MYSTERY SHOPPING PROVIDERS ASSOCIATION MYSTERY SHOPPING WORKSHOP operational excellencle in mystery shopping - india mid february 2015 VENUE: DELHI Myster y Shopping Providers Association (MSPA), the professional Association of Myster y Shopping ser vice providers has been instrumental in creating awareness of best practices, ethics/guidelines and improving the acceptance, per formance, reputation and use of Myster y Shopping globally. As par t of these initiatives, the Asia Pacific chapter of the MSPA (MSPA-AP) regularly organizes workshops across Asia-Pacific and has already covered Shanghai, Kuala Lumpur, Mumbai, Manila, Singapore and Sydney in the last few years. The workshop would aim to share global best practices; techniques practiced worldwide, technology employed in the Industr y, etc. with the local entrepreneurs and practitioners from the Myster y Shopping Industr y in India. The workshop will not only provide an excellent oppor tunity to meet fellow practitioners and be a par t of various interactive sessions but also gain global knowledge of this niche Industr y. The workshop will be hosted by persons with excellent business experience and exposure of Industr y at International levels. TAKE ADVANTAGE OF THE EXPERIENCE AND KNOWLEDGE OF THE WORKSHOP HOST SPONSOR MYSTERY SHOPPING PROVIDERS ASSOCIATION MYSTERY SHOPPING WORKSHOP operational excellencle in mystery shopping - india mid february 2015 This MYSTERY SHOPPING Workshop on ‘OPER ATIONAL E XCELLENCE IN MYSTERY SHOPPING’ will be hosted by Af tab Anwar, a guru in the field of Myster y Shopping. He founded the A sia Pacific chapter in 2004 and has since been actively involved in the grow th of this industr y in the region, Af tab is former Chairperson of the MSPA Global Board. He is presently the Director of Professional Development of MSPA A sia Pacific. Along with this Af tab is the CEO of his own ver y successful Myster y Shopping business, with his vast experience and exposure of Myster y Shopping Industr y he will be here to share his knowledge with you all. THE WORKSHOP IS AIMED AT OPER ATIONAL STAFF WITHIN MYSTERY SHOPPING COMPANIES SUCH AS: • Marketers • Schedulers • Recruiters • Managers • Quality Controllers • Myster y Shopping Users [Clients] • Research Company Executives… Even those who want to star t Myster y Shopping as a new business TOPICS WILL INCLUDE: MYSTERY SHOPPING - EVOLUTION, DEVELOPMENT AND ETHICS • Shoppers – recruiting, screening, training and monitoring • Program design – questionnaires, scoring and implementation • Format/questionnaire design • Sampling Methods • Data Presentation • Quality control – best practices in delivering consistent high quality results • Working under Guidelines • Pricing • Marketing the program and your company • Sales – Selling Myster y Shopping • Pricing – How to charge a higher fee • International – International business Management. The workshop fee structure is: Early Bird Special Rate valid till 23rd January 2015 • First participant • Additional Participant from same Company Rs. 7500.00 Rs 6000.00 Regular Rate from 24th January – 15th February 2015 • First participant • Additional Participant from same company Rs. 8500.00 Rs. 7000.00 T he for mat of del i ver y by the Speaker s shall be pr e s ent ation of c as e s tudie s , exper t kno w -ho w, pr oblem analy sis and is sue s that w ill be shar ed w ith p ar ticip ant s of the w or k shop. T her e w ill al s o be w onder f ul opp or tunitie s for gr oup dis cus sions and w or kgr oups . Event Date 18 th Febr uar y 2 015 and venue w ould be announced shor tly. To s ecur e your s eat and for any quer y pleas e cont ac t: Ms . A nu Meht a Mob: +91 9 8110 8 3 3 21 | Mail: msp a-ap @ my s ter y shop.or g SPONSOR
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