Issue 33 February 2015 The Arlberg brand and a magical Lech Burg timer Meisterstrasse – the finest craftsmanship Visiting Lech Zürs 31 January – 7 February Torch-lit walk, Zürs 4 February, 18:30 Practice slopes, Zürs Freeride safety camp 8 February, 8:45 Zürs car park, Trittkopf Torch-lit walk, Lech 10 February, 21:30 Schlegelkopf valley station Gala concert, Lech traditional band 13 February, 21:00 Burg Vital Hotel, Oberlech Children’s carnival in Zürs 16 February Ice rink Children’s carnival in Lech 17 February Children’s ski school www.burghotel-lech.com What has made the Arlberg such an internationally renowned brand? An exhibition at the Huber Hus in Lech, in Schröcken and in St.Anton traces how the Arlberg came to be an internationally renowned brand. What springs to mind when you hear the word Arlberg? Probably snow, magnificent pistes, skiing and winter sports. Lech. Zürs. St.Anton. It probably does not occur to people that the Arlberg was originally ‘only’ a mountain pass. The Arlberg was originally a difficult and dangerous passage associated with great exertion and a fear of avalanches and landslides. Magical Lech The ‘Arlberg. Pass. Region. Brand’ exhibition is distributed over three towns – Lech, St.Anton and Stuben – and explores the issue of how the international Arlberg brand developed and what its key messages are. At the Huber Hus in Lech, everything revolves around the magical ski resort which attracts celebrities from all over the world. The birthplace of Alpine skiing This region has succeeded in establishing itself as a brand both nationally and internationally and this is all thanks to winter sports. The Arlberg name has spread across the world due to the skiing technique developed here and known globally as the ‘Arlberg technique’ and the ‘Arlberg school’ which is a learning method used in skiing lessons. ‘Snow White’ on the Arlberg The face of the region has changed over the decades. During the inter-war years and after 1945 in particular, farming villages began to develop quickly to become the centres of tourism they are today. Their reputation was then transported across the world through the successes of various ski racers. Today the Arlberg is an internationally renowned brand associated with images of snow-white landscapes, an endless array of fun on the pistes and all kinds of winter sports. Lech is still a magical place which, despite its international focus, remains a fairy-tale ‘Snow White’, transporting guests into a winter wonderland. Exhibition The exhibition at the Huber Hus will run until 3 October 2015 and is open on Tuesdays, Thursdays and Sundays from 15:00 to 18:00. ISSue 33 | February 2015 Top quality white wine from Wachau in our wine cellar The name Jamek and its vineyard in Wachau represent the renaissance of Austrian wine-growing culture with their natural dry white wines. The lightness, fruitiness and depth of the Jamek wines cannot fail to set pulses racing. We stock these top quality white wines in our wine cellar which contains around 50,000 bottles of the best red and white wines from all over the world. Visitors to the Restaurant Jamek in Wachau in Lower Austria can sit on the terrace and look across the impressive vineyards towards the Danube. They will then immediately understand why these Riesling, Grüner Veltliner and Weissburgunder wines exude such an unrivalled natural and heartwarming vibe. Here a love of nature is paired with the art of wine-growing. Our hotel houses some of the very best bottles of these exquisite wines in its wine cellar. Our sommeliers advise guests in their choice of wine and understand that the Jamek vineyard has been in existence since 1910, becoming a pioneer in Wachau wine-growing after the Second World War. With its ideas, Jamek is the godfather of the Vinea Wachau Nobilis Districtus and is deemed to be the doyen of Wachau. Hand-crafted and natural The grapes are carefully and selectively harvested by hand and are then fermented in a stainless steel container using the vineyard’s own yeast until the fermentation process comes to a natural halt. The wines are heavily influenced by the terroir and are processed further in a large wooden cask. These wines are classified as Steinfeder®, Federspiel® and Smaragd® wines. Numerous awards This vineyard has received numerous national and international awards. The family business has been managed by Jamek’s daughter Jutta and her son-in-law Hans Altmann since 1996. The vineyard extends over 25 hectares of land, 85 % of which is dedicated to white wine varieties, primarily Grüner Veltliner and Rheinriesling. The annual production is 225,000 bottles. The best-known wines are the Grüner Veltliner from Achleiten and the Rheinriesling Klaus. The Burg Hotel houses over 50,000 bottles of wine from all over the world and focuses in particular on Austrian wines. At the annual