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Gerald Matthews Jr.
250 Kennedy Drive Apt. 304, Malden, MA 02148 ∙ [email protected] ∙ (857) 200-3738
Technical Marketer specializing in multiple digital solutions and coding languages in order to innovate value creation and delivery in
evolving markets. Inquiring about opportunities that challenge mature and shifting markets as well startups looking to penetrate new
markets by use of advanced digital tactics.
EDUCATION
Boston College
Bachelor of Science
Carroll School of Management
Major: Business Management Concentration: Marketing
Chestnut Hill, MA
Dec 2011
SKILLS
Development: HTML5, CSS3, JavaScript, JQuery, Twitter Bootstrap 3, Microsoft Office Suite: Word,
PowerPoint, Outlook, Excel, Adobe: Photoshop, InDesign, Illustrator, Dreamweaver, Premier, audio and
video editing and production, WordPress, Sitecore and ExactTarget
Working knowledge in ASP.Net MVC 4, C#, AngularJS, PHP and MySQL, CMS development, GitHub,
SASS and LESS
WORK EXPERIENCE DBC, Pri-Med LLC, Digital Marketing Specialist (January 2015-Present)
 Design and develop assets for Pri-Med.com as well as for marketing communications
 Migration of content into new to be launched website
 Improve user experience across all channels
 Develop and implement digital strategies to increase conversions and site performance
 Analyze all platforms for efficiency and recommend improvements
 Train and support staff in use of internal marketing tools
 Landing page development to support marketing campaigns (Front End Development)
 Work with technology team to efficiently communicate marketing department needs
DBC, Pri-Med LLC, Interactive Marketing Coordinator (June 2013-December 2014)
 Develop, manage, and execute Email Marketing campaigns
 Front End Development for the Pri-Med website and supporting landing pages
 Implement data strategy and design using the ExactTarget email marketing platform
 Execute and maintain SEM campaigns with Google AdWords to increase online engagement with
sponsored content
 Reporting and strategy development using in-house tools and Google Analytics
Carbonite, Inc. (NASDAQ: CARB), Technical Support Representative (March 2012-June 2013)
 Improved customer satisfaction and product growth through the collection, processing, and presenting
of customer insights to Product Managers
 Provided technical assistance to customers, personally average over a 95% customer satisfaction rating
during my tenure
 Generated product sales by converting trial customers of the Carbonite Online Backup software into
full subscribers
 Sold third party technical assistance as a service to add value for Carbonite customers
 Advocated for the Carbonite brand and promote security to build and retain trust of clients
U-Call We Haul, Communications/Technical Consultant (June 2008-June 2013)
 Created and managed a web based advertising campaign to distinguish the company from competitors
by leveraging family brand and unmatched local price points
 Developed and managed company website which led to a significant increase in organic business
 Improved company advertising capabilities through various web channels and directory services such
as Yellow Pages, Facebook, Yelp, and several other media outlets and customer feedback web
platforms
 Analyzed web analytics and Google AdWords campaigns
 Provided IT support to update, troubleshoot, and rebuild office infrastructure
(References and Freelanced Samples Available)