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The International Food, Drinks and Food Service Exhibition
Boosting the food and drinks industry
Distribution and Food Service
MEXICO CITY
26-28 May 2015
Centro Banamex
www.alimentaria-mexico.com
Professional, international, innovative, high profile and
profitable: that’s Alimentaria Mexico, the biggest international
food and drink exhibition in Mexico which encompasses
the whole range of food products and equipment for food
preparation, conservation and presentation for the restaurant and
catering industry.
The industry’s meeting point, a melting pot of the latest trends
and the sector’s internationalization, Alimentaria Mexico
is attended by professional buyers from the distribution,
foodservice and general industry sectors in search of new
products and suppliers both nationally and internationally.
A must for the whole food and
drink industry
As it is being held at the same time as TecnoAlimentos Expo,
Alimentaria Mexico offers a complete overview of the entire food
industry, from processing machinery and technology through to the
end product.
www.expotecnoalimentos.com
Mexico is an outstanding export platform offering major business
opportunities for the food industry.
It is forecast that between 2013 and 2017 imports of food and drink
products will grow by 23% and exports by 26%. Consumption could
increase by more than 20% during this period according to the
Business Monitor.
Its main competitive advantages are:
• Its privileged strategic geographical location.
• Size (116 million inhabitants) and population age (young).
• Open to the outside world with an extensive network of
international treaties.
• Political and economic stability.
• High sectorial importance of the tourism and hospitality industry.
• Mexico’s traditional cuisine has been given Intangible World
Cultural Heritage status.
The strengths of Alimentaria México
INTERNATIONALISM &
FOOD SERVICE
DYNAMIC EXPERIENCES
BUSINESS
In Mexico, Food Service is an
Alimentaria Mexico is a business
Alimentaria Mexico brings together
extremely large sector which is
hub and a forum for discussions,
agents from the Distribution and
constantly expanding and has
exchanging information and
Food Service sectors in Mexico,
excellent growth prospects.
discovering the latest trends.
some Latin American countries and
With more than 428,000
New consumer habits, nutrition and
other regions.
establishments, the restaurant
health are all key elements of the
industry is the driving force of the
show’s agenda.
Central America, North America,
Its international scope and the
national economy.
hosted buyer programmes it
organises – including business
meetings and matchmaking – give
the show an added value that sets
it apart.
In 2013, its turnover grew by 3.5%.
Who visits
Alimentaria México?
The trade show
in figures
10.744
9 out of every 10 visitors have a say in purchasing decisions of
10.422
their organizations.
322
They include importers, distributors, specialist stores, department
stores, self-service establishments, members’ clubs, hypermarkets,
supermarkets, wineries, wholesalers, supply centres, distributors,
Trade professionals
National
International
fast food outlets, institutional restaurants, food trucks, airlines, hotel
chains, catering companies and the food industry in general.
Region of origin
31 Mexican states:
Including Mexico DF, State of Mexico,
Puebla, Hidalgo and Morelos.
The trade professionals who visit the show work in the
following areas:
Food and drink distribution: 37%
Food Service: 33%
Manufacturers of food and drink products:
21%
Institutions: 8%
32 countries:
Primarily the USA, Guatemala, Peru,
Honduras and Colombia.
The products that attract the most interest from visitors to Alimentaria Mexico are patisserie, meat, drinks,
dairy products, frozen foods, oils and gourmet products.
The target areas of Alimentaria 2015
Mexico:
State of Mexico, Federal District, Baja California,
Nuevo León, Sonora, Jalisco, Veracruz, Quintana Roo, guerrero
International:
uSa, Canada, Central america (Honduras, guatemala),
Latin america (Colombia, Chile, Peru).
Alimentaria Mexico is characterized by the high calibre of its visitors.
at its last edition, the show played host, amongst many others, to VIP buyers from aL SÚPer, CaSa LeY,
COMerCIaL MeXICaNa, HOTeL FOur SeaSONS MeXICO, PaNaMerICaNa aBarrOTera, WaLMarT
IN MeXICO, HOTeL HILTON, La CaSTeLLaNa, PeMeX, HIPOdrOMO de LaS aMerICaS, La eurOPea,
reSTauraNTeS TOKS, CHedrauI, SaNBOrNS, HOTeL HYaTT regeNCY, COMerCIaL PaSaNI, HOTeLeS
CaMINO reaL, gruPO MeLIa, SuSHI ITTO, gruPO PaPa BILLS, HaCIeNda de LOS MOraLeS, aLSea,
aMBrOSIa, CINePOLIS, gruPO NOVeLda, PaLaCIO de HIerrO, COMerCIaLIZadOra MeXPOrT, COMerCIaL
HISPaNa, rÍO NaLÓN, La NegrITa and La CaSTeLLaNa.
