1. business and industrial

C R E A T I V E ’S
CONTENT OVERVIEW
WELCOME!
If you consider yourself a creative business owner looking for community
and support from peers, plus an awesome plan for your business, in an
online learning environment, you’ve come to the right place. Please dive
into our detailed descriptions of what our content will cover.
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ABOUT
CREATIVE’S
ACADEMY
You have big dreams. Dreams that give you the ability to work
for yourself, not sacrifice work for family, set your own hours,
and do what you love for a living. Maybe you’ve been working
hard at your craft for a couple of years, and feel like the sales
have hit a plateau. You may be wondering if you’re doing this
‘business’ thing right and if you are making the right
decisions for your company.
Falling into the “comparison trap” makes your confidence
level diluted. Or, you’ve lost motivation because working from
home is a lonely challenge and you need a community. If
you’ve ever felt like you need some direction, resources, financial
stability, pricing help, or focus for time management and
balance, Creative’s Academy might be the right place for you.
We’ll walk you through our proven six-step plan for success to
help you take the uncertainty of “am I doing this right?” and
help you find clear direction, discover the best financial
strategy for pricing, income, and cash flow, and be taken
seriously by your family and peers as a real business. Read
more below.
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ABOUT
YOUR HOST
Your Host, Jennifer Faught, is President of Stationery
Academy and Founder of Something Detailed.
Her 10-year “corporate” career in healthcare marketing,
corporate event planning, graphic design and working 3
years for start-up has taught her much about business. She
is a self-proclaimed “numbers person” that hates math (as
any creative most surely does!).
As her stationery business grew, she took a leap of faith and
decided to focus on her true passion. After six years in the
wedding invitation business, she is one of the go-to
designers in Nashville, recently winning Best Invitation
Designer in Nashville, voted on by her peers & customers.
She has dealt with wholesale, licensing, trade shows, custom
invitations, sales, and online retail. Her favorite thing about
coaching is finding the strategy that works for you and
seeing a bit of encouragement and permission create a
blossoming creative business.
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WITH CAMEO
APPEARANCES
BY. . .
Because we have access to the archives from Stationery
Academy’s past webinars, we’ll be also have cameo appearances
by some of our past speakers on topics that are the biggest
demand from creative entrepreneurs.
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We’ve taken the proven curriculum and resources of
Stationery Academy that has helped hundreds of creative
business owners find directions, motivation, and knowledge to
help their businesses thrive.
*
You have access to this program and curriculum of life. You
can review our content and refresh your knowledge as many
times as you’d like as long as Creative’s Academy exists.
*
Each week, we will release a module with video lessons,
worksheets, homework, and resources. As a contributor, you
will have access to our private contributor forum for sharing
collective knowledge and connecting with your classmates.
You will also be able to participate in a weekly Q&A call for
strategic guidance from Jennifer to make sure you are taking
action and getting the best value from your investment.
*
Creative’s Academy is a 7 week, online, business intensive
course for creative entrepreneurs, brought to you by
Stationery Academy.
*
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** * *
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*
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WHAT IS
CREATIVE’S
ACADEMY?
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WHO IS
CREATIVE’S
ACADEMY FOR?
+ Action-Oriented and self-motivated creative business owners
with a desire for personal growth and increased business
knowledge.
+ New entrepreneurs with a dream to start or launch a
product-based business who are wanting to gain direction,
knowledge, and a plan for success.
+ Established businesses who are need to reevaluate what’s
working, learn what to change while contributing and
absorbing the collective knowledge from your classmates. Our
alumni have returned year after year to learn and grow with
Stationery Academy. Remember, we don’t know it all and none
of us have it all figured out in business (or in life).
+ Any creative entrepreneur, not just stationery and gift business
owners. Stationery Academy’s curriculum has hosted
graduates in interior designer, consultants, etiquette experts,
wedding and event planners/designers, bloggers, illustrators,
Etsy shop owners, graphic designers, and retailers. Our
alumni have MBAs, years of experience, and lots of heart.
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WHO IS
CREATIVE’S
ACADEMY FOR?
