PRELIMINARY AGENDA
Day One
Tuesday, 3rd February 2015
08.00 Registration And Morning Coffee
08.55 Opening Remarks From The Chair
09.00 EMIRATI YOUTH FORUM FINDINGS
From The Minds Of The New Emirati Generation: Shape Your Emiratisation Programme To Support The
Future National Workforce
Key findings from the Emirati Youth Forum will be presented along with recommendations, opinions and
results discussed with over 100 Emirati students and graduates on their expectations, priorities and
ambitions. In addition, find the challenges and fears they face from entering the job market.
09.20 Have Your Say: Interactive Polling Session
Setting the tone for the rest of the agenda, this session will help you put matters in perspective and
generate insights to support your Emiratisation practices.
09.30 NATIONAL DEVELOPMENT – Opening Keynote Panel Discussion
Are We Prepared For The 2020 National Workforce Development?
 Assessing the current legislation landscape and evaluating how it supports young Emirati participation in
the future workforce
 Diamonds in the rough – how uncovering and nurturing the young Emirati potential to lead the country’s
economic growth
 How will the mandatory national service impact the future Emirati talent pool?
 How to get to where we want to be a decade from now
HE Mohamed Ali Al Bastaki, Assistant Undersecretary for Community Affairs, UAE Ministry of Presidential
Affairs
Maha Al Mansouri, Director, Emiratisation & Human Capital, Masdar
Dr. Sultan Karmostaji, Director of Abu Dhabi Men’s and Women’s Colleges, HCT
Zuhair Al Haj, Director of HR & Localisation, MENA, Al Futtaim Group
Moderator: Essa Al Mulla, Executive Director, Emirates National Development Programme
10.10 EMIRATISATION IN THE PRIVATE SECTOR – Case Study
Career Mapping And Development: The Key To Successful Emiratisation In The Private Sector
Attracting talented Emiratis and competing with higher pay has been the overriding challenge for private
corporations. So what can the private sector offer to Emiratis that is different? Why is working for private
companies valuable? Career progression and development are two key aspects differentiating the sector.
This case study will uncover what successful Emiratisation looks like in a private company, and will discuss
how opportunities in career and talent development, coupled with other key factors, will effectively attract
and retain Emiratis.
Zuhair Al Haj, Director Of HR & Localization, MENA, Al Futtaim Group
10.40 LEADERSHIP DEVELOPMENT – Keynote Case Study
‘Make’ Your Emirati Leaders: Developing Nationals To Lead The National Growth
With Dubai Expo 2020 and businesses thriving, the role of National leadership is absolutely crucial to
inspiring the workforce and leading change. High potential Emirati talent should be front and centre in
executing business plans. The session discusses the importance of having National leaders in the corporate
world and sharing strategies for developing and nurturing your potential leaders. The case study will show
why leadership development is significant in retaining and developing top potential Emirati talent.
11.10 The Emirati Majlis – A Structured Networking And Refreshment Session
This unique facilitated session will give you the opportunity to meet your Emiratisation peers and exchange
practices and insights. Bring a lot of business cards!
11.45 EMPLOYER BRANDING – Case Study
Become An Employer of Choice For Nationals: Effective Strategies To Attracting Nationals And Promoting
Your Employee Value Proposition
Your employer brand can make or break the success of recruiting and retaining top Emirati talent.
Companies need to communicate and promote themselves among the National community to maximise
their reach to their target market. Identifying the priorities of Emiratis and how to best communicate with
them is crucial to building a strong brand. This case study will share how your company can stand out in an
increasingly competitive employer market through effective branding.
12.15 The Emiratisation Task Force - Interactive Roundtable Discussions
This interactive session divides the audience into 3-4 groups, each representing a hot topic ranging from
retaining and engaging with Emiratis to total rewards optimisation. Delegates are given the opportunity to
vote on what topics to be discussed. Each roundtable is tasked to come up with three practical strategies
related to their topic. Discussion will go on for 30 minutes and then each moderator will present his or her
table findings.
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Topics:
Building Innovative Total Rewards Packages
Retaining Emirati Employees
Integrating Emiratisation Into Corporate Culture
Engaging With Your Emirati Workforce
Attracting And Recruiting High Calibre Emiratis
12.55 Networking Break And Opportunity To Visit Tawdheef
13.25 EDUCATION AND EMIRATISATION – Keynote Panel Discussion
Building Strong Foundations: Discussing The Education Landscape of The UAE And Aligning It With Labour
Market Realities
 Aligning education systems with future demands of the 2020 workforce competencies to sustain market
growth
 Vocational education: Investing in skill-based training to fast-track employment of high-school leavers
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Schools and primary education: Career guidance at an early age to educate Emirati students on available
career paths
How can corporates work with educational institutions to integrate Emirati students in real-life work
experiences?
Clare Woodcraft-Scott, Chief Executive Officer, Emirates Foundation
Prof. Mohamed Albaili, Deputy Vice Chancellor, Academic Affairs, UAE University
Hala M. Alturki, CEO, Themar Academy
Dr. Ayoub Kazim, Managing Director, Dubai Knowledge Village and Dubai International Academic City
14.05 ATTRACTION AND RECRUITMENT – Case Study
Attracting Nationals To Non-Traditional Careers In The Private Sector By Optimising Employee Value
Proposition
There are certain professions in the private sector that Nationals are not attracted to but contribute highly
to the GDP growth. Whether it’s the general perception towards these sectors or that Emiratis are simply
not drawn to them, companies need to understand the real reasons and make these less conventional
industries more appealing to UAE Nationals. The education system has been debated as a major influencer
in promoting these sectors. This session aims at uncovering how private companies can attract and recruit
Nationals in growing non-traditional sectors.
