1. business and industrial
2. advertising and marketing
3. advertising

••• SPECIAL SECTIONS 2015 •••
Code Audience
BSRV
ALL
SAVE
W,P
Special Section
Business Review
Coupon Saver
Publication Date
Thur 1
Wed 28
NOON Deadline
Fri, Dec 19, 2014
Fri, Jan 2
Format
ROP/Fixed sizes
BOOKLET/Fixed sizes
PROG
SAVE
ALL
W,P
Always Lancaster 2015 (formerly Progress)
Coupon Saver
Sun 22
Wed 25
Fri, Jan 9
Fri, Jan 30
MAG
BOOKLET/Fixed sizes
HG,W
Spring Home pages
Thur 3/5-4/23
previous Friday
ROP
NIEW
CAMP
ALST
SAVE
WEDP
P, W
P, W
S,M,P
W,P
W,ML
NIE Week 2015 / Design An Ad
Summer Kids
All-Star Sports • Winter season
Coupon Saver
I Do Bridal (March-August)
Tue 3
Sun 8
Tue 24
Wed 25
dist 3/30
Fri, Oct 24, 2014
Fri, Feb 20
Fri, Mar 13
Fri, Feb 27
Fri, Feb 20
TAB/Fixed sizes
TAB
TAB/Fixed sizes
BOOKLET/Fixed sizes
MAG/Fixed sizes
APRIL
CONV
BABY
MOMS
SAVE
ALL
P, W
P, W
W,P
Visiting Lancaster
Baby, Toddler, Kids event (Show May 2)
Lancaster Parenting
Coupon Saver
dist 4/1
Sun 26
Sun 26
Wed 29
Fri, Feb 27
Fri, Apr 10
Fri, Apr 10
Fri, Apr 3
MAG/Fixed Sizes
TAB/Fixed sizes
ROP
BOOKLET/Fixed sizes
MAY
MTHR
SMMR
RETR
RCBP
SAVE
P, W,ML Mother’s Day
P, W
Summertime in Lancaster County
B
Senior Living (Special Report)
ALL
Readers Choice Ballot Pages
W,P
Coupon Saver
Sun 10
Sun 17
Tue 19
May 24-June 6
Wed 27
Fri, Apr 10
Fri, May 1
Fri, May 8
Fri, May 15
Fri, May 1
STD/Fixed sizes
TAB/Fixed sizes
ROP
ROP/Fixed sizes
BOOKLET/Fixed sizes
JUNE
POHM
ALST
FTHR
SAVE
CONV
HG
Parade of Homes (Special Report)
S,M,P All-Star Sports • Spring season
P, W,ML Father’s Day
W,P
Coupon Saver
ALL
Visiting Lancaster•US Womens Open edition
Thur 11
Tue 16
Sun 21
Wed 24
dist 6/29
Fri, May 29
Fri, June 5
Fri, May 22
Fri, May 29
Fri, May 22
ROP
TAB/Fixed sizes
STD/Fixed sizes
BOOKLET/Fixed sizes
MAG/Fixed Sizes
JULY
GOLF
SAVE
S,M,W US Womens Open Preview
W,P
Coupon Saver
Sun 5
Wed 29
Fri, June 19
Fri, July 3
TAB
BOOKLET/Fixed sizes
AUGUST
MOMS
RDCH
SAVE
WEDP
P, W
ALL
W,P
W,ML
Lancaster Parenting
Readers Choice Awards
Coupon Saver
I Do Bridal (September-January)
Sun 9
Sun 23
Wed 26
dist 8/31
Fri, July 24
Fri, Aug 7
Fri, July 31
Fri, July 31
ROP
TAB/Fixed sizes
BOOKLET/Fixed sizes
MAG/Fixed sizes
HG,W
Fall Home pages
Thur 9/3-10/22
previous Friday
ROP
S,M,P
B,P
B
W,ML,H
W,P
High School Football Preview
Grandparents Day
Senior Living (Special Report)
PINK: A Women’s Event (Show 10/3)
Coupon Saver
Tue 1
Sun 13
Tue 15
Sun 27
Wed 30
Fri, Aug 14
Fri, Aug 14
Fri, Sept 4
Fri, Sept 11
Fri, Sept 4
TAB/Fixed sizes
STD/Fixed sizes
ROP
TAB/Fixed sizes
BOOKLET/Fixed sizes
ALL
W,F
W,P
B2B
Visiting Lancaster
Taste of Home Cooking School (Show 10/23)