Thinking and dreaming about your ideal life or perfect
business plan for success or financial security will only get
you so far! You have to act! And the way to act is to get busy
with learning so you can build a better creative business now.
This has been developed for any creative entrepreneur, not
just stationery and gift business owners. Stationery
Academy’s curriculum has hosted graduates in interior
designer, consultants, etiquette experts, wedding and event
planners/designers, bloggers, illustrators, Etsy shop owners,
graphic designers, and retailers.
Over 150 women have attended our conference and have seen
growth in their business and their community. We’ve adjusted
the topics to apply to any creative entrepreneur – it was pretty
close already.
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WHO IS
CREATIVE’S
ACADEMY
NOT FOR?
We understand that Creative’s Academy is not for everyone,
and we want you to know everything about our program up
front so you can make sure if this community is right for you.
Creative’s Academy is not for you if you think you have
everything under control and already established what you
think is a successful business.
Know-it-alls, complainers, people with excuses, and those who
are reluctant to change and growth should be cautious in
applying. We are an open community of humble business
owners who are willing to share and grow with each other in
business knowledge.
You will need to devote 5-10 hours a week for 7 weeks to get
the value you invested in from this program. If you are
looking for the Stationery Academy conference experience,
this isn’t like our in person conference with swag. The value
comes through the knowledge, growth and community. This
program is completely virtual. Community is very
important to us and your full participation is important for
the best experience.
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WHAT OUR
GRADUATES
ARE SAYING...
Two months have passed since Stationery Academy.
From the outside, it probably looks like not much has
changed when it comes to my business. :) On the
inside, though, it’s been a flurry of activity! I’m
getting back to my core values, there’s an exciting
rebrand that’s nearly complete, a blogsite redesign is in the works,
and I’ve been doing a lot of hand-drawing (one of my passions) that
will translate into some exciting new products that will be
introduced in 2014.
KARI HODGENS
I arrived in Dallas as an intimidated
woman running her business solo and
owner/designer, Kari Joy
constantly shooting from the hip while
hoping for the best. I returned to Chicago
from Stationery Academy a confident woman who now
has a vision, a plan, new goals and rules not only for
my business, but also for my ‘self’. Even more than
amazing network of supportive women who are all in
‘the same shoes’…each of us similar in so many ways,
while still being so different at the same time. I gained
more from this little weekend away than I could have
hoped and the amazing thing is, the learning hasn’t
stopped since I left.
owner/designer, Toluka Paper
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Y’all, seriously. Get yourselves to Stationery Academy
ASAP. It completely transformed my thought process
that, I am no longer flying solo, I am a part of an
TONYA KAUFMANN
“
“
about my business and really kicked me into high gear
as far as business practices go. I can definitely see
why there were several people there with us who were attending for
a second time. Most importantly, I left with a wealth of knowledge,
tools to grow, and a mass of new cheerleaders and friends. :) Thanks
for an awesome experience, Stationery Academy.
EMILEE WHEELER
owner/designer, Birch & Main Letterpress
“
VIEW MORE AT STATIONERYACADEMY.COM/TESTIMONIALS
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WHAT WILL
I LEARN AT
CREATIVE’S
ACADEMY?
+
+
+
+
+
+
+
+
+
6 core modules
Over 45 video lessons
60+ worksheets
Resources and bonus material at
your fingertips
12 hours of group Q&A time with Jennifer
Unlimited access to our curriculum
Private contributor forum for ongoing
discussion and feedback among your peers
Some delightful surprises along the way
VIP Coaching Option*: 3 hours of 1-on-1
time with Jennifer
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This is the same curriculum that we teach at Stationery
Academy. Over 150 women have attended our conference and
have seen growth in their business and their community. We’ve
adjusted the topics to apply to any creative entrepreneur – it
was pretty close already – and you will see the results in your
business too, after going through our virtual program at
home, and at your own pace.
We know it’s important to you to spend your time wisely and
be able to do as much as you can while “in the office.” So, this
program allows you to stay at home and learn, while also
building a community of like-minded women business owners
across the globe.
