RATE CARD
Effective as of 1 January 2015(and amended on
20th of February 2015)
Advertising air time on Nova Broadcasting Group
(NBG) can be purchased in the following ways,
according to the period of the contract:
signing an annual agreement by guaranteeing a
certain annual budget and/or share. Annual
agreements should be signed prior to the start of
the first campaign;
purchasing advertising airtime on campaign
basis.
As of October 1st, 2014 NBG prices its advertising
time based on data provided by Peoplemetric agency
Media Research EAD, UIC 201937832 and Smart Ad
Server.
Advertising airtime for the respective period can be
purchased in one of the following three ways,
depending on the methodology of planning for the
offered channels – Nova, Diema, Kino Nova, Diema
Family, Nova Sport, Discovery Channel, TLC, Disney
Fox, Fox Crime, Fox Life, 24 Kitchen, National
Geographic Channel, AXN, City TV, NetInfo portfolio
(Video Ad Pack):
with audience guarantee – for the group of
channels as a whole. Keeping the channel split is
obligatory for all advertisers. Audience delivery
will be guaranteed for campaigns on Nova,
Diema, Diema Family, Kino Nova, Discovery
Channel, TLC, Disney, National Geographic
Channel, Fox, Fox Crime, Fox Life, AXN, NetInfo
portfolio (Video Ad Pack). For Nova Sport, 24
Kitchen and City TV the budget will be
distributed on a monthly basis with a fixed spot
price;
separately for each channel by its monthly
rate cards - Nova, Diema, Kino Nova, Diema
Family, Nova Sport, Discovery Channel, TLC,
Disney, Fox, Fox Crime, Fox Life, 24 Kitchen,
National Geographic Channel, AXN and City TV at spot price per program without audience
guarantee;
“Run by Station” (RBS) – campaigns positioned
by the Television, with no preliminary approval
of a media plan and with no guarantee for specific
programs, on one of the following conditions:
o Stipulated by the advertiser: campaign
dates, target groups, budget and rating
points (TRPs);
o Stipulated by NBG - TRP channel split
corresponding to the natural delivery of
ratings for the chosen target group for a
period of four weeks minimum.
If any of the channels starts to generate a significant
audience increase during the year, or if NBG adds a
new channel to its portfolio, then NBG reserves its
right to include this channel to the package of its
existing group according to the terms already noted
in this document.
The Video Ad Pack model is buying rating points for
specific target groups, which will be aired in NetInfo’s
websites (iTRPs), and distributed based on
impressions, as follows:
- 70% video banners – whole NetInfo
portfolio, described in Appendix 1;
- 30% pre-rolls – Vbox7.com, m.Vbox7.com,
Vesti.bg,
Novanews.bg,
Dariknews.bg,
Gong.bg, Sinoptik.bg.
The Television keeps its right to change the package
of sites included in the Video Ad Pack according to the
conditions, described in this document. In iTRPs
planning, the discounts and seasonal indeces from the
yearly agreement with NBG will be applied.
Guaranteed audience packages
The Advertising agency plans and positions the
campaigns in order to achieve an agreed number of
TRPs (with the exception of Nova Sport, 24 Kitchen
and City TV for which NBG does not guarantee
ratings).
If the campaign delivers more or less TRPs than
planned, NBG will add or remove spots within the
overall channel split and day-part split agreement.
NBG has the right to move (without prior approval by
the Advertiser or the Advertising agency) up to 15%
of the total number of ordered spots according to the
parameters agreed by the parties. If the officially
announced monthly channel split is not observed, the
Television has the right to move spots as to attain it.
The guaranteed audience packages offered by NBG
are based on the standard annual cost per point for
the following target groups noted below:
Target groups and prices in BGN without VAT for
TV campaigns
Target groups
Gross CPP
Gross CPP*
for 60% PT
for 70% PT
A18-34
A18-49
A25-54
W18-49
W25-54
M18-49
M25-54
A18-49 Urban
W18-49 Urban
M18-49 Urban
455
372
322
334
280
463
390
357
310
440
478
391
338
351
294
486
410
375
326
462
The costs per point (CPP) mentioned above
(applicable for a 30-sec. spot) are based on the
natural budget split of 60% in prime time (PT) and
40% - out of prime time (OPT). Any deviation of up to
10% in this split is subject to 5% increase or decrease
of the CPP.
negotiated discounts remain valid. The Television
announces the specials as well as the surcharge on
the gross rating point price on its website together
with the monthly rate cards and the guaranteed
ratings.
