THE HERITAGE VALUE
OF TERROIR-BASED ECONOMIES
AS MODEL OF HUMAN DEVELOPMENT
INTERNATIONAL CONFERENCE
18-19 FEBRUARY 2015
COLLÈGE DES BERNARDINS, PARIS
20 FEBRUARY
A DAY TO DISCOVER THE CLIMATS OF BURGUNDY
Organized by the Association for
the inscription of the Climats of Burgundy
on the World Heritage List (France)
www.climats-bourgogne.com
PROGRAM
WEDNESDAY 18 FEBRUARY 2015
COLLÈGE DES BERNARDINS Grand auditorium
20 rue de Poissy, 75005 Paris
8:30 am
Participants registration
9:00 am
OPENING SESSION OF THE CONFERENCE
9:10 amPRESENTATION OF THE OBJECTIFS OF THE CONFERENCE
9:20 am
10:20 am
INTRODUCTORY LECTURES HERITAGE AND ECONOMY
_SESSION 1 TERROIR-BASED ECONOMIES :
ENVIRONMENT, KNOW-HOW, CULTURE AND PRODUCTION
03:00 pm_SESSION 2 THE HERITIZATION PROCESS :
LEVER FOR LOCAL DEVELOPMENT 07:30 pm RECEPTION
THURSDAY 19 FEBRUARY 2015
COLLÈGE DES BERNARDINS Grand auditorium
20 rue de Poissy, 75005 Paris
8:30 am
INTRODUCTORY LECTURES HERITAGE AND SOCIO-ECONOMIC BENEFITS
9:30 am
_SESSION 3 02:30 pm
05:00 pm
THE SOCIAL AND ECONOMIC BENEFITS RESULTING
FROM HERITAGE CONSERVATION OF AGRICULTURAL
SITES AND CULTURAL LANDSCAPES
_SESSION 4 THE MEASURES AND MECHANISMS
FOR PROTECTING TERROIR-BASED ECONOMIES
ROUND TABLE :
THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES
FRIDAY 20 FEBRUARY 2015
FIELD VISIT IN BURGUNDY
THE HERITAGE VALUE
OF TERROIR-BASED ECONOMIES
AS MODEL OF HUMAN DEVELOPMENT
CHALLENGES AND KEY ISSUES
P
romoting territories and terroirs by
suring heritage’s contribution to economic
focusing on their agricultural heritage
development.
and/or their traditional agricultural products
This approach does not fully capture the actu-
with high added value represents a construc-
al diversity of the territories’ heritage dimension,
tive response to the threat of standardization
nor the value for development of the heritization
and loss of identity. This process also provides
process aiming at international labelling. More-
a building block for a sustainable development
over, it does not entirely meet the needs of the
respectful of cultural diversity and of their
political decision-makers wishing to make an
characteristics. It is for this reason that, now-
informed choice among the multiple legislative
adays, heritage preservation is fully taken into
measures to protect and promote agricultural
account in the cultural dimension of develop-
products with high added value, in which lies
ment.
the uniqueness of each terroir.
Consequently, understanding and measur-
For this reason, when assessing how heri-
ing the outcomes of heritage preservation on
tage preservation contributes to development,
the development of territories and regions
new considerations drawn from analyses car-
has become a major concern for local stakehold-
ried out by economists are tending to integrate
ers, political decision-makers and professionals.
qualitative non-monetary data into valuation
indicators. This research line deserves further
However, it is primarily the profits generated
exploration, especially for landscapes and agri-
by tourist traffic in internationally reputed nat-
cultural sites which already enjoy recognized
ural and cultural sites, such as World Heritage
heritage value or which are in the process of
sites, which are taken into account when mea-
obtaining an international recognition.