*1 hour scheduled during the course and 2 hour after course
completion to help with implementation and guidance,
scheduled in 30 minute increments. You can read more about
what each of our modules cover here.
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MODULE 1: YOUR CORE
VIDEOS:
+ Introduction
+ Defining Your Fears
+ Discovering Your Dreams
+ Knowing Your Why
+ Passions and Values
+ Your Mission
+ Crafting Your Creative Mission
WORKSHEETS:
+
+
+
+
+
+
+
Defining Your Fears
Victory List
My Dreams and Goals
My Why
Your Passions
Your Mission
Module One Goals Worksheet
IN THIS MODULE, YOU WILL LEARN:
+ How to discover your fears and how to
overcome them
+ Your dreams and goals and the difference
between them
+ How to define your goals to reach your dreams
+ How to create a strategy to reach your goals
+ The process to uncover your why and purpose
+ How to create a mission statement
MODULE OVERVIEW:
Defining your purpose and mission by honing in on your
strengths, fears, passions, goals, and purpose is where we
start and lay the groundwork for the rest of the conference
and your business.
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MODULE 2: YOUR CLIENT
VIDEOS:
+ Introduction
+ Defining Your Ideal Client
+ Your Customer Experience
+ Your Product
WORKSHEETS:
+ A-Z, Client Persona
+ The Psychology of My Ideal Client
+ Customer Experience Touchpoints
+ Customer Workflow, Customer Timeline
+ What to Work On
+ Module Two Goals Worksheet
MODULE OVERVIEW:
Defining your ideal client is a must. You can’t be everything to
IN THIS MODULE, YOU WILL LEARN:
+ A simple and easy way to develop a list of words that
describe your ideal client
+ How to write a persona for your ideal client that will
guide your business decisions
+ How to use processes and workflows to make sure your
ideal client is getting the best possible experience
+ How to work on your current client experience by
identifying the positive and negative events in your
workflow
+ How to develop a client experience that is
unforgettable and shareable
everyone, so we’ll teach you how to identify who your client is
and how that will help you grow your business.
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MODULE 3: YOUR BRAND
VIDEOS:
+ Introduction
+ Defining Your Signature Style
+ Discovering Your Authentic Style
IN THIS MODULE, YOU WILL LEARN:
+ Your Brand Elements
+ How to find your niche and stick to it like glue
+ Developing Design Standards
+ Creating a Collection
+ How you can use your favorite things to inspire
WORKSHEETS:
+ How to be a trendsetter and not a trend follower
+ Developing Your Authentic Style
+ Your Brand Inspiration
truly unique designs
+ Creating a Cohesive Collection
and Product Line
+ How to define your signature style
+ Defining and creating design standards
+ Your Brand Characteristics
+ New Product Line Brainstorming
+ Ways to keep your style cohesive and fresh
+ Your Brand Elements
+ Collection Checklist
+ How to define your signature style
+ Brand Touchpoints Checklist
+ How to find inspiration for new products
+ Your Signature Style
+ What brand elements you need to thoroughly
+ Your Signature Design Standards
+ Your Signature Style Yes & No List
MODULE OVERVIEW:
Developing your own signature style is key to creating a successful
product line in a sea of the same. In this module, you will be
challenged to purposely do what isn’t the trend and what isn’t what
everyone else is doing through uncovering your brand elements,
creating a cohesive collection, and finding unique inspiration.
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think through
+ How to identify all of your brand touchpoints
and where you can improve
+ How to develop design standards
+ How to create a collection and product line
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MODULE 4: YOUR CALL
VIDEOS:
+ Introduction
+ Setting Objectives
+ Marketing Activities
+ Passive Marketing
IN THIS MODULE, YOU WILL LEARN:
+ Your Marketing Budget
+ What objectives you should set for your marketing
efforts and drive your audience to buy
+ Telling Your Story
+ How to identify your market segments and how to
+ Your Marketing Plan
reach to them
+ Measuring Success
+ Discover different marketing activities to actively and
passively generate leads
WORKSHEETS:
+ Setting Objectives
+ The S.A.V.E. Framework
+ Your Marketing Segments
+ Websites
+ Your Target Audience
+ Content Marketing
+ Your Marketing Plan
+ Blogging & Email Marketing
+ Marketing Communications
+ Social Media
+ How to tell your story and attract your ideal client
+ SWOT Analysis
+ Marketing Communications
+ Tips and tricks to get the most out of your website,
+ Ideas and plans for in-person and online marketing
efforts
+ How to plan your marketing budget in an easy and
simple way
blog and social media
MODULE OVERVIEW:
+ Create a marketing plan that works for you
Marketing is a huge part of your business. If you can’t get people
+ How to measure the success of your campaigns
to find you and buy, you might as well have a hobby. A reactive
plan is no plan at all. In this module, you’ll walk away with a
plan to execute so you can actively drive business and sales to
your shop, boutique or site.