Exhibitors at
Alimentaria Mexico
Figures for 2014
205
With the common denominator of internationalism, the
94
111
exhibitors at the show specialize in the preparation,
conservation and presentation of food for the restaurant
Exhibitors
National
International
sector and come to the show in search of distributors,
importers, retailers, restaurateurs, industrial canteens and
the hospitality sector.
Region of origin
21 countries:
Why exhibit?
To achieve major benefits in just 3 days:
• To increase your export opportunities
• To check out the state of the market
• To make new contacts
• To cement customers’ loyalty
• To share knowledge and experience
• To get access to high-calibre trade professionals with
decision-making capacity
• To promote and launch products
• To increase sales
• To raise the brand’s profile in the areas set aside for activities
Mexico, Spain, Chile, USA, Thailand, Brazil,
Italy, Turkey, Argentina, South Korea, China,
Greece, Indonesia, Portugal, Poland,
Japan, Canada, Taiwan, India, Malaysia
and El Salvador.
How exhibitors view Alimentaria Mexico:
“
“Alimentaria has all the sector
experts and helps companies to
strengthen their target market. It
helps us to make contacts and
establish relations that represent
future business opportunities. It’s
an event that we would strongly
recommend to exhibitors and
visitors looking for innovative
products with which to enhance
their restaurants, specialist stores
or product ranges”.
Estefanía Peña
Sgarzi Messico
“
“At Alimentaria Mexico I had a
very interesting meeting with the
F&B sector: such as companies
which develop food processing
technologies, specialist journalists
and a large number of
professional chefs who are
recognised opinion leaders in
our sector”.
Elsie Méndez
Director of Sabores
de México
“
“Alimentaria Mexico is the only
forum where year after year we
can find the top international
products. The range of products
showcased in this space is
quite amazing”.
Karla Fernández
Restaurant owner
The quest to generate
added-value experiencies
As well as offering the most comprehensive platform for the food, drink and restaurant industry,
Alimentaria Mexico also generates added-value experiences for all the trade professionals taking
part in the show.
GASTRONOMIC VILLAGES
A major meeting place for experts in national and international gastronomy. A place where companies
offer gastronomic experiences and showcase the very best of their products.
TASTING ZONE
A sensorial area for learning about and tasting wines, spirits, beers and mineral water, led by some
of the country’s top sommeliers.
MEDIA SET SPACE
Addressing some of the most topical issues aimed at the Foodservice and Distribution
sectors: presentations, seminars, the latest trends, etc.
BUSINESS MEETINGS AREA
The space for hosting meetings between Distribution and Foodservice
professionals and exhibitors.
Options for exhibitors
Modular stand/full package:
Available in units starting from 3m x 3m (9 sq. m)
Space only:
Available from 18 sq. m with increments of 9 sq. m.
Sponsorship of the Gastronomic Village
A unique space where your company will get great exposure and can show our trade visitors all the benefits, quality
and flavour of its products; a space where your brand will be showcased before a market with great potential,
especially Food Service.
A culinary demonstration zone equipped with everything you need to prepare and demonstrate your food products.
If you’re already an exhibitor, take part in our business meetings.
Find out more about other options for sponsorship, advertising and
participation in other activities.
Contact your sales executives for more information.
Sales and information
México, Central America and the Caribbean:
E.J. Krause de México
Insurgentes Sur 664 - 4o. piso, Col. del Valle
03100 México, D.F.
Tel.: (52-55) 1087-1650
Fax: (52-55) 5523-8276
Claudia Valdés
Ext. 1144
[email protected]
Oscar Sánchez
Ext. 1136
[email protected]
USA and Canada:
E.J. Krause & Associates Inc.
6430 Rock Spring Drive, Suite 200
Bethesda, MD 20817
Tel: (301) 493-5500 Ext. 3306
Fax: (301) 493-5705
James Cross
[email protected]
Europe, Africa, Middle East, Oceania and
South America:
Alimentaria Exhibitions, S.L.U.
Avda. Reina Maria Cristina, S/N
08004 Barcelona, España
Spain:
Tel: (+34) 93 553 10 83
[email protected]
Tel: (+34) 93 452 07 26
[email protected]
International:
Tel: (+34) 93 567 96 91
[email protected]