MYSTERY SHOPPING PROVIDERS ASSOCIATION
MYSTERY SHOPPING WORKSHOP
operational excellencle in mystery shopping - india mid february 2015
VENUE: DELHI
Myster y Shopping Providers Association (MSPA), the professional Association of Myster y
Shopping ser vice providers has been instrumental in creating awareness of best practices,
ethics/guidelines and improving the acceptance, per formance, reputation and use of Myster y
Shopping globally. As par t of these initiatives, the Asia Pacific chapter of the MSPA (MSPA-AP)
regularly organizes workshops across Asia-Pacific and has already covered Shanghai, Kuala
Lumpur, Mumbai, Manila, Singapore and Sydney in the last few years.
The workshop would aim to share global best practices; techniques practiced worldwide,
technology employed in the Industr y, etc. with the local entrepreneurs and practitioners from
the Myster y Shopping Industr y in India.
The workshop will not only provide an excellent oppor tunity to meet fellow practitioners and
be a par t of various interactive sessions but also gain global knowledge of this niche Industr y.
The workshop will be hosted by persons with excellent business experience and exposure of
Industr y at International levels.
TAKE ADVANTAGE OF THE EXPERIENCE AND KNOWLEDGE OF THE WORKSHOP HOST
SPONSOR
MYSTERY SHOPPING PROVIDERS ASSOCIATION
MYSTERY SHOPPING WORKSHOP
operational excellencle in mystery shopping - india mid february 2015
This MYSTERY SHOPPING Workshop on ‘OPER ATIONAL E XCELLENCE IN
MYSTERY SHOPPING’ will be hosted by Af tab Anwar, a guru in the field of
Myster y Shopping. He founded the A sia Pacific chapter in 2004 and has
since been actively involved in the grow th of this industr y in the region,
Af tab is former Chairperson of the MSPA Global Board. He is presently the
Director of Professional Development of MSPA A sia Pacific. Along with this
Af tab is the CEO of his own ver y successful Myster y Shopping business, with
his vast experience and exposure of Myster y Shopping Industr y he will be
here to share his knowledge with you all.
THE WORKSHOP IS AIMED AT OPER ATIONAL STAFF WITHIN MYSTERY SHOPPING
COMPANIES SUCH AS:
• Marketers
• Schedulers
• Recruiters
• Managers
• Quality Controllers
• Myster y Shopping Users [Clients]
• Research Company Executives…
Even those who want to star t Myster y Shopping as a new business
TOPICS WILL INCLUDE: MYSTERY SHOPPING - EVOLUTION, DEVELOPMENT AND ETHICS
• Shoppers – recruiting, screening, training and monitoring
• Program design – questionnaires, scoring and implementation
• Format/questionnaire design • Sampling Methods • Data Presentation
• Quality control – best practices in delivering consistent high quality results
• Working under Guidelines • Pricing • Marketing the program and your company
• Sales – Selling Myster y Shopping • Pricing – How to charge a higher fee
• International – International business Management.
The workshop fee structure is:
Early Bird Special Rate valid till 23rd January 2015
• First participant
• Additional Participant from same Company
Rs. 7500.00
Rs 6000.00
Regular Rate from 24th January – 15th February 2015
• First participant
• Additional Participant from same company
Rs. 8500.00
Rs. 7000.00
T he for mat of del i ver y by the Speaker s shall be pr e s ent ation of c as e s tudie s , exper t kno w -ho w, pr oblem analy sis
and is sue s that w ill be shar ed w ith p ar ticip ant s of the w or k shop. T her e w ill al s o be w onder f ul opp or tunitie s for
gr oup dis cus sions and w or kgr oups .
Event Date 18 th Febr uar y 2 015 and venue w ould be announced shor tly. To s ecur e your s eat and for any quer y
pleas e cont ac t: Ms . A nu Meht a Mob: +91 9 8110 8 3 3 21 | Mail: msp a-ap @ my s ter y shop.or g
SPONSOR