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2015 Winter Global Business Conference - February 02nd-06th, 2015 – Tignes, France
2015 WINTER GLOBAL BUSINESS CONFERENCE
FEBRUARY 02nd-06th, 2015
TIGNES, FRANCE
CONFERENCE PROGRAM
Venue: Tignespace centre
Organized by:
2015 Winter Global Business Conference - February 02nd-06th, 2015 – Tignes, France
nd
MONDAY, FEBRUARY 02 , 2015
Time: 17.30-18.30
Conference registration and welcome drink
Room: Lounge area
rd
TUESDAY, FEBRUARY 03 , 2015
Session 1-1: Innovation
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Room: GBC Winter 1
Time: 17.00-18.40
Veronika Tarnovskaya: Re-Inventing Market Orientation on the Internet: Digital Practices
of E-Tailers in Sweden
Mark Loon: Business Model Innovation: Perspectives and Foundations
Hartmut H. Holzmüller, Sören Köcher, Markus Blut and Gerd Grube: “I’ll Do It Myself, If
……” Price Fairness Effects On The Acceptance Of Self-Service Technologies
Andreas Wurm and Sophia Hueber: IT-Enabled Innovation in Low- And Medium
Technology Industries – An Example from the Austrian Timber Industry
Bradley James Kalgovas and Christine Van Toorn: Exploring the Barriers to IT Driven
Organisation Innovation: Australian CIO Experiences
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Session 1-2: Marketing
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Room: GBC Winter 2
Time: 17.00-18.40
Monika Bédiová and Sebastian Kaiser: Main Factors Influencing the Destination’s Choice,
Satisfaction and Loyalty of Ski Resort Customers – the Perspective of Winter Sport
Destination Marketing
Andreas Zehetner, Daniel Mendl and Jovana Tomovic: Positive Emotions in the B2B
Negotiation Process: How They Are Valued By Sellers and Buyers
Chih-Wei (Fred) Chao and Mike Reid: Investigating the Impact of New Product
Information Acquiring Behaviour on Innovative Customers – The Development of Vicarious
Innovativeness Scale
Sophia Hueber: Turnaround Marketing – Contribution of Marketing in Turnaround
Situations
Christopher Hautbois, Gary Tribou, Michel Desbordes and Nicolas Chanavat: Segmenting
the Spectators of National Team Sports: The Case of a Pre-Competition Match
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Time: 18.40-19.10 / Coffee break
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Session 1-3: Tourism
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Room: GBC Winter 1
Time: 19.10-20.40
Melville Saayman and Andrea Saayman: Beach Choice – Just How Important is the
Environment?
Michel Zins: Changes in Climate, Demographics and Technology: Challenges and
Opportunities for Winter Destinations
Anna Sörensson: Tourism Service Providers Building Strong Brands and Long Lasting
Relationships through Social Media?
2015 Winter Global Business Conference - February 02nd-06th, 2015 – Tignes, France
------------Session 1-4: Finance & Accounting
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Room: GBC Winter 2
Time: 19.10-20.40
Emil Martirosyan, Teimuraz Vashakmadze and Anastasia Sergeeva: Creating Value in a
Retail Business: Evidence from the Russian Food Retail Market
Zvika Afik and Eran Zwilling: Assessment of Rapid Growth Ventures, an Extension of
Schwartz & Moon Model
Olivier Colot, Mélanie Croquet and Loredana Cultrera: Notional Interests and Evolution
of the Financial Structure of Belgian SMEs
Miguel Ángel Pérez Martínez, Vicente Ruiz Herrán, Aitziber Olasolo Sogorb and Jesús
Matey de Antonio: Active Investment Strategies in the Spanish Futures Market on the
IBEX 35: The Data Snooping Problem
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WEDNESDAY, FEBRUARY 04 , 2015
Session 2-1: Management
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Room: GBC Winter 1
Time: 17.00-18.40
Maxim Allart, Loredana Cultrera, Elodie Deprince and Cecile Godfroid: Type of Relations
and Perception of Union Representation in Belgium
Inga Haase: Re-inventing Strategies and Business Models in Small Enterprises: Blessing or
Curse
Sophia Hueber and Andreas Wurm: Corporate Crises Require Changes in Corporate
Functions: A Comparative Analysis of ‘Healthy’ and ‘Distressed’ Companies
Nina Radojevich-Kelley: New Venture Funding: Let’s Re-Invent the Funding Model for
Start-Ups
László Szabó, Zoltán Kovács and Beáta Szűcs Gáborné Pató: Examination of Logistics
Service Providers in County Zala (Hungary)
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Session 2-2: Finance & Accounting
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Room: GBC Winter 2
Time: 17.00-18.40
Richard Hazenberg, Meanu Bajwa-Patel and Simon Denny: Investment readiness in the
third-sector: An analysis of ‘Voluntary, Community and Social Enterprise’ (VCSE)
organisations in the UK
Martin Hoesli and Elias Oikarinen: Are Public and Private Asset Returns and Risks the
Same? Evidence from Real Estate Data
Marta Lindvert: Financial Barriers and Bootstrapping - Women Entrepreneurs in Tanzania
and Pakistan
