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ECR ASIA
A PACIFIC CONFERENCE & EXHIBITION 2015
Collaborating for a Better Future
14th EFFICIENT CONSUMER RESPONSSE (ECR)
ASIA PACIFIC CONFERENCE & EXHIBITTION
The Conference presents a prestigious chance to engage with and learn from those world's leading practitioners in the consumer product
gp
p
ts manufacturing, g,
distribution, wholesaling and retailing industries around the region. It serves as a platform to share best practices of collaborative management in serving consumers better, faster and at less cost throughout the supply chain.
In the past 15 years, we had successfully attracted close to 7
7,000 participants to our once‐in‐two‐year conference. With this year’s vision “Collaborating for a better future”, attendees will discuss how to collaborate within the industry for a better vision to meet future needs. The Conference th
his year will focus on the two major driving forces that are shaping the retail industry in the future.
h i
h
il i d
i h f
(1) The Changing Face of Retail – 360‐degree retailing insights to address the key successful elements in response to
the ever‐changing retail environment of today and tomorrow,
t
with focuses on the dynamics of the retailing
landscape including Digital Consumer Trends, Omni‐channel Retailing, On‐shelf Availability, Strategic Approaches to
Drive Food Safety, Retail Talent Excellence.
(2) The Consumer 2.0 – New technologies influence consumer behavior, which change the rules of business today.
The Conference will gather successful brands,
brands retailerss and technology experts to share their insights in digital &
new economy and to win the next generation consum
mers – Connected Consumer, Future Pulse of e‐Commerce,
Retail Big Data, Supply Chain Transformation, Retail Besst Practices in the region.
Get Inspired and Connected – Conference Higghlights by Numbers
60
00+
Deleggates
20
0+
Contentt Sessions
4 Uniqu
q e Business Stre
eams
20
0+
Netwo
orking Hou
urs
ECR ASIA
A PACIFIC CONFERENCE & EXHIBITION 2015
Collaborating for a Better Future
TH
DAY 1: 24 MARCH 2015 (TUESDAY) – THE CHANGING FACEE OF RETAIL
The retail industry has reached a tipping point. Tough econom
mic times have brought into rapid focus of changing consumer
behaviors. A shopper today has vastly different expectations of product, service, value and environment than ever five
obal retailers with sales growth at an average of 6% in 2013
years ago. Asia retail is still a key growth destination for glo
(China's growth even up to more than 10% in 2013). In day 1, the Conference will investigate the existing Asian retailing
and implications of the impending changes of the retailing landscape.
08:30 ‐ 09:15
Registration
09:15 ‐ 09:30
Welcome Address: Collaborating for a Better Future
GS1 Hong Kong – Ms. Anna Lin, Chief Executive , GS1 Hong Kong
ECR Asia Pacific – Co‐Chairs:
‐ Ms. Joy Rice, Supply Chain Director, Global Travvel and Middle East, Diageo
‐ Mr. Michael Haas, Head of Supply Chain Managgement, Metro Cash & Carry India Pvt Ltd
09:30 ‐ 09:40
Opening Address by Guest‐of‐Honour
‐ Mr. Gregory So, GBS, JP, Secretary for Commercce and Economic Development, The Government of the Hong Kong Special Adm
ministrative Region 09:40 ‐ 09:50
Official Opening Ceremony
09:50 ‐ 10:30
Keynote Address: Consumers of the Future – Success Factors for Future Retail
Asia Pacific region is one of the most demographically complicated markets in the world. Brands and retailers are
n
and the unprecedented potential of under‐explored markets
facing the rise of super consumers in developed nations
in emerging countries. In this session, we will loo
ok into the success factors for retail to respond and react the vastly
changing retail environment as well as how to meet the ever‐changing consumer now and in the future.
ever
‐ Mr. Alex von Behr, Chief Customer Officer, Unile
‐ Mr. Damien Veilleroy, ROO – Regional Operatio
on Officer Asia, METRO Cash & Carry
10:30 ‐ 10:50
Coffee Break & Market Place Networking
10:50 ‐ 11:50
CEO Panel: Retail Reload – Managing Retail Durability, Sustainability and Prosperity
Though Asia is still the first choice of global retailing based on the promising growth every year, particularly in China,
the retail industry is still confronted with unpreecedented change. According to a study by HAVAS media, 70% of
brands could disappear and consumers would nott care. In this panel, industry experts will discuss how retail industry
can create messages that address the ever‐ch
hanging demographic, cultural and consumption behavior shifts.