Campaign delivery
*Example for 70% PT.
Target groups and prices in BGN without VAT for
Video Ad Pack campaigns
Target Groups
Video Pack
A18-34
W18-49
M18-49
Gross CPP
70%/30%
455
334
463
Gross CPP*
90%/10%
410
301
417
The prices are valid for all spot lengths up to 30” with
a standard split of impressions 70% - in video
banners and 30% - in pre-rolls.
*Example for impressions split of 90% in video
banners and 10% in pre-rolls.
The Advertiser/Advertising agency has the right to
choose the most suitable target group for Video Ad
Pack in the cases when it is different from the one in
the annual agreement with NBG. At all circumstances
the gross CPP, valid for Video Ad Pack campaigns, is
applied.
Each Video Ad Pack campaign is at least three weeks
long, with a minimum net investment of 2000 BGN.
The ordered target rating points are considered
achieved when the impressions according to the
media plan are reached. The campaign’s reporting is
done based on Smart Ad Server.
The prices for 30-second spots stated above can be
changed with up to +/- 15% within the calendar
2015.
The gross spot rates for the channels without
audience guarantee - Nova Sport, 24 Kitchen and
City TV - are as follows:
Time Zone
Day time 06:30-17:29
Gross spot
rate for 30”
/BGN/
32
Prime time 17:30-23:59
70
Late night 24:00-01:29
27
Night time 01:30-06:29
7
Specials – these can be programs (reality formats
and others) not only on Nova TV, but also on all other
channels represented by NBG. They will be
surcharged by an index between 110% and 150%. All
Nova Broadcasting Group Rate Card
Any underdelivered rating points from a certain
campaign can be aired in a current or a subsequent
campaign of the Advertiser. If a campaign is longer
than one month, its delivery will be adjusted for the
whole period, recalculated according to the monthly
index.
If the undelivered rating points are more than 10% in
a concrete campaign, NBG has the right to prolong it
for not more than 14 (fourteen) days after
coordinating this with the Advertiser/Agency.
Compensations for undelivered rating points will be
aired based on client and not on product. All
compensation spots are planned by NBG and they
refer to all channels - Nova, Diema, Kino Nova,
Diema Family, Disney, Discovery, TLC, National
Geographic, Fox, Fox Crime, Fox Life and AXN.
All claims regarding the parameters of an aired
campaign are accepted within 15 (fifteen) days after
receiving final data from the peoplemetric agency.
NBG reserves its right to fulfil the campaigns’
parameters by common consent within the
agreement’s time period but not more than three
months after the campaign’s end date.
Time zones – NBG defines the time slots described
below. The natural time zones distribution, valid for
all channels, is:
- 60% of the budget in prime time;
- 40% of the budget out of prime time.
Time zone
Day time
Prime Time
Night time
Mon - Sun
06:00-17:29
17:30-23:59
24:00-05:59
For alcoholic drinks the time zones are as follows:
Time zone
Prime Time
Night time
Mon - Sun
22:00-23:59
24:00-05:59
The standard channel split is applied to all
advertising campaigns except for the case when the
channels are purchased separately. It is published at
least 10 (ten) days prior to the first day of the
relevant month on NBG’s web page. The split is
applied based on budget and it does not refer to
bonus spots or seasonal promotions. It is defined
according to the audience by target groups for the
respective channels.
Spot length coefficient
In defining the price of every advertising material its
length is taken into consideration by calculating a
coefficient as follows:
Length
< 10 sec
11-15 sec
16-20 sec
21-25 sec
26-30 sec
> 30 sec
Over 2,500,001 BGN
Coefficient
0.50
0.75
0.85
0.95
1.00
linear
Incentive discount
Seasonal index
The price of every advertising material is defined by
taking into consideration the respective month of the
year. The seasonal index is valid for all channels
included in the bundle as follows:
Index
100
100
110
120
120
110
5%
6%
7%
8%
9%
10%
12%
Subject to
negotiation but not
more than 15%
In order to avoid any doubt in the negotiations of the
volume discounts based on net investment of over
2,500,001 BGN (without VAT), NBG applies equal
conditions to similar volumes.
