Media Kit 2015 #1 Source of information for and about men. general CONTACTS Ronan Gardiner Vice President, Publisher (212) 808-1429 [email protected] Eric Hunter Associate Publisher, Integrated Marketing (212) 573-0352 [email protected] Chris Peel National Advertising Director (212) 808-1716 [email protected] Cory rotkel National Digital Ad Director (212) 573-0326 [email protected] Ayelet London Magazine Production Manager (212) 808-1485 [email protected] Karen Ferber Advertising Finance Manager (212) 297-1513 [email protected] New York Ronan Gardiner 733 Third Avenue, 10th Floor New York, New York 10017 Tel (212) 808-1429 Fax (212) 949-9455 [email protected] Chicago Colleen McGee Rodale Inc. 65 East Wacker Place, Suite 1101 Chicago, Illinois 60601 Tel (312) 726-0365 Fax (312) 726-8185 [email protected] Bridget McGuire Rodale Inc. 65 East Wacker Place, Suite 1101 Chicago, Illinois 60601 Tel (312) 696-4119 Fax (312) 726-8185 [email protected] Dallas Craig Weinbrenner Jameson Weinbrenner Company 13140 Coit Rd. Suite 300 Dallas, Texas 75240 Tel (972) 669-1663 Fax (972) 783-1718 [email protected] Detroit Mary Meyers Rodale Inc. 3250 West Big Beaver Road, Suite 233 Troy, MI 48084 Tel (248) 637-1353 Fax (248) 637-6669 [email protected] Los Angeles Richard Keech Rodale Inc. 880 Apollo St., Suite 239 El Segundo, California 90245 Tel (310) 615-4567 Fax (310) 615-0867 [email protected] San Francisco Andrew Kramer Kramer Media 1700 Montgomery Street, Suite 130 San Francisco, California 94111 Tel (415) 439-4601 Fax (415) 956-8380 [email protected] Northeast John Kearon 733 Third Avenue, 10th Floor New York, New York 10017 Tel (212) 808-1448 Fax (212) 949-9455 [email protected] Southeast John Peasley Peasley & Partners 1095 Chasewood Trail Alpharetta, Georgia 30005 Tel (770) 664-5342 Fax (770) 664-1328 [email protected] Canada Brian Fields Tel (416) 368-6800 ext. 121 Fax (416) 368-6806 [email protected] Italy Angelo Careddu Oberon Media Via Andegari, 18 20121 Milano, Italy Tel +39 02 87 45 43 Fax +39 02 87 64 58 [email protected] France Fabio Lancellotti Def & Communications 48, Boulevard Jean Jaurès 92110 Clichy, Paris, France Tel +331 47307180 Fax +331 47300189 [email protected] PR Nora Garrity Senior Director of Communications Tel (212) 808-1676 Fax (212) 573-0546 [email protected] Mission Statement Men’s Health is the #1 source of information for and about men. It’s the brand for active, successful, professional men who want greater control over their physical, mental and emotional lives. We give men the tools they need to make their lives better through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features and more. With 41 editions worldwide, Men’s Health is the world’s largest men’s magazine. A powerhouse brand that moves minds and moves products advertising 2015 RATES ADVERTISING Men’s Health is the #1 source of information for and about men. We give men the tools they need to make their lives better. With 41 editions worldwide, Men’s Health is the world’s largest men’s magazine brand. Run of Book Page$226,645 ⅔ Page $176,785 ½ Page$140,520 ⅓ Page$97,460 Covers 2nd Cover 3rd Cover 4th Cover $271,975 $262,910 $296,905 NOTE: All rates gross Billing Information Bills are rendered on the on-sale date of issue, to be paid net 30 days. At the discretion of the Publisher, new advertisers may be required to provide acceptable credit references or cash with an order. Rate Base: 1,800,000 For more information, please contact Ronan Gardiner at [email protected] or 212.808.1429 or your Men’s Health sales representative. ADVERTISING across all categories Advertising Category Breakdown January—October: 2014 5% 12% direct response ADVERTISING 1% travel apparel + accesories 3% technology 11% entertainment 6% automotive + accesories 5% jewelry + Watches 18% 13% 4% toiletries/grooming footwear food/ beverages 4% retail 17% drugs/medical 1% business/financial Source: Jan-October 2014 PIB Production SCHEDULE 2015 Men’s Health Advertising Production Schedule ADVERTISING TABLET & IPHONE ON-SALE PRINT AD CLOSE PRINT AD MATERIALS DIGITAL EDITION opt-out/Enhanced ad confirmation PRINT INSERTS DUE JAN/FEB 2015 10/29/14 11/5/14 11/5/14 11/14/14 12/16/14 12/23/14 MAR ‘15 12/15/14 12/19/14 12/24/14 12/29/14 2/3/15 2/10/15 APR ‘15 1/21/15 1/28/15 1/28/15 2/6/15 3/10/15 3/17/15 MAY ‘15 2/25/15 3/4/15 3/4/15 3/13/15 4/14/15 4/21/15 JUNE ‘15 4/1/15 4/8/15 4/8/15 4/17/15 5/19/15 5/26/15 JUL/AUG ‘15 5/6/15 5/13/15 5/13/15 5/22/15 6/23/15 6/30/15 SEPT ‘15 6/17/15 6/24/15 6/24/15 7/2/15 8/4/15 8/11/15 OCT ‘15 7/22/15 7/29/15 7/29/15 8/7/15 9/8/15 9/15/15 NOV ‘15 8/26/15 9/2/15 9/2/15 9/11/15 10/13/15 10/20/15 DEC ‘15 9/30/15 10/7/15 10/7/15 10/16/15 11/17/15 11/24/15 JAN/FEB ‘16 11/4/15 11/11/15 11/11/15 11/20/15 12/22/15 12/29/15 ISSUE * This issue may be available in home and/or on newsstand 1-2 weeks prior to the on-sale date. PRINT ON-SALE* Production Specs 2015 Men’s Health Advertising Specs PRINT Magazine trim size is 8” x 10⅞”. Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter. Standard Size Advertisements Live Area Trim Bleed Full Page7.5” x 10.375”8” x 10.875”8.25” x 11.125” Spread15.5” x 10.375”16” x 10.875”16.5” x 11.125” ½ Page Horizontal Spread15.5” x 4.75”16” x 5.25”16.5” x 5.5” ½ Page Horizontal7.5” x 4.75”8” x 5.25”8.25” x 5.5” ½ Page Vertical3.375” x 10.375”3.875” x 10.875”4.125” x 11.125” ⅔ Page Vertical4.5” x 10.375”5” x 10.875”5.25” x 11.125” ⅓ Page Vertical2.25” x 10.375”2.75” x 10.875”3” x 11.125” ⅓ Page Square3.875” x 3.875”4.375” x 4.375”4.625” x 4.625” Material Requirements Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. E-mailing files is not acceptable. Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles). Hard Copy Proofs Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance. Production Specs/ Due Dates For all ad specifications and material due dates contact: Robin Rothrock (610) 967-8003 [email protected] Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284 Production Specs 2015 Men’s Health Advertising Specs PRINT Standard Size Advertisements Live Area Trim Bleed Outside/Inside Cover Gate Leaf 6.875” x 10.375”7.375” x 10.875”7.625” x 11.125” C2 with Gate (anchor page)7.25” x 10.375”7.75” x 10.875”8” x 11.125” Color Bar/ROB, page 1 (supplied by Publisher) .625 before trimming.5 after trimming Pages Final Trim 4-Page Body Gate pages 1 & 4 (anchor) 7.75” X 10.875” pages 2 & 3 (gateleaf) 7.375” X 10.875” Material Requirements Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. E-mailing files is not acceptable. Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles). Hard Copy Proofs Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance. Production Specs/ Due Dates For all ad specifications and material due dates contact: Ayelet London (212) 808-1485 [email protected] Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284 Supplied Insert specs 1/8" HEAD TRIM MAGAZINE TRIM SIZE: 8" X 10 7/8" FURNISHED SIZE: 8 1/4" X 11 1/8" Page Size (without trims): 8" X 10 7/8" Final Furnished Size (including trims): 8 1/4" X 11 1/8" Minimum Stock Weight: 60 # Binding: Perfect. Jogs to the foot Please keep live area 1/4" from head/foot/gutter/face 1/8" FACE TRIM 1/8" GRIND OFF Maximum: Please contact production 1/8" FOOT TRIM Bluelines reflecting final spec, creative and instructions Ayelet London Rodale Inc. 733 Third Avenue New York, NY 10017 Tel (212) 808-1485 Fax (212) 573-9928 [email protected] Shipping Instructions Bart Gende Quad/Graphics N61 W23044 Harry’s Way Sussex, WI 53089-2827 Tel (414) 566-2100 Packaging Requirements Skid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading. Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid • Total number of pieces and the number of impressions for roll stock and/or fanfold • Description of piece • Key code • Title and issue of magazine Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2100, and include the issue job number. 2015 Quad Job Numbers: Jan/Feb 2015 B400W80 March B503U20 April B503U30 May B503U40 June B503U50 July/August B503U60 September B503U70 October B503U80 November B503U90 December B503UA0 Jan/Feb 2016 B503UC0 1/8" GRIND OFF Reply Card specs Minimum Size: 4" face to backbone Maximum Size: Trim size If not full size (not having a head or face trim taken), then the max size would be 1/4" short of final trim. Contact production with specific sizes. Grind-off and Foot: 1/8" Perf: 1/2" from binding edge Binding: Perfect. Jogs to the foot Please keep live area 1/4" from trim. Minimum Weight: 7 pt. card stock Maximum Weight: 12 pt. card stock Business Reply Cards must meet postal specifications. 1/8" FOOT TRIM Bluelines reflecting final spec, creative and instructions Ayelet London Rodale Inc. 733 Third Avenue New York, NY 10017 Tel (212) 808-1485 Fax (212) 573-9928 [email protected] Shipping Instructions Bart Gende Quad/Graphics N61 W23044 Harry’s Way Sussex, WI 53089-2827 Tel (414) 566-2100 Packaging Requirements Skid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading. Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid • Total number of pieces and the number of impressions for roll stock and/or fanfold • Description of piece • Key code • Title and issue of magazine Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-22100, and include the issue job number. 2015 Quad Job Numbers: Jan/Feb 2015 B400W80 March B503U20 April B503U30 May B503U40 June B503U50 July/August B503U60 September B503U70 October B503U80 November B503U90 December B503UA0 Jan/Feb 2016 B503UC0 Tablet Production Specs 2015 Men’s Health Digital Production Specs 1. ENHANCED AD PAGES, ADVERTISER-SUPPLIED CREATIVE (If creative is supplied by client/agency, and the enhancements and final ad are produced by Rodale) Note: Enhanced ad pages for the iPad will automatically work on the iPad Mini with all functionality intact. INDESIGN and ART requirements • InDesign file: CS6 • InDesign Page Dimensions: 384x512 pixels (WxH, portrait only). NOTE: We use a half-size template. All PNGs placed in InDesign should be scaled to no more than 25%. Full page images must be 1536x2048. • Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB VIDEO: • Length: 30 seconds or less • h.264 encoded .mp4 file • 1024x768 (4:3 aspect ratio)* • 30 MB or smaller *If the original video was sized in 1920x1080 format, it should be center cut for the iPad (for 4:3 aspect ratio). AUDIO: • .mp3 file 2. ENHANCED AD PAGES, VENDOR-SUPPLIED CREATIVE (If enhanced ads are produced outside of Rodale) Note: Enhanced ad pages for the iPad will automatically work on the iPad Mini with all functionality intact. INDESIGN, ART, VIDEO and AUDIO requirements See #1, above. BUTTON and MSO naming convention: • Button names should use the following nomenclature: B0000p1_AdvertiserName_ad • MSO names should use the following nomenclature: M0000p1_AdvertiserName_ad Rodale’s Adobe DPS Output Requirements: • All source paths within the creative must be relative (versus absolute) where applicable. • All Folio components, specifically the InDesign file, all constituent enhancement assets(images, videos, etc.) and any accompanying HTML5/CSS3 must be provided via AdShuttle (preferred), Dropbox, FTP, or other file sharing services. • Prior to delivery the enhanced Folio MUST be tested within an Adobe CS6 DPS environment, as well as on the Adobe Content Viewer on the iPad. 3. DESIGNED-FOR-TABLET STATIC CREATIVE Advertisers have the option to provide tablet-specific versions of any full-page ad creative(s) already scheduled in print. •D imensions: Refer to the specific title’s print trim size guidelines (print specs available in Rodale online Media Kits). • Orientation: Portrait Only • File format: PDF/x1-a, 300 dpi 4. STATIC REPLICA OF ALREADY-SCHEDULED PRINT AD • Automatic: No action is required unless