Single-Source Content Management If, Why, and How Moderator Dr. JoAnn T. Hackos Comtech Services, Inc. © 2002 Comtech Services, Inc. 1–1 Panelists • The five levels of content management • JoAnn Hackos, Comtech Services • How single sourcing content management strategy is transforming business processes to create real value • Marc Gunning, Hewlett-Packard • Information Design – the key to reuse • Tina Hedlund, Comtech Services • Once source – Five deliverables: a case study of return on investment • Ben Martin, J D Edwards 1–2 Level 1 Single Sourcing Same document published in multiple formats Document PDF Help Authors HTML 1–3 Level 2 Single Sourcing Elements of one document published in multiple outputs Document PDF Help Authors HTML 1–4 Level 3 Single Sourcing Authors Elements stored in a repository and assembled for publication Content Repository Output 1–5 Single Sourcing Level 4 Customer Repository Elements stored in a repositoryCustom Output and selected by the customer 1–6 Level 5 Single Sourcing Customer Repository Customer-selected elements updated automatically Updated Custom Output 1–7 Panelists • The five levels of content management • JoAnn Hackos, Comtech Services • How single sourcing content management strategy is transforming business processes to create real value • Marc Gunning, Hewlett-Packard • Information Design – the key to reuse • Tina Hedlund, Comtech Services • Once source – Five deliverables: a case study of return on investment • Ben Martin, J D Edwards 1–8 Reference • Content Management for Dynamic Web Delivery, Hackos, J (Wiley 2002) • The Content Management Bible, Boiko, B (Wiley 2001) • European Content Management Strategies Conference • October 14-16, 2002, Brussels, Belgium • www.cm-strategies.com • Slides available www.comtech-serv.com 1–9 Contact Information • [email protected] • Best Practices 2002, Sept 29 – Oct 2, Galveston TX • [email protected] • [email protected] • [email protected] 1–10
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