•••
CHALLENGES AND KEY ISSUES
•••
Indeed, in the past twenty years, the notion
List, to ensure that the historical value of the
of heritage has expanded to include tradition-
agricultural model based on the concept of
al know-how and ancestoral farming practices
terroir is officially recognized on an inter-
(wine growing, tea, coffee, saffron, pepper, oil,
national level.
vanilla,…), as well as the landscapes created as a
result of human activity (paddy fields, vineyards,
The heritization process set in motion with
…). Therefore, new heritage objects include
a view to protecting and promoting this millenia-old model, represents
an economic function
which plays a critical
role i n de ter m i n i ng
their heritage value.
Terroir-based agricultural economies are rich
and diverse. They convey
Landscapes and agricultural sites
which already enjoy recognized
heritage value or which are
in the process of obtaining an
international recognition.
a le ver for reg ion a l
development. In this
way, the social, human
a nd c u lt u ra l va lue of
measures taken to safeguard the terroirs in the
course of the heritization
process should be added
the concept of integrated
diversity between a territory, men and women
to the economic value generated by agricultural
and know-how. They sometimes have historical
production.
links which pinpoint common issues transcending their differences.
T herefore, t he model of t he C li mat s of
Burgundy, coupled with experience in leading
Of all these local economies, the French region
an heritization and nomination process can serve
of Burgundy contains the world’s greatest diver-
to inform and promote a development policy
sity of viticultural terroirs. For several years,
focused on heritage conservation of terroir-based
Burgundy has been leading the nomination of
economies.
the Climats of Burgundy to the World Heritage
The international conference intends to
initiate discussion on this topic.
THE HERITAGE VALUE
OF TERROIR-BASED ECONOMIES
AS MODEL OF HUMAN DEVELOPMENT
THE CONFERENCE OBJECTIVES
1.
Sharing and expressing the diversity of terroir-based economies and understanding
their complex structure and essential components ;
Discussing the heritization processes of a high added-value agricultural model
of development ;
2.
3. Exchanging and comparing experiences on international recognitions
of terroir-based economies.
TOPICS FOR DISCUSSION
1.
Terroir-based economies : environment, know-how, culture and production ;
2.
The heritization process : lever for local development ;
3.
4.
The social and economic benefits resulting from heritage conservation of
agricultural sites and cultural landscapes ;
The measures and mechanisms for protecting terroir-based economies.
Debates will focus on case studies presented by local stakeholders and project
leaders. Introductory lectures and a limited number of papers addressing theoretical
issues will help providing insights into concepts developed in the case studies.
Actions undertaken by the Climats of Burgundy to obtain their inscription on the
World Heritage List will be examined under each of the four topics in order to keep
a reference case study.
SCIENTIFIC COMMITTEE
Isabelle Anatole-Gabriel,
Erik Orsenna,
Ph.D. in history of heritage, School for Advanced Studies
in the Social Sciences (EHESS, Paris), France
Economist, Member of the French Academy, France
Jean-Pierre Garcia,
Professor in geo-archeology, University of Burgundy,
France
Yves Luginbühl,
Research Director, National Center for Scientific Research
(CNRS), University of Paris-I, France
Jean-Robert Pitte,
Professor of geography, University of Paris-Sorbonne
President of the French Society of Geography,
President of the French Heritage and Fooding Cultures
(MFPCA), France
WEDNESDAY 18 FEBRUARY 2015
8:30 am
Participants registration
9:00 am
OPENING SESSION
OF THE CONFERENCE
by Aubert de Villaine,
President of the Association
of the Climats of Burgundy, France
9:10 am
PRESENTATION OF
THE OBJECTIFS
OF THE CONFERENCE
by Isabelle Anatole-Gabriel,
Ph.D. in history of heritage, School for Advanced Studies in the Social Sciences (EHESS, Paris), France
9:20 am
INTRODUCTORY LECTURES
HERITAGE AND ECONOMY
by Erik Orsenna,
Economist,
Member of the French Academy, France
Professor, University of Paris-XIII,
Culture economist, France
and Françoise Benhamou,
10:20 am / 01:00 pm _SESSION 1
TERROIR-BASED ECONOMIES : ENVIRONMENT, KNOW-HOW,
CULTURE AND PRODUCTION
This session will describe the various types of terroir-based economies through the
ways in which they have shaped the landscape and contributed to its conservation,
as well as the creation and maintenance of ancestoral expertise, such as vinification.
