1. No category

Bon Voyage
'kqHk ;k=k
media kit 2015
'kqHk ;k=k
Bon Voyage
MAGAZINE
An exclusive monthly inflight magazine of Air India, seeks to be the strong bond between the legacy brand, Air India,
and it’s passengers. In the last three decades, the readers were offered two magazines – Swagat for Indian Airlines
(Domestic operation) and Namaskaar for Air India (International network). With the merger of theAn
two exclusive
airlines into one,
monthly inflight magazine of Air India, seeks to be the strong bond between the legacy brand, Air India, and
beginning June 2011 the readers will be offered a single inflight magazine, which will be a reflection of the corporate
it’s
passengers.
In the last three decades, the readers were offered two magazines – Swagat for Indian Airlines (Domestic
entity, Air India, and the country, India.
Volume 1 | Issue 3
ISSUE 5 • 2014-15
operation) and Namaskaar for Air India (International network). With the merger of the two airlines into one, beginning June
2011 the readers will be offered a single inflight magazine, which will be a reflection of the corporate entity, Air India, and the
country, India.
make
a
statement
be it party or work,
a trendy watch is a must
for a good impression
FESTIVE
FASHION
this season of celebrations and joy,
add an ethnic touch to your look
trends
for men
play around with classic
and modern designs
PASSENGERS
#STYLEPLAY
step
tricks to make the
maximum out of
fashion and trends
in style
different shoes to address
your different needs
HOME DECOR
latest trends to make your
place livelier than ever
CONTENT
A MaXposure Media Group Publication
Circle Cover final.indd 76
14/10/14 12:18 PM
male
GENDER
smarttrucking
Indian
global appeal
HEADING
Indian and
FOR A BOOM
International travelers
in-flight entertainment
travel, movies,
books, art, music,
technology, business
MAXPOSURE ADVANTAGE
and state initiatives
MaXposure Advantage
LOGISTICS IN RETAIL
business
Expand your business,
integrate with
LOGISTICS IN RETAIL
DOMESTIC MARKETSHARE*
leisure
CLASS
A
INCOME
39% 61CONTENT
%
MaXposure Media Group
continues
be the
fastest-growing
media
MaXposure
Media to
Group
continues
to be the fastest
company in India. growing media company in India.
December 2014
+
Finding Zen in Japan
Kyoto, Osaka, Hiroshima
Ketan Mehta
Volume 2
Issue 11
VI
Free Copy -- for inflight reading only
A MaXposure Media Group Publication
2
And the evolution
of cinema
Jingle all the way
Christmas cakes
with a twist
TRAVEL WITH
FESTIVALS
FROM HORNBILL TO RANN UTSAV
Besides
magazine,
MaXposure
publishes
Besides SHUBH YATRA,
AirMercedes-Benz
India’s inflight
magazine
, MaXposure
22
consumer
and
corporate
magazines
across
verticals
publishes 22 consumer and corporate magazines across verticals
in 15 national and international languages that are
in 15 national and international languages that are available in over
available in over 170 countries worldwide. Its
170 countries worldwide. Its publications include, L’Officiel India;
publications include FHM India; Diabetic Living;
Diabetic Living; Estetica;
FHMIndia;
India;Shubh
India Perspectives,
Ministry
of
L’Officiel
Yatra-Air India’s
inflight
External Affairs flagship
magazine;
Spice
Route,
in-flight
magazine
of
magazine;
Ministry
of
External
Affairs-India
2
SpiceJet Airlines; Vistara,
in-flight
magazine
of TATA
Singapore
Airlines;
Perspectives;
Spice
Route-inflight
magazine
of SpiceJet
Mercedes-Benz Magazine;
officialofmagazine
for Daimler
Airlines; Smarttrucking,
Vistara-inflight magazine
Vistara, Bihangainflight
of Biman Bangladesh
Airlines;
Fly
Commercial Vehicles;
Axis magazine
Bank’s Homecoming;
Crossings
Insight;
Africa-Fly
Africa’s
inflight
magazine;
Smarttrucking;
FDCI newsletter; Credai
Times;
ISUZU
Travelogue,
Watts
Up! magazine
Axis Bank
Homecoming;
Yesfor
Bank;
CrossingsIndustries;
Insight;
for Havells India; Badhte
Kadam,
newsletter
Rockman
Credai
Times;
Watts
Up!;
Badhte
Kadam;
Circlethe
Moods: Outdoor Sex Guide for HLL; Circle, retail magazine of Lifestyle;
magazine for loyalty card members of lifestyle stores;
Pantaloons, retail magazine of Pantaloons; Ambience, magazine of
Pantaloon-the magazine for the shoppers; City WalkerAmbience Mall; Citythe
Walker,
magazine of Select CityWalk and DLF
magazine for Select City Walk; Ambience-Ambience
Promenade mall magazine.