For Video Ad Pack the spot length index is 100%.
Month
January
February
March
April
May
June
400,001 - 625,000 BGN
625,001 - 750,000 BGN
750,001 - 1,000,000 BGN
1,000,001 - 1,250,000 BGN
1,250,001 - 1,625,000 BGN
1,625,001 - 2,000,000 BGN
2,000,001 - 2,500,000 BGN
Month
July
August
September
October
November
December
Index
100
100
110
120
120
110
The above noted seasonal indeces can be subject
to change of +/- 15% in 2015.
NBG offers an incentive discount for each advertiser
according to its net share or budget increase from the
previous year. The two options of incentive discounts
are mutually exclusive and the Advertiser has the
right to choose only one of them which is the most
appropriate.
Growth of budget
2014/2015
100,000 - 200,000 BGN
Discount %
3%
200,001 - 400,000 BGN
5%
400,001 - 600,000 BGN
8%
600,001 - 800,000 BGN
9%
Over 800,001 BGN
10%
Growth of share 2014/2015
Discount %
When campaigns run across two or more months, the
seasonal index is applied to the planned number of
TRPs in the corresponding month.
For +10 points
3%
For +20 points
5%
For +30 points
8%
Agency discount
For +40 points
9%
For over 50 points
10%
All agencies who purchase advertising air time from
NBG receive a 5% discount from the Rate Card.
Volume discounts
NBG offers a volume discount based on the
Advertiser’s net investment (without VAT) in
accordance with the table below.
Advertiser’s Net
Investment
January – December 2015
Up to 100,000 BGN
100,001 - 200,000 BGN
200,001 - 300,000 BGN
300,001 - 400,000 BGN
Volume Discount
1%
2%
3%
4%
Nova Broadcasting Group Rate Card
The above mentioned incentive discount for
advertisers can be requested in advance after signing
an agreement which guarantees the annual budget
growth or share growth compared to the previous
year. If the guaranteed growth level is increased
during the year, the respective higher discount can be
obtained after signing an appendix to the already
signed annual agreement. The new discount comes
into effect for the advertising campaigns realized
after the date the appendix is concluded but the share
or budget growth requirement compared to the
previous year shall be calculated for the whole year.
- If at the end of the year the guaranteed share or
budget is not fulfilled, the lower discount rate
corresponding to the actually realized growth level
shall be applied.
Special discount
NBG offers different levels of special discount
depending on the budget share invested in
advertising, as follows:
Share in NBG 2014-2015
At least two consecutive
50%
At least two consecutive
60%
At least two consecutive
70%
At least two consecutive
above 75%
years
Discount %
8%
years
10%
years
12%
years
16%
Share in Nova Broadcasting
Group 2013-2015
At least three consecutive years
above 70%
Discount %
Subject to
negotiation but
not more than
20%
The two types of special discount are alternative. In
case the Advertiser fits the criteria for both discounts,
the one chosen by him is applied.
12%
The two types of preference discount are alternative.
In case the Advertiser fits the criteria for both
discounts, the one chosen by him is applied.
In order to avoid any doubt in the negotiations of the
preference discounts based on share over 75% or net
investment over 2,000,001 BGN (without VAT), NBG
applies equal conditions to similar volumes.
Discount for an annual agreement signed by 31
January 2015
NBG provides an additional 10% discount for the
advertisers who sign an annual agreement by 10
January 2015, keeping the volume and share of the
advertising budget of the previous year.
For advertisers who increase their volume and/or
share by at least 10% and sign an agreement with
NBG by 31 January 2015, the discount will be 8%. If
the parameters from 2014 remain unchanged and the
agreement is signed by 31 January 2015, the discount
will be 5%.
Package discounts
- Standard package discount
NBG offers a package discount according to certain
planning criteria, including the day part split at
specific investment levels.