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MODULE 5: YOUR MONEY
VIDEOS:
+ Introduction
+ Setting Goals
+ Identifying Your Budget
+ Projecting Sales
IN THIS MODULE, YOU WILL LEARN:
+ Pricing Your Services
+ How much you need to charge.
+ Pricing Your Product
+ How to determine your yearly costs and
+ Breaking Even
operating budget
+ Accounting Systems
+ What you hourly rate should be
WORKSHEETS:
+ Pricing Your Services
+ Pricing Your Product
+ How to set sales goals
+ Determining Mark-up and Fixed
Costs
+ How to understand all your variable costs
+ How to increase your price by adding value
+ Time is Money
+ Your Break-Even Analysis
determine what your what your break-even is
+ Accounting for Expenses
+ Start-up or Re-brand Planning
in terms of dollars or items
+ Hourly Rates and Sales Goals
+ Determining Variable Costs
MODULE OVERVIEW:
Are you really making money doing you love? Be honest with
yourself. Pricing your product for maximum profit, and paying
yourself so you can make money doing what you love will
ultimately reach the goals you have in life. In this module, we’ll
dig deep into the numbers of your business and identify where
you can tighten up the dollars so you can have peace of mind
and financial security.
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+ How to plan for one-time investments or
expenses
+ How to set a yearly budget
+ What accounting systems you should be using
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MODULE 6: YOUR PLAN
VIDEOS:
+ Introduction
+ Revisiting Your Mission
+ Setting Measurable Goals
+ Your Yearly Goals
+ Monthly and Weekly Task Planning
+ Calendar Blocking and Productivity
IN THIS MODULE, YOU WILL LEARN:
+ How to set measurable goals with our simple planning
tools
+ How to begin with the end in mind and own your to-do
list
WORKSHEETS:
+ Setting Measurable Goals
+ Your Yearly Plan
+ Monthly Task List
+ Weekly Task List
+ Measuring Our Outcomes
+ Developing Peer Support
+ How to remove things from your list and execute with
a less is more mentality
+ How to have vision, focus and energy toward your
goals
+ Strategies for simple productivity and tools to
organize your week for to maximize your valuable time
+ Ready to implement yearly, monthly and weekly plans
+ Setting measurable goals that you can reach
MODULE OVERVIEW:
At this point, you’ve identified a lot of ideas and actions you
want to make happen in your business and are probably a bit
overwhelmed. We have so many things we need to do or want
to do that we have no idea where to start. In this module,
you’ll learn how to execute your goals and leave with a plan
for the year.
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+ How to set up a community to help you meet you vision
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BONUSES
VIDEOS:
+ Balancing Work and Life with Cathy Olson
+ Selling Your Wholesale Line with Meryl Hooker
+ Wholesale 101 with Rob Fortier
HOW IS THE
CONTENT
DELIVERED?
+ 11 Tips for Modern Brick and Mortar with Kandice Matsler
+ Instagram for the Creative Entrepreneur with
Stephanie Creekmur
+ Tips for Great Website Video
+ Marketing Wedding Stationery with Amber Housley
+ Working with Zulily and the Current State of Etsy
+ Plus some more surprises along the way!
RESOURCES:
+ How to Prep for Wholesale Trade Shows
+ Etsy Shop Best Practices
+ Getting Legal
+ Getting Published
+ Photo Styling
+ Online Shops
+ Tips for Great Instagram Video
There is so much more to Creative’s Academy. We will set up with
many more resources and learning opportunities released
Creative’s Academy is an online learning environment.