mall magazine and Promenade mall magazine.
MaXposure is the largest
custom
inflight
magazine
publisher
MaXposure
is theand
largest
custom
and inflight
magazine in the
Indian subcontinent.publisher in the Indian subcontinent.
GENDER
5.4%
9%
53% 47%
IndiGo Jet Airways Jetlite
Low Cost Carriers
Indian flavour
DISTRIBUTION
December 2014 | Vol 2 | Issue 11
Air India
17.1%
female
19.8%
Spicejet
Go Air
*Source: Directorate General of Civil Aviation, November ‘13
A+
media, international representation and outsourcing. It
global appeal
employees over 115 people across 11 offices in India
Indianand
and
It has a network of 11 offices in India (Delhi, Mumbai, Pune,
EveryBengaluru,
seat pocket, Airport lounges, PSU offices, Parliament
Ministry offices
(Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad,
Chennai, Hyderabad,Kolkata,
Kolkata,
Raipur,
Indore,
Chandigarh
and
International
travelers
Raipur, Indore, Chandigarh and Ahmedabad)
Ahmedabad) with the
headquarters
in
Delhi.
in-flight
entertainment
with the headquarters in Delhi.
Bon Voyage
readership per month
29.5%
male
SEA & AIR CARGO
MaXposure
Media Group
is a company
full-servicespread
media
MaXposure Media Group
is a full-service
media
company
spread across
the dimensions
of events,
publishing,
across the dimensions
of publishing,
creative
solutions,
custom
events,
custom publishing,
publishing, ambient creative
media, solutions,
international
representation
andambient
outsourcing.
'kqHk ;k=k
2.7+
19.1%
million
75% 25%
DRIVERLESS TRUCK
Daimler India Commercial Vehicles Pvt. Ltd
PASSENGERS
54% 46%
Is this the future of trucking?
SIPCOT Industrial growth Centre, Oragadam, Mathur Post,
Sriperumbudur Taluk, Kancheepuram District -602105, Tamil Nadu.
Phone :+91 44 45996000, Website; www.bharatbenz.com,
E-mail: [email protected]
female
travel, movies,
books, art, music,
technology, business
and state initiatives
105
destinations worldwide
136
leisure
business
CLASS
74
% 26%
INTERNATIONAL MARKETSHARE
A
39.1%
aircrafts
INCOME
40% 60%
Air India
A+
43.7%
12.2%
Indigo
*
5%
Jet Airways Spice Jet
Mercedes-BENZ magazine
DISTRIBUTION Every seat pocket, Airport lounges, PSU offices, Parliament and Ministry offices
A
*Source: Directorate General of Civil Aviation, September ‘13
n expression of the brand’s core values,
Mercedes-Benz magazine is a
reflection of every Mercedes-Benz
owner’s lifestyle, milestones and
aspirations. Rooted in tradition yet
progressing with the contemporary,
Mercedes-Benz magazine seeks to
inform and interact, enlighten and
entertain.