Preference discount
The preference discount is offered to advertisers
according to:
Share
in PT
Up to
300
000
Up to
600
000
Up to
1 000
000
Up to
1 500
000
40%
7%
8%
9%
10%
50%
6%
7%
8%
9%
60%
70%
5%
2%
5%
2%
5%
3%
5%
3%
the committed share of budget invested in NBG
as follows:
Share in NBG 2015
At least 50%
At least 60%
At least 70%
Above 75%
Discount %
8%
9%
10%
Subject to
negotiation but
not more than
12%.
or the net budget investment in NBG’s channels
as follows:
Net investment
1 Jan-31 Dec 2015 /BGN/
300 000 – 400 000
400 001– 600 000
600 001 – 1 000 000
1 000 001 – 2 000 000
Above 2 000 001
Discount %
4%
6%
8%
10%
Subject to
negotiation but
not more than
Nova Broadcasting Group Rate Card
Net Investment
1 January – 31 December 2015 /BGN/
over 1
500 001
Subject
to
negotiati
on but
not more
than
10%.
6%
4%
- Run by Station (RBS)
RBS packages with guaranteed audience for Nova,
Diema, Kino Nova, Diema Family, Discovery, TLC,
Disney, Fox, National Geographic, Fox Crime, Fox Life
and AXN are based on the standard annual cost per
point with up to 5% discount.
- Additional package discount
NBG offers a 10% package discount additionally to
the standard one, if the Advertiser chooses to
purchase a package of all offered channels without
guaranteed audience delivery.
- Combined package discount for advertising on
TV and in Internet
NBG provides the following alternative options for
receiving additional discounts for combined
advertising in the TV channels offered by NBG and the
Group’s websites:
-
Advertisers who guarantee at least 30%
increase and fulfillment of the net investment
for digital display* in the Group’s websites
are granted 2% discount for TV advertising.
The discount is valid for advertisers with
20 000 BGN minimum net investment in the
Group’s websites in 2014.
*The term “digital display” includes all
advertising forms in the internet platform,
except for the Video Ad Pack (iTRPs) model.
-
Advertisers who guarantee that minimum
10% over their annual net budget for TV in
NBG will be invested in the Group’s websites
are granted 5% additional discount for TV
advertising. The budget is distributed as
follows: 70% in digital display and 30% in
iTRP/Video Ad Pack/.
The above mentioned two options for discounts are
alternative and valid for advertisers whose TV and
internet investment for digital display is not
decreased in 2015 compared to 2014.
The Group’s websites can be found in Appendix 1
which is an inseparable part of NBG’s Rate Card for
2015.
The discounts in the Rate Card are calculated as a
sum total.
The Total Discount indicated in the Business
Agreement shall be applicable only to the Advertising.
Applicable discounts for Sponsorship, Product
placement, Paid reports and other Alternative
formats shall be defined separately and explicitly.
Alternative advertising forms
NBG offers for the TV channels Nova, Diema, Kino
Nova, Diema Family, Nova Sport, Discovery Channel,
TLC, Disney, Cartoon Network, AXN and City TV the
following Alternative Ad forms:
Sponsored promo – promote a program and
contains the logo of the sponsor.
Spot “premium position” - Advertising spots
integrated in the channel graphics that mark the
beginning of the advertising break.
Sponsorship credit – video clip up to 7 seconds,
broadcasted before, in and after the program.
Branded Ad Bumper - a branded five-second
announcement opening or closing the commercial
break.
Branded Ad Bug - a bug that contains brand
elements up to 7 seconds broadcasted in the program
and can not be avoided.
Sponsored bug/cut-in – broadcasted during the
sponsored program and announced the sponsor, but
does not contain commercial content.
Advertising Form
Price
per
30”spot
Maximum
Length in Sec
100%
14”
50%
100%
140%
50%
50%
20”
10”
30”
7”
7”
2 х 7” sponsorship
tags
Sponsorship Promo
2 х 5” Break IDs
Premium Spot
Branded Cut-in
Branded Bug
NBG calculates alternative ad forms as described in
the table above, depending on the current monthly
rate card for Nova, Diema, Kino Nova, Diema Family,
Disney, Discovery, TLC and AXN. NBG does not
guarantee rating points for alternative ad forms.