the advertiser wants to opt-out. DIGITAL iPhone Production Specs 2015 Men’s Health Digital Production Specs 1. ENHANCED AD PAGES, ADVERTISER-SUPPLIED CREATIVE (If creative is supplied by client/agency, and the enhancements and final ad are produced by Rodale) INDESIGN and ART requirements • InDesign file: CS6 •I nDesign Page Dimensions: iPhone 3, 4, 4s: 320x480 pixels (WxH, portrait only) iPhone 5, 5s, 6, 6 Plus: 320x568 pixels (WxH, portrait only). NOTE: We use a half-size template. All PNGs placed in InDesign should be scaled to no more than 50%. Full page images must be 640x960 (3, 4, 4s) and 640x1136 (5, 5s, 6, 6 Plus). • Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB VIDEO: • Length: 30 seconds or less • h.264 encoded .mp4 file • 30 MB or smaller AUDIO: • .mp3 file 2. ENHANCED AD PAGES, VENDOR-SUPPLIED CREATIVE (If enhanced ads are produced outside of Rodale) INDESIGN, ART, VIDEO and AUDIO requirements See #1, above. BUTTON and MSO naming convention: • Button names should use the following nomenclature: B0000p1_AdvertiserName_ad • MSO names should use the following nomenclature: M0000p1_AdvertiserName_ad Rodale’s Adobe DPS Output Requirements: •A ll source paths within the creative must be relative (versus absolute) where applicable. •A ll Folio components, specifically the InDesign file, all constituent enhancement assets(images, videos, etc.) and any accompanying HTML5/CSS3 must be provided via AdShuttle (preferred), Dropbox, FTP, or other file sharing services. • Prior to delivery the enhanced Folio MUST be tested within an Adobe CS6 DPS environment, as well as on the Adobe Content Viewer on the iPad. 3. DESIGNED-FOR-IPHONE STATIC CREATIVE • InDesign file: CS6 •I nDesign Page Dimensions: iPhone 3, 4, 4s: 320x480 pixels (WxH, portrait only) iPhone 5, 5s, 6, 6 Plus: 320x568 pixels (WxH, portrait only) NOTE: We use a half-size template. All PNGs placed in InDesign should be scaled to no more than 50%. Full page images must be 640x960 (3, 4, 4s) and 640x1136 (5, 5s, 6, 6 Plus). • Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB DIGITAL Key ADVERTISERS Print ADVERTISING Key ADVERTISERS Print ADVERTISING Spring print 2015 EDITORIAL JANUARY/FEBRUARY 2015: THE TRANSFORMATION ISSUE! NEW YEAR, NEW YOU! Our five-part, 34-page feature amps up your fitness routine, transforms your diet, reignites your relationship, and overhauls your wardrobe. THE EXPERT ADVENTURER In this story, we teach our adventure-seeking readers 25 essential skills they need to know. THE 2015 FAT WALLET PLAN Successful entrepreneurs and CEOs reveal the secrets that took them to the corner office—and all the way to the bank. BEST & WORST CITIES FOR MEN Where are men healthiest, happiest, and most satisfied? MARCH 2015: THE TRAVEL ISSUE/GUIDE TO STYLE 7 TRIPS THAT DEFINE A MAN’S LIFE We’ll dive into the transformative power of travel, and give our guys the perspective to make the most of each big trip. GUIDE TO STYLE: LOOK YOUR BEST Our popular flip-cover guide reveals the best new looks and the essential new products for men. MARRIAGE: THE FIRST YEAR Are married men happy? Our survey of 2,000+ men reveals all. THE ULTIMATE GUIDE TO PROTEIN APRIL 2015: THE MONEY ISSUE THE NEW RULES OF RICH We bust through the fog of financial advice to reveal clear principles and simple advice from the country’s top moneymen (and women!). THE AVERAGE GUY AND MONEY Readers show us their nest eggs, and we tap the experts for strategies they need to turn them into fortunes. Plus: Lessons from TED. JULY/AUGUST 2015: THE SUMMER TRAVEL ISSUE SHAPE UP YOUR SUMMER The key to your greatest summer ever is right here. BUILD YOUR SUMMER BODY Our fact- and fun-filled package helps readers seize their summers. 10 GREATEST GUY TRIPS EVER TRIATHLON SPECIAL SEPTEMBER 2015: THE SPEED ISSUE/GUIDE TO STYLE YOU, ONLY FASTER! This mind-body special helps modern man become faster at everything that’s important. ADVENTURE SPORTS CHALLENGE Here are 50 adventures every man must try, along with who should go, what you need, and what you’ll learn. THE MH SELF-ASSESSMENT Personal tests will span fitness, health, sex life, career competency, and sex appeal. FALL 2015 GUIDE TO STYLE: THE ICONS The most sophisticated and stylish celebrities join Men’s Health to reveal the must-haves for fall—and the best new looks for men—in our fall guide to classic style. OCTOBER 2015: THE HEROES ISSUE HEROES OF HEALTH AND FITNESS We salute our fighting forces as well as first responders, surgeons, scientists, teachers, and every day guys who excel when called to duty. NFL KICKOFF SPECIAL 8th ANNUAL DENIM GUIDE MH GLOBAL SURVEY: WHAT WOMEN REALLY WANT MH GUIDE TO MARCH MADNESS PULLOUT POSTER: CARS Here’s how to get the most out of what, where, and how you drive. MAY 2015: THE MENTORS ISSUE NOVEMBER 2015: THE READER ISSUE FOLLOW THE LEADER We tap the collective knowledge of 25 mentors, and distill the best life, relationship, and career advice they’ve ever given. THE 2nd ULTIMATE MEN’S HEALTH GUY SEARCH Our second-annual quest to find the reader who epitomizes the Men’s Health brand. 