The Mercedes-Benz magazine is
a quarterly dose of luxury and lifestyle
offered by the brand that transcends
high life. An extension of the brand
Mercedes-Benz, Mercedes-Benz
magazine reflects the philosophy of
living luxury the smart way.
VII
3
3
MARKET STANDINGS
'kqHk ;k=k
Bon Voyage
1
Bon Voyage
January 2015 | Vol 2 | Issue 12
No. of passengers on
International Routes
No. of passengers on
Domestic Routes
'kqHk ;k=k
Shubh Yatra Magazine is the
Madhur Bhandarkar's
Bollywood musings
Secret seven
Free Copy -- for inflight reading only
Unexplored destinations
you should visit in 2015
VIVA LA
BARCELONA!
BEYOND THE GOAL POST
2
NO.1 IN-FLIGHT
MAGAZINE
Flyer base (in lakhs)
3
1.0
4.38
4
5
in India
Air India is the only 100% full service*** airline in India
Airlines
10.79
7.75
Air India**
10.27
Spicejet**
9.70
Jet Airways
(Dom)
5.47
Jet Airways
(Int’l)
5.03
Go Air
Source: DGCA data for the month of October 2014
Indigo airlines has not been included as it does not have an in-flight magazine
* The rank is based on the number of passengers the magazine is exposed to, every month
** Combined data for Spicejet & Air India as there is only one magazine for both Domestic and International routes
***Jet has both full service (Jet Airways) and low cost (Jet Konnect) inventory
#
Market estimations
SHUBH YATRA M A G A Z I N E I S A V A I L A B L E I N E V E R Y S E A T P O C K E T O F A I R I N D I A A I R C R A F T
For the latest edition, visit www.shubh-yatra.in
4
5
'kqHk ;k=k
Cartographers: ttk maps
6
This map is for illustrative purposes and does not imply the expression of any opinion on the part of the publisher or their
sponsors concerning the legal status of any country or territory or concerning the delimitation of frontiers or boundaries.
Map not to scale
Cartographers: ttk maps
Bon Voyage
7
Bon Voyage
'kqHk ;k=k
Map not to scale
Cartographers: ttk maps
8
•
•
•
Air India
Air India Express
This map is for illustrative purposes and does not imply the expression of any opinion on the part of the publisher or their
sponsors concerning the legal status of any country or territory or concerning the delimitation of frontiers or boundaries.
Air India Codeshare
9
'kqHk ;k=k
Bon Voyage
MaXposure Media Group (India) Pvt. Ltd.
TECH SPECS & RATE CARD
The readership profile of the magazine includes affluent businessmen and entrepreneurs, high-end
tourists, senior corporate executives, successful professionals, decision makers and influencers
and thus offers very high reach to the advertisers.
Magazine Size (inch):
Live/Safe Area (inch):
Bleed size:
21 cm x 27.3 cm
210 mm x 273 mm
18.6 cm x 24.9 cm 186 mm x 249 mm
Magazine size +3mm
Bleed Ad Dimensions
W x H (cm)
W x H (mm)
Full page
21.5 x 27.9
215.5 x 279
Double Spread
42.5 x 27.9
425.5 x 279
W x H (mm)
Full page
19.5 x 25.9
195 x 259
Double Spread
40.5 x 25.9
405 x 259
1-11-222/2 Ground Floor, Street No.4, Gurumurthy lane, Begumpet,
Hyderabad-500 016; Tel: 91.40.40021545
FL 9, Alsa Mall, First Floor, 149, Montieth Road, Egmore,
Chennai-600008; Tel: 91.44.42015685; Fax: 91.44.42015684
* please allow a gutter space of 5 mm in double spread ads
Rate Card
Live/Safe Area
Bleed
Magazine Size
PAGE BLEEDS: 1/8 inch on all sides
for a total document size of 8.75
inches wide x 10.75 inches high.
