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BRAND Guide
EuropeActive v ersio n 12/ 2014
EuropeActive Brand
The European Health & Fitness Association (EHFA) has been rebranded to
EuropeActive.
With our mission to get more people, more active, more often we believe
the new EuropeActive brand will better represent the organisation and help
develop general recognition as the leading EU organisation in the field of
fitness and physical activity.
The new EuropeActive brand will reflect everything we say and do, it will
promote our mission and services, improve communications reach and impact
at a both European and global level.
EuropeActive
Rue Washingtonstraat 40
B-1050 Brussels
Belgium
T: +32 2 6499044
E: [email protected]
W: www.europeactive.eu
v ersio n 12/ 2014
EuropeActive LOGO
Each logo is build for a specific use. See notes under each logo for further
information. Onscreen colors are not accurate so refer to color specs below
each iteration listed
File types: CMYK
100C, 80M, 30Y, 15B
#2a4778
0C, 30M, 100Y, 0B
#f3b633
0C, 30M, 100Y, 0B
#f3b633
File: EA_LOGO_FC.eps
This logo can be used for printed ­materials done in
full color. Best suited for a white background.
File: EA_LOGO_FC_DIAP.eps
This logo can be used for printed ­materials done in
full color. Best suited for a dark background.
v ersio n 12/ 2014
EuropeActive LOGO
File types: spot/PMS
PMS: 654C
PMS: 1235C
File: EA_LOGO_PMS.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: EA_LOGO_PMS_DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
File types: RGB
0R, 58G, 112B #2a4778
255R, 184G, 25B #f3b633
File: EA_LOGO_RGB.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: EA_LOGO_RGB_DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
File types: B&W
Black
50% Black
File: EA_LOGO_BW.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: EA_LOGO_PMS_BW_DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
v ersio n 12/ 2014
EuropeActive LOGO
Logo Dimensions
Clear Space
The logo is designed to allow a clear surounding area uninterrupted by other elements. This has been
defined as a non visible ‘clear space’ equal to 50% of the height of the ‘europeactive’ text.
50% of height
Mininmal Size
The legibility of the strapline ‘more people, more active, more often’ should determine the minimum size
of the logo. This should be readable at its smallest size.
Minimum size
v ersio n 12/ 2014
EuropeActive COMMUNICATIONS &
STATIONARY
Every member of the EuropeActive team plays an important role in maintaining brand integrity by
applying it consistently throughout all communications, including in print, Web, display, broadcast, and
electronic formats.
EuropeActive Fonts
Roboto is the main font used for EuropeActive. This is used in three variations, Regular, Light and Bold.
Example of Roboto Regular;
abcdefghijklmnopqrstuvwxy1234567890
abcdefghijklmnopqrstuvwxy1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Example of Roboto Light;
abcdefghijklmnopqrstuvwxy1234567890
abcdefghijklmnopqrstuvwxy1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Example of Roboto Bold;
abcdefghijklmnopqrstuvwxy1234567890
abcdefghijklmnopqrstuvwxy1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
This font is available for download from Google Fonts;
https://www.google.com/fonts#UsePlace:use/Collection:Roboto
v ersio n 12/ 2014
The secondary font for bold headlines is Ubuntu. This is available in two variations, Bold and regular.
Example of Ubuntu Bold;
abcdefghijklmnopqrstuvwxy1234567890
abcdefghijklmnopqrstuvwxy1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit
anim id est laborum.