2nd ANNUAL FITNESS AWARDS BEST ABS IN AMERICA BELLY-OFF ALL STARS Readers will meet guys who lost 20, 30, 50, even 100 pounds by changing how they think about food, exercise, and life. YOUR PURSUIT OF LEISURE How a man spends his idle time can greatly affect his health, happiness, and brainpower. LUST, WHAT DRIVES YOU 100 BEST FOODS FOR MEN JUNE 2015: THE FOOD ISSUE EAT LIKE A MAN Our annual celebration of food! 11th ANNUAL GROOMING AWARDS This year’s crop of new products is guaranteed to help men look and feel their best … overnight. RAISE KIDS LIKE A MAN We’ll give guys the tools, tips, and strategies they need to be gold-star dads. PULLOUT POSTER: TOOLS The 20 tools every man must own—and how to use them. DECEMBER 2015: THE TECH and GEAR ISSUE! THE 13th ANNUAL TECH GUIDE Just in time for the holiday season— the best, hottest, and most useful tech gear available, tested and ranked by our staff. THE BIG DECISIONS We’ll simplify the big ones: Marriage, kids, health insurance, tattoos, new cars, and lottery numbers. MANLIEST RESTAURANTS IN AMERICA PULLOUT POSTER: WATCHES Men love watches. Here’s their guide to the best. Editorial is subject to change and at the sole discretion of the Men’s Health editors. AWide Range of Topics Editorial Category Breakdown January—September 2014 EDITORIAL 21% Fitness 3% 2% sports recreation/hobby Home + Auto 13% 2% self help/ relationships technology 7% 1% travel/ transportation 4% 20% entertainment/ celebrity general interest/ CULTURE beauty + grooming 10% fashion 5% business/ Personal finance Source: Media Radar Jan-September 2014 12% food + nutrition CIRCULATION A Competitive Comparison AAM 6/30/2014 Men’s Health Ratebase Newsstand Sales Total Circ Bonus Circ Average Annual Sub Price 1,800,000 302,652 1,839,433 39,433 $23.21 Average Annual Sub Price Per Issue # of Times Missed Ratebase PAID DIGITAL CIRC $2.32 0 134,855 Details500,000 40,005 524,791 24,791 $13.55 $1.36 0 22,904 Esquire720,833 87,215 746,556 25,723 $10.59 $0.96 0 62,122 GQ925,000 130,046 943,676 18,676 $17.58 $1.46 0 92,013 2,024,114 24,114 $18.64 $1.86 2 186,863 Men’s Fitness 600,000 100,170 627,352 27,352 $18.05 $1.80 1 156,600 Men’s Journal 750,000 56,732 765,425 15,425 $14.53 $1.21 0 25,109 Maxim2,000,000 99,632 #1 Performer on the Newsstand #1 Highest Price Paid by Subscribers Source: AAM 6/30/14 A Circulation Powerhouse Staying Strong in a Tough Market Circulation Maxim 2,024,114 MEN’S HEALTH 1,839,433 GQ 943,676 Subs/Newsstand Men’s Journal 765,425 Esquire 746,556 Men’s Fitness 627,352 Details 524,791 Subscription Newsstand NOTE: Bars not to scale. Source: AAM 6/30/14 Maxim 95% / 5% Men’s Health 84% / 16% GQ 86% / 14% Esquire 88% / 12% Men’s Journal 93% / 7% Men’s Fitness 84% / 16% Details 92% / 8% Newsstand Vitality #1 Seller on the Newsstand Circulation COVER PRICE 302,652 $4.99 GQ 130,046 $4.99 Men’s Fitness 100,170 $5.99 MaxIM 99,632 $4.99 Esquire 87,215 $4.99 Men’s Journal 56,732 $5.99 Details 40,005 $4.99 MEN’S HEALTH Source: AAM 6/30/14 Men’s Health Dominance In a tough newsstand environment, Men’s Health sells an average of 302,652 copies on the newsstand. That is leaps and bounds over the average newsstand sales of the following categories. SETTING THE SINGLE COPY SALES STANDARD THE UNDISPUTED LEADER ON NEWSSTAND 154% Over 187% Over 308% Over 411% Over 688% Over 712% Over EPICUREAN SHELTER MEN’S & SPorts Titles AUTO TRAVEL business/ finance MEN’S JOURNAL ESQUIRE 8% DETAILS 6% 12% 42% MEN’S FITNESS 14% (Percentage Marketshare) SUBSCRIBERS KNOW PREMIUM CONTENT WHEN THEY SEE IT, TOO GQ 18% Source: AAM 6/30/14 • #1 Highest price paid by subscribers — $23.21 — over $5 more than our closest competitor • More than 40% of online subscribers commit to a two-year subscription • More digital subscriptions than Details, GQ and Men’s Journal combined Sources: AAM 6/30/14 Align your brand with the newsstand leader by contacting Publisher Ronan Gardiner at [email protected] or 212.808.1429. BOOKAZINE 2015 SCHEDULE & SPECIFICATIONS ISSUE AD CLOSE MATERIALS DUE ON-SALE MH - 15-Minute Workout JAN. 12, 2015 JAN. 19, 2015 Mar. 17, 2015 MH - ABS AND ARMS APR. 13, 2015 apr. 20, 2015 June 6, 2015 2015 Training Guide Oct. 5, 2015 Oct. 12, 2015 Dec. 15, 2015 The following information specifies the size and type of file formats, proofs and media we accept, general guidelines and contact information: LIVE TRIM BLEED PAGE 6.5” x 8.625” 7” x 9.125” 7.25” x 9.375” SPREAD 13” x 8.625” 14” x 9.125” 14.5” x 9.375” Note – Gutter allowance per page .5”, total 1” DETAILS: • On-sale for 3 months • Average distribution of 300,000 • Cover price: $9.99 Digital Ad Specifications: PDF/X1-a: 2001 files accepted. Electronic file delivery available at www.adshuttle.com Or, send CD + proof directly to: Vicki Feulner, ISR Quad Graphics / MH Bookazine 56 Duplainville Road Saratoga Springs, NY 12866 P 518-581-4376 General File Requirements: • File to contain only 1 page or 1 spread. • The page size must be consistent from page to page. • Pages must be created to include bleed when required. • All required trapping should be done prior to creating the file. • Include quality control patch (color bars) within maximum dimension of ad file. • All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: • File must be PDF/X-1a:2001 Compliant. • Scanned images must be high resolution (300 dpi), • CMYK (no spot colors, RGB, LAB, or ICC color profiles), and saved in TIFF or EPS format. • All fonts must be included and be Type 1 or 3 (no TrueType). Hard Copy Proofs: • Men’s Health requires one (1) proof. Proofs must be an offset press proof made to SWOPspecifications, or an off-press proof made according to the manufacturer’s SWOP application data sheet usinga SWOP certified proofing system. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearlymarked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance, the customer will be notified and a new proof will be requested. Production Contact: Robin Rothrock (610) 967-8003 [email protected] audience The Men’s Health brand is all about consumer engagement. Its undeniable credibility derives from superior service journalism. meet the Men’s Health Guy Research Wealthy & Wise Demographic Comparison Men’s Health Total Audience 13,064,000 Median Age 40.2 Median HHI $82,151 Median IEI $49,905 Men 83.7% Women 16.3% Married 50.5% Single 49.5% Graduated College Plus 35.6% Employed Full-Time 64.5% Professional/Managerial 28.6% Own Home 63.1% MRI Fall 2014 (Print and Tablet) meet the Men’s Health Guy Research Wealthy & Wise Demographic Comparison TOTAL AUDIENCE Men’s Men’sMen’s Health Esquire GQ Maxim FitnessJournal 13,064,000 3,771,000 6,510,000 7,102,000 7,362,000 2,748,000 MEDIAN AGE 40.2 45.0 