Agency discount
All agencies who purchase alternative advertising
forms from NBG receive a 5% discount from the Rate
Card.
Volume discount
NBG offers a volume discount based on the
Advertiser’s net investment in alternative forms
(without VAT) for each separate campaign as follows:
Nova Broadcasting Group Rate Card
Net Investment
1 Jan-31 Dec 2015
Volume Discount
Up to 30,000 BGN
30,000-50,000 BGN
50,001 - 100,000 BGN
Above 100,001 BGN
30%
35%
40%
48%
Combined package discount
-
-
NBG offers 5%, if the campaign is aired not
only in Nova TV, but also in at least one of the
channels Diema, Kino Nova, Diema Family,
Nova Sport, Disney, Discovery, TLC and AXN.
NBG offers 10% discount , if the campaign is
aired in any of the following channels: Diema,
Kino Nova, Diema Family, Nova Sport,
Disney, Discovery, TLC and AXN.
The two combined package discounts are alternative.
Deadlines for placing orders and advertising
materials:
Day
Monday
Tuesday
Wednesday
Thursday
Friday
Till
11:00h
11:00h
11:00h
11:00h
11:00h
Campaign Start Date
Wednesday
Thursday
Friday and Saturday
Sunday and Monday
Tuesday
Additional surcharges and fees
20% surcharge is
1. Two commercials in
applied to the second
the same break
commercial
2. Co-advertising
Up to 40% surcharge
(additional brands)
3. Fixed first or last
position in a commercial
25% surcharge
break
4. Fixed first and last
30% surcharge for both
position in a commercial
spots
break
5. Fixed advertising
15% surcharge
break
6. Fixed advertising
break and first/last
40% surcharge
position
7. Cancellation of booked 100% of their net value
spots for closed days
is to be paid
30% surcharge for all
8. Booking for closed
spots planned in closed
days (if possible)
days
9. Delay in delivering the Fixed surcharge of 500
advertising materials
BGN excl. VAT
10. Incorrect spot length
Fixed surcharge of 500
for closed days*
BGN excl. VAT
*Every deviation from the spot length indicated in the
media plan is considered an incorrect one.
Nova Broadcasting Group Rate Card
All advertising investments under a contract with
NBG are without VAT.
NBG’s Rate card is approved for publishing on 12
December 2014 and amended on 20th of January 2015
and is subject to change within 20 days notice.
Appendix No. 1 to Rate Card
Effective as of 1st January 2015
The websites that are part of Nova Broadcasting Group’s portfolio to the issue date of the Rate card for 2015 are the
following:
abv.bg; vbox7.com; vesti.bg; sinoptik.bg; gbg.bg; dariknews.bg; edna.bg; novatv.bg; gong.bg; play.novatv.bg; lex.bg;
novanews.bg; pariteni.bg; carmarket.bg; vgames.bg; sravni.bg; album.bg; imoti.info; izgodnioferti.bg; diema.bg;
darikfinance.bg; vmusic.bg; sport.novatv.bg; vcards.bg; m.vbox7.com; m.abv.bg; m.sinoptik.bg; m.vesti.bg; m.edna.bg;
m.gong.bg; m.dariknews.bg; diema.bg; Vbox7.com App; Sinoptik.bg App; Play.novatv.bg App.
Partner websites:
Grabo.bg; Bonapeti.bg; Eva.bg
Sites in which NBG offers the Video Ad Pack model:
Video banner:
abv.bg; vbox7.com; vesti.bg; sinoptik.bg; gbg.bg; dariknews.bg; edna.bg; novatv.bg; gong.bg; lex.bg;
novanews.bg; pariteni.bg; carmarket.bg; vgames.bg; sravni.bg; album.bg; imoti.info; izgodnioferti.bg; diema.bg;
darikfinance.bg; vmusic.bg; sport.novatv.bg; vcards.bg;
Pre rolls:
Vbox7.com, m.vbox7.com, Vesti.bg, Novanews.bg, Novatv.bg, Dariknews.bg, Gong.bg, Sinoptik.bg
Nova Broadcasting Group preserves the right to change the list of the websites by issuing a 10-day prenotice,
published on the Group’s corporate website.
Nova Broadcasting Group Rate Card