Example of Ubuntu Regular;
abcdefghijklmnopqrstuvwxy1234567890
abcdefghijklmnopqrstuvwxy1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
This font is available for download from Google Fonts;
https://www.google.com/fonts#UsePlace:use/Collection:Ubuntu
v ersio n 12/ 2014
example Email signature
All team members are encouraged to include a EuropeActive brand email signature in their electronic
communications. Clear, consistent email identification strengthens the EuropeActive brand.
name
position
organisation
Robbie McGregor
Systems Manager
EuropeActive / European Register of exercise Professionals (EREPS)
social media
Follow us on
2025 image
disclaimer
DISCLAIMER
This email and its attachments may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed
are solely those of the author and do not necessarily represent those of the European Health and Fitness Association. If you are not the intended recipient of this
email and its attachments, you must take no action based upon them, nor must you copy or show them to anyone. Please contact the sender if you believe you
have received this email in error. EHFA uses frequently updated anti-virus software, and it cannot accept any liability for loss or damage from viruses.
v ersio n 12/ 2014
example letter
MORE PEOPLE I MORE ACTIVE I MORE OFTEN
Company Name
Contact Person
Address
Postcode
City
Country
Dear Robert
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur.
Regards
EuropeActive
EUROPEACTIVE
Rue Washingtonstraat 40
B-1050 Brussels
Belgium
E-MAIL
[email protected]
PHONE
+32 (0) 2 649 90 44
VAT BE 0898 584 937
FORTIS BANK ACCOUNT 001 5473 446-90
FAX
+32 (0) 2 642 90 44
IBAN BE 34 0015 4374 46 90
BIC GEBABEBB
www.europeactive.eu
70% Original
v ersio n 12/ 2014
example invoice
MORE PEOPLE I MORE ACTIVE I MORE OFTEN
Company Name
Contact Person
Address
Postcode
City
Country
VAT : 123456
Invoice No.
2015-12345
Date :
01 December 2015
EuropeActive membership fee for the period:
01/01/2015 to 31/12/2015
Category:EuropeActive Membership€5,000
TOTAL:
€5,000
Membership EUR
Non application of Belgium VAT – Article 44 of Council Directive 2006/112/EC
Sponsorship EUR
VAT to be accounted for by contracting party, Article 196, Council Directive 2006/112/EC
Please transfer, within the next 15 days, by stating your invoice number and name of your
organisation to:
Account Name:EHFA
Bank:
BNP Paribas Fortis Banque
Avenue Louise 200
BE-1050 Bruxelles
Account:
001-5437446-90
IBAN:
BE 34 0015 4374 46 90
EUROPEACTIVE
BIC/Swift:GEBABEBB
Rue Washingtonstraat 40
WE THANK YOU FOR YOUR CONTINUED SUPORT!
B-1050 Brussels
Belgium
E-MAIL
[email protected]
PHONE
+32 (0) 2 649 90 44
VAT BE 0898 584 937
FORTIS BANK ACCOUNT 001 5473 446-90
FAX
+32 (0) 2 642 90 44
IBAN BE 34 0015 4374 46 90
BIC GEBABEBB
www.europeactive.eu
70% Original
v ersio n 12/ 2014
example Business card
Nathalie Smeeman
Executive Director
E-mail [email protected]
Mobile +41 (0)79 937 62 21
Phone +32 (0)2 649 90 44
EuropeActive
Rue Washingtonstraat 40
B-1050 Brussels
Belgium
www.europeactive.eu
100% Original
v ersio n 12/ 2014
example EA4 Envelop
w w w. e u r o p e a c t i ve . e u
MORE PEOPLE I MORE ACTIVE I MORE OFTEN
EuropeActive
Rue Washingtonstraat 40, B-1050 Brussels, Belgium
68% Original
v ersio n 12/ 2014
example EA5 Envelop
w w w.eur o p e a c ti v e . e u
MORE PEOPLE I MORE ACTIVE I MORE OFTEN
EuropeActive
Rue Washingtonstraat 40, B-1050 Brussels, Belgium
68% Original
v ersio n 12/ 2014
example PRESS RELEASE
Press Release Title
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
About EuropeActive
EuropeActive formerly known as The European Health & Fitness Association (EHFA), with its origins in 1996 as a not-for-profit
organisation, remains as the unique voice for the European health & fitness sector to all of the main EU Institutions. Its mission is to
turn back the tide of inactivity and ensure that MORE PEOPLE become MORE ACTIVE as a result of a functional synergy between all
of the sector’s actors.