Coupon Saver
Lancaster Chamber Business Expo (Show TBD)
dist 10/1
Thur 15
Wed 28
Fri, Aug 28
Fri, Oct 2
Fri, Oct 2
MAG/Fixed Sizes
TAB/Fixed sizes
BOOKLET/Fixed sizes
TAB/Fixed sizes
Conestoga Valley College Night Guide Book
Holiday Gifts & Lifestyle
Food & Spirits Festival (Show 11/21-22)
Lancaster Parenting
Coupon Saver
Holiday Showcase
Small Business Saturday
dist 11/2
Sun 8
Sun 15
Sun 15
Wed 18
Sun 22
Tue 24
JANUARY
FEBRUARY
MARCH
SEPTEMBER FTBL
GRND
RETR
PINK
SAVE
OCTOBER
CONV
HOMS
SAVE
LCHA
NOVEMBER CVBK
P
IDEA
W
FINE F,ML,W,M,B
MOMS
P, W
SAVE
W,P
HOGU
W
SBSS
W
DECEMBER SNTA
ALST
SAVE
XMAS
SAVE
AUDIENCE
Fri, Sept 18
Fri, Oct 23
Fri, Oct 30
Fri, Oct 30
Fri, Oct 16
Fri, Oct 2
Fri, Nov 13
BOOKLET/Fixed sizes
TAB
TAB/Fixed sizes
ROP
BOOKLET/Fixed sizes
MAG/Fixed sizes
ROP
W,P
Dear Santa
Sun 6
Fri, Nov 20
TAB
S,M,P All-Star Sports • Fall season
Tue 8
Fri, Nov 27
TAB/Fixed sizes
W,P
Coupon Saver
Wed 9
Fri, Nov 6
BOOKLET/Fixed sizes
W
Last Minute Gifts
Tue 15
Fri, Nov 27
TAB
W,P
Coupon Saver
Wed 30
Fri, Nov 27
BOOKLET/Fixed sizes
CODES: Foodies—F; Parents (Moms)—P; Women—W; Men—M; Sports—S; Health & Fitness—H; Home & Garden—HG;
Boomers—B; Business to Business—B2B; Millennials—ML
Publications, Dates & Deadlines Subject to Change • Call (717) 291-8800 or your Sales Representative
LNP MEDIA GROUP, Inc., P.O. Box 1328, Lancaster, PA 17608-1328 • Phone 717-291-8800 • FAX 717-399-6523 • E-mail [email protected] • 1/21/15
RDSC-38, effective January 2015
2015 RETAIL
COMISSIONABLE RATES
PO Box 1328, Lancaster, PA 17608-1328 • (717) 291-8800
(800) 809-4666 • FAX (717) 399-6523
e-mail: [email protected] • LancasterOnline.com
Parcel Delivery address: 8 West King Street, Lancaster, PA 17603
ROP DAILY AND SUNDAY RATES
OPEN RATES : $68.25 Monday thru Wednesday;
Inches
per yr
50
125
250
500
1,000
1,500
2,000
3,000
4,500
6,000
9,000
12,000
15,000
up to 7 weeks/year
M-W
Th-Sat Sun
64.25
71.65
77.65
62.55
70.15
75.95
61.15
68.65
74.45
59.85
67.25
73.25
58.55
66.25
72.15
57.55
65.55
71.05
57.15
64.95
70.25
56.85
64.65
69.65
56.55
64.45
69.15
56.25
64.15
68.85
55.95
63.85
68.45
55.65
63.65
68.15
55.35
63.45
67.85
M-W
58.55
56.85
55.35
53.95
52.65
51.65
51.25
50.95
50.65
50.35
50.05
49.85
49.55
$76.50 Thursday thru Saturday;
7 weeks/year
Th-Sat
65.65
63.95
62.45
60.85
59.55
58.95
58.45
58.05
57.65
57.35
57.15
56.85
56.65
1. PERSONNEL
John C. Derr, VP of Sales & Marketing
Michelle A. Fisher, senior adv operations mgr
Amanda Janaszek, senior adv sales manager
Genine Antonelli, creative services manager
2. REPRESENTATION
Send contracts, orders, printing materials to:
LNP MEDIA GROUP, Inc.