36.9 34.7 36.9 44.1 MEDIAN HHI $82,151 $65,760 $72,499 $66,225 $75,522 $81,918 MEDIAN IEI $49,905 $45,869 $41,427 $42,509 $45,447 $48,982 MEN 83.7% 65.0% 75.2% 79.7% 87.8% 91.7% WOMEN 16.3% 35.0% 24.8% 20.3% 12.2% 8.3% MARRIED 50.5% 40.7% 34.3% 37.2% 46.4% 51.7% SINGLE 49.5% 59.3% 65.8% 62.8% 53.6% 48.3% GRADUATED COLLEGE PLUS 35.6% 36.1% 35.1% 23.1% 28.2% 38.2% EMPLOYED FULL TIME 64.5% 56.3% 60.7% 64.0% 64.5% 68.1% PROFESSIONAL/MANAGERIAL 28.6% 28.2% 29.3% 20.7% 24.8% 27.3% OWN HOME 63.1% 54.9% 53.5% 50.4% 57.5% 56.3% MRI Fall 2014 (Print and Tablet) meet the Men’s Health Guy Research Desirable & Affluent Demographic Comparison Men’s Health Total Audience 13,064,000 Median Age 40.2 Median HHI $82,151 Median IEI $49,905 Men 83.7% Women 16.3% Age 18-24 12.9% Age 18-34 37.8% Age 35+ 62.2% Age 18-49 70.6% Age 25-49 57.7% Age 25-54 68.1% Married 50.5% Single 49.5% HOUSEHOLD INCOME $50,000+ 71.6% $60,000+ 63.3% $75,000+ 54.2% $100,000+ 39.6% INDIVIDUAL INCOME $40,000+ 47.3% $50,000+ 37.5% $60,000+ 29.5% MRI Fall 2014 (Print and Tablet) meet the Men’s Health Guy Research Desirable & Affluent Demographic Comparison Men’s Men’sMen’s Health Esquire GQ Maxim FitnessJournal 13,064,000 3,771,000 6,510,000 7,102,000 7,362,000 2,748,000 40.2 45.0 36.9 34.7 36.9 44.1 Median HHI $82,151 $65,760 $72,499 $66,225 $75,522 $81,918 Median IEI $49,905 $45,869 $41,427 $42,509 $45,447 $48,982 Men 83.7% 65.0% 75.2% 79.7% 87.8% 91.7% Women 16.3% 35.0% 24.8% 20.3% 12.2% 8.3% Age 18-24 12.9% 11.1% 19.1% 15.7% 17.7% 7.4% Age 18-34 37.8% 32.3% 46.1% 51.0% 45.6% 34.7% Age 35+ 62.2% 67.7% 53.9 49.0% 54.4% 65.3% Age 18-49 70.6% 61.8% 74.5 86.3% 75.9% 66.4% Age 25-49 57.7% 50.7% 55.4 70.6% 58.2% 59.0% Age 25-54 68.1% 60.9% 64.6 77.3% 66.7% 72.2% Married 50.5% 40.7% 34.3% 37.2% 46.4% 51.7% Single 49.5% 59.3% 65.8% 62.8% 53.6% 48.3% $50,000+ 71.6% 61.2% 64.2% 63.4% 69.5% 71.8% $60,000+ 63.3% 52.7% 56.7% 54.7% 60.2% 65.0% $75,000+ 54.2% 45.6% 48.6% 43.3% 50.3% 54.5% $100,000+ 39.6% 35.3% 34.3% 29.1% 38.1% 38.3% $40,000+ 47.3% 40.1% 37.5% 39.3% 41.8% 49.1% $50,000+ 37.5% 30.4% 29.4% 30.3% 32.7% 37.1% $60,000+ 29.5% 25.1% 23.1% 21.7% 27.1% 31.3% Total Audience Median HOUSEHOLD INCOME INDIVIDUAL INCOME MRI Fall 2014 (Print and Tablet) Men’s Health Guys Pay More For a Premium Product $5 more than the closest competitor Circulation Net Avg. Sub Price Magazine Freq. Per copy Annual Men’s Health 10x $2.32 $23.21 MAXIM 10x $1.86 $18.64 Men’s fitness 10x 1.80$18.05 Details 10x $1.36 gq 12x $1.46 Men’s journal 12x $1.21 $14.53 Esquire 11x $0.96 $10.59 Source: AAM 6/30/2014 $13.55 $17.58 Our Guys Bond with Men’s Health Research A Loyal and Involved Readership Core Readers Men’s Men’sMen’s Health Esquire GQ Maxim FitnessJournal Read/looked into 3+ out of 4 issues 41.9 39.9% 44.7% 44.3% 45.2% 44.0% Read/looked into 4 out of 4 issues 31.5 33.3% 32.9% 31.0% 32.2% 36.0% Where Read: In Home 34.0 32.9% 32.2% 34.6% 33.3% 28.7% Average Reading Time (minutes) 34 40% 36% 34% 40% 28% Average Reading Days 2.2 2.0% 2.1% 2.2% 2.4% 2.1% Spent 3 or More Days with Magazine 26.8 23.0% 24.4% 24.9% 31.7% 26.0% Publication Rating: One of my Favorites 52.3 44.7% 50.5% 48.2% 53.1% 51.7% MRI Fall 2014 (Print and Tablet) Psychographics Who are Men’s Health Readers? Research Men Who Are:Index Tech Savvy- Tech Mobile Men I want others to say ‘wow’ when they see my electronics I am interested in watching video clips on my cell phone I am among the first of my friends and colleagues to try new technology products I give others advice when they are looking to buy technology or electronics products I like to connect with brands through social-networking sites I’m willing to pay more for top quality electronics I prefer products that offer the latest in new technology When I find a technology or electronics product I like, I typically recommend it to people I know 214 207 204 200 197 192 191 190 Natural Leaders People often come to me for advice before making a purchase I like to lead others* I like being in charge of a group* I like to share my opinions about products and services by posting reviews and ratings online I often find myself in a leadership position 203 203 198 197 189 Adventure Seekers- Risk Takers- Explorers I often crave excitement* I am always looking for a new thrill* I like a lot of excitement in my life* Risk-taking is exciting to me I like doing things that are new and different* Adventure - Seeking adventure and risk 208 206 204 197 190 183 Driven and Ambitious Status - Achieving a higher social status Ambition - Aspiring to get ahead My goal is to make it to the top of my profession I strive to achieve a high social status I like trying new things* 217 198 196 196 189 Trendsetters- Style Conscious I follow the latest trends and fashions* I like to dress in the latest fashions* I want to be considered fashionable* I dress more fashionably than most people* I rely on magazines to keep me up to date on fashion I would pay extra for a product that is consistent with the image I want to convey I buy new clothes at the beginning of each season Source: MRI Spring 2014 * VALS Base 233 221 217 211 204 203 199 An exclusive Audience Research Readership Duplication A Loyal and Involved Readership Men’s Health Readers Who Do Not Read… Men’s Publications %Comp # of Readers Playboy 92.6% 12,100,000 Esquire 90.7% 11,852,000 Men's Journal 86.4% 11,286,000 Maxim 85.6% 11,189,000 Rolling Stone 82.0% 10,717,000 GQ 81.8% 10,686,000 Men's Fitness 66.3% 8,658,000 MRI Fall 2014 (Print and Tablet) An exclusive Audience Research Readership Duplication Men’s Health Readers Who Do Not Read… %Comp # of Readers Men’s Publications Playboy Esquire Men’s Journal Maxim Rolling Stone GQ 92.6% 90.7% 86.4% 85.6% 82.0% 81.8% 12,100,000 11,852,000 11,286,000 11,189,000 10,717,000 10,686,000 Health Publications Health Men’s Fitness 87.8% 66.3% 11,472,000 8,658,000 Sports Publications Ski Golf