EuropeActive has, among its membership, more than 10,000 facilities, 19 national trade associations, industry leading suppliers,
education providers and individuals.
For further information visit us at www.ehfa.eu
or contact;
EHFA Communications Officer
[email protected]
70% Original
v ersio n 12/ 2014
example Electronic PRESS RELEASE
Press Release Title
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
About EuropeActive
EuropeActive formerly known as The European Health & Fitness Association (EHFA), with its origins in 1996 as a not-for-profit
organisation, remains as the unique voice for the European health & fitness sector to all of the main EU Institutions. Its mission is to
turn back the tide of inactivity and ensure that MORE PEOPLE become MORE ACTIVE as a result of a functional synergy between all
of the sector’s actors.
EuropeActive has, among its membership, more than 10,000 facilities, 19 national trade associations, industry leading suppliers,
education providers and individuals.
For further information visit us at www.ehfa.eu
or contact;
EHFA Communications Officer
[email protected]
Follow us on
To forward this mailing to friends or colleagues click here
This email is sent from;
Rue Washingtonstraat 40,
B-1050 Brussels
Belgium
To unsubscribe from EuropeActive/EHFA newsletters, click here. Please note, by choosing to unsubscribe you will no
longer receive EuropeActive/EHFA news, press releases, updates or the EuropeActive/EHFA Journal.
v ersio n 12/ 2014
example POWERPOINT TEMPLATES
Title Pages - different variations available
EuropeActive Presentation
Qualifications and Standards
EREPS Presentation
Registration and Portability
v ersio n 12/ 2014
example POWERPOINT TEMPLATES
Content Pages - different variations available
A Fragmented Market
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua
Portability of Workforce
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua
v ersio n 12/ 2014
example SOCIAL MEDIA TEMPLATES
Social Media theming examples to be used in posting on Facebook, Twitter,
LinkedIn etc
Font
Roboto Light
Size: 36
Colour:#666666
for text layered over an image please use;
Title:
Roboto Bold (capitalised)
Strapline:Roboto Light (capitalised)
v ersio n 12/ 2014
v ersio n 12/ 2014
EREPS LOGO
Each logo is build for a specific use. See notes under each logo for further
information. Onscreen colors are not accurate so refer to color specs below
each iteration listed
File types: CMYK
100C, 80M, 30Y, 15B
#2a4778
90C, 5M, 25Y, 0B
#3ea2be
90C, 5M, 25Y, 0B
#3ea2be
File: EREPS_logo_FC.eps
This logo can be used for printed ­materials done in
full color. Best suited for a white background.
File: EREPS_logo_FC_DIAP.eps
This logo can be used for printed ­materials done in
full color. Best suited for a dark background.
v ersio n 12/ 2014
EREPS LOGO
File types: spot/PMS
PMS: 654C
PMS: 3125C
File: Ereps_logo_PMS.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: Ereps_logo_PMS_DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
File types: RGB
0R, 58G, 112B #2a4778
40R, 170G, 197B #3ea2be
File: Ereps_logo_RGB.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: Ereps_logo_RGB_DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
File types: B&W
Black
50% Black
File: Ereps_logo_BW.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: Ereps_logo_BW_DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
v ersio n 12/ 2014
EREPS LOGO
Logo Dimensions
Clear Space
The logo is designed to allow a clear surounding area uninterrupted by other elements. This has been
defined as a non visible ‘clear space’ equal to 50% of the height of the ‘ereps’ text.
50% of height
Mininmal Size
The legibility of the strapline ‘part of EuropeActive’ should determine the minimum size of the logo. This
should be readable at its smallest size.
Minimum size
v ersio n 12/ 2014
example EREPS invoice
MORE PEOPLE I MORE ACTIVE I MORE OFTEN
Company Name
Contact Person
Address
Postcode
City
Country
VAT : 123456
Invoice No.