Particularly, the panel will cover:
‐ What are the key driving factors in winning the retail war with emerging retail landscape?
d channel to outreach in the market?
‐ How to apply innovations in retail and diversified
Moderator: Mr. Peter Freedman, Managing Direc
,
g g
ctor, The Consumer Goods Forum ,
‐ Mr. Philippe Giard, Regional Managing Directorr, Greater China (Food Retail), Park'n Shop ‐ Mr. Alex von Behr, Chief Customer Officer, Unile
ever
‐ Mr. Damien Veilleroy, ROO – Regional Operatio
on Officer Asia, METRO Cash & Carry
‐ Leading Manufacturer 11:50 ‐ 12:50
Plenary 1: Mega Campaign, Micro Segmentation – Catching the Shift of Consumer Trends
The retail industry's growth over the past quarterr century has been nothing short of exhilarating. Retail is competing
for the shift of income, the evolution of digital lifeestyle, the increasing concern for health and wellness, as well as the
d
demand
d for
f green value
l chain
h i and
d so on. These
Th
t d are demographic
trends
d
hi and
d have
h
b
been
obvious
b i
f years. It holds
for
h ld
greater promise for the industry to differentiaate themselves and provide a fresh go‐to‐market approach and
products so as to catch the change. In this session, we will discuss:
‐ How to respond to the increasing concerns on heealth & wellness, especially in growing markets. And how to make health & wellness in place?
‐ How to use sustainability as a differentiator? How
w to start sustainability in the company? ‐ How to leverage technology and analytics to imp
prove consumer satisfaction?
‐ How to gain better alignment between product d
development and marketing to tailor channel strategies by segment?
‐ How to create and tailor extraordinary retail exp
y
p
periences ?
‐ Ms. Lisa Richert, Director‐Connection, Planning and Media, Coca‐Cola Pacific Group – Digital Lifestyles ‐ Mr. Lawrence Law, Global General Manager, Johnnie Walker House, Diageo – Shifting of Income
‐ Mr. Rene Co, Vice President, Communications, P
Procter & Gamble Greater China – Sustainability
‐ NTT 13:00 ‐ 14:00
Luncheon & Exhibition
ECR ASIA
A PACIFIC CONFERENCE & EXHIBITION 2015
Collaborating for a Better Future
14:00 16:00
14:00 ‐
Concurrent Sessions: Managing Uncertainty – Preparing for a Change
Concurrent Sessions: Managing Uncertainty
eparing for a Change
Track 1: One Retail, One Consumer Experience – Evolution of Omni‐channel Retailing
Track 2: On Shelf Availability Innovations – A Scientific Look at the On‐shelf Availability and Shrinkage Management
Consumers increasingly embrace digital technologies and
devices in all stages of their new buying behavior. Digitalization
and mobility are integrated with physical shopping behavior
and retailers are being advised they should look at Omni‐
channel retailing. In Omni‐channel retailing, a customer can use
more than one sales channel to shop from a retailer for any
given transaction and the challenge to retailers is to create an
unified experience to the consumers and, most importantly, to
keep this consumer purchase again. In this breakout track
session, we will discuss:
‐ What are the trends of Omni‐channel retailing now and in the future? ‐ What are the strategies behind?
‐ How to bridge between online and offline?
How to bridge between online and offline?
‐ How to define shopping experience?
‐ What exactly do the multi‐channel shoppers want?
