Using Video as
an Interviewing
Tool
By: Daniel Richard & Emma Barbour
A quick Introduction to Sonru
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Take online screening to the next stage using video
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Make better decisions with more information
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Multiple viewers of Interviews
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Hear and see the person on video
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Candidates do not see questions in advance
Some Clients:
References:
Asynchronous video
screening by Sonru, it’s
excellent!
James Purvis
Head of Recruitment,
Programming & Monitoring group,
CERN
Using Video as an Interviewing Tool
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Who are we?
•
•
UK Power Networks is responsible for keeping the
lights on for customers regardless of who they pay their
bill to. We are not an electricity supplier - we are a
distribution company.
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We operate across London, South East and East of
England. Circa 29,000 km2
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We own and operate the network of underground
cables and overhead power lines that bring the
electricity to your door.
Since 1 November 2010 UK Power Networks has been
owned by the Cheung Kong Group (CKG).
Using Video as an Interviewing Tool
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Where do we operate?
Kings
Lynn
 Serve nearly 8 million customers in the
London, South East and East of England
(almost a third of the country’s
population).
 UK’s largest owner and operator of
public distribution networks
Norwich
Peterborough
Bury
St Edmunds
Cambridge
Ipswich
Stevenage
Hemel
Hempstead
Chelmsford
London
Maidstone
Guildford
Crawley
Dover
Brighton
Using Video as an Interviewing Tool
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UK Power Networks 2014 Graduate Programme
Our 3 programmes
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Engineering Programme
25
•
Business Programme
9
•
IS Programme
2
Using Video as an Interviewing Tool
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Our training programmes
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Graduates – Engineering, Business and Information Systems
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Industrial Placements and Summer Internships
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Foundation Apprentices and Experienced Apprentices
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Engineering Development Programme
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Smart Metering Initiatives
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Total number of hires in 2014: circa146
•
……………Team of 2!
Using Video as an Interviewing Tool
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Our process
Stage 0
•Candidate self
de-selects
Stage 1
•Application
form and ‘killer
questions’
- 25%
Stage 2
•Online testing
- 30%
Stage 3
•CV and
Application
Screen
- 10%
Stage 4
•Sonru Online
Interview
- 10%
Stage 5
•Assessment
Centre
Using Video as an Interviewing Tool
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Assessment and Selection Process
Purpose and Context
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Bring through quality candidates but also ensure we have robust selection tools in
place to allow us to select out unqualified candidates
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Impact the conversion ratios and assessment costs through a ‘smarter’ selection
process – ‘Bulk’ of applications screened out at the early stages, with only the top 25%
(target) of candidates seen at assessment.
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To provide the groundwork from which to create a consistent, transparent and fair
selection process that lends itself to continual review and updates.
Using Video as an Interviewing Tool
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Video and UKPN culture
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UKPN love video… key part of employee engagement strategy
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CEO is on video newsletter every month
‘This film is about us, our colleagues and our Company. It
highlights the essential service of electricity distribution
that we provide on a daily basis. Enjoy watching the UK
Power Networks story and see how we positively impact
on the lives of the customers and communities we serve
on a daily basis’
Using Video as an Interviewing Tool
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Video and UKPN Culture
Using Video as an Interviewing Tool
© Sonru.com 2014
So, why Sonru?
Benefits
Recruiters
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Times are changing – the traditional CV screen is not enough
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More engaging recruitment process makes it easier to engage top talent
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Differentiation between equally qualified applicants
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Diversity of competency assessment – the softer skills and non-verbal cues
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Economical – financial costs and time limitations
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Convenience – no more scheduling headaches!
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Multiple opportunity to review
Using Video as an Interviewing Tool
© Sonru.com 2014
So, why Sonru?
Benefits
Candidates
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Time constraints of telephone interviews
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Availability – especially for passive candidates
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Diversity of competency assessment – the softer skills
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Confidence – pondering the big questions!
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Allows for candidate innovation
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Interviewing on the move
Using Video as an Interviewing Tool
© Sonru.com 2014
So, why Sonru?
Benefits
Hiring Managers
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Higher calibre candidates at face to face assessments
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Stronger identification of applicants pre assessment centre or interview
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Team fit
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Allows for hiring manager innovation – review competencies that a CV can’t easily
demonstrate
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Sharing – Peer and manager review
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Dispelling of any pre-conceived opinions or perceptions
Using Video as an Interviewing Tool
© Sonru.com 2014
So, why Sonru?
Perceived negatives
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Loss of the personal touch – when does the first human contact take place?
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Assumption of availability of technology
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Connectivity
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Costs increase of earlier stages of selection
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Learning curve
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Small talk
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What could be missed?
Using Video as an Interviewing Tool
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What the Grads think
Using Video as an Interviewing Tool
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3 years of success!
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2012
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107 invited and 90 completed (84% completion)
2013
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85 invited and 68 completed (80% completion)
2014
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66 invited so far
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44% completed within 5 days
Using Video as an Interviewing Tool
© Sonru.com 2014
Where next?
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We know it works – rolling out across the training programmes!
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More videos to come - new hints and tips videos with ‘special guests’ in the form of our
senior managers or Directors congratulating on reaching this stage of the process.
•
Different types of assessments – presentations as well as questions?
Using Video as an Interviewing Tool
© Sonru.com 2014
Start video interviewing!
Visit our website www.sonru.com
I’m here to answer any questions or
organise/schedule a demo
Using Video as an Interviewing Tool
© Sonru.com 2014