s course in texturizing - how the right technique and strategy paired with Colorproof can make any haircut move with grace and synergy. Sunday, March 8 10am - 4pm $99.00$ Sunday, May 3 Sunday, May 3 BRAID TRENDS I Braids are now becoming the hairstyle of choice among trendy and sophisticated women. No matter what age, a simple braid can help to enhance your look. In this class you will learn how to incorporate braids into everyday styling or a special occasion. This new braid experience is filled with great techniques that will help you produce a look in minutes. Attendees will learn: • French braid into fishtail (The Venus Hippie) • Full Halo Braid (Top of the World) • 2 Flat braids (Twin Falls) • French Bang (Not LC but 2 Hilary). Monday, March 9 9am - 12pm $75.00 $ $ A versatile smoothing system that maintains the health and integrity of hair while making it more manageable, giving outstanding texture and shine. Demonstration of smoothing technique using Milbon’s Liscio System. First time seminar attendees will receive LISCIO certification upon completion. Includes Liscio Smoothing Academy Starter Kit. $ Sunday, April 12 10am - 3pm $150.00 SYNERGY HANDS ON CUTTING WORKSHOP with Charlie Price $ Join Scruples International Creative Consultant as he blends and unites the duality of hard and soft as it pertains to cut, color and style in the new Synergy collection. This series showcases high fashion trends inspired by the Scruples Gel and Creme color range, which features identical technology in both bold and diffused versions to provide Hair Colorists with the ultimate freedom of expression. Segment 1: Soft Cutting by Design shapes are brought to life with Scruples’ Gel Color Systems and WHITE TEA Luxury Collection. The result is a series of cuts that are effortless and colors that are as soft as a watercolor painting. Segment 2: Bold Scruples Cutting by Design shapes are vividly colored with Scruples’ Crème Color Systems and finished with Scruples’ Pearl CLASSIC COLLECTION. Together these strong geometric cuts, coupled with the dramatic vibrancy of the Crème Color system, produce a bold styling statement. Monday, April 13 10am - 4pm $175.00$ KEUNE - TREND INFUSION Full day session provides the insight to current trends and trends on the horizon. If you are looking for an action packed hands-on haircutting, coloring and styling on the most current looks happening, then this is YOUR class! Learn the latest looks and infuse the techniques learned in this class to enhance your clients’ styles at home. Trends change with the season, so you may find that you want to attend this class more than once. Sunday, April 19 10am - 4pm $200.00 $ Smooth & Straight: Let the blow out experts teach you the art of the perfect blow out. Master the foundation of a better blow out by combining Blowpro hair care, expert techniques and the tools to elevate your blow drying skills to new heights. You will learn how to achieve ultimate shine, body, and smoothness. Volume & Body: Build on the foundation learned in Smooth & Straight. Let the experts from Blowpro teach you advanced volume and body. Sectioning and Blowpro volumizing products are key in this hands-on workshop where stylist learn to create a full, gorgeous blowout with ultimate volume and body by combining our award winning Blowpro hair care line and expert technique. 9am - 12pm SMOOTH & STRAIGHT$75.00 $ 1pm - 4pm VOLUME & BODY$75.00 $ $ COLOR NAILS/SKIN BUSINESS STYLING CUTTING CERTIFICATION ALOXXI - A NEW DIMENSION IN COLOR In this look and learn session, hairdressers will have the opportunity to create beautiful, vibrant fashion highlights in one step with the NEW DIMENSIONS Highlighting Colour. Lisa will share how to utilize this unique tool to expand a salon’s color services by offering the latest color techniques. A few techniques shared will be Baby Lights, Outer Glow, Brush Duet for multi-textured hair, Free Hand Painting and Color Melting. In addition, the latest styling techniques from Aloxxi’s 2015 Spring Summer Trends will be showcased. Monday, March 30 10pm - 12pm LOOK & LEARN$50.00 Monday, March 30 10pm - 4pm HANDS-ON $125.00 BRAID TRENDS 2 Braids are now becoming the hairstyle of choice among trendy and sophisticated women. No matter what age, a simple braid can help to enhance your look. In this class you will learn how to incorporate braids into special occasion looks. This new braid experience is filled with great techniques that will help you produce braided updo’s in minutes. Monday, March 9 1pm - 4pm $75.00 $ MILBON - LISCIO SMOOTHING CERTIFICATION BLOWPRO - STYLING COLORPROOF - RISKY BOB $ In this hand-on workshop, attendees will develop their foiling methods by focusing on head shape, haircut and texture, as well as understanding of placement and its effects. Students will take away the ability to translate a photograph into reality by creating their own highlighting patterns, based on the mastering of foiling mechanics. Sunday, February 22 1pm - 4pm $75.00 HOPE ESSENTIALS - CUTTING 101 THE VINTAGE TRENDS Martin Parsons is known throughout the hairdressing world as one of the true masters of Long Hair. His new Updo Seminar will inspire your creativity and help you profit from this growing segment of the industry. Regardless of your experience level, you will learn up to16 looks in 2 days of well-organized workshops, using a longer-length mannequin that you keep for practice later! This carefully planned seminar is jammed with great ideas and techniques that produce stunning styles in minutes. Design the right style for your client for any event, improve your finishes and create thousands of different looks with Martin’s unique approach to knotting, lacing, banding and folding techniques. Topics you’ll love: Preparation, detailing and spraying techniques to bring out your best work • Simple, fast and secure pinning techniques • Smoothing secrets for natural and super gloss finishes • Suitability tips to control volume and shape of a style • Mixing techniques for stunning creations for all lengths and textures of hair. Sun./Mon., Feb. 8 & 9 10am - 4:30pm $600.00 In this hands-on workshop, attendees will develop their coloring technique by using balayage and color blocking. Color Blocking can be used to create a bold statement or a soft blend of color. Balayage can make a statement as well, but uses diffusion to achieve a desired result. Attendees will take home a better understanding of diffusion and color placement. Sunday, February 22 9am - 12pm $75.00 This advanced one day color course will both motivate and challenge students to take their coloring skills to the next level. Lead by Team HOPE, students will develop their coloring methods by learning the foundational methods in the Balayage technique. Students will take away growth, both personally and professionally by becoming more creative while increasing more revenue for themselves and their salons by offering a new and modern coloring service. Monday, March 16 10am - 4pm $150.00 Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and get to know our awardwinning Natural Keratin Smoothing Treatment! Keratin Complex Natural Keratin Smoothing Treatment is a professional keratin treatment that penetrates the cuticle to reduce frizz and curl. Makes hair smoother and healthier with each treatment, repairs damage and blocks the effects of humidity to prevent frizz, cuts styling time and allows for easier blow-drying, and locks in color services for more vibrant and intense color results. Results last up to five months. Sunday, March 1 1pm - 5pm $25.00 $ Get to know hairwear. Hotheads is the only complete system that provides a full head solution for thinning or fine hair. Our unique Hairwear & Tress Couture system offers top of the head hair enhancement without shaving or bonding. These systems can be applied similar to the extension attachment with just one extra step. Hairwear pieces are worn permanently for 4-6 weeks and can be used for up to 12 months. Our Tress Couture line is a fashionable clip-on hair extension family that can be easily added or removed. These are the perfect solution for women looking for a little more top of the head coverage and can be combined with Hotheads Hair Extensions to complete a total look. Monday, February 2 1pm - 4pm $99.00 $ Get certified in HotHeads. Imagine all you need to increase revenue in your salon is a clip & a comb! Let the people who revolutionized hair extensions teach you how to apply a full head of hair extensions in under an hour! Learn how to add volume, length and color effects by utilizing our seamless, 100% Remy Human hair extensions. No heat, no tools, no damage. Monday, April 6 9am - 12pm $99.00 $ $99.00 Monday, April 6 1pm - 4pm HOPE ESSENTIALS - COLORING ESSENTIALS - BALAYAGE KERATIN COMPLEX - SMOOTHING CERTIFICATION HAIRWEAR - INTRO TO TRESS COUTURE AND HOTHEADS HAIRWEAR CERTIFICATION HOTHEADS - HAIR EXTENSION CERTIFICATION Just as a painter has different brushes to create different affects on their canvas, so does the modern hairdresser when approaching their canvas. Join the Lock and Loaded team as we take a deep intimate look at the tools of our trade and their purpose and place in mens sculpting. From shears and texturing blades to clippers and trimmers, we will showcase when, where, why and how we use these tools to create flawless mens haircuts. Artistic director Eli Mancha and barbering director Eric “Ez” Zamarippa join forces to break out and break down the tools they use every day to create flawless personalized haircuts. Being one with your tools will allow you to refine your craft, helping you better navigate your quest