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The Dawah Project
Online Advertising Pack 2015
Ilma Magazine
|
Ramadhan
|
Eid Al-Fitr
|
Eid Al-Adha
About Us
Established in 2007, The Dawah Project is
an Islamic Media Education Charity
situated in London serving the international
community.
We aim to connect with people from all ethnic and
religious backgrounds, offering a better understanding
of Islam and the Muslim lifestyle through the various
forms in media – TV (Islam Channel), Radio Campaign
(Africa and Asia) and Digital Media (Ilma Magazine).
Find out more about our campaigns by visiting:
www.thedawahproject.com
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Advertise in
£175
£350
A5 Advert
A4 Advert
210 x 148 mm Landscape
210 x 297 mm Portrait
Ilma Magazine
Advertise Bi-Monthly, Mailed
Electronically to up to 20,000 Supporters
£500
Mailshot
600 x 300 px
This offers your company the
highest level of visibility on the
Ilma Magazine mailshot and
associates you as the main
sponsor.*
*On a first come first served basis
Adverts are hyperlinked to your website
Don’t have an advert?
In-house design is available!
A4 Full Colour Design - £100
A5 Full Colour Design - £70
Finished artwork provided in PDF format and 300 dpi
Finished artwork provided in PDF format and 300 dpi
Advertise in
£700
Our Festive Mailshot
600 x 150 px
210 x 148 mm Landscape
£500
Advertise Bi-Monthly,
Mailed Electronically to
up to 20,000 Supporters for
Ramadhan and Eid
600 x 300 px
210 x 148 mm Landscape
£350
600 x 150 px
£125
300 x 150 px
210 x 148 mm Landscape
210 x 148 mm Landscape
Don’t have an advert?
In-house design is available!
Advert Banners - Free Design
Adverts are hyperlinked to your website
Designs are inclusive in the price of banner
Ethical Investment
The company who will be affiliated with The
Dawah Project will automatically be seen as
committed to spreading positive knowledge
to the Muslim consumer market and also to
those who want to learn more about the
unknown - Islam, creating a sense of trust
and sound understanding.
The money invested into advertising with The Dawah
Project will be considered as part of their ethical and
social responsibility.
As more Islamic finance companies are trying hard to
get their message across of having an ethical source,
advertising with The Dawah Project will carry a guarantee that the company has made an ethical investment.
This can be seen as helping a local radio project in
Africa or a project in London such as ‘The International
Dawah Centre’. As a Muslim, your investment is accepted as ‘Sadaqah Jaariyah’, a voluntary donation that
is helping The Dawah Project to continue educating
people about Islam. Moreover, when large companies
invest in small organisations or charities, it can lead to
very good publicity for their company.
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Association
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Be seen as:
Credible
A trusted and respected voice in the sector
Open
A flexible, responsive grant maker that is a leader in delivering quality service
Aspiring
Bringing out the best in themselves (company) and others in everything they do
Engaging
A learning organisation that listens, understands and responds to charities’ needs
The Digital Age
More and more people have their own computer, laptop, iPad and Smartphone. The digital industry is always developing, playing a key role in globalising the world.
The number of Internet users is on a rapid rise worldwide and the Internet is being used by people of all ages and backgrounds.
The Internet has become one of the major mediums for communication, entertainment and is indeed in the process of replacing traditional entertainment, promo
products, and informative media. Most of the companies and organizations are relying on digital advertising and marketing techniques to improve their overall sales
and revenue as well as attract a larger global digitalised market.
Individuals using the Internet
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Developed World
50.9%
53.5%
59.0%
61.3%
62.9%
67.1%
70.5%
73.1%
75.7%
78.3%
Developing World
7.8%
9.4%
11.9%
14.6%
17.4%
21.2%
24.3%
27.4%
29.9%
32.4%
15.8%
17.6%
20.6%
23.1%
25.6%
29.4%
32.5%
35.5%
37.9%
40.4%
Overall
Reference: International Telecommunication Union
2014 Global Data Snapshot
7,095,476,818
Total World Population
2,484,915,152
Internet Users
1,856,680,860
Active Social Network Users
6,572,950,124
Mobile Subscribers
07
52%
Urban
48%
Rural
35%
Internet Penetration
26%
Social Networking Penetration
93%
Mobile Penetration
Social media is an exciting platform because it is growing rapidly in the number of people joining the various social networks. In 2014, Social Times researched that there
were approximately 1.28 billion registered users on Facebook and 1 billion registered users on Twitter. Twitter is currently the fastest growing social networking service. 93
percent of marketers use social media for business and we want to take advantage of this knowing that social media is heavily interlinked with other online platforms.
Reference: www.socialtimes.com
What is ‘Ilma Magazine’?
Ilma Magazine was launched in
2013. It is a digital, educational and
lifestyle magazine under Islamic
Publication that is published every
two months.
The magazine caters for Muslim and
non-Muslim readers alike. Currently, there
is no subscription fee and therefore anyone
can view the magazine at any time, in any
place!
At present, ten editions have been released
and we are planning to invest more into the
magazine and expand it even further! Ilma
Magazine includes some fantastic regular
lifestyle features - Food, Modest Style and
Health.