The session will also explore the cultural aspects, anthropological and philosophical,
of the relationship between the landscape and the agricultural products, (wine, tea,
coffee, rice,…), in order to highlight the different factors involved in the sustainable
dimension of terroir-based economies.
The Climats of Burgundy : a cultural site
(FRANCE)
An inter-disciplinary approach to the
Indian landscapes : history and evolution
Jean-Pierre Garcia,
(INDIA)
Professor in geo-archeology, University of Burgundy
The indigenous knowledge systems
and practices of the Ifugao Rice Terraces
(PHILIPPINES) Marlon M. Martin,
Chief Operating Officer,
Save the Ifugao Terraces Movement (SITMo)
The cultural landscape of the province of
Bali : the Subakwater management system
and the philosophy of Tri Hita Karana
(INDONESIA)
Stephen Lansing,
Professor, University of Arizona (USA), and Stockholm
Resilience Centre (Sweden)
OPEN DISCUSSION
Palayanoor Sivaswamy Ramakrishnan,
Professor, School of Environmental Sciences,
Jawaharlal Nehru University
Kafa Biosphere Reserve :
the wild coffee forests (ETHIOPIA)
Svane Bender-Kaphengst,
Head of Africa Program,
Nature and Biodiversity Conservation Union (NABU)
03:00 / 06:00 pm _SESSION 2
THE HERITIZATION PROCESS :
LEVER FOR LOCAL DEVELOPMENT This session will document the different phases of local mobilization during heritage
nomination processes (Tentative List, World Heritage List, European reglementation and
labels …) of agricultural sites and cultural landscapes : i.e. local capacity to mobilize funds,
the strengthening of social fabrics, the implementation of heritage protection legislation and
norms. In doing so, the session will address the process of identifying the heritage dimension
of an agricultural site and its agricultural production as a lever for sustainable development
of a region and its terroirs.
From traditional production to world market :
Jasmine and Tea Culture System of Fuzhou
Strategy for local mobilization: actions for
the nomination of the Climats of Burgundy (CHINA)
(FRANCE)
Min Qing Wen,
Krystel Lepresle,
Min Qing Wen, Professor, Center for Natural and
Cultural Heritage Institute of Geographic Sciences and
Natural Resources, Beijing
Director, Climats of Burgundy Association for World
Heritage List
The world heritage nomination process of
the Piedmont vineyard landscape: LangheRoero and Monferrato (ITALY)
Heritage, resilience and territorial
mobilization in Comores (COMOROS)
Said Hamada Mdziani,
Marco Valle,
Grande Comore Island Technical Unit, Agricultural
sector, Union of the Comoros
Project Manager, Higher Institute on Territorial Systems
for Innovation (SITI)
Fatima BOYER,
President, Collectif for Comoros Heritage
OPEN DISCUSSION
07:30 pm
RECEPTION (by invitation only)
under the high patronage of His Excellency Philippe Lalliot,
Ambassador of France to UNESCO
in the presence of Bernard PIVOT,
Writter, President of the Goncourt Academy, President of the Climats support committee
THURSDAY 19 FEBRUARY 2015
08:30 am INTRODUCTORY LECTURES HERITAGE AND SOCIO-ECONOMIC BENEFITS
by Elizabeth Chilton,
Professor of Anthropology, University of Massachusetts, Amherst, USA
and David Throsby,
Professor of Economics, Macquarie University, Sydney, Australia
09:30 am / 12:30 pm _SESSION 3 THE SOCIAL AND ECONOMIC BENEFITS RESULTING FROM HERITAGE
CONSERVATION OF AGRICULTURAL SITES AND CULTURAL LANDSCAPES
This session will take stock of the variety of benefits (social values, biodiversity,
ecology, communities’ rights, employment…) generated by terroir-based economies
and conservation of their heritage. It will also highlight the various scales of
public actions (local production corporate, regional or national administrative
levels, worldwide distribution) which situate terroir-based economies in the global
economy.