to creating the “perfect” mens haircut. Sun., March 15 10am - 12pm DEMO $50.00 Sun., March 15 10am - 5pm HANDS-ON $$150.00 In this 5-hour razor workshop, learn how and when to use a razor and 2 new razor cuts. The Gratitude Team will show you that using a razor not only can give you a new trendy style, but also can create classic looks. Whether you are a recent graduate or a seasoned professional, this is a great class for all levels of stylists. Monday, February 23 10am - 3pm $150.00 $ FEBRUARY APRIL LOCK & LOADED - BECOME ONE WITH YOUR TOOLS MODERN RAZOR CUTTING with Matt Beck This specialist program will give a complete understanding of the ColorProof brand and allow you to share your knowledge with stylists and clients within your salon. We will start at the beginning of the ColorProof journey then navigate through what makes ColorProof the next generation of “Evolved Color Care.” Marketing/Retailing Tips & Ingredient Technology information will also be shared. Envoy Perks include: Quarterly ColorProof newsletter with latest information on our brand, your name and personalized Envoy number on our website and quarterly complimentary sampling and other additional perks. This program is the first step to becoming an Artistic Team Member. Sunday, January 25 10am - 1pm $ $30.00 Learn to create hair color that will accentuate your brunettes’ full hair potential. Step out of the box, experience a hands-on workshop entirely focused on brunettes. Brunettes are known for shiny and dimensional color. Sunday, February 15 10am - 3pm $125.00 MARCH CONT. EDUCATION CALENDAR JANUARY. $ $ $ To register for classes, please visit www.trubeautyconcepts.com OR call 888.371.5040 x102 All classes will be held at: TruBeauty Concepts | 109 Street Road | Southampton, PA 18966 18 Tru Beauty Concepts - Trusted, Respected, Unique Home of Professional Education All sales are final. Schedule & classes are subject to change. Visit www.trubeautyconcepts.com for the most updated list of classes & availability. 19 EDUCATION CALENDAR FEBRUARY CONT. COLORPROOF - ENVOY CERTIFICATION MARCH KERATIN COMPLEX - GLYCOLIC CERTIFICATION Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and learn all about the Advanced Glycolic Smoothing System, our newest way to smooth! Features include: Rinses out immediately, Offers same-day styling for the client, Benefits the scalp by reducing flaking and dryness, One formula for all hair types, Ideal for highly textured hair, Seamlessly blends the line of demarcation on previously relaxed or chemically straightened hair, Results last up to three months. Education investment applied toward Keratin Complex product. Hurry! Class is limited to stylists only. Sunday, March 1 9am - 12pm $25.00 $ HOTHEADS - HAIR EXTENSION CERTIFICATION Get certified in HotHeads. Imagine all you need to increase revenue in your salon is a clip & a comb! Let the people who revolutionized hair extensions teach you how to apply a full head of hair extensions in under an hour! Learn how to add volume, length and color effects by utilizing our seamless, 100% Remy Human hair extensions. No heat, no tools, no damage. Monday, February 2 9am - 12pm $99.00 $ MARTIN PARSONS - 2 DAY LONG HAIR SEMINAR This advanced one day color course will both motivate and challenge students to take their cutting skills to the next level. Lead by Team HOPE, students will develop their layering methods on long and shorter lengths in an inspirational and intimate setting. Sunday, March 22 10am - 4pm $150.00 $ MAKE UP ESSENTIALS READY FOR THE CAMERA - RED CARPET & BRIDAL In this hands-on workshop you will learn how to create photo ready makeup. Whether it’s red carpet or bridal, you will gain a better understanding of how to use makeup to its fullest potential. This program will concentrate on proper skin preparation, highlighting & contouring, and current industry & runway trends. The goal is to create a flawless canvas. You will also learn how to utilize your tools, brushes and products in unconventional ways. Of course, besides strengthening your skills as a fabulous makeup artist, building your makeup business and marketing yourself is always a must. You will learn creative ways to advertise your services and utilizing social media. This program will serve as another tool for your tool belt and you won’t want to miss it! Students will experience a stimulating & interactive demonstration, 3 in-depth hands-on exercises and hands-on learning with models. Monday, March 23 10am - 4pm $45.00 $ A lot of hairstyles that are “new” today are actually reruns of old hair fashion. Vintage styling is a popular trend and continues to be a foundation of most styles. THE JOURNEY OF THE VINTAGE TREND 1: In this hands-on workshop, you will learn how to create hairstyles from the 1920’s and 1930’s. By learning traditional setting techniques, you can be innovative, creative and put a modern twist on classic vintage looks. THE JOURNEY OF THE VINTAGE TRENDS 2: During the 1940’s & 1950’s, hair became even more glamorous. Learn how to create a complete 1940’s - 1950’s vintage look by using traditional and advanced iron setting techniques. Monday, March 2 9am - 12pm VINTAGE TREND 1 $75.00 $ Monday, March 2 1pm - 4pm VINTAGE TREND 2 $75.00 HOPE ESSENTIALS - BRUNETTE ESSENTIALS $ HOPE ESSENTIALS - BALAYAGE & COLOR BLOCKING $ HOPE ESSENTIALS - THE ART OF FOILING Offering an avant-garde approach to a classic cut, with this “Risky Bob” we will manipulate the form catering to the duality of our nature while still maintaining the strength and elegance of this classic shape. Jamie will demonstrate the disciplines of a master of haircutting when creating this form and how Colorproof can assist you in the framework of your style, followed by a master’s course in texturizing - how the right technique and strategy paired with Colorproof can make any haircut move with grace and synergy. Sunday, March 8 10am - 4pm $99.00$ Sunday, May 3 Sunday, May 3 BRAID TRENDS I Braids are now becoming the hairstyle of choice among trendy and sophisticated women. No matter what age, a simple braid can help to enhance your look. In this class you will learn how to incorporate braids into everyday styling or a special occasion. This new braid experience is filled with great techniques that will help you produce a look in minutes. Attendees will learn: • French braid into fishtail (The Venus Hippie) • Full Halo Braid (Top of the World) • 2 Flat braids (Twin Falls) • French Bang (Not LC but 2 Hilary). Monday, March 9 9am - 12pm $75.00 $ $ A versatile smoothing system that maintains the health and integrity of hair while making it more manageable, giving outstanding texture and shine. Demonstration of smoothing technique using Milbon’s Liscio System. First time seminar attendees will receive LISCIO certification upon completion. Includes Liscio Smoothing Academy Starter Kit. $ Sunday, April 12 10am - 3pm $150.00 SYNERGY HANDS ON CUTTING WORKSHOP with Charlie Price $ Join Scruples International Creative Consultant as he blends and unites the duality of hard and soft as it pertains to cut, color and style in the new Synergy collection. This series showcases high fashion trends inspired by the Scruples Gel and Creme color range, which features identical technology in both bold and diffused versions to provide Hair Colorists with the ultimate freedom of expression. Segment 1: Soft Cutting by Design shapes are brought to life with Scruples’ Gel Color Systems and WHITE TEA Luxury Collection. The result is a series of cuts that are effortless and colors that are as soft as a watercolor painting. Segment 2: Bold Scruples Cutting by Design shapes are vividly colored with Scruples’ Crème Color Systems and finished with Scruples’ Pearl CLASSIC COLLECTION. Together these strong geometric cuts, coupled with the dramatic vibrancy of the Crème Color system, produce a bold styling statement. Monday, April 13 10am - 4pm $175.00$ KEUNE - TREND INFUSION Full day session provides the insight to current trends and trends on the horizon. If you are looking for an action packed hands-on haircutting, coloring and styling on the most current looks happening, then this is YOUR class! Learn the latest looks and infuse the techniques learned in this class to enhance your clients’ styles at home. Trends change with the season, so you may find that you want to attend this class more than once. Sunday, April 19 10am - 4pm $200.00 $ Smooth & Straight: Let the blow out experts teach you the art of the perfect blow out. Master the foundation of a better blow out by combining Blowpro hair care, expert techniques and the tools to elevate your blow drying skills to new heights. You will learn how to achieve ultimate shine, body, and smoothness. Volume & Body: Build on the foundation learned in Smooth & Straight. Let the experts from Blowpro teach you advanced volume and body. Sectioning and Blowpro volumizing products are key in this hands-on workshop where stylist learn to create a full, gorgeous blowout with ultimate volume and body by combining our award winning Blowpro hair care line and expert technique. 