P.O. Box 1328
Lancaster, PA 17608-1328
Member of AP AdSend, Ad Express delivery
networks. Call AdSend at 1-800-223-7363;
Ad Express, 1-800-446-6646.
3. COMMISSION & PAYMENT TERMS
a) Rates displayed in this rate schedule are
commissionable.
b) All advertising must be prepaid unless
credit has been established.
c) Charges to accounts are due and payable by
the 15th of the month following publication.
4. POLICIES
In submitting advertising for publication, the
advertiser agrees to all provisions of this rate
schedule, including the following:
a) Retail advertising rates apply to the
advertising of merchandise or services sold
directly to the public at one or a limited number
of outlets within our Retail Trading Zones.
See General rate schedule for advertising
re: beverages, food, processed food outlets,
fuels, mail order, manufactured products,
public utilities. See Classified rate schedule
for advertising re: licensed motorized vehicles,
public sales, real estate, business opportunities
and employment.
b) Rates, discounts and other provisions of this
rate schedule may be revised at any time with
30 days notice.
c) We will not be responsible or liable for delay
or failure in performance if publication and/
or distribution of any edition is delayed or
suspended for any reason.
Sun
71.35
69.65
68.15
66.95
65.95
64.95
64.15
63.45
62.95
62.55
62.15
61.85
61.55
M-W
54.45
52.95
51.45
50.05
48.75
48.05
47.65
47.25
46.95
46.65
46.35
46.05
45.75
$84.75 Sunday
13 weeks/year
Th-Sat Sun
61.25
66.65
59.65
64.95
58.15
63.45
56.85
62.25
55.45
61.15
54.75
60.15
54.25
59.35
53.85
58.90
53.55
58.05
53.25
57.65
52.95
57.25
52.65
56.95
52.45
56.65
M-W
52.15
50.55
48.95
47.65
46.55
45.85
45.45
45.05
44.65
44.45
44.15
43.85
43.55
d) Lacking credit approval, an advertiser must
pay at the time the ad copy is submitted. A
Business Information Form is required of all
new customers.
e) Credit cards will be accepted for the
purchase of goods and services from
LNP MEDIA GROUP, Inc. except for scheduled
contract advertising.
f) Advertising depth is measured in quarterinch depth increments.
g) Advertisers may qualify for comparable
display, preprint and color rates based on
annual investment volume.
h) Publisher shall not be bound by any terms
or conditions, printed or otherwise, appearing
in advertiser’s forms or copy instructions
PREPRINT ADVERTISING RATES
Tabloid
OPEN
7 Units
13 Units
Pages
CPM
per yr
per yr
2
4
6
8
10
12
14
16
18
20
22
24
26
28
30
32
$53.50
57.50
62.50
67.50
71.00
74.50
78.50
82.50
86.50
91.00
94.50
97.50
101.50
105.00
108.50
114.50
$49.22
52.90
57.50
62.10
65.32
68.54
72.22
75.90
79.58
83.72
86.94
89.70
93.38
96.60
99.82
105.34
$46.55
50.03
54.38
58.73
61.77
64.82
68.30
71.78
75.26
79.17
82.22
84.83
88.31
91.35
94.40
99.62
26 weeks/year
Th-Sat Sun
58.65
63.55
57.15
61.95
55.55
60.45
54.15
59.25
52.95
58.15
52.15
57.15
51.55
56.35
51.15
55.85
50.85
55.45
50.45
55.15
50.15
54.85
49.95
54.55
49.65
54.25
M-W
50.25
48.55
46.95
45.65
44.65
43.95
43.55
43.25
42.95
42.75
42.55
42.25
42.05
48 weeks/year
Th-Sat Sun
56.45
61.85
54.85
59.95
53.45
58.25
52.15
56.55
50.85
55.55
50.15
54.55
49.75
54.15
49.45
53.85
49.15
53.35
48.85
53.15
48.55
52.95
48.35
52.65
48.15
52.35
when in conflict with terms and conditions on
publisher’s rate schedule policies.