The Strategic Social Capital built around
the coffee institutional network (COLOMBIA)
Luis Fernando Samper,
Intellectual Property Director,
Colombian Coffee Growers Federation
Methodological considerations in the
Climats of Burgundy heritization process
(FRANCE)
Yves Luginbühl,
Research Director, CNRS
The Arganeraie Biosphere reserve
(MOROCCO)
Brahim El Fasskaoui,
Teacher-researcher, Moulay Ismaïl University, Meknès
OPEN DISCUSSION
Pearl production :
an example of an island economy (BAHREIN)
Bahrein Directorate of Heritage
Boosting local development through the
implementation of heritage management
plan (SWITZERLAND)
Emmanuel Estoppey,
Site manager, Lavaux World Heritage
Economy in the Philippine Rice Terraces
and challenges to ritual continuity and
sustainability (PHILIPPINES)
Rachel Guimbatan-Fadgyas,
Save the Ifugao Terraces Movement (SITMo)
02:30 pm / 05:00 pm _SESSION 4 THE MEASURES AND MECHANISMS FOR PROTECTING
TERROIR-BASED ECONOMIES This session will present the different legal systems designed to promote the excellence
of terroir-based economy products and to ensure their sustainability. Speakers will discuss
respective merits and converging interests of economic legislation (AOP, IGP) and heritage
nominations (World Heritage List, GIAHS). Operative concepts such as that of the «common
good», «collective interest» and “cultural commons” will also be addressed. Although focused
mainly on benefits resulting from legal norms application, the session will also consider the
commitments made by the territories to ensure heritage conservation through management
plans.
Rights conferred by the AOC and STG
(guaranteed traditional speciality) systems
and World Heritage inscription :
compared protection (FRANCE)
Certification of geographical indication in a
local and regional development strategy
Marie-Delphine Vivien,
Ph.D., Director Business planning and Stategy,
Department of Agriculture, Western Cape
Ph.D. in law, French Agricultural Research Centre
for International Development (CIRAD)
The Saffron Heritage of Kashmir (INDIA)
Firdos Ahmad Nehvi,
Professor and Chief Scientist,
Saffron Research Station Pampore
(SOUTH AFRICA)
Dirk Troskie,
Certification of terroir wine regions
(FRANCE)
Norbert Olszak,
Professor, University of Paris I- Panthéon-Sorbonne
OPEN DISCUSSION
05:00 pm / 06:00 pm FINAL ROUND TABLE AND CONCLUSIONS :
THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES
Chaired by Jean-Robert Pitte,
Professor of geography, University of Paris-Sorbonne
President of the French Society of Geography,
President of the French Heritage and Food Cultures (MFPCA), France
Françoise Benhamou,
Professor, University of Paris-XIII,
Culture economist, France
Elizabeth Chilton,
Professor of Anthropology,
University of Massachusetts, Amherst, USA
Erik Orsenna,
Economist, member of the French Academy, France
David Throsby,
Professor of Economics, Macquarie University,
Sydney, Australia
Lionel Zinsou,
Chairman and Chief executive Officer, PAI Partners,
France and Benin
OPEN DISCUSSION
The round-table will highlight the processes and
policies used to enhance the heritage value of
terroir-based economies. This final session will
also touch on the risks arising from a heritage
recognition (such as high tourist traffic and
overcrowded sites). It will debate the extent
to which heritage conservation is taken into
account by political decision-makers when
planning development strategies, and if such
conservation strategies meet the expectations of
local communities.