According to a research by ECR group, the out‐of‐stock levels in
general retailers are still averaging at 8.3%. Promotional lines
are likely to be twice the level of stock lines. Out of stocks are
costing the industry billions every year. 20% of all out of stocks
remain unresolved for more than 3 days. There is only a 4%
chance of buying all 40 items on your shopping list. On‐shelf
Availability (OSA) remains a vexing issue for the retail industry,
but in a competitive battle for each shopper’s spend, the
benefits of approving out of stocks have become even more
compelling. Industry leaders in Asia Pacific are moving forward
with their initiatives aimed at resolving many of the challenges
OSA raises. In this breakout track session, we will discuss:
‐ How to ensure OSA? What are the root causes?
‐ What quantified benefits does OSA really offer to the retailers What quantified benefits does OSA really offer to the retailers
and the manufacturers? What is the role of technology innovation in the OSA optimizations? ‐ Any best practices available in the market? How to determine right product, right time, right quantity on shelf? How to collaborate to minimize the OSA risk?
Moderator: Mr. Paul D Prendergast, Partner, Products Management Consulting, Accenture
‐ Mr. Lawrence Law, Global General Manager, Johnnie Walker House, Diageo Asia Pacific ‐ Mr. Robert Beideman, Senior Director, Digital and Innovation, GS1
‐ Duty Free Shoppers 1
2
3
4
Track 3: Life Critical New Practices on Food Safety –
Current Status, Regulatory Perspectives and Future Outlook
Food safety is a global problem threatening the food security of
millions of people. The food safety problem is more prevalent in
the least industrialized world than in the industrialized world
(McIntyre et al. 2009). In the less developed world, unsafe food
and water borne diseases are responsible for the deaths of
approximately 2.2 million people annually, 1.9 million children
amongst them (WHO 2008). Food safety related health
problems, like acute diarrheal illness, affect up to 1.8 million
children worldwide in developing countries. Nearly 700,000
people die of food and water safety‐related causes every year in
the Asia‐Pacific region alone (WHO 2004). With the increasing
desire on providing superior consumer experience, it implies
that the retail industry needs to provide trust products or
services. In this breakout track session, we will discuss:
‐ What are the requirements on food safety and status across What are the requirements on food safety and status across
regions?
‐ Why food safety is still a key concern to the retail industry?
‐ What implications to the industry and what are the practices for the industry?
Moderator: Mr. Miles Wilson, Director Commercial Leadership – Asia, The Coca‐Cola Company
‐ Mr. Peter Johnston, General Manager, Quality, Food Safety & Regulatory Affairs – Greater China (Food Retail), A.S. Watson G
Group (HK) Ltd
(HK) Ltd
‐ Mr. Danai Galassi, Senior Vice President of Supply Chain & Logistics Management, Charoen Pokphand Foods PCL
‐ Mr. Ken Chung, General Manager, Business Development, DCH Logistics Co Ltd
Moderator: Mr. Michael Haas, Head of Supply Chain Management, Metro Cash & Carry India Pvt Ltd
‐ Mr. Denny Yang, Strategy and Marketing Director, CHEP Asia
Joint Presentation (Loscam/ Unilever)
‐ Mr. David Edwards, General Manager ‐ Business Development, China Merchants Loscam
‐ Mr. Dave Peberdy, Group Customer Packaging Leader, Unilever ‐ Mr. Tony D’Onofrio, Vice President, Tyco Retail Solutions
Track 4: Growing Talent Excellence – Building a Talent‐focused Organization
Retail industry involves relatively scalable people and therefore,
quality and performance of staff is critical for shaping the retail
image. Talent management refers to the anticipation of
required human capital for an organization and the planning to
meet those needs. Retailers that offer a differentiated customer
experience by delivering an excellent service from highly skilled
staff will be the future winners. Brands that offer fresh services
or products will retain their consumers. In this breakout track
session, we will discuss:
‐ How to define the right talent metrics, to measure and to analyze?
‐ How to create loyalty and a high level of engagement among employees at all levels?
‐ How to align skills/training with business goals?
‐ How to reduce costs without sacrificing performance?