Digest Golf Magazine ESPN The Magazine Sports Illustrated 98.0% 92.3% 92.2% 74.4% 70.6% 12,797,000 12,064,000 12,045,000 9,721,000 9,221,000 Outdoor Publications Outside Outdoor Life Field & Stream 95.1% 94.1% 90.0% 12,419,000 12,293,000 11,758,000 Auto/Scientific Publications Wired Road & Track Popular Science Motor Trend Popular Mechanics 96.6% 96.0% 93.7% 89.0% 88.9% 12,618,000 12,537,000 12,243,000 11,621,000 11,611,000 Fortune Forbes Money Time 93.8% 89.5% 88.7% 78.9% 12,251,000 11,686,000 11,584,000 10,305,000 Condé Nast Traveler Travel & Leisure Nat’l Geographic Traveler 96.1% 91.0% 88.7% 12,548,000 11,885,000 11,591,000 Business Publications/ Newsweeklies Travel Publications MRI Fall 2014 (Print and Tablet) The 24/7 companion for guys menshealth.com Mission Statement DIGITAL What is MensHealth.com? MensHealth.com is the premier online destination for guys interested in living a performance-driven life. The site is an ever-developing multimedia tool guys use to plan, troubleshoot and enjoy their lives — whether at home, in the office or during their leisure time. The centerpiece of a dynamic brand experience, MensHealth.com is a direct route to the hearts, souls and wallets of millions of American men. The site offers a variety of custom advertising sponsorship opportunities that link to highly engaging editorial platforms. We have the resources and the experience to integrate your message seamlessly within our content in ways that will align your brand with our audience of active, affluent guys in every area of their digital life: mobile, video, community, downloads, photo slideshows, interactive tools, newsletters, articles, and any other format that allows them access timely and topical information — when they want it, and how they want it. 2015 Editorial Menshealth.com 2015 Editorial Highlights JANUARY 2015: NEW YEAR, NEW YOU! Our annual guide to starting the year off right, with the advice men need to improve their fitness, finances, health, and relationships. We’ll also provide motivated men the tools to make their resolutions a reality in 2014. WHAT’S YOUR MAN SCORE? This interactive quiz reveals how you stack up against the qualities that Men’s Health values in “the ultimate guy.” Where do you stand? THE LEAN MUSCLE DIET CENTER The home of our newest brand, The Lean Muscle Diet. From the best strategies on how to eat to get lean, to a community where you can share your personal transformation, this center will help you achieve the body you want. APRIL 2nd ANNUAL FITNESS AWARDS THE WORLD’S TOUGHEST ENDURANCE RACES This features slideshows from the most grueling endurance races from around the world, plus, how to choose and train for one yourself. THE BEST WATCHES FOR MEN: SPRING/SUMMER From dress to casual to active, we’ll feature the top watches in every category. THE MEN’S HEALTH SHOE GUIDE: SPRING/SUMMER We’ll give our picks for the coolest footwear in every category. Featuring running training, dress, casual, and adventure shoes. FEBRUARY THE MEN’S HEALTH LEARNING CENTER Our new library provides online learning guides that help readers become instant experts. For instance, you’ll find the Men’s Health Beginner’s Guide to Weight Training, the Men’s Health Complete Guide to Nutrition, and much more. These guides feature instructional text, slideshows, and videos, and even access to top Men’s Health experts. THE MEN’S HEALTH LOOK OF THE DAY Monday through Friday, we take reader submissions of their style choices, and post our 10 favorite that day on MensHealth.com. MAY VALENTINE’S DAY GIFT GUIDE We help guys with the holiday they fear the most with a raft of tips: a gift finder tool, results of a survey of women, an interactive sentiment creator, and more. THE MEN’S HEALTH WISDOM CENTER We gather the most asked questions on MensHealth.com, and create a rich video “answer” library from the top experts. MARCH ALLERGY CENTER 2015 With spring around the corner, we help out the sneeze-and-sniffle crowd with the latest research—and treatments—to tame your allergies. SPRING 2015 GUIDE TO STYLE Everything you need to know about dressing and looking better this spring. THE MH NCAA TOURNAMENT GUIDE We give you a rundown of every team, but with an added MH bonus: fitness tips straight for the team trainer, so you can push yourself to the limits, even if your team falls short. MEN’S HEALTH NEXT TOP TRAINER: CALL FOR ENTRIES Trainers from across the nation can enter for their chance to become a Men’s Health brand ambassador and to star in their own fitness DVD. WORKOUT WAR Challenge a buddy or find a “competitor” on our new online destination—where you can set up a friendly wager to see who can reach their goal the fastest. Based on the new book, Workout War, from Men’s Health. MEN’S HEALTH ULTIMATE GUY SEARCH: CALL FOR ENTRIES Our second annual quest to find the reader who epitomizes the Men’s Health brand. Editorial is subject to change and at the sole discretion of the Men’s Health editors. MOTHER’S DAY GIFT GUIDE Valentine’s Day is a high-pressure holiday, but the real gift that guys don’t want to screw up is the one addressed to Mom. Our guide will help them find the perfect gift. THE ULTIMATE WORKOUT NUTRITION GUIDE We give readers the complete instructions on how to fuel (and refuel) their bodies for better results. THE FITNESS AWARDS Our annual picks of the best gear and trends in the fitness world 50 PLACES YOU MUST GO THIS SUMMER The ultimate list of the coolest things happening across the country this summer. JUNE YOUR PERFECT SUMMER 2015 All the workouts and recipes you’ll need to kick off your best summer yet. NATIONAL MEN’S HEALTH WEEK SPECIAL We spotlight the 10 most urgent health threats facing men. FATHER’S DAY GIFT GUIDE 2015 The best gifts for dad, period. MEN’S HEALTH NEXT TOP TRAINER: SEASON 2 The first episode of our new season kicks off in early June. Next Page 2015 Editorial Menshealth.com 2015 Editorial Highlights JULY OCTOBER THE BEST SUPPLEMENTS FOR MEN 2015 We release our updated list of the top supplements, complete with how to use them for best results. 