9am - 12pm SMOOTH & STRAIGHT$75.00 $ 1pm - 4pm VOLUME & BODY$75.00 $ $ COLOR NAILS/SKIN BUSINESS STYLING CUTTING CERTIFICATION ALOXXI - A NEW DIMENSION IN COLOR In this look and learn session, hairdressers will have the opportunity to create beautiful, vibrant fashion highlights in one step with the NEW DIMENSIONS Highlighting Colour. Lisa will share how to utilize this unique tool to expand a salon’s color services by offering the latest color techniques. A few techniques shared will be Baby Lights, Outer Glow, Brush Duet for multi-textured hair, Free Hand Painting and Color Melting. In addition, the latest styling techniques from Aloxxi’s 2015 Spring Summer Trends will be showcased. Monday, March 30 10pm - 12pm LOOK & LEARN$50.00 Monday, March 30 10pm - 4pm HANDS-ON $125.00 BRAID TRENDS 2 Braids are now becoming the hairstyle of choice among trendy and sophisticated women. No matter what age, a simple braid can help to enhance your look. In this class you will learn how to incorporate braids into special occasion looks. This new braid experience is filled with great techniques that will help you produce braided updo’s in minutes. Monday, March 9 1pm - 4pm $75.00 $ MILBON - LISCIO SMOOTHING CERTIFICATION BLOWPRO - STYLING COLORPROOF - RISKY BOB $ In this hand-on workshop, attendees will develop their foiling methods by focusing on head shape, haircut and texture, as well as understanding of placement and its effects. Students will take away the ability to translate a photograph into reality by creating their own highlighting patterns, based on the mastering of foiling mechanics. Sunday, February 22 1pm - 4pm $75.00 HOPE ESSENTIALS - CUTTING 101 THE VINTAGE TRENDS Martin Parsons is known throughout the hairdressing world as one of the true masters of Long Hair. His new Updo Seminar will inspire your creativity and help you profit from this growing segment of the industry. Regardless of your experience level, you will learn up to16 looks in 2 days of well-organized workshops, using a longer-length mannequin that you keep for practice later! This carefully planned seminar is jammed with great ideas and techniques that produce stunning styles in minutes. Design the right style for your client for any event, improve your finishes and create thousands of different looks with Martin’s unique approach to knotting, lacing, banding and folding techniques. Topics you’ll love: Preparation, detailing and spraying techniques to bring out your best work • Simple, fast and secure pinning techniques • Smoothing secrets for natural and super gloss finishes • Suitability tips to control volume and shape of a style • Mixing techniques for stunning creations for all lengths and textures of hair. Sun./Mon., Feb. 8 & 9 10am - 4:30pm $600.00 In this hands-on workshop, attendees will develop their coloring technique by using balayage and color blocking. Color Blocking can be used to create a bold statement or a soft blend of color. Balayage can make a statement as well, but uses diffusion to achieve a desired result. Attendees will take home a better understanding of diffusion and color placement. Sunday, February 22 9am - 12pm $75.00 This advanced one day color course will both motivate and challenge students to take their coloring skills to the next level. Lead by Team HOPE, students will develop their coloring methods by learning the foundational methods in the Balayage technique. Students will take away growth, both personally and professionally by becoming more creative while increasing more revenue for themselves and their salons by offering a new and modern coloring service. Monday, March 16 10am - 4pm $150.00 Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and get to know our awardwinning Natural Keratin Smoothing Treatment! Keratin Complex Natural Keratin Smoothing Treatment is a professional keratin treatment that penetrates the cuticle to reduce frizz and curl. Makes hair smoother and healthier with each treatment, repairs damage and blocks the effects of humidity to prevent frizz, cuts styling time and allows for easier blow-drying, and locks in color services for more vibrant and intense color results. Results last up to five months. Sunday, March 1 1pm - 5pm $25.00 $ Get to know hairwear. Hotheads is the only complete system that provides a full head solution for thinning or fine hair. Our unique Hairwear & Tress Couture system offers top of the head hair enhancement without shaving or bonding. These systems can be applied similar to the extension attachment with just one extra step. Hairwear pieces are worn permanently for 4-6 weeks and can be used for up to 12 months. Our Tress Couture line is a fashionable clip-on hair extension family that can be easily added or removed. These are the perfect solution for women looking for a little more top of the head coverage and can be combined with Hotheads Hair Extensions to complete a total look. Monday, February 2 1pm - 4pm $99.00 $ Get certified in HotHeads. Imagine all you need to increase revenue in your salon is a clip & a comb! Let the people who revolutionized hair extensions teach you how to apply a full head of hair extensions in under an hour! Learn how to add volume, length and color effects by utilizing our seamless, 100% Remy Human hair extensions. No heat, no tools, no damage. Monday, April 6 9am - 12pm $99.00 $ $99.00 Monday, April 6 1pm - 4pm HOPE ESSENTIALS - COLORING ESSENTIALS - BALAYAGE KERATIN COMPLEX - SMOOTHING CERTIFICATION HAIRWEAR - INTRO TO TRESS COUTURE AND HOTHEADS HAIRWEAR CERTIFICATION HOTHEADS - HAIR EXTENSION CERTIFICATION Just as a painter has different brushes to create different affects on their canvas, so does the modern hairdresser when approaching their canvas. Join the Lock and Loaded team as we take a deep intimate look at the tools of our trade and their purpose and place in mens sculpting. From shears and texturing blades to clippers and trimmers, we will showcase when, where, why and how we use these tools to create flawless mens haircuts. Artistic director Eli Mancha and barbering director Eric “Ez” Zamarippa join forces to break out and break down the tools they use every day to create flawless personalized haircuts. Being one with your tools will allow you to refine your craft, helping you better navigate your quest to creating the “perfect” mens haircut. Sun., March 15 10am - 12pm DEMO $50.00 Sun., March 15 10am - 5pm HANDS-ON $$150.00 In this 5-hour razor workshop, learn how and when to use a razor and 2 new razor cuts. The Gratitude Team will show you that using a razor not only can give you a new trendy style, but also can create classic looks. Whether you are a recent graduate or a seasoned professional, this is a great class for all levels of stylists. Monday, February 23 10am - 3pm $150.00 $ FEBRUARY APRIL LOCK & LOADED - BECOME ONE WITH YOUR TOOLS MODERN RAZOR CUTTING with Matt Beck This specialist program will give a complete understanding of the ColorProof brand and allow you to share your knowledge with stylists and clients within your salon. We will start at the beginning of the ColorProof journey then navigate through what makes ColorProof the next generation of “Evolved Color Care.” Marketing/Retailing Tips & Ingredient Technology information will also be shared. Envoy Perks include: Quarterly ColorProof newsletter with latest information on our brand, your name and personalized Envoy number on our website and quarterly complimentary sampling and other additional perks. This program is the first step to becoming an Artistic Team Member. Sunday, January 25 10am - 1pm $ $30.00 Learn to create hair color that will accentuate your brunettes’ full hair potential. Step out of the box, experience a hands-on workshop entirely focused on brunettes. Brunettes are known for shiny and dimensional color. Sunday, February 15 10am - 3pm $125.00 MARCH CONT. EDUCATION CALENDAR JANUARY. $ $ $ To register for classes, please visit www.trubeautyconcepts.com OR call 888.371.5040 x102 All classes will be held at: TruBeauty Concepts | 109 Street Road | Southampton, PA 18966 18 Tru Beauty Concepts - Trusted, Respected, Unique Home of Professional Education All sales are final. Schedule & classes are subject to change. Visit www.trubeautyconcepts.com for the most updated list of classes & availability. 19 EDUCATION CALENDAR MAY CONT. OPI - TREND TOUR Master new skills! Increase your speed and take nails to modern new lengths with fast enhancement techniques. Boost your profits with OPI’s new 3-tier color finishing approach. Discover OPI DESIGNSCAPE—the system that helps you master and market nail art with OPI’s seasonal nail design library. Learn an ingenious new way to build your client following—fast! Earn OPI SALONPRO membership benefits. GELCOLOR by OPI • ABSOLUTE ACRYLIC SYSTEM • INFINITE SHINE Monday, April 20 10am - 5pm $100.00 $ Attendees will learn how to perform a superior Brazilian wax service and how to utilize hard wax. This workshop will fine tune your skills in hard wax, boost your salon income and client retention. This is a hands on class and a model will be provided. If you would like to participate in receiving a wax, it is recommended to arrive with some facial or underarm hair. Body hair should be at least be ¼” long. Sunday, May 17 1pm - 4pm $35.00 $ KERATIN COMPLEX - GLYCOLIC CERTIFICATION Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and learn all about the Advanced Glycolic Smoothing System, our newest way to smooth! Features include: Rinses out immediately, Offers same-day styling for the client, Benefits the scalp by reducing flaking and dryness, One formula for all hair types, Ideal for highly textured hair, Seamlessly blends the line of demarcation on previously relaxed or chemically straightened hair, Results last up to three months. Education investment applied toward Keratin Complex product. Hurry! Class is limited to stylists only. Sunday, May 17 9am - 12pm $$25.00 In this full day, hands on workshop Ricky Pennisi, Ri Ci founder and curly hair master artist, comes to HOPE to train and certify in the art of curly hair cutting and styling. Attendees will learn how to achieve optimal client satisfaction and retention by