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Black Like Me has undergone a dramatic
metamorphosis since the 70’s when Michael
Jackson made the ‘Geri Curl’ popular.
We at Black Like Me, committed to delivering a
Followed by many fashionistas, the look was
range of products that meet the demands of our
copied the world over and achievable by
consumers, researched and created the new-and-
millions locally due to quality products from
improved perm system. This was in response to
the Black Like Me range. As with all fashion
trends that reinvented demands and now sought
trends however, the goal posts are constantly
being moved and styles change. Followers
continuously needed a different range of
products to keep up with the going trends.
natural looks, dry perms, wet perms and the
Brazillian looks. Not stopping there, Black Like
Me created a system that shortcut three perming
steps into two – with brilliant results!
Addressing real hair care and treatment
issues by those who made this brand possible
– the consumers – Black Like Me has always
delivered a range of products that cater to
relaxing, treatment, care and colour. Backed
by years of research and development – and
designed to protect against the hot, dry
African weather – the Black Like Me range
ensures that it responds to the issues of
African hair textures and ultimately results
in ease of combing and styling. With quality
Shea Butter, Chamomile and Jojoba Oil
ingredients, the Black Like Me range delivers
added softness, body and shine.
BLACK LIKE ME • CHEMICAL STRAIGHTENING & PERM
CHEMICAL STRAIGHTENING
The Black Like Me range takes consumers through their complete hair care regime, from perming and cleansing
to relaxers and after care products that include treatments and moisturisers. Each product is specially
formulated with active ingredients that work to effectively cleanse, treat, moisturise or condition.
Looking after hair the right way from start to finish involves careful analysis, and the use of more than one
complimentary product. The Black Like Me products celebrate active ingredients in each product that work to
leave the hair in its desired form – and in the best condition.
Discover all the goodness from the Black Like Me range:
• Perm System – creates soft beautiful curls with a healthy shine.
• Aftercare – Shea Butter, Chamomile and Jojoba Oils to keep hair looking great between salon visits.
• Cleansing – pH balanced to combat dry scalp and dandruff.
• Relaxers – Proteins, Natural Oils and Conditioners for even the toughest of hair textures.
• Styling Aids – With conditioning humectants that provide tangle-free hair for a variety of styles, and with
• Treatment – Strengthens, moisturises and helps to repair hair’s split ends.
Fast Facts
BLACK LIKE ME • CHEMICAL STRAIGHTENING & PERM
protection from heat-styling methods.
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The BLM Perm System is a dry curl system that works with large perm rods
to deliver an attractive dry curl.
Reverse Curls are the solution for those who may want a relaxed look while
having to deal with a sensitive scalp. After creating large, relaxed curls,
stylists and consumers can then blow dry and style as desired.
Afro Blow Out uses no curling rods at all and is a short process using the
step 1 of the perming process for 5 – 10 minutes. This is followed by applying
the neutraliser and then styling as required.
There are many user-friendly options within the Black Like Me Perm System that will give users and
stylists the effects they are searching for. The conditioning formula works to deeply condition and
moisturise so that volume can be achieved, complimented by the products from the Black Like Me
aftercare range.
“
Be yourself always. To wish you
were someone else is to waste
the person you are.
~ Unknown
”
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
Product: Black Like Me
Description: Perm Lotion - Step 1
Volume: 250ml
Product Barcode: 6004031001665
Shrink barcode: 6004031501660
Units per shrink: 12
Case barcode: 16004031501667
Units per case: 48
Product Code: CON028
Product: Black Like Me
Description: Perm Lotion - Step 1
Volume: 1L
Product Barcode: 6004031005038
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031505030
Units per case: 12
Product Code: DEL403
Product: Black Like Me
Description: Perm Lotion Step 1
Volume: 100ml
Product Barcode: 6004031005113
Shrink barcode: 6004031505118
Units per shrink: 6
Case barcode: 16004031505115
Units per case: 24
Product Code: DEL411
This pH balanced perm lotion is ideal for
perms and blow outs, and will soften even
the tightest of curls. Used together with the
Black Like Me Protein Shampoo and the
Black Like Me Deep Penetrating Treatment,
beautiful, soft, shiny curls can be achieved.
Product: Black Like Me
Description: Neutraliser 2nd Step
Volume: 250ml
Product Barcode: 6004031005045
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031505047
Units per case: 12
Product Code: DEL404
The acid balanced neutraliser is the second
step in the process. It stops the chemical
action by correcting the pH balance, and
rebonds hair into new shape curls.
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
BLACK LIKE ME • CHEMICAL STRAIGHTENING & PERM
A complete Gel system that is easy to
use and rinse. This Gel softens even the
tightest of curly hair textures and allows for
ease of combing and wrapping with perm
rods, thereby creating soft beautiful curls
with a healthy shine. Rebonds hair into new
shape curls.
