MEDIA RELEASE MYER AUTUMN WINTER 2015 FASHION TRENDS Myer is welcoming winter with a new direction that will ensure every fashion expectation is exceeded. From organic, vibrant prints in soft silhouettes to monochromatic prints and separates, contrast elements and colours continue to be one of this season’s biggest trends. This season Myer focuses on the perfect juxtapositions in fabrication, colour and texture – prepare yourself for a wonderful winter in new luxe dressing Shades of Grey Whether it be in a luxe, draped coat or tonal separates, grey is the hit shade this season. Make a statement by softening monochrome or block pieces with shades of grey. Complete grey looks are also key for winter - with textured long line cardigans and watercolour floral prints to create the perfect layered look. Brands clockwise: Fleurette by Fleur Wood, Country Road, Jayson Brunsdon Black Label and Design Studio Pretty Preppy This is the perfect trend to experiment with contrasting silhouettes. Think wide culottes and full skirts mixed with cropped textured sweaters, preppy white shirts layered with masculine oversized knitwear, broderie and embellishment detailing. Mixing feminine touches with a more structured silhouette is the easiest way to effortless, chic dressing. Brands clockwise: Sylvester, Karen Walker, Kate Sylvester, Jayson Brunsdon Black Label and White Suede. Organic Prints Find both soft and bold prints across key pieces this season. From painterly, organic tones to more graphic colour blocking. Prints are seen in rich, emotive colours and look great worn with similar prints or contrast pieces. Monochromatic fluid prints look clean and chic; easily incorporated into any existing wardrobe. Brands clockwise: Aurelio Costarella, Little Joe Woman, High there from Karen Walker, Seduce and Hi There from Karen Walker. The New Luxe Linear angles merge with soft draping to create the new season silhouette. Mid to full length hemlines rule utilising luxurious fabrications including lush leathers, woollen knits, rich silks and crisp cotton. Brands clockwise: Ellery, Piper, Alex Perry and Bul Media Contacts: Chloe Near – MYER PR Specialist M: 0438 101 836 E: [email protected]