gaining knowledge, skills and expertise in the craft. Become a certified expert! Sunday, April 26 10am - 3pm $495.00 $ HOPE ESSENTIALS -THE UPDO EXPERIENCE “THE ULTIMATE STYLING CHALLENGE” MAY BLOWPRO- STYLING Smooth & Straight: Let the blow out experts from Blowpro, the industries blow out innovators, teach you the art of the perfect blow out. Master the foundation of a better blow out by combining Blowpro hair care, expert techniques and the tools to elevate your blow drying skills to new heights. You will learn how to achieve ultimate shine, body, and smoothness. Volume & Body: Building on the foundation learned in Smooth & Straight, let the experts from Blowpro teach you advanced volume and body. Sectioning and Blowpro volumizing products are key in this hands-on workshop where stylists learn to create a full, gorgeous blow out with ultimate volume and body by combining our award winning Blowpro hair care line and expert technique. Sunday, May 3 9am - 12pm SMOOTH & STRAIGHT$75.00 Sunday, May 3 1pm - 4pm VOLUME & BODY$75.00 $ LAARA RAYNIER - MASTER CUTTING ACADEMY “SHORT HAIR” Short haircut demonstrations by Laara Raynier, focusing on “round graduation” understanding how to work with “growth patters,’ and cutting in a “weight line”. This hands on class will feature the latest in texturing techniques. Create fullness, finish the look and give the haircut a fresh new edge. Train your eye to excellence. Be a master in short hair! Monday, May 4 10am - 4pm $250.00 $ NEUMA - CUTTING Join us for NeuPrecision Cutting workshop. Not just what to cut, how to cut it. NEUMA’s precision cutting program will give you the perfect understanding of shape and technique. A total cutting system focusing on the clients age, style, lifestyle and hair -much more than just learning a haircut. Monday, May 11 10am - 3pm $100.00 $ HOPE ESSENTIALS - BROW WAXING Attendees will learn how to perform a superior brow wax service and gain a better understanding of: Facial Structure, Open and narrow the face, Sanitation, Techniques of application and removal, Brow waxing do’s & dont’s. Includes GiGi Brow Waxing Starter Kit ($49.95 value). Sunday, May 17 9am - 12pm $35.00 $ TOOL LISTS CUTTING CLASSES • 12 Clips •Shears • Texturizing Shear •Razor • Cutting Comb • Wide Tooth Comb • Styling Brushes • Flat Iron • Blow-dryer w/ nozzle • Spray Bottle STYLING CLASSES • 12 Clips • Rattail Comb •Hairpins • Pin Curl Clips • Elastic Bands • Teasing Brush • Styling Brushes • Curling Iron • Flat Iron • Blow-dryer w/nozzle Tru Beauty Concepts - Trusted, Respected, Unique CHARLIE PRICE KERATIN COMPLEX - SMOOTHING CERTIFICATION Get certified by the industry leader in smoothing! Same day styling. Same day smooth. Spend the day with Keratin Complex and get to know our award-winning Natural Keratin Smoothing Treatment! Keratin Complex Natural Keratin Smoothing Treatment is a professional keratin treatment that penetrates the cuticle to reduce frizz and curl. Makes hair smoother and healthier with each treatment, repairs damage and blocks the effects of humidity to prevent frizz, cuts styling time and allows for easier blowdrying, and locks in color services for more vibrant and intense color results. Results last up to five months. Monday, May 18 10am - 4pm $$25.00 International Creative Consultant for Scruples Charlie Price has spent the last 20 years perfecting the craft of hairdressing. His love of high fashion led him to Milan and New York where he studied under runway masters. With a diverse portfolio and an eye for cutting-edge, he has a way of raising the bar when it comes to session hairstyling and finishing. He was named 2007 Hairstylist of the Year and received the 2011 NAHA People’s Choice Hairstylist of the Year award. As an artist, Price continues to fuel inspiration and push boundaries with his cutting-edge ideas. ALFAPARF - PATTHAIRN COLLECTION TECHNIQUES Triangles: Print is now head to toe, flamboyant and full of color. In the latest collections, its all about florals vs geometrics. From hothouse floral blooms or precision geometric patterns, The Patthairn Collection found inspiration in the textile prints to create stunning yet elegant artful designs on the hair. Monday, May 18 10am - 4pm $125.00 HOPE ESSENTIALS - THE ART OF BLONDING $ Break free from traditional blonding with a celebrity inspired interactive blonding class. In this class you will create blondes from highlighting to double-process, while also walking away with a better understanding of when to create multi-dimensional tones for blondes. Students will experience: Unique foil techniques, how to create a beautiful double process, foil placement and an Inspirational Demonstration providing detailed step by step approaches. Monday, May 31 10am - 4pm $125.00 $ JUNE HOTHEADS - HAIR EXTENSION CERTIFICATION Get certified in HotHeads. Imagine, all you need to increase revenue in your salon is a clip & a comb! Let the people who revolutionized hair extensions teach you how to apply a full head of hair extensions in under an hour! Learn how to add volume, length and color effects by utilizing our seamless, 100% Remy Human hair extensions. No heat, no tools, no damage. Monday, June 1 9am - 12pm $$99.00 Monday, June 1 1pm - 4pm $99.00 TOOLS NEEDED MAY VARY BY CLASS AND WILL BE EMAILED TO YOU A FEW DAYS BEFORE THE CLASS SMOOTHING/ STRAIGHTENING CLASSES • Demo- None Needed 20 HOPE ESSENTIALS - BRAZILIAN WAXING RI CI - CERTIFICATION Having trouble executing a formal style? Do you feel your styles look the same? Well those days are gone!!! This full day hands on updo workshop will insure you are ready to take on your next formal style. Spend your day learning new ways to execute styles that you clients want! Learn new ways to manipulate hair and keep your updo clean. Each student will have the opportunity to complete a look of their choice from start to finish. Come with an open mind and ready work! Monday, April 27 10am - 3pm $125.00 $ TRU CONVERSATION APRIL CONT. NAIL CLASSES •Files • Orangewood Stick • Cuticle Nippers • Nail Clippers • LED Light - Gel Color class COLOR CLASSES •Apron • 12 Clips • Rattail Comb • Cutting Comb •Shears • Styling Brushes •Blow-dryer • Flat Iron MAKEUP CLASSES • Makeup Brushes • Individual & Strip Lashes • Eyelash Glue & Curler •Tweezers • Brow Scissors • Makeup Kit (Including: foundations, concealers, powders, primers, eye shadow palette, eye liners, mascaras, lip liner and color, and brow color) •Moisturizers HOTHEADS/HAIR WEAR • 12 clips • Tail Comb • Flat Iron TRU: What is the product that you cannot live without? CP: HAIR SPRAY! TRU: Describe your style of hairdressing? CP: My style is Classic with a sexy twist. I believe in straightforward articulate gimmick-free hair; however it must always be flattering and beautiful. If a woman does not look pretty when I am finished, I have not done my job! TRU: How did you get your start in the beauty industry? TRU: What is the biggest risk you have ever taken? CP: I attended a vocational high school, where I studied Cosmetology. It was hair, army or jail for me. Just Kidding! To be honest, I wanted to attend art school in NYC and I thought working as a stylist would help pay for art school. I loved doing hair so much; I never went to art school. It’s so crazy, I can’t think of doing anything else. I still love it to this day. TRU: What piece of advice would you give other stylists trying to break into editorial? TRU: What has been your biggest accomplishment in your career so far? CP: I am proud of winning NAHA Hairstylist of the Year twice and being a 23 time NAHA nominee. I am very proud of independently becoming a lead hairstylist at NY Fashion Week for designers such as Jason Wu, Jeremy Scott and Peter Som. Finally, I am most proud of the fact that everyday I am asked to give advice via Facebook, emails and calls to aspiring hairstylists about how to navigate their careers. TRU: What has been the most rewarding part of being in the industry? CP: The fact that after 27 years I still am fascinated and stimulated by my craft. I also love all the variety of avenues that I can express myself in as a hairstylist, educator, platform artist, mentor and industry advocate. TRU: What advice would you give to up and coming hairstylist? CP: The best advice I can give is to seek out what you love about our craft and then take advantage of them. Stalk your idols, build a portfolio, read trade magazines, become an educator, never stop taking classes, and most importantly make short and long term goals. I always say you are responsible for your own success. No one can procure it for you, not your beauty school, not your salon owner, not your manufacturer, not your mom, not NAHA and ultimately if you don’t know where you want to go, you most certainly will never get there. CP: Oh, nothing I could say in public! CP: Learn what editorial is! Editorial is basically a free expression of style, an interpretation of current fashion. The word editorial in journalism literally means “an article that showcases the writer’s opinion on a timely issue “. One must become accomplished in the salon trade while simultaneously assisting established session artists as well as develop relationships with photographers, modeling agencies, makeup artists, fashion stylists, small publications and assist at NY fashion week . These contacts are the key to breaking into editorial. TRU: You pushed the envelope with your fall 303 magazine DFW (Denver Fashion Week) Hair Show presentation. What inspired the collection? CP: I think our industry has become incredibly uptight, stale and stagnant. Everyone is afraid to stand out! I wanted to act against that