How to reduce costs without sacrificing performance?
‐ What is the role of technology innovations in talent management? Moderator: IGD
‐ Mr. Anthony Rose, Chairman and CEO, House of Rose Professional ‐ Ms. Su‐Mei Thompson, CEO, The Women’s Foundation
‐ Ms. Siqin Jiang, HR from Walmart Asia ECR ASIA
A PACIFIC CONFERENCE & EXHIBITION 2015
Collaborating for a Better Future
TH
DAY 1: 24 MARCH 2015 (TUESDAY) – THE CHANGING FACEE OF RETAIL
The retail industry has reached a tipping point. Tough econom
mic times have brought into rapid focus of changing consumer
behaviors. A shopper today has vastly different expectations of product, service, value and environment than ever five
obal retailers with sales growth at an average of 6% in 2013
years ago. Asia retail is still a key growth destination for glo
(China's growth even up to more than 10% in 2013). In day 1, the Conference will investigate the existing Asian retailing
and implications of the impending changes of the retailing landscape.
16:00 ‐ 17:00
Closing Panel: The Changing Face of Retail – Winn
ning the Consumer in Retail 2.0
In response to the above tracks, this session with a series of iconic speakers from leading retailers and CPG companies will conclude ways to change the futurre trends. In this wrapping‐up panel discussion, speakers will join together to discuss the challenges, opportunities aand best strategies for retail to meet with the changing face of retail, the new era of retail ‐ Retail 2.0.
Moderator: Ms. Joy Rice, Supply Chain Director, G
Global Travel and Middle East, Diageo
Mr. Paul D Prendergast, Partner, Products Managgement Consulting, Accenture
Mr. Miles Wilson, Director Commercial Leadership – Asia, The Coca‐Cola Company
Mr. Michael Haas, Head of Supply Chain Manage
ement, Metro Cash & Carry India Pvt Ltd
17:00 ‐ 18:00
Networking Cocktail & Exhibition
Asia will become the biggest contributor
to B2C E‐commerce, predicted to spend
$502 billion
in 2014 –
nearly a third of total spend worldwide.
(Source: eMarketer 2013)
Businesses that adopt an Omni‐channel
strategy achieve
91%
91
% greater year‐
over‐year customer retention rates
compared to businesses that don’t.
(Source: Omni‐channel Customer Care October 2013)
80%
80
% of customers feel companies
need to make big changes in how theyy
provide customer service.
(Source: Omni‐channel Customer Care October 2013)
ECR ASIA
A PACIFIC CONFERENCE & EXHIBITION 2015
Collaborating for a Better Future
TH
DAY 2: 25 MARCH 2015 (WEDNESDAY) – THE CONSUMER 2
2.0, THE NEXT GENERATION CONSUMERS
Increased adoption of technology by consumers means that th
he retailers have to evaluate the use of technology to support
the new connected consumers. Consumers are now more dynamic
d
and more interactive, with 86% of consumers using
their mobile or Smartphone for internet access on a daily or weekly basis. Research shows that 36% of consumers would
like to access product information with their mobile device an
nd 14% would like to use their mobile device as a substitute of
their credit card. In day 2, we will investigate how retail has to
o respond to the next generation of consumers, how retail has
to adapt in the new face of increasingly digitalized world and embrace
e
a more interactive retailing.
42% Consumers
access retail information via their
mobile phone on the street (18‐34s)
(S
(Source: MMA GMI UK custom survey, March 2014)
MMA GMI UK
t
M h 2014)
41%
of mobile online shoppers use an app
(S
(Source: MMA GMI UK custom survey, March 2014)
MMA GMI UK
t
M h 2014)
08:30 ‐ 09:15
Registration
09:15 ‐ 10:05
mer – Reaching Today's Constantly Connected Consumers
Keynote Address: Connect to Connected Consum
Consumers are now more dynamic and interactivve as they are constantly connected to the internet through mobile
devices. They are in control of the technology they use and also expect the latest technologies from the retail
w will discuss the evolution of digitalization and the implications to
industry regardless of channels. In this session, we
the retail industry across channels.