Product: BLACK LIKE ME
Description: Conditioning Creme
Relaxer Regular
Volume : 125ml
Product Barcode: 60019332
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031505054
Units per case: 24
Product code: DEL405
Regular relaxer for fine or normal hair.
Suitable for sensitive scalps. Enriched with
Shea butter, Chamomile and Jojoba oils for
straight healthy looking hair.
BLACK LIKE ME • CHEMICAL STRAIGHTENING & PERM
Product: BLACK LIKE ME
Description: Conditioning Creme
Relaxer Regular
Volume : 250ml
Product Barcode: 6004031003195
Shrink barcode: 6004031503190
Units per shrink: 12
Case barcode: 16004031503197
Units per case: 48
Product code: DEL170
Product: BLACK LIKE ME
Description: Conditioning Creme
Relaxer Super
Volume : 125ml
Product Barcode: 60019349
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031505061
Units per case: 24
Product code: DEL406
Super relaxer for coarse and/or resistant
hair. Suitable for sensitive scalps. Enriched
with Shea butter, Chamomile and Jojoba
oils for straight healthy looking hair.
Product: BLACK LIKE ME
Description: Conditioning Creme
Relaxer Super
Volume : 250ml
Product Barcode: 6004031003201
Shrink barcode: 6004031503206
Units per shrink: 12
Case barcode: 16004031503203
Units per case: 48
Product code: DEL175
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
Product: BLACK LIKE ME
Description: Conditioning Creme
Relaxer Regular
Volume: 2.5L
Product Barcode: 6004031005007
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031505009
Units per case: 2
Product code: DEL400
Product: BLACK LIKE ME
Description: Conditioning Creme
Relaxer Super
Volume : 2.5L
Product Barcode: 6004031005014
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031505016
Units per case: 2
Product code: DEL401
Super relaxer for coarse and/or resistant
hair. Suitable for sensitive scalps. Enriched
with Shea butter, Chamomile and Jojoba
oils for straight healthy looking hair.
Product: BLACK LIKE ME
Description: Neutralising Shampoo
Volume : 250ml
Product Barcode: 6004031003416
Shrink barcode: 6004031503411
Units per shrink: 12
Case barcode: 16004031503418
Units per case: 48
Product code: DEL122
Gently cleanses hair without stripping it
of its own natural oils and moisture. This
product also corrects the hair’s natural
pH balance after relaxing, while working
to combat dry scalp and dandruff. Added
conditioners leave your hair looking silky
soft and manageable.
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
BLACK LIKE ME • CHEMICAL STRAIGHTENING & PERM
Regular relaxer for fine or normal hair.
Suitable for sensitive scalps. Enriched with
Shea butter, Chamomile and Jojoba oils for
straight healthy looking hair.
BLACK LIKE ME • AFTERCARE
AFTERCARE
The range’s ingredients offer a powerful combination to help enhance your hair’s condition between salon
visits, prevent breakage and split ends. The Black Like Me Moisturising Sprays, Oil Moisturisers, Hair & Scalp
Conditioners and the Curl Activator Gels are recommended for the whole family – delivering softness, body and
Black Like Me Shampoos stop chemical action and correct the pH balance
of the hair without stripping the hair’s natural oils and moisture.
Black Like Me styling aids protect hair from heat styling methods while
holding hair for that everyday salon look.
“
Instead of thinking about what you’re missing,
try thinking about what you have that everyone else is
missing – your true indivuality
~ Unknown
”
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
Fast Facts
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•
BLACK LIKE ME • AFTERCARE (Maintenance & Treatment)
shine!
Product: BLACK LIKE ME
Description: Twin Pack
Volume : 250ml
Product Barcode: 6004031000170
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 6004031500175
Units per case: 24
Product code: CON019
BLACK LIKE ME • AFTERCARE (Maintenance & Treatment)
Shine On Oil Moisturising Spray & Gel for
fine hair. Hair is evenly relaxed from roots
to ends. Built-in buffers delay premature
irritation. Can also be used for S-curls and
Afro blow-outs. For sensative scalps.
Product: BLACK LIKE ME
Description: Oil Moisturiser
Volume : 250ml
Product Barcode: 6004031003218
Shrink barcode: 6004031503213
Units per shrink: 12
Case barcode: 16004031503210
Units per case: 48
Product code: DEL165
A light moisturiser and shine enhancer
for naturally wavy or curly hair. This Oil
Moisturiser works to restore the hair’s
elasticity, creating shiny healthy hair.
Product: BLACK LIKE ME
Description: Oil Moisturising Spray
Volume : 250ml
Product Barcode: 6004031003263
Shrink barcode: 6004031503268
Units per shrink: 12
Case barcode: 16004031503265
Units per case: 48
Product code: DEL163
Use this light Oil Moisturiser and shine
enhancer for naturally wavy or curly hair.
Works to restore the hair’s elasticity,
creating shiny healthy hair.
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
Product: BLACK LIKE ME
Description: Braid Spray
Volume : 350ml
Product Barcode: 6004031003294
Shrink barcode: 6004031503299
Units per shrink: 12
Case barcode: 16004031503296
Units per case: 24
Product code: DEL130
Product: BLACK LIKE ME
Description: Protein Shampoo
Volume : 5L
Product Barcode: 6004031003430
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031503432
Units per case: 4
Product code: DEL143
Gently cleanses hair without stripping it
of natural oils and moisture. This product
also corrects the hair’s natural pH balance
therefore combating dry scalp and dandruff.
The conditioners leave your hair looking
silky soft and manageable.
Product: BLACK LIKE ME
Description: Deep Penetrating
Treatment
Volume : 1L
Product Barcode: 6004031003454
Shrink barcode: n/a
Units per shrink: n/a
Case barcode: 16004031503456
Units per case: 6
Product code: DEL128
This product is used to strengthen hair,
thereby helping to prevent split ends. Also
ensures that hair is kept moisturised and
looking healthy.
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
BLACK LIKE ME • AFTERCARE (Maintenance & Treatment)
Conditions and moisturisers braided hair.
Retains natural moisture balance of the
hair and helps add sheen, strengthen and
rebuild the braids.
Black Like Me offers a comprehensive range of styling products, complete with conditioning humectants that
provide tangle-free hair for a variety of styles and added protection from heat-styling methods.
The Black Like Me Styling range offers consumers two choices with their own highly effective benefits.
The Oil Sheen Spray:
• Contains refined silicones that add brilliant sheen to the hair
• Should be used on dry hair to add shine
• Can be used on relaxed, permed or natural hair
• Contains a light Panthenol formula that will not leave hair feeling heavy
The Spritz:
• Contains added conditioners that contribute to a firm hold without breakage
• Is a firm-holding spray with polymers and silicones
• Is a non-flaking formula
• Prevents frizzing in moist or humid environments
Black Like Me styling products will help to leave your hair surface smooth
and reflect maximum light for a superbly polished finish.
This range also helps to protect from the damage associated with heat
styling, while ensuring a longer holding style for that professional, everyday
salon look.
“
Forget not that the earth delights to feel your bare
feet and the winds long to play with your hair.
~ Kahlil Gibran
”
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
BLACK LIKE ME • AFTERCARE (Styling)
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•
Fast Facts
• Contains conditioning agents that allow for ease of combing
Product: BLACK LIKE ME
Description: Oil Sheen Spray
Volume : 300ml
Product Barcode: 6004031003300
Shrink barcode: 6004031503305
Units per shrink: 12
Case barcode: 16004031503302
Units per case: 24
Product code: DEL135
BLACK LIKE ME • AFTERCARE (Styling)
This product is used for the creation and
maintenance of hair styles. Protects the hair
from heat and gives it a shiny finish.
Product: BLACK LIKE ME
Description: Spritz
Volume : 250ml
Product Barcode: 6004031003270
Shrink barcode: 6004031503275
Units per shrink: 12
Case barcode: 16004031503272
Units per case: 48
Product code: DEL155
This product is used for the creation and
maintenance of hair styles. Produces longer
holding styles and leaves the hair surface
smooth.
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
BLACK LIKE ME • HAIR COLOUR
HAIR COLOUR
Black Like Me offers a permanent hair colour creme to help you transform and compliment your look. This
product works to colour the hair without stripping the hair of its own natural oils and combats further drying out
the hair and scalp.
Fast Facts
BLACK LIKE ME • HAIR COLOUR
Added conditioners leave the hair looking silky soft and manageable.
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Black Like Me hair colour leaves hair beautifully shiny, vibrant and with volume.
Applying colour helps to enhance the conditioning and sleekness of hair
between salon visits.
With continuous use of this range, hair is strengthened and fizz-free, even
in humid conditions.
“
How can I control my life when
I can’t control my hair?
~ Unknown
”
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
Gently cleanses hair without stripping it
of its own natural oils and moisture. This
product also corrects the hair’s natural
pH balance after relaxing, while working
to combat dry scalp and dandruff. Added
conditioners leave your hair looking silky
soft and manageable.
Visit www.amka.co.za or contact the Consumer Care Line on 0860 002 652 for more information.
BLACK LIKE ME • HAIR COLOUR
Product: BLACK LIKE ME
Description: Midnight Black Permanent
Hair Colour
Volume : 25ml
Product Barcode: 6004031005021
Shrink barcode: 6004031505026
Units per shrink: 6
Case barcode: 16004031505023
Units per case: 72
Product code: DEL402