25 DO-IT-YOURSELF PROJECTS This DIY center gives you the blueprints for the 25 projects that no guy should have to call Hire-aHusband for. AUGUST THE DENIM GUIDE 2015 Supplementing the print feature, we’ll give our online denim guide an overdue facelift with all new tips, interviews, and slideshows. THE BEST SUMMER BEACH BODIES Our annual slideshow is such a hit that we’re doing it again in 2015, with a mix of perennial favorites and new additions. ADVENTURE SPORTS CHALLENGE Here are 50 adventures every man must try, along with who should go, what you need, and what you’ll learn. DIABETES CENTER 2015 The latest news and tips on identifying and dealing with this fast-growing disease. SEPTEMBER FALL STYLE GUIDE Everything you need to know about dressing and looking better next fall. THE MEN’S HEALTH SHOE GUIDE: FALL/WINTER We’ll give our picks for the coolest footwear in every category. Featuring running training, dress, casual, and adventure shoes. NOVEMBER MANLIEST RESTAURANTS 2015 Our annual contest reveals the gastronomic hotspots men revere the most. THE 100 BEST FOODS FOR MEN: 2015 The average grocery store contains nearly 50,000 products. The next installment of our annual franchise will help guys run that gauntlet and make the smartest choices. NFL KICK OFF SPECIAL THE BEST WATCHES FOR MEN: FALL/WINTER From dress to casual to active, we’ll feature the top watches in every category. DECEMBER HOLIDAY DAY GIFT GUIDES The Best Gifts for Men and The Gifts for Women: Our double-feature presents the coolest gifts men should ask for, and the coolest gifts that women want. NATIONAL SHAVE IT OFF DAY This movement launches on December 1, the official end of Movember. We challenge men to upload their “before” shaving photo and their “after” shaving photo. THE 13th ANNUAL TECH GUIDE Just in time for the holiday season— the best, hottest, and most useful tech gear available, tested and ranked by our staff. Editorial is subject to change and at the sole discretion of the Men’s Health editors. Menshealth.com Overview Core Site Channels Fitness Health Style Nutrition Awards & Accolades 2 Digital ASME Wins • Personal Service • Interactive Tool - Eat This, Not That Weight Loss The Best Life Sex & Women Best Life 3 MIN Awards • Overall Digital Excellence • Iphone - #1 Most Notable Launch of the Year • MIN Social Media Star @GuyGourmet selected by TIME as one of the 140 Best Twitter Feeds of 2013 under the “Health & Family” category” Source: Adobe September 2014 who’s that guy? •M edian HHI: The Competitive Set $89,565 Menshealth.com5,196,328 •M edian Age: 34 Source: ComScore July 2014 Social/Mobile • Facebook 3,429,000+ • Instagram 136,000+ • Twitter 1,930,000+ • Google+ • Pinterest 473,000+ 34,000+ • 28 apps • 4+ million downloads to date • Men’s Health Get Back in Shape, Workouts Lite, Eat This, Not That! and more Menshealth.com @ A Glance • 11+ million monthly uniques • 111+ million monthly page views • 53% of site visitors are on mobile devices Source: Adobe July-September 2014 3 month average ESPN.com51,409,538 SI.com14,062,014 Esquire.com6,060,784 Askmen.com4,385,442 GQ.com3,995,845 Mensfitness.com3,171,246 Maxim.com1,357,634 Mensjournal.com938,904 Details.com723,620 Source: Comscore July 2014 MENSHEALTH.com A Direct Route To Men DIGITAL traffic and Demographics Reaching Affluent, Professional Guys Traffic at a Glance 11+ 111+ 6 million uniques million page views minutes per session Source: Adobe July-September 2014 3 month average Median Age 34 Median Income $89,565 Age 25-54 54% College Grad+ 48% Professional/Managerial/Sales 39% Source: ComScore June 2014, Comscore PC only June 2014 Bona-Fide Market Influencers WHO DRIVE Purchase Decisions Buying Power (Men who Purchased Online) Recipes/Cookbooks INDEX 705 INDEX Prepared Food/Delivery 188 Photography Film/Equipment 394 Other Literary or Educational Product 167 Personal Vacation Packages 299 High Definition DVD or Blu-Ray Player 166 Video Camera/Camcorder 278 Gourmet Foods 164 Travel Insurance 251 Over the Counter Aids Analgesic/Pain Reliever 157 Web-enabled Video Game Console 244 Over the Counter Aids Nasal Sprays 152 VCR233 Traditional, Large-Tube Television 141 Rear Projection TV 232 Personal Travel Airline Tickets/Reservations 148 Handheld Video Game 221 OTC aids, Diabetic Meters, or Supplies 140 3D TV 208 Personal Travel Cruises 138 Business Vacation Packages 207 Paid Movies Viewed Online or Downloaded 134 Car Rentals 204 Online Audio Books (MP3 or other Elec Format) 130 VHS or DVD 197 Movie Rentals - VHS or DVD 129 Digital TV/HDTV 196 Paid TV Shows Viewed Online or Downloaded 127 Digital Video Recorder (e.g., TiVo 193 Art/Craft Supplies 124 Groceries/Food Staples 190 CD Player 122 Source: Comscore Plan Metrix June 2014 Menshealth.com Competitive Set DIGITAL MH.COM ASKMEN.COM DETAILS.COM ESPN.COM ESQUIRE.COM GQ.COM MAXIM.COM MENSFITNESS.COM SI.COM MENSJOURNAL. COM Comp % Comp % Comp % Comp % Comp % Comp % Comp % Comp % Comp % Comp % Uniques (Adobe) 11,018,276 Page Views (Adobe) 111,519,574 % of Mobile Visitors 58% Uniques (Comscore) 5,196,328 4,385,442 723,620 51,400,538 6,060,784 3,995,845 1,357,634 3,171,246 14,062,014 938,904 Page Views (Comscore) 40,343,000 58,207,000 3,153,000 1,949,896,000 19,887,000 28,257,000 8,521,000 27,616,000 124,994,000 6,976,000 Average Age 37 33 38 39 39 39 41 37 43 53 Median Age 34 29 39 37 35 36 40 33 42 52 Average HHI $82,674 $70,981 $94,487 $81,311 $75,884 $75,463 $82,960 $87,435 $88,623 $77,293 Median HHI $89,565 $67,709 $101,790 $86,030 $75,554 $75,406 $92,944 $102,012 $97,485 $73,667 Married 43% 44% 38% 44% 41% 49% 49% 49% 42% 58% Not Married 57% 56% 62% 56% 59% 51% 51% 51% 58% 42% One+ Children 40% 41% 60% 39% 34% 37% 34% 35% 33% 43% Professional/ Executive/ Managerial/ Sales 41% 39% 51% 40% 40% 38% 53% 43% 33% 59% Any College 71% 76% 68% 76% 73% 71% 78% 74% 73% 77% College Grad/ Post Grad 44% 45% 41% 45% 44% 42% 47% 45% 43% 53% Employed Full Time 25% 27% 20% 29% 26% 34% 33% 27% 26% 41% Employed Full Time or Part Time 51% 49% 57% 52% 51% 53% 64% 54% 46% 60% Source: Comscore July 2014 NEWSLETTERS MensHealth.com Newsletters provide timely, serviceable content on the latest fitness techniques, weight-loss ideas, relationship advice, health tips, and style news to users’ inboxes 5-days-a-week. Best Life 293,714 Cook This, Not That 90,089 Daily Dose 539,869 Eat This, Not That! 870,535 Exercise of the Week 314,799 Girl Next Door 308,528 Guy Gourmet 18,010 MH Advertiser Reader Panel 2,145 MH Dad 67,242 MH Digital 134,634 Personal Trainer 515,272 The Style Siren 94,830 Weight Loss613,711 Total Newsletter Subscribers: 3,863,378 DIGITAL Key ADVERTISERS Molson USA DIGITAL Production Specs DIGITAL Unit Dimensions EXPANDED INitial FILE SIZE Polite file load USERinitiated FILE LOAD Leaderboard 728x90 728x315 40KB 100KB 2.2MB .gif, .jpg, .swf, .html Wide Skyscraper 160x600 600x600 40KB 100KB 2.2MB .gif, .jpg, .swf, .html Medium Rectangle 300x250 600x250 40KB 100KB 2.2MB .gif, .jpg, .swf, .html Micro Bar (logo) 88x31 N/A 10KB N/A N/A .gif, .jpg, .png Half Page/Filmstrip 300x600 N/A 60KB 110KB 2.2MB .gif, .jpg, .swf, .html Pushdown 970x90 or 970x66 970x415 60KB 110KB 2.2MB flash or 3rd party Interstitial 550x480 N/A 40KB 100KB 2.2MB .gif, .jpg, .swf, .png Portrait 300x1050 580x460 80KB 350KB 2.2MB 3rd party built and served ACCEPTED FORMATS * All units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over. ** Animation: 3 loops/15 seconds *** We accept clickable skins. Please reach out to your Men’s Health Sales Representative Creative Deadlines •.gif, .jpg, .html – Must be submitted at least 3 business days prior to state of campaign. Flash • ActionScript 3.0 or below accepted unless 3rd party served •.swf/ Rich Media – Must be submitted at least 5 business days prior • Flash must be submitted as a .swf file with an accompanying back up static .gif/.jpg for display to users who do not accept Flash. •Late submissions will not guarantee campaign to hit goal • Click-through must be parameterized in the .swf file using clickTAG. Instructions on implementing clickTag: to state of campaign. AS2: on (release) { Rodale Inc allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking. For a list of approved Rodale Inc. vendors please go to the following URL. http://rodaleinc.com/ third-party-advertising getURL (_level0.clickTAG, “_blank”); } Guidelines 3rd Party Ad Tags AS3: Link_1.addEventListener(MouseEvent.MOUSE_UP, function (event : MouseEvent) : void { var sURL: String; • Click-throughs must open up in a new browser window or tab if ((sURL = root.loaderInfo.parameters.clickTAG)) { • All expanding units must be user-initiated navigateToURL(new URLRequest(sURL), “_blank”); • All creative will be sent back to agency/advertiser to fix, no make goods will be provided for a late start date due to creative that does not meet Rodale’s specifications. • Rodale Inc. has final approval for all ad units with respect to editorial/creative content. • Rodale Inc. has the right to remove an advertisement from its web sites at any time for any reason Micro Bar (logo) • No Animation, border, or white background • Must have “Sponsored by” text embedded into creative • Text Links: limited to 25 characters for headline, 125 characters for deck. (Homepage ONLY) • Subject to Rodale marketing review and approval } } ) • Click-through must be supplied with each .swf unit Production Specs DIGITAL clickAble Skins • Animation is 3 loops for a total of 15 seconds • Accepted Files: jpeg or gif • 3rd party impression trackers and click trackers are • Size: 100K accepted • Site Served ONLY • Expandable units must be 3rd party built and served • Click trackers are acceptable • Please follow attached guide for dimensions and safe areas • Slider Banner may contain video with a max of 30 seconds** interstitial *All IAB Rising Star units are required to be built and served through a 3rd party. • 550x480 sized creative, which would be placed inside a **All units with audio should be user-inititated only. InBanner video must play upon user interation of mouse-over template by AdOps. • Custom Interstitials will need to be 3rd part built and served • Subject to Rodal marketing review and approval MensHealth Newsletter Surveys Unit Dimensions Size Animation Creative Type Leaderboard* 728x90 40KB Static .gif, .jpg Medium Rectangle 300x250 40KB Static .gif, .jpg • Advance notification/approval is required before running a user study on Rodale Inc. sites. video • Format: .FLV, .MP4, VAST, VPAID • Resolution: 640x360px (16:9) or 640x480px (4:3) *Not available on Men’s Health Dad Newsletters • Video Length: 15 or 30 seconds (15 recommended) • Frame Rate: 30 FPS • All Newsletters have a 40KB creative size limit • 1x1 impression tracking pixel and click tag URLs are supported • Due to eNewsletter delivery system, we can serve only image files no flash MensHealth mobile web • Rodale will accept click commands to track clicks ONLY CREATIVE Unit dimensions expanded Initial file size Mobile Banner 320x50 320x250 40KB N/A N/A .gif, .jpg, .png, .html Adhesion Banner 320x50 320x250 40kb n/a n/a 3rd party, .jpeg, .gif full Banner 320x50 320x480 40kb 100KB 2.2MB 3rd party Slider Banner 320x50 320x480 40 kb 100kb 2.2MB 3rd party Mobile Image Carousel 320x50 N/a 40kb N/A N/A .jpeg, .gif Rotatable Banner 320x50, 50x320 n/a 40kb N/A N/A .jpeg, .gif Image w/ Google+ 320x50 n/a 40KB N/A N/A .jpeg, .gif *FLASH files are not accepted subsequent size user initiated size ACCEPTED FORMATS • GEO, Browser type, Age, Gender targeting is available
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