i) Advertising space scheduled, reserved
or contracted for in publications produced
by LNP MEDIA GROUP, Inc. shall not be
brokered or sublet to others. Such space shall
be used only by or on behalf of the advertiser
scheduling the space and shall not be used
directly or indirectly for the promotion of any
business, person or organization other than the
advertising customer.
j) The Publisher will not extend credit for
advertising orders or space reservations that
claim sequential liability. Orders or reservations
must be accompanied by cash, check or
money order.
26 Units
per yr
$45.48
48.88
53.13
57.38
60.35
63.33
66.73
70.13
73.53
77.35
80.33
82.88
86.28
89.25
92.23
97.33
52 Units
per yr
$43.87
47.15
51.25
55.35
58.22
61.09
64.37
67.65
70.93
74.62
77.49
79.95
83.23
86.10
88.97
93.89
75 Units
per yr
95 Units
per yr
$42.80
46.00
50.00
54.00
56.80
59.60
62.80
66.00
69.20
72.80
75.60
78.00
81.20
84.00
86.80
91.60
$37.45
40.25
43.75
47.25
49.70
52.15
54.95
57.75
60.55
63.70
66.15
68.25
71.05
73.50
75.95
80.15
Consult your advertising sales rep for pricing over 32 tab pages or for quantities less than full run
Add $3.00 per thousand for quantities between 65,000 and full run; add $6.00 per thousand for quantities between 45,000 and 64,999;
add $10.00 per thousand for quantities between 25,000 and 44,999; add $13.00 per thousand for quantities between 15,000 and 24,999;
add $16.00 per thousand for quantities between 5,000 and 14,999. Add $3.00 per thousand for every 4 tab pages over 64 pages.
5. FULL-RUN RETAIL ADVERTISING RATES
Retail advertising rates are available only to a
business that is owned or operated by the same
individual, partnership or corporation. Retail
advertising promotes the sale of retail goods or
services that are made available to the general
public. Rates are commissionable. Advertising
agreements can be initiated to comply with the
advertiser’s budget year. Agreements consent
to bulk space or bulk space in combination
with annualized frequency commitments.
Advertisers signing a frequency agreement
commit to at least one advertising insertion a
week for the stated number of weeks. Sunday
ROP rates are in effect for the Thanksgiving
Day edition. Pickup discounts do not apply for
the Thanksgiving Day edition. For commitment
levels in excess of 15,000 inches a year, consult
your sales representative.
5b. PRE-PRINT DISTRIBUTION RATES
Rates are calculated on a cost-per-thousand
(CPM) basis for the actual number distributed.
Consult with your Multi-Media Advertising
Sales Representative for current distribution
requirements and pricing. Preprints scheduled
for mail distribution are subject to a surcharge
to cover additional postage. Acceptance
of preprinted inserts is subject to physical
compatibility with mechanical equipment.
Tabloid-size pages have a maximum size of
11” x 11-1/2”. Larger pages are considered
standard size and must be folded to a maximum
of 11” x 11-1/2”. Fold must be on longest
edge of finished piece. Two, four and six page
preprints, of .005” minimum thickness, or
heavier, are accepted. Below minimum spec
must be quarterfolded. Minimum page size is
5.5x8.5.