‐ Mr. Richards Gilbert, Head of Performance Solu
utions, N. APAC, Google
‐ Leading Manufacturer 10:05 ‐ 11:05
eadership – One Customer Experience
Plenary 1: Building e‐tailing and Omni‐channel Le
A survey concluded that 89% of customers consid
der whether retailers can provide the MOST CONVENIENT ways for
them to shop is important. In parallel, Amazon so
old over 1 billion items for the first time in Q2 if 2012, that was 126
items sold per second. That means 7,458 items sold in a minute, 452,899 in an hour and 10.8 million items sold in a
y The e‐Commerce p
platform is ggrowingg in an unstoppable
u
pp
wayy and it is transformingg the behavior of retailers. In
day.
this session, we will cover the benefits of e‐‐Commerce as a retail option in a recessionary economy, and
suggest effective strategies when adopting an on
nline medium that could result in growth for a retailer. Particularly,
the speaker will address:
ogy as a key competitive differentiator?
‐ How retailers are utilizing e‐Commerce technolo
‐ How to keep your customers updated constantlyy as their views and behaviors change and that knowledge should be used to drive service levels forward?
ding all the key drivers in enabling e‐Commerce, like innovations, ‐ How to deliver a comprehensive plan in embedd
customer experiences, payment methods? ‐ NTT ‐ eBay ‐ Zara (under invitation)
11:05 ‐ 11:25
Coffee Break & Market Place Networking
11:25 ‐ 12:25
mmerce Fulfillment Solution for the Omni Channel World Plenary 2: Panel Discussion – Logistics and e‐Com
A study indicated a staggering fact that 83% of CEEOs believe supply chains are not up to omni‐channel challenges and
optimized supply chains can lower costs by 15%,
1
reduce less than half the inventory and more than three
times shorter cash‐to‐cash cycles.
cycles Consumer adoption of e‐Commerce is booming throughout the Asia Pacific region,
region
leading to the omni‐channel world that combinees offline with online. Retail merges with e‐tail resulting in massive
complexity for supply chain eco‐systems, requiring reconfiguration of inventory strategies, distribution models and
logistics networks. The logistics landscape is overwhelmed
o
with global and local service providers, from the
multinational brands to the man‐with‐a‐scooter, and everything in between. Specific e‐commerce logistics topics to
be explored include:
‐ Efficient and effective last mile delivery to consu
umers in remote locations ‐ Distribution strategies and inventory models – ceentralized, distributed, hybrid ‐ Intermediary channels for e‐commerce fulfillmen
nt – convenience stores, locker boxes ‐ Challenges of cross border compliance for intern
g
p
national e‐fulfilment
‐ Returns and reverse logistics – balancing service expectations with economic realities Moderator: Mr. Mark Millar, Managing Partner, M Power Associates
‐ Dr. Arne Jeroschewski, Vice President, Businesss Development, DHL eCommerce Asia Pacific
‐ Mr. Dominic Gates, Executive Director for North
h Asia, LF Logistics ‐ Leading Logistics Service Provider ECR ASIA
A PACIFIC CONFERENCE & EXHIBITION 2015
Collaborating for a Better Future
TH
DAY 2: 25 MARCH 2015 (WEDNESDAY) – THE CONSUMER 2
2.0, THE NEXT GENERATION CONSUMERS
Increased adoption of technology by consumers means that th
he retailers have to evaluate the use of technology to support
the new connected consumers. Consumers are now more dynamic
d
and more interactive, with 86% of consumers using
their mobile or Smartphone for internet access on a daily or weekly basis. Research shows that 36% of consumers would
like to access product information with their mobile device an
nd 14% would like to use their mobile device as a substitute of
their credit card. In day 2, we will investigate how retail has to
o respond to the next generation of consumers, how retail has
to adapt in the new face of increasingly digitalized world and embrace
e
a more interactive retailing.