Ads submitted without sufficient
bleed area will be reduced to fit live
area size.
LIVE/SAFE AREA: 1/4 inch inside
of trim size on all sides of a bleed
ad. A full page bleed ad has a live
area measuring 7.75 inches wide
x 10.25 inches high. Please do not
place logos, legal disclaimers or
other critical information outside
live area. Additionally, for spread
bleed ads, allow 1/8 inch on each
side of the gutter for binding.
Clearly mark all ad materials with
proper cropping instructions to
avoid misinterpretation.
10
Sco. no. 866, 2nd Floor, Office No. 18, NAC Manimajra,
Chandigarh – 160101; Contact No. 9988985839
South
1010 A Wing, 10th Floor, Mittal Towers, M.G. Road, Bengaluru-560001,
Karnataka, India; Tel: 91.80.40921037-38; Fax: 91.80.41510657
Non-Bleed Ad Dimensions
W x H (cm)
Head Office
Unit No G-0-A (Ground Floor), Mira Corporate Suites, Plot No. 1 & 2,
Ishwar Nagar, Mathura Road, New Delhi-110065; Tel: 91.11.43011111;
Fax: 91.11.43011199; Email: [email protected]
INR (`)
USD ($)
Full Page colour (FPC)
9,00,000
23,000
Double Spread (DPS)
18,00,000
45,000
First 30% of the magaine (FPC)
11,02,500
28,000
First 30% of the magazine (DPS)
18,90,000
48,000
Inside Front/Back Cover
15,75,000
39,000
Opening Spread
26,77,500
65,000
Back Cover
22,95,000
56,000
Half Page
5,40,000
15,000
One-third Page
3,60,000
10,000
Issue
Deadline
January
20th Dec
February
20th Jan
March
20th Feb
April
20th Mar
East
DPS Corporate Club, 1st Floor, 9A Sebak Baidya Street,
Kolkata– 700029; Tel: 9133.40680111
Magnetto Offizo, Office No.546, 5th Floor, Magnetto The Mall,
G.E.Road, Labhandi, Raipur; Tel: 91.771.4264571
West
Office No 401, Shubham Centre A1, Cardinal Gracious Road,
Chakala, Andheri (East), Mumbai 400099; Tel: 91.22-61991111, Fax:
91.22.61991115
Office No. 4, Megabyte Business Centre, Navrang Building, Opp,
Samsung Show room, Swastik Char Rasta, C.G.Road,
Ahmedabad - 380009; Tel: 91.79.40193627
7/1, 409, 4th Floor, Ratan Mani Complex, Opposite Inter Star
Showroom, New Palasia, Indore - 452001; Tel: 91.731.4248881
…and similarly for all successive months
GSM
Periodicity
Distribution
Readership
Total Print Run
Cover 300
Inside Pages 70
Monthly
Every seat pocket & all Air India lounges
Over 2.5 million per month
2,25,000
Subjeev Business Centre, 29, Ground Floor, East Street Galleria, 2421,
East Street, Camp Pune-411001; Tel: 91.805.5366112
maxposure.in
11
'kqHk ;k=k
Bon Voyage
THE NETWORK
INTERNATIONAL REPRESENTATION
EUROPE
ASIA
MIDDLE EAST:
London | SERAPHINE MONEY Sales Director | IMM
INTERNATIONAL (UK brand) |
10 Denmark Street, London WC2H 8LS, UK,
Tel: +44 20 3301 4900
Fax: +44 20 7240 3258, Mob: +44 777 459 8220
Subcontinental Media Private Suite 314,
Crystal Palace, 3rd Floor, House # SE (D) , Road No #
140, Gulshan South Avenue, Gulshan-1, Dhaka ,1212;
Tel: +8809611688621 Fax: +8809611688203