FRIDAY 20 FEBRUARY 2015
FIELD VISIT
UNDERSTANDING
THE CLIMATS OF BURGUNDY
VINEYARDS
CÔTE-D’OR
06:53 am Departure from Paris-Gare de Lyon - TGV 2nd class
/ Arrival at Dijon : 8:34
09:30-11:00 am THE HISTORICAL CONSTRUCTION OF THE CLIMATS OF BURGUNDY VINEYARDS IN THE MIDDLE-AGE : THE RELATIONSHIP OF THE WINE TO ITS PLACE, AT THE CHÂTEAU DU CLOS DE VOUGEOT,
by Jean-Pierre Garcia,
Professor in geo-archeology, University of Burgundy
and scientific coordinator of the nomination file of the Burgundy Climats,
and Marion Foucher,
Ph.D. candidate in Archeology and Medieval History, laboratoire ARTeHIS, University of Burgundy
11:00-12:00 am HISTORICAL READING OF THE CLIMAT OF LA TÂCHE,
IN VOSNE-ROMANÉE,
by Aubert de Villaine,
Sharehareholder-manager of Domaine de la Romanée-Conti
12:40-02:20 pm LUNCH AT CAVEAU DES ARCHES, IN BEAUNE
02:30-03:30 pmVISITE OF THE HOSPICES CIVILS DE BEAUNE,
by Laure Ménétrier,
Director of the Museums of Beaune
03:45-05:00 pmCELLARS TOUR GUIDE AND TASTING
or
FREE TIME
06:10 pm
Departure from Beaune railway station - TGV 1st class
/ Arrival at Paris-Gare de Lyon : 08:37 pm
M aison Joseph Drouhin, M aison Bouchard Père & F ils
M aison Chanson Père et F ils (Beaune)
REGISTRATION FEES – 18 AND 19 FEBRUARY 2015 (PARIS)
Before 10 January 2015
From 11 January 2015
Student
Association of the Climats
of Burgundy member
Free
Free
ICOMOS
or National Association
of French Heritage Properties
member
30 €
40 €
Others
40 €
50 €
REGISTRATION FEES INCLUDE :
Participation at the scientific sessions
Cocktail – 18 February 2015
Proceedings online
Coffee-breaks
Simultaneous interpretation in English
and French
REGISTRATION FEES – 20 FEBRUARAY 2015 (BURGUNDY)
A day to discover
the Climats of Burgundy
150 €
170 €
REGISTRATION FEES INCLUDE :
Round transportation between Paris and Burgundy, field visits, lunch and wine tastings
FIELD TRIP IN BURGUNDY
Location and departure time passed post-registration
Bd. St. Germain
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Parking : Maubert – Collège des Bernardins
lège des(near
Bernardins
the 39 bd Saint-Germain)
Subway : (lines 7 and 10) :
rue de Poissy,
ParisMaubert-Mutualité,
5ème
Cardinal Lemoine,
Jussieu
RER
C :
Saint-Michel
Notre-Dame
king : Maubert
–
Collège
Bus : lines 24, 47, 63, 67, 86, 87, 89
s Bernardins
niveau du 39 bd
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tro (lignes 7 et 10) :
INAL LEMOINE, Maubert-Mutué, Jussieu
R C : Saint-Michel
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Registration before : 10 february 2015 on
www.climats-bourgogne.com/colloque
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REGISTRATION
ORGANIZING COMMITTEE
www.climats-bourgogne.com
Association for the inscription
of the Climats of Burgundy
on the World Heritage List
A
Krystel LEPRESLE, Directrice
P 12 Boulevard Bretonnière – 21200 BEAUNE
[email protected]
n 03 80 20 10 40
Fédération des
Négociants Eleveurs
de Grande Bourgogne
(FNEB)
photos © Armelle, Michel Joly graphisme studio indélébil
ON WWW.CLIMATS-BOURGOGNE.COM
CLOSING DATE FOR REGISTRATION : 10 FEBRUARY 2015