12:30 ‐ 13:30
Luncheon & Exhibition
13:30 ‐ 14:30
Plenary 3: Retail Big Data – The Game Changer Le
eading Competition Through Data and Analytics
“Big Data” has been touted as the next “big thing” in e‐Commerce. But according to a research, only 47% of retailers
understand how to apply Big Data to their busin
ness. We can expect non‐retail ecommerce to be similar. Big Data
refers to a large set of data too complex to be handled
h
by conventional database management tools. It
It’ss the data
that exists beyond your web analytics, ERP, or CR
RM databases. It often exists outside of your organization, think of
customer sentiment and social sharing data owned by Facebook, Twitter and Pinterest, or competitive pricing data
from comparison shopping engines. Big data an
nd analytics become a key weapon for the retail industry. In this
session we will discuss how to use this trend smarrtly including:
What is the source of retail big data? ‐ How to translate into business intelligence?
‐ How to leverage big‐data‐driven capabilities to eexecute competitive Omni‐channel strategies?
‐ How to integrate Big Data into your company wid
How to integrate Big Data into your company wid
de objectives?
de objectives?
‐ How technology can enable such needs?
‐ Is it a necessity of going cloud? ‐ Mr. Tony Guo, Key Account Business Development Director, Mengniu Dairy (Group) Co. Ltd
‐ VISA
‐ Leading Business Solution Provider Case Sharingg
14:30 ‐ 16:00
Plenary 4: Winning the Market Together in New Ways – Case Studies in Successful Industry Partnerships
One of the ways to sustain in the ever‐changing retail market is collaboration. ECR aims to facilitate industry
collaboration between retailers, manufacturerss and distributors to work together for the benefits of Big C
“Consumers”. In this session the top 3 ECR Awarrd cases from the region will be reviewed which all demonstrate a
new way of working together for the ultimate goaal of responding to consumer needs.
‐ ECR Asia Pacific Awards Top 3 Case Presentation
n ‐ ECR Asia Pacific Recognition Awards Presentatio
on
16:00 ‐ 16:15
Coffee Break & Market Place Networking
Coffee Break & Market Place Networking
16:15 ‐ 16:30
Award Presentation Ceremony & Lucky Draw
16:30 ‐ 16:50
ost
Closing Speech & Handover Ceremony to 2016 Ho
16:50 ‐ 17:00
Speech by Next Host Country
21% of consumers conducted a mobile search before
conducted a mobile search before making an offline purchase.
(Source: McKinsey Chief Marketing & Sales Officer Forum)
A retailer using data to its fullest
could increase its operating margin
by more than
60%
(Source: McKinsey Chief Marketing & Sales Officer Forum)
ECR ASIA
A PACIFIC CONFERENCE & EXHIBITION 2015
Collaborating for a Better Future
REGISTRATION FEE
Regular Rate
Eligibility
Registration Method
Indiividual from
‐ GSS1 Hong Kong member Member
USD600
orgaanizations
Online registration with ‐ EC
CR AP Council members, promotional code affilliate organizations
‐ GSS1 member organizations
Non‐member
Group Ticket
USD850
Buy 7 Get 3 Free OR
Buy 10 Get 30% Discount Indiividual
Online registration
Online registration
Gro
oup of 10 register together from
m :
‐ GSS1 Hong Kong member orgaanizations
‐ EC
CR AP Council members, affilliate organizations
‐ GSS1 member organizations S1
b
i ti
Contact
GS1 Hong Kong CONTACT INFORMATION: Register Online – please visit: www.ecr‐ap‐conferencee2015.com/reg_step1
Speaker Nomination or Sponsorship Opportunities
Speaker
Nomination or Sponsorship Opportunities
Check out the sponsorship package details and we aree also welcome to customize one to meet you needs and objectives
Mr. Ken Lam, GS1 Hong Kong (Tel : +852 6180 0905)
To learn more about this conference, please contact us:
Email : ecrinfo@ecr‐ap‐conference2014.com Tel : +852 2863 9766
Website: www.ecr‐ap‐conference2015.com
Supporting Organizations