www.subcontinentalmedia.com
Email: [email protected]
Rahul Shivaprakash | The MediaVantage
1403 Fortune Executive Tower, JLT, PO Box
358639, Dubai, UAE, T: +971 4 425 3300
www.themediavantage.com
E-Mail [email protected]
France l Nicolas Devos | IMM International
80 Rue Montmartre
75002 PARIS - FRANCE
Tél : +33 (0)1 40 13 79 06
Fax : +33 (0)1 40 13 00 33
www.imm-international.com
Switzerland | Nathalie DUPUY | IMM International CH
Office Director IMM International
Rue Tabazan, 9
1204 Genève
Tel: + 41(0)22 310 80 51
Mob: + 41(0)78 95 25 900
Email:[email protected]
Italy | Sandra Bonini | G+J International
Sales Italy Srl |
Via Benedetto Marcello,
4, 20124 Mailand, Italy
Tel: +3902.20526722,
E-Mail: [email protected]
12
Singapore, Hongkong, China | Peter Jeffery | Asian
In-Flight Media Ltd |
Unit 1802, 18/F, 88 Hing Fat Street, Causeway Bay,
Hong Kong,
Tel: (852) 2850 4017, Fax: (852) 2850 4097
E-mail: [email protected]
Malaysia | Shallie Cheng | Mind Sense Sdn.Bhd.
No.107, 1st.Floor Menara Mutiara Majestic, Section
3, 46,000 Petaling Jaya, Malaysia.
Tel: 60.3.7781.7700
E-Mail: [email protected]
Japan | Michiko Kawano | Pacific Business Inc |
Akutagawa Bldg, 7-7
Nihonbashi Kabutocho, Chuo-ku
Tokyo 103-0026 JAPANTel: +81.(0)3-3661-6138
Fax: +81.(0)3-3661-6139
E-Mail: [email protected]
AMERICAS:
Canada | Wayne Saint John | Publicitas
Canada |
468 Queen Street East, 300 Toronto,
Ontario M5A 1T7
Tel +1.416.363.1388
Fax +1.416.363.2889
E-Mail: [email protected],
www.publicitas.com/canadaapr
USA West coast |Ralph Lockwood | Huson
International Media |
1999 South Bascom Avenue Suite 450
Campbell,
CA 95008, USA
Tel: +1.408.879.6666,
Fax:1.408.879.6669
E-Mail: [email protected]
Germany | Claudia Scheil | Gruner + Jahr
AG & Co KG | Am Baumwall 11,
20459 Hamburg, Germany
Tel: +49.40 3703 2944,
E-Mail: [email protected]
South Korea | Jung-Won Suh |
Sinsegi Media Inc. Jungang Bldg., Room 817, 44-21,
Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea
150-890
Tel: 82.2.785.8222, Fax: 82.2.785.8225
E-Mail: [email protected]
USA East coast | Francesco Lascari | Huson
International Media |
Huson International Media | 13-17 Laight
Street | Suite 401, Box 7| New York, NY
10013
Tel: 212.268.3344, Mob: 646.407.6966
Email: [email protected]
Turkey | Tan Bilge | Media Ltd.
Ali Sami Yen Sok. No. 2 Kat 3, 34394 Gayrettepe/
Istanbul, Turkey,
Tel: +90 (0) 212 / 2 75 84 33,
Fax: +90 (0) 212 / 2 75 92 28,
E-mail: [email protected]
Thailand | Stephen Marsh, Managing Director|
Media Representation International|
A: 43/3 Sukhumvit Soi 31, Bangkok, Thailand. 10110
Tel: +66 2 204 2699, Mob: +66 8 6777 3417
E-Mail: [email protected]
www.mediarepint.com
AUSTRALIA, NEW ZEALAND:
Charlton D’Silva | Publisher’s Internationalé |
Level 10, 131 York Street, Sydney, NSW AUS
2000 Tel +61 2 9252 3476,
M +61 400 656 937
E-Mail: [email protected]