For preprint packaging and shipping instructions
and distribution zones, see the separate
PREPRINT INSERT SCHEDULE.
5c. ZONED ADVERTISING RATES
Zoned (targeted) ROP advertising is available
each Wednesday. For more information,
please see ZONED RATE SCHEDULE. Zoned
advertising does not accrue to full-run ROP
advertising agreements.
5d. INTERNET ADVERTISING RATES
Reach new customers with Lancaster
Online.com display advertising and sponsor
opportunities. ROS rates begin at $10/CPM.
Ask your Multi-Media Advertising Sales
Representative for details.
5e. BUSINESS BUILDER RATES
Ask your Ask your Multi-Media Advertising
Sales Representative for information about
Little Giant, Little Giant Color and Big Deals
advertising — programs designed especially for
small businesses.
5f. NON-SUBSCRIBER ADVERTISING RATES
COUPON SAVER is a monthly tabloid publication
just for coupon display ads and preprints.
Inserted on the last Sunday of every month,
mailed to non-subscribers and distributed via
free news racks. See COUPON SAVER rate card.
5g. PRINT & DELIVER RATES
We’ll create, design, produce and distribute
your special single sheet inserts. Please see
separate Print & Deliver Program rate card.
5h. IMPACT DISCOUNT PROGRAMS
REPEAT ADVERTISING
Earn special discounts on advertising space
and color premiums when full-run advertising
is repeated with no changes within a six
consecutive day period. First repeat, 25%
discount; second repeat, 40% discount; third
repeat, 50% discount; fourth (and successive)
repeats 65%. Repeat advertising from the
previous six days on Mondays, Tuesdays or
Saturdays earn a 50% discount.
MULTIPLE FULL-PAGE DISCOUNTS
Special discounts apply when a single
advertising customer buys a minimum of four
full-page units in a single day’s newspapers.
GRAND OPENING DISCOUNT
Earn a special discount when you advertise
your Grand Opening or annual Anniversary.
Some restrictions apply. Ask your Multi-Media
Advertising Sales Representative for details.
6. SPECIAL CATEGORY ADVERTISING RATES
GROUP AND ASSOCIATION RATES are
available to recognized merchants’ associations
comprised of firms doing business in a common
shopping area. The advertised promotion
endeavor must be easily identified with the
shopping area and must feature six or more
of its member businesses. A single invoice is
generated and the designated or appointed
representative is responsible for its payment.
Rate per inch: $42.25 Mon-Wed; $48.30 ThurSat; $52.60 Sunday.
MOVIE/CINEMA RATES
All theatre ads include electronic enhancement
on LancasterOnline.com, featuring movie
listings, times and directions.
DAILY (MONDAY-WEDNESDAY)
INCHES
PER YR
OPEN
13 wks
26 wks 48 wks
per year per year per year
50
125
250
500
1,000
1,500
2,000
66.00
64.40
62.80
61.30
59.60
58.50
58.00
56.50
54.80
53.10
51.30
49.90
48.80
48.40
54.10
52.20
50.80
49.20
47.80
46.80
46.00
52.10
50.50
48.90
47.40
45.90
44.90
44.40
DAILY (THURSDAY-SATURDAY)
INCHES
PER YR
OPEN
13 wks
26 wks 48 wks
per year per year per year
50
125
250
500
1,000
1,500
2,000
71.80
69.90
68.20
66.60
65.10
63.80
63.20
61.50
59.50
57.80
56.00
54.50
53.10
52.70
59.10
56.90
55.40
53.50
52.00
51.20
50.10
56.90
55.30
53.40
51.80
49.90
49.20
48.50
SUNDAY
INCHES
PER YR
OPEN
13 wks
26 wks 48 wks
per year per year per year
50
125
250
500
1,000
1,500
2,000
77.80
76.00
74.10
72.40
70.70
69.40
68.70
66.80
64.80
63.10
61.20
59.30
58.00
57.20
64.20
62.50
60.60
58.60
56.90
55.80
54.80
62.60
60.60
58.60
56.70
54.70
53.80
53.10
7. ROP COLOR ADVERTISING RATES
Add color premiums to applicable space prices.