Maha Al Mansouri, Director, Emiratisation & Human Capital, Masdar
14.35 LINE MANAGERS BUY-IN
How Can Line Managers Create A Culture Of Employee Engagement To Drive Emiratisation Forward?
 How capable are line-managers in working with Emiratis? Examining the impact line managers have on
pushing the Nationalisation agenda
 Outlining the communication skills and knowledge expatriate managers need to successfully manage
National talent
 How can managers motivate National talent and help with integration into the corporate work environment
Fareda Abdullah, VP of Human Capital & Corporate Communications, Majid Al Futtaim Group
15.00 Closing Remarks From The Chair And Beginning of Lunch
Day Two
Wednesday, 4th February 2015
08.30 Registration And Morning Coffee
08.55 Opening Remarks From The Chair
09.00 EMIRATISATION: A BUSINESS PRIORITY – Case Study
Not Just An HR Initiative: Driving Emiratisation From The Top To Embed It Into Business Culture
 Aligning Emiratisation with your business ambitions and making all units and managers accountable for
meeting objectives
 Effectively communicating your Emiratisation strategy to get buy in from the top
 Increasing cultural awareness across the organisation to improve integration of your Emiratisation strategy
09.30 STRATEGIC LEARNING AND DEVELOPMENT
Always In Sync: Developing Organisational Capabilities With Nationalisation In Mind
 Why should raising the level of National capability be part of the business strategic plan and how can this be
executed?
 Incorporating Nationalisation objectives into your L&D programme to develop high calibre Nationals
 Aligning National talent with the strategic skills your business requires
Ahmed El Zoghby, VP & Chief Human Resources Officer, Middle East & Africa, PepsiCo
10.00 EMIRATISATION PERCEPTIONS – Panel Discussion
Challenging Traditional Mindsets: Discussing Perception Towards Emiratisation And The Need To Adapt
And Change
 Understanding the mindsets of both the UAE National and job seeker to effectively manage expectations
 How can organisations work with families, universities, community and NGOs to engage in an environment
that fosters National talent?
 Are employers still seeing Emiratisation as a quota? Is ghost Emiratisation still being adopted? – Discussing
the employer’s perception and the need for change
Dr. Naji Al-Mahdi, Executive Director, National Institute for Vocational Education
Essa Al Mulla, Executive Director, Emirates National Development Programme
Fareda Abdullah, Head of Human Resource, Majid Al Futtaim Group
10.40 Morning Coffee Break And Opportunity To Visit Tawdheef
11.10 ENGAGEMENT: The Art of Engaging Emirati Talent
Driving A High Business Performance Culture Through Employee Engagement
 How engaging with Emiratis improves business results for your organisation
 Making Nationals feel part of the business culture from day 1: Creating a work environment that fosters
employee excellence
 Engagement and leadership: Leaders establishing a two way dialogue with Emirati employees to ensure
engagement and retention
 Should Emartis have their own engagement programme?
Hessa Al Ghurair, Head of Human Resources, Tanfeeth
11.40 MANAGING TALENT – Case Study
High Potentials + Career Paths: The Answers To Managing Emirati Talent For Improved Engagement And
Retention
There are many strategies to improving engagement and retention but when it comes to Emiratisation,
career development and identifying high potentials are key ingredients. Along with selecting and grooming
your Emirati HIPOs to become future leaders, investing in career development plans are two strategic
priorities for boosting Emiratisation. This session will demonstrate how a leading company is managing
National talent by leveraging their HIPOS and career development plans to retain Emiratis.
12.10 RETENTION – Panel Discussion
Retention Strategies That Foster Development For And Loyalty From UAE Nationals
 Leveraging what the private sector can offer to retain Nationals
 L&D and career advancement opportunities are key to retaining Emiratis – how to integrate them into your
retention strategy?
 How can pre-scheduled “save” conversations with your top Emirati talent reduce turnover rate?
 Does your management communicate and recognise Emirati employees? Highlighting the importance of
building dialogue as key ingredients to the retention process
Serap Zel, Human Resources Director, Maersk
Nadia Ali Al Mehairi, Director of Guidance Department, UAE Ministry of Labour
12.50 Networking Break And Opportunity To Visit Tawdheef
13.20 TOTAL REWARDS – Case Study
It’s Not Always The Money: Designing A Total Rewards Strategy That Attracts And Retains Top Emirati
Talent
Other than pay and financial rewards, there are numerous other influencers implemented to attract, retain
and engage with UAE nationals – what are they and how are they adopted? This case study will look at
unveiling how C&B drives Emiratisation in the private sector. From crafting innovative benefit packages to
aligning total rewards programmes with retention schemes and wider business objectives, this session will
share real-life experiences from one of the top private organisations in the Nation.
Dr. Pon Mohaideen Pitchai, Director - OD and Rewards, Dubai Properties Group
13.50 COACHING AND MENTORING – Case Study
Coaching And Mentoring To Cultivate A Sustainable Pipeline Of Emirati Talent
 The business of managing people: Coaching Emirati talent to drive organisational success – how?
 Embedding a coaching culture into your Emiratisation programmes
 Successful Mentor / Mentee relationship: Investing in quality mentoring to provide Nationals with longterm personal development
14.20 Closing Remarks From The Chair And Beginning of Lunch
Event at a Glance
Time
AM
PM
2 February 2015
3 February 2015
4 February 2015
Emiratisation Summit
Emiratisation Summit
Emirati Youth Forum
Emiratisation Masterclass
Tawdheef
Unpublished Early Bird Prices
Packages
Unpublished Super
Early Bird
Entire Event – Summit, Emirati
Youth Form & Masterclass
$3,099
Summit & Youth Forum
$2,499
Summit Only
$999
Masterclass Only
$699