Imad Moosa: The Effect of Oil Prices on Stock Prices: A Structural Time Series Approach
Vicente Ruiz Herrán, Miguel Ángel Pérez Martínez, Jesús Matey de Antonio and Aitziber
Olasolo Sogorb: Implementation of Active Investment Strategies in the Spanish Financial
Futures Markets Based On Rules of Technical Analysis to Avoid Data Snooping Bias
2015 Winter Global Business Conference - February 02nd-06th, 2015 – Tignes, France
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Time: 18.40-19.10 / Coffee break
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Session 2-3: Economics
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Room: GBC Winter 1
Time: 19.10-20.40
Bor Bricelj, Timotej Jagric and Sebastjan Strasek: Anatomy of the Global Financial Crisis:
The Liquidity Evidence
Nils H. Hakansson: Why We Need a World Exchange and World Custodian
Dušan Jovanovič and Borut Bratina: Legal Services as Commodity - Re-Inventing the
Lawyers Services
Miroljub Shukarov and Kristina Maric: Institutional Development as an Economic Growth
Driving Factor: Tax System Influence in Macedonia, Bulgaria and Romania
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Session 2-4: Innovation
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Room: GBC Winter 2
Time: 19.10-20.40
Karina R. Jensen and Darren Hanson: Global Innovation through Cross-Cultural
Collaboration
Wilhelm Skoglund: Rural Perspectives on Cultural and Creative Industries
Xiaohong Iris Quan: A Case Study on Business Model Innovation in China
Thorsten Teichert and Jonas Steeger: Investigating the Innovation Paradoxon of Family
Business
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THURSDAY, FEBRUARY 05 , 2015
Session 3-1: Marketing
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Room: GBC Winter 1
Time: 17.00-18.40
Robert Refflinghaus, Christian Esser, Petra Winzer and Nadine Schlüter: CustomerOriented Product Development by Using Quality Function Deployment and System
Engineering
Yolanda Jordaan: Personality as a Predictor of Privacy Concerns and Facebook Usage
Nicolas Chanavat, Michel Desbordes, Christopher Hautbois and Gary Tribou: Towards
the Regulation and Restriction of Ambush Marketing? The First Truly Social and Digital
Mega Sports Event: London 2012 Olympic Games
Abdul-Rahim Ahmad, Najmul Hoda, Basem AlHazmi, Amal Melibari and Majid
Althubiani: Determinants of Online Buying Behavior of Social Media Users in Saudi Arabia:
An Exploratory Study
Fadzilah Akmal Hj Ali: Introduction to Islamic Lifestyle
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2015 Winter Global Business Conference - February 02nd-06th, 2015 – Tignes, France
Session 3-2: Business Education
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Room: GBC Winter 2
Time: 17.00-18.40
Brent S. Opall: A Sustainable Management Approach to Teaching International Business
Ciaran Buckley and Alfonso Capone:Using Kant, Adam Smith, and the Holy Roman Empire
to Re-Invent the Business Curriculum
Kai Erenli: My Student, My Customer? Have Universities Entered a Soft Market?
David Lynn Hoffman, Debora Gilliard and Ann Murphy: Meeting the Criticism of
Entrepreneurial Education: An Exploratory Case Study of Entrepreneurial Education and
the Need for Less Standardization and More Innovation of the Final Entrepreneurship
Courses
Guillaume Vermeylen: Educational Mismatch and Wages: An Innovative Approach for
Businesses
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Time: 18.40-19.10 / Coffee break
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Session 3-3: Strategy
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Room: GBC Winter 1
Time: 19.10-20.40
Darren Hanson and Karina Jensen: An Asian Study into the Relationship between
Psychological Capital of Leaders, Sustainability Behaviors and the Creation of an
Environment to Support Innovation
Romana Čižinská and Tomáš Krabec: Brand Value Drivers in the VIM Model: the
Behaviorally-Qualitative Perspective
Iveta Ludviga: Sustainability and National Culture: Opportunities for Business Model Reinvention
André C. Jordaan: China’s Dominance Versus the Creation of Trade Opportunities for
Small Countries
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Session 3-4: Environmental economy
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Room: GBC Winter 2
Time: 19.10-20.40
Amaryllis Audenaert, S. Masset and K. Briffaerts: Modelling of the Difference between
the Actual Versus Theoretical Energy Consumption for Space Heating and Sanitary Hot
Water
Mihai Calciu: Using VGI to Evaluate and Delineate Global Retail Chain Site Location
Combining Attractiveness Sensitive Tessellations and Kernel Functions
Unai Tamayo and Oskar Villarreal: Re-Inventing Cities: Challenges for Urban Ecological
Management
Amos N. Dombin: E-Governance: A Modern Corporate Governance Tool For Sustainable
Economy Growth in Nigeria?
th
FRIDAY, FEBRUARY 06 , 2015
Time: 20.00
Official Conference Dinner