young wine-growers’ gathering at the end of June, our hotel will be offering up-and-coming young winegrowers the opportunity to present their wines to an expert audience. The Burg introduces its wines We are presenting some of the wines from our wine cellar in each winter edition of the Burg News. In this issue, we are introducing the wines from the Jamek vineyard. These exquisite wines from Wachau are among the best of Austria’s wines. We are looking forward to presenting some more culinary treats and specialities here in the future. And of course, these wines are featured on our wine list. Burg hotel | Lech am Arlberg Attractive partner membership at Lech Golf Club Get on familiar terms with the marmots etc. and become a member of the Lech Golf Club. The attractive partner membership option enables our guests to enjoy a relaxing round of golf any time at the heart of this breath-taking natural landscape. One more of the holes might be already taken. But from 2016, the original natural landscapes of the Arlberg will be inviting golf enthusiasts to familiarise themselves with the wild and romantic landscapes. Membership of the Lech Golf Club entitles golfers to play on the 9-hole course in Lech – Zug and the 18-hole course in Bludenz – Braz. Discounts are also offered at all of the golf courses in Vorarlberg. Full membership includes handicap management, training for children and young people and as a one off in 2015, a free golf proficiency course. The golf course will open in summer 2016. For more information, see: www.golf-arlberg.at DER NEUE GOLFPLATZ IN LECH/ZUG. AB SOMMER 2016 The new golf course in Lech/Zug opening in summer 2016 www.golf-arlberg.at Möglicherweise ist das eine oder andere Loch schon besetzt. BURG Golf Trophy 2015 This year, the BURG Golf Trophy will again feature as one of the region’s best tournaments. From 11 to 18 July, golf enthusiasts can put their skills to the test at one of the region’s most beautiful golf courses at the heart of this unforgettable Alpine panorama. Our golfing holiday also offers relaxation and quality cuisine in addition to golf. Those who wish can set off on a guided walk, enjoy a hearty breakfast at the Kriegeralpe, set their souls free in our well-being area or savour a day on Lake Constance aboard the White Star yacht. Maybe one or two holes are already taken. Attractive partner membership The partner membership option is available to anyone residing min. 100 km away. It does not include an ÖGV or handicap management. Construction work at Lech Golf Course will be completed in spring and then the maintenance work will begin. Find out more about the detailed programme at reception or in our new summer brochure. 23894_GCL_Lechtourismus_DIN_poster rz.indd 1 18.09.14 14:35 Our Kässpätzle from grandmother’s kitchen What could be better after a long walk or day in the snow than enjoying one of Vorarlberg’s most traditional dishes – Kässpätzle. The BURG would like to invite its guests to learn to cook and enjoy this traditional dish during a ‘Kässpätzle’ cookery course at the Kriegeralpe in summer. Kässpätzle is one of the Arlberg’s most traditional dishes. This hearty dish is often known as ‘Käsknöpfle’ and is a dish made from pasta flour, eggs, water, salt, a fresh grated cheese mix and roasted onions. Kässpätzle cookery course at the Kriegeralpe Why look further afield when good things are so close at hand… and this also applies to cuisine. And particularly where Kässpätzle is concerned. This dish is simply good food which never goes out of fashion. Guests can learn first-hand how to make this dish the way grandma does at the Kriegeralpe this summer. Each Thursday, hotelier Gerhard Lucian demonstrates how his grandma used to cook this traditional dish. And he serves guests his fresh potato salad. Snapshots Magnificent sunshine at the Weisser Ring Magnificent sunshine, the optimal race conditions and numerous onlookers – this year’s ‘WEISSER RING’ race on 18 January was a great success. And guests were able to follow the race from the Burg terrace. Winter movers – on the go in the snow Snow-covered paths and slopes, white fir trees – the 40 km network of winter footpaths around Lech Zürs leads through a unique winter landscape. Savour the tranquillity and enjoy nature away from the pistes. Information available at reception. Among friends Meet and greet or simply among friends. After enjoying the pistes, guests can enjoy the best cuisine and exceptional wines on our terrace accompanied by imposing views of our mountains. You can also visit us on Facebook: www.facebook.com/BurgLech www.facebook.com/BurgHotelBar www.facebook.com/Kriegeralpe Familie Lucian | Burg Hotel | Oberlech 266 | 6764 Lech am Arlberg | Austria Tel +43 (0)5583 2291-0 | Fax -12 | [email protected] | www.burghotel-lech.com
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