1. finance
2. bank

Single Source for all Information Needs - OnePoint
Navigational
Redesign
Huntington Confidential
Agenda
•  Introduction
•  About Huntington Bank
•  Our BI Journey
•  Navigational Challenges
•  What Needed to be Fixed?
•  What Does ‘Fixed’ look like?
•  While we are at it, let’s Add…
•  Results
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Slides Used to Look Like This…
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Now They Look Like This!
Huntington Confidential
Single Source for all Information Needs - OnePoint
About
Huntington Bank
Huntington Confidential
Huntington Bank – The Bank of the Midwest
•  .
•  The Huntington National Bank, founded in 1866, provides a number of services from
commercial and small business banking to mortgages, equipment leasing and wealth
management.
•  The principal markets for these services are Huntington’s six-state retail banking
franchise: Ohio, Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky
•  Our mission is to be the bank that really knows its customers to a great depth and is their
primary banking relationship.
•  Recently, we were recognized as highest ranking in customer satisfaction.
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“Highest Customer Satisfaction with
Retail Banking…Two Years in a Row”
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Need a Pen? Take One of Ours!
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Single Source for all Information Needs - OnePoint
~ Centralized, Integrated Information Delivery
Profit+
Browsers
HCS HCS
ETL
EDW
MAX
Marts Essbase
New
Oracle
OFSA
Essbase
(HMRS)
IT
Datamart
Unified interface and intuitive navigation
MDM
Unified Security / Access Controls
Data Semantic “Metadata” Layer
ACAPS
External
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“Information Cloud”
Integrated, Enterprise Data
On Line
Mobile
PDF
MS Office
60+ Systems
Source Systems
(Operational)
Portals
“Information Portal”
Integrated Enterprise Analytics
User
Interfaces
Birth of OnePoint
•  Initial Web/iPad app was built early in 2013
•  Everything Delivered is Available on BOTH Web and iPad
•  Branding was Important – OnePoint
•  High Resolution Pictures used - Visually Appealing
•  Designed to support Security Requirements for Confidential Data
•  Crawl, Walk, Run approach for Deliverables
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Role-Specific Solutions / “Apps”
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Fast Forward to Summer 2014
•  Key Deliverables across all Areas of the Bank
•  Backlog Demand for New Functionality
•  Monthly Releases
•  Average User Evolution – Not Just for Bankers
•  Adoption of over 4700+ users across the Bank
•  Difficult time keeping up with Demands for Access
•  Beginning to have Difficulty finding Various Deliverables
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Initial Application Landing Page
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Single Source for all Information Needs - OnePoint
Retail / Business Banking Combined
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Need to Scroll to Expose Deliverables
Huntington Confidential
Deliverables Becoming Inconsistent
Huntington Confidential
Single Source for all Information Needs - OnePoint
Beginning to Get Negative Feedback
§  Navigation becoming too Hard
§  Design becoming Confusing
§  Can’t find what Looking For
§  Too many Clicks
§  Can’t Predict where you were Going
§  Pictures taking too Long to Render
§  No longer Intuitive
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What do we Need to Do?
•  Make sure a new Design is Intuitive
•  Consider How the Business Needs to use the Tool
•  Lose the Emotional Attachment to the Existing Design
•  Make it Faster – lose the high resolution graphics
•  Understand the Theories behind Good Design
–  “Don’t Make Me Think” (Steve Krug)
–  “The Inmates are Running the Asylum” (Alan Cooper)
•  Reference Web Design publications (Smashing Magazine)
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Single Source for all Information Needs - OnePoint
What does a Good Design Have?
•  Consistent Look and Feel
•  Make it Usable
–  Fast loading pages
–  Minimal scroll
–  Logical navigation
–  Descriptive link text
•  Clean and Simple Design
–  Good use of Color – Don’t Over Do it
–  Text that is Easy to Read – Spaced Appropriately
–  Meaningful / Minimal Graphics
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Single Source for all Information Needs - OnePoint
While We are at It…
•  Redesign for Greatest Impact / Improvement
–  Thoughtfully Introduce Redundancy
–  Minimize Clicks
–  Subtly Add Site-Map
•  Replace Icon Set for Consistency
•  Add Links for Access, Incident Reporting, Documentation,
Operational System (Max)
•  Provide lots of Self-Service Training
•  Ensure Room for Growth
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Old OnePoint Design
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Solution
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New OnePoint Design
Huntington Confidential
Separated Retail / Business Banking
Huntington Confidential
Single Source for all Information Needs - OnePoint
Retail / Business Banking Combined
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Need to Scroll to Expose Deliverables
Huntington Confidential
Deliverables Becoming Inconsistent
Huntington Confidential
Huntington Confidential
Training Documentation Readily Available
Huntington Confidential
Retail Banking’s Page
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Power User Maintained Report Links
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New Icon Set – Smashing Magazine
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What did They Think…
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Single Source for all Information Needs - OnePoint
They Loved it!
• 
Gina B. (Leadership) ~ “Yeah! This is awesome!...Thanks for everything you all are doing to make
all of this possible!”
• 
Evelyn L. (Private Banking) ~ “A huge improvement and time saver. Navigation is quicker and
easier. Look and feel is crisp and gets you where you want to go quickly and easily. No more
hunting around to find what you want. Everything truly is available via two clicks. I also love the
ability to click into other tools (i.e. Max, ServiceNow, SharePoint) directly from the home page.”
• 
Scott W. (Business Banking) ~ “I just took a look at the changes in OnePoint and they are terrific! I
struggled with finding the information I needed and now it is very easy to navigate. This is going to
be very easy for the bankers as well. When I log in everything is right in front of me! It is so much
more user friendly.”
• 
Annie R. (Asset Based Lending) ~ “-loving the new OnePoint redesign! It’s nice having a single
click and getting to where you need to be. A common complaint on my team was that it took too
many clicks to get to the information they needed…This will be a great start to the New Year!”
• 
Renee G. (Client Manager) ~”A little feedback on the new OnePoint look. Love it!! Very
straightforward, easy to navigate and love that you can access MAX directly from the welcome
screen. I really like when you clock on a specific heading (IE: Business Banking) that it goes you 4
options that further breakdown exactly what can be found within those tabs if you will. Really great
design.”
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Thank you for your
Time!!!
Questions?
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