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Pennzoil
ECOBOX
Advantage
Especially For:
Industry Trends
↑ Oil Prices
↑ Government Pushing CAFÉ
↑ OEM Pushing Maintenance Free
↑ Longer Drains
→ Selling Price
↓ Profits
↓ Car Counts
FormulaShell
Pennzoil Premiums → $$$$$$
Profitability Evaluation
Percent Unit C ost Unit C ost
Oil
of Oil
F ixed
Changes
Goods
C osts
C urrent Annual
F ormulaShell 5 w3 0
Total Sales
Proposed Annual
F ormulaShell
High Mileage Ecobox
Gold Syn Blend EcoBox
Platinum Syn EcoBox
Total Sales
100%
100%
70%
16%
7%
7%
100%
Total
C osts
Selling
Price
C hanges
Per
Year
Gross
Sales $
$7.90
$14.00
$21.90 $29.99
30,000 $
30,000 $
899,700
899,700
$
$
242,700
242,700
$7.90
$16.89
$16.63
$23.86
$14.00
$14.00
$14.00
$14.00
$21.90
$30.89
$30.63
$37.86
21,000
4,800
2,100
2,100
$
$
$
$
629,790
215,952
104,979
136,479
$
$
$
$
169,890
67,680
40,656
56,973
30,000
$
1,087,200
$
335,199
$29.99
$44.99
$49.99
$64.99
$ 92,499
Profit Increase the First Year
Profit Increase For 5 Years
Assumptions:
Open 3 1 2 D ays Per year
F ilter Price & Labor Rate Same
Gross
Profit $
$ 462,495
Increase
Profit
1 -Year
$
92,499
38%
Increase
Profit
5 -Year
$
462,495
increase
Shell Ecobox
TM
Technology
The Ecobox™ system will allow Installers to:
 Offer a wider range of specialty oils with added convenience
 Provide a better price vs quart bottles
 Improve speed and ease over bottles /requires less handling than quart bottles
 Reduce storage space of bottles (24 qt bottles vs. Ecobox™) Ecobox™ is about
one-half the size of the equivalent volume of single quart cases
 Reduce waste and the cost associated with waste removal
Shell Ecobox™ Gravity System
™
The Ecobox System “Pour System”
™
 Can either use a typical store fixture as base, or the Ecobox System
rack
™
 A specially designed Ecobox System shelf holds 6
™
Ecobox System cartons
 Designed to drain quickly and leave minimal residual oil
 Requires no air/electricity allowing maximum flexibility of
installation
™
 Ecobox System pitcher is specially designed with:
 A clear product identification for easy product selection
 A wide open funnel top to enable easy filling
 Easy pour control spout for quick
controlled delivery
 Spill dispensers help to reduce
accidental spills
Ecobox™ Installer Support
 Provide Ecobox™ racks for installed locations
 Ecobox™ 3x3 Gravity System “pour system” Price = $400.00/ea*
 Ecobox™ Gravity System “pour system” Price = $500.00/ea*
 Ecobox™ Dynamic System “pump system” Price = $5,500.00/ea
 Provide Ecobox™ pitchers
 Provide distribution through distributor network
 Provide adequate training;
 Training and Installation videos
 Training and Installation Printed materials
*The 3X3 and 6X6 Gravity System Are Loaned At NO CHARGE*
*FREE*
*FREE*
Blended Learning Training
Promotions
Second Quarter Promo
Specialty Oil Service Certificate
Third Quarter Promo
Win a Penske Inspired Dodge Challenger
Fourth Quarter Promo
Synthetic Oil Change Service Certificate
New Engine Warranty
Pennzoil Menu
Pennzoil Menu
Best, Better, Good Format
Pricing
Product
Part Number
Unit Price/Gal
Price/Box
Pennzoil 10w30
55022682-24
14.27
85.62
Pennzoil 5w30
550023646
14.44
86.64
Pennzoil 5w20
550022681-24
14.44
86.64
Pennzoil High Mileage 5w30
550022836-24
16.89
101.34
Pennzoil High Mileage 5w20
550023649-24
16.89
101.34
Pennzoil Gold Syn Blend 5w30
550023647-24
16.63
99.78
Pennzoil Gold Syn Blend 5w20
550023648-24
16.63
99.78
Pennzoil Platinum Syn. 5w30
550022688-24
23.86
143.16
Pennzoil Platinum Syn. 5w20
550022685-24
23.86
143.16
Pennzoil Ultra Motor Oil 5w30
550023652-24
26.99
161.94
Pennzoil Ultra Euro Syn. 5w40
550023653-24
26.99
161.94
550023657
13.82
82.92
Shell Rotella Trip Pro 15w40
Spiff Money
Quarterly Credit on the following products to
be used as spiff money
Pennzoil High Mileage- $1.00/gallon
Pennzoil Gold Synthetic Blend-$1.00/gallon
Pennzoil Platinum Synthetic- $1.50/gallon
Pennzoil Ultra Synthetic- $1.50/gallon
Summary
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National Advertising
National Promotions
Nationwide Warranty
Marketing Signage and Merchandise
Green Advantage
Multiple SKU
Minimal Space
Training
Superior Technology
Free Dispensing System
ECOBOX
When Can We Get Started?