2015-12345
Date :
01 December 2015
EuropeActive membership fee for the period:
01/01/2015 to 31/12/2015
Category:EuropeActive Membership€5,000
TOTAL:
€5,000
Membership EUR
Non application of Belgium VAT – Article 44 of Council Directive 2006/112/EC
Sponsorship EUR
VAT to be accounted for by contracting party, Article 196, Council Directive 2006/112/EC
Please transfer, within the next 15 days, by stating your invoice number and name of your
organisation to:
Account Name:EHFA
Bank:
BNP Paribas Fortis Banque
Avenue Louise 200
BE-1050 Bruxelles
Account:
001-5437446-90
EUROPEACTIVE
IBAN:
BE 34 0015 4374 46 90
Rue Washingtonstraat 40
BIC/Swift:GEBABEBB
B-1050 Brussels
WE THANK YOU FOR YOUR CONTINUED SUPORT!
Belgium
E-MAIL
[email protected]
PHONE
+32 (0) 2 649 90 44
VAT BE 0898 584 937
FORTIS BANK ACCOUNT 001 5473 446-90
FAX
+32 (0) 2 642 90 44
IBAN BE 34 0015 4374 46 90
BIC GEBABEBB
www.europeactive.eu
70% Original
v ersio n 12/ 2014
example EREPS Business card
Nathalie Smeeman
Executive Director
E-mail [email protected]
Mobile +41 (0)79 937 62 21
Phone +32 (0)2 649 90 44
EuropeActive
Rue Washingtonstraat 40
B-1050 Brussels
Belgium
www.europeactive.eu
100% Original
v ersio n 12/ 2014
STANDARDS LOGO
Each logo is build for a specific use. See notes under each logo for further
information. Onscreen colors are not accurate so refer to color specs below
each iteration listed
File types: CMYK
100C, 80M, 30Y, 15B
#2a4778
11C, 100M, 50Y, 1.2B
#ds0053
11C, 100M, 50Y, 1.2B
#ds0053
File: EA_STANDARDS_LOGO-2c.eps
This logo can be used for printed ­materials done in
full color. Best suited for a white background.
File: EA_STANDARDS_LOGO-DIAP.eps
This logo can be used for printed ­materials done in
full color. Best suited for a dark background.
v ersio n 12/ 2014
STANDARDS LOGO
File types: spot/PMS
PMS: 654C
Pantone: Strong Red
File: EA_STANDARDS_LOGO-PMS.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: EA_STANDARDS_LOGO-DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
File types: RGB
0R, 58G, 112B #2a4778
213R, 0G, 84B #ds0053
File: EA_STANDARDS_LOGO-RGB.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: EA_STANDARDS_LOGO-DIAP.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
File types: B&W
Black
50% Black
File: EA_STANDARDS_LOGO-BW.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a white
background.
File: EA_STANDARDS_LOGO-WB.eps
This logo can be used for materials printes with spot
colors. Use on coated material. Best suited for a dark
background.
v ersio n 12/ 2014
STANDARDS LOGO
Logo Dimensions
Clear Space
The logo is designed to allow a clear surounding area uninterrupted by other elements. This has been
defined as a non visible ‘clear space’ equal to 50% of the height of the ‘STANDARDS’ text.
50% of height
Mininmal Size
The legibility of the strapline ‘europeactive’ should determine the minimum size of the logo. This should
be readable at its smallest size.
Minimum size
v ersio n 12/ 2014
EUROPEACTIVE COLOUR CHART
EuropeActive/EReps/standards Logo
Pantone 654C
#2a4778
EuropeActive Logo
Pantone 1235C
#f3b633
EReps Logo
Pantone 3125C
#3ea2be
standards Logo
Pantone Strong Red
#b50052
Complimentary Web Colours
Additional colours used for web purposes
Pantone 432C
#394049
Pantone 432C 10%
#eaeaea
Pantone 432C 50%
#8a9195
Pantone 432C 5%
#f1f1f1
Pantone 577C
# b0c182
Pantone 5575C
# 90aa9f
v ersio n 12/ 2014