SOCIAL MEDIA <Challenge or opportunity for governance?> #Emergence #Engagement #Ecosystems Alan G. Alegre ITU-ASEAN Forum on Social Media | 16 December 2014/ Jakarta International Telecommunication Union Roadmap #EMERGENCE #ECOSYSTEMS the world of social media statistics, trends, impact ‘web 2.0 & beyond’: mobile internet & the cloud ‘post-PC world’: tablets & smartphones ‘social media is mobile’: the ‘apps’ economy #ENGAGEMENT social media & e-business, e-govt, e-policy social media & the challenge for governance International Telecommunication Union #EMERGENCE International Telecommunication Union Social Media << WEB 2.0 International Telecommunication Union International Telecommunication Union International Telecommunication Union Source: International Telecommunication intel.com Union 1. THE INTERNET IS SOCIAL. International Telecommunication Union What is social media? Wikipedia: “A group of Internet-based (web & mobile) technologies and applications that: • builds on the ideological and technological foundations of Web 2.0…allow the creation and exchange of user-generated content. • used to turn communication into interactive dialogue among organizations, communities, and individuals. • is ubiquitously accessible, and enabled by scalable communication techniques International Telecommunication Union International Telecommunication Union Social networking • Facebook, Google+, Twitter • Bebo, Badoo, Linked In, Hi5, Tagged, Orkut, Plaxo, Jaiku, Pinterest • Mixi, Qzone, zing, renren, Cyworld A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, e.g., share interests, activities, backgrounds, or real-life connections. (Wikipedia) SNS: usually consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. International Telecommunication Union International Telecommunication Union Global Social Network Penetration “a global phenomenon” Social Networking is the most popular online activity worldwide. * * * * * * * * *International Telecommunication From: Global Web Index via mashable.com Union International Telecommunication Union International Telecommunication Union Facebook International Telecommunication Union Facebook Trend: Growth is from WEST to EAST Asia (229 M) now surpassing N. America as #2 FB continent next to Europe (234 M) 3 Asian countries in the top 10 FB user populations > #3 (India), #4 (Indonesia), #8 (Philippines) > 10 in top 20 (Thailand, Malaysia, S. Korea) Yet penetration is still low! (room for growth) 7 out of top 15 highest growing countries are Asian: Japan > 60%, Vietnam > 52%, India > 20% USA (# 1 from the start), experiencing negative growth, losing 2M in 2012 International Telecommunication Union Micro-blogging TWITTER: April 2011: 200 Million registered accounts (Twitter). April 2013: 500 Million (200 Million active) 60% of Twitter users have posted content (vs. 1% of YouTube) Sources: Twitter and Twopcharts Twitter total Registered users Platform for marketing & public relations SNS also have MB feature: FB, G+, LinkedIn Other top MB sites: Tumblr, Plurk, Jaiku… Sina Weibo, Tencent Weibo (China) International Telecommunication Union Twitter ID (#4) PH (#7) (2013) “Microblogging has emerged as new disruptive force in social networking”. International Telecommunication Union PHOTOS AND VIDEO International Telecommunication Union International Telecommunication Union #ECOSYSTEMS International Telecommunication Union #ecosystems the post-PC world: tablets & smartphones web 2.0 & beyond: the cloud & the mobile internet the internet is social; social media is mobile International Telecommunication Union International source: bitcurrent.com Telecommunication Union SaaS PaaS IaaS International Telecommunication Union 2. THE INTERNET IS MOBILE. International Telecommunication Union International Telecommunication Union International Telecommunication Union International Telecommunication Union International Telecommunication Union International Telecommunication Union International Telecommunication Union International Telecommunication Union International Telecommunication Union 3. MOBILE IS SOCIAL. International Telecommunication Union Are we in the post-PC world?? PC world of the 1990s Source: Jim Ayson International Telecommunication Union Source: Meeker/KPCB: Internet Trends (May 2012) International Telecommunication Union NOW: the post-PC world is mobile Source: Jim Ayson International Telecommunication Union International Telecommunication Union Source: Meeker/KPCB: Internet Trends International Telecommunication (May 2012) Union Slide from: Jim Ayson International Telecommunication Union Mobile App Ecosystem: defined by Apple iPhone in 2007 (the modern smartphone) iPad in 2010 (the modern tablet computer) International Telecommunication Source: Jim Ayson Union Mobile App Ecosystem: defined by Apple International Source: Jim Ayson Telecommunication Union International Telecommunication Union Source: Jim Ayson The APPS Economy source: Jim Ayson International Source: dailyinfographic.com (2011) Telecommunication Union The MOBILE OPERATOR’S View • Apps are important because they drive mobile internet usage • More usage = more REVENUE • Mobile operators are trying to become part of the app ecosystem Source: Jim Ayson International Telecommunication Union ATT App Store Mobile operators setting up App Stores SMART App Store International Telecommunication Union Source: Jim Ayson International Telecommunication Union International Telecommunication Union #ENGAGEMEN T International Telecommunication Union The INTERNET is mobile... Mobile is SOCIAL… Social Internet is mobile… International Telecommunication Union #engagement Social Media & Economic Development Nurturing ecosystems >> enabling environment Social media-driven e-Government + mGovernment Social Media & Governance Open government, citizen engagement & social mobilization Social Media & Policy Balancing REGULATIONS & RIGHTS International Telecommunication Union In lieu of a CONCLUSION… How to leverage the opportunities?: transparency & accountability, public engagement, open government… participatory development, popular democracy Social media to bridge ‘social/digital divides’? Don’t lose sight of the big picture: Internet based on freedom…may be ‘abused’… rules are needed…but how to ensure that the ‘cure’ is not worse than the disease One-size-DOESN’T-(always) fit-all :-) International Telecommunication Union Thank you. Terima Kasih. Al Alegre [email protected] [email protected] F: /alalegre T: @alalegre International Telecommunication Union
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