London, February 4 – 6, 20145 PROGRAMME Accommodation and venue: The Bloomsbury Hotel 16-22 Great Russell Street - London WC1B 3NN Tel: +44 (0) 20 7347 1000 - Fax: +44 (0) 20 7347 1001 www.doylecollection.com Wednesday, February 4, 2015 Arrival of the participants (transfers will not be organized) 17:00 Working documents presented to participants at EL welcome desk in the hotel lobby 20:00 Dinner at the Queen Mary Hall Thursday, February 5, 2015 (Meeting Room: George V) 09:00-09:15 EL / WLA Welcome addresses Introduction to the seminar by Ray BATES, Moderator 09:15 - 10:00 Keynote speaker • Geoff RAMM , Author of OMG (Observational Marketing Greats) and a multiaward winning keynote speaker 10:00 – 10:45 Towards a Seamless Customer Experience • Kristina ASKSTEDT, Business Customer Manager, AB Svenska Spel 10:45 –11:15 Coffee break 11:15 -11:30 EL PREMIUM PARTNER & WLA PLATINUM CONTRIBUTOR CASE STUDY - INTRALOT • “How we help our customers support their customers” 11:30 -12:30 Managing your Customer Relationship • Torben VEJEN, CEO, Responsive A/S, Denmark 12:30 – 14:00 Lunch break at the Queen Mary Hall 14:00 -14:45 Keynote speaker • John FANNING, Professor of Marketing at University College Dublin & Chairman of Brand Forum, Ireland Common Principles of Effectiveness in Advertising 14:45 – 15:45 Panel discussion - Advertising Agency client relationship • John FANNING, Professor of Marketing at University College Dublin & Chairman of Brand Forum, Ireland • Mark FREDERIX, Director Marketing, Sponsoring & External Communication, Loterie Nationale, Belgium • Sally COWDRY, Marketing & Consumer Director, Camelot UK Lotteries • May SCHEVE, Executive Director, Missouri Lottery , US Panel Discussion on Briefing your Advertising Agency, Evaluating Agency Performance, Flat or Incentive Fee Formulae, Creativity from Agency 15:45 -16:00 EL PREMIUM PARTNER & WLA PLATINUM CONTRIBUTOR CASE STUDY GTECH CORPORATION • “How we help our customers support their customers”, by Sharon DUNCALF, VP International Marketing 16:00 – 16:30 Coffee break 16:30 – 16:45 WLA GOLD CONTRIBUTOR CASE STUDY – PLAYTECH • “How we help our customers support their customers” 16:45 – 17:30 Panel discussion - Geo-Gaming • Henry OAKES, Partner & Sales Director, Geonomics Global Games Ltd, UK • Lars NEMETH, Sales Director, Genera Networks (Neighbour Game), Sweden 19:30 Meeting in the lobby of the Bloomsbury Hotel 19:45 Departure by foot (15 mn walk) 20:00 Dinner at restaurant 193-197 High Holborn, London www.shanghaiblues.co.uk ~23:30 Return to the hotel by foot 2 Friday, February 6, 2015 (Meeting Room: George V) 09:00 – 09:40 Millionaire Club • Rebecca PAUL HARGROVE, CEO, Tennessee Lottery Corporation, US 09:40 – 10:00 Letter From America • Terry RICH, President of NASPL & CEO of the Iowa Lottery, US 10:00 – 10:45 Lotto change 6/45 – 6/49 • Marilyn LING, Marketing director, Singapore Pools 10:45–11:00 EL PREMIUM PARTNER & WLA PLATINUM CONTRIBUTOR CASE STUDY SCIENTIFIC GAMES INTERNATIONAL • “How we help our customers support their customers”, by Jim KENNEDY, EVP, Chief Executive Lottery Group 11:00 –11:30 Coffee break 11:30 – 11:45 EL PREMIUM PARTNER & WLA GOLD CONTRIBUTOR CASE STUDY – NOVOMATIC • “How we help our customers support their customers”, by Pall PALSSON, Product Marketing Director 11:45 – 12:25 Ambush / Guerilla Marketing • Harry DROMEY, Mischief Manager, PaddyPower, Ireland 12:25 – 13:00 Deconstructing Internet Lottery • Paul LeBLANC, Co-founder and CEO, Karma Gaming International Inc., Canada 13:00 – 14:00 Lunch at the Queen Mary Hall Departure of the participants Before checking out, all participants are kindly requested to pay their personal extras such as minibar, phone, fax, as well as extra nights, etc. All presentations will be made available electronically after the seminar to each participant. Lausanne, January 14, 2015 3
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