All art, veloxes or film must contain at least three
register marks. Film must be Right Reading,
Emulsion Down. No minimum ad size for color.
Repeat discounts apply to color as well as
space. Colors are NAA/AAAA sanctioned. Color
must be reserved 24 hours in advance of normal
advertising deadlines. Color positions are
regulated by press configurations.
DAILY COLOR RATES
No. of OPEN 7 Units 13 Units 26 Units 52 Units 125 Units
Colors
per Year per Year per Year per Year per Year
1 $512.30 $496.40 $486.20 $460.60 $435.00 $409.40
2
794.60 770.30 754.40 714.70 675.00 635.30
3
936.00 907.30 888.60 841.80 795.00 748.30
SUNDAY COLOR RATES
No. of OPEN 7 Units 13 Units 26 Units 52 Units 125 Units
Colors
per Year per Year per Year per Year per Year
1 $617.90 $599.10 $586.80 $555.90 $525.00 $494.10
2
924.00 895.80 877.40 831.20 785.00 738.80
3 1014.50 1010.00 989.10 937.10 885.00 833.00
SPECIAL SECTIONS COLOR RATES
No. of OPEN 7 Units 13 Units 26 Units 52 Units 125 Units
Colors
per Year per Year per Year per Year per Year
1 $311.00 $301.30 $295.10 $279.50 $264.00 $248.50
2
450.00 435.90 427.00 404.50 382.00 359.50
3
491.00 475.90 466.10 441.50 417.00 392.50
8. SPECIAL ROP UNITS
Strip ad units are available in certain publications
on certain days. Contact your Multi-Media
Advertising Sales Representative with your
specific requests.
9. SPLIT-RUN ADVERTISING RATES
Split-run/copy testing advertising is available
in the daily and Sunday newspapers.
Advertisements must be at least eight column
inches. An additional charge applies. Black
and white ad make-over charge $555.00; Color
make-over charge $655.00
10. SPECIAL SERVICES
Creative layout and copy assistance is available
at no charge.
Primary Lancaster MSA market research data,
syndicated research information and budgeting
assistance is available.
Co-Op Advertising Services. Many national
manufacturers will assist you in marketing
their products sold in your store by providing
advertising monies. We can provide assistance
in developing your co-op resources.
Direct Mail. LNP MEDIA GROUP, Inc. has
a comprehensive and up-to-date Lancaster
County household database that can be merged/
purged against any customer list or used for
an independent saturation mail campaign.
Copywriting, graphic design, printing, inserting,
addressing and postal services also provided.
Ask your Multi-Media Advertising Sales
Representative for details.
11. SPECIAL AVAILABILITIES
LNP MEDIA GROUP, Inc. publishes a
comprehensive array of special section and
focused-interest pages throughout the year.
Ask your Multi-Media Advertising Sales
Representative for a yearly planning calendar.
12. ROP DEPTH REQUIREMENTS
A. Standard broadsheet page (6 col. x 21
inches) — Minimum display advertisement
is one column x one inch. Advertisements
measuring more than 19 inches in depth will be
billed at full column depth.
B. Tabloid page (5 col. x 10-3/4 inches) —
Minimum display advertisement is one column x
one inch. Advertisements measuring more than
9 inches in depth will be billed at 10.75”.
C. Advertisement depth is available in onequarter inch increments. Width is available in full
column increments.