How is Ilma Magazine Promoted?
Issuu
Issuu is the inspiration behind the creation of Ilma Magazine. It is the fastest growing digital publishing platform in the world. 82 million of avid readers visit Issuu
every month to read the free publications created by enthusiastic publishers from all over the globe with topics in fashion, lifestyle, art, sports and global affairs to
mention a few. Top search engines index each publication so readers everywhere can easily access Ilma Magazine.
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Ilma Magazine Readership
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Readers Around the World
Source
Issuu 56%
Embeds 44%
Reading Devices
Top 10 Countries:
57%
12%
31%
Desktop
Tablet
Mobile
United Kingdom
United States
India
Nigeria
Turkey
Malaysia
South Africa
Pakistan
Issuu has also introduced an App that can be downloaded on all major smartphones and tablets. Receive an instant notification when your favorite publisher releases a
new edition! Since the launch of Ilma Magazine – over 60,000 readers have viewed the publication and this figure keeps increasing!
(Statistics taken from issuu.com 2015)
Email Marketing
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The magazine is sent to up to 20,000
supporters of The Dawah Project.
The mailshot is attractive and interactive. When
the mailshot is released, simultaneously it is
announced on our social media - Facebook,
Twitter and Google+, enabling followers to be
informed about the magazine and join the
mailing list.
Social Media Marketing
Sharing an Issuu link on Facebook,
Google+ or Twitter allows our followers
to read the entire publication.
With clips, readers can share any piece of Ilma
that inspires them, to all their favourite social media
sites, driving new readers directly to the publication. The aim is to increase engagement and deliver
educational content directly to readers (your target
audience) on their social networks.
Website Marketing
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The magazine is embedded on The Dawah Project website. New visitors are targeted by being able to see the Ilma
Magazine advert on the homepage, which helps us increase the number of readers following Ilma.
Additionally, Ilma Magazine is advertised on Islam Channel’s homepage - www.islamchannel.tv
Islam Channel is available on Sky 806 and Freeview 244 via VisionTV
Through ‘indirect advertising’ businesses benefit by paying a small price and get advertised on Islam Channel’s
website too! Take a look at the following statistics:
Hits
Islam Channel’s Average Monthly
Online Statistics
70
60
Hits
50
20,355,612
40
Page Views
30
480,709
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Islam Channel’s Top 10 Visitors are from
the following countries:
10
0
Nov 19
Nov 23
Nov 27
Dec 01
Dec 05
Dec 09
Dec 13
UK, Pakistan, USA, Saudi Arabia,
Canada, India, France, Germany, UAE
and Malaysia.
What is the ‘Festive Mailshot’?
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The Festive Mailshot is commemorating Islamic festivals and
holy days that are celebrated and observed by 1.6 billion Muslims
around the world.
This particular mailshot is released for Ramadhan, Eid Al-Fitr and Eid Al-Adha.
The mailshot is promoted on Social Media – Facebook and Twitter reaching an
even wider audience.
This is a great way for your company to send seasonal greetings, promote your
products and services in time for the upcoming festivities. You can promote your
company by providing vouchers and limited time discounts encouraging
consumer spending! It is hassle free as you only need to provide us with your
company’s information and we do the rest! Please enquire with a member of staff
for more information.
Why Advertise Online?
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The online advertising and marketing scenario is drastically entering a
wider area and in the coming years, one cannot even think of a business
promotion without the help of the Internet.
The advantages of online advertising are many, whether it is through our Ilma magazine or
Festive Mailshots when compared with the traditional advertising and marketing techniques:
Wider Coverage
The online advertising gives your advert a much wider global coverage and
this helps in making your online advertisements reach more audiences, which
may ultimately help you in getting better results through your online
advertising campaign.
Targeted Audiences
If you are targeting predominantly the Muslim Market then look no further!
Through the Festive Mailshot and Ilma Magazine being accessible via both
The Dawah Project and Islam Channel’s websites, you will be targeting the
right audience making your campaign more profitable in a short period of
time! Via online advertising, you not only reach the UK audience, but tap into
the Global Market too! All in return of a small and affordable investment!
Informative and Effortless Audience Engagement
With regards to online advertising, the client is able to convey more details
about the advertisement to the audience and that too at a relatively low cost.
All adverts are hyperlinked to your website! Raising your company
awareness and being only a few clicks away where the users can get more
information about your company and/or product. Not to mention increased
traffic to your company website!
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“…and whatever you spend in good, it will be repaid to
you in full, and you shall not be wronged.”
(Holy Qur’an, Surah Al-Baqarah, 2:272)
Contact Us
For further information please contact
a member of our team.
The Dawah Project LTD
14 Bonhill Street
London
EC2A 4BX
facebook.com/Dawah.Project
www.thedawahproject.com
twitter.com/TheDawahProject
Tel
0207 330 1744
Previous issues can be viewed on:
Email
[email protected]
www.issuu.com/dawahprjct
www.youtube.com/user/TheDawahProjectLtd
Registered in England and Wales, Company no. 68641687, Charity No. 1133424
Copyright 2014 © The Dawah Project, All Rights Reserved