apathy with this show, any chance to be a provocateur, I take. I am a hairstylist who came into the industry to be like my idols rebels like Van Council, Anthony Mascolo, Trevor Sorbie and Horst Rechelbacher. It is now my responsibility to, like them, shake things up in my own way. As for that specific show aesthetically, I wanted to cover the hair with metal clips for an “ armored “ anti-hair look and spike the idea with risqué S&M fashion nudity and tattooed models of all shapes races sizes ages and sexualities. I also casted real couples that had hot chemistry. I was surprised at how much people loved it! TRU: What are some of the coming hair trends you think you’ll see in 2015? CP: Stronger geometric cuts, shorter hair and major texture TRU: Where do you draw your inspiration from? TRU: Where do you see yourself in 5 years? CP: Big cities, street fashion, high fashion, high art, low art, fashion photography, pop stars, cool young people, independent thinkers, smut boundary pushers, mavericks, smart people, architecture, graphic design and of course Madonna! TRU: How do you stay relevant in an industry that’s constantly changing? TRU: How did you get involved with Scruples? CP: I did a collaborative shoot with Scruples and Robert Lobetta. I loved the depth and range of the brand and especially the Pearl Retail Line. It is high performance and broad. I use it in the salon, on set and also for runway shows. CP: Maybe rehab? CP: Be out in it every day; hair shows, photo shoots, runway shows. I guess the easiest answer is that one must never stop trying, exploring and pushing. Pay attention!! Tru Beauty Concepts - Trusted, Respected, Unique 17 1-888-371-5040 | www.trubeautyconcepts.com MARTIN PARSONS As a Marqee Presenter and the owner of one of our industry’s most prestigious Advanced Academies for the past 35 years, Martin Parsons has shared his contagious enthusiasm for quality education with tens of thousands of stylists around the world. Martin Parsons was listed among the elite in Modern Salon’s Top 75 Educators for the past century and was the recipient of the first Lifetime Achievement Award in the Canadian Hairdressing industry. In 2008 he was included in Modern Salon’s 50 Most Influential Hairdressers and was awarded the prestigious NAHA’s Lifetime Achievement Award for recognition as a leader in advanced education and for highly entertaining and educational stage performances. SHANNON KING KEUNE Shannon King served as a global ambassador on stages across the country and around the world. These experiences make Shannon’s ability to inspire fellow stylists to explore their creativity and build on their technical skills to selecting and developing strong international artistic teams. King began his educational career working with such manufacturers like Paul Mitchell, Redken, American Crew, Mizani, Aro-Sci, and Clairol. When he’s not teaching, Shannon consults on video and photo shoots; he serves as a company spokesman for education, trends and techniques. Shannon demonstrates his special gifts in classes as small as 15 and trade shows drawing over 3,000. BOBBY PAUL NEUMA RiCi NEW YEAR PROMO Purchase: 2Splash Shampoo 16 oz. 2Drench Conditioner 16 oz. Receive FREE: 2 Thirsty Gel 8 oz. SAVE 25% $ 45.00 deal A twenty year veteran of the industry, Bobby Paul is a talented professional who is passionate about what he does. His experience includes working with the Toni & Guy artistic team prior to re-locating to Chicago from Dallas. Bobby found great energy and a love of teaching, working as a platform artist for other manufacturers. His realm of experience and talent shines through with each cutting and styling technique that he demonstrates. JILL TURNBULL Alfaparf Milano Jill began her career in 1976 at a renowned Australian salon and spent 10 years traveling the globe working on shows, seminars and advertising. Jill then moved to the US and opened her second salon, where she tends to a high-end clientele. Her radical vision and flair for colour took her from an apprentice to global recognition and has made her the ‘go to’ for unsurpassed colour genius, not only with her private clients, she is also a passionate seminar presenter who provides business owners and their teams the inspiration, motivation and knowledge that empowers them to create successful businesses. GEORGE ALDERETE KEUNE George inspires his peers with his unique approach to the art of hair color placement. His ability to share how to create beautiful, dimensional color with easily understood methods has made him an industry favorite. His style of facilitating is engaging, informative and enrolls his audience. George loves the beauty industry. Being a Hair Colorist is his craft and his passion. Sharing his passion and inspiring others to achieve their best is his focus. Throughout his years as an educator, George has learned that his audience wants useable, on-trend, practical techniques that can be utilized in the salon. His style of presenting his information is relaxed and approachable, feeling like an afternoon chat with a friend. TIFFANI MITCHELL La Belle Artistry Tiffani is a certified make-up artist, who after starting her freelance business in 2009, has been blessed to have many doors of opportunity opened for her. Working for companies such as NARS and M.A.C. Cosmetics have given her the opportunity to work with many different people; placing before her a countless number of diverse attributes. Not only does she continually strive to grow and expand her artistry and talents, but her extensive experience in make-up application for photography, weddings/special events, video shoots, and fashion shows is what gives her an edge over the average artist. Her most recent accomplishments have been Nars Make-up Artist of the Year 2013 and The Knots Best of Weddings 2015. MATT BECK Free Salon Education Business Coach, Educator, founder of Gratitude Education, and owner of Salon Gratitude in New Hope, PA., Matt is a hair cutting expert with a business mind. He has spent the last 9 years educating stylists to help them develop a better knowledge of the industry, and to help them be more successful behind the chair. Working with some of the top stylists, companies, distributors, and receiving recognition awards for artistic ability, dedication, knowledge, and skill are just some to name. In 2010, Matt developed Gratitude Education with one goal in mind, to help stylists and salon owners all over the world achieve their goals. ARTIST SPOTLIGHT Look for these TOP ARTISTS at HOPE... LAARA RAYNIER Master Cutting Academy British-born Laara Raynier is one of the most exciting, artistic and creative hairdressers and teachers in the world today. In her 30-year career, she has become the authority on precision. Raynier mastered precision hair cutting in London and New York City. Laara is a legend in her own right and the only hairdresser to have been trained by the legends: Roger Thompson, Barney’s NYC, First World Art Director of Sassoon’s, Edward Tricomi, Warren Tricomi Salons, Tim Hartley, Hair Genius, Third World Art Director of Sassoon’s and Donald MacIntosh, Famous British Master Haircutting Teacher. Laara Raynier’s advanced haircutting workshops and hands-on private classes are designed to teach classic and current precision hair cutting and styling. MICHAEL SCHUSTER Blowpro Coming from a family of hairstylists, Michael has been immersed in the beauty industry his entire life. After more than 15 years of salon experience, Michael has a passion for developing new color techniques and styling tips. After working with the beauty industry’s top manufacturers, Michael is now the lead educator for Blowpro. “The one thing that can make or break the perfect haircut or color is the way you finish it. The Perfect Blow Out! I challenge you to join me in one of our classes to become empowered with the ability to execute the perfect Blow Out.” Value: $60.00 RIC-21-SCGD 16 21 1-888-371-5040 | www.trubeautyconcepts.com 22 15 1-888-371-5040 | www.trubeautyconcepts.com 14 23 ALFAPARF HOPE ESSENTIALS 1-888-371-5040 | www.trubeautyconcepts.com ROUNDTABLE MALE GROOMING Male grooming has become a huge part of the industry. For most men, grooming involves walking a fine line between looking like a caveman on the beach, or a clean SDL Diamond Treatment Promo SDL Moisture Treatment Promo Purchase: 1 SDL Diamond Illuminating Shampoo 33.8 oz. 1 SDL Diamond Illuminating Mask 16.9 oz. 1 SDL Diamond Cristalli Liquidi 1.69 oz. Receive FREE: 1 SDL Diamond Illuminating Essential Oil 12 x .43 oz. 1 SDL Triangular Desk Display Purchase: 1 SDL Moisture Nutritive Shampoo 33.8 oz. 1 SDL Moisture Nutritive Mask 16.9 oz. 1 SDL Moisture Split Ends Recovery Fluid 4.22 oz. Receive FREE: 2 SDL Moisture Nutritive Essential Oil 6 x .43 oz. 1 SDL Triangular Desk Display cut celebrity. More and more men are now caring about how they are perceived in their day to day lives. Let’s be honest, they want to feel current! It’s not only reflected in SAVE 39% grooming but in fashion as well. Depending on what they are going for, male grooming SAVE 42% can dramatically change or soften a man’s look. $ 57.00 deal $93.00 value $ SDL-21-PST SDL Reconstruction Treatment Promo Celebrities, fashion and editorial are all great ways to pull inspiration for male grooming. 