13. CONTRACT & COPY REGULATIONS
a. If an advertisement does not meet our
standards of acceptance, we may revise
or cancel it at any time, whether or not the
same has already been acknowledged and/or
previously published. Acceptance of advanced
payment for ad space does not constitute a
contract to publish. Publisher reserves the right
to insert the word “ADVERTISEMENT” in 9 pt.
caps over the left hand column.
b. The advertising customer assumes sole
responsibility for all statements contained
in the advertising copy and will protect and
indemnify LNP MEDIA GROUP, Inc., their
owners, publishers and employees against any
and all liability, loss or expense arising out of
claims for libel, unfair trade practices, unfair
competition, infringement of trademarks, trade
names, patents, copyrights and proprietary
rights, and all violations of the right of privacy
or other violations resulting from the publication
by these newspapers of advertising copy.
c. A release for photographs or names of
persons to be used in advertising is required.
Forms are available.
d. Publisher shall be under no liability for failure,
for any reason, to insert an advertisement.
Publisher shall not be liable by reason of any
error, omission, and/or failure to insert any
part of an advertisement for which it may be
responsible, beyond liability for the value of
actual space occupied by the item in which the
error, omission and/or failure to insert occurred.
In such cases, a credit adjustment will be allowed
for first insertion only. Adjustment claims must
be made within 30 days of publication.
e. Publisher will not accept cancellations of
advertisements after closing times.
f. Every effort will be made to afford advertising
position desired. However, specifications on
orders for the use of any page, or the use of
any portion of any page, or relating to the kind
of news or advertising on any page or barring
the use of any page will be treated as requests
only. Instructions for “special position or omit”
will not be accepted. A paid position premium
charge must accompany requests for specific
page position. In no event will an adjustment,
rerun or refund be made because of position.
g. All contracts and agreements must be
in writing, duly signed by an authorized
representative of both the advertising customer
and LNP MEDIA GROUP, Inc. in order for the
customer to receive contract rate discounts.
h. Publisher will not be responsible for
advertising materials left with the newspaper
beyond 30 days.
14. CLOSING TIMES
EXCEPTIONS: Multi-color ads must be reserved
24 hours prior to the above deadlines. Double
truck ads must be reserved 24 hours prior to
the above deadlines. Special sections have
advanced close dates.
Day of
Pub.
Copy
Close
Electronic
File
Proof
Return
MON
TUE
WED
THUR
FRI
SAT
SUN
ZONED
Wed 4pm
Thur 4pm
Fri 4pm
Mon noon
Tue 4pm
Wed 4pm
Tue 4pm
Fri noon
Thur noon
Fri noon
Mon noon
Tue noon
Wed noon
Thur noon
Wed noon
Fri noon
Fri noon
Mon noon
Tue noon
Wed noon
Thur noon
Fri noon
Thur noon
Mon noon
15. PRODUCTION SPECIFICATIONS
LNP MEDIA GROUP printing process:
Flexography printing. Pages are paginated via
electronic processing. PDF is the preferred
media for receiving advertising copy. When
submitting ads in electronic format, all electronic
files must be complete and adhere to these
specifications: Created in Adobe InDesign;
Adobe Illustrator, and/or Adobe Photoshop™.
Graphics must be saved in a TIFF™ format with
complete ad in Encapsulated Post Script (EPS)
format. Ads should be actual size and include
all licensed screen and printer fonts. Ads must
be received 24 hours in advance of close times
listed in item 14.
ROP & TABLOID INCHES
Columns
ROP Inches
Tab Inches
1
2
3
4
5
6
1.75
3.60
5.45
7.30
9.15
11.00
1.9
3.925
5.95
7.975
10
n/a
ROP DOUBLE TRUCKS
Columns
11
13
Inches
18.8
22.5
Picas/Points
112p9.6
135p0
TABLOID CENTER SPREAD
Columns
Inches
Picas/Points
11
21
126p0
16. SPECIAL CLASSIFICATION RATES
Community Rate. Community Rate. This
rate applies to advertising which satisfies all
of the following criteria: (a) the advertiser
must be a charitable organization providing
non-commercial services that benefit a local
community; (b) the advertisement must relate
to an activity which is held for the purpose
of benefitting or improving the community
or which helps that organization continue to
service the community, and (c) the content of
the advertisement cannot be political, advocacy
nor controversial in nature. Requests for
application of this rate must be approved by
the advertising sales manager. Mon-Sat $25.00;
$30.00 per inch Sunday.
