AJFF Color Guidelines - Atlanta Jewish Film Festival
approved coLors (cooL) ThecolorsonthesetwopagesareapprovedforuseinAJFFcollateral.Formoreinformationonhowtoemploythesecolors consistently,referto“HowtoUsetheApprovedColors”beginningonpage13. BLUE 1 CMYK 100.97.37.39 RgB 19.28.78 hEX 131c4e PANtONE 2766-c GREEN 1 CMYK 96.26.100.15 RgB 0.121.52 hEX 007934 PANtONE 356-c BLUE 2 NARRATIVE CMYK 100.68.4.0 RgB 0.85.184 hEX 0055B8 PANtONE 2935-c GREEN 2 SHORTS CMYK 75.4.100.0 RgB 63.174.42 hEX 3Fae2a PANtONE 361-c BLUE 3 CMYK 100.46.2.0 RgB 0.117.201 hEX 0075c9 PANtONE 3005-c GREEN 3 CMYK 46.0.100.0 RgB 149.214.0 hEX 95D600 PANtONE 375-c aJff style & usage guIdelInes 4AppROvEdCOLORS BLUE 4 CMYK 76.25.0.0 RgB 0.155.222 hEX 009BDE PANtONE 2925-c GREEN 4 CMYK 24.0.100.0 RgB 207.222.0 hEX cFde00 PANtONE 389-c BLUE 5 CMYK 74.0.17.0 RgB 0.191.214 hEX 00bFd6 PANtONE 3115-c GREEN 5 CMYK 88.0.40.0 RgB 0.188.180 hEX 00bcb4 PANtONE 3262-c BLUE 6 CMYK 57.14.0.0 RgB 97.180.228 hEX 61b4e4 PANtONE 2915-c GREEN 6 CMYK 56.0.25.0 RgB 101.203.201 hEX 65cbc9 PANtONE 325-c BLUE 7 CMYK 57.0.6.0 RgB 87.201.232 hEX 57c9e8 PANtONE 305-c GREEN 7 CMYK 34.0.21.0 RgB 163.222.210 hEX A3DED2 PANtONE 572-c pAGE11OF27 approved coLors (warm) ThecolorsonthesetwopagesareapprovedforuseinAJFFcollateral.Formoreinformationonhowtoemploythesecolors consistently,referto“HowtoUsetheApprovedColors”beginningonpage13. ORANGE 1 CMYK 3.86.85.0 RgB 232.75.55 hEX e84b37 PANtONE 7417-c RED 1 CMYK 33.93.74.38 RgB 122.35.46 hEX 7A232E PANtONE 188-c ORANGE 2 DOCUMENTARY CMYK 0.75.100.0 RgB 242.101.34 hEX F26522 PANtONE 165-c RED 2 CMYK 18.95.95.8 RgB 189.46.43 hEX BD2E2B PANtONE 7620-c ORANGE 3 CMYK 0.50.100.0 RgB 247.148.30 hEX F7941e PANtONE 1495-c RED 3 CMYK 5.98.100.0 RgB 226.35.26 hEX E2231A PANtONE 485-c aJff style & usage guIdelInes 4AppROvEdCOLORS ORANGE 4 CMYK 0.35.85.0 RgB 251.176.64 hEX Fbb040 PANtONE 1365-c RED 4 CMYK 0.92.68.0 RgB 251.52.73 hEX Fb3449 PANtONE 1787-c ORANGE 5 CMYK 0.16.100.0 RgB 255.210.0 hEX FFd200 PANtONE 109-c RED 5 CMYK 0.63.32.0 RgB 255.129.137 hEX FF8189 PANtONE 177-c ORANGE 6 CMYK 4.5.100.0 RgB 254.227.0 hEX Fee300 PANtONE 102-c RED 6 CMYK 0.39.14.0 RgB 255.178.184 hEX FFb2b8 PANtONE 176-c ORANGE 7 CMYK 5.1.76.0 RgB 248.235.96 hEX F8eb60 PANtONE 100-c RED 7 CMYK 0.23.5.0 RgB 249.206.215 hEX F9ced7 PANtONE 706-c pAGE12OF27 How to use Approved Colors The approved colors must be combined in a specific way when utilized on the “Atlanta Jewish Film Festival” logotype or other copy utilizing the same font and color treatment. Any element rendered in the Trade Gothic LT approved font or otherwise not utilizing the combination font and color treatment of the logotype can be rendered in any of approved color. Step one: single color per word Any single word must be rendered in a single approved color. In this example, it is orange. Step Two: Single shade per letter The entire word cannot be rendered in a single shade of the color, but each individual letter must be colored in contrasting shades. ajff style & usage guidelines 4 Approved Colors page 13 of 27 optImIZIng contrast Colorsmustbeadjustedtoensureoptimalcontrastwiththebackground.darkershadesmayshowupbetteronawhite orlightbackground,whilelightershadesmayneedtobeusedwhenlogotypeelementsareplacedonthedarkblue background.Agoodruleofthumbistoavoidthedarkestshadeofagivencoloronthebluebackgroundandthelightest shadeonawhitebackground. example of letter shadIng adJustment Intheexamplebelow,the2014onthefarleftisoptimizedforawhitebackground.Whenthesameshadesarelaidontothedarkbluebackground,the2and4are nolongeroptimallycontrasted.Inthe2014onthefarright,thelettershadeshavebeenadjustedsothe2and4arecontrastedbetter. ShadesOptimizedforWhiteBackground BLUE 3 BLUE 4 BLUE 6 OnaBlueBackground,the2&4areToodark BLUE 2 aJff style & usage guIdelInes 4AppROvEdCOLORS ShadesAdjustedfordarkBackground BLUE 4 BLUE 6 BLUE 4 BLUE 3 pAGE14OF27
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