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Curriculum Vitae
Lukasz Wasik
Guderskiego 13/5, 80-180 Gdansk, Poland
[email protected]
+48602210605
Skype: lukasz-wasik
Nationality: Polish
Date of birth 07.03.1982
Education:
 2013 Marin Facebook Certified Specialist
Facebook Advertising Exam
 2013 Marin Search Certified Specialist
Search Advertising Advanced Exam
 2013 Bing Ads Accredited Professional
Search Advertising Advanced Exam
 2013 Google Adwords Professional
Search Advertising Advanced Exam
 2012 Google Adwords Professional
Display Advertising Advanced Exam
 2007 – 2011 Edinburgh Napier University in Edinburgh
BA(Hons)Information Technology
 2010 Pitman Training Centre in Edinburgh
Microsoft Office Specialists Excel 2007
Experience:
 12.2012 – until now, PPC Account Manager - Freelance, Croud (UK)
Responsibilities:
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Creating paid search campaigns for some big UK brands
Keyword research and Ad Copy optimisation
Working closely with Account Director on integrating PPC client strategies
Tracking and analysing performance of campaigns and acting on findings to
improve performance and meet marketing return-on-investment targets
Creating weekly performance reports
 08.2012 – 09.2013, PPC Specialist - Enovatis, Gdansk (Poland)
Responsibilities:
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Managing PPC campaigns for a leading travel company in Poland (www.wakacje.pl,
www.easygo.pl, www.wypoczynek.pl, www.last-minute.pl)
Managing and optimizing over 100k keywords
Effectively managing monthly PPC budgets
Working over major search engines such as Google AdWords, and MSN adCenter
Optimizing campaigns for better quality and ROI
Creating quality content and structure for landing pages for PPC campaigns
Analyzing campaign data with Google Analytics
 04.2012 – 08.2012, PPC Specialist – Noril, Gdynia (Poland)
Responsibilities:
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Managing the PPC accounts of a broad variety of clients from; Finance; Estate
Agents; Computer Software
Extensive keyword research with use of leading analytics tools.
Finding niche keyword markets
Creating compelling Ad copies
Auditing PPC campaigns
Implementing conversion tracking and providing meaningful data
Daily client communication; reporting performance back and suggesting ways to
improve results; and meetings with clients to present results and ongoing strategy
 07.2007 – 11.2011, E-commerce Specialist – Inigo, Edinburgh (UK)
Responsibilities:
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Support and maintenance of web CMS systems and operational procedures
Identifying the client’s website requirements
Creating and modifying web pages to user’s needs
Training users with non-technical knowledge the basics of CMS
Support the development and maintenance of new communications channels:
Twitter, Facebook, Blogs
Creating PPC ad campaigns
Database management
Preparation of presentations for various marketing campaigns
Curriculum Vitae
 12.2004 - 06.2007, Office Administrator – Letting Agency Click-let, Edinburgh
Responsibilities:
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Conducting IT matters for the office
Verifying the correctness of the agreements drawn up with customers
Translations
Management of correspondence, supervision over the proper workflow and
document archiving
 10.2003 – 10.2004, Supervisor – Polish Telecom
Responsibilities:
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Building long-term relationships with clients
Implementing new sales plans
Conducting internal training
Manage a team of 20 telemarketers
Skills:
 Languages:
 Polish – mother tongue
 English – very good written and spoken
 IT:
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MS Office: Excel, Word, Outlook, Access, Power Point: advanced
Adobe CS5: Photoshop, Illustrator: intermediate
Wordpress: Web-based CMS: advanced
Knowledge of PHP, HTML & CSS
 Driving license Category B
Training:
 „The modern e-commerce”(Escrivo - Internet Consulting)
 „Handling a difficult customer” (Belding Skills.)
 „Managing the sales team”(Polish Telecom)
Hobbies:
 Football.
 Travel
 Designing logos
References available on request