Entertainment Lancaster, This Week In
Lancaster County. These publications provide
residents and visitors with complete, timely
information about dining, theatre, and things to
do in the Lancaster, PA area. The tabloid section
is delivered weekly on Thursday. Approximately
10,000 are distributed free to tourism sites for
out-of-town guests. Agreement rates plus
$10.40 per column inch premium.
Paid Position for preferred page position add
$9.70 per column inch. In no event will any
adjustment, rerun or refund be allowed because
of position. If preferred position is not available
at the time of publication, the preferred position
charge will not be billed.
Co-Op Advertising Plan (C.A.P.) Rate
Available to separately-owned multi-signature
and dealer list advertising that is product or
service oriented. CAP rate advertising can
be administered when manufacturer Co-Op
advertising funds are directed for the advertising
effort. One invoice is generated. $54.65/column
inch.
17. CLASSIFIED RATES
See 2015 rate schedule.
18. COLOR COMICS/PRESS INSERTS
Advertise in the Sunday color comics and
reach virtually every demographic profile. Color
comics advertising is cost-effective, dramatic,
flexible and affordable. Price includes full color;
price does not include pre-press charges.
Press insert rates are per thousand (net) to LNP.
Requires 8 week reservation. For deadlines and
production guidelines, consult with your MultiMedia Advertising Sales Representative.
SPADEA
GATEFOLD (5-3/4”)
FULL ROP PAGE
2/3 ROP PAGE
1/2 ROP PAGE
1/3 ROP PAGE
1/6 ROP PAGE
4 PAGE TAB
8 PAGE TAB
12 PAGE TAB
16 PAGE TAB
20 PAGE TAB
1 of 52
$5,095
$3,695
$4,275
$3,615
$2,910
$2,015
$1,365
7 of 52 13 of 52
$4,945 $4,840
$3,585 $3,510
$4,145 $4,060
$3,505 $3,435
$2,820 $2,765
$1,955 $1,915
$1,325 $1,300
26 of 52
$4,585
$3,325
$3,840
$3,250
$2,615
$1,810
$1,230
48 of 52
$4,330
$3,140
$3,630
$3,070
$2,470
$1,710
$1,160
1 week 7 wks 13 wks 26 wks
$44.35 $42.15 $41.05 $39.95
$84.60 $80.40 $78.25 $76.15
$124.95 $118.70 $115.60 $112.45
$161.30 $153.25 $149.20 $145.20
$198.85 $188.90 $183.95 $178.95
48 wks
$37.70
$71.90
$106.20
$137.10
$169.00
19. SPECIALTY PUBLICATIONS
Fly Magazine, Central Pa’s most complete
guide to nightlife, dining and entertainment.
Fly Magazine publishes three separate
editions monthly covering Lancaster, York
and Harrisburg. All three editions include
entertainment and dining articles, a calendar
including the specials and entertainment
schedules compiled from hundreds of bars
and restaurants, a “Dining Directory” of local
restaurants listed by category, and area concert
and theatre listings.
La Voz Hispana, a Spanish language monthly
tabloid allows you to reach the growing Spanishspeaking audience in the Lancaster MSA.
Approximately 5,000 copies are distributed free
at stores, racks and newsstands throughout the
city of Lancaster. Reach this important market
with your targeted message. Ask your MultiMedia Advertising Sales Representative for
rates.
20. CIRCULATION INFORMATION
Audit Bureau of Circulation,
6-month Publisher’s Statement
September 30, 2014
Monday-Friday ........................................ 62,168
Saturday................................................... 62,440
Sunday News ........................................... 87,994
DAILY READERSHIP (Adults 18+)
Read Yesterday ................................... 197,700
Read at least 1 in last week (cume) .... 248,100
SUNDAY READERSHIP
Read last Sunday ................................ 215,200
Read at least 1 in past month (cume) . 257,800