You will learn through:
+ video
+ audio files
+ homework worksheets
Then, you will be able to be “held capable” by your peers in
our online forum for each module as well as our private
Facebook group.
You can download each resource so you can learn on the go to
any multimedia format, like your computer, tablet or smart
phone.
You can learn no matter where you are – the car pool line, on
the treadmill, at your desk or in the car. We’ve created an easy
Progress Tracker to keep up with your progress with videos,
worksheets and homework.
throughout the course.
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SCHEDULE
MARCH 23
+ Module One – Your Core
MARCH 30
+ Module Two – Your Client
APRIL 6
+ Module Three – Your Brand
APRIL 13
+ Module Four – Your Call
APRIL 20
+ Implementation Week
APRIL 27
+ Module Five – Your Money
MAY 4
+ Module Six – Your Plan
OUR
CURRICULUM
WILL HELP YOU...
+ pursue work and life balance through time management and focus
+ develop relationships with vendors who can help you create the products
you want to make
+ be confident in the work you are putting into the world and win the
“comparison game”
+ find community to avoid isolation and develop accountability and stay
motivated when you don’t see results
+ understand what it takes to quit your day job
+ technical help with social media, websites, SEO, shipping, and more
+ how to tactfully deal with “problem” customers or clients
+ discover the best use of your time and money for marketing and online
and in-person driving sales
QUESTIONS?
+ COMMUNITY SUPPORT
+ WEEKLY Q&A CALL
MAY 13
+ Graduation Hooray!
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+ LESSON COMMENTS
+ TECH SUPPORT
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HOW MUCH
DOES IT
COST?
We are releasing this special “beta” session of
Creative’s Academy that will run from March 23, 2015 –
May 8, 2015. Applications close on March 10, 2015.
As a Contributor to this session, you will receive a deep
discount in return for your constructive, thorough, and
intensive feedback of our program before we roll out it
out to the public.
You can either pay in full or choose two equal payments.
Your installments are due on February 13, 2015 and March
10, 2015 . If choosing to pay in a single installment, your
card will be charged the full amount on February 13, 2015.
Your payment in full or first installment is due once
accepted into the program. Your card will not be charged
until your application is approved. All payments are due
prior to the start of our session. We do not accept barters
or trades as part of payment.
*This rate is for this special “beta” session of Creative’s
Academy. The price will double with our public roll out
of the program.
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VALUE VS. INVESTMENT
7
WEEKS OF IN-DEPTH
GROUP COACHING
25+
HOURS OF
EXERCISES
6
45+
MODULES OF
CURRICULUM
8
HOURS OF WEEKLY
Q&A CALLS
VIDEO
LESSONS
WORKSHEETS &
RESOURCES
AN
INVALUABLE
COMMUNITY
LIFETIME
ACCESS
35 HOURS OF EXERCISES - $5,250
PRIVATE FORUM INTERACTION - $5,250
8 HOURS OF Q&A - $1,200
LIFETIME ACCESS - INVALUABLE
60+ WORKSHEETS - $1,500
EDUCATION & CONFERENCE INVESTMENT...
45 VIDEO LESSONS - $1,125
BONUS WEBINARS - $992
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60+
CONTENT THAT WE’LL SHARE WITH YOU - $10,000
TOTAL VALUE: $23,817
L
A
T
T O T:
COS 9
$99
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GUARANTEE
YOUR
FEEDBACK
If you get in our course, do the work and don’t feel like
it’s right for you or that we have delivered what we’ve
promised, we’ll happily refund 100% of your investment.
We think this is a win-win for both of us. You get
a deep discount in return for your constructive,
thorough, and intensive feedback of our program
before we roll out it out to the public.
We are fully invested in our curriculum and how it has
proven to work in hundreds of our graduate’s businesses.
In order to receive a refund, you must have completed
and present all of the available worksheets and
homework, and be able to show that you have put our
program into action within your business. You must take
action to get results.
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C R E A T I V E ’S
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