SPECIAL COLOR ISSUE

SPECIAL COLOR ISSUE
MARCH 2015
special color issue
( march 2015
| close: 12/23/14 | on-sale: 2/13/15
)
The march issue of Coastal Living celebrates all things colorful, as our color issue! With
decorating tips, product picks, and inside looks at colorful coastal homes that won over our
editors, the Color Issue is packed with ideas that are sure to inspire readers. plus:
havens
things we love Our editors’
picks of colorful, see-through
lucite, acrylic, and glass home
products
feature The most colorful
coastal homes in Saugatuck,
Michigan, South Padre Island,
Texas, and Stone Harbor, New
Jersey, plus our guide to how
to use color on the coast now
coastal spaces Game room
currents
makeover ideas
ask a designer Q&A with a
top designer—decorating tips,
tricks, and favorite products
color theory Wallpaper,
well dressed Bright
coverups
beauty beat Rosy blushes
paint, fabric, and more in light
pink
house tours Take a peek
inside homes from Jupiter,
Florida to Laguna Beach,
California
collecting Seaglass bottles
navigator
postcard Greetings from
Cassis, Cote d’Azur, France
doubletake Malibu vs.
Montauk
room service Eco Cottages
in Venice Beach, California
feature Isla Holbox, Mexico
kitchen
happy hour Fluke Sunset
from Fluke Wine, Bar and
Kitchen, Newport, Rhode
Island
coastalliving.com
31 days of color A
complete guide to color with
daily paint picks on Facebook,
room-by-room photo
inspiration, and a “What shade
of paint color are you?” quiz
coastal color of the
year Readers will vote on
their overall favorite shade
107% more likely to participate in home decorating and furnishing
76% agree their home is an expression of their personal style
121% more likely to have spent $300+ on paint in the past year
114% more likely to be interior decorating super influential consumers
Source: 2014 GfK MRI Doublebase
Editorial subject to change.
special color issue
( march 2015
| close: 12/23/14 | on-sale: 2/3/15
SPECIAL ADVERTISING PROMOTION
To allow bonus exposure for advertisers in the color issue, Coastal Living has
created a unique opportunity to showcase the colors of your brand!
C L RS
OF THE COAST
Add a splash of coastal color to your life—
from home to food to travel
BLUE
MARCH COLOR MADNESS
DAY 1
DAY 5
Teal Sea 1
Coral 2
VS.
VS.
Lavender 16
Bright Red 15
COLOR OF THE YEAR
DAY 9
Pink Sand 8
VS.
Daffodil 9
________________
________________
Fresh Mint 5
VS.
vs.
________________
FINAL FOUR
DAY 3
________________
vs.
vs.
________________
DAY 2
DAY 11
________________
________________
FINAL FOUR
vs.
________________
Mossy Green 6
VS.
Driftwood 11
DAY 12
DAY 10
Fresh Produce
Capture the spirit and bright
feelings our sun-drenched
colors evoke. Soak up Fresh
Produce’s Lilac and you’ll
soon feel the warmth. Live
Life, Enjoy Color.
freshproduceclothes.com
PINK
Mulberry 4
VS.
Hot Pink 13
DAY 4
VS.
DAY 7
________________
vs.
________________
Bright Sky 7
Spring Green 10
DAY 6
Periwinkle 12
LILAC
print
Coastal Color of the Year!
In the spirit of basketball season, we rounded up the 16 shades we’re craving most. Fill out the bracket
below to make your predictions. Then, join us on Facebook March 1st as we begin the playoffs.
The color with most daily votes will move on to the next round to ultimately be crowned Color of the Year.
Benjamin Moore & Co.
Come home to Breath of
Fresh Air 806—the Benjamin
Moore Color of the Year,
shown here in Aura®, Matte.
benjaminmoore.com
)
Turquoise 3
________________
________________
vs.
vs.
________________
________________
The “Colors of the Coast” special
section will feature a product
image and copy for qualifying
advertisers, with each advertiser
product corresponding to a color
In-book Reader Response listing
Leads generated through our
Reader Response BRC
VS.
DAY 8
My Color of the Year Pick is _____________________________
THE 2014 COLOR MADNESS RANKINGS
VISIT FLORIDA
(6) Mossy Green, Pantone 2323 C
(7) Bright Sky, Pantone 306 C
(8) Pink Sand, Pantone 699 U
(9) Daffodil, Pantone 109 C
(10) Spring Green, Pantone 7479 C
(11) Driftwood, Pantone 427 C
(12) Periwinkle, Pantone 2127 C
(13) Hot Pink, Pantone 2038 C
(14) Caribbean, Pantone 7465 C
(15) Bright Red, Pantone 2035 C
(16) Lavender, Pantone 2573 C
The “Colors of the Coast” special
section will be featured with links
to advertiser URLs on an online
promotion page
Bonus Reader Response listing—
hyperlink, logo, and 30 words of
copy
With 825 miles of beaches
and average temps in
the 70s, get to know the
warmer side of winter.
VISITFLORIDA.com
888-735-2872
color package—$25,000
100% SOV of CoastalLiving.com March
Madness color package­—728x90,
300x250, 300x100, 170x30
• A rainbow of ideas, from vibrant room-
by-room galleries to how to use our
March Madness colors in your own
home (with a blow-out gallery featuring the color of the year)
Caribbean 14
online
(1) Teal Sea, Pantone 2224 C
(2) Coral, Pantone 170 C
(3) Turquoise, Pantone 319 C
(4) Mulberry, Pantone 2062 C
(5) Fresh Mint, Pantone 351 C
coastalliving.com
social media
Co-Sponsorship of the CoastalLiving.com
March Madness color bracket for your
favorite color of 2014
Targeted media within relevant edit
Comprehensive banner rotation
throughout CoastalLiving.com
eNewsletter sponsorship
1.7 mm est impressions
Color issue editorial content
and online sponsored packages
promoted via Coastal Living’s
Facebook and Twitter pages
*
Available for FP national advertisers only. Listing includes 30 words of copy and image. Pages and/or sections shown are for illustrative purposes only and do not
necessarily represent final design unless otherwise stated. Details subject to change. Digital campaigns based on one month flight date and availability.