Marketing Plan 2015 Celebrating 36+ years As An Association! Mission Statement To educate consumers, return value to manufacturers, increase sales for retailers, give back to the community and provide fellowship for our industry. Participating Retailers Giving Back To Our Community The Frozen and Refrigerated Food Council of NC has a strong tradition of giving back to the community. Through your generosity, we are able to partner with several organizations. These donations are a direct result of our many events throughout the year. The Frozen and Refrigerated Food Council of North Carolina proudly supports and is a member of the National Frozen and Refrigerated Foods Association. Steve Kravitz Steve Kravitz Category Manager Refrigerated Chuck Munn Senior Director NonPerishable Merchandising Mike Sigurdson Category Manager Frozen To our Valued Vendor and Broker Community: As supporting retailers of the Frozen & Refrigerated Food Council of North Carolina, we participate with all in-store events and organizational programs and conferences. Our stores have realized great sales results and professional cooperation from all of the manufacturer and broker members. We have also seen the NC Council marketing events bring much success to the manufacturers in all of our stores in and out of the North Carolina market. The NC Council works very closely with both the Southeastern Frozen & Refrigerated Foods Conference and the National Frozen & Refrigerated Foods Association. We encourage and invite all frozen and refrigerated manufacturers/brands to be members of the NC Council and participate in its’ marketing events. The return on investment shows great value. Dave Bloomquist Dave Bloomquist Category Manager Frozen Laura Stone Category Manager Dairy If there is a manufacturer who is not currently a member or participating in any of the events, please feel free to contact anyone of us and we will assist in any way. We thank you for your continued work and support and we look forward to working with the FRFCNC in the years ahead. James Messer VP Merchandising 2015 Marketing Package Membership Levels Gold Level Benefits $36,000 Purchase an annual marketing package and save on our exciting events! 3 yearly marketing events . . . March, June/July, Holiday event Council Membership . . . . . Unlimited employee memberships Gold SEAFRFC Sponsorship . . . . 3 registrations and 3 events McKenney Classic Annual Event Silver Level Benefits $26,000 2 yearly marketing events . . . Choice of either March or June/July event and Holiday event Council Membership . . . . . Unlimited employee memberships Silver SEAFRFC Sponsorship . . . . 2 registrations and 2 events McKenney Classic Annual Event Bronze Level Benefits $16,000 1 yearly marketing event . . . Choice of either March, June/July event or Holiday event Council Membership . . . . . 3 employee memberships Bronze SEAFRFC Sponsorship . . . . 1 registration and 1 event McKenney Classic Annual Event Basic Council Membership Annual Council membership fees are $295 per company ( 2 employees, $50 per person thereafter) Key Program Elements Strong Media/ Radio/FB/Twitter/Website Campaigns Electronic Flysheets Brand Recognition for Participating Brands Digital Coupons, Recipes, Consumer Giveaways/ Sweepstakes Exposure with 6 Retailers 2015 Program Events March Frozen Food Month June/July Event Holiday Event (November-December) Questions Contact Karen Griffin [email protected] 803/327-3078 Joe D’Alberto [email protected] 704/227-7447 2015 Events  Renew Council Membership  Purchase Marketing Package  Sign Up for March Frozen Food Month Event  RSVP for Council/Retailer Hosted Meeting  Register for NFRA Retail Executive Conference Tempe, AZ April 13-15th  Register for SEAFRFC Hilton Head Island, SC April 29-May 2nd  Book Retailer Meetings for SEAFRFC  Sign Up for June Dairy/July Ice Cream Month Event  RSVP for Retailer Hosted Council Meeting  Sign Up for Holiday Event (Nov-Dec)  Register for McKenney Golf Classic Peninsula Club, Cornelius, NC September 14th  Register for NFRA Convention Dallas, TX October 10-13th  RSVP for Annual Council Holiday Luncheon In fond remembrance of William K. McKenney, This annual event provides scholarships for Two UNCC students