approved coLors (cooL)
ThecolorsonthesetwopagesareapprovedforuseinAJFFcollateral.Formoreinformationonhowtoemploythesecolors
consistently,referto“HowtoUsetheApprovedColors”beginningonpage13.
BLUE 1
CMYK 100.97.37.39
RgB
19.28.78
hEX
131c4e
PANtONE 2766-c
GREEN 1
CMYK 96.26.100.15
RgB
0.121.52
hEX
007934
PANtONE 356-c
BLUE 2
NARRATIVE
CMYK 100.68.4.0
RgB
0.85.184
hEX
0055B8
PANtONE 2935-c
GREEN 2
SHORTS
CMYK 75.4.100.0
RgB
63.174.42
hEX
3Fae2a
PANtONE 361-c
BLUE 3
CMYK 100.46.2.0
RgB
0.117.201
hEX
0075c9
PANtONE 3005-c
GREEN 3
CMYK 46.0.100.0
RgB
149.214.0
hEX
95D600
PANtONE 375-c
aJff style & usage guIdelInes 4AppROvEdCOLORS
BLUE 4
CMYK 76.25.0.0
RgB
0.155.222
hEX
009BDE
PANtONE 2925-c
GREEN 4
CMYK 24.0.100.0
RgB
207.222.0
hEX
cFde00
PANtONE 389-c
BLUE 5
CMYK 74.0.17.0
RgB
0.191.214
hEX
00bFd6
PANtONE 3115-c
GREEN 5
CMYK 88.0.40.0
RgB
0.188.180
hEX
00bcb4
PANtONE 3262-c
BLUE 6
CMYK 57.14.0.0
RgB 97.180.228
hEX
61b4e4
PANtONE 2915-c
GREEN 6
CMYK 56.0.25.0
RgB 101.203.201
hEX
65cbc9
PANtONE 325-c
BLUE 7
CMYK
57.0.6.0
RgB 87.201.232
hEX
57c9e8
PANtONE 305-c
GREEN 7
CMYK 34.0.21.0
RgB 163.222.210
hEX
A3DED2
PANtONE 572-c
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approved coLors (warm)
ThecolorsonthesetwopagesareapprovedforuseinAJFFcollateral.Formoreinformationonhowtoemploythesecolors
consistently,referto“HowtoUsetheApprovedColors”beginningonpage13.
ORANGE 1
CMYK 3.86.85.0
RgB
232.75.55
hEX
e84b37
PANtONE 7417-c
RED 1
CMYK 33.93.74.38
RgB
122.35.46
hEX
7A232E
PANtONE 188-c
ORANGE 2
DOCUMENTARY
CMYK 0.75.100.0
RgB 242.101.34
hEX
F26522
PANtONE 165-c
RED 2
CMYK 18.95.95.8
RgB
189.46.43
hEX
BD2E2B
PANtONE 7620-c
ORANGE 3
CMYK 0.50.100.0
RgB 247.148.30
hEX
F7941e
PANtONE 1495-c
RED 3
CMYK 5.98.100.0
RgB
226.35.26
hEX
E2231A
PANtONE 485-c
aJff style & usage guIdelInes 4AppROvEdCOLORS
ORANGE 4
CMYK 0.35.85.0
RgB 251.176.64
hEX
Fbb040
PANtONE 1365-c
RED 4
CMYK 0.92.68.0
RgB
251.52.73
hEX
Fb3449
PANtONE 1787-c
ORANGE 5
CMYK 0.16.100.0
RgB
255.210.0
hEX
FFd200
PANtONE 109-c
RED 5
CMYK 0.63.32.0
RgB 255.129.137
hEX
FF8189
PANtONE 177-c
ORANGE 6
CMYK 4.5.100.0
RgB
254.227.0
hEX
Fee300
PANtONE 102-c
RED 6
CMYK 0.39.14.0
RgB 255.178.184
hEX
FFb2b8
PANtONE 176-c
ORANGE 7
CMYK
5.1.76.0
RgB 248.235.96
hEX
F8eb60
PANtONE 100-c
RED 7
CMYK
0.23.5.0
RgB 249.206.215
hEX
F9ced7
PANtONE 706-c
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How to use Approved Colors
The approved colors must be combined in a specific way when utilized on the “Atlanta Jewish Film Festival” logotype
or other copy utilizing the same font and color treatment. Any element rendered in the Trade Gothic LT approved font or
otherwise not utilizing the combination font and color treatment of the logotype can be rendered in any of approved color.
Step one: single color per word
Any single word must be rendered in a single approved color. In this
example, it is orange.
Step Two: Single shade per letter
The entire word cannot be rendered in a single shade of the color,
but each individual letter must be colored in contrasting shades.
ajff style & usage guidelines 4 Approved Colors
page 13 of 27
optImIZIng contrast
Colorsmustbeadjustedtoensureoptimalcontrastwiththebackground.darkershadesmayshowupbetteronawhite
orlightbackground,whilelightershadesmayneedtobeusedwhenlogotypeelementsareplacedonthedarkblue
background.Agoodruleofthumbistoavoidthedarkestshadeofagivencoloronthebluebackgroundandthelightest
shadeonawhitebackground.
example of letter shadIng adJustment
Intheexamplebelow,the2014onthefarleftisoptimizedforawhitebackground.Whenthesameshadesarelaidontothedarkbluebackground,the2and4are
nolongeroptimallycontrasted.Inthe2014onthefarright,thelettershadeshavebeenadjustedsothe2and4arecontrastedbetter.
ShadesOptimizedforWhiteBackground
BLUE 3
BLUE 4
BLUE 6
OnaBlueBackground,the2&4areToodark
BLUE 2
aJff style & usage guIdelInes 4AppROvEdCOLORS
ShadesAdjustedfordarkBackground
BLUE 4
BLUE 6
BLUE 4
BLUE 3
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