50.00 deal $86.00 value SDL-21-DMT Lisse Design Kit Purchase: 1 Lisse Design Intro Kit Receive FREE: 1 Lisse Design Mousse Maker 1 Step by Step Wall Chart Purchase: 1 SDL Reconstruction Reparative Shampoo 33.8 oz. 1 SDL Reconstruction Reparative Mask 16.9 oz. 1 SDL Reconstruction Daily Anti-Breakage Fluid 4.22 oz. Receive FREE: 2 SDL Reconstruction SOS Emergency Oil 6 x .43 oz. 1 SDL Triangular Desk Display $ SAVE 42% 30.00 deal $45.00 value SAVE 33% APF-21-LDK30 BUY 2 AND SAVE! SDL Hairspray Illuminating Strong Hold or Extra Strong Hold 10.5 oz. SAVE 25% $ 50.00 deal $86.00 value 24 $ 15.00 deal $20.00 value SDL-21-SHT Mix & Match Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 13 ROUNDTABLE NATURAL FADE 1-888-371-5040 | www.trubeautyconcepts.com MID LENGTH LAYERED DISCONNECTED POMPADOUR SNAPSHOT 12 Singer/ songwriter, James M Duich is always conscious of his appearance. He loves to stay ahead of the trend and always makes sure he’s camera ready! In the hands of Eli, James is able to receive a shape that compliments him and his lifestyle. CUT: Exterior: cut with no graduation using shear over comb and texturized with blending shears. Interior: disconnected square shape texturized with chunking blades for maximum texture. STYLE: Grit texture putty used to accentuate texture in fringe and ultra matte finish. STYLIST: Lock & Loaded Artistic Director Eli Mancha LOOK FOR LOCK & LOADED AT HOPE! BECOME ONE WITH YOUR TOOLS MARCH 15 DEMO: $50 HANDS-ON: $150 25 Z.ONE CONCEPT 1-888-371-5040 | www.trubeautyconcepts.com Milk_Shake Direct Color Chocolate Shades Milk_Shake ANNUAL LITER STOCK-UP SALE Purchase: 1 Direct Color Cold Chocolate 6.8 oz. 1 Direct Color Warm Chocolate 6.8 oz. 1 Direct Color Clear 6.8 oz. 1 Whipped Cream 6.8 oz. Receive FREE: 1 Glistening Argan Oil 1.7 oz. 1 Cocktail Glass 1 Cocktail Stirrer 1 Cocktails Brochure 1 Cocktails Box $ Choose From: • Color Maintainer Shampoo 33.8 oz. (MLK-02-COL33) • Color Maintainer Conditioner 33.8 oz. (MLK-03-COL33) • Leave In Conditioner 33.8 oz. (MLK-03-LIC33) • Deep Cleansing Shampoo 33.8 oz. (MLK-02-DEP33) • Curl Passion Shampoo 33.8 oz. (MLK-02-CUR33) • Volume Solution Shampoo 33.8 oz. (MLK-02-VOL33) • Volume Solution Conditioner 33.8 oz. (MLK-03-VOL33) Salon Price: $14.40 ea. SAVE $24.00 Value • • • • • Daily Frequent Shampoo 33.8 oz. (MLK-02-DLY33) Daily Frequent Conditioner 33.8 oz. (MLK-03-DLY33) Silver Shampoo 33.8 oz. (MLK-02-SLV33) Integrity Nourishing Shampoo 33.8 oz. (MLK-02-ITG33) Integrity Nourishing Conditioner 33.8 oz. (MLK-03-ITG33) up to 40% Milk_Shake Argan Cocktail Retail Offer Purchase at 20% OFF: 6 Whipped Cream 6.8 oz. 6 Glistening Argan Oil 1.7 oz. Receive FREE: 1 Whipped Cream 6.8 oz. 1 Glistening Argan Oil 1.7 oz. 6 Mesh bags $181.00 value $28.00 Value MLK-21-ARCKR Milk_Shake No Inhibition Choose From: • Active Milk Mask 16.8 oz. (MLK-03-AMK16) • Active Yogurt Mask 16.8 oz. (MLK-03-AYG16) Salon Price: $12.90 ea. SAVE 34% 120.00 deal Salon Price: $18.00 ea. SAVE 40% ON BACK BAR MASKS AVAILABLE JANUARY 15TH! MLK-19-CHCKT $ • Argan Shampoo 33.8 oz. (MLK-02-ARG33) 67.00 deal $89.00 value Salon Price: $16.00 ea. $25.00-$26.00 Value SAVE 25% Retail Price $40 MULTICOLOR + FREE lightener SAVE 40% $21.50 Value • Integrity Intensive Treatment 16.8 oz. (MLK-03-IIT16) + Salon Price: $13.50 ea. $22.50 Value • Argan Deep Treatment 16.8 oz. (MLK-03-ADT16) Salon Price: $15.00 ea. $25.00 Value No Inhibition Body Booster Purchase: 6 Body Booster 4.2 oz. Get Mini Size for $1 each: 6 Body Booster 1.7 oz. Receive FREE: 6 Body Booster Foil Pack Samples $ 26 72.00 deal SAVE 31% No Inhibition Glaze Purchase: 6 Glaze 7.6 oz. Get Mini Size for $1 each: 6 Glaze 1.7 oz. Receive FREE: 6 Glaze Foil Pack Samples SAVE 31% $ 72.00 deal $105.00 value $105.00 value NIH-21-JFBB NIH-21-JFG Purchase: 36No Inhibition Multicolor 3.4 oz. Receive FREE: 1 Ligh(10) Blue Powder Bleach 4.4 lb 6 Oxidizing Emulsion 33.8 oz. Salon Price: $234.00 deal SAVE $348.00 Value up to NIH-21-36L10 33% OR Purchase: 24No Inhibition Multicolor 3.4 oz. Receive FREE: 1 Ligh(10) Blue Powder Bleach 2.2 lb 2 Oxidizing Emulsion 33.8 oz. Salon Price: $156.00 deal $214.00 Value NIH-21-24L10 Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 11 ALOXXI | DS LABORATORIES TRU SAVINGS HEADER 1-888-371-5040 | www.trubeautyconcepts.com NEW DIMENSIONS HIGHLIGHTING COLOUR •Offering 1-Step Lift & Deposit on natural and color treated hair •Creates natural & vibrant fashion highlights •Imparts extra color intensity, additional vibrancy & lightening •Specifically designed for off-scalp application techniques only $ NEW! 6.95 ea. Dimensions Salon Opener Includes: 4 of Each Color in the Dimensions Line 1 H202 Creme Developer 40V Liter 1 ColourPrime Pre-Color Treatment 10.1 oz. 1ColourLock Post-Color Finisher 16.9 oz. 1Dimensions Swatchbook 1Dimensions Paper Swatch Chart 1 Mirror Cling $ SAVE 27% 155.00 ea. $212.50 value ALX-19-DSO SAVE when you purchase 1 Blue Developer 20V Liter and 1 Blue Lightener 14.1 oz. SAVE 30% $ Includes: 1 of Each Color in the Dimensions Line 1 H202 Creme Developer 40V 16.9 oz. 1 ColourPrime Pre-Color Treatment 1.5 oz. 1 ColourLock Post-Color Finisher 1.5 oz. 1 Dimensions Paper Swatch Chart 1 Technique Card SAVE 25% $ 40.00 ea. $53.30 value ALX-19-DTK Hard Working Style Duo Includes: 1Working Hairspray 9.1 oz. 1 Firm Hold Hairspray 9.1oz. SAVE 22% 17.50 deal $25.00 value $ ALX-21-CWD Hydrating Take Home Collection Includes: 1 Hydrating Shampoo 1.5 oz. 1 Hydrating Conditioner 1.5 oz. 1 Styling Cream 1 oz. 1 Flexible Hairspray 1.5 oz. $ Dimensions Trial Kit 12.00 kit ALX-19-HHTH REVITA / REVITA.LT ® High-performance hair-stimulating shampoo 14.00 duo Achieve your personal best every day. Lengthen, strengthen, and speed the growth of your hair. Take great hair to the next level. Free of parabens and sulfates, original Revita shampoo - and now Revita.LT for blondes and other light shades - deliver the perfect balance of science and style. $18.00 value ALX-19-HWSD Volume Take Home Collection Includes: 1 Volume Shampoo 1.5 oz. 1 Volume Conditioner 1.5 oz. 1 Styling Cream 1 oz. 1 Firm Hold Hairspray 1.5 oz. $ 13.00 kit ALX-19-HVTH Aloxxi is NOT available in Central Jersey, North Jersey or NY 10 Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. • Supports hair and follicle health with clinically proven compounds • Builds longer, stronger, thicker hair with structural amino acids • Provides rich hydration and antioxidant benefits USING REVITA OR REVITA.LT DAILY MEANS GAINING THE CONFIDENCE YOU ONLY GET FROM A GREAT HEAD OF HAIR. $ 18.25 ea. Tru Beauty Concepts - Trusted, Respected, Unique Choose from: •Revita 180 ml DSL-02-RV6 •Revita.LT 180 ml DSL-02-RVL6 Not all products available in all territories. Contact us for more information. 27 | MILBON NEUMA TRU SAVINGS BLOW SAVE up to 50% reNeu Backbar reNeu Scalp Therapy Display Purchase: 4 reNeu scalp therapy 3.4 oz. Receive FREE: 2 reNeu scalp therapy 3.4 oz. 1 Countertop Display SAVE 34% Purchase: 1reNeu shampoo 25 oz. 1reNeu condition 25 oz. Receive FREE: 1reNeu scalp therapy 3.4 oz. 1reNeu tangle me free 8.5 oz. 1Neuma Organic Hemp & Cotton Bag SAVE 33% Beautiful Hair, Beautiful People MILBON NEW YEAR SPECIAL Buy 5 Sets, Get 1 Set Free! Retail Shampoo & Treatment / Available Only Through January Nue Due Inphenom Nigelle ER Fierli Improve texture for all hair types Restore moisture & maintain vibrant color Frizz control for coarse hair Frizz control for fine hair Plarmia NEW Moisture Balancing Plarmia NEW Clear Spa Foam Dry scalp treatment Oily scalp treatment Clear Spa Foam & Moisture Balancing Treatment PURCHASE 12 RETAIL PRODUCTS & RECEIVE THE CORRESPONDING TRAVEL PRODUCTS FREE! Choose From: •Blow Up Daily Volumizing Shampoo (BHC-21-VOLP) •Blow Up Daily Volumizing Conditioner (BHC-21-VOLC) •Hydraquench Daily Hydrating Shampoo (BHC-21-HYDP) •Hydraquench Daily Hydrating Conditioner (BHC-21-HYDC) •Damage Control Daily Repairing Shampoo (BHC-21-REPP) •Damage Control Daily Repairing Conditioner (BHC-21-REPC) •Heat Is On Blow Dry Styling Mist (BHC-21-HEAT) •Blow Up Thickening Mist (BHC-21-THCK) •Beach Blow Texturizing Mist (BHC-21-BEACH) •Textstyle Dry Texturizing Spray (BHC-21-TEXT) •Blow Out Serious Non-Stick Hair Spray (BHC-21-BLOWO) •After Blow Strong Hold Finishing Spray (BHC-21-ABLOW) •Faux Dry Shampoo (BHC-21-FX) •Weather Girl Anti-Frizz Serum (BHC-21-WTHRG) •Ready Set Blow Dry Lotion (BHC-21-READY) •Body by Blow Volumizing Mousse (BHC-21-BODY) •Time to Shine 3-D Illuminating Mist (BHC-21-SHINE) $ 102.00-$132.00 deal $ 50.00 display $75.00 value Purchase: 1neuSmooth shampoo 10.1 oz. Receive FREE: 1neuSmooth revitalizing masque 2.5 oz. 79.95 ea. BHC-09-DRYER 28 NEU-21-REVTZ neuMoisture Duo Purchase: 1neuMoisture shampoo 10.1 oz. Receive FREE: 1neuMoisture intensive masque 2.5 oz. SAVE 43% SAVE 41% $130.00 $175.00 $130.00 $130.00 $150.00 $160.00 MLB-21-S5SD (S) MLB-21-W5SD (W) MLB-21-V5SD (V) MLB-21-F5SD (F) MLB-21-I5SD MLB-21-ER5SD MLB-21-F15SD MLB-21-PM5SD MLB-21-PS5SD $156.00 value $210.00 value $156.00 value BEST SELLING TREATMENT Linkage Meu Smoothing Treatment + Daily Care Immediately transforms hair, leaving it silky, soft, & smooth Starter Kit Includes: Linkage Meu Step 1: 1 Refill Bag+1 Empty Pump For all 3 formulations (Fine/Normal/Coarse) Step 2: 2 Refill Bags+1Empty Pump (Step 2 is universal for all 3 formulations) Step 3: 1 Refill Bag+1Empty Pump For all 3 formulations (Fine/Normal/Coarse) Step 4: 10 Homecare Packs For all 3 formulations (Fine/Normal/Coarse) 13.50 duo $ NEU-19-SMRVM 13.00 duo $22.00 value NEU-19-MOMIM reNeu Duo neuVolume Duo Purchase: 1reNeu shampoo 10.1 oz. Receive FREE: 1neuMoisture intense masque 2.5 oz. Purchase: 1neuVolume shampoo 10.1 oz. Receive FREE: 1neuSmooth revitalizing masque 2.5 oz. SAVE 41% •Titanium technology reduces hair drying time •Soft touch finish for non slip grip •3 Speeds / 3 Temperatures •AC Motor 1875 Watts •2 Year Warranty •Prepacked with The Perfect Blow Out Travel Kit $ NEU-19-REFSH neuSmooth Duo $23.50 value Titanium Blow Dryer 55.00 deal $83.50 value EXPERIENCE THE NOURISHING BENEFITS OF A NEUMA MASQUE! $ $144.00-$264.00 value $ $ 13.00 duo $22.00 value Tru Beauty Concepts - Trusted, Respected, Unique NEU-19-REMIM 13.00 duo $23.00 value $192.00 value NEW! PLARMIA HAIRSERUM STARTER KIT We’re so confident your clients will be excited about the results that we’re gifting this complimentary backbar with our starter kit. We’re excited too — because Milbon is proud that our 30 years of research has led to such breakthrough results. You can share these results with over 300 clients. Because when they experience the return of renewed youthful hair, they will fall in love with it. Milbon’s exclusive ProteinSaisei™ Technology Saisei means “revival” in Japanese SAVE 43% $ $180.00 value Nue Due Daily Care 2 Sets: Silkyluxe Shampoo 6.8 fl oz. & Treatment 7.1 oz. 2 Sets: Willowluxe Shampoo 6.8 fl oz. & Treatment 7.1 oz. 2 Sets: Velourluxe Shampoo 6.8 fl oz. & Treatment 7.1 oz. Neu Due Shampoo & Treatment DAILY CARE PURE AIR TECHNOLOGY $156.00 value $370.00 KIT $446.00 value MLB-21-LMDCK Shampoo Retail Size F 3 pcs, M 3 pcs Treatment Retail Size F 3 pcs, M 3 pcs Oil Retail Size F 3 pcs, M 3 pcs Shampoo Backbar (refill bag) F 1 bag, M 1 bag Shampoo Backbar (empty pump) F 1 pc, M 1 pc Shampoo Travel size F 5 pcs, M 5 pcs Treatment Backbar (refill bag) F 1 bag, M 1 bag Treatment Backbar (empty pump) F 1 pc, M 1 pc Treatment Travel size F 5 pcs, M 5 pcs Oil Retail Size F 1 pc, M 1 pc $306.00 KIT $638.00 value $72.00 $108.00 $126.00 Free Free Free Free Free Free Free MLB-21-HSSK NEU-19-VORVM Not all products available in all territories. Contact us for more information. Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 9 WHILE SUPPLIES LAST! 1-888-371-5040 | www.trubeautyconcepts.com Restore brilliance and resilience with the Plarmia Hairserum Collection. •Hydrates moisture-starved hair SAVE 45% Includes: 1Replenishing Moisture Shampoo 1.35 oz. 1Replenishing Moisture Conditioner 1.35 oz. $ 6.00 duo $11.00 value ALC-21-RMTD 1.00 ea. $7.37 value NPP-05-12HS •Lightweight refreshing spray helps restyle with ease •Hydrates while penetrating cuticle to strengthen and prevent damage $ 30.00 kit NEU-12-EXT8 $49.00 value Style Edit Invisible Dry Shampoo BiolashX3 Lash Booster Stylist Preview •Cleans and absorbs excess oil while simultaneously adding body •Invisible on scalp and hair: won’t leave powdery residue $ 2.50 ea. 5.00 ea. $ STY-04-2005 $30.00 value STOCK UP Choose from: • 1 oz. • 6 oz. • 20 oz. • Gallon •Not all flavors are available in each size WHILE SUPPLIES LAST! Aloxxi Travel Size 1.5 oz. SAVE 40% Choose from: •Hydrating Shampoo 1.5 oz. •Hydrating Conditioner 1.5 oz. •Keratin Treatment 1.5 oz. $ 1.50 ea. $2.50 value NIH-19-TRY WHILE SUPPLIES LAST! $ 39.95 kit Includes: 1 Cure Replenishing Spray 8.5 oz. 1 Cure Recover Shampoo 8.5 oz. 1 Cure Double Body 8.5 oz. 30.00 trio $46.00 value ICN-19-CUR14 SAVE 33% •Suitable for professional use on all types of hair •Will not strip color from hair •Quality ingredients leave hair fresh, manageable and bright with increased shine $ BIO-07-1000 OPI GelColor Add-On Kits Choose from: •Romantics •Beautifuls •Trendsetter •Sirens •Thrill-Seekers •Impressionists •Pastels •Femme Fatales SAVE 35% TruBeauty Honey Almond Shampoo Gallon SAVE 83% $10.53 value Icon Cure For A Cause Trio $ LONGER, THICKER LASHES IN JUST TWO WEEKS! SAVE 76% Avojuice Lotions! Debuts February 2015. SAVE 39% 6.00 ea. 80% OFF Plarmia Hairserum’s innovative ProteinSaisei™ Technology reinvigorates every strand to restore life to brittle, dull hair for the ultimate beauty inside and out. Includes: 1 12 Wonders 4.7 oz. 1 Smoothing Cream 6.7 oz. 1 Volumizing & Styling Foam 8.4 oz. 1 Strong Hold Gel 5.9 oz. 1 Volumizer Hairspray 3.4 oz. $11.58 value •Provides resilience, direction and hold •Suitable for: - Normal styling and fixing - Spiky-looks and fixing $ No Inhibition Try Me Kit SAVE 48% $ Esuchen SAVE 86% N.P.P.E. No. 12 Hair Spray 250 ml eternally beautiful hair Neuma Style Extender 8.5 oz. HOT DEALS Ageproof Your Hair. Alterna CAVIAR Replenishing Moisture Travel Duo 7.99 ea. $11.99 value DIV-02-HONAG OPI GelColor Duo Deals FREE Matching Nail Lacquer with GelColor Purchase! •Showstoppers •Sophisticates •Showgirls •Classics •Divas •Oz •Bohemians •Coca-Cola SAVE 50% Choose from: • Alpine Snow • Bubble Bath •Passion • Big Apple Red • I’m Not Really A Waitress • Malaga Wine • Louve Me Louve Me Not • Brisbane Bronze • My Private Jet • Here Today Aragon Tomorrow • Russian Navy • Lincoln Park After Dark • You don’t know Jacques • Black Onix • Cajun Shrimp • My Address is Hollywood • Pedal Faster Suzi SAVE •Vampsterdam $ 8.50 duo 43% $14.95 value $79.95 value WHILE SUPPLIES LAST! 8 Beautiful Hair, Beautiful People Not all products available in all territories. Contact us for more information. Tru Beauty Concepts - Trusted, Respected, Unique 29 ALTERNA TRU SAVINGS SKIN RESEARCH | SALONTECH | TRUBEAUTY | PENGUIN CLIP | FROMM NEW! Salontech Spin Style Curling Iron Take Your Beauty to neu LENGTHS INTRODUCING CAVIAR Repair X Multi-Vitamin Heat Protection Spray Luxurious Lashes, Brows and Hair in just weeks! •Fully automatic, any hand, any position, any direction •420°F Max Temperature •Ceramic Technology, gentle far infrared heat and negative ions reduce frizz and damage 6 ML: $50.00 ea. 80 ml: $75.00 ea. 3.2 ml: $47.50 ea. (NLS-07-BROW6) (NLS-19-HRPKT) (NLS-07-LASH3) NEW! $ 45.49 ea. SAT-09-SSC1 Salontech NEW! Titanium 450 Xtreme 1” & 1.5” Salontech NEW! Silicone 450 Xtreme 1” & 1.5” • Safe Heating Control Technology provides a more stable, safe and durable heating • Perfect Multi-Styler ideal for straightening and curling • Auto shut-off motion sensor after 60 minutes • 3-Silicone Bar technology provides perfect tension while conditioning the cuticle, results are straighter and silkier hair • Safe Heating Control Technology provides a more stable, safe and durable heating $ 49.99 ea. $69.99 value SAT-09-TX1, SAT-09-TX15 SAVE 29% $ 49.99 ea. $69.99 value SAT-09-SX1, SAT-09-SX15 SAVE 29% 30 SAVE 25% 11.00 ea. $ $15.00 value ALC-03-MVHPS AVAILABLE FEBRUARY 2015 SAVE 27% $ 232.00 kit $79.95 value $319.00 value TRU-09-DRYER ALB-21-SSBTK Not all products available in all territories. Contact us for more information. 16.50 each SAVE 25% Volume Shampoo ALB-02-V17 Volume Conditioner ALB-03-V17 Black (PCL-10-BLACK) Blue (PCL-10-BLUE) Pink (PCL-10-PINK) Purple (PCL-10-PURPL) Tru Beauty Concepts - Trusted, Respected, Unique BAMBOO Volume Shampoo or Conditioner 17 oz. Retail Size $ 12.00 pack 59.95 ea. LIMITED TIME ONLY! 2X Larger than the retail size for 25% less per ounce! •Holds more hair than your average clip •Will not dent hair •Nearly indestructible •4 clips per pack $ 19.50 ea. ALC-03-CC5 NEW! BAMBOO Signature Smooth Blowout Tool Kit •Ionic generator for faster drying and more shine •Ultra-light weight frame for easy handling •Dual speed and tri heat settings •Ceramic airflow grate •AC motor 1850 watts •1 year warranty $ •Moisture •Shine •Smoothness •Softness •UV Protection •Manageability •Strength •Anti-Breakage •Heat Protection •Light Hold SAVE 25% Penguin Clip 4 pack SAVE 25% 1 STEP. 10 BENEFITS. FLAWLESS HAIR. •Boosts hair’s immunity to damage, guarding against blow dryers, hot tools, UV rays, and other outside aggressors •Protects hair up to 450° F •Helps restore hair’s shine and thickness •Provides light conditioning to soften and nourish strands $ NEW! Exclusive to Tru Beauty! Tru Beauty Air Concept Professional Hair Dryer PURCHASE OUR TOP-SELLING CAVIAR CREAM IN A SPECIAL 5.1 OZ. SIZE! SPEND $232 on any combination of BAMBOO Smooth products (Recommended Assortment): 6 Anti-Frizz Shampoo 8.5 oz. 6 Anti-Frizz Conditioner 8.5 oz. 4 Kendi Dry Oil Mist 4.2 oz. 4 Anti-Breakage Thermal Protectant Spray 4.2 oz. Receive FREE: 1 Signature Smooth Blowout “Get the Look” Poster 1 Product Glorifier 1 Round Boar Bristle Brush 1 Pack of (3) “Gator” Styling Hair Clips 1 Kendi Dry Oil Mist Tester 1 Anti-Breakage Thermal Protectant Spray Tester 1 Cleanse Extend Translucent Dry Shampoo Mango Coconut Tester 1 Cleanse Extend Translucent Dry Shampoo Bamboo Leaf Tester 20 BAMBOO Smooth Shampoo/Conditioner Duo Packettes Best-Selling BAMBOO Blowout Kits are BACK! Sleek Smooth Kit includes: 1 Anti-Frizz Shampoo 8.5 oz. 1 Anti-Frizz Conditioner 8.5 oz. 1 Kendi Dry Oil Mist 4.2 oz. OR Bombshell Volume Kit includes: 1 Abundant Volume Shampoo 8.5 oz. 1 Abundant Volume Conditioner 8.5 oz. 1 48-Hour Sustainable Volume Spray 4.2 oz. $ 27.00 kit $34.50 value Smooth ALB-19-SBOK Volume ALB-19-VBOK Tru Beauty Concepts - Trusted, Respected, Unique SAVE 22% Not all products available in all territories. Contact us for more information. 7 ONESTA SAVE 32% 30.00 duo MIX-N-MATCH - Must be one Shampoo and one Conditioner Buy 2 Play Pastes, Get 1 FREE Sculpt Styling Gel! $ 21.96 deal $30.44 value ONE-21-2PPSG MARRAKESH MIX ANY COLOR OR BLEACH TO PERFECT CREAMY CONSISTENCY IN SECONDS! System includes: 1Mixing head 4Bowls 4Brushes 1A/C power supply $43.96 value •Great for men’s styles, short do’s, and textured layer •New, improved Play Paste with stronger hold and better lift •Infused with a natural fragrance of Agave Cactus Nectar | NEW & IMPROVED! ColorWhip Hydrating or Volumizing Shampoo Liter AND Hydrating or Volumizing Conditioner Liter Duo $ PRODUCT CLUB SAVE 28% Improvements include: •Mixing blade spins 10% faster •A/C power supply connection is more secure with the mixing head •Magnetic switch automatically turns mixer off when mixing head is lifted off bowl $ TRU SAVINGS SAVE ON LITER DUOS | 79.95 deal PRD-10-CLWHP Ready to Use Pop-Up Foil Silver 5” x 8” 400 ct. $ SAVE 22% 6.99 box $8.99 value PRD-10-P400S SAVE 15% ON BALAYAGE TOOLS Foil/Balayage Boards $ 11.80 ea. (PRD-10-FBST2) $13.95 value Balayage Brushes (PRD-10-BB2) $ 4.20 ea. $4.95 value Balayage Paddles (PRD-10-BP2) $ 6.75 ea. $7.95 value Balayage Film (PRD-10-BF125) $ 16.95 ea. $19.95 value Smooth Roll Foil SAVE up to 32% 6 Silver Roll 5” x 1450’ Silver Roll 5” x 250’ $ $ 34.38 ea. 6.93 ea. $42.98 value $9.90 value (PRD-10-R50S) (PRD-10-R10S) Tru Beauty Concepts - Trusted, Respected, Unique Color Roll 5” x 250’ Choose from: • Dark Blue (PRD-10-R10B) • Gold (PRD-10-R10G) • Red (PRD-10-R10R) $ 9.99 ea. $14.75 value Not all products available in all territories. Contact us for more information. 31 KERATIN COMPLEX Express Blow Out Speedy Smoother Salon Promo Call 800.341.9999 or visit opi.com • ©2015 OPI Products Inc. • Volcanic imagery © G. Brad Lewis Kick off 2015 with more time! Offer your clients the Speedy Smoothing Solution and they will leave your salon with smooth, shiny, more manageable hair for up to 6 weeks. Use your freebie 4 oz. Natural Keratin Smoothing Treatment to offer a free bang or spot treatment. Purchase: 1 Keratin Vital Shot 10 ampoules 3 Vanilla Bean Deep Conditioner 7 oz. 6 Kerawhip Conditioner 8.5 oz. 3 Thermo-Shine 3.4 oz. Receive FREE: 1 Vanilla Bean Deep Conditioner 33 oz. 1 Spa Room Aromafier and Lavender Essential Oil 1 Shelf Talkers 25 Day of Indulgence Menu of Services 1 Day of Indulgence Business Building Handbook SAVE 56% Purchase: 1 Express Blow Out 33 oz. Receive FREE: 1Smoothing Treatment 4 oz. 25 Menu of Services Rack Cards $ Lacquers from left to right: Suzi Shops & Island Hops Just Lanai-ing Around Hello Hawaii Ya? This Color’s Making Waves My Gecko Does Tricks Pineapples Have Peelings Too! That’s Hula-rious! Go with the Lava Flow Lost My Bikini in Molokini Do You Take Lei Away? Is Mai Tai Crooked? Aloha from OPI 300.00 deal $ $421.00 value KCX-21-SSPS KCX-21-TDP Express Blow Out Speedy Smoother Stylist Option Purchase: 1Express Blow Out 12 oz. Receive FREE: 1Clarifying Shampoo 12 oz. 5Menu of Service Rack Cards 125.00 deal SAVE 9% National Release Date 2/4/2015 Try it on at opi.com All Hawaii Collection shades are available in GELCOLOR BY OPI #OPIHawaii OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source. Timeless Color Fade-Defy Promo Purchase: 6Timeless Color Fade-Defy Shampoo 13.5 oz. 6Timeless Color Fade-Defy Conditioner 13.5 oz. 3Timeless Color Fade-Defy Deep Conditioning Mask Receive FREE: 1Timeless Color Fade-Defy Shampoo Liter 1Timeless Color Fade-Defy Conditioner Liter $ $248.00 value KCX-19-SSSO KCX-21-FTF Shades of Grey Coverage Promo Buy 2, Get 1 FREE $ 40.00 deal SAVE 18% 204.00 deal $137.00 value Purchase: 1Kerahold 3N 1Kerahold 4N 1Kerahold 5N 1Kerahold 7N 1Kerahold 9N Receive FREE: 1Kerahold 20V Developer Go with the Lava Flow 186.00 deal $360.00 value $ 32 SAVE 17% Treatment Day Promo It’s A Blonde Thing Lightening System Powder Tub SAVE 15% $ 49.00 deal $46.99 value $73.50 value KCX-21-SOGC KCX-21-BLP Tru Beauty Concepts - Trusted, Respected, Unique SAVE 33% Not all products available in all territories. Contact us for more information. 5 1-888-371-5040 | www.trubeautyconcepts.com OPI $ 89.10 display CND-19-VFFLD Flora & Fauna Shellac My Silk Tie Dark Side of the Mood Romantically Involved Embrace the Gray ESSIE NAILS 49.50 display CND-19-VFFSD Cement the Deal | Includes: 2 Dandelion 2 Fragrant Freesia 2 Salmon Run 2 Field Fox 2 Creekside 2 Wild Moss 4 Weekly Top Coat Includes: 2 Dandelion 2 Fragrant Freesia 2 Salmon Run 2 Field Fox 2 Creekside 2 Wild Moss 2 Weekly Top Coat $ CND Flora & Fauna Vinylux Large Display Flora & Fauna Vinylux Small Display $ | 15.95 ea. NEW Choose from: • Dandelion • Fragrant Freesia • Salmon Run • Field Fox • Creekside • Wild Moss Shine for Me Surrender to Color SAVE 20% Pedicure Foot File 5 pc. Display Avoplex Oil Promo Purchase: 1 Avoplex Nail & Cuticle Oil 4 oz. Receive FREE: 1 Avoplex Refillable 1 oz. size 59.95 $74.75 value SAVE 26% deal $ 39.95 deal OPI-19-SPG01 $53.70 value Axxium Gel System No-Cleanse UV Top Sealer .5 oz. Start To Finish 6 pc. Display $ 51.00 display ESN-19-CM12 36 pc. Display SAVE 24% 4 12 pc. Display $ SAVE 20% $ Cashmere Collection 2015 9.50 ea. OPI-19-SPG02 Choose from: •Regular Formula •Formaldehyde Free Formula $ 153.00 display ESN-19-CM36 Resort Collection 2015 12 pc. Display $ 51.00 display ESN-19-R1215 36 pc. Display 31.20 display $12.50 value $ OPI-06-AX212 OPI-19-SRG01 (Regular Formula) OPI-19-SRG02 (FF Formula) $ 153.00 display ESN-19-R3615 Tru Beauty Concepts - Trusted, Respected, Unique Not all products available in all territories. Contact us for more information. 33 NEUMA 1-888-371-5040 | www.trubeautyconcepts.com PRO PREP PRODUCTS 1 Swiss Blue Liquid Hand Soap Washes away germs and bacteria. 2 Swiss Hand Guard Antiseptic Handwash Gel Kills germs and keeps them in check during nail prep. 3 N.A.S. 99 Nail Cleansing Solution Cleanses nails and removes gel residue. 4 Bond-Aid pH Balancing Agent Ensures lift-free, chip-proof GelColor services. 5 PusherPlus Titanium Multi-Use Pusher Pushes cuticles and details nails with a built-in cleaning edge. GELCOLOR • ICONIC OPI COLOR IN A SERVICE ONLY YOUR SALON CAN DELIVER! MODEL IS WEARING GELCOLOR BY OPI VAMPSTERDAM FOR MORE INFORMATION ABOUT GELCOLOR BY OPI, LOG ON AS A PRO AT OPI.COM! ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com 34 3 MANUFACTURERS GET THE COVER LOOK Master Stylist Vicki Casciola created the cover look using Hotheads Extensions. Want to achieve this look? Here’s how: BEFORE AFTER Our model Grace’s fine hair does not hold a curl naturally, so to create the waves as seen on the cover image, Hotheads Master Stylist Vicki Casciola uses Hotheads Extensions to achieve a long lasting photoready look. To create this glamorous style, Vicki starts by using (1) Pack of Hotheads Color No. 8 & (1) Pack of Color No. 20 in lengths 18”-20” to achieve length and fullness. To create perfectly blended extensions, it’s important to match the density and color effects of the guest’s hair. In fine hair, this can be achieved in as little as 1 pack, and up to 4 packs in hair that is more dense. Abba Alfaparf........................12, 13 Aloxxi.....................26, 27, 29 Alterna........................6, 7, 29 American Dawn Arbill Ardell B.E.S. Balmain Betty Dain Biolash................................29 Blow Pro.............................28 Bodyography Burmax Cameo Clairol CND....................................33 Cricket Dennis Bernard Deva Curl......................14, 15 DHS Divina DS Laboratories...................27 Essie...................................33 Esuchen...............................29 Eugene Perma.....................36 Fave 4 Flowery Footlogix Fromm................................30 Gena GiGi GK Hair Graham HairArt Hotheads...........................1, 2 Hot Tools IBD ICON...................................29 Intrinsics Jatai Kera Therapy................22, 23 Keratin Complex................4, 5 King Research Malibu C Wellness Marianna Marilyn Brush Marrakesh...........................31 Mason Pearson Mediceuticals Milbon..............................8, 9 MIN Morris Flamingo Mutual Neuma......................3, 28, 29 Nufree Nudesse Onesta................................31 OPI...................29, 32, 33, 34 Oster Palladio Penguin Clip........................30 Phyto Organics Product Club........................31 ProTools Pure Blends Rejuvenol Ri Ci....................................16 Roux Rudolph Salon Tech...........................30 Seche Skin Research......................30 SnobGirls Soma Sparks Spornette Style Edit.............................29 Tend Skin Terax TheraBath Therapro Tresemme TruBeauty.....................29, 30 TruDesign Turbo Tweezerman Wahl Wella Wet Brush White Sands X Fusion YCC Z.One Concept.........10, 11, 29 Zotos 4 EASY WAYS TO ORDER After ironing and sectioning the hair, Vicki applies Hotheads Color No. 8 on the bottom and Color No. 20 on top to create tone on tone dimension. 1. E-Mail us at [email protected] After the application is complete, Vicki uses a slide cutting technique to blend the extensions, using the natural hair as a guide. Hotheads Extensions are varied in length, so the need for cutting aside from basic shaping is minimal. 3. Call our Customer Service Department at (888) 371-5040 2. Contact your Tru Beauty Concepts Sales Consultant Once the hair is trimmed and ready for styling, Vicki uses a 25mm curling rod all over, using horizontal sectioning. 4. Visit us at our store: 109 Street Rd., Southampton, PA 18966 For workable hold and shine, Vicki uses a flexible hold hairspray to keep the hair soft to the touch. Not all products available in all territories – contact us for more information. Not responsible for typographical errors. Pictures may not exactly match advertised promotions. Promotions limited to on-hand quantities unless otherwise specified. TBC reserves the right to correct errors and limit quantities. All material contained herein is subject to trademark and copyright protection. Copyright 2014 Tru Beauty Concepts, Inc. All rights reserved. South version. 2 35 SOUTH AVAILABLE EXCLUSIVELY AT TRUBEAUTY CONCEPTS! Photo courtesy of Vicki Casciola, Master Educator & Platform Artist for Hotheads Extensions J A N U A R Y / F E B R U A R Y 2 015 GET THE COVER LOOK pg. 2 2015 SPRING HOPE EDUCATION pg. 18 ROUNDTABLE MALE GROOMING pg. 24 SOL-04-FFAL Tru Beauty Concepts - Trusted, Respected, Unique 1-888-371-5040 | www.trubeautyconcepts.com w w w . tr ub eautyc onc ep ts. c om
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