London, February 4 – 6, 20145
PROGRAMME
Accommodation and venue:
The Bloomsbury Hotel
16-22 Great Russell Street - London WC1B 3NN
Tel: +44 (0) 20 7347 1000 - Fax: +44 (0) 20 7347 1001
www.doylecollection.com
Wednesday, February 4, 2015
Arrival of the participants (transfers will not be organized)
17:00
Working documents presented to participants at EL welcome desk in the hotel lobby
20:00
Dinner at the Queen Mary Hall
Thursday, February 5, 2015 (Meeting Room: George V)
09:00-09:15
EL / WLA Welcome addresses
Introduction to the seminar by Ray BATES, Moderator
09:15 - 10:00
Keynote speaker
• Geoff RAMM , Author of OMG (Observational Marketing Greats) and a multiaward winning keynote speaker
10:00 – 10:45
Towards a Seamless Customer Experience
• Kristina ASKSTEDT, Business Customer Manager, AB Svenska Spel
10:45 –11:15 Coffee break
11:15 -11:30
EL PREMIUM PARTNER & WLA PLATINUM CONTRIBUTOR CASE STUDY - INTRALOT
• “How we help our customers support their customers”
11:30 -12:30
Managing your Customer Relationship
• Torben VEJEN, CEO, Responsive A/S, Denmark
12:30 – 14:00 Lunch break at the Queen Mary Hall
14:00 -14:45
Keynote speaker
• John FANNING, Professor of Marketing at University College Dublin & Chairman
of Brand Forum, Ireland
Common Principles of Effectiveness in Advertising
14:45 – 15:45
Panel discussion - Advertising Agency client relationship
• John FANNING, Professor of Marketing at University College Dublin & Chairman
of Brand Forum, Ireland
• Mark FREDERIX, Director Marketing, Sponsoring & External Communication,
Loterie Nationale, Belgium
• Sally COWDRY, Marketing & Consumer Director, Camelot UK Lotteries
• May SCHEVE, Executive Director, Missouri Lottery , US
Panel Discussion on Briefing your Advertising Agency, Evaluating Agency
Performance, Flat or Incentive Fee Formulae, Creativity from Agency
15:45 -16:00
EL PREMIUM PARTNER & WLA PLATINUM CONTRIBUTOR CASE STUDY
GTECH CORPORATION
• “How we help our customers support their customers”, by Sharon DUNCALF, VP
International Marketing
16:00 – 16:30 Coffee break
16:30 – 16:45
WLA GOLD CONTRIBUTOR CASE STUDY – PLAYTECH
• “How we help our customers support their customers”
16:45 – 17:30
Panel discussion - Geo-Gaming
• Henry OAKES, Partner & Sales Director, Geonomics Global Games Ltd, UK
• Lars NEMETH, Sales Director, Genera Networks (Neighbour Game), Sweden
19:30 Meeting in the lobby of the Bloomsbury Hotel
19:45 Departure by foot (15 mn walk)
20:00 Dinner at restaurant
193-197 High Holborn, London
www.shanghaiblues.co.uk
~23:30 Return to the hotel by foot
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Friday, February 6, 2015 (Meeting Room: George V)
09:00 – 09:40
Millionaire Club
• Rebecca PAUL HARGROVE, CEO, Tennessee Lottery Corporation, US
09:40 – 10:00
Letter From America
• Terry RICH, President of NASPL & CEO of the Iowa Lottery, US
10:00 – 10:45
Lotto change 6/45 – 6/49
• Marilyn LING, Marketing director, Singapore Pools
10:45–11:00 EL PREMIUM PARTNER & WLA PLATINUM CONTRIBUTOR CASE STUDY
SCIENTIFIC GAMES INTERNATIONAL
• “How we help our customers support their customers”, by Jim KENNEDY, EVP,
Chief Executive Lottery Group
11:00 –11:30 Coffee break
11:30 – 11:45
EL PREMIUM PARTNER & WLA GOLD CONTRIBUTOR CASE STUDY – NOVOMATIC
• “How we help our customers support their customers”, by Pall PALSSON, Product
Marketing Director
11:45 – 12:25
Ambush / Guerilla Marketing
• Harry DROMEY, Mischief Manager, PaddyPower, Ireland
12:25 – 13:00
Deconstructing Internet Lottery
• Paul LeBLANC, Co-founder and CEO, Karma Gaming International Inc., Canada
13:00 – 14:00 Lunch at the Queen Mary Hall
Departure of the participants
Before checking out, all participants are kindly requested to pay their personal extras such as minibar, phone, fax, as well as extra nights,
etc.
All presentations will be made available electronically after the seminar to each participant.
Lausanne, January 14, 2015
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