PJ Walter Stories
Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] BRAND STORYTELLERS Building successful brands relies on effective and memorable storytelling that emotionally connects with people. Today, brand stories are told in a myriad of ways, deploying modern media that attempt to cut through the clutter and the endless wall of noise. From enthusiastic early tier and incubation companies, to global multinational giants, we have been honored to engage our storytelling techniques and tools to all that have entrusted us to do so. For 30 years, PJ Walter has been involved with a diverse range of companies, ranging from early-tier startups to global multinational giants. We have been honored to engage our storytelling techniques and creative marketing tools to help these businesses succeed. Markets have dramatically changed since PJ Walter first began. Yet one thing that has remained the same has been our unwavering vision for the value of story when building a brand. We apply a rigorous suite of idea-generating concepts, marketing methods, and branding skills, to every project we approach. Our commitment to brand storytelling across a broad platform of mediaensures a compelling and relevant way for our clients to reach their business goals. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] NAMING. BRANDING. . In this fast paced constantly changing marketplace we all navigate, every company and organization has a story to tell. Our role -as modern day storytellers, strategists, writers, designers, creative thinkers, dreamers and technicians -- is to tell these brand stories in a compelling, memorable and relevant way for clients that entrust us to name and brand their companies. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] ALKAMIE GROUP Alkamie Group, Los Angeles. We were asked to name and brand a medical-device incubation company seeking to seamlessly bridge the academic-marketplace divide. We first authored the name Alkamie Group to reflect the founders' innovation and everyday practicality of their life-saving products. The early Alchemists were curious seekers of truth and science, and the branding of Alkamie Group pivots off this historical connection. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] EVENTS.COM Events.com, San Diego - New York. This VC-funded company aims to be a leader in the events and online registration space. As a portal going after millions of consumers, whether they are signing up for a marathon or buying tickets to a concert, the goal was to create a web design and marketing template that effortlessly and emotionally connected with its users. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] WORLD HEALTH NETWORK . World Health Networks, New York. Many factors come into play before filling in the empty page: What tales are others telling? What components make this story unique? Many times these answers are found in the fascinating characters and personalities of the people that make-up these companies Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] EAT AT JOE’S Eat at Joe's, New York. A media buying service that needed a name and brand that was approachable, yet professional. This brand appealed to a large audience due to its "retro" approach with a modern story unfolding behind it in digital media. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] WYNWOOD FUND Wynwood Fund, Miami. Setting a brand into place for financial services requires placing into motion a feeling of both comfort and confidence in doing business with a company. In the case of Wynwood Fund it all unfolded on the backdrop of the art community in South Florida. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] DIGITAL MEDIA ETC. Digital Media Etc., Los Angeles - New York. This brand was created to provide state-of-the-art digital media displays to an array of global clients seeking the "wow factor" in their communications. This brand had evolved from the long and storied international entity, Digital Media Group. ( A PJ Walter Company). Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] SITE LAB SiteLab, San Diego. An established consultancy that wanted to have the story of their Southern California roots and culture told to the in-depth international client base they had assembled. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] MIND TOUCH Mindtouch, San Diego. In the evolution of Internet there was an undaunted following and passion for platforms and technology utilizing; Open Source. Mindtouch led the way in this destiny-led process and along the way attracted some of the largest institutions, organizations, and companies, in the mix to partner with their collaborative genius. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] WOW Carson Laboratories, Los Angeles. A brilliant Organic Chemist with a break-through oral formula, and a vision to take it to market. The brand needed to be memorable and relevant to the user and the result was the national launch of the brand, the packaging, and the entire communications toolbox. Wow Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] HEALTH CLUB MEDIA NETWORK Health Club Media Network, Los Angeles - New York. With our extensive background in telling brand stories for media companies we were asked to rename and refresh this group with a significant national footprint allowing them expansion into the digital media arena. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] THINKING ABOUT SPORTS Thinking About Sports, New York. A group of avid sports fans, writers, dreamers, thinkers and creators from academia and the media business sector that firmly believe there are alternative ways of generating and distributing sports media content. So much more than the score. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] LISTEN UP Listen Up, San Francisco. There is a Renaissance of radio taking place right now in the form of Podcast Technol- ogy. People are seeking relevant content in their consumption of media and the foundation of Listen Up is to provide this in ever show they produce. Voices. Views. Stories. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] LARGE FORMAT MEDIA Never underestimate the power of big. It is no surprise that outdoor media does what no other media can. The modern consumers are on-the-go and moving about like no time in history, We have been fortunate enough to work with some of the largest bands in the mix today telling their brand stories around the globe. Seattle • San Francisco • Los Angeles • PJ Walter, Inc. © 1985 - 2015 • [email protected] Our story together is just beginning. Contact: [email protected] 206 355 2451
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