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data driven marketing for the test generation
source
keep up with the
latest technology
engage
connect with experts and peers
measure
optimising tools
and tactics
enhance
gain essential knowledge from industry leaders
The premier event for modern marketers
to source and maximise the use of
technology-powered marketing, enabling
increased customer engagement,
measurable returns, and enhanced
professional knowledge
Register to
attend at
tfma.co.uk
25-26 • Feb • 2015
Olympia National, London
Join the conversation
#tfma2015 @tfma_event
25-26 • Feb • 2015 Olympia National, London
What is TFM&A?
An event curated by
marketers, for marketers
We’ve conducted a six month research exercise with
over 1,000 marketers to ensure the event focuses on
areas invaluable to you, the modern marketer.
As a result, we’ve developed a brand new show with a brand new
education programme.
Our education programme will focus on the four main themes our
research exposed:
1.
Keeping Up
With Tech
2.
Data Driven
Marketing
& The Test
Generation
3.
Best
Practice
Optimising
Tools and
Tactics
4.
Talent,
Progression
& Culture
Check out across the page for more information!
When & Where
Dates: 25-26 February 2015
Venue: Olympia National, London
Opening Times: 09:30-17:30
So what
does it
consist of?
We’ve shaped the TFM&A
2015 education programme
so it’s 100% curated by
us, tailored by expertise
and topic area especially
for you (none of that
sales pitch malarkey).
You’re attending to learn
something new, right?
Well that’s exactly what
you shall do.
Over 90 of the finest
sessions will be on offer,
delivered through a variety
of interactive formats.
Take the Marketing
University for example:
3 theatres, with 5 sessions
a day, each clearly
labelled with the level it’s
pitched at.
Are you a pro at Email
Marketing? Then come
to our advanced Email
Marketing sessions.
Or a novice at Social
Media? In that case, our
beginner Social Media
sessions are just for you.
We’re sure you get the
gist. Read on for the full
programme on offer.
2
For more information about TFM&A, visit tfma.co.uk
What’s on?
NE
Keeping Up With Tech
W
3 Tech of Today & Tomorrow Theatre
supported by London Technology Week
We’ll be shining a spotlight on current and
emerging tech, showing you how it’s going to
influence the way marketers work now and in
the future.
3 Experience Tech
You asked for hands-on so we’re giving you
hands-on with a demo area showcasing
the very latest marketing tech including
wearables and iBeacon technology.
3 Startups
In partnership with Tech London Advocates
MadTech group we’ll be showcasing 6 of the
most exciting madtech startups. Talk to them
about their products and services and how
they came up with their ideas, see them pitch
in our seminar theatres and try out some of
their tech.
3 Exhibitor Demo Trail
Many of our exhibitors will be running demos
of their technologies and services, helping
you understand their real-life application and
relevance to your business.
Data Driven Marketing & The Test Generation
3 Data Driven Marketing Seminar Theatre
Another brand new seminar theatre we’re introducing to cover one of the most important
subject areas for the modern marketer – data.
NE
W
This seminar theatre will feature two types of sessions:
• Lecture style sessions focusing on the theory behind data driven marketing from behavioural
modelling to privacy & governance, big data to social analytics.
• Roundtable sessions taking a more practical look at data driven marketing. Together with
colleagues and peers you’ll be asked to tackle real-world data and customer insight challenges
posed by a team of experts. At the end of these sessions each table will present their solutions
and receive expert feedback.
3
25-26 • Feb • 2015 Olympia National, London
NE
Best Practice –
Optimising Tools & Tactics
W
At this year’s TFM&A, we’ve revolutionised the learning
experience to incorporate educational sessions for every
level of expertise and specialism.
3 Marketing University
Three seminar theatres covering eight content areas
of most relevance to the modern marketer, from email
marketing to social and content marketing to analytics.
Differing levels of complexity will be offered for each topic,
enabling you to choose the relevant session for your needs.
What’s on?
Keynote Programme
TFM&A 2015 brings you quality over quantity, with four unmissable, heavy hitting keynotes
offering an insight into their background, what took them to where they are today, and where
they see the future of industry heading.
Kieran Flanagan
Marketing
Director (EMEA),
Hubspot
300+ Specialist
Suppliers
showcasing leading
developments and solutions
across digital, data, online
marketing, direct CRM and
more. See amongst others:
3 Tutorials
A range of marketing experts will run open house
roundtable tutorials, giving you a chance to ask your most
burning questions (on a first come first served basis).
25th February 2015
10:00–10:45
26th February 2015
13.00-13.45
Kieran Flanagan is Marketing Director (EMEA) at
HubSpot, a marketing software company, where he
leads the company’s marketing strategy in EMEA.
Following an overwhelming keynote at last year’s
event, we’re delighted to welcome back Dr Dave
Chaffey.
Kieran is an experienced inbound marketer,
conference speaker and writer. He has worked
for brands across EMEA in both B2C and B2B. He
has previously worked for SAAS companies like
Marketo and Salesforce, where he launched their
#socialsuccess site in the UK, which reached its
annual traffic target in 6 weeks.
His passion is educating marketers about latest and
best practices in digital marketing and empowering
businesses to improve their online performance
through getting the most value from their web
analytics and market insight.
The site has since been launched in Germany, France
and Japan.
Talent, Progression & Culture
NE
W
3 2015 Leadership Programme
Designed for CMOs, Marketing Directors and Heads of Marketing, the 2015 leadership
programme is an exclusive forum for senior marketing leaders to discuss and debate the future
of marketing focusing in particular on culture, talent and the digital skills gap. This programme
will be delivered in a range of formats, including a concierge-led morning preview of the show
as well as exclusive Q&As with our keynote speakers.
3 IDM Digital Academy
Receive hands-on training delivered by the IDM’s expert trainers. Choose from 45 minute CPD
accredited sessions covering a variety of topics.
3 Keynote Programme
Quality over quantity, with 4 unmissable heavy hitting keynotes across the 2 days offering an
insight into their background, what took them to where they are today, and where they see the
future of industry heading.
3 Unrivalled Networking
Take a break from the bustling show floor and meet your fellow professionals! A cafe will be on
hand for refreshments.
4
Dr Dave Chaffey
CEO,
Smart Insights
Dave will be presenting his Managing Digital
Marketing 2015 report, providing recommendations
you can apply to your business.
Register today to be the first to find out who
our final 2 keynotes are! tfma.co.uk/register
Save My Seat
For those who have been to TFM&A before you’ll know
that the seminar sessions tend to get a tad busy! We’re
giving you the option to reserve the best seat in the
house! For just £25+VAT you can beat the queues, avoid
disappointment, and secure a spot on your chosen
keynote or seminar sessions using our pre-booking
facility. You’ll have to be quick though, booking closes
24th February – so reserve your place today to avoid
missing out.
For more information and to book your place,
visit tfma.co.uk/savemyseat
If you’re a bit of a dare
devil and want to risk
not reserving a seat
then you’re in luck –
50% of the seats are
available for walk-ins
at the show.
These are first come,
first served and are in
high demand so are
you sure you want to
chance it?
Register to attend at tfma.co.uk/register
5
Education Programme Day 1 – 25th February 2015
Marketing
University 1
Sponsor:
11:00
A 11:00–11:30
How 4 brands are preparing for the
future of email marketing
STREAM: Email Marketing
12:00
Terry Hogan, Managing Director,
Golden Orb
I 15:00–15:30
An intermediate session on
Analytics – visit tfma.co.uk for
more information
16:00
B 11:00–11:30
Welcome to the era of engagement
marketing
I 11:00–11:30
Using social media to build a
community of 85,000 people with
zero marketing budget!
11:00–11:45
SEO – How search works and how
we search
Kelvin Newman, Founder &
Managing Director, Rough Agenda
STREAM: Marketing Automation
A 16:00–16:30
An advanced session on Marketing
Automation –
visit tfma.co.uk for more
information
STREAM: Marketing Automation
Email Marketing
STREAM: Analytics
Rishi Kumar, Chief Scientist,
eBench
A 14:00–14:30
Advance tips for fine-tuning crossplatform strategy
STREAM:
Cross-Platform (Web & Mobile)
Raja Saggi, Head of B2B Marketing,
Google
A 15:00–15:30
An advanced session on Marketing
Automation – visit tfma.co.uk for
more information
STREAM: Marketing Automation
STREAM: Analytics
Social Media
Digital Academy
Marketing
University 3
B 12:00–12:30
Metrics, measures and KPIs: three
simple steps to get more from your
data
STREAM: Data
B Beginner
Marketing
University 2
I 12:00–12:30
Evaluating content marketing ROI
B 14:00–14:30
Big data for the smaller business
I Intermediate
10:00–10:45
Marketing Automation Masterclass
– in 35 minutes your essential
roadmap to success will be revealed
Shane Redding, Managing Director,
Think Direct
Liz Smyth, AVP Marketing EMEA,
Marketo
STREAM: Content Marketing
15:00
A Advanced
Jenna Tiffany, Digital Marketing
Strategist, Communicator Corp and
Sarah EL-Doori, Marketing Director,
Trinity Mirror Recruitment and Chris
Pile, Head of Digital, NEC Group
Dr Dave Chaffey, CEO, Smart
Insights
14:00
LEVEL:
Education Programme Day 1 – 25th February 2015
B 16:00–16:30
Getting physical and digital spaces
to sing and dance together
STREAM:
Cross-Platform (Web & Mobile)
STREAM: Social Media
Nidhima Kohli, CEO,
MyBeautyCompare
A 12:00–12:30
When cultures collide: international
search – the real secret behind
insight
STREAM: Search
Hayley Phoenix-Stones, Channel
Manager, Oban Digital and Emily
Mace, Head of SEO, Oban Digital
I 14:00–14:30
How to get from email marketing to
customer engagement
STREAM: Email Marketing
14:00–14:45
Surviving a social media crisis
Katy Howell, CEO of Social Media
Consultancy, immediate future
Daniel Harari, VP Client Services,
Emarsys and Alex Timlin, Head of
Client Success, Emarsys
B 15:00–15:30
What is programmatic marketing?
STREAM: Programmatic Marketing
Parry Malm, President, Howling
Mad
B 16:00–16:30
Best-practice in B2B email
marketing
STREAM: Email Marketing
Marty Lyon, WGSN Group
Chris Pile, Head of Digital, NEC
Group
Marketing Automation Analytics
12:00–12:45
Email – to sell or to serve? Mike O’Brien, Digital and Integrated
Marketing Strategy, Training and
Mentoring, The IDM
Tech of Today & Tomorrow
Sponsors:
Taking the stage in the Tech of Today & Tomorrow
Theatre (supported by London Technology Week) will
be a series of UK tech experts giving you an insight
into the latest range of marketing technologies from
wearables to location based targeting. Get a headstart
on the latest technologies that will be defining the
way you work for the next decade.
Sessions to look forward to include across the 2 days
include:
3 Why people, behaviour and attitudes determine the
tech of today and tomorrow
3 Total Personalisation
3 Panel Debate: Marketing 2020 – How will tech
transform marketing in the next 5 years?
For the latest timetable, visit tfma.co.uk.
15:00–15:45
Content – to hype or to help?
Mike O’Brien, Digital and Integrated
Marketing Strategy, Training and
Mentoring, The IDM
16:00–16:45
The future of digital analytics and
insight
Matt Banks, Director, Optimise
Works
Data Driven Marketing Theatre
Covering one of the most important subject areas
for the modern marketer – data. This theatre will be
split into two types of sessions, Lecture style, and
Roundtable discussions.
Sessions to look forward to include:
3 User-friendly guide to data compliance
3 Roundtable: How to get the best out of your data
Cross-Platform (Web & Mobile) Data
Content
Stream
Sponsors
3 How can brands organically grow new leads
3 Roundtable: How to maintain data quality
For the latest timetable, visit tfma.co.uk.
The timetable is correct at time of print: 20/01/15. Visit tfma.co.uk for the latest updates.
6
Reserve the best seat in the house!
Visit tfma.co.uk/savemyseat to guarantee your place in any of our education sessions
Register to attend at tfma.co.uk/register
7
Education Programme Day 2 – 26th February 2015
Marketing
University 1
11:00
B 11:00–11:30
Developing a strong content
marketing plan
A 11:00–11:30
Enabling the data-driven
organisation
I 11:00–11:30
‘Modern day’ email marketing:
what really works?
STREAM: Data
STREAM: Email marketing
Catherine Toole, Founder & CEO,
Sticky Content
Terry Hogan, Managing Director,
Golden Orb
Michael Cottrell, Silverpop, an IBM
company
A 12:00–12:30
Master your metrics: an expert
guide to marketing measurement
and analytics
I 12:00–12:30
4 brands on the real-life challenges
of implementing social media
B 12:00–12:30
All marketing leads are not created
equal – why your business needs to
understand lead scoring
A 14:00–14:30
The latest Google tools explained –
take your paid search performance
to another level
STREAM: Search
Guy Thornton, Head of Paid Search,
Found
B 15:00–15:30
Making social media work for antisocial organisations
A 16:00–16:30
An advanced session on Social
Media – visit tfma.co.uk for more
information
A 14:00–14:30
Bulk email, automation and
triggers to score and nurture leads
STREAM: Email Marketing
Tim Watson, Founder, Zettasphere
A 15:00–15:30
Digital hugging: adding context to
your customers experience
Cross-Platform (Web & Mobile)
Saima Alibhai, Director of
Solutions, Emarsys
I 16:00–16:30
From distraction to dream –
putting email at the heart of your
multichannel marketing
STREAM: Marketing Automation
STREAM: Social Media
Email Marketing
STREAM: Social Media
Mark Walker, Content Marketing
Manager & Social Media Manager,
Eventbrite; Sarah Brown, Head of
Social Media, Rightmove.co.uk;
Martha Roberts, Head of Customer
Service Communication, Royal Mail
STREAM:
STREAM: Social Media
Molly Flatt, WOM Evangelist,
1000Heads
16:00
B Beginner
Marketing
University 3
Ray Coppinger, Online Marketing
Manager, Marketo
15:00
I Intermediate
Marketing
University 2
STREAM: Analytics
14:00
A Advanced
Sponsor:
STREAM: Content Marketing
12:00
LEVEL:
Education Programme Day 2 – 26th February 2015
Skip Fidura, Client Services
Director, dotmailer
Social Media
Marketing Automation Analytics
STREAM: Marketing Automation
Digital Academy
10:00–10:45
How to manage the customer
experience
Tobias Misera, Managing
Consultant, Seren Design
11:00–11:45
PPC – How to set up your paid
search campaign
Kelvin Newman, Founder &
Managing Director, Rough Agenda
12:00–12:45
The utopia of email marketing:
lifecycle marketing
Steve Kemish, Managing Partner,
Junction Marketing Agency
Sylvia Jensen, Senior Director of
Marketing, Oracle Marketing Cloud
Tech of Today & Tomorrow
Sponsors:
Taking the stage in the Tech of Today & Tomorrow
Theatre (supported by London Technology Week) will
be a series of UK tech experts giving you an insight
into the latest range of marketing technologies from
wearables to location based targeting. Get a headstart
on the latest technologies that will be defining the
way you work for the next decade.
Sessions to look forward to include across the 2 days
include:
3 Why people, behaviour and attitudes determine the
tech of today and tomorrow
3 Total Personalisation
3 Panel Debate: Marketing 2020 – How will tech
transform marketing in the next 5 years?
B 14:00–14:30
Why programmatic advertising
is crucial for reaching the right
audience
STREAM: Programmatic Marketing
14:00–14:45
Social trends, why they are
important and why they are not
Joe Edwards, Digital and Social
Strategy, MOI
Lindsay Wiles, Strategic Sales
Director, The Weather Channel
I 15:00–15:30
An intermediate session on
Data – visit tfma.co.uk for more
information
15:00–15:45
The three Ps of content marketing
Steve Kemish, Managing Partner,
Junction Marketing Agency
STREAM: Data
For the latest timetable, visit tfma.co.uk.
Data Driven Marketing Theatre
Covering one of the most important subject areas
for the modern marketer – data. This theatre will be
split into two types of sessions, Lecture style, and
Roundtable discussions.
Sessions to look forward to include:
3 User-friendly guide to data compliance
B 16:00–16:30
Five tools to help marketers save
time on SEO
STREAM: Search
Arek Estall, Head of Strategy,
Arek Estall
16:00–16:45
Using Google Analytics to show the
value in your SEO & PPC efforts
Mike Rogers, MD, Optimize Search
Marketing
3 Roundtable: How to get the best out of your data
3 How can brands organically grow new leads
3 Roundtable: How to maintain data quality
For the latest timetable, visit tfma.co.uk.
Cross-Platform (Web & Mobile) Data
Content
Stream
Sponsors
The timetable is correct at time of print: 20/01/15. Visit tfma.co.uk for the latest updates.
8
Reserve the best seat in the house!
Visit tfma.co.uk/savemyseat to guarantee your place in any of our education sessions
Register to attend at tfma.co.uk/register
9
25-26 • Feb • 2015 Olympia National, London
Celebrating our
10th successful year.
Publishing & Media Expo
(P&ME) is the leading event
dedicated to defining the
future of publishing.
Co-located with TFM&A, Publishing & Media Expo gives you the
chance to come and meet publishing professionals from across
the industry.
• Industry updates
Ensure you keep your
finger on the pulse of
developments and
what’s new
• Innovative solutions
The largest gathering of
leading suppliers
What to do now?
So you’ve checked out
everything on offer at TFM&A,
so all you need to do is follow
these easy steps in order to
make the most of your time at
the event:
1.
• Unbeatable learning in
three seminar theatres,
Audience, Strategy &
Production
2.
Who goes to P&ME?
• Inspiration
Hear keynotes from
thought-leaders and
industry innovators
3.
Everyone who has an involvement in publishing should attend
including: Advertising / Finance / Branding / IT / Circulation /
Marketing / Creative / New Media / Digital / Production / Online /
Publishers / Editorial Sales / Subscriptions
• Networking
Catch up with peers
and experts alike at the
networking bar
4.
P&ME is the only multi-platform publishing exhibition in the
UK, enabling publishers to source traditional and innovative
publishing solutions through print, digital and mobile. We
cater for all publishing professionals working across multiple
channels; magazine, newspaper, digital, tablet and more.
Brand new for 2015
The PPA will be unveiling their influential Publishing Futures
2015 research at this year’s Publishing & Media Expo, turning it
into an interactive live experience for the very first time.
Publishing Futures Live will be a full day of research,
workshops and panel discussions covering all areas of
publishing on February 25th, the first day of the event. Chaired
by Wessenden Marketing, it will feature a cast of publishing
experts giving their forecasts for the year ahead.
Find out more about Publishing Futures Live at
publishing-expo.co.uk.
10
Key reasons
to attend:
25-26 • Feb • 2015 Olympia National, London
Registering
for TFM&A
guarantees
you free
access into
P&ME with
the same
visitor badge.
Find out more about the show by visiting publishing-expo.co.uk
Visit tfma.co.uk/register
to complete your
registration to attend
(it’s free!)
elect which education
S
session(s) you would like
to reserve seats for
Download
the show app
and start planning your
day – search ‘TFM&A’ on
your app store
oin the conversation
J
– follow us @tfma_event
#tfma2015
Search TFM&A
on your app store
to download the
show app
11
Join the
conversation:
If undelivered please return to UBM (UK) Limited
Unit 4, Minton Distribution Park, London Road, Amesbury, SP4 7RT
#tfma2015
@tfma_event
A big thanks to our Event Sponsors & Partners!
Gold Sponsor:
Sponsors:
Event Partners:
25-26 • Feb • 2015
Organised by
Olympia National, London
If you no longer wish to receive anything from UBM (UK) Limited, or do not wish to have your data made available to 3rd parties,
please write to the Data Protection Co-ordinator, UBM (UK) Limited, FREEPOST LON 15637, Tonbridge, TN9